Competition is tight and you’re not sure where to start. It feels like you’ll never be able to charge more for your products and services. If winning the hearts of your customers is your most painful challenge, then it’s time to focus on your branding. So what are the common pitfalls when it comes to building a memorable brand?
Here are the top 3 things that are keeping you from your branding success and how you can overcome them.
1. Focusing on the tangibles
A brand is not a logo, a custom font, or a color palette. These are only visual cues. One of the biggest misconceptions about building a brand is that you just commission a logo and that’s it.
Nope, you can’t build a memorable brand as if you’re just ordering cookies from a cupcake store. It’s all about how people experience your business and what you communicate with them in each step of their buyer’s journey.
How to do it right: A memorable brand starts with asking the right questions. This helps you become inspired to think about your organized strategy. As a new (or expanding business) get to know your core values and beliefs first.
Look within yourself and your organization, guided by these questions:
- What makes you different?
- What promise do you make to your stakeholders?
- What motivates you to keep your feet on the ground?
- What does your organization believe in?
- What difference do you want to make?
Once you’ve figured out what inspires your business, you can then create or design experiences that revolve around the core of your brand. What people see – logos, colors, and design – is just one touch point for your brand experiece. How you communicate with your buyers, the words you choose, and the voice you exhibit are all components of your brand.
2. Copying your competition
It is smart to know about your competition. It helps you with marketing analysis and strategy. But if all you’re thinking about is how to become the next Apple or Nike, you’re doing it wrong. The easiest way to start a brand is to follow a proven template and blueprint. But what’s easy isn’t the same as what’s successful or groundbreaking. Take note, great things are great because they’re hard to accomplish.
How to do it right: If you want to make a difference, enter the competition with a vision for innovation. Don’t just blindly follow – master the conventions and old practices, but make sure that you turn things around by the end of the day. Be bold enough to make a difference. Disturb the status quo and become the next leader by breaking established conventions.
Don’t just become a player; learn to make the game your game. Use knowledge of your competitors to your own advantage. Instead of copying how they look and how they do things, ask yourself why this works for them. What’s the principle behind their best practices?
Once you’ve uncovered the essentials of their brand strategy, adapt this to your own business practice and add your own flair – what makes you unique. Want a tip? Take a close look to see what gaps and weaknesses your competitors have. If you can turn some of their weaknesses into your strengths, you already have an advantage over your competition – without necessarily mirroring them.
3. Lack of investment
For new businesses, the cost of branding and marketing can be overwhelming. This is especially true for small businesses that focus on short term gains over long term gains. But did you know that branding is forever, and can be the easiest way to jumpstart your business?
We all know that building authority takes time, even years. But it takes only seconds for a visitor to realize that you have a cheap, unsophisticated, and lousy brand. And I’m sure they won’t give you a second chance to earn their attention ever again.
How to do it right: Invest in a brand and business that you are passionate about. When you truly love and respect what you’re working on, you will naturally develop good taste and see to it that you’re not getting anything sub-standard for your business’ brand.
It’s a myth that good brands must be expensive. With so many independent consultants, creatives, and freelance workers making themselves available, you can build a solid brand without spending your life’s savings at a marketing agency. You can even take it step-by-step and find individuals for each step of the way: brainstorming, strategy planning, designing, writing, and execution.
At all costs, beware of packages and workers who sell $5 logos and $10 website pages. What you put in is what you’ll also get, and it will definitely show if you’re underpaying your workers. Your customers and clients will feel it.
When building a memorable brand, you can’t afford to take shortcuts. You must embed your brand message and identity into every aspect of your business if you want it to become strong and memorable. This will make your business stand the test of time. It’s what people will remember about you when you’ve been in business for years.
It’s how you make a legacy. Your marketing tactics, products, and company size may change, but your brand is forever. So start today by asking yourself: “Why is my business even here?” Then you can look within yourself and know exactly why you were made for success.
6 Reasons Why More Women Are Turning To Entrepreneurship
There are a lot of challenges that women are facing in the modern world. And it gets doubled when they try to break through the glass ceiling of male-centric stereotypes in the workplace. But you should know that you can’t achieve greatness with a small mind, and getting into an entrepreneurship journey is extremely rewarding. (more…)
5 Major Challenges Female Entrepreneurs Face in Business Today
The business world is mostly dominated by men. But over the years, we’ve seen countless women entrepreneurs rise above expectations and defy norms. The number of women-owned businesses in the U.S. increased by 114% within the last twenty years, of which 70% were started by women of color. The reality is that women are playing an important role in driving global economic growth. However, despite women’s massive success, they still face challenges today that most of their male counterparts don’t. (more…)
To All Entrepreneurs, Stop Being One-Sided
When starting out, it is an uphill battle for many entrepreneurs to find their voice in their industry and get their business out there. Just like you may have experienced when job hunting back in the day, employers wanted you to have a certain number of years experience in the industry, but no-one actually wanted to give you that experience. A catch-22 that can feel totally unfair if you know your own capabilities and just want the chance to prove yourself. (more…)
The Mindset That Keeps Successful Entrepreneurs Sane on Social Media
Social media may have been around for the better part of two decades, but society is still learning the effects such technology has on our mental health. For emerging entrepreneurs, social media is a double-edged sword. Now more than ever before, we can start conversations and share our wins and successes, but we can also waste time chasing meaningless attention. At worst, we can suffer feelings of inadequacy and anxiety. (more…)
Here’s How You Can Succeed at Any Stage in Life
3 Ways Elite Leaders Optimize Their Mindset and Develop Sustainable Success
10 Traits an Inspired Leader Must Have
12 Things to Give Up if You Want to Be Productive
5 Tips to Stop the Snowball Effect of Negative Thinking
55 Inspirational Quotes That Will Change Your Life
(Images) 52 Motivational Picture Quotes For An Epic Year Of Success
30 Famous Quotes That Will Inspire Success In You
40 Rare Motivational and Inspirational Picture Quotes
72 Positive Thinking Quotes For More Inner Strength & Growth
3 Prince EA Videos To Change Humanities Path To Greatness
(Video) What Is Success? An Entrepreneurial Story To Inspire You
(Inspirational Video) What If Today You Knew You Were Going To Take Your Last Breath?
How To Make Enough Money From A Blog To Quit Your Job – Kate McKibbin
How Finding Your Passion And Becoming An Entrepreneur Can Lead To Happiness – Chiquita Searle
- Success Advice2 weeks ago
3 Things You Should Tell Yourself Everyday If You’re Serious About Success
- Life4 weeks ago
How to Get Out of a Funk and Live a Purpose Driven Life
- Life4 weeks ago
The Ultimate Burnout Cure You Never Knew About
- Success Advice4 weeks ago
The 3 Step Process to Ultimate Victory
- Life4 weeks ago
The New Realities of Living Your Best Life
- Success Advice3 weeks ago
3 Mindset Tactics You Can Borrow From Extreme Sports Athletes
- Life4 weeks ago
The Art of Saying No
- Success Advice3 weeks ago
Overcoming the Fixed Mindset Mentality