Connect with us

Success Advice

(Video) The Success & Power Of The Worlds Biggest Sports Brand “Nike”

Published

on

Image Credit: Unsplash


One of the most recognizable brands in the world, worth 16 Billion Dollars in revenue alone, The shoe and athletics sportswear company “Nike” wreaks of Success. Their products are considered high performance, new, creative, innovative, aspirational and also inspirational on and off the field. So how does a company such as Nike continue to deliver their high value product and branding success? Read on to find out!

when NIKE first started they ran by another name Blue Ribbon Sports. Blue Ribbon Sports was stuck in a cesspool of sporting brands out there as just another sporting company on the block, Nikes founder Phil Knight noticed this and decided to go back to the drawing board to re create a new image and new name.

Now, there are a few basic principles contributing to success that will always apply in whatever business you are in. To mention a few, you need a brand name that your customers will remember; you need a quality service or product with the right packaging and a way to advertise your product successfully from the start. This way you can create the future of your product and this is exactly what NIKE did.

5 Things About “Nike”

1. The name NIKE originates form the name Nicé, a Greek goddess. Without dwelling on the philosophy behind the Greek mythology, the choice of this name was remarkable. NIKE launched their first campaign 1972 at the Olympics where Steve Prefontane was the first to wear NIKE shoes. The scene was set against the myth that the Greeks believed that Mount Olympus was where the powerful Greek gods, the Olympians lived. Nicé, a Greek goddess with wings, resembles the spirit of victory. Her victories were in both peaceful competition and in battle. Think of the goddess holding a palm branch – the victory symbol – that is the goddess Nicé! They could not have chosen a better name. The name NIKE was branded and is even more well-known worldwide today as it was then.

2. Branding your company’s name on a continuing basis is of utmost importance. People tend to associate a quality product with success and victory. Well, by sponsoring famous sportsmen and sportswomen NIKE used their success as the basis for their business model to make sure that we think of NIKE as quality, despite the price of the product.

3. Next is packaging and distribution. NIKE is a world-wide brand today and available in almost every shoe selling outlets and chain stores. Their packaging is cost effective and well labeled.

4. NIKE diversified their product as the industry developed over time. Today, we can purchase different types of shoes to fit our needs and demands. Simply look at the variety of sporting shoes they launch on the market place. They’ve got a shoe for almost any sport type you might think of participating in and any style of sports clothing to fit.

5. The business model of “NIKE” is based on the exact same principles taught today. To be successful, do not re-invent the wheel, so to speak, rather perfect it with a quality product with a name your customers can relate to by being creative. That way you will hold longevity and a quality product for the future.

Watch below to see into the mind of Phil Knight, Co-Founder of Nike as he explains why he believes he has reached success and why he still sticks to his “thought as by many” unethical way his business runs in Asia for manufacturing and production.

(Video) Nikes Founder “Phil Knight” Confronted By Controversial Documentary Legend Michael Moore

http://www.youtube.com/watch?v=cOI0V4kRCIQ

(Video) Nike Better World – History featuring Phil Knight

http://www.youtube.com/watch?v=3osb4IYOw2Q

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

Published

on

how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog https://blog.partners1xbet.com/.

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

Continue Reading

Success Advice

The Power of Ethical Leadership: How Integrity Drives Success

By leading with integrity and ethics, leaders create an environment where employees feel excited to come to work

Published

on

Ethical leadership

What differentiates a positive organizational culture that enjoys a clean reputation and long-term success from a toxic culture drowning in scandals, mistrust, and legal fines?  (more…)

Continue Reading

Success Advice

10 Landing Page Hacks Experts Are Using to Generate Leads

Crafting a landing page that converts is both an art and a science

Published

on

landing page hacks that generate leads

If you are in the online marketing world, you know the importance of a high-quality landing page. It’s like a secret sauce that can turn a casual user into a solid lead. I will walk you through ten great tips that have worked wonders for me and could do the same for you in creating landing pages that generate leads. (more…)

Continue Reading

Success Advice

An Easy to Follow 8 Step Strategy for Creative Problem Solving

A complete process of creative problem-solving encompasses finding problems, developing creative solutions, and implementing your solutions

Published

on

creative problem solving

No matter where you look around the world today, entrepreneurs face a common challenge: The need to stand out from their competitors and win over customers. (more…)

Continue Reading

Trending