Connect with us

Success Advice

(Video) The Success & Power Of The Worlds Biggest Sports Brand “Nike”



Image Credit: Unsplash

One of the most recognizable brands in the world, worth 16 Billion Dollars in revenue alone, The shoe and athletics sportswear company “Nike” wreaks of Success. Their products are considered high performance, new, creative, innovative, aspirational and also inspirational on and off the field. So how does a company such as Nike continue to deliver their high value product and branding success? Read on to find out!

when NIKE first started they ran by another name Blue Ribbon Sports. Blue Ribbon Sports was stuck in a cesspool of sporting brands out there as just another sporting company on the block, Nikes founder Phil Knight noticed this and decided to go back to the drawing board to re create a new image and new name.

Now, there are a few basic principles contributing to success that will always apply in whatever business you are in. To mention a few, you need a brand name that your customers will remember; you need a quality service or product with the right packaging and a way to advertise your product successfully from the start. This way you can create the future of your product and this is exactly what NIKE did.

5 Things About “Nike”

1. The name NIKE originates form the name Nicé, a Greek goddess. Without dwelling on the philosophy behind the Greek mythology, the choice of this name was remarkable. NIKE launched their first campaign 1972 at the Olympics where Steve Prefontane was the first to wear NIKE shoes. The scene was set against the myth that the Greeks believed that Mount Olympus was where the powerful Greek gods, the Olympians lived. Nicé, a Greek goddess with wings, resembles the spirit of victory. Her victories were in both peaceful competition and in battle. Think of the goddess holding a palm branch – the victory symbol – that is the goddess Nicé! They could not have chosen a better name. The name NIKE was branded and is even more well-known worldwide today as it was then.

2. Branding your company’s name on a continuing basis is of utmost importance. People tend to associate a quality product with success and victory. Well, by sponsoring famous sportsmen and sportswomen NIKE used their success as the basis for their business model to make sure that we think of NIKE as quality, despite the price of the product.

3. Next is packaging and distribution. NIKE is a world-wide brand today and available in almost every shoe selling outlets and chain stores. Their packaging is cost effective and well labeled.

4. NIKE diversified their product as the industry developed over time. Today, we can purchase different types of shoes to fit our needs and demands. Simply look at the variety of sporting shoes they launch on the market place. They’ve got a shoe for almost any sport type you might think of participating in and any style of sports clothing to fit.

5. The business model of “NIKE” is based on the exact same principles taught today. To be successful, do not re-invent the wheel, so to speak, rather perfect it with a quality product with a name your customers can relate to by being creative. That way you will hold longevity and a quality product for the future.

Watch below to see into the mind of Phil Knight, Co-Founder of Nike as he explains why he believes he has reached success and why he still sticks to his “thought as by many” unethical way his business runs in Asia for manufacturing and production.

(Video) Nikes Founder “Phil Knight” Confronted By Controversial Documentary Legend Michael Moore

(Video) Nike Better World – History featuring Phil Knight

I am the the Founder of and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions



Your Beliefs Can Supercharge or Sabotage Your Success (1)
Image Credit: Midjourney

Pause for a moment and ponder two pandemic-era beliefs: First, closing schools will control the spread of a serious virus. Second, the consequences of such school closures—particularly social interruption and the prevention of immunity—are worse than becoming sick with the virus. (more…)

Continue Reading

Success Advice

How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity



Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

Continue Reading

Success Advice

Here’s a Young Man’s Antidote for the Uncertainty of the Modern World

Why do a lot of young guys lack confidence in today’s world? 



How to boost your confidence
Image Credit: Midjourney

We all have been told that confidence is a key factor in achieving success and happiness in life. But what is it exactly? (more…)

Continue Reading

Success Advice

Toxic Leadership: 5 Ways to Identify a Bad Leader

if you have a leader who displays any of the toxic traits, it’s time to move on to greener pastures.



Toxic leadership
Image Credit: Midjourney

Let’s be honest, we’ve all crossed paths with a toxic leader in our careers at some point. Unfortunately, while some toxic leaders don’t even bother to hide their behaviour, some know very well how to conceal their true selves behind a strong-built facade. The latter is the most dangerous of the two. (more…)

Continue Reading