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(Video) The Success & Power Of The Worlds Biggest Sports Brand “Nike”

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Image Credit: Unsplash


One of the most recognizable brands in the world, worth 16 Billion Dollars in revenue alone, The shoe and athletics sportswear company “Nike” wreaks of Success. Their products are considered high performance, new, creative, innovative, aspirational and also inspirational on and off the field. So how does a company such as Nike continue to deliver their high value product and branding success? Read on to find out!

when NIKE first started they ran by another name Blue Ribbon Sports. Blue Ribbon Sports was stuck in a cesspool of sporting brands out there as just another sporting company on the block, Nikes founder Phil Knight noticed this and decided to go back to the drawing board to re create a new image and new name.

Now, there are a few basic principles contributing to success that will always apply in whatever business you are in. To mention a few, you need a brand name that your customers will remember; you need a quality service or product with the right packaging and a way to advertise your product successfully from the start. This way you can create the future of your product and this is exactly what NIKE did.

5 Things About “Nike”

1. The name NIKE originates form the name Nicé, a Greek goddess. Without dwelling on the philosophy behind the Greek mythology, the choice of this name was remarkable. NIKE launched their first campaign 1972 at the Olympics where Steve Prefontane was the first to wear NIKE shoes. The scene was set against the myth that the Greeks believed that Mount Olympus was where the powerful Greek gods, the Olympians lived. Nicé, a Greek goddess with wings, resembles the spirit of victory. Her victories were in both peaceful competition and in battle. Think of the goddess holding a palm branch – the victory symbol – that is the goddess Nicé! They could not have chosen a better name. The name NIKE was branded and is even more well-known worldwide today as it was then.

2. Branding your company’s name on a continuing basis is of utmost importance. People tend to associate a quality product with success and victory. Well, by sponsoring famous sportsmen and sportswomen NIKE used their success as the basis for their business model to make sure that we think of NIKE as quality, despite the price of the product.

3. Next is packaging and distribution. NIKE is a world-wide brand today and available in almost every shoe selling outlets and chain stores. Their packaging is cost effective and well labeled.

4. NIKE diversified their product as the industry developed over time. Today, we can purchase different types of shoes to fit our needs and demands. Simply look at the variety of sporting shoes they launch on the market place. They’ve got a shoe for almost any sport type you might think of participating in and any style of sports clothing to fit.

5. The business model of “NIKE” is based on the exact same principles taught today. To be successful, do not re-invent the wheel, so to speak, rather perfect it with a quality product with a name your customers can relate to by being creative. That way you will hold longevity and a quality product for the future.

Watch below to see into the mind of Phil Knight, Co-Founder of Nike as he explains why he believes he has reached success and why he still sticks to his “thought as by many” unethical way his business runs in Asia for manufacturing and production.

(Video) Nikes Founder “Phil Knight” Confronted By Controversial Documentary Legend Michael Moore

http://www.youtube.com/watch?v=cOI0V4kRCIQ

(Video) Nike Better World – History featuring Phil Knight

http://www.youtube.com/watch?v=3osb4IYOw2Q

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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Success Advice

20 Ways You Can Become a Powerful Communicator

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Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.
 

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.

 

2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.

 

3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.

 

4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.

 

5. Show empathy: Show that you understand and care about the other person’s feelings.

 

6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.

 

7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.

 

8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.

 

9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.

 

10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.

 

11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.

 

12. Cut the fluff: Avoid being long-winded and get straight to the point.

 

13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.

 

14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.

 

15. Take responsibility: Take responsibility for your own actions and feelings.

 

16. Ask questions: Ask questions to clarify any confusion or misunderstandings.

 

17. Avoid interrupting: Allow the other person to finish speaking without interruption.

 

18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.

 

19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.

 

20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.

 

By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at AweBliss.com so you can master your life with more success.

 
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Success Advice

Dead Men Tell No Tales: How to Navigate a Mutiny as a Leader in 10 Steps

You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way

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You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way and perhaps that has created a divisive and adversarial working environment that makes it difficult for you to influence and inspire your team in a way that meets your vision. (more…)

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Success Advice

How to Think Like a CEO for Your Future Success

A blueprint for CEOs to draw a disciplined strategy

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Strategic thinking helps CEOs build successful businesses. It helps them establish everlasting enterprises. It is one of the key elements of decision-making. It is different from strategic leadership. It differentiates between leaders from managers.  (more…)

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Success Advice

How to Focus Your Mind on Your Goals in 2023 Constructively

In this world of distractions due to information overload, it has become a big challenge to focus our minds

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In this world of distractions due to information overload, it has become a big challenge to focus our minds on positive aspects and constructive activities. Sometimes we waste our precious time mentally and physically due to distractions arising out of technology. We must understand our priorities and learn how to focus on them religiously. (more…)

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