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5 Essential Elements You Need to Deliver a Spectacular Podcast Interview

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podcast interview

Podcasting is a phenomenon that millions of people gravitate to every day for information, inspiration, and entertainment.  According to convinceandconvert.com, 112 million people listened to a podcast at least once in 2017. There are many different types of podcasts that are out there to listen to, and one of the most popular formats is that of the interview podcast.

It goes without saying that an interview podcast consists of a host/hosts and a guest, typically an expert in a particular field, going back-and-forth in a question format to deliver valuable content for those listeners.  As a podcast host, myself and having done hundreds of interviews, not to mention the hundreds more I’ve listened to, there are five essential elements, in my opinion, that is essential to delivering an excellent podcast interview.

Here are the 5 essential elements you need to deliver a spectacular podcast interview:

1. Do Your Research

Nothing can kill an interview faster than when one party is not prepared for other, especially when that individual is the host.  It is vital that you do your research on the guest you are bringing on your show, not just to produce the most value out of your podcast, but to ensure that you get the very best out of your guest as well.  

Search their website, find out their most recent event, product launch, or topic they are “hot” on.  Also, know what motivates them and what they are most interested in offering to your listeners.  This is a show of professionalism and will garner respect from your guest and provide a traditional format to build your podcast show around.

“You just need one person to listen, get your message, and pass it on to someone else. And, you’ve doubled your audience.” – Robert Gerrish

2. Create Pre-Interview Rapport

Experts, influencers, and famous individuals typically have someone book them on shows, especially on podcasts. More times than not, there is a limited amount of interaction with the host and the guest before the taping of the podcast. By creating pre-interview rapport through social media outlets, emails and video chats, you can help build more familiarity with your guest and offer a more comfortable and relaxed interview. Some guests will be more accessible to create this type of rapport with than others; however, don’t stop yourself from trying.

3. Don’t Be Too Scripted

There is a difference between having a format versus having a script. Don’t be the podcast host that interviews their guests straight from a script. It will create robotic type answers from your guests and quite frankly, will be boring. At the same time, scripts can take away from the authentic emotion that interviews can provoke. This type of passion and raw feeling in the answers and even the question asking process, is essential to help the podcast stand out and keep the guest interested.

4. Be Yourself

Do not, I repeat, do not try to be any other type of podcast host than that of yourself. Your guest booked your show because of you, the kind of show you host, and because you have a unique audience that YOU can introduce them to. You aren’t Lewis Howes, John Lee Dumas, or Gary Vaynerchuk.  They have created podcasts because of who they are and stayed true to their style of interviewing, and you must do the same. It’s ok to want to emulate the success of others but don’t do it to the extent of losing your voice.

“A podcast is a great way to develop relationships with hard to reach people.” – Tim Paige

5. Speak To Your Audience

Don’t just do an interview to do an interview. Make sure the interactions between you and your guest have your audience in mind. I have seen some hosts poll their listeners for certain types of questions they would like for them to ask the guest and, even set up some podcast episodes to be during a live format for instant guest to listener interaction. The podcast should mean just as much to your listeners as it does to you. That is how you know you are reaching your audience and creating the most impact possible.

I hope your podcast is already rocking and doing great however, if you feel you are missing an element to take your podcast from good to excellent, try implementing these five tips and become a first class interviewer.  This alone can help take your podcast to a whole new level.

What are some podcasts you enjoy listening too? Comment below!

Jeremie Warner is the CEO of Rush Impact Marketing & Rush Impact Media who works with Automotive Dealers and businesses. Rush Impact Marketing helps dealers create 30 days of business in 6 days through multi-channel marketing and sales. Rush Impact Media helps businesses grow their brand to gain attention, grow their business thru the power of video and content creation. He is also the Co-Host to Huff Post 5 Podcast that Stand in their Truth Define Your Brand Podcast. Jeremie has over 20 years in the Automotive Industry. He has helped generate over $100,000,000 for dealerships all over the United States. Has helped sell more than 50,000 cars. Rush Impact Marketing has been awarded A+ rating with the Better Business Bureau for 7 years straight. Rush Impact Marketing has also been awarded 2 Guinness World Records for 2 marketing events with Guinness World Records.

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

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Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

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Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

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Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

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Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

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We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

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