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5 Digital Marketing Strategies to Win It Big in 2017



Online Marketing

Establishing a brand is all-consuming. From time to human resources and even money, there is never enough to flaunt around. That is why for many people, after creating a promising ad that guarantees average ROI, they sit back and stick to that.

Does that sound too normal? For some marketers, maybe it does. With so many digital marketing platforms, it cannot be fair enough hanging your hopes on one strategy. Every new day presents you with an opportunity of challenging your assumptions and stepping out boldly to embrace new ideas.

In 2017, winning the digital marketing race involves adopting certain trends. For those who are willing to let go of everything and embrace the strategies below, the future is bright.

1. Collective marketing is the way to go

For marketers who are used to creating and distributing their content on their own, the current system demands more. Ideally, it has nothing to do with producing and publishing content being so challenging for an individual to handle. The truth is, it has become easier, and key players in the market are aggressively taking advantage of that.

According to a report by Web Strategies Inc, marketers are likely to have increased their spending on digital marketing by up to 35%. Even more, 54.1% of marketers opt for hiring content from other sources to boost their campaigns. Apparently, everyone is trying to get their voices heard, but the slots are limited and only a few get to reap big from such platforms.

For those who choose to do it on their own, it is proving more challenging in the coming years. That is why great digital marketers have chosen collaboration. With a sea of credible networks, you can have your content seen far and wide. At the end of the day, you are competing against cat and baby videos to get noticed. What will make the difference? Bring others on board and walk the road as a team.

The other way of looking at it is using influencer marketers. These people might not necessarily be sharing the same business niche with you. Through the huge following they attract however, they can get your brand’s messages to thousands of potential customers. Influencer marketers can be other non-competing companies or influential media personalities.

2. Time for more interactive content

Digital content marketing has been with us for quite some time. For most people however, digital content is all about quality articles. Articles are easier to generate compared to videos, infographics, podcasts, and even slideshows. However, the internet is already flooded with millions of articles pertaining to varied niches.

For marketers, it is important acknowledging that your target audience jostles between reading your 2000 word article and watching a funny cat video on YouTube. At the end of the day, the person who puts up more engaging content gets the most attention.

In 2017, you can be certain to obtain more organic backlinks from other interactive content as compared to well-written articles. The current corporate system demands for more creativity and user-engagement. It might have been challenging creating interactive content in the past but not anymore. With varied interactive tools, one is able to design beautiful and more interactive content including web surveys, calculators, and Buzzfeed Quizzes without the need for a developer.  

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

3. Beyond SEO

In the past, gaining and maintaining massive traffic was as easy as stepping up your SEO game. In 2017, wholly relying on SEO for traffic is a recipe for failure. Recently, Google has continued with Algorithm change techniques.

From Panda to Penguin and Mobilegeddon, the list is neverending. A good number of legitimate sites with incredible content have suffered in the process. That shouldn’t suggest you should forget all those fantastic SEO skills you have spent countless hours acquiring over the years.

Keep them and improve them if you can. However, do not hide yourself from the fact that traffic acquisition in 2017 demands more than just SEO skills. You need to invest in other marketing skills and put as much effort and investments in them.

4. Get personal

Think of a scenario where your target audience is bundled up in one location. Your work as a marketer would be easier, right? That’s never the case. While some are on social media sites like Twitter, Facebook, Instagram and Reddit, others you will only get to reach through emails. For marketers, your main role is to interact with each one of them at their channel of choice. Getting personal with your audience will mean dancing to the tune of their music.

However, as you grow your customer base and widen your market scope, having such conversations with your clients becomes more difficult, but not entirely impossible. With tools like and Autopilot, you can still have those conversations that customers love, but automatically. Engaging your customers at a personal level is a critical component of winning the digital marketing game.

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock

5. Pay to play will no longer be optional

For marketers heavily relying on social networks, a lot more than just posting your messages on your social media profile will be necessary to win your target audience. According to a report by Forrester Research, only 16% of brands’ followers get to see their Facebook posts. As for Twitter, the average tweet only reaches 10% of the followers.

It might be sad, but truth be told, we are entering a digital marketing era where you will have to pay to have your content distributed appropriately. For many, it means loosening your budget to accommodate extra costs. If you need to have a greater impact, you will have to pay for the associated services.

The digital marketing arena is getting more demanding with each growing day. Winning the war would mean embracing new ideas as you analyse the rising trends. Are you ready to play along or will you be left out in 2017?

What Digital Marketing strategies do you think will be effective in 2017? Leave your thoughts below!
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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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A complete process of creative problem-solving encompasses finding problems, developing creative solutions, and implementing your solutions



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