Entrepreneurs
3 Strategies for Entrepreneurs to Stand Out Before, During and After Networking
Oftentimes, entrepreneurs spend a good amount of time networking to create leads and fill knowledge gaps. Networking events and conventions offer a high level of excitement and engagement, but how do you keep the momentum going and stay in front of potential leads without spamming? How do you actually have people follow up with you directly?
Below, I have listed 3 strategies to help you stand out before, during and after networking:
1. Be consistent with your brand on social media, or don’t be on it.
Most people have an online presence, and you’d be hard pressed to find someone without a social media account. Especially those with a product or service to sell. Even if the pictures posted to your social media account are only pictures of you and your dog, those images communicate a brand, and that’s what followers come to expect when they interact with your page.
If you connect with someone at an event, and they visit your social media profile, is your most recent post reflective of who you are? Is it a pillar in your brand? Another aspect to consider is that everyone has their go-to platform, therefore, it is important to be active on multiple social media platforms. That being said, if you are not active on a particular platform, your business and networking prospects can be harmed.
You may want to consider doing away with the social media platform you’re not active on. If you live on Instagram, don’t be on another social media platform that you are not going to put effort into, or consider outsourcing it. The key here is post networking, you want people to see you regularly, and consistently with the same message.
2. Publishing your own book is the modern-day business card.
With today’s technology, many entrepreneurs debate on the need for a business card, and in a networking event, you can apply a variety of techniques both with and without one. That being said, when someone asks the proverbial networking question “What is it that you do?”, handing them an autographed book that tells your story and about your area of expertise is hard to forget.
It gives credibility in your field and positions you as an authority. It’s easier than ever to self-publish your knowledge, and being a published author opens doors. It allows others to know and learn more about you, not unlike the podcast and your online presence, but it also helps take your personal brand and business to the next level. With a book, you also become an expert in your industry, and it paves the way if you have the desire to speak at conferences and/or events adding another level to your networking.
3. Having a course or mastermind will allow you to stand out from the crowd.
With the first two mentioned above in place, people want to connect with you before, after and during a networking event. So how do we keep teaching and networking with them? The book you authored can be turned into an online course. Each chapter offers the chance to go deeper into the material, and therefore go deeper into the brand and business.
It serves as a companion piece for those who read your book, and with the completion of the course or mastermind group, they have the necessary tools to accomplish the goals outlined in your book. Your mastermind can be delivered in several ways. You can do a weekly call with a group and almost run it like a book club.
The other option is through a Facebook group where you do a weekly live explaining the topics in each chapter, and answer questions in the comments. The final option for the busy entrepreneur is to create a prerecorded webinar or online course that can be accessed 24/7 by current and potential clients.
Networking is the key to success for any entrepreneur, but the money is in the follow up. These three simple things give you credibility, allow you to connect with more leads in one session and create a consistent and clear personal branding message for you online. Remember, your network is your net worth.
Entrepreneurs
10 Ways Ecommerce Store Owners Can Increase Profits Quickly
By implementing these practices, you can optimize your ecommerce store for increased sales
Your ecommerce business may have considerable objectives, but what is the primary goal of your e-commerce business? It’s to generate revenue or increase profit, right? But how can you do that? (more…)
Entrepreneurs
The Secret Strategy to Scaling a Business to 7 Figures Without Burning Out
The most underestimated strategy to scale your business is enhancing the flow of information
Prior to my entrepreneurial journey, I harbored the belief that the majority of businesspeople were fundamentally dishonest. This notion was even reinforced by my friends who warned me against starting a business, arguing that it would turn me “deceptive and ethically dubious.” (more…)
Entrepreneurs
Smart Strategies to Successfully Market Your Mobile App
Knowing how to market your app to your target audience is a simple question but the answer isn’t that simple.
Ready to market your app? Where do you start? (more…)
Entrepreneurs
Elevate Your Ecommerce Game: BigCommerce vs. WooCommerce
BigCommerce and WooCommerce are both reliable platforms for building an online store and selling products
BigCommerce and WooCommerce are both reliable platforms for building an online store and selling products. If you’re already using WordPress, WooCommerce is a very suitable option, while BigCommerce makes an all-in-one platform available. (more…)
-
Success Advice4 weeks ago
Mindful Productivity: How Top Achievers Combine Focus and Balance
-
Success Advice3 weeks ago
Here’s Why Your Digital Marketing Efforts Fail and What to Do About It
-
Success Advice4 weeks ago
Why Diversifying Your Portfolio Can Make You More Money and How to Do It
-
Success Advice4 weeks ago
8 Quick Strategies to Boost Your Email Survey Response Rates
-
Life3 weeks ago
The Happiness Model That’ll Change Any Entrepreneurs Life
-
Success Advice3 weeks ago
Simple Secrets to Building a Profit Pumping Freelance Business
-
Entrepreneurs3 weeks ago
Why Your Business Can’t Afford to Ignore Mapping Software
-
Entrepreneurs2 weeks ago
5 Levels of Brand Visibility and How to Go to the Next Level in 2024
1 Comment