Success Advice
(Video) The Success & Power Of The Worlds Biggest Sports Brand “Nike”

One of the most recognizable brands in the world, worth 16 Billion Dollars in revenue alone, The shoe and athletics sportswear company “Nike” wreaks of Success. Their products are considered high performance, new, creative, innovative, aspirational and also inspirational on and off the field. So how does a company such as Nike continue to deliver their high value product and branding success? Read on to find out!
when NIKE first started they ran by another name Blue Ribbon Sports. Blue Ribbon Sports was stuck in a cesspool of sporting brands out there as just another sporting company on the block, Nikes founder Phil Knight noticed this and decided to go back to the drawing board to re create a new image and new name.
Now, there are a few basic principles contributing to success that will always apply in whatever business you are in. To mention a few, you need a brand name that your customers will remember; you need a quality service or product with the right packaging and a way to advertise your product successfully from the start. This way you can create the future of your product and this is exactly what NIKE did.
5 Things About “Nike”
1. The name NIKE originates form the name Nicé, a Greek goddess. Without dwelling on the philosophy behind the Greek mythology, the choice of this name was remarkable. NIKE launched their first campaign 1972 at the Olympics where Steve Prefontane was the first to wear NIKE shoes. The scene was set against the myth that the Greeks believed that Mount Olympus was where the powerful Greek gods, the Olympians lived. Nicé, a Greek goddess with wings, resembles the spirit of victory. Her victories were in both peaceful competition and in battle. Think of the goddess holding a palm branch – the victory symbol – that is the goddess Nicé! They could not have chosen a better name. The name NIKE was branded and is even more well-known worldwide today as it was then.
2. Branding your company’s name on a continuing basis is of utmost importance. People tend to associate a quality product with success and victory. Well, by sponsoring famous sportsmen and sportswomen NIKE used their success as the basis for their business model to make sure that we think of NIKE as quality, despite the price of the product.
3. Next is packaging and distribution. NIKE is a world-wide brand today and available in almost every shoe selling outlets and chain stores. Their packaging is cost effective and well labeled.
4. NIKE diversified their product as the industry developed over time. Today, we can purchase different types of shoes to fit our needs and demands. Simply look at the variety of sporting shoes they launch on the market place. They’ve got a shoe for almost any sport type you might think of participating in and any style of sports clothing to fit.
5. The business model of “NIKE” is based on the exact same principles taught today. To be successful, do not re-invent the wheel, so to speak, rather perfect it with a quality product with a name your customers can relate to by being creative. That way you will hold longevity and a quality product for the future.
Watch below to see into the mind of Phil Knight, Co-Founder of Nike as he explains why he believes he has reached success and why he still sticks to his “thought as by many” unethical way his business runs in Asia for manufacturing and production.
(Video) Nikes Founder “Phil Knight” Confronted By Controversial Documentary Legend Michael Moore
http://www.youtube.com/watch?v=cOI0V4kRCIQ
(Video) Nike Better World – History featuring Phil Knight
http://www.youtube.com/watch?v=3osb4IYOw2Q
Explode Your Social Media
Want More Views? Master These 6 YouTube Growth Tactics
Getting a strong start or feeling stagnant are two completely different problems, but they both need momentum, viewer engagement, and growth to fix them.

Strategic planning combined with unwavering dedication allows you to rise above the chaos of YouTube—luck won’t get you anywhere. (more…)
Change Your Mindset
The Leadership Skill Nobody Talks About (But Changes Everything)
Curiosity often takes a back seat to certainty and gets labeled as a soft skill, which makes it sound obvious and easy

Most of us, when faced with challenges, instinctively seek certainty and answers. In turn, our ego steps in and prompts us to defend our views, double down, or perhaps disengage. (more…)
Success Advice
Breaking the Bias: How Females Can Thrive In The Workplace in 2025
The good news is that some steps can also be taken by female business leaders who are looking to voice and fight these issues, take charge of their careers, and grow their business or influence in the industry.

Over the past 100-odd years, women have played a critical role in the ever-changing labor force. (more…)
Success Advice
Success Isn’t Sexy: 5 Daily Habits That Actually Work
You’ll need to master the unsexy routines that build momentum in the background

There’s a gritty, unfiltered side of success that rarely makes it to our timelines or TED Talks. It’s not drenched in neon lights, wrapped in viral quotes, or toasted with champagne selfies. It’s quiet. It’s routine. And honestly? It’s often boring. (more…)
-
Personal Development4 weeks ago
Want to Change the World? Start by Sharing Your Knowledge
-
Success Advice3 weeks ago
The One Mindset Shift That Made Me Irreplaceable At Work
-
Scale Your Business3 weeks ago
Why Smart Entrepreneurs Never Skip This One Business Expense
-
Success Advice2 weeks ago
How Playing by the Rules Became the Smartest Business Strategy
-
Did You Know2 weeks ago
7 Surprising Life Lessons Video Games Taught Me That School Never Did
-
Success Advice2 weeks ago
How to Build Trust, Kill Micromanagement, and Lead a Team That Thrives
-
Scale Your Business1 week ago
How to Build a Workplace People Actually Want to Show Up To
-
Success Advice1 week ago
Success Isn’t Sexy: 5 Daily Habits That Actually Work