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5 Levels of Brand Visibility and How to Go to the Next Level in 2024

Building a personal brand transcends mere recognition; it’s about inspiring others with your story, expertise, and vision

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brand visibility

I bet “better brand recognition” is already on your list of New Year resolutions. That’s if you are a crazy-driven entrepreneur with workaholism tendencies and a mission bigger than yourself, like me.

And if you are of that kind, you already know any growth journey starts with honestly admitting where you are: get on the scale to note down your current weight, check your savings account, and see how much you’ve managed to put away already. 

How do you assess the status of your personal brand? 

I’ve been using the 5 levels of visibility with my clients and today I would like to share it with you. As you read on, try to apply it to your brand. Which level are you at right now? Consider it your roadmap on the journey of building a personal brand.

 Because the world of online visibility is busy and might feel overwhelming at times. My clients say that just admitting their current state at one of the levels provides them with much-needed clarity in choosing the strategy.

Level 1: The Inner Circle

At this foundational level, your brand is known only by your close circle – friends and family. For instance, consider my therapist, who, despite his skills, remains a non-public figure. 

His services are valued but not widely known beyond personal connections. He only offers one on one work. 100% of his clients come from referrals by friends or previous clients. 

Important note if you find yourself at level 1: this is a great place to be. For someone, it would be just the beginning of your journey. For others, my therapist included, it is already the destination. 

You don’t have to be building a personal brand to earn money in the expert economy. But if you have ambitions to grow bigger, doing so would certainly help you to increase your revenue. 

Elevating from Level 1 to 2: The key here is to start establishing an online presence. This can be achieved through consistent content creation on social media or building an email list (yes, even if you are just starting with a newsletter to 15-20 people who’ve you interacted with personally). 

Focus on sharing your expertise and insights that resonate with a broader audience beyond your immediate circle.

Level 2: Online Recognition

At this stage, you begin to attract online followers in the area of your expertise. A good benchmark is if people you don’t personally know follow you. That means they are here for your expertise and the energy you share. 

Your following does not have to be huge to transition to the second stage. For example, a therapist or life coach who begins regularly posting online starts to build a professional audience.

Important note: don’t skip the stages. If you’ve never acquired a client through referrals, it would be twice as hard to get one through online content.

Elevating from Level 2 to 3: The focus should be on expanding your online presence through borrowing audiences. Once you have an engaged audience (even if it’s a small engaged audience) you can start sharing your content outside of your own channels: become a guest on podcasts, give talks in masterminds, and collaborate with other people in your niche. Quality outreach is your friend.

“A brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – Amir Kassaei

Level 3: Niche Authority

At this stage, you’re known within your niche. This is where strategic collaborations and guest appearances on podcasts become vital. These platforms allow you to showcase your expertise to a broader audience.

Important note: keep nursing your own audience. One podcast episode doesn’t only provide exposure to 1k-10k new people, it gives you up to 20 short videos to share with your existing followers!

Elevating from Level 3 to 4: Start positioning yourself as a thought leader. This involves not just participating in podcasts and collaborations but also initiating them. 

Hosting webinars, writing articles in industry publications, and speaking at conferences can significantly boost your visibility. Many experts publish a book to take them to the next stage.

Level 4: Industry Recognition

Individuals at this level are well-known within the industry. They often have published books, founded their own certification programs, and appeared in major media outlets. For instance, my former client Marisa Peer fits this description perfectly.

Important note: media features alone won’t make you an overnight success. It’s how you use them in your marketing that’s crucial.

Elevating from Level 4 to 5: To reach household name status, you need to amplify your presence. This involves writing more books, participating in high-profile collaborations, and possibly even venturing into new forms of media like television or mainstream online platforms.

Level 5: Household Name

The pinnacle of personal brand visibility is becoming a household name. This level brings widespread recognition and influence. Often, the list of brand topics goes very wide: we want to know everything about celebrities! 

Not many people care about my morning routine if I run a small business, but if I’ve achieved a great level of recognition, people want to know everything: from what you read, to where you dress and which coffee brand you choose in the morning. 

Brené Brown, for example, transformed from a professor to a globally recognized star.

In the journey of personal branding, every step forward reflects your passion, persistence, and authenticity. Whether you’re stepping out of the comfort zone of Level 1 or aiming for the pinnacle of Level 5, your path is a testament to your desire to make a meaningful impact.

Building a personal brand transcends mere recognition; it’s about inspiring others with your story, expertise, and vision. Celebrate your progress, face upcoming challenges with courage, and let your brand be a beacon of inspiration.

Aim not just for recognition but to be a voice that matters, a heart that inspires, and a force for positive change. Your brand isn’t just a name; it’s a legacy you’re building. How will you shape yours?

My name is Natasha Zo. I’m a media relations specialist, artist, and salsa enthusiast. For me all these career paths of mine boil down to one core interest: I love to meet people, discover stories that are worth sharing and help those people to be heard. I’ve helped multiple authors and entrepreneurs to score that Amazon bestseller title and amplify their message through the power of media. Currently, I’m running a PR agency that helps wellness thought leaders to raise their expert status by building a media presence.

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Entrepreneurs

How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups

LLCs have unique advantages for starting up and growing a successful business

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why you should set up an LLC

In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates. 

What is an LLC?

An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.

One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.

In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.

Advantages of Forming an LLC

Flexibility in Management and Structure

Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.

For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.

Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.

Pass-Through Taxation and Financial Efficiency

One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.

This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.

Enhanced Credibility and Professionalism

Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.

By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.

This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.

Protection of Intellectual Property and Brand Assets

For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.

By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.

Steps to Form an LLC

Let us now look at the general steps to form an LLC for your business:

Step 1: Choose a Name for Your LLC

Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.

Additionally, the name should not infringe on the trademarks of existing businesses.

Step 2: Designate a Registered Agent

A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.

For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.

This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.

Step 3: File Articles of Organization

The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.

The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.

Step 4: Create an Operating Agreement

While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.

Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.

Step 5: Obtain an Employer Identification Number (EIN)

An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.

Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.

Step 6: Obtain Necessary Permits and Licenses

Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.

In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.

By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.

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Entrepreneurs

Build a Strong IT Team with These Smart Hiring Tips

Without dedicated IT staff, your company may not be able to function as efficiently or effectively

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Hiring tips for tech industry

The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.

After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)

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Entrepreneurs

5 Important Legal Tips Every Entrepreneur Should Know

With a firm commitment to legal knowledge, you pave the way to grow your business sustainably

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legal tips for entrepreneurs

Embarking on the entrepreneurial path is a courageous venture that calls for a diverse skill set to achieve enduring success.

While creativity, drive, and strategic vision are paramount, integrating legal insight into your entrepreneurial toolkit can be a game-changer.

This comprehensive guide delves deeper into the five critical steps that can empower you to navigate the intricate legal landscape and propel your venture toward prosperity. (more…)

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Entrepreneurs

6 Hacks to Boost Your Productivity as a Business Owner

To improve how much you get done each day, it’s smart to establish routines and use careful planning

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productivity for business owners

Entrepreneurs are always looking for ways to get more done with the time and resources they have. Business owners can use clever productivity tricks to break these limits and make the most of their projects. (more…)

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