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10 Tips From Marc Ecko For Real-World Social Networking

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marc ecko

Not digital, but real-world social networking. If your goal is to grow your personal brand into a public persona, the subtle, mysterious stranger approach is most often not going to cut it. There are only so many people that can pull off the J. D. Salinger route of becoming famous for not being seen. The easier (though more painful) route is to hire a publicist—more explicitly, hire yourself—and will yourself to want to impress the red-carpeted world of celebrities, CEOs, and Twitter famous.

I can’t hold your hand at the events, but here are ten tips for surviving them:

The following 10 tips are an excerpt from Unlabel: Selling You Without Selling Out. Order your copy today!

 

Analog Social Networking 101

 

1. Value Quality over Quantity

Your publicist will give you a social calendar that’s jammed with events, insisting that you “need to be” at all of them. This is false. Separate the “need to attends” from the “nice to attends,” and this will serve you better in the long run. Chasing the second tier of events will exhaust you and overexpose you, and you’ll burn out faster than yesterday’s news.

 

2. Don’t Overtly Parrot

Most of the management books tell you to parrot the person you’re trying to impress, suggesting that you nod when she nods, touch your left nostril when she touches her left nostril, and then if she says, “I love Lady Gaga!” you say, “Oh my God, I love Lady Gaga too!!!!” The world does not need more parroting, and it’s okay to not love Lady Gaga.

 

3. Use Mints

If, at any point in the day, your mouth has been open and if you’ve consumed food, chances are that your breath stinks. Do yourself a favor and freshen up your face.

 

4. Don’t Name-Drop

It’s transparent and obnoxious. When I met George Lucas, even though at heart I was a starstruck fan boy, I would never say, “I saw Harrison Ford last week!” or “I just played golf with Steven Spielberg!” Lame. If you do want to slip in a name, it’s better to use a name that’s more mundane, more grounded, like the celebrity’s lawyer or dentist that you might happen to know.

 

5. Never Ask for a Card

You can (and should) give out your business card, but never ask for one in return. If people want to give you a card, they’ll give you their god-damn card.

 

6. Respect the Handler

The notable might have a handler (assistant, publicist, manager, associate) standing with him or her at the party. When you meet the notable, also introduce yourself to the sidekick, and when you give the notable a card, give the sidekick a card too. Treat handlers with respect. Not only is this the right thing to do, but this could be the hand of the king—and they’ll later whisper into the king’s ear.

 

7. Drink Water

This is work, it’s not a party.

 

8. Don’t Try to Speak to Everyone

When Barry Sanders scored a touchdown, he would casually toss the football back to the ref, shrugging, and living by the credo “Act like you’ve been there before.” Just chill out. Don’t try to meet every celebrity and shake every hand. If you are conducting and managing your personal brand well, part of your brand will be to spend more time in this mildly toxic environment. You’ll be at these events again in the future, so let things happen more organically.

 

9. It’s Not About Being a “Closer”

Lower your expectations about imagining that you may magically seal any deals. These events aren’t the right forum for giving someone the hard sell, for overt pitching, or to become someone’s best friend.

 

10. Know That They’re Working Too

Even famous people don’t like getting dressed up and making a fuss about how they look. Even if they have a giant dick or won the Most Beautiful Woman in the World award, the chances are that they still had anxiety about getting dressed up and going to this event. It’s work for them too. Take comfort in this.

 

Marc Ecko Picture Quote

Marc Ecko is the founder of Ecko Unlimited, a brand that extends to 5,000 stores in eighty countries. He is also the owner of Complex Media, a network of fifty websites featuring content on music, style, sports, and pop culture. Ecko’s first book Unlabel: Selling You Without Selling Out, available October 1st, is a visual blueprint that will teach you how to grow both creatively and commercially by testing your personal brand against the principles of Marc’s Authenticity Formula. 

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6 Comments

6 Comments

  1. marie-anne lutchmaya

    Apr 30, 2016 at 7:39 am

    All your comments are so grounded and overflowing with commonsense – however, number 7 is the best because it shoots you into hard reality which then presumably launches you into a successful orbit. Nobody would respect a tottering swaying individual who can’t respect his alcohol limit – sometimes, even one glass can spell disaster for certain people. Thank you Marc for your precious insight into how the real world thinks and eventually reacts.

  2. Rachel

    Oct 4, 2013 at 9:59 am

    I agree with point #5 . Sure, we need to look for card than never, but that is about the timing, place, and person. When people wish to connect with you, they will ask for your business card. Then, we’ll exchange for each. So, this must a great chance. Even, you’re not bring your card too, they will ask for your contacting number. And the business is dealing well & successful. I mean ‘sense’ is very important with whom you’re gonna be a business partner.

  3. KenCook

    Oct 2, 2013 at 4:49 pm

    With you on every point except #5. There is a time and a place to ask for a card and “never” excludes that time. If I truly want to connect with the person then I ask for a card, or I ask for the best way to connect with them which queues them to hand me a card. I do this, however, only after establishing a mutual need or desire for continued engagement. On the flip I am never offended when someone asks for a card; cards are cheap, spurned contacts are expensive.

    Your #1 and #9 are crucial. Great primer for the rookie and re-hash for the pro. We, too often, forget to revisit the basics.

  4. LaTra Chivon

    Oct 2, 2013 at 2:47 pm

    I really liked his quote at the end! I’ve too fallen to that level of relying on others, and have recently realized that I have to be the face of my own brand and take things head on.

    Interested in his book now.

  5. kennboy1

    Oct 2, 2013 at 8:25 am

    Good stuff. Marc Ecko has an amazing story and rise, and he is very intact with Urban culture and lifestyle.

  6. Ronald

    Oct 1, 2013 at 4:07 pm

    Well timed! I was actually heading to a “networking” event later tonight.

    Thanks!

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Success Advice

Business Networking Is Just Like Dating, Treat It That Way

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Image Credit: Unsplash

Let’s be real, you can all go out and try to find a sale at the next business networking event, but unless you’re a millionaire such as Grant Cardone or Gary Vaynerchuk, what’s the real purpose of going to a business networking event? Business networking events are meant to meet like-minded individuals just like you to build a relationship whether it’s business, friendship, or (call me crazy) even romantic.

So many newbies in the entrepreneur world and seasoned entrepreneurs forget the main purpose of networking events. They just pitch, pitch, and pitch even more without building value. Think of it this way, would you pitch to a romantic interest to sell him or her on you or would you build value to show why you are a great fit for a partnership?

You Have to Be Thirsty

You’ve got to be thirsty and put yourself out there by building value. Now I’m not saying be thirsty for someone, but be thirsty enough to where you start pouring your values onto them. Ask yourself, “why should people want to work with you, let alone get to know you even more?”

As you are letting people know who you are, what you do, why you do it, and where you see yourself in 10 years, they can slowly begin to see value within you.

What makes it even better is that when you ask the same questions back to them, more value is being built, and they will begin to like you. Think of it this way, although some of us are more thirsty for a romantic interest on the entrepreneur journey, you have to act as if you are just as thirsty for success.

It all starts with building value and getting hydrated. As you are putting yourself out there more, be in the mindset to build value because the end goal should be for people to want to work with you.

You Need to Stay Consistent

You must stay consistent with networking because you’re not always going to find the person that’s going to bring value to your business at some events. If you had met someone of a romantic interest, would you stay consistent in building value with them along with showing them reasons to want to be your partner?

I’d bet that you would stay consistent in building value with them. Networking is just like that! Staying consistent in networking means being committed to the value you can bring someone  for months, if not years. You have to keep putting yourself out if you really want the opportunity.

You don’t know what you don’t know so if you want it, you have to keep putting yourself out there. Like the movie, “Field Of Dreams” says, “ if you build it, they will come.” They will come to you but, if you’re not consistent, you will lose opportunities that you’ve been seeking for a long time.

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne Johnson

Finding The Right Match

You got thirsty, you stayed consistent, and you found the right match. Finding the right match can lead you to a business coach or a sale for your business. However, the right match can be any group of people helping you on your journey. This is where you must begin delivering more value and create opportunities for success in your business(es).

However, don’t create opportunities just for you, but also help your right match get opportunities as well. You got to put in greatness so you can get the same results back. The power of leverage is real!

When you get the right match, pick their brain and let them pick your brain. It’s not rocket science, but this is the best way to gain success from networking. They go hand in hand and it all starts with how thirsty you are, how consistent you are willing to be, and getting the best match for your business.

Network Like You’re Dating

Remember, it’s just like dating, keep it simple and don’t make it complicated. Don’t get into your feelings because this is just business and you are there to network. Network and find the right match because if you don’t, someone else will. Be thirsty in building value as you would be thirsty for a romantic interest.

“One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action.” – Lewis Howes

You can’t treat it like a one-time thing and act as if it didn’t serve you because, at the end of the day, it did. If you find someone or something, stay consistent in showing up because after all 80% of success is showing up. Last but not least, get the right match to help grow your business just like someone of a romantic interest helps you grow as a person.

Which one of these pieces of advice resonated most with you? Let us know in the comments below!

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The 4 D’s to Guaranteed Success From Maglite Founder Anthony Maglica

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Anthony Maglica
Image Credit: Alchetron

I caught an inspiring story online recently about an incredible gentleman with a unstoppable work ethic. His name is Anthony (Tony) Maglica and he’s the inventor of the famous Maglite, i.e. a flashlight that revolutionized the industry. With it’s variable-focus beam light, varying sizes to fit the job and an array of accessories, the Maglite has been at the top of the heap for a long time. And widely preferred by law enforcement. Talk about servicing a large, niche market!

Tony, an 87-year-old entrepreneur, came from humble Croatian beginnings to build a thriving, worldwide business in America. He insists his success is due to using only quality American labor and resources in a time when most people outsource to improve their bottom lines. But that’s not the story. The story is Tony’s mantra. Tony Maglica lives by the 4 D’s: Desire, Determination, Dedication and  Discipline.

So let’s dissect that and see how much of Tony’s 4 D’s principle you live by in your life and business:

1. Desire

What are your talents, interests, capabilities? The dictionary says desire is: “a strong feeling of wanting to have something or wishing for something to happen”. Are you in a career or business that you enjoy? Do you take your ideas to fruition or teeter off distracted by your next venture or a shiny object? Perhaps you’ve gone to school, learned a profession, only to figure along the way it’s not really what you want.

Without a strong desire to do something, you may have created for yourself just a “job”. So whether you have a strong desire in a particular field or knowing the money makes it all worthwhile, what gets you pumped and jumping out of bed in the morning? In other words, what’s your “why”?

“If you have a burning ambition and desire, absolutely anything can be achieved.” – Jahangir Khan

2. Determination

Tony’s staff says when he has an idea for a product to enhance his line, he stops at nothing to create it. Even if he has to create the machinery to create that extra component, he’s all in. Determination is what drives him. At 87, most think of retirement. Not Tony. He lives for this business he built from scratch.

The dictionary says determination is “firmness of purpose; resoluteness”. So what are you resolved in doing? Are you resolved to be successful? Are you resolved to do whatever needs to be done? To have a standard of excellence?

Are you determined to win? To get training; to stop at nothing; to course correct when needed? Have you thought of a mission statement? What kind of “company” culture would you like to build? Even solo-preneurs benefit from mission statements and company cultures just as much as a Fortune 500 corp.

3. Dedication

How committed are you to your success? And how does that commitment show up? The dictionary says dedication is: “the quality of being dedicated or committed to a task or purpose”. If you’re on a deadline but it’s a beautiful day to surf, which would you choose? Honestly, the answer could be both. Figure out the time that the surf is best and do whatever you have to do to work around that to meet your deadline. With deadlines, i.e., commitments, taking priority, of course.

Dedication often goes hand-in-hand with passion. It’s easy to be committed to something when you’re passionate about it. In contrast, if you’re heart’s not in it, you may not be happy. Master marketer Seth Godin, committed to write a blog post each day. And he’s done so, religiously, for something like the past couple of decades. He also says he never commits to a project unless he’s determined to complete it. He’s very cautious of where he puts his time and effort. His motto: “Ship or it doesn’t count”.

“I have not idols. I admire work, dedication and competence.” – Ayrton Senna

4. Discipline

Tony Maglica starts each day at 5:00 a.m. and doesn’t stop until his body tells him to. Similarly,  “Rambo” star Sly Stallone, says he wakes up at 4:00 a.m., readies himself for his daily morning regimen of writing (from 5:00 a.m. to 8:00 a.m.) before jumping into other endeavors. He says he approaches writing with the same discipline as working out.

Even Shark Tank’s Daymond John, boasts he starts his day at around 6:00 a.m., gets in some form of exercise, and keeps his calendar booked with meetings and shows until evening.

Tony Maglica, inventor, entrepreneur, employer and success role-model maintains: “If you have that (the 4 D’s), you have everything you want to succeed. Doesn’t matter if you use it in your job, your home, your family. Anything you want to achieve. Use this recipe for anything in life and you will make it. Guaranteed!”

  • So I wonder: what’s your success regimen look like?
  • What time do you hop out of bed? (And in what condition?)
  • What are your convictions? Are your actions true to your dreams?

Success isn’t created in a vacuum, it comes from motion. Forward-motion gets us closer to our goals. Stagnation causes atrophy – in our body, and in our business. So whatever you’re going through, whatever level of “stuck” you may be at at any given moment, take a deep breath, maybe a walk to clear the cobwebs in the brain and recall Tony’s Four D’s: Desire, Determination, Dedication and Discipline.

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3 Life Lessons in Perseverance to Achieve Your Wildest Dreams

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I have two careers as an actor and a marketer with each having its own unique challenges. However, the number of parallels I continue to find in my chosen professions never ceases to amaze me. Of these lessons, perhaps one of the most valuable is that of persistence, and the mental resilience I’ve had to learn. You can’t be an actor without resilience. Nine times out of 10 (if not more) the answer is going to be no.

Acting is a lesson in endurance, not a sprint. When you think about it though, doesn’t that apply to any career? It’s not easy to “Keep on keeping on.” No matter what path life has led you down, I’m sure you’ve experienced plenty of bumps. Sometimes, those bumps turn into potholes that the universe seems to refuse to fix.

As an actor, rejection is par for the course. Thankfully, I’ve learned how to persevere in spite of it. When life gets especially challenging, and you are dealing with change, disappointment or missteps, make use of these life lessons and continue pressing on towards your goal.

Below are 3 lessons in perseverance which will help you achieve your wildest dreams:

1. Know when it’s time to recalibrate

Goals are an important and necessary tool to reach our full potential. They keep us focused to help make small decisions on a daily basis such as if I should get up for that 8 a.m. run along with bigger decisions such as if I should take a new job offer. While setting goals is essential, don’t let them overpower you.

Tunnel vision in reaching your goals adds unnecessary pressure. This causes us to make mistakes we wouldn’t have made otherwise. Get too obsessed with a goal and you’ll forget the big picture, such as why you chose this course to begin with. Take a lesson from one of my favorite casting directors, Dave Newman of McSweeney Newman Casting.

Forget trying to “make it big” as an actor. It is normal to wait years before booking work with a decent paycheck. If you’re in the room with Dave, it’s hard not to let the pressure take over your performance.

In the words of Dave, as soon as those words from A Chorus Line enter your head, “God, I hope I get it!” it’s time to adjust your mindset. Dave advises taking a step back, refocusing, and doing anything that isn’t acting. Sometimes the best way to reach a goal is by shifting your gaze just for a moment. Take the pressure off and recalibrate your thoughts. You’ll come back recharged with a fresh perspective to pursue your objectives.

“All our dreams can come true, if we have the courage to pursue them.” – Walt Disney

2. Appreciate the journey

Perseverance requires a heaping dose of appreciation. This means acknowledging all the wins in your life, both big and small. Even if you haven’t yet met your goal, remember that you are moving towards it and that alone is an achievement.

As Linda Gillum, Casting Director at Chicago theatre Remy Bumppo explains, “With everything you do, you’re planting seeds.” It takes time for the seeds of success to grow. As an actor, my seeds take a lot of sunshine, water, and gratitude for the little things. A win can be as simple as improving my technique or getting an audition; I can’t base my happiness on booked jobs.

Persistence becomes much easier when you notice your achievements despite those potholes surrounding you. Celebrate the small wins; they’re what milestones are built on. Even if your manager or co-workers don’t recognize your work, give yourself that pat on the back.

To stay motivated, make a mental highlight reel of your achievements. Afterwards, be ready to hit the play button whenever you need a quick pick-me-up.

3. Embrace mistakes or at least be okay with them

No matter how much you hate mistakes, they’ll keep happening. Some people seem to move on from mistakes quickly, letting them roll off their backs. For others, that’s not the case (If you’re fighting to be perfect or gain confidence I’m talking to you!). The fear to avoid mistakes can be crippling.

This is also true in acting, where you work and wait years for a five-minute audition that could change everything. However, my best work won’t come unless I live in the moment and trust my instincts. And you know what that means, things can go wrong in an instant. But guess what? I still have to dive in, and I mean all in. If I don’t risk it all, my audition will suck, and I’ll lose before I even walk through the door.

We all recognize that positives, including life lessons, come from mistakes. However, that doesn’t stop the nosedive mistakes caused on emotions and confidence. Sometimes, we do everything in our power to avoid that feeling.

“The phoenix must burn to emerge.” – Janet Fitch

Remember that there’s truth in the statement, “The biggest mistake is not making mistakes.” One way to get over your fear of failure is to make your focus on continuous improvement, not perfection. Teaching yourself to be okay with mistakes takes time but is necessary to maintain resilience.

You can allow yourself a learning curve, but it is essential to work on letting go of missteps. It takes practice to let go of the could have or would have statements. The good news is practice and persistence go hand-in-hand.

Take stock of what makes you happy in life, and turn to those things when mistakes happen. Little by little, as you learn to turn your attention elsewhere when missteps occur, you’ll train your brain to move on. This is how mistakes lose their power over you and enable you to pursue your goal with confidence.

Persistence is a state of mind. In the end, it means being kind to yourself. Know when to give yourself a break and pat on the back as you recharge your batteries. Then, you’ll find yourself able to maneuver whatever twists and turns life throws your way.

How do you remain determined in reaching your goals when it seems like the day won’t come? Let us know your advice and tips for your fellow entrepreneurs below!

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Dress for Success: 4 Small Fashion Choices That Make All the Difference

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Image Credit: Twenty20.com

When it comes to succeeding in business, making a good impression is just as much about your inner qualities as it is about your outer presentation. The fact of the matter is that your clothing and color choices, affect others’ perception of you. Believe it or not, you can achieve fashion-inspired success without splurging on a pair of Louboutins or shelling out $1000 for a designer suit. Just a few striking accessories can often complete the picture.

It may sound ridiculous that small accessories can affect the vibe you give off. It’s true, and certain accessories can even send certain messages. A recent study conducted by the University of Hertfordshire found that well-dressed male figures (whose faces were not shown) were perceived to be more confident, trustworthy, and well-to-do. Even minor adjustments to their clothing, such as adding on an accessory or more closely tailoring the suit, impacted these impressions.

However, our clothes not only impact the way others perceive us, but the way we perceive ourselves. A study conducted by the Scientific American, found that those who “suit up” performed better in cognitive tests. It suggests that being well-dressed releases more testosterone, which in turn increases confidence.

This allows well-dressed professionals to negotiate better deals, and in the long run, potentially make more money. So, maybe you’ve got the clothes, but what are the finishing touches you can put on your outfit to send an even stronger message? See below!

1. Wear a watch

A beautiful watch makes all the difference – and this goes for men and women. Even a simple button-down and jeans, or plain-colored dress, can be exponentially stylized by a standout watch. Charismatic individuals tend to talk more with their hands, too, as this captivates their listeners. Wearing a flashy wrist accessory like a watch will make your points even more engrossing. Furthermore, wearing a watch sends a subconscious message: you’re always on time. Individuals who wear a watch can always keep track of time and therefore, will never be late to a meeting.

“To me, clothing is a form of self-expression – There are hints about who you are in what you wear.” – Marc Jacobs

2. Tie it off with a tie pin

The one criticism of men’s business fashion is that it lacks variety. Let’s face it, while women have an infinite number of patterns, dress lengths, colors, and sleeve styles to choose from, men are pretty much locked into one outfit: the suit. You can buy one in suede, another in navy blue, throw in a paisley tie, but it’s simply not enough.

Adding on a tie pin will make a significant difference. Not only does it add a little shimmer to an otherwise dull suit, but it adds personality too. The kind of tie pin you choose says a lot about you. Maybe you’re a simple guy who just likes sterling silver, or you may choose to tout your school pride by wearing the colors of your alma mater (which, by the way, can also make a great conversation starter).

You can also create custom tie pins that feature the name of your company, or perhaps a saying that you’re fond of. The options are limitless.

3. A quality briefcase

It doesn’t even matter if you have nothing to carry around, the key is to never show up empty-handed. A quality leather briefcase is an important asset for men and women. Backpacks and most handbags don’t signify professionalism. A briefcase, on the other hand, symbolizes professionalism and importance. After all, what else would you carry in a briefcase except for a load of important documents and files, right?

The truth is, it doesn’t matter if all you have in your briefcase is a Kit-Kat Bar. All that matters is that it’s by your side and contains the essentials – a beautiful silver pen (perhaps with your name engraved), a notepad or iPad, and business cards that can be pulled out in a flash without having to rummage through your pockets.

“You can have anything you want in life if you dress for it.” – Edith Head

4. Nice sunglasses

It’s a sunny day and you’ve got a working lunch across town. Rather than squinting your way from Point A to Point B, top off your look with a pair of stylish sunglasses. Not only do these send a more casual vibe when tucked in your pocket, but the right sunglasses can give you a sleek aesthetic (think 007, but with business lunches). Wayfarers a la Audrey Hepburn and aviators a la Tom Cruise are the go-to choices for business professional sunglasses. You can’t go wrong with either of these styles.

The bottom line is that you choose how you wish to be viewed. The lesson here is much akin to the old adage: “don’t dress for the job you have, dress for the job you want.” And if you have the job you want, don’t send your fashion choices to the sidelines. Not only can clothes/accessories indicate our knowledge and experience, but also our authority.

How has a nice outfit helped you in your professional career? Comment below!

Image courtesy of Twenty20.com

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Success Advice

Business Networking Is Just Like Dating, Treat It That Way

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business networking
Image Credit: Unsplash

Let’s be real, you can all go out and try to find a sale at the next business networking event, but unless you’re a millionaire such as Grant Cardone or Gary Vaynerchuk, what’s the real purpose of going to a business networking event? Business networking events are meant to meet like-minded individuals just like you to build a relationship whether it’s business, friendship, or (call me crazy) even romantic. (more…)

Dominic Cruz is the CruzIN Social Media Marketer, ex-professional hip-hop dancer, a college graduate at SDSU, public speaker, and a published writer. He has a strong passion for social media and for what it has to offer to business owners like you. He was raised in the city of Boston, MA and born in New Orleans, LA. Every day there is something new in the world of social media and there are multiple ways of getting paid using social media. It's the platform that brings you maximum exposure and with more exposure is more opportunity to bring in GUARANTEED revenue. To learn more about his company, visit his site here.

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6 Comments

6 Comments

  1. marie-anne lutchmaya

    Apr 30, 2016 at 7:39 am

    All your comments are so grounded and overflowing with commonsense – however, number 7 is the best because it shoots you into hard reality which then presumably launches you into a successful orbit. Nobody would respect a tottering swaying individual who can’t respect his alcohol limit – sometimes, even one glass can spell disaster for certain people. Thank you Marc for your precious insight into how the real world thinks and eventually reacts.

  2. Rachel

    Oct 4, 2013 at 9:59 am

    I agree with point #5 . Sure, we need to look for card than never, but that is about the timing, place, and person. When people wish to connect with you, they will ask for your business card. Then, we’ll exchange for each. So, this must a great chance. Even, you’re not bring your card too, they will ask for your contacting number. And the business is dealing well & successful. I mean ‘sense’ is very important with whom you’re gonna be a business partner.

  3. KenCook

    Oct 2, 2013 at 4:49 pm

    With you on every point except #5. There is a time and a place to ask for a card and “never” excludes that time. If I truly want to connect with the person then I ask for a card, or I ask for the best way to connect with them which queues them to hand me a card. I do this, however, only after establishing a mutual need or desire for continued engagement. On the flip I am never offended when someone asks for a card; cards are cheap, spurned contacts are expensive.

    Your #1 and #9 are crucial. Great primer for the rookie and re-hash for the pro. We, too often, forget to revisit the basics.

  4. LaTra Chivon

    Oct 2, 2013 at 2:47 pm

    I really liked his quote at the end! I’ve too fallen to that level of relying on others, and have recently realized that I have to be the face of my own brand and take things head on.

    Interested in his book now.

  5. kennboy1

    Oct 2, 2013 at 8:25 am

    Good stuff. Marc Ecko has an amazing story and rise, and he is very intact with Urban culture and lifestyle.

  6. Ronald

    Oct 1, 2013 at 4:07 pm

    Well timed! I was actually heading to a “networking” event later tonight.

    Thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Business Networking Is Just Like Dating, Treat It That Way

Published

on

business networking
Image Credit: Unsplash

Let’s be real, you can all go out and try to find a sale at the next business networking event, but unless you’re a millionaire such as Grant Cardone or Gary Vaynerchuk, what’s the real purpose of going to a business networking event? Business networking events are meant to meet like-minded individuals just like you to build a relationship whether it’s business, friendship, or (call me crazy) even romantic.

So many newbies in the entrepreneur world and seasoned entrepreneurs forget the main purpose of networking events. They just pitch, pitch, and pitch even more without building value. Think of it this way, would you pitch to a romantic interest to sell him or her on you or would you build value to show why you are a great fit for a partnership?

You Have to Be Thirsty

You’ve got to be thirsty and put yourself out there by building value. Now I’m not saying be thirsty for someone, but be thirsty enough to where you start pouring your values onto them. Ask yourself, “why should people want to work with you, let alone get to know you even more?”

As you are letting people know who you are, what you do, why you do it, and where you see yourself in 10 years, they can slowly begin to see value within you.

What makes it even better is that when you ask the same questions back to them, more value is being built, and they will begin to like you. Think of it this way, although some of us are more thirsty for a romantic interest on the entrepreneur journey, you have to act as if you are just as thirsty for success.

It all starts with building value and getting hydrated. As you are putting yourself out there more, be in the mindset to build value because the end goal should be for people to want to work with you.

You Need to Stay Consistent

You must stay consistent with networking because you’re not always going to find the person that’s going to bring value to your business at some events. If you had met someone of a romantic interest, would you stay consistent in building value with them along with showing them reasons to want to be your partner?

I’d bet that you would stay consistent in building value with them. Networking is just like that! Staying consistent in networking means being committed to the value you can bring someone  for months, if not years. You have to keep putting yourself out if you really want the opportunity.

You don’t know what you don’t know so if you want it, you have to keep putting yourself out there. Like the movie, “Field Of Dreams” says, “ if you build it, they will come.” They will come to you but, if you’re not consistent, you will lose opportunities that you’ve been seeking for a long time.

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne Johnson

Finding The Right Match

You got thirsty, you stayed consistent, and you found the right match. Finding the right match can lead you to a business coach or a sale for your business. However, the right match can be any group of people helping you on your journey. This is where you must begin delivering more value and create opportunities for success in your business(es).

However, don’t create opportunities just for you, but also help your right match get opportunities as well. You got to put in greatness so you can get the same results back. The power of leverage is real!

When you get the right match, pick their brain and let them pick your brain. It’s not rocket science, but this is the best way to gain success from networking. They go hand in hand and it all starts with how thirsty you are, how consistent you are willing to be, and getting the best match for your business.

Network Like You’re Dating

Remember, it’s just like dating, keep it simple and don’t make it complicated. Don’t get into your feelings because this is just business and you are there to network. Network and find the right match because if you don’t, someone else will. Be thirsty in building value as you would be thirsty for a romantic interest.

“One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action.” – Lewis Howes

You can’t treat it like a one-time thing and act as if it didn’t serve you because, at the end of the day, it did. If you find someone or something, stay consistent in showing up because after all 80% of success is showing up. Last but not least, get the right match to help grow your business just like someone of a romantic interest helps you grow as a person.

Which one of these pieces of advice resonated most with you? Let us know in the comments below!

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The 4 D’s to Guaranteed Success From Maglite Founder Anthony Maglica

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Anthony Maglica
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I caught an inspiring story online recently about an incredible gentleman with a unstoppable work ethic. His name is Anthony (Tony) Maglica and he’s the inventor of the famous Maglite, i.e. a flashlight that revolutionized the industry. With it’s variable-focus beam light, varying sizes to fit the job and an array of accessories, the Maglite has been at the top of the heap for a long time. And widely preferred by law enforcement. Talk about servicing a large, niche market!

Tony, an 87-year-old entrepreneur, came from humble Croatian beginnings to build a thriving, worldwide business in America. He insists his success is due to using only quality American labor and resources in a time when most people outsource to improve their bottom lines. But that’s not the story. The story is Tony’s mantra. Tony Maglica lives by the 4 D’s: Desire, Determination, Dedication and  Discipline.

So let’s dissect that and see how much of Tony’s 4 D’s principle you live by in your life and business:

1. Desire

What are your talents, interests, capabilities? The dictionary says desire is: “a strong feeling of wanting to have something or wishing for something to happen”. Are you in a career or business that you enjoy? Do you take your ideas to fruition or teeter off distracted by your next venture or a shiny object? Perhaps you’ve gone to school, learned a profession, only to figure along the way it’s not really what you want.

Without a strong desire to do something, you may have created for yourself just a “job”. So whether you have a strong desire in a particular field or knowing the money makes it all worthwhile, what gets you pumped and jumping out of bed in the morning? In other words, what’s your “why”?

“If you have a burning ambition and desire, absolutely anything can be achieved.” – Jahangir Khan

2. Determination

Tony’s staff says when he has an idea for a product to enhance his line, he stops at nothing to create it. Even if he has to create the machinery to create that extra component, he’s all in. Determination is what drives him. At 87, most think of retirement. Not Tony. He lives for this business he built from scratch.

The dictionary says determination is “firmness of purpose; resoluteness”. So what are you resolved in doing? Are you resolved to be successful? Are you resolved to do whatever needs to be done? To have a standard of excellence?

Are you determined to win? To get training; to stop at nothing; to course correct when needed? Have you thought of a mission statement? What kind of “company” culture would you like to build? Even solo-preneurs benefit from mission statements and company cultures just as much as a Fortune 500 corp.

3. Dedication

How committed are you to your success? And how does that commitment show up? The dictionary says dedication is: “the quality of being dedicated or committed to a task or purpose”. If you’re on a deadline but it’s a beautiful day to surf, which would you choose? Honestly, the answer could be both. Figure out the time that the surf is best and do whatever you have to do to work around that to meet your deadline. With deadlines, i.e., commitments, taking priority, of course.

Dedication often goes hand-in-hand with passion. It’s easy to be committed to something when you’re passionate about it. In contrast, if you’re heart’s not in it, you may not be happy. Master marketer Seth Godin, committed to write a blog post each day. And he’s done so, religiously, for something like the past couple of decades. He also says he never commits to a project unless he’s determined to complete it. He’s very cautious of where he puts his time and effort. His motto: “Ship or it doesn’t count”.

“I have not idols. I admire work, dedication and competence.” – Ayrton Senna

4. Discipline

Tony Maglica starts each day at 5:00 a.m. and doesn’t stop until his body tells him to. Similarly,  “Rambo” star Sly Stallone, says he wakes up at 4:00 a.m., readies himself for his daily morning regimen of writing (from 5:00 a.m. to 8:00 a.m.) before jumping into other endeavors. He says he approaches writing with the same discipline as working out.

Even Shark Tank’s Daymond John, boasts he starts his day at around 6:00 a.m., gets in some form of exercise, and keeps his calendar booked with meetings and shows until evening.

Tony Maglica, inventor, entrepreneur, employer and success role-model maintains: “If you have that (the 4 D’s), you have everything you want to succeed. Doesn’t matter if you use it in your job, your home, your family. Anything you want to achieve. Use this recipe for anything in life and you will make it. Guaranteed!”

  • So I wonder: what’s your success regimen look like?
  • What time do you hop out of bed? (And in what condition?)
  • What are your convictions? Are your actions true to your dreams?

Success isn’t created in a vacuum, it comes from motion. Forward-motion gets us closer to our goals. Stagnation causes atrophy – in our body, and in our business. So whatever you’re going through, whatever level of “stuck” you may be at at any given moment, take a deep breath, maybe a walk to clear the cobwebs in the brain and recall Tony’s Four D’s: Desire, Determination, Dedication and Discipline.

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3 Life Lessons in Perseverance to Achieve Your Wildest Dreams

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I have two careers as an actor and a marketer with each having its own unique challenges. However, the number of parallels I continue to find in my chosen professions never ceases to amaze me. Of these lessons, perhaps one of the most valuable is that of persistence, and the mental resilience I’ve had to learn. You can’t be an actor without resilience. Nine times out of 10 (if not more) the answer is going to be no.

Acting is a lesson in endurance, not a sprint. When you think about it though, doesn’t that apply to any career? It’s not easy to “Keep on keeping on.” No matter what path life has led you down, I’m sure you’ve experienced plenty of bumps. Sometimes, those bumps turn into potholes that the universe seems to refuse to fix.

As an actor, rejection is par for the course. Thankfully, I’ve learned how to persevere in spite of it. When life gets especially challenging, and you are dealing with change, disappointment or missteps, make use of these life lessons and continue pressing on towards your goal.

Below are 3 lessons in perseverance which will help you achieve your wildest dreams:

1. Know when it’s time to recalibrate

Goals are an important and necessary tool to reach our full potential. They keep us focused to help make small decisions on a daily basis such as if I should get up for that 8 a.m. run along with bigger decisions such as if I should take a new job offer. While setting goals is essential, don’t let them overpower you.

Tunnel vision in reaching your goals adds unnecessary pressure. This causes us to make mistakes we wouldn’t have made otherwise. Get too obsessed with a goal and you’ll forget the big picture, such as why you chose this course to begin with. Take a lesson from one of my favorite casting directors, Dave Newman of McSweeney Newman Casting.

Forget trying to “make it big” as an actor. It is normal to wait years before booking work with a decent paycheck. If you’re in the room with Dave, it’s hard not to let the pressure take over your performance.

In the words of Dave, as soon as those words from A Chorus Line enter your head, “God, I hope I get it!” it’s time to adjust your mindset. Dave advises taking a step back, refocusing, and doing anything that isn’t acting. Sometimes the best way to reach a goal is by shifting your gaze just for a moment. Take the pressure off and recalibrate your thoughts. You’ll come back recharged with a fresh perspective to pursue your objectives.

“All our dreams can come true, if we have the courage to pursue them.” – Walt Disney

2. Appreciate the journey

Perseverance requires a heaping dose of appreciation. This means acknowledging all the wins in your life, both big and small. Even if you haven’t yet met your goal, remember that you are moving towards it and that alone is an achievement.

As Linda Gillum, Casting Director at Chicago theatre Remy Bumppo explains, “With everything you do, you’re planting seeds.” It takes time for the seeds of success to grow. As an actor, my seeds take a lot of sunshine, water, and gratitude for the little things. A win can be as simple as improving my technique or getting an audition; I can’t base my happiness on booked jobs.

Persistence becomes much easier when you notice your achievements despite those potholes surrounding you. Celebrate the small wins; they’re what milestones are built on. Even if your manager or co-workers don’t recognize your work, give yourself that pat on the back.

To stay motivated, make a mental highlight reel of your achievements. Afterwards, be ready to hit the play button whenever you need a quick pick-me-up.

3. Embrace mistakes or at least be okay with them

No matter how much you hate mistakes, they’ll keep happening. Some people seem to move on from mistakes quickly, letting them roll off their backs. For others, that’s not the case (If you’re fighting to be perfect or gain confidence I’m talking to you!). The fear to avoid mistakes can be crippling.

This is also true in acting, where you work and wait years for a five-minute audition that could change everything. However, my best work won’t come unless I live in the moment and trust my instincts. And you know what that means, things can go wrong in an instant. But guess what? I still have to dive in, and I mean all in. If I don’t risk it all, my audition will suck, and I’ll lose before I even walk through the door.

We all recognize that positives, including life lessons, come from mistakes. However, that doesn’t stop the nosedive mistakes caused on emotions and confidence. Sometimes, we do everything in our power to avoid that feeling.

“The phoenix must burn to emerge.” – Janet Fitch

Remember that there’s truth in the statement, “The biggest mistake is not making mistakes.” One way to get over your fear of failure is to make your focus on continuous improvement, not perfection. Teaching yourself to be okay with mistakes takes time but is necessary to maintain resilience.

You can allow yourself a learning curve, but it is essential to work on letting go of missteps. It takes practice to let go of the could have or would have statements. The good news is practice and persistence go hand-in-hand.

Take stock of what makes you happy in life, and turn to those things when mistakes happen. Little by little, as you learn to turn your attention elsewhere when missteps occur, you’ll train your brain to move on. This is how mistakes lose their power over you and enable you to pursue your goal with confidence.

Persistence is a state of mind. In the end, it means being kind to yourself. Know when to give yourself a break and pat on the back as you recharge your batteries. Then, you’ll find yourself able to maneuver whatever twists and turns life throws your way.

How do you remain determined in reaching your goals when it seems like the day won’t come? Let us know your advice and tips for your fellow entrepreneurs below!

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Dress for Success: 4 Small Fashion Choices That Make All the Difference

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Image Credit: Twenty20.com

When it comes to succeeding in business, making a good impression is just as much about your inner qualities as it is about your outer presentation. The fact of the matter is that your clothing and color choices, affect others’ perception of you. Believe it or not, you can achieve fashion-inspired success without splurging on a pair of Louboutins or shelling out $1000 for a designer suit. Just a few striking accessories can often complete the picture.

It may sound ridiculous that small accessories can affect the vibe you give off. It’s true, and certain accessories can even send certain messages. A recent study conducted by the University of Hertfordshire found that well-dressed male figures (whose faces were not shown) were perceived to be more confident, trustworthy, and well-to-do. Even minor adjustments to their clothing, such as adding on an accessory or more closely tailoring the suit, impacted these impressions.

However, our clothes not only impact the way others perceive us, but the way we perceive ourselves. A study conducted by the Scientific American, found that those who “suit up” performed better in cognitive tests. It suggests that being well-dressed releases more testosterone, which in turn increases confidence.

This allows well-dressed professionals to negotiate better deals, and in the long run, potentially make more money. So, maybe you’ve got the clothes, but what are the finishing touches you can put on your outfit to send an even stronger message? See below!

1. Wear a watch

A beautiful watch makes all the difference – and this goes for men and women. Even a simple button-down and jeans, or plain-colored dress, can be exponentially stylized by a standout watch. Charismatic individuals tend to talk more with their hands, too, as this captivates their listeners. Wearing a flashy wrist accessory like a watch will make your points even more engrossing. Furthermore, wearing a watch sends a subconscious message: you’re always on time. Individuals who wear a watch can always keep track of time and therefore, will never be late to a meeting.

“To me, clothing is a form of self-expression – There are hints about who you are in what you wear.” – Marc Jacobs

2. Tie it off with a tie pin

The one criticism of men’s business fashion is that it lacks variety. Let’s face it, while women have an infinite number of patterns, dress lengths, colors, and sleeve styles to choose from, men are pretty much locked into one outfit: the suit. You can buy one in suede, another in navy blue, throw in a paisley tie, but it’s simply not enough.

Adding on a tie pin will make a significant difference. Not only does it add a little shimmer to an otherwise dull suit, but it adds personality too. The kind of tie pin you choose says a lot about you. Maybe you’re a simple guy who just likes sterling silver, or you may choose to tout your school pride by wearing the colors of your alma mater (which, by the way, can also make a great conversation starter).

You can also create custom tie pins that feature the name of your company, or perhaps a saying that you’re fond of. The options are limitless.

3. A quality briefcase

It doesn’t even matter if you have nothing to carry around, the key is to never show up empty-handed. A quality leather briefcase is an important asset for men and women. Backpacks and most handbags don’t signify professionalism. A briefcase, on the other hand, symbolizes professionalism and importance. After all, what else would you carry in a briefcase except for a load of important documents and files, right?

The truth is, it doesn’t matter if all you have in your briefcase is a Kit-Kat Bar. All that matters is that it’s by your side and contains the essentials – a beautiful silver pen (perhaps with your name engraved), a notepad or iPad, and business cards that can be pulled out in a flash without having to rummage through your pockets.

“You can have anything you want in life if you dress for it.” – Edith Head

4. Nice sunglasses

It’s a sunny day and you’ve got a working lunch across town. Rather than squinting your way from Point A to Point B, top off your look with a pair of stylish sunglasses. Not only do these send a more casual vibe when tucked in your pocket, but the right sunglasses can give you a sleek aesthetic (think 007, but with business lunches). Wayfarers a la Audrey Hepburn and aviators a la Tom Cruise are the go-to choices for business professional sunglasses. You can’t go wrong with either of these styles.

The bottom line is that you choose how you wish to be viewed. The lesson here is much akin to the old adage: “don’t dress for the job you have, dress for the job you want.” And if you have the job you want, don’t send your fashion choices to the sidelines. Not only can clothes/accessories indicate our knowledge and experience, but also our authority.

How has a nice outfit helped you in your professional career? Comment below!

Image courtesy of Twenty20.com

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