Entrepreneurs
The 21st Century Entrepreneur’s Guide to Attracting Ready to Buy Customers
Unlike some decades ago, the number one challenge entrepreneurs face is not figuring out a perfect name for their startup or getting overwhelmed at the point of bringing the startup to life. Rather, the major challenge of startup founders nowadays is attracting their first (or next) sets of qualified, always-willing-to-buy customers.
Whether you run a local e-commerce store, or offer consulting services, the need to get well-paying customers (or clients) who will appreciate your work and refer your brand to others can’t be over-emphasized.
A 2016 report by UPS Connect, show that the main focus of 72% of small business owners is increasing their revenue. And if you are among the seventy-two percent of entrepreneurs, then you need not spend hours upon hours anymore in the quest for a trusted “guidebook” with hacks and tips for attracting qualified customers. Good news is, in this article, you’ll discover four infallible, actionable steps to attracting the class of customers you desire.
Ready for the long, smooth ride? Here we go:
1. Get a byline in relevant publications
Believe it or not, people of the 21st century aren’t always willing to take out their wallet and make a purchase from a brand that shows up out of the blue. In most cases, these potential customers would prefer to buy a product of lesser quality from a “known” brand, than to purchase that of a high quality from a brand that isn’t familiar to them.
So, to avoid being bypassed by qualified customers, you need to get your name out there on relevant publications (with a sizable number of readers) in your industry. And the good part is, as a startup founder with a long, unending to-do list, you don’t have to stress about creating these web content (or articles) yourself. Like the 64% of B2B marketers who outsource writing, you can always hire a ghostwriter to get the job done.
Whether you do the writing yourself or a paid writer does, the point here is you need to get your name out there. Although this step might seem somewhat insignificant at first, the fact remains that it’s a positive leap towards attracting the customers your startup needs.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
2. Start a blog
This is the 21st century, where the rate of internet users, smartphone users, and general web surfers have tripled (if not quadrupled!). According to HubSpot, 82% of marketers who blog, see positive ROI from their inbound marketing. Also, 45% of marketers, according to one report by SME, say blogging is their most important content strategy. So, by starting a blog, you won’t only increase your chances of gaining new, qualified customers, but also strengthen your chances of keeping the existing ones. And you don’t have to spend ages contemplating what should (and shouldn’t) get published on your blog.
Are there questions existing customers ask often? Are there challenges you feel most people experience while using your products? Or, are there video guides, case studies, infographics or other forms of content you believe might help strengthen your overall marketing effort? Then these are great ideas that could fill up your editorial calendar.
3. Make your business visible
Tons of businesses are established every single day. So, to avoid being outweighed by several other startups in your industry, you need to create a concrete social base. This doesn’t mean you should get your brand on every single, existing social media platform on the web. As a 21st century entrepreneur, all you need do is to identify a few places your ideal customers spend the most of their time.
Are you in the food & drinks, fashion & beauty, or personal development space? Then you should spend more time on places like Pinterest, Instagram and Google Plus. And if you are in the B2B industry, then you should focus on social media platforms like LinkedIn, Twitter and Facebook. Research by CMI show that 66% of B2C marketers agree that social media is an effective platform for content marketing. So, social media isn’t just a tool that could help keep you on the radar of potential customers. When used the right way, it could also trigger a spike in your level of engagement and sales—thus, resulting in more revenue for your startup.
“People don’t buy from a website, they buy from people. Let them see who you are.” – Mark Schaefer
4. Go the extra mile
In some cases, what’s needed on your part to attract the attention of potential customers is a “mouth-watering” deal—one your competitors can’t dare to contest! This can come in several forms. If you run an e-commerce store, for example, you could offer free shipping services to customers who opt-in for certain high-priced products. If you offer freelance services, say graphic designing, you could deliver graphic designs in various variants without demanding extra fees.
Whatever approach to which you present your “insane” deal, just make sure it’s juicy enough to entice potential customers, compel them to make a purchase, and then propel them to speak well of your brand to their friends—who have the tendency of becoming customers too.
Growing a business is never a day’s job but, unlike startup founders of past centuries, the 21st-century entrepreneurs aren’t “towel throwers.” The truth is, attracting one’s first (or next) group of qualified customers is no small task. By following the steps outlined above, your startup will, in no long time, boast of a large, solid list of loyal customers.
Which of the steps highlighted above do you intend to take first? Share it with us below!
Entrepreneurs
7 Ways to Become a Better Entrepreneur Today
Entrepreneurs must have a long list of skills to equip themselves with everything they need and aid their businesses thrive.
Being an entrepreneur is not the easiest task, as it requires a lot of commitment and spending more hours than a full-time job to help a business reach new heights and remain the first option for customers. (more…)
Entrepreneurs
Motivate and Retain Top Talent Through This Management Technique
To keep your best talent, you need to build solid relationships, provide the right support, and offer growth opportunities
Employees play an integral role within a company. If companies want to remain competitive within their ever-evolving industry, retaining talented employees should be their top priority. Sure, salary can influence an individual’s choice on whether they stay in a role. (more…)
Entrepreneurs
Why No Entrepreneur Can Afford to Overlook Cybersecurity
Cybersecurity is essential. Click here to learn why no entrepreneur can overlook it.
You can’t escape cybersecurity. (more…)
Entrepreneurs
The Secret to Hiring an HR Manager Who Will Elevate Your Business
An HR manager is one of those key players on your team
Are you at the point in your business where you think it’s time to hire an HR manager? That’s a good thing! Needing to hire an HR manager is a sign that your business is flourishing, and as the business grows, so should your team. (more…)
-
Success Advice3 weeks ago
Working Hard Isn’t the Answer to True Success but Self Care is
-
Success Advice4 weeks ago
Here’s When Niching Down Becomes a Problem for Your Brand
-
Entrepreneurs4 weeks ago
Why No Entrepreneur Can Afford to Overlook Cybersecurity
-
Entrepreneurs3 weeks ago
7 Ways to Become a Better Entrepreneur Today
-
Success Advice2 weeks ago
Unlock Your Leadership Potential by Mastering These 6 Self-Management Skills
-
Entrepreneurs3 weeks ago
Motivate and Retain Top Talent Through This Management Technique
-
Success Advice2 weeks ago
Daily Rituals of History’s Most Successful People
-
Life1 week ago
How to Cope With Burnout Without Losing Motivation
6 Comments