Steve Stoute Branding

Steve Stoute has established himself as the go-to guy for Fortune 500 brands who want to partner with celebrities and rebrand their products. This 43 yr old branding and marketing genius is the brain power behind a number of successful celebrities and companies such as Jay-Z, Justin Timberlake, Reebok, McDonalds and Hewlett & Packard.

Read on as Steve Stoute shares his 12 Rules For Success with you.


Steve Stoute’s Keys To Success


1 – Learn to fall in love with the pain of hard work


2 – Know that pain is temporary

Nothing Lasts Forever, pain included.


3 – Every day matters

Everyday is an opportunity to bring you closer to your goals.


Steve Stoute & Jay-Z







4 – Return every phone call

A missed phone call is a missed opportunity. In business,  a return phone call often equals return clients”


5 – Don’t let what you cannot do interfere with what you can do


6 – To get what you want, you must do things you don’t want to do


7 – Know what you don’t know

Will Smith once said in an interview, he doesn’t think he is smarter than anyone else, he simply just “understands his stupidity”. That is, he is well aware of what he DOESN”T know because those are the things which require a greater effort to learn and improve on, than what he DOES know.


Steve Stoute Hip Hop






8 – Respect the commodity of persistence


9 – The more successful you become, the more humble you should be


10 – If you respect someone’s success, do not feel ashamed to imitate their successful behaviour

If it worked for one person, chances are it can work for you as well!! Feel free to tweak and add you own flavor to one’s successful behavior. “The genius behind being a genius is…simply applying what you know to what another genius has already done”.


11 – Learn to tan your business

I encourage businesses to embrace change, to evolve, and become more relevant to this new generation of consumers while staying true to their core brand.


Steve Stoute






12 – Set the bar high

I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don’t look at what your competition is doing — if you emulate the leader in your industry you will achieve a higher level of engagement with consumers and make their buying experience richer.



Make sure you get your hands on Steve Stoute’s amazing book “The Tanning of America”:


Credit goes to Steve Stoute for the 12 rules of success


  1. “Stoute got gout from having the best of the best” – Jay-Z

    Steve Stoute is definitely a hard worker and knows talent. I saw an interview he did were he said he was frustrated with the all the time he had to work. One of the people he worked for said ” Do you think the people you look up to, Bill Gates and Steve Jobs, do you think those people took breaks in their 30’s?”

    As I get older that puts it in perspective for me.

    I also really like the quote ““The genius behind being a genius is…simply applying what you know to what another genius has already done”

    Great post and really good site


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