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3 Strategies for Entrepreneurs to Stand Out Before, During and After Networking

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Oftentimes, entrepreneurs spend a good amount of time networking to create leads and fill knowledge gaps. Networking events and conventions offer a high level of excitement and engagement, but how do you keep the momentum going and stay in front of potential leads without spamming? How do you actually have people follow up with you directly?

Below, I have listed 3 strategies to help you stand out before, during and after networking:

1. Be consistent with your brand on social media, or don’t be on it.

Most people have an online presence, and you’d be hard pressed to find someone without a social media account. Especially those with a product or service to sell. Even if the pictures posted to your social media account are only pictures of you and your dog, those images communicate a brand, and that’s what followers come to expect when they interact with your page.

If you connect with someone at an event, and they visit your social media profile, is your most recent post reflective of who you are? Is it a pillar in your brand? Another aspect to consider is that everyone has their go-to platform, therefore, it is important to be active on multiple social media platforms. That being said, if you are not active on a particular platform, your business and networking prospects can be harmed.

You may want to consider doing away with the social media platform you’re not active on. If you live on Instagram, don’t be on another social media platform that you are not going to put effort into, or consider outsourcing it. The key here is post networking, you want people to see you regularly, and consistently with the same message.

2. Publishing your own book is the modern-day business card.

With today’s technology, many entrepreneurs debate on the need for a business card, and in a networking event, you can apply a variety of techniques both with and without one. That being said, when someone asks the proverbial networking question “What is it that you do?”, handing them an autographed book that tells your story and about your area of expertise is hard to forget.

It gives credibility in your field and positions you as an authority. It’s easier than ever to self-publish your knowledge, and being a published author opens doors. It allows others to know and learn more about you, not unlike the podcast and your online presence, but it also helps take your personal brand and business to the next level. With a book, you also become an expert in your industry, and it paves the way if you have the desire to speak at conferences and/or events adding another level to your networking.

3. Having a course or mastermind will allow you to stand out from the crowd.

With the first two mentioned above in place, people want to connect with you before, after and during a networking event. So how do we keep teaching and networking with them? The book you authored can be turned into an online course. Each chapter offers the chance to go deeper into the material, and therefore go deeper into the brand and business.

It serves as a companion piece for those who read your book, and with the completion of the course or mastermind group, they have the necessary tools to accomplish the goals outlined in your book. Your mastermind can be delivered in several ways. You can do a weekly call with a group and almost run it like a book club.

The other option is through a Facebook group where you do a weekly live explaining the topics in each chapter, and answer questions in the comments. The final option for the busy entrepreneur is to create a prerecorded webinar or online course that can be accessed 24/7 by current and potential clients.

Networking is the key to success for any entrepreneur, but the money is in the follow up. These three simple things give you credibility, allow you to connect with more leads in one session and create a consistent and clear personal branding message for you online. Remember, your network is your net worth.

Mike Ficara is a business development consultant and the host of The Start Down Podcast. He has had the opportunity to work in a variety of industries over his career including Classroom Teacher, Technology Specialist, Director of Curriculum, and in Business Development. This vast experience provided the insight into how people learn, leadership and most importantly what motivates people to succeed. Given this knowledge and experience, today Mike spends his time coaching and consulting where he has the privilege of working with many successful business leaders as well as entrepreneurs. To learn more about Mike and his mission visitwww.MikeFicara.com.

Entrepreneurs

3 Things That Keep You From Creating an Exceptional Brand and How to Overcome Them

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Competition is tight and you’re not sure where to start. It feels like you’ll never be able to charge more for your products and services. If winning the hearts of your customers is your most painful challenge, then it’s time to focus on your branding. So what are the common pitfalls when it comes to building a memorable brand? (more…)

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Entrepreneurs

6 Reasons Why Content Marketing Should Be at the Core of Your Brand

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So you’re building a brand! Congratulations! You’ve got your website up and running, social media profiles all set up and now it’s time for those sales to start rolling in! Right? Um..not quite! (sorry!) If you’re an Entrepreneur and building your own brand, there is one crucial piece of your sales and marketing strategy that you simply can’t ignore – Content. (more…)

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Entrepreneurs

It’s Not About Breaking the Board: What Entrepreneurs Can Learn From Martial Arts

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We’ve all seen the videos…a person wearing a white uniform and a black belt stares down their opponent; a stack of boards six inches high. They take a breath in, and — wham! — their bare hand whips down and breaks the stack cleanly in half. The broken boards tumble to the ground, and the breaker walks away triumphant. (more…)

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Entrepreneurs

4 Lessons You Can Learn From the Founder of Walmart, Sam Walton

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One day in the early 1960s, 44-year old Sam Walton founded his first department store in Bentonville, Arkansas a few years after being forced to let go of his first successful store for contract problems. Since this day, July 2nd, 1962, Walmart has grown to be the most successful retailer in the world (now is second to Amazon) with over ten thousand stores and more than $200 billion in market value. All that because of one dedicated and hard-working man who lived by his principles and gave many ambitious people, including me, the inspiration to do and grow more. (more…)

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