Every business starts out with the hope of a bright future, but some companies just can’t build a solid reputation or overcome obstacles as they climb the ladder.
Building your company’s image, or branding, is as essential as the products or services you actually provide, and you’ll want to steer clear of these common mistakes.
Common Pitfalls of Branding
Crass humor, stereotyping and patronizing customers is rarely an effective branding method, but accidental offense is also avoidable. A diverse company and marketing team is one way to make sure you won’t step on any toes. In fact, if you can locate the consumers that the competition offends, you might find yourself a profitable niche.
Being Too Rigid
CEO of GoDaddy, the Web hosting and domain company, Bob Parsons, is a creative leader. Not only is he the one who came up with the idea of GoDaddy girls, but businessman Bob Parsons explained his advertising strategy in an interview with Inc Magazine, in which he said there was no real advertising budget. Bob Parsons simply open to opportunities, even ones that pop up at the last minute. Allowing yourself to roll with the punches is necessary. Others will want to work with you when you develop a reputation as flexible.
Poor Name Choice
Choosing the right name for your company comes before Web sites, marketing campaigns and printed materials. For many, their own name also represents the business. You may play on words or use industry ideals. Whatever your name, it must represent your company. Changing names at a later date is confusing and costly. Because you’ll use your company name in so many places, consider the following:
- Is it too long or short?
- Is it difficult to spell?
- Is it overly common like “John Smith”?
- Can you use it as a domain name? Who Represents might be a good business name but “whorepresents.com” is slightly less than ideal.
Test out your company name with friends, family and associates before you print it on your business cards.
While your company might not be running to become President of the United States, you can learn something from the oversized branding that presidential hopefuls, and even winners, participate in. Political campaigns like Obama’s in 2008 involved a lot of big ideas, promises and hope. It was certainly the idea of “Yes we can” that helped to get Obama into the Oval Office, but then reality hit. Obama wasn’t able to make every promise into a reality. Partisan arguing has led to a less effective socialized medicine law, for example, that still has some conservatives upset. Even when you do make good on your word, people will have something negative to say, so it’s best to only make promises that you can fulfill from the start.
Lack of Passion
What is causing your customers’ unhappiness? What issue can you solve for them? Once you answer those questions, advertising and branding falls right in place. The things that worry consumers and pull at their heart strings often encourage them to open their wallets, but if you lack emotion, you’ll miss this opportunity instead of empowering consumers. Furthermore, everyone wants to feel as though they’re talking to a real, live human being and not a computer. This is where showing emotion helps you stand out from the crowd.
Feature Image: Deposit Photos
3 Startup Workplace Trends You Need to Carefully Consider
One of the most notable parts of startup culture from the outside looking in is trends. You know the stereotype of the startup CEO — he’s wearing a hoodie that probably cost hundreds of dollars and running meetings from a bean bag chair. However, trendiness isn’t always the right choice for your business. It can be good for your startup to branch out, but some risks aren’t worth taking. (more…)
How Your Startup Can Effectively Collaborate With Influencers
As a startup, your priority is to attract, engage, and turn potential clients into lucrative, long-term consumers. And the optimal way to make this possible is by incorporating startup influencer marketing.
Most consumer brands these days collaborate with influencers to grow their business. Why? Because these individuals have built a lot of trust behind them, they can promote your product or services to their audience and get them to trust your brand. This is a huge sales-driving strategy, especially for new and upcoming businesses. (more…)
12 Things That Will Help Build Your Brand Reputation for Your Startup
Brand reputation drives the success of businesses, irrespective of what industry you are in. Currently, there are approximately 543,000 startups every month. 70% of these do not survive beyond two years, 50% do not exceed five years, and a third fail to cross the ten-year mark. Only a quarter of these businesses can survive beyond 15 years. (more…)
How Your Business Can Take Advantage of Instagram to Boost Brand Awareness
To step up an effective social media marketing strategy, you have to consider the various opportunities on how you can connect with your target market on different platforms. Although Twitter and Facebook can be great when publishing company updates, Instagram is an excellent visual solution to inspire and captivate your audience. (more…)
How Learning to Say ‘No’ Can Improve Your Business
3 Reasons Why the Worst Day of Your Life is the Best Day of Your Life
3 Things That Keep You From Creating an Exceptional Brand and How to Overcome Them
How to Get What You Want in Life
How Leaning Into Your Discomfort Can Create the Comfortable Life That You Envision
55 Inspirational Quotes That Will Change Your Life
30 Famous Quotes That Will Inspire Success In You
(Images) 52 Motivational Picture Quotes For An Epic Year Of Success
72 Positive Thinking Quotes For More Inner Strength & Growth
(Images) 56 Inspirational Picture Quotes That Will Motivate Your Mind, Body & Soul
3 Prince EA Videos To Change Humanities Path To Greatness
(Video) What Is Success? An Entrepreneurial Story To Inspire You
(Inspirational Video) What If Today You Knew You Were Going To Take Your Last Breath?
How To Make Enough Money From A Blog To Quit Your Job – Kate McKibbin
How Finding Your Passion And Becoming An Entrepreneur Can Lead To Happiness – Chiquita Searle
- Life3 weeks ago
Don’t Want To Feel Like A Failure Anymore? Stop Doing These 6 Things
- Success Advice2 weeks ago
5 Productivity Shifts You Need to Make to Have Your Best Year Yet
- Entrepreneurs3 weeks ago
4 Lessons You Can Learn From the Founder of Walmart, Sam Walton
- Success Advice4 weeks ago
7 Steps to Conquering the Fears That Are Holding You Back From Success
- Entrepreneurs3 weeks ago
How I Built Nike: Phil Knight’s 4 Business Lessons for Young Entrepreneurs
- Success Advice4 weeks ago
If You’re Looking for Success, Here Are 5 Ways to Find It
- Entrepreneurs4 weeks ago
Tai Lopez’s 6 Tips for Managing Stress and Anxiety as an Entrepreneur
- Success Advice3 weeks ago
3 Books to Help You Learn How to Write Better and More Effectively