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The Power of Your Personal Brand and 5 Ways to Maximise It

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Like most others who start out on a completely new venture, I had no idea what I was doing. Sending 60 cold outreach messages a day, I was lucky to get one or two replies. It wasn’t until I discovered the power of personal branding that I realised exactly why I was well failing. Becoming a student of the game, I spent hours each week studying the types of content and branding techniques that industry leading entrepreneurs were using – which I decided to model and implement for myself. 

After weeks of posting content and branding myself to suit my title, to my amazement, my response rate went through the roof. I went from receiving a couple of replies per day from the 60 messages I was sending, to now getting 15-20 responses. Now you could say this is coincidence but I know for a fact it’s not. This is when I discovered the real power of a strong personal brand. As an entrepreneur in the world of online business, it’s particularly important to stand on social media, it’s harder than ever to stand out – but more importantly, there are more scams out there than ever. 

A strong personal brand builds trust with your audience and potential clients, as they have an insight into who you are, what you do and how you can serve them – just from a quick glance at your profile. 

Whether it be on LinkedIn, Instagram or Facebook – if you do business online, here are the 5 ways to boost your personal brand and position yourself for maximum results. 

1. Colour Pallet

One of the simplest yet most overlooked parts of a personal brand is a clear, bold colour pallet. As mentioned earlier it’s more difficult than ever to stand out, but by using strong colours to highlight your brand, you will become more recognizable and stand out from the bland, vanilla crowd. Incorporate your chosen colour in your posts, photo frames, layer mask, client testimonials and even banners and cover photos. Remember to keep it consistent across all platforms to make it as memorable and recognizable as possible.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

2. Five Pillars

One thing I learned from a webinar of a highly sought-after personal branding coach, was her 5-pillar method. The 5-pillar method is simple – you choose the 5 things that best represent you and your brand, ensuring that everything you post falls into those five categories. These could be just about anything. Mine for example are; Fitness, Entrepreneurship, Nature, Marketing and Golf. That way when someone comes across your profile, from a quick glimpse they can see exactly what you do.

3. Tell Stories

Both in written and video content, telling a story is the best way to connect and build trust with your audience. Story is the perfect way to influence, engage and inspire people, and it’s a sure-fire way to get people consuming your content every time you post. Remember, attention spans are becoming shorter by the day, so use a story to hook them in. 

4. Unique Content

Once again, I can’t stress the importance of standing out. I know personally, that each time I see a normal video, I almost always scroll past – unless a great caption hooks me in. Using technology to our advantage once again, there are some amazing apps that let you produce quality video content with a canvas, progress border, subtitles and headings which are sure to grab attention. Creating clever graphics and posts using Canva is another sure-fire way to make your content more unique.

“The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan

5. Overdeliver in Value

I’m a big believer that the more you give, the more you get. It’s no secret that everyone loves free things – and by consistently delivering value to your audience for free, the more likely you are to close on a sale further down the track. No longer is a simple photo post enough to retain your audience, unless you’re a supermodel. Value-packed content is the strongest content in 2020 and is a great way to boost your personal brand. 

Personal branding is all about building trust and creating a clear image of who you are, what you do and how you can help people. By implementing these 5 tips into your personal branding strategy, you’ll be building rapport with your audience without having to remind them how trustworthy you are – boosting your credibility and social proof effortlessly. 

Lewis Schenk is an Australian based Entrepreneur, Writer and PR Consultant. His work has been recognized by Buzzfeed, International Business Times and Thrive Global. Lewis is passionate about sharing empowering stories from people around the world, particularly those in entrepreneurship & business. He has been privileged to work with over 150 business owners and entrepreneurs in 2020 alone, helping them grow their brand and online presence. His work can be found here.

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Entrepreneurs

Why Entrepreneurial Innovation Matters More Than Ever

Innovation and disruption are a key part of thought leadership online. But most online business owners today are blinded by tactics

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Innovation is a topic often discussed in software applications, app development, and the world of tech. However; you don’t hear it as much in the online business space, particularly among service providers. But innovation is the lifeblood of market leadership.  (more…)

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How to Lose a Team in 10 Days: Are You a True Leader?

The dichotomy between good leadership and poor leadership is that you are either showing up for your people or expecting your people to show up for you.

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How You Can Start Networking in Style in 2023

By investing your time and effort in networking, you will gain more business through the relationships you make

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

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