A very niched-down audience in one community can be thousands of people. In another industry, very niched-down can be millions.
Building a personal brand transcends mere recognition; it's about inspiring others with your story, expertise, and vision
When looking at inspiring personalities including Arianna Huffington, Richard Branson, Janine Allis, Michelle Obama, and Sheryl Sandberg, they built their personal brands successfully. In fact, failure...
A simple search about personal branding, and you will find articles about colors, logos, and brand identity. They are all essential, but you must understand that...
Authentic leadership is one of the most powerful ways to build a career, grow a business, and create a lifelong legacy. The energy in which you...
In today’s digital world, consumers are navigating up to ten thousand ads every day. Brands are how consumers decide where to pay attention – they help...
We’ve often said there is no exact formula for success. While that’s true, there are some definite steps you can take to move your business in...
Your brand is your fingerprint, your voice, your very essence of business being. It’s the sum total of everything you do, everything you offer, everything you...
Like most others who start out on a completely new venture, I had no idea what I was doing. Sending 60 cold outreach messages a day,...
Imagine facing a task, a process, a new direction in your business that you know has the potential to enhance or even transform your life! You...
Competition is tight and you’re not sure where to start. It feels like you’ll never be able to charge more for your products and services. If...
Oftentimes, entrepreneurs spend a good amount of time networking to create leads and fill knowledge gaps. Networking events and conventions offer a high level of excitement...
Your brand is more than just the colors on your website. And for startups, it’s important to create a strong and memorable brand from the beginning...
Unlike some decades ago, the number one challenge entrepreneurs face is not figuring out a perfect name for their startup or getting overwhelmed at the point...
“You’re either a somebody, or a nobody.” That was one of the most epic quotes from the movie American Gangster and was said by none other...
Podcasting is a phenomenon that millions of people gravitate to every day for information, inspiration, and entertainment. According to convinceandconvert.com, 112 million people listened to a...
According to AdWeek, major brands are starting to bet on podcasting, and with good cause. The medium has allowed for a melding of traditional radio, entrepreneurial...
Instagram is one of the hottest social media platforms today with over 700 million monthly active users, a more engaged audience, and less competition than any...
Congratulations for wanting to or already starting a business that you could call your very own. One of the hardest decisions you will ever make is...
Establishing a brand is all-consuming. From time to human resources and even money, there is never enough to flaunt around. That is why for many people,...
There’s magic about incredibly simple writing. It’s difficult to convince or express meaning in a few words, but that’s exactly what a slogan does. Brands that...
Unless you have been living under a rock, you may have heard all of the recent fuss over influencer marketing on social media. These influential individuals...
Whether you’re an entrepreneur running a business or a career focused professional, building a strong personal brand is essential for earning respect in your field and...
Not digital, but real-world social networking. If your goal is to grow your personal brand into a public persona, the subtle, mysterious stranger approach is most...
Every business starts out with the hope of a bright future, but some companies just can’t build a solid reputation or overcome obstacles as they climb...
Steve Stoute has established himself as the go-to guy for Fortune 500 brands who want to partner with celebrities and rebrand their products. This 43 yr old branding...
Although he’s sometimes most proud of being a jock, 38-year-old Queens, N.Y., native Mike Repole can also brag about his entrepreneurial prowess. As the co-founder of...
