Connect with us

Entrepreneurs

A 3 Step Guide to Build Brand Awareness Through Influencer Marketing

Avatar

Published

on

influencer marketing

Unless you have been living under a rock, you may have heard all of the recent fuss over influencer marketing on social media. These influential individuals could be journalists, bloggers, or even celebrities who heavily sway a potential customer’s buying habits – generally through social media.

The idea behind influencer marketing is to build up your brand’s presence and build relationships with popular individuals (influencers) within your niche. These individuals will then (hopefully) share your products or services to their audience, or simply give your brand a shoutout. As these individuals have a lot of trust built up behind them, this can be a massive sales-driving opportunity for a new and upcoming business.

Most of us have been affected by influencer marketing without even knowing it. I know I have made purchasing decisions based on what I have seen influential people sharing on Instagram. However, many entrepreneurs may not be actively trying to market to influencers on social media – meaning they may be missing out on a lot of potential.

Social media has expanded exponentially in the last few years. In fact, a recent study by Market Force Information concluded that social media spending will increase to $30 billion in the next five years. This growth in social media has also caused influencer marketing to skyrocket with it. As these tactics continue to work together, there is a lot of potential for you and your business to dive in and succeed.

“Influencer marketing at its core is about developing a real relationship to ultimately champion your influencers to market with you.” – Amanda Maksymiw

So how exactly can you get started in influencer marketing? Here is a quick 3 step guide to help get your feet off the ground:

1. Identify Your Target Audience

The first step in any new marketing endeavor is to identify what groups your products or services will cater to. Are your products and services targeted towards benefiting individual consumers or large scale businesses? These are important questions to ask, because there are many different options when it comes to managing customers. Understanding who your target audience is the first step in succeeding in influencer marketing.

2. Find The Influencers in Your Niche

Now that you have identified your target audience, it is time to find who is influencing their buying habits. This is the grittiest part of the whole process, because it can be tough to find the perfect influencer for your brand. Thankfully, there are quite a few ways to go about this step.

One of the best ways is to identify what social media channel your customers are most likely to use, and simply use the search feature of that program. You can search relevant keywords or hashtags. This will allow you to find people who may be reviewing or talking about products that are similar to what you are offering.

Try it out. Do some digging, and come up with a list of five or ten influencers you would like to target. Now that you have a list, let’s move on!

3. Build a Relationship With Your Influencer List

Now that you have a list of influencers, it is time to get yourself in front of them. Otherwise, they may not even be aware of you or your brand’s existence. It is time to leave a lasting impression on them. You will want to send them a personalized email, introducing yourself and your brand with a beautiful pitch.

Within this pitch, you should include exactly what you want them to do. Do you want them to review your product? Write an article on your website? Give you a shoutout? Be specific, and don’t be afraid to negotiate.

“Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.” – Gary Vaynerchuck

Keep in mind that nothing in life is free. Therefore, you may want to make a deal with these influencers. Perhaps offering to send them a trial or sample of your product for free, asking them to review it or talk about it in return. This one-time sacrifice could ultimately bring in hundreds or thousands of new leads and sales.

Overall, influencer marketing is a great opportunity for a new brand to gain some traction. It is important to give this a shot, and remember – don’t give up. Just because one influential person did not want to help, doesn’t mean the next one won’t. Use criticisms to perfect the perfect pitch, and get yourself noticed.

What tips would you add to help your influencer marketing? Please leave your thoughts below!

Taylor Tomita is a writer from Boise, Idaho who wants to help the small business and entrepreneurial worlds succeed. When not writing about business, Taylor is working with his personal website, Pedal Haven. Feel free to connect with him on Twitter.

Entrepreneurs

What I Learned as a Young Entrepreneur and Why You Should Take Notes

Avatar

Published

on

Image Credit: Unsplash

As a young entrepreneur, I am constantly underestimated. When people look at my age or appearance, consider the fact that I’m not even old enough to have graduated college, or refuse to believe me when I say I own a 7-figure business (seriously, Google is free!), I honestly feel a bit lucky. I’m reminded that, because I’m so young, I have plenty of years ahead of me to grow, learn, and develop even more entrepreneurship skills that will enable me to make a difference. (more…)

Continue Reading

Entrepreneurs

A 3 Step Process to Deal With Negative Emotions as an Entrepreneur

Avatar

Published

on

Image Credit: Unsplash

If you’re like me, you’ve probably had your fair share of ups and downs while being an entrepreneur. There are moments where everything is going great and then the next moment it feels like everything has gone wrong. The hard truth is that this rollercoaster ride will continue to happen but how we deal with negative emotions as an entrepreneur can change our lives for the better. (more…)

Continue Reading

Entrepreneurs

5 Strategies for Building the Ultimate Company Culture

Avatar

Published

on

Image Credit: Unsplash

When I hired my first team of 3 people, I issued them a challenge. I told them, “whatever we do together now is going to set the tone for the culture we have as the company grows. So, let’s be intentional about it.” Don’t wait until your Startup is growing exponentially before you get clear about your workplace culture. Your culture has a significant impact on your company’s ultimate success, so start defining it today before you end up with one by default. (more…)

Continue Reading

Entrepreneurs

4 Non-Financial Factors to Measure Success as an Entrepreneur

Avatar

Published

on

Image Credit: Unsplash

If you ask most online entrepreneurs what they want to get out of their business, they’ll instinctively mention something financial: “I want to make $1 million by my 30th birthday.” Fair enough. Most of us have grown up hearing stories about self-made millionaires, so money is often where our minds naturally go when asked about definitions of success. But there is so much more to life. (more…)

Continue Reading

Trending