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3 Ways to Build a Brand Authentically While Showing Up Powerfully

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Authentic leadership is one of the most powerful ways to build a career, grow a business, and create a lifelong legacy. The energy in which you show up speaks long before you say anything. Your vibe can attract or repel.

In a world full of constant Internet marketing hype and consumers that have negative experiences, people are looking for the real thing. People worldwide are searching for authentic leaders who care about helping solve problems and live a better life.

Access to social media has given us exposure to many different perceived views of success. Modeling your leadership approach on someone that seems successful is not the best strategy. You don’t see the complete picture of how they got there. What you see is not what you get on the Internet.

To create growth in your life and in the way you generate an income, you’ll want to show up powerfully but authentically. Here are three ways to build a powerful and authentic brand that allows you to consistently show up and create your legacy. Use these to live a life of success and leadership. 

1. Add value long before there’s consideration of a transaction. 

People can feel when all you want to do is sell to them. The needy sales approach often repels potential opportunities and keeps others from wanting to know what you offer. Authentic leaders lead with value. They offer consumers practical knowledge, expertise, and tangible content they can use long before there is a transaction. 

One of the best brand-building strategies is a value-first approach. You prove that you are a leader that should be paid attention to by the value you’re adding to consumers. Modern communication mediums mean that you can add value through social media, podcasts, videos, and various digital methods to publish content and help people. 

Leading with value draws outside consumers to your brand and creates raving fans. It builds a legacy as you help people that you’ll never even be aware of. The value-first energy you’ll put out will be magnetic and fuel growth.

“The most powerful and enduring brands are built from the heart.” – Howard Schultz

2. Make an impact through a results-focused approach. 

In the Internet marketing space, too much focus tends to be on locking in the sale. There are programs and courses whose sole purpose is to upsell the consumer into the next version of the offer.

Authentic leaders focus on results. They design offers and publish content that would bring a clear result for the consumer. They can’t vouch for how someone will take action, but they do their best to make sure there are practical ways to achieve results.

When your main goal is results, you show up powerfully because that stands above all of the noise and hype. Authentic leaders are teaching concepts and strategies that they have gotten results soon. A results-focused approach for yourself and with consumers will help build an elevated brand that draws others to you.

3. Show up consistently and earn attention. 

There are too many voices demanding attention without having earned it. Half the battle is showing up, but you have to do so with something relevant and powerful to say if you want to keep attention.

People are tired of hearing the same regurgitated version of content that’s shipped around from influencer to influencer. They want authentic and practical value they can use that doesn’t feel as if it’s motivated by sales.

The way you stand out is by being consistent and showing up with value in all the mediums your ideal consumers frequent. Consistency is one of the keys to powerful brand building. Set a schedule and a routine that incorporates time for creation but also time for interaction. Engage with your community and answer questions as time allows. There’s a reason why so many people are still tuned into Gary Vaynerchuk years later. 

The Internet and social media offer leaders the opportunity to make an impact, add value to lives, and generate income in a way that feels good to them. To leverage digital opportunities, focus on building an authentic brand.

There are many shady brand-building tactics such as buying followers, paying for PR, and paying for access. These brand tactics might work for a while, but they don’t build a sustainable brand.

Authenticity is power, and it’s a refreshing way to show up as a leader. Focus on becoming the best and most optimized version of yourself, and refuse to lower your standards. Consumers will see this, and it will draw them to you. Build an authentic brand, and you’ll command attention. 

Divya Parekh writes entrepreneurial leadership books. She founded Dreams Accelerator Inc., a client-first business growth agency. She is passionate about teaching strategies that empower leaders to sustain and scale business growth. Join her at divyaparekh.com

Success Advice

How Your Friends Determine Whether You Succeed or Not

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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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The 3 Step Process to Building a Profitable Pitch

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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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The 4 Pillars of Wealth and Abundance

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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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