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Success Advice

How to Brand, Unbrand and Rebrand to Remain Relevant



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When looking at inspiring personalities including Arianna Huffington, Richard Branson, Janine Allis, Michelle Obama, and Sheryl Sandberg, they built their personal brands successfully. In fact, failure is not the end of the road, but it is a bend for betterment and prosperity when you take feedback and learn lessons.

Failure teaches many lessons in life provided you want to learn and improve yourself. When your brand hits an all-time low, don’t get panic. Instead, be cool and composed. Explore the tools to unbrand and rebrand to remain relevant. Find out the reasons for the failure, learn lessons, and move forward with energy and enthusiasm. Remember, neither success is permanent, nor failure is permanent. So is the case of branding.

What is branding?

Branding is about how you want to be recalled and respected when you are not available. It is to be known for its principles, philosophies, values, ethics, and etiquette. It helps others understand your personality, attitude, and behavior. It helps others value your expertise and experience, and the contribution that you have made. 

As an individual, people respect you for your character, content, commitment, and charisma. As a brand, people respect you for your knowledge, skills, abilities, expertise, and experience. 

Seth Godin remarked, “A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Reasons to rebrand

Branding helps you and your organization stand out from others. Taking feedback regularly and following up promptly helps you strengthen your brand. If you feel that there is no positive response, you must unbrand and rebrand to remain relevant and successful in this digital world. 

There are several reasons to build your brand. Here are some of them. When you want to add value to others, you need authenticity to be taken seriously. It is possible when you have a strong brand. When you want employment, you must have your online brand to grab employment offers easily. 

When you want to excel as a thought leader, you must have credibility on social media. When you want to strike rich, you must brand yourself. When you want to earn income passively, building your brand helps greatly. 

When you want to avail speaking opportunities or sell your books, your branding helps. Above all, branding helps when you want to make a difference in the world and provide meaning to your life.

Bollywood star Amitabh Bachchan’s rebranding

According to Martin Lindstrom, there are three steps to creating a powerful personal brand ― Attention, Bridging, and Re-Invention. If you are consistent and persistent, you can build your brand quickly. But what happens when you lose your consistency due to failure in your ventures or endeavors. 

You will have to unbrand and rebrand which is more challenging. But some people reinvented their brands after failures and evolved into inspiring brands. When you look at India’s Bollywood actor Amitabh Bachchan, he failed in politics and business but he rebranded with his new incarnation as a television host. 

He unbranded as an ‘angry young man’ and branded as a ‘humble old man’. He is undoubtedly an inspiring brand. Hence, we can take leaves from such inspiring personalities in the way they re-built their brands by adapting to the changing times and technologies.

Build your brand brick by brick

If you want to ensure the longevity of your brand, you must not deviate from your core values, principles, and philosophies. Your content must be king and queen. It must be relevant and consistent. Some people kick up controversies to hit the limelight and build their brands. 

Such endeavors give temporary fame but end up in permanent infamy. Controversies adversely affect the brand image in the long run. Hence, explore innovative tools and techniques to build your brand brick by brick with a long-term vision rather than build your brand quickly with short-term temptations.

Brand, unbrand and rebrand

Avoid kicking up controversies to elevate your brand because it boomerangs. Controversies are like steroids that ruin your brand in the long run. Your brand must not be like a flash in the pan. Instead, your brand must reflect your content, character, and commitment. You must live by it by standing on your principles and philosophies irrespective of pulls and pressures.

Life is an endeavor. It is full of peaks and valleys. You must learn to balance them to contribute your best to grow personally, professionally, and socially. When faced with a crisis, bounce back with resilience and tenacity to rebuild your brand. As a business turnaround, you can turn around your brand when done right. 

To conclude, bounce back from your failures to unbrand and rebrand to remain relevant and successful in the digital world.

Professor M.S. Rao, Ph.D. is the Father of “Soft Leadership” and the Founder of MSR Leadership Consultants, India. He is an International Leadership Guru with forty years of experience and the author of fifty books including the award-winning ‘See the Light in You’ URL: He is a C-Suite advisor and global keynote speaker. He brings a strategic eye and long-range vision given his multifaceted professional experience including military, teaching, training, research, consultancy, and philosophy. He is passionate about serving and making a difference in the lives of others. He is a regular contributor to Entrepreneur Magazine. He trains a new generation of leaders through leadership education and publications.

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Success Advice

How to Ignite the Spark Within for Future Success

All of us come to this world with our own reserve of magic unfortunately, not everyone can unleash it



Igniting your spark
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What is it that makes some people great leaders while others remain followers? What magic do they have that others don’t? What special blessing gives them the power to bring significant change?  (more…)

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Success Advice

How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions



Your Beliefs Can Supercharge or Sabotage Your Success (1)
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Success Advice

How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity



Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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Success Advice

Here’s a Young Man’s Antidote for the Uncertainty of the Modern World

Why do a lot of young guys lack confidence in today’s world? 



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Image Credit: Midjourney

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