Connect with us

Entrepreneurs

The 21st Century Entrepreneur’s Guide to Attracting Ready to Buy Customers

Published

on

how to attract customers
Image Credit: Unsplash

Unlike some decades ago, the number one challenge entrepreneurs face is not figuring out a perfect name for their startup or getting overwhelmed at the point of bringing the startup to life. Rather, the major challenge of startup founders nowadays is attracting their first (or next) sets of qualified, always-willing-to-buy customers.

Whether you run a local e-commerce store, or offer consulting services, the need to get well-paying customers (or clients) who will appreciate your work and refer your brand to others can’t be over-emphasized.

A 2016 report by UPS Connect, show that the main focus of 72% of small business owners is increasing their revenue. And if you are among the seventy-two percent of entrepreneurs, then you need not spend hours upon hours anymore in the quest for a trusted “guidebook” with hacks and tips for attracting qualified customers. Good news is, in this article, you’ll discover four infallible, actionable steps to attracting the class of customers you desire.

Ready for the long, smooth ride? Here we go:

1.  Get a byline in relevant publications

Believe it or not, people of the 21st century aren’t always willing to take out their wallet and make a purchase from a brand that shows up out of the blue. In most cases, these potential customers would prefer to buy a product of lesser quality from a “known” brand, than to purchase that of a high quality from a brand that isn’t familiar to them.

So, to avoid being bypassed by qualified customers, you need to get your name out there on relevant publications (with a sizable number of readers) in your industry. And the good part is, as a startup founder with a long, unending to-do list, you don’t have to stress about creating these web content (or articles) yourself. Like the 64% of B2B marketers who outsource writing, you can always hire a ghostwriter to get the job done.

Whether you do the writing yourself or a paid writer does, the point here is you need to get your name out there. Although this step might seem somewhat insignificant at first, the fact remains that it’s a positive leap towards attracting the customers your startup needs.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

2. Start a blog

This is the 21st century, where the rate of internet users, smartphone users, and general web surfers have tripled (if not quadrupled!). According to HubSpot, 82% of marketers who blog, see positive ROI from their inbound marketing. Also, 45% of marketers, according to one report by SME, say blogging is their most important content strategy. So, by starting a blog, you won’t only increase your chances of gaining new, qualified customers, but also strengthen your chances of keeping the existing ones. And you don’t have to spend ages contemplating what should (and shouldn’t) get published on your blog.

Are there questions existing customers ask often? Are there challenges you feel most people experience while using your products? Or, are there video guides, case studies, infographics or other forms of content you believe might help strengthen your overall marketing effort? Then these are great ideas that could fill up your editorial calendar.

3. Make your business visible

Tons of businesses are established every single day. So, to avoid being outweighed by several other startups in your industry, you need to create a concrete social base. This doesn’t mean you should get your brand on every single, existing social media platform on the web. As a 21st century entrepreneur, all you need do is to identify a few places your ideal customers spend the most of their time.

Are you in the food & drinks, fashion & beauty, or personal development space? Then you should spend more time on places like Pinterest, Instagram and Google Plus. And if you are in the B2B industry, then you should focus on social media platforms like LinkedIn, Twitter and Facebook. Research by CMI show that 66% of B2C marketers agree that social media is an effective platform for content marketing. So, social media isn’t just a tool that could help keep you on the radar of potential customers. When used the right way, it could also trigger a spike in your level of engagement and sales—thus, resulting in more revenue for your startup.

“People don’t buy from a website, they buy from people. Let them see who you are.” – Mark Schaefer

4. Go the extra mile

In some cases, what’s needed on your part to attract the attention of potential customers is a “mouth-watering” deal—one your competitors can’t dare to contest! This can come in several forms. If you run an e-commerce store, for example, you could offer free shipping services to customers who opt-in for certain high-priced products. If you offer freelance services, say graphic designing, you could deliver graphic designs in various variants without demanding extra fees.

Whatever approach to which you present your “insane” deal, just make sure it’s juicy enough to entice potential customers, compel them to make a purchase, and then propel them to speak well of your brand to their friends—who have the tendency of becoming customers too.

Growing a business is never a day’s job but, unlike startup founders of past centuries, the 21st-century entrepreneurs aren’t “towel throwers.” The truth is, attracting one’s first (or next) group of qualified customers is no small task. By following the steps outlined above, your startup will, in no long time, boast of a large, solid list of loyal customers.

Which of the steps highlighted above do you intend to take first? Share it with us below!

Advertisement
6 Comments

6 Comments

  1. Thomas Hutchinson

    Sep 28, 2018 at 3:20 pm

    Wow, this article is great! Can’t agree more, point four is a big one. Also try to go the extra mile!

  2. Karsten Albrektsen

    Sep 17, 2018 at 12:00 am

    Very useful love it!

  3. Kalpana

    Sep 3, 2018 at 9:29 pm

    Thanks for sharing..this valuable post. Very helpful for successful marketing.

  4. Vishal

    Aug 29, 2018 at 4:23 pm

    Very helpful guide. Great post.

  5. Gloria

    Aug 29, 2018 at 3:04 pm

    Useful tips for marketing professionals. Thanks!

  6. Nathan Sharpe

    Aug 23, 2018 at 3:50 am

    Brilliant blog for marketing professional on how to attract customers. Starting a blog and making your business visible is a great marketing strategy for any business. Thank you for sharing!

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

5 Basketball Lessons That Taught Me How To Close Consistent Sales

Published

on

Image Credit: Unsplash

If you’d like to learn how to close consistent sales in your business so you can make money and be successful, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


Heart pounding. Skin prickling. Unsure of what the outcome will be. Reminding myself to focus and breathe. Sales and competitive basketball have more in common than you’d think. The same tenacity, drive, and commitment that were required for success in my athletic career were the same things I needed to become successful in sales.  (more…)

Continue Reading

Entrepreneurs

6 Simple but Important Ways for Entrepreneurs to Avoid Burnout

Published

on

Image Credit: Unsplash

If you’d like to learn how to avoid burning out so you can have a long and successful career, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


Burnout affects professionals in every industry, but it can be particularly problematic being an entrepreneur because when it’s their own business, it can be on their mind all day, every day. It is more than just a sense of being tired. It is the state of being overwhelmed emotionally, mentally and physically, to the point that you need a break in order to keep functioning.  (more…)

Continue Reading

Entrepreneurs

My Company Went Vegan to Change Our Workplace and the World

Published

on

Image Credit: Unsplash

At my company, a team lunch involves veggie burgers, coconut curry with tofu, and flavorful vegan falafel. When new employees on-board, we host our welcome lunches at plant-based taquerias and delis. At our off-site gatherings, you might spot employees socializing alongside our pet dogs, cats, or our office chicken, Chickpea.  (more…)

Continue Reading

Entrepreneurs

How I Helped Businesses Overcome COVID-19 Difficulties Using Facebook Ads And Online Marketing

Published

on

Image Credit: Unsplash

If you’d like to learn how to maximize your time during the current pandemic so you can improve your productivity, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


By now, it should be clear that COVID-19 has affected businesses worldwide. The global economy has been affected and small to medium sized businesses are really suffering. Beauty salons, retail shops, gyms, and fitness centers are closing down. Business owners are struggling with cash flow issues and have no idea what to do next as most of their walk-in customers stay home. Customers are not allowed to go out due to quarantine in respective countries and some businesses are forced to shut down due to preventive measures set by the government. (more…)

Continue Reading

Trending