Connect with us

Entrepreneurs

Simple but Effective Branding Tactics That Can Be Learned From the Kardashian Family

Published

on

kardashian family

“You’re either a somebody, or a nobody.” That was one of the most epic quotes from the movie American Gangster and was said by none other than Denzel Washington. If we apply that quote to our own lives, it’s true. You have an idea, or a desire, or some kind of motive to make your impact on the world. Yet, if you are seen as a “nobody”, then nobody will actually care about what you think or plan, let alone that you even exist.

If you want to make an impact on the world, you have to be seen as a somebody! Not to everybody, but at least to the people that matter. And the people that matter are those who can influence the outcome or reality of your ideas, desires or motives.

Probably the best example of this is the Kardashian family. If you strip away everything about them, their core and story around their lives isn’t so dissimilar to what most people will experience in their own circle. So what makes them stand out? Are they famous for being famous or is it more than that?

It’s actually to do with their branding. If you look at the method that they have used since launching “Keeping up with the Kardashians”, it isn’t too different from what vloggers, Instagrammers, or bloggers have been doing for the last decade.

Love them or loathe them, the tactics that they’ve used has allowed them to create an iconic brand that has allowed them to become successful. But what is even more valuable is how their brand has created the power to influence.

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos

How can you apply similar tactics to improve your personal brand and your ability to influence?

They used the power of storytelling and revelation to intrigue and build their audience. The Kardashians are always in the media because they feed publications with stories that can then be shared with their audience. People read the stories and the media outlets get paid with advertising. The more intriguing stories they create, the more media attention they will gain. This cycle allows them to have influence over the media. And they’ve been playing the cycle to their advantage for over a decade.

Additionally, their stories always have a sense of revelation. So when the story breaks, it’s typically something that is promoted in a similar way to a news story. It’s not uncommon for the family to use the “Human Interest PR tactic” to arouse interest in their family’s lifestyle. It’s a simple strategy, but it works for the audience that they are trying to appeal to.

Whether it was the “Kim Kardashian sex tape scandal” or “ The revelation of Bruce Jenner transitioning to Caitlyn Jenner”, there’s always a story that will keep their audience interested. The stories that they are sharing aren’t uncommon. In fact, several similar stories have broken before, but they are strategic in the way that they maintain their audience’s interest.

They continually published content on different media outlets

The Kardashians are consistent with their content promotion. You will not see a week go by without something being released by the family. For over ten years, they have created a loyal following that is always looking forward to the content that they release.

Whether it’s releasing an episode via their television show or participating in interviews, their audience always has something to look forward to. And it delivers the value that they are after, which is entertainment.

You can develop this with your personal brand simply by uploading content to your media outlets. This could be through blogging on your own website, uploading videos to YouTube, uploading photos to Instagram or even releasing regular podcasts.

“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz

Brand everything

The Kardashians are great with their brand building. Whatever they do, it is branded. Then people buy into the brand and what it represents. Whether it is something in the media or a product or a joint venture, they use their branding to expand the awareness and the perceived value of their name and what they stand for.

You must do the same. Brand yourself by putting yourself out there and create a logo or monogram that people will instantly recognise and associate with your brand. Then, use the brand in any documentation or watermarks on media so that people recognise the brand and what it represents.

Demonstrate your value

It is something that the Kardashians do very well. Their value is demonstrated either through the content that they share, the people that they associate with or the activities that they are doing. They live their lifestyle as they wish, but the improved perception of their brand is no accident.

The family understands that their reputation is everything. Especially since they have a multimillion dollar brand riding on the value that they demonstrate. For your own personal brand, it is the same. Whether you are looking to make tens of thousands, hundreds of thousands or millions, your actions and interactions must enhance the perception of your brand’s value.

Are you ready to make yourself somebody with influence?

It is much easier to accomplish nowadays due to the platforms across the web that can put you in front of a large audience. You don’t need an audience of millions, but you do need to build a brand presence that will appeal to the niche market that you are targeting. Typically, this will mean building an audience of 10,000 people or more. And you can accomplish this by using the very same tactics that the Kardashians used to build their empire.

What do you think of this famous family? Comment below!

Raquel Addams is a professional blogger and graphic design enthusiast for Zillion Designs who employs a unique combination of journalism, communication design and marketing strategy to help her clients to position and launch their enterprise or start-ups.

Advertisement
1 Comment

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

Why Entrepreneurial Innovation Matters More Than Ever

Innovation and disruption are a key part of thought leadership online. But most online business owners today are blinded by tactics

Published

on

Image Credit: Unsplash

Innovation is a topic often discussed in software applications, app development, and the world of tech. However; you don’t hear it as much in the online business space, particularly among service providers. But innovation is the lifeblood of market leadership.  (more…)

Continue Reading

Entrepreneurs

How to Lose a Team in 10 Days: Are You a True Leader?

The dichotomy between good leadership and poor leadership is that you are either showing up for your people or expecting your people to show up for you.

Published

on

Image Credit: Unsplash

“If you don’t like working here, I’m not going to force any of you to stay. Put in your transfer or resignation papers and I will sign them today and you can go work someplace else.” (more…)

Continue Reading

Entrepreneurs

How You Can Start Networking in Style in 2023

By investing your time and effort in networking, you will gain more business through the relationships you make

Published

on

Image Credit: Unsplash

Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

Continue Reading

Entrepreneurs

5 Keys to Building a Valuable Business

There are so many reasons to start a business. The freedom, the flexibility, and the control may be appealing.

Published

on

Image Credit: Unsplash

There are so many reasons to start a business. The freedom, the flexibility, and the control may be appealing. Or the chance to make money doing something you truly love and the ability to be your own boss and set your own hours.  (more…)

Continue Reading

Trending