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5 Digital Marketing Strategies to Win It Big in 2017

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Online Marketing

Establishing a brand is all-consuming. From time to human resources and even money, there is never enough to flaunt around. That is why for many people, after creating a promising ad that guarantees average ROI, they sit back and stick to that.

Does that sound too normal? For some marketers, maybe it does. With so many digital marketing platforms, it cannot be fair enough hanging your hopes on one strategy. Every new day presents you with an opportunity of challenging your assumptions and stepping out boldly to embrace new ideas.

In 2017, winning the digital marketing race involves adopting certain trends. For those who are willing to let go of everything and embrace the strategies below, the future is bright.

1. Collective marketing is the way to go

For marketers who are used to creating and distributing their content on their own, the current system demands more. Ideally, it has nothing to do with producing and publishing content being so challenging for an individual to handle. The truth is, it has become easier, and key players in the market are aggressively taking advantage of that.

According to a report by Web Strategies Inc, marketers are likely to have increased their spending on digital marketing by up to 35%. Even more, 54.1% of marketers opt for hiring content from other sources to boost their campaigns. Apparently, everyone is trying to get their voices heard, but the slots are limited and only a few get to reap big from such platforms.

For those who choose to do it on their own, it is proving more challenging in the coming years. That is why great digital marketers have chosen collaboration. With a sea of credible networks, you can have your content seen far and wide. At the end of the day, you are competing against cat and baby videos to get noticed. What will make the difference? Bring others on board and walk the road as a team.

The other way of looking at it is using influencer marketers. These people might not necessarily be sharing the same business niche with you. Through the huge following they attract however, they can get your brand’s messages to thousands of potential customers. Influencer marketers can be other non-competing companies or influential media personalities.

2. Time for more interactive content

Digital content marketing has been with us for quite some time. For most people however, digital content is all about quality articles. Articles are easier to generate compared to videos, infographics, podcasts, and even slideshows. However, the internet is already flooded with millions of articles pertaining to varied niches.

For marketers, it is important acknowledging that your target audience jostles between reading your 2000 word article and watching a funny cat video on YouTube. At the end of the day, the person who puts up more engaging content gets the most attention.

In 2017, you can be certain to obtain more organic backlinks from other interactive content as compared to well-written articles. The current corporate system demands for more creativity and user-engagement. It might have been challenging creating interactive content in the past but not anymore. With varied interactive tools, one is able to design beautiful and more interactive content including web surveys, calculators, and Buzzfeed Quizzes without the need for a developer.  

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

3. Beyond SEO

In the past, gaining and maintaining massive traffic was as easy as stepping up your SEO game. In 2017, wholly relying on SEO for traffic is a recipe for failure. Recently, Google has continued with Algorithm change techniques.

From Panda to Penguin and Mobilegeddon, the list is neverending. A good number of legitimate sites with incredible content have suffered in the process. That shouldn’t suggest you should forget all those fantastic SEO skills you have spent countless hours acquiring over the years.

Keep them and improve them if you can. However, do not hide yourself from the fact that traffic acquisition in 2017 demands more than just SEO skills. You need to invest in other marketing skills and put as much effort and investments in them.

4. Get personal

Think of a scenario where your target audience is bundled up in one location. Your work as a marketer would be easier, right? That’s never the case. While some are on social media sites like Twitter, Facebook, Instagram and Reddit, others you will only get to reach through emails. For marketers, your main role is to interact with each one of them at their channel of choice. Getting personal with your audience will mean dancing to the tune of their music.

However, as you grow your customer base and widen your market scope, having such conversations with your clients becomes more difficult, but not entirely impossible. With tools like Lifecycle.io and Autopilot, you can still have those conversations that customers love, but automatically. Engaging your customers at a personal level is a critical component of winning the digital marketing game.

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock

5. Pay to play will no longer be optional

For marketers heavily relying on social networks, a lot more than just posting your messages on your social media profile will be necessary to win your target audience. According to a report by Forrester Research, only 16% of brands’ followers get to see their Facebook posts. As for Twitter, the average tweet only reaches 10% of the followers.

It might be sad, but truth be told, we are entering a digital marketing era where you will have to pay to have your content distributed appropriately. For many, it means loosening your budget to accommodate extra costs. If you need to have a greater impact, you will have to pay for the associated services.

The digital marketing arena is getting more demanding with each growing day. Winning the war would mean embracing new ideas as you analyse the rising trends. Are you ready to play along or will you be left out in 2017?

What Digital Marketing strategies do you think will be effective in 2017? Leave your thoughts below!

Derek Iwasiuk runs a national digital search engine optimization firm headquartered in Minneapolis. He also spends a lot of his free time educating the minds of thousands of young SEO's and top agencies. For any questions on SEO Agency or related topic, you can email him at iwasiukderek@gmail.com. You can also follow him on Twitter @Diwasiuk.

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

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2. Global Acknowledgement

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The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

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The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

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Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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