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4 Slogans That Are Insanely Motivating

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There’s magic about incredibly simple writing. It’s difficult to convince or express meaning in a few words, but that’s exactly what a slogan does. Brands that get it right are able to convey their key value proposition in powerful ways.

In business, a slogan is a simple phrase or statement that characterizes a product or service. The best slogans are brief but they can reveal so much more. It’s as though they work on a deeper level, as more than just a way to move merchandise.

A good slogan is catchy, or memorable. For example, ‘Think Fresh.’ Whether it motivates you to go to Subway remains to be seen, but the real goal is getting that key message into consumers’ minds. Even if they remember nothing else from the ad or commercial, they’ll remember the slogan. Successful slogans are far-reaching and widely recognized. Incredibly, they transcend languages, borders and socio-economic boundaries.  

Here are 4 of the most motivating slogans which represent thriving companies worldwide.

1. Nike – “Just Do It”

Interestingly, Nike’s famous slogan was inspired by infamous last words. The advertising executive who coined the phrase, Dan Wieden, recalled a convicted killer’s final words before facing the firing squad, “let’s do this.” Slightly altered, Mr. Weiden brought his version of the slogan to Nike and in 1988, ‘Just Do It’ appeared in a TV ad.

To this day, Nike’s slogan is one of the core components of its brand.  The message is no-nonsense; it resonates with empowerment. If you want to do it, just do it. More than that, the slogan is inclusive. While Reebok was targeting aerobics in the late 80’s, Nike took a different approach. Instead of marketing exclusively to hardcore runners, Nike expanded their product line to include everyday Americans.  

Famous athletes have always promoted the Nike image through endorsements and advertisements but there was a shift as people started reading into Just Do It, as motivation for much more than sport. This is how Nike went beyond fit and became insanely fashionable.

“When Nike says, just do it, that’s a message of empowerment. Why aren’t the rest of us speaking to young people in a voice of inspiration? ” – Naomi Klein

2. The Drew League – “No Excuse. Just Produce.”

“Man, get it done. Period. Excuses are a dime a dozen. Come hell or high water, find out a way to get it done and be successful.” That’s how the Drew League motto resonates with Kobe Bryant.

Forty years ago, in South Central L.A., the Drew League was six teams playing streetball in a tough neighborhood. It has since evolved into a cultural phenomenon for high-caliber basketball exhibition.

The slogan was made famous by Dino Smiley, the Commissioner. ‘No Excuse. Just Produce.’ is about pride and dedication to details. It has meant a lot to local kids and global superstars involved with the Drew League over the years.  The words emphasize fierce competition over name recognition. No matter where you’re from or who you are – all are equal playing the same game.

The slogan is all the more motivating for how richly embedded it is in its own story. It started as a motto by early ballers in the league and eventually became the league’s reigning message which hangs boldly among the gym’s rafters. Unlike Nike’s slogan, which was born under a marketing microscope, the Drew’s  slogan sprang from tradition and passion.

 

3. Apple- “Think Different”

In 1997, Apple was in a slump and Steve Jobs’ top priority was renewing the company’s image. Not only did the ‘Think Different’ campaign restore Apple’s reputation, it became a paradigm in creative marketing.

There were some unconventional rules of the campaign which would lend or bend to its iconic image over time. Most notably was the absence of products.  ‘Think Different’ was introduced on television commercials but you won’t see an Apple computer in any of them. In print, Apple bought space in computer magazines as well as fashion magazines, which may have seemed insane in the eyes of its competitors at the time, but it helped the brand become iconic.

Many argued that Apple’s motto wasn’t clever or creative at all – that is was a jesting response to IBM’s ‘Think’ campaign at the time. There was even a Simpson’s episode poking fun at the slogan, writing it “Think Differently”, which is, actually, grammatically correct.

It was an uphill battle but ultimately the slogan proves originality and ingenuity to be enduring.  Steve Jobs didn’t believe in a limited life. ‘Think Different’ was an extension of that notion; the importance of making your mark. If it seems crazy or ingenious, it just might be extraordinary.

“Innovation distinguishes between a leader and a follower.” – Steve Jobs

4. Audi- “Never Follow”

When it comes to cars, automakers strive for a loyal and consistent customer base. The right slogan should call to mind a legacy – not just the newest model but all the makes and models. A memorable and effective catch phrase gets drivers thinking about the past, present and future of automobiles.

The ‘Never Follow’ campaign wasn’t inventive like ‘Think Different’ or steeped with tradition like the Drew Leagues’ motto. In fact, ‘Never Follow’ proves that slogans aren’t meant to last forever; like the products themselves, they adapt over time.

In 1971, Audi coined the slogan, ‘Vorsprung durch Technil.’ It’s one of the longest running taglines in advertising history. In the U.S., however, it never translated quite right so Audi changed it slightly and introduced it as ‘Truth in Engineering’ for U.S. consumers. In order to market its cars at an international level, the slogan had to make sense everywhere, even if it was different.

‘Never Follow’ actually preceded their current ‘Truth in Engineering’ slogan. In 2002 it was launched as one of Audi’s smaller campaigns. This was one of many tactical moves aimed at introducing a particular model with its own catch phrase.  The slogan has a dreamy, elusive appeal. Rather than emphasizing advanced technologies or performance, the slogan is meant to highlight innovation and a pathway to an open road

Slogans are a great way for brands to be remembered. What is your favorite company slogan? Leave your thoughts below!

Keegan is a Freelance Writer and Business Consultant to many rising and established brands. He is also in the process of establishing his own brand, BroadbandSearch.net. In his time off, he enjoys traveling and hiking with his dog as well as playing flag football. You can contact him through Twitter @Ksizzle92.

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2 Comments

2 Comments

  1. Avatar

    Thea Dunlap

    Nov 18, 2016 at 1:30 am

    Wow, great article. It is nice to know how they came up with slogans. they’re quite motivating 🙂

  2. Avatar

    seattle motivational speaker

    Nov 15, 2016 at 8:56 pm

    Thanks a lot, Keegan. You push up some effective slogan here. Especially I recommended to all about Nike’s slogans. These are really inspiring and they proved that they are successful on their way then it is time for us to prove something.
    And I want to chorus with Audi that “Never Follow”!

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Success Advice

5 Things You Can Learn From The 5am Club by Robin Sharma

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It has been said by Robin Sharma, “5 AM is the time of least distraction, highest human glory, and greatest peace.” This also happens to be the central idea or the core value he has discussed in his book, ‘The 5 Am Club.’ Speaking of early mornings, at what time do you wake up? Are you annoyed by the fact that you wake up on the edge of time and then rush to work in haste? 

The life lessons put forth by The 5 AM Club are exactly the learning and motivation you need to challenge your complacency. In your race against time, you may not have the time to read this fabulous book. So, we have summed up the key book’s takeaways for your convenience.

1. The vigor of waking up early

This is what the book’s most fundamental advice to everyone is. Waking up at 5 am every day can work wonders to avert failures and make success a natural habit. When we wake up at 5 am, we have more time on our hands than others. Besides, this is when we have minimum interruptions and maximum powerfulness of the mind. 

To add, the early morning peace is priceless! You can schedule your most important tasks of the day between 5am, and 8am. This book teaches us in the simplest way, how we can train our mind and strengthen it to deliver the highest productivity by waking up early. This energy that you have when you wake up in the morning and the few additional hours in your day are what serve as perfect ingredients for success.

“The secret to productivity is simplicity.” – Robin Sharma

2. The power of finding the right balance in life

The book talks about a precious lesson of finding the right balance within. We often talk about the need for mindfulness and achieving the right mindset to perceive things. But this book goes a few steps ahead of our usual approach to life. It highlights the vitality of mindset and introduces the concepts of heartset, healthset, and soulset.

These terms may seem new, but they are self-explanatory. The idea of heartset endorses the essentialness of emotional stability and well-being. Next, the perspective of healthset indicates the need to look after physical health. At last, soulset is an attribute of spirituality. As explained in this book, success prospects can be enhanced big time by achieving the right balance between these internal virtues.

3. The iconic 20/20/20 modus operandi

What is the first thing you will do if you start waking up at 5 am every day? Did you ever spare a thought about it? This book has the answer to this question, and you will be convinced that it is a great way to begin your day!. The author suggests that you should split the first hour of the day into three equal parts of 20 minutes each.

In the first 20 minutes of the day, you should prioritize your physical fitness and exercise. In the next 20 minutes, you should energize your soul and spirit via self-reflection and soulful meditation. This will prepare you for the rest of the day and will enable you to bolster your commitment and focus. In the last 20 minutes of the first hour, you should read and learn. But what are you going to read about in those 20 minutes? Read about successful people and their inspiring journeys to the pinnacle of success.

4. The significance of a proper sleep schedule

In this book, there is a mention of ‘a ferocious global sleep recession’, which is intriguing and enlightening. It hints at the state of sleep deprivation that this world is sinking into gradually. We often associate success and hard work with the notion of staying up all night and testing our endurance beyond limits. But that is not the right approach to accomplishing success, or rather, it is a flawed methodology.

Sometimes even if we do not have any critical work, we keep whiling our night time on social media or television. What are we gaining from it is the real question, and I am afraid the answer is nothing! We learn from this book that it is critical to look after your sleep cycle and start your day at 5 am afresh. Sleep and rest are indispensable for mental and physical well-being, or your productivity will decline.

“If you want to have the results only 5% have, you must be willing to do and think like only 5% do and think.” – Robin Sharma

5. The art of evolving

The book sheds light on the need to be spiritual and master self-reflection. However, do you realize the purpose that the routine of reflection each morning serves? The idea is to keep learning, keep reflecting on the mistakes and keep evolution an ongoing process. You should evolve every day and strive to be a better version of yourself every day. So, one of your primary goals after waking up should be to reflect on your actions and missed opportunities of the previous day.

To recapitulate, The 5 AM Club is a must-read book if you are a passionate reader. It has the prowess and charm to refurbish your perception of life altogether. Even if you cannot read the book for some reason, make sure you incorporate the above key takeaways into your life. By starting your day at 5 am, you can rediscover your lost soul and enthusiasm, and you would not have complaints to make about the lack of time. If you can own your mornings, you can go places on the ladder of success, for excuses are only for those who are not committed to their goals.

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Success stories don’t come from naturally successful people. They come from ordinary people with starry eyes and big dreams who stayed true to their end goal and consistently put in the work. They are just like you and me. What sets them apart is their mindset — a success mindset. (more…)

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If you’re reading this, I’ll let you in on a little secret: you’re a human being. You have feelings, emotions, beliefs, complexity, and a mind that’s always racing. Your feelings at any given moment in your life have the power to affect what you do and how consistently you do it. (more…)

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5 Important Choices that Make Life Worth Living and Success Taste Sweeter

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As we start another year, you’re probably thinking about your life goals, dreams, aspirations, and what you want to accomplish. We know that New Year’s resolutions have gotten a bad reputation because most people lose focus after the first few months and the first signs of resistance. (more…)

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