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10 Tips From Marc Ecko For Real-World Social Networking

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marc ecko

Not digital, but real-world social networking. If your goal is to grow your personal brand into a public persona, the subtle, mysterious stranger approach is most often not going to cut it. There are only so many people that can pull off the J. D. Salinger route of becoming famous for not being seen. The easier (though more painful) route is to hire a publicist—more explicitly, hire yourself—and will yourself to want to impress the red-carpeted world of celebrities, CEOs, and Twitter famous.

I can’t hold your hand at the events, but here are ten tips for surviving them:

The following 10 tips are an excerpt from Unlabel: Selling You Without Selling Out. Order your copy today!

 

Analog Social Networking 101

 

1. Value Quality over Quantity

Your publicist will give you a social calendar that’s jammed with events, insisting that you “need to be” at all of them. This is false. Separate the “need to attends” from the “nice to attends,” and this will serve you better in the long run. Chasing the second tier of events will exhaust you and overexpose you, and you’ll burn out faster than yesterday’s news.

 

2. Don’t Overtly Parrot

Most of the management books tell you to parrot the person you’re trying to impress, suggesting that you nod when she nods, touch your left nostril when she touches her left nostril, and then if she says, “I love Lady Gaga!” you say, “Oh my God, I love Lady Gaga too!!!!” The world does not need more parroting, and it’s okay to not love Lady Gaga.

 

3. Use Mints

If, at any point in the day, your mouth has been open and if you’ve consumed food, chances are that your breath stinks. Do yourself a favor and freshen up your face.

 

4. Don’t Name-Drop

It’s transparent and obnoxious. When I met George Lucas, even though at heart I was a starstruck fan boy, I would never say, “I saw Harrison Ford last week!” or “I just played golf with Steven Spielberg!” Lame. If you do want to slip in a name, it’s better to use a name that’s more mundane, more grounded, like the celebrity’s lawyer or dentist that you might happen to know.

 

5. Never Ask for a Card

You can (and should) give out your business card, but never ask for one in return. If people want to give you a card, they’ll give you their god-damn card.

 

6. Respect the Handler

The notable might have a handler (assistant, publicist, manager, associate) standing with him or her at the party. When you meet the notable, also introduce yourself to the sidekick, and when you give the notable a card, give the sidekick a card too. Treat handlers with respect. Not only is this the right thing to do, but this could be the hand of the king—and they’ll later whisper into the king’s ear.

 

7. Drink Water

This is work, it’s not a party.

 

8. Don’t Try to Speak to Everyone

When Barry Sanders scored a touchdown, he would casually toss the football back to the ref, shrugging, and living by the credo “Act like you’ve been there before.” Just chill out. Don’t try to meet every celebrity and shake every hand. If you are conducting and managing your personal brand well, part of your brand will be to spend more time in this mildly toxic environment. You’ll be at these events again in the future, so let things happen more organically.

 

9. It’s Not About Being a “Closer”

Lower your expectations about imagining that you may magically seal any deals. These events aren’t the right forum for giving someone the hard sell, for overt pitching, or to become someone’s best friend.

 

10. Know That They’re Working Too

Even famous people don’t like getting dressed up and making a fuss about how they look. Even if they have a giant dick or won the Most Beautiful Woman in the World award, the chances are that they still had anxiety about getting dressed up and going to this event. It’s work for them too. Take comfort in this.

 

Marc Ecko Picture Quote

Marc Ecko is the founder of Ecko Unlimited, a brand that extends to 5,000 stores in eighty countries. He is also the owner of Complex Media, a network of fifty websites featuring content on music, style, sports, and pop culture. Ecko’s first book Unlabel: Selling You Without Selling Out, available October 1st, is a visual blueprint that will teach you how to grow both creatively and commercially by testing your personal brand against the principles of Marc’s Authenticity Formula. 

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20 Ways You Can Become a Powerful Communicator

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Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.
 

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.

 

2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.

 

3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.

 

4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.

 

5. Show empathy: Show that you understand and care about the other person’s feelings.

 

6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.

 

7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.

 

8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.

 

9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.

 

10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.

 

11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.

 

12. Cut the fluff: Avoid being long-winded and get straight to the point.

 

13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.

 

14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.

 

15. Take responsibility: Take responsibility for your own actions and feelings.

 

16. Ask questions: Ask questions to clarify any confusion or misunderstandings.

 

17. Avoid interrupting: Allow the other person to finish speaking without interruption.

 

18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.

 

19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.

 

20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.

 

By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at AweBliss.com so you can master your life with more success.

 
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