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10 Tips From Marc Ecko For Real-World Social Networking

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Not digital, but real-world social networking. If your goal is to grow your personal brand into a public persona, the subtle, mysterious stranger approach is most often not going to cut it. There are only so many people that can pull off the J. D. Salinger route of becoming famous for not being seen. The easier (though more painful) route is to hire a publicist—more explicitly, hire yourself—and will yourself to want to impress the red-carpeted world of celebrities, CEOs, and Twitter famous.

I can’t hold your hand at the events, but here are ten tips for surviving them:

The following 10 tips are an excerpt from Unlabel: Selling You Without Selling Out. Order your copy today!

 

Analog Social Networking 101

 

1. Value Quality over Quantity

Your publicist will give you a social calendar that’s jammed with events, insisting that you “need to be” at all of them. This is false. Separate the “need to attends” from the “nice to attends,” and this will serve you better in the long run. Chasing the second tier of events will exhaust you and overexpose you, and you’ll burn out faster than yesterday’s news.

 

2. Don’t Overtly Parrot

Most of the management books tell you to parrot the person you’re trying to impress, suggesting that you nod when she nods, touch your left nostril when she touches her left nostril, and then if she says, “I love Lady Gaga!” you say, “Oh my God, I love Lady Gaga too!!!!” The world does not need more parroting, and it’s okay to not love Lady Gaga.

 

3. Use Mints

If, at any point in the day, your mouth has been open and if you’ve consumed food, chances are that your breath stinks. Do yourself a favor and freshen up your face.

 

4. Don’t Name-Drop

It’s transparent and obnoxious. When I met George Lucas, even though at heart I was a starstruck fan boy, I would never say, “I saw Harrison Ford last week!” or “I just played golf with Steven Spielberg!” Lame. If you do want to slip in a name, it’s better to use a name that’s more mundane, more grounded, like the celebrity’s lawyer or dentist that you might happen to know.

 

5. Never Ask for a Card

You can (and should) give out your business card, but never ask for one in return. If people want to give you a card, they’ll give you their god-damn card.

 

6. Respect the Handler

The notable might have a handler (assistant, publicist, manager, associate) standing with him or her at the party. When you meet the notable, also introduce yourself to the sidekick, and when you give the notable a card, give the sidekick a card too. Treat handlers with respect. Not only is this the right thing to do, but this could be the hand of the king—and they’ll later whisper into the king’s ear.

 

7. Drink Water

This is work, it’s not a party.

 

8. Don’t Try to Speak to Everyone

When Barry Sanders scored a touchdown, he would casually toss the football back to the ref, shrugging, and living by the credo “Act like you’ve been there before.” Just chill out. Don’t try to meet every celebrity and shake every hand. If you are conducting and managing your personal brand well, part of your brand will be to spend more time in this mildly toxic environment. You’ll be at these events again in the future, so let things happen more organically.

 

9. It’s Not About Being a “Closer”

Lower your expectations about imagining that you may magically seal any deals. These events aren’t the right forum for giving someone the hard sell, for overt pitching, or to become someone’s best friend.

 

10. Know That They’re Working Too

Even famous people don’t like getting dressed up and making a fuss about how they look. Even if they have a giant dick or won the Most Beautiful Woman in the World award, the chances are that they still had anxiety about getting dressed up and going to this event. It’s work for them too. Take comfort in this.

 

Marc Ecko Picture Quote

Marc Ecko is the founder of Ecko Unlimited, a brand that extends to 5,000 stores in eighty countries. He is also the owner of Complex Media, a network of fifty websites featuring content on music, style, sports, and pop culture. Ecko’s first book Unlabel: Selling You Without Selling Out, available October 1st, is a visual blueprint that will teach you how to grow both creatively and commercially by testing your personal brand against the principles of Marc’s Authenticity Formula. 

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6 Comments

6 Comments

  1. marie-anne lutchmaya

    Apr 30, 2016 at 7:39 am

    All your comments are so grounded and overflowing with commonsense – however, number 7 is the best because it shoots you into hard reality which then presumably launches you into a successful orbit. Nobody would respect a tottering swaying individual who can’t respect his alcohol limit – sometimes, even one glass can spell disaster for certain people. Thank you Marc for your precious insight into how the real world thinks and eventually reacts.

  2. Rachel

    Oct 4, 2013 at 9:59 am

    I agree with point #5 . Sure, we need to look for card than never, but that is about the timing, place, and person. When people wish to connect with you, they will ask for your business card. Then, we’ll exchange for each. So, this must a great chance. Even, you’re not bring your card too, they will ask for your contacting number. And the business is dealing well & successful. I mean ‘sense’ is very important with whom you’re gonna be a business partner.

  3. KenCook

    Oct 2, 2013 at 4:49 pm

    With you on every point except #5. There is a time and a place to ask for a card and “never” excludes that time. If I truly want to connect with the person then I ask for a card, or I ask for the best way to connect with them which queues them to hand me a card. I do this, however, only after establishing a mutual need or desire for continued engagement. On the flip I am never offended when someone asks for a card; cards are cheap, spurned contacts are expensive.

    Your #1 and #9 are crucial. Great primer for the rookie and re-hash for the pro. We, too often, forget to revisit the basics.

  4. LaTra Chivon

    Oct 2, 2013 at 2:47 pm

    I really liked his quote at the end! I’ve too fallen to that level of relying on others, and have recently realized that I have to be the face of my own brand and take things head on.

    Interested in his book now.

  5. kennboy1

    Oct 2, 2013 at 8:25 am

    Good stuff. Marc Ecko has an amazing story and rise, and he is very intact with Urban culture and lifestyle.

  6. Ronald

    Oct 1, 2013 at 4:07 pm

    Well timed! I was actually heading to a “networking” event later tonight.

    Thanks!

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Success Advice

How to Overcome Stage Fright in 5 Simple Steps

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Fear of public speaking, also known as glossophobia (which literally means fear of the tongue) is the apprehension that one experiences when speaking in public. It’s reported that 1 in every 4 individuals reports some sort of anxiety when presenting ideas in front of an audience. Regardless of one’s personal or professional background, being able to communicate ideas confidently and eloquently is of utmost importance. So, how can you overcome stage fright?

Here are 5 simple steps to help you overcome the fear of speaking publicly or in a group:

1. Success Visualization

A great deal of the fear we experience stems from the negative self-talk that goes on in our minds. Thoughts such as “I don’t think I can do it; I’m going to forget my notes; what makes me think people want to listen to me?” The first step in trying to counter the negative self-talk is through what I call Success Visualization. It’s a well-known scientifically-proven fact that the best way to counter negative mental chatters is with positivity.

Find a quiet place where you can be undisturbed for at least 15 minutes, create a mental image of the speech being a complete success. See the audience cheering and learning. See the equipment working properly. See yourself sharing your ideas with confidence. After all, no one goes to a speech to see a speaker embarrass themselves. Visualize what you want (success), not what you dread.

2. Purposeful Practice

How many times have you heard this well-intentioned advice: “Practice makes perfect”? You might wonder, “I’ve practiced over and over again, why am I not improving?” We’ve been told to practice, but no one ever told us how. In his bestselling book Peak, Anders Ericsson introduces the concept of purposeful practice that he defines as a focused process toward a well-defined and specific goal.

What we’re all engaged in is called naive practice, which is repeating a particular task and expecting to get better. That kind of practice as it relates to public speaking is highly ineffective. There is a myriad of skills that need to be mastered in order to become an effective public speaker. As such, purposeful practice is the right way to go since it allows you to focus on one skill at a time with timely feedback on what is and what isn’t working. Always practice with a goal in mind!

3. Energy Reversal

Science claims that we experience the same physiological changes whether excited or stressed. Our adrenal glands release epinephrine, norepinephrine, and cortisol which are the flight or fight chemicals. From a physiological perspective, being ready to fight, or afraid, ready to run away, are two sides of the same coin. Henceforth, we can channel that same energy resulting from stage fright to psyche ourselves up for the speech.

Positive affirmations such as “I am excited! I rock”, can help trick your subconscious mind into believing that you’re excited. Our subconscious mind is impersonal. It doesn’t discriminate or rationalize, it accepts as true and brings to us whatever we suggest. Positive powerful autosuggestions sink deep into our subconscious mind, and manifest themselves in the way you feel, think, and act. Never tell yourself not to be afraid! Well, I mean always tell yourself you are excited and ready to rock.

4. Action

No great results are to be obtained without consistent and persistent actions. Many of us attend speeches, workshops, and seminars expecting to get the desired outcomes right away. It doesn’t work that way, it never did, and it never will. The three previous steps mean nothing if you don’t have a structure that you can use to help reach your goal.

Knowledge alone won’t bring any result. Knowledge coupled with deliberate, systematic actions, will. What are you going to do? Are you going to join a local Toastmasters Club? How many times a week are you willing to practice? Do you have a support group? You reading this article is vibrant proof that you’ve had enough of stage fright. So, why not grab a pen and paper, and write your next action?

5. Know your purpose, audience, and materials

Three things must be absolutely clear in your mind before giving a speech: Your purpose, the audience, and your materials. First, on a blank sheet of paper, at the very top; make sure you have this question answered: Why am I doing this? Or in the form of a similar statement: By the end of my speech, the audience will have learned. Without a purpose to give you direction and bring value to your audience, you don’t have a speech.

Next, Who am I talking to? Before getting on stage, basic information about the audience’s age group, cultural background, and level of knowledge is essential. Those insights empower you to appropriately frame your message, so you can engage the audience and get your message across more effectively. Speaking isn’t about you, it’s all about the audience.

Finally, make sure you’ve mastered your materials. Specifically, the introduction, main ideas, and the conclusion. Part of why we are afraid results from doubts of not being fully prepared. Never get in front of an audience without having fully mastered your materials. Complete mastery of your materials will boost your self-confidence which will, in turn, reduce your public speaking apprehension.

I hope these techniques serve you well as they have me and the many others who’ve attended my workshops. Your willingness to try, fail, and improve is what makes magic happens. As you may have realized by now, all you have to do to transform your fear from a foe to a friend is to S-P-E-A-K despite your fears.

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Success Advice

3 Steps to Overcome Your Brain Biases and Become a Better Leader

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If I asked you what time it was, you would likely look at your watch or a clock and read the time out to me. And if I were to ask you where you were, you would likely tell me the exact place, city, or state. If I were to then ask you who you were, you would likely identify yourself by your name, demographics, and perhaps a work description. On the surface, answering these questions correctly would indicate that you were not delirious. But are these answers technically correct?

Biological research indicates that superficial orientation to time, place, or person is actually far from accurate. Rather, leaders might benefit from tending toward a non-dual awareness of the world, or at least offer themselves the opportunity to see the world this way. For time, place, and person, the biological realities differ from what we might initially think.

1. Don’t let the past dictate the future

We are not ever-present in the moment, nor should we be. In the human brain, the past, present, and future are all represented at the same time. Although we consciously organize our experiences using this segmentation of time, each of these networks can intrude upon the other. In fact, what you remember can influence what you can imagine for yourself in the future as well.

As a leader, ensure that you frequently examine your memory for positive reminders and biases, take advantage of your presence circuits by incorporating mindfulness practices into your day, and use your “possibility” circuits to imagine or simulate future scenarios. In fact, in the brain, imagination is a lot like reality.

Using all three components at all times will help you to become aware of biases and could also help you escape traps or an impasse. For instance, when a possible solution for product development is vague, thinking in terms of what you want and then reverse-engineering this process to make what you imagine could be helpful.

Walt Disney saw great success after building Disneyland in Anaheim, California, but outside interests began crowding his theme park. When he decided to build another park in Florida, Disney didn’t let the experience of California dissuade him. He expanded his vision to something greater — a city of tomorrow. He created fake companies to secretly purchase acres upon acres of land near where Interstate 4 intersected with the Florida turnpike so his company could develop the area around the theme park.

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” – Walt Disney

2. Think beyond your reach

We are not where we think we are. The notion of “place” has become increasingly irrelevant in a globalized world. With the increasing interconnectedness of societies, cultures, and economies, leaders need to be careful not to think of themselves too locally. When leaders are global in their thinking, they are likely to elicit more widespread cooperation from international markets.

Ask yourself, “What communities beyond my local community do I want to impact?” and “What communities am I impacting?” When you take this approach, it can help your advertising strategies, for example, become more congruous with specific or global markets. Also, leaders who think globally will be more aware of competition from afar and opportunities for collaboration, too.

Jack Ma can be credited with being a global thinker for founding Alibaba, allowing Chinese consumers to access domestic and international markets that they could not previously access. By moving into e-commerce, online banking, and cloud computing, Alibaba has expanded into India and Southeast Asia. Alibaba’s Electronic World Trade Platform has even enabled farmers in Rwanda to sell coffee in China. This is a perfect example of thinking beyond your reach.

3. Connect the body and mind

We are not what we think we are. We are made up of 50% human and 50% bacterial cells. And water comprises 60% of our body weight. So we are basically bags of water and bacteria — with a dash of human cells thrown in for good measure.

Also, though we might think of ourselves as being separate from other people and things, many people or things you encounter in your life are stored in your brain’s memory centers. Our brain tissue contains images, voices, and other attributes of people and things, too. We are not actually as separate as we think.

Take care of your bacteria, and they will take care of you. Having the right balance of bacteria is of paramount importance to effective functioning because the wrong balance can make you depressed or anxious. Taking a probiotic can help restore this balance. Understanding that you are part human, part bacteria can change the way you take care of your moods by essentially reminding you to take care of your gut.

Mindy Grossman, the CEO of WW International — formerly Weight Watchers — is a good example of someone who understands the mind-body connection. Grossman has led the company’s focus from strictly weight loss to wellness through healthy habits. Part of the transformation includes a partnership with meditation app Headspace to help members maintain a positive mindset.

“It is health that is real wealth and not pieces of gold and silver.” – Mahatma Gandhi

When you engage in non-dual awareness by recognizing that your brain fuses and connects time, places, and people, your leadership capacities might also be enhanced. As Warren Bennis, founding chairman of the Leadership Institute at the University of Southern California, suggests, “Becoming a leader is synonymous with becoming yourself.” And your “self” is more intriguing and mysterious than you might first imagine.

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3 Ways to Optimize Your Life for Success

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Welcome to the 21st Century! The era of the Internet and computers, lack of focus and superficiality. I know it sounds scary, maybe a little more exaggerated, but it’s true. We live in a world of short posts and 3-minute videos. We barely engage in deep learning, deep thinking, and deep focus to produce iPhone-level products or services. So, the majority of us are actually a failure, thousands of miles away from achieving our life goals and business visions. How do we turn things around? We need to optimize our lives.

Here are 3 tried and tested tips that will help optimize your life for success:

1. Upgrade your sleep

When I started my freelance writing career—about seven years ago—I was passionate and excited at the beginning. I’d fill my To-Do list with 6-10 items, worked until 12 am, set my alarm to go off at 3 am, and had my running shoes close to my bed before I went to sleep. However, I barely accomplished anything. I usually became weak and bored before noon.

I noticed that I was putting a huge strain on myself. I was sleep deprived, which is the primary reason why I didn’t have the energy and the drive to accomplish my tasks. Many studies have shown that sleep-deprivation affects productivity.

As soon as I began increasing my sleeping time from 4 hours to 7 hours, my whole life changed. I started producing a lot and earning a lot more than before while also improving my health. With more sleep, I get the emotional energy and willpower I need to read, learn, and optimize my career.

“By helping us keep the world in perspective, sleep gives us a chance to refocus on the essence of who we are. And in that place of connection, it is easier for the fears and concerns of the world to drop away.” – Arianna Huffington

2. Read every day

I get it. You’re in the middle-class struggling to survive. You simply have enough to deal with. Reading? That’s not included on your to-do list. Well, if that’s you, then you’re not alone. The global literacy rates are at an all-time high at 84 percent, which means people don’t read as much anymore.

We already have enough on our plates. In fact, a study by the National Endowment for the Arts has found that the reading culture among American adults has drastically declined. That’s a big issue in our world.

Nothing can prevent you from reading, not even your plate that’s chock-full of other life’s priorities. If you want to produce more and impact the world around you, you’ve got to read more and learn more.

Take a look at the visionaries and business titans in our world. All of them are avid readers and avid learners. Bill Gates is a bibliophile and Phil Knight, the founder of Nike, reveres books. In fact, Knight customized his library to the extent that, before you enter into his library, you have to take off your shoes and bow.

So, what would you do next? Take Roald Dahl’s advice, captured in this beautiful line of the poem: “So please, oh please, we beg, we pray / go throw your TV set away / and in its place, you can install / a lovely bookshelf on the wall.”

3. Use Pomodoro to time yourself

You can’t go far in life if you can’t stay totally focused on a task. If you want to achieve your goals, you have got to stay laser-focused on a single task before jumping on to another. Why? Because goals are not achieved in one session, they’re achieved in a series of tasks, one after the other.

To install the focus habit in your system; therefore, you need to use a time-management kind of “system” that will keep you firm and attentive on a specific project. Pomodoro is that time-management tool that will help you stay focused.

It’s an excellent app that lets you set a timer for a particular task. You can set it for 30, 60, or 90 minutes and stop working when it goes off. I use it all the time, and I can’t imagine my work life without it.

“I know when I stay focused, good things will undoubtedly happen.” – Marc Trestman

Optimizing your life for more power, passion, and productivity is not about working hard late at night or running multiple projects at a time. It’s about maintaining your health and recharging your energy (having a deep, quality sleep), updating your knowledge (by reading every day), and staying focused on a project—until you accomplished it (by using Pomodoro technique to boost your concentration).

Of course, developing these sets of habits is not easy. You’ll fail and get frustrated, but as the productivity guru Robin Sharma beautifully puts it, “all changes are hard at first, messy at the middle, and beautiful at the end.”

Which one of these three ways to optimize your life resonated most with you and why? Share your thoughts below!

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If You Want Your Business to Grow, You Need to Increase Your Capacity in the Following 4 Areas

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Every entrepreneur must come face to face with the reality that there is only a limited amount of time, money, and people that you can use within your current position. The question is how do we increase or maximize the things that we find limiting?

As we walk through our hectic and often over packed ten, twelve, or fourteen hour work days, one of the questions that we should be asking is “What can I do to get more, to do more?” Instead, we just put our heads down and plow through the ever growing mountain of work. We are limited by capacity.

Webster’s dictionary defines capacity as “the maximum amount that something can contain.” As an entrepreneur, we have to be a little more creative than the average person and find ways to increase our capacity.

Below, we’ll identify the four areas where we need more capacity and ways to get more with less:

1. Time

Every human on this planet is granted twenty-four hours a day. That is it. Your capacity is a total of twenty-four hours. Within that amount of time you must manage several different demands. Our goal is to buy back our time, when we can, and operate at peak performance when we are accomplishing our daily task list.

First, without staying in performance shape, you will lose the ability to stay at optimal performance levels. Our bodies are truly a machine with an amazing capacity, but when it is abused by lack of sleep, improper nutrition, and lack of exercise, you are reducing the capacity at which you are able to work and function. The closer you are to peak performance, the more you are able to accomplish in a shorter amount of time.

Second is our mental condition. Here is what my experience has taught me. If I am mentally rested, I can think and make decisions faster because I can reason more quickly in addition to understanding the circumstances and information at an extremely fast pace. 

When your brain is healthy, it becomes easier to absorb and process information at a lightning fast rate. Taking the time to allow your brain to rest will give it the ability to function at peak performance.

Third is our ability to train and delegate. So often, entrepreneurs are control freaks. No one can do it as good, as fast, or with the same passion as they can. While that may be true in most cases, you are only one person with twenty-four hours in a day. 

You’ve got to delegate and accept people’s help. If you add one person that’s willing to give you eight hours of work a day, you have now bought back hours in your day to focus on activities that will generate more income and grow your business. Why wouldn’t you want to add more hours to your day by delegating out the appropriate task to qualified individuals?

“Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.” – Zig Ziglar

2. Money

Money tends to be a sensitive topic. We all have beliefs that were formed through our childhood on the concept of money. With many different views and beliefs on this topic, let’s just focus on the fact that money is a tool that will either help grow the company or a tool that limits a company’s growth.

It is always amazing that the faster a company grows, the greater the challenge of money becomes, and this could potentially cause the company to implode on its own success. How do we then increase the capacity and have more money available to keep the company healthy?

Here are a couple of things to watch out for: 

  • Keep an eye on your budget and get accurate figures. 
  • Look at your Accounts Receivables. If they get too long, they could cause significant cash flow issues. 
  • Find investment opportunities. There are many private investors that are often willing to invest in companies that have true growth with solid foundations. 
  • Look at additional profit generators, products, or services that fit within your current business model. 

Each of these are ways to increase the capacity that money contributes to the growth of your business.

3. Space and Supply

I will never forget exactly where I was standing when I had a manufacture call and tell me they were unable to supply anymore products. They had sold us everything they had, and they weren’t going to have anything available to sell for at least another six months. At that time, we were selling customer printed t-shirts and had tens of thousands of orders that we needed to fulfill within the next thirty days.

Space and Supply are tied closely together. Space is often associated with the production. Do you have a space large enough to meet the demands of the supply? If production can only create 1,000 products a day and buyers need 5,000 a day, there is a conflict. 

A business needs to understand that challenge, and there are only 3 solutions to this problem: The business figures out how to increase production within the current workable hours, adds more workable hours with the equipment and space, or adds more equipment and space to increase production.

Space and supplies are assets that can be used towards the business advantage. Here are a few questions to ask when making decisions based on space and supply. 

  • Evaluate your supply channel. Are they able to maintain a solid supply of your raw product materials to match your growth as a company? 
  • Are there back up supply manufactures that can create a safety net for your raw products? 
  • Evaluate the amount of space you have available along with the time the space is usable. Can you run a second or third shift with the current space and equipment?

“The only person you are destined to become is the person you decide to be.” – Ralph Waldo Emerson

4. People

Your employees are likely going to be the most important way to create more capacity. We talked briefly about delegating to qualified individuals to increase capacity around your own personal time. The next phase is to create more capacity by adding additional, trained people. 

You need to create leaders of leaders instead of you being the leader of followers. Don’t miss this because the greatest of all companies focuses on increasing their capacity by training leaders of leaders and not just a loyal following.

Entrepreneurs tend to be a lonely bunch of souls. Too often, we are misunderstood and looked at with slight amount of annoyance. Others just don’t always know how to take someone that is passionately thinking outside the box. 

People skills are a must in order to have more than just yourself work to achieve that dream. As an entrepreneur, develop the social skills to work with individuals that are different than yourself.  

Here is a 3 step plan to have great capacity with people as your allies:

  1. Start by learning how to delegate your own tasks to buy back your time. Identify the tasks that are easiest to delegate and document how you do them. This will give you a specific job description, set achievable goals, and create a daily action plan that is now something that is teachable. 
  2. Use this system and apply it to the other things you are currently doing. I would suggest building out an organization chart and dividing the different tasks you do within the company. Then create a plan that will allow you to hire the right person and move you onto the next area in the organization that you will systematize. 
  3. Finally, create the culture. Culture is like a child, it will grow whether or not you pay attention to it. So be intentional. Learn what it takes to build a culture that attracts the employees that want to be there and grow with the company. 

Each of these four areas has an incredible amount of potential to increase your capacity, and allow your business to grow. Don’t attempt to tackle everything at once. Identify just one area that you will commit to grow within the next three to six months. Take action and implement. 

What is your next step? Share with us below!

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