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4 Slogans That Are Insanely Motivating

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There’s magic about incredibly simple writing. It’s difficult to convince or express meaning in a few words, but that’s exactly what a slogan does. Brands that get it right are able to convey their key value proposition in powerful ways.

In business, a slogan is a simple phrase or statement that characterizes a product or service. The best slogans are brief but they can reveal so much more. It’s as though they work on a deeper level, as more than just a way to move merchandise.

A good slogan is catchy, or memorable. For example, ‘Think Fresh.’ Whether it motivates you to go to Subway remains to be seen, but the real goal is getting that key message into consumers’ minds. Even if they remember nothing else from the ad or commercial, they’ll remember the slogan. Successful slogans are far-reaching and widely recognized. Incredibly, they transcend languages, borders and socio-economic boundaries.  

Here are 4 of the most motivating slogans which represent thriving companies worldwide.

1. Nike – “Just Do It”

Interestingly, Nike’s famous slogan was inspired by infamous last words. The advertising executive who coined the phrase, Dan Wieden, recalled a convicted killer’s final words before facing the firing squad, “let’s do this.” Slightly altered, Mr. Weiden brought his version of the slogan to Nike and in 1988, ‘Just Do It’ appeared in a TV ad.

To this day, Nike’s slogan is one of the core components of its brand.  The message is no-nonsense; it resonates with empowerment. If you want to do it, just do it. More than that, the slogan is inclusive. While Reebok was targeting aerobics in the late 80’s, Nike took a different approach. Instead of marketing exclusively to hardcore runners, Nike expanded their product line to include everyday Americans.  

Famous athletes have always promoted the Nike image through endorsements and advertisements but there was a shift as people started reading into Just Do It, as motivation for much more than sport. This is how Nike went beyond fit and became insanely fashionable.

“When Nike says, just do it, that’s a message of empowerment. Why aren’t the rest of us speaking to young people in a voice of inspiration? ” – Naomi Klein

2. The Drew League – “No Excuse. Just Produce.”

“Man, get it done. Period. Excuses are a dime a dozen. Come hell or high water, find out a way to get it done and be successful.” That’s how the Drew League motto resonates with Kobe Bryant.

Forty years ago, in South Central L.A., the Drew League was six teams playing streetball in a tough neighborhood. It has since evolved into a cultural phenomenon for high-caliber basketball exhibition.

The slogan was made famous by Dino Smiley, the Commissioner. ‘No Excuse. Just Produce.’ is about pride and dedication to details. It has meant a lot to local kids and global superstars involved with the Drew League over the years.  The words emphasize fierce competition over name recognition. No matter where you’re from or who you are – all are equal playing the same game.

The slogan is all the more motivating for how richly embedded it is in its own story. It started as a motto by early ballers in the league and eventually became the league’s reigning message which hangs boldly among the gym’s rafters. Unlike Nike’s slogan, which was born under a marketing microscope, the Drew’s  slogan sprang from tradition and passion.

 

3. Apple- “Think Different”

In 1997, Apple was in a slump and Steve Jobs’ top priority was renewing the company’s image. Not only did the ‘Think Different’ campaign restore Apple’s reputation, it became a paradigm in creative marketing.

There were some unconventional rules of the campaign which would lend or bend to its iconic image over time. Most notably was the absence of products.  ‘Think Different’ was introduced on television commercials but you won’t see an Apple computer in any of them. In print, Apple bought space in computer magazines as well as fashion magazines, which may have seemed insane in the eyes of its competitors at the time, but it helped the brand become iconic.

Many argued that Apple’s motto wasn’t clever or creative at all – that is was a jesting response to IBM’s ‘Think’ campaign at the time. There was even a Simpson’s episode poking fun at the slogan, writing it “Think Differently”, which is, actually, grammatically correct.

It was an uphill battle but ultimately the slogan proves originality and ingenuity to be enduring.  Steve Jobs didn’t believe in a limited life. ‘Think Different’ was an extension of that notion; the importance of making your mark. If it seems crazy or ingenious, it just might be extraordinary.

“Innovation distinguishes between a leader and a follower.” – Steve Jobs

4. Audi- “Never Follow”

When it comes to cars, automakers strive for a loyal and consistent customer base. The right slogan should call to mind a legacy – not just the newest model but all the makes and models. A memorable and effective catch phrase gets drivers thinking about the past, present and future of automobiles.

The ‘Never Follow’ campaign wasn’t inventive like ‘Think Different’ or steeped with tradition like the Drew Leagues’ motto. In fact, ‘Never Follow’ proves that slogans aren’t meant to last forever; like the products themselves, they adapt over time.

In 1971, Audi coined the slogan, ‘Vorsprung durch Technil.’ It’s one of the longest running taglines in advertising history. In the U.S., however, it never translated quite right so Audi changed it slightly and introduced it as ‘Truth in Engineering’ for U.S. consumers. In order to market its cars at an international level, the slogan had to make sense everywhere, even if it was different.

‘Never Follow’ actually preceded their current ‘Truth in Engineering’ slogan. In 2002 it was launched as one of Audi’s smaller campaigns. This was one of many tactical moves aimed at introducing a particular model with its own catch phrase.  The slogan has a dreamy, elusive appeal. Rather than emphasizing advanced technologies or performance, the slogan is meant to highlight innovation and a pathway to an open road

Slogans are a great way for brands to be remembered. What is your favorite company slogan? Leave your thoughts below!

Keegan is a Freelance Writer and Business Consultant to many rising and established brands. He is also in the process of establishing his own brand, BroadbandSearch.net. In his time off, he enjoys traveling and hiking with his dog as well as playing flag football. You can contact him through Twitter @Ksizzle92.

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    How Sports Can Greatly Improve Productivity in a Business

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    We have all known for a long time how valuable sport is for all spheres of our life. By leading an active lifestyle, you can improve your appearance and health, normalize your emotional state, and reduce stress. Among other things, sport can significantly influence your productivity at work and in business. 

    How Sport Helps Well-Known CEOs to Succeed In Business

    There are many examples of outstanding businessmen who do sports without any excuses and even with great pleasure. Exercising seems to support their passion for life and innovation, energize them, and move on. Let’s look at the prominent business representatives and their sports hobbies.

    Tim Cook, Apple CEO, prefers working out in the gym every day for an hour at 5 a.m. The head of Apple used to go in for rock climbing and still goes hiking. Cycling also remains one of his most important sports. In addition to playing sports, Cook goes to baseball and rugby matches. Also, he makes sure that he makes at least 8,000 steps per day. Tim believes that doing sports helps to avoid stress.

    Mark Zuckerberg, the creator of Facebook, goes in for sports at least three times a week. Most often he runs, sometimes even with his dog. Zuckerberg always likes to try new sports: surfing, foiling, fencing, rowing, or spear throwing. An interesting fact: in 2016, he challenged himself to run 365 miles during the year. He completed that goal in the middle of the summer. The Facebook founder believes that exercising allows him to stay more energetic. While energy is needed to complete any task at work, sports have become an integral part of his life. Mark claims that he frequently catches insights and new ideas during sports activities.

    Nick Woodman, GoPro founder, with his love of surfing, was inspired to create one of the most famous companies in the world today. At first, he used the already existing tools to film his surfing sessions, which led to the idea of creating a professional camera for active sports. Besides surfing, he is known for his love for snowboarding and race car driving. He is confident that people deserve to do exactly what they love in their lives. This story, like no other, demonstrates the close connection between sports and business.

    Larry Ellison, Oracle founder, is passionate about sailing. He often participates in risky sailing regattas. People say that Ellison was striving to get rich just in order to get himself a fashionable and expensive yacht. Now, he even owns his sailing team Oracle Team USA. In addition, he is famous for his love for planes and golf. Needless to say, Larry has assets in various sports clubs. Ellison asserts that ​​sports and competition keep people on their toes and give them the motivation to take new initiatives.

    Do Sports and Business Have Something in Common? 

    Evidently, sports and business have many things in common:

    • A unique sense of teamwork. Both in work and sports, you need to work in conjunction with all participants in the process. Sport, like nothing else, develops this ability to the maximum. If you want to win, play, taking into account the opinion of everyone in the team.
    • Ability to go all the way. In no sport can you reach the finish line by stopping halfway. It seems that exactly the same thing happens at work.
    • Skill to make every effort. Whatever you do, there is always someone who does it better. In such conditions, there are no options but to do your best to achieve the goal.
    • Competitiveness. What, if not sport, develops the value of the competitive spirit? The ability to accept a challenge from someone who is better than you is a skill that drives you so much in business.
    • Self-discipline. All athletes comply with the daily regimen, follow several specific rules every day to stay in good shape. Do the world’s top businessmen not follow the same principles?
    • Endurance. It so happens that you can lose 10 times in a row. And only the strongest and most prepared person will go to fight for the eleventh time. Such resilience is a must in both business and sports if you want to achieve something.

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    Let’s take lessons from these successful people and bring sports to our lives. There are a few life hacks that will make your  way to success smoother:

    • Try out different activities to figure out which one suits you the most. Sometimes you choose this very sport that, instead of bringing pleasure, demotivates you. There are a huge number of different workouts, from an elementary run on your own to squash in pair or team volleyball. Don’t give up if you didn’t find your passion on the first try.
    • Start small. If you are not planning to become the best athlete in the world, do not overload yourself at the very beginning. There are tons of workouts that last 7 minutes, for example. If you have demotivating fatigue after exercising, just slow down. Start small, and step by step it will become easier and more enjoyable for you.
    • Find like-minded people who motivate and challenge you. When a competitive spirit emerges, playing sports becomes even more exciting. You can go in for group sports and find friends. Or just chat in apps with those who are going towards the same goal. If you have a friend who also lacks the motivation to start, it’s a nice idea to start together!
    • Introduce sports into your daily routine. For example, you can create a ritual to do a short yoga workout between waking up and boiling the kettle.
    • Create a plan for the week ahead. Once you’ve made a plan for your workouts for a specific time, it is psychologically much easier to tune in to training. But don’t berate yourself too much if you missed a workout, catch up tomorrow.
    • Praise yourself. When you succeed, don’t underestimate it. Great efforts should be rewarded not only with a pumped-up body and a clear mind but also with self-love.

    Now, no one can have the slightest doubt that sport helps you stay physically active and healthy, improve your emotional state, and excel in business. Start today and be successful forever!

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