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3 Strategies for Entrepreneurs to Stand Out Before, During and After Networking

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networking for entrepreneurs
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Oftentimes, entrepreneurs spend a good amount of time networking to create leads and fill knowledge gaps. Networking events and conventions offer a high level of excitement and engagement, but how do you keep the momentum going and stay in front of potential leads without spamming? How do you actually have people follow up with you directly?

Below, I have listed 3 strategies to help you stand out before, during and after networking:

1. Be consistent with your brand on social media, or don’t be on it.

Most people have an online presence, and you’d be hard pressed to find someone without a social media account. Especially those with a product or service to sell. Even if the pictures posted to your social media account are only pictures of you and your dog, those images communicate a brand, and that’s what followers come to expect when they interact with your page.

If you connect with someone at an event, and they visit your social media profile, is your most recent post reflective of who you are? Is it a pillar in your brand? Another aspect to consider is that everyone has their go-to platform, therefore, it is important to be active on multiple social media platforms. That being said, if you are not active on a particular platform, your business and networking prospects can be harmed.

You may want to consider doing away with the social media platform you’re not active on. If you live on Instagram, don’t be on another social media platform that you are not going to put effort into, or consider outsourcing it. The key here is post networking, you want people to see you regularly, and consistently with the same message.

2. Publishing your own book is the modern-day business card.

With today’s technology, many entrepreneurs debate on the need for a business card, and in a networking event, you can apply a variety of techniques both with and without one. That being said, when someone asks the proverbial networking question “What is it that you do?”, handing them an autographed book that tells your story and about your area of expertise is hard to forget.

It gives credibility in your field and positions you as an authority. It’s easier than ever to self-publish your knowledge, and being a published author opens doors. It allows others to know and learn more about you, not unlike the podcast and your online presence, but it also helps take your personal brand and business to the next level. With a book, you also become an expert in your industry, and it paves the way if you have the desire to speak at conferences and/or events adding another level to your networking.

3. Having a course or mastermind will allow you to stand out from the crowd.

With the first two mentioned above in place, people want to connect with you before, after and during a networking event. So how do we keep teaching and networking with them? The book you authored can be turned into an online course. Each chapter offers the chance to go deeper into the material, and therefore go deeper into the brand and business.

It serves as a companion piece for those who read your book, and with the completion of the course or mastermind group, they have the necessary tools to accomplish the goals outlined in your book. Your mastermind can be delivered in several ways. You can do a weekly call with a group and almost run it like a book club.

The other option is through a Facebook group where you do a weekly live explaining the topics in each chapter, and answer questions in the comments. The final option for the busy entrepreneur is to create a prerecorded webinar or online course that can be accessed 24/7 by current and potential clients.

Networking is the key to success for any entrepreneur, but the money is in the follow up. These three simple things give you credibility, allow you to connect with more leads in one session and create a consistent and clear personal branding message for you online. Remember, your network is your net worth.

Mike Ficara is a business development consultant and the host of The Start Down Podcast. He has had the opportunity to work in a variety of industries over his career including Classroom Teacher, Technology Specialist, Director of Curriculum, and in Business Development. This vast experience provided the insight into how people learn, leadership and most importantly what motivates people to succeed. Given this knowledge and experience, today Mike spends his time coaching and consulting where he has the privilege of working with many successful business leaders as well as entrepreneurs. To learn more about Mike and his mission visit www.MikeFicara.com

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

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