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Success Advice

How To Avoid Self-Sabotaging Your Personal Brand



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Imagine facing a task, a process, a new direction in your business that you know has the potential to enhance or even transform your life! You are feeling the excitement, the joy thinking about the endless possibilities this opportunity will bring, the new things this will allow you to experience as you reap the rewards.

You start enthusiastically taking the first steps, but after a short time, you get that overwhelming feeling that you are not moving anywhere.

I work with people who want to get more recognition as experts, and we use Social Media, to create a powerful authority positioning with their Personal Brand. This process naturally involves creating a lot of content, connecting to hundreds of people for prospecting and collaborations, showing up as an authority that stands out from the rest of the noise. It takes some time to achieve that presence and that influence, and it is entirely worth it.

Why do most entrepreneurs fail to get there FAST?

I am an intuitive action taker. I do not need proof that something is working or not, as long as deep in my gut, I know I am heading in the right direction. It is a personality thing, and not everyone is capable of that level of trust, mainly when their bottom line (cash flow) depends on it.

As I analyze the struggles and concerns my clients express in our sessions, 90% of it boils down to one HUGE obstacle – they are too attached to the outcome of every piece of content, every video, every comment they make. What is it with us that as we grow older, we get less patient when it comes to learning critical new skills vital to transforming our lives and businesses? We want it all within a couple of weeks.

And when it does not happen, we get frustrated, bitter and angry. First, at everyone else for not being open to us, wanting immediately to work with us. Then with ourselves, blaming our laziness, questioning our worthiness, doubting that we deserve to be successful at all.

“Self-sabotage is like a game of mental tug-of-war. It is the conscious mind versus the subconscious mind where the subconscious mind always eventually wins.” – Bo Bennett

Where self-sabotage comes from

I find the worst reasons for self-sabotage and giving up too early are how poorly you manage your expectations, as well as how unreasonably you get attached to the expected outcome.

Here is how it happens when you are working on building your Personal Brand using Facebook, for example. You write a couple of posts about your new offer or a program, but there is no engagement, and nobody reached out to ask where they sign to start working with you, so you start doubting if the offer is good enough. You go live on your Facebook Page and see very few live viewers, and no comments, so you get upset and feel unwanted. Or worse – your Imposter Syndrome kicks in!

Your mom keeps commenting on all your content, and you get annoyed that it attracts the wrong people or even feel that you are “not enough” to attract the right ones. All these negative thoughts and feelings pile up, and you start feeling so demotivated, you stop creating content altogether. 

And just like that, you’ve self-sabotaged your progress and the chance of building an unignorable Personal Brand. A Brand that will not only fill up your business with “perfect for YOU” clients, but it will also transform your confidence and feed your drive as you feel recognized, appreciated and fulfilled.

The truth is that you wanted the results too soon. You were too attached to the outcome, and created specific expectations for each step of the way. That specificity interrupted the flow and stopped you from allowing things to unfold in the most aligned with you and your life way. Your lack of trust in your long term vision and your journey sabotaged the journey itself!

How to let go and avoid self-sabotage

I asked some of my connections on Facebook what helps them let go of the expectations, and I loved the replies! I particularly enjoyed the reply from Katherine Ricci, an advertising executive who has been working in New York agencies for 13 years. “The reason we have issues with attachments and expectations is that if it’s not “successful” our identity is challenged. Identity is one of the five root causes of human suffering, after all. Once one realizes that outcomes do not define personal identity, one’s being is more than that, it’s much easier to let go and let it happen as it must.”, said Katherine.

I think manifestation thinking is a great way to acknowledge what you want in life, trusting that it will happen if meant to be, but letting go of how or when. Visualization is also a vital tool to create what you want in life. Meditation clears the mind and organizes thoughts. Lastly, I love the Four Agreements as a life map construct. If you are living according to the Four Agreements, you are truly always doing your best, so there is a sense of peace with all outcomes.”

Taylor Douglas, a Personal Developer Mentor, suggested that it is not the expectations that need to be let go of but rather that attachment we have to them. “When we allow our emotions to be literally tied to an outcome we give our power to circumstances outside of our control“, says Taylor.

A Productivity Maven, Carol Dickson-Carr advised to stay present, go with the flow, and treat everything as a learning opportunity. 

To me personally, it is all about being flexible, allowing for change to happen, embracing and most importantly – TRUST.

“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” – Dale Carnegie

When we focus on the bigger vision, trust is what helps us get there. Because before we arrive at that point, we have no experience of what it takes to get there. Creating specific expectations from each of the tasks and steps involved can seriously backfire as it doesn’t allow for U-turns, correcting the course, learning what works – specifically for us and our unique circumstances – and what doesn’t, so we can continue what we started and fine tune our action, to do more of what is bringing visible results and less of what clearly does not work. To determine these patterns we have to allow ourselves some time, regardless if we feel that there is progress or we feel stuck and confused.

I find that clarity is most scarce just before a breakthrough. In fact, when I feel entirely unclear if what I am focusing on is actually working- it is the trust that helps me persevere. And the reward always follows with a new shift, a realization that I have already achieved more than I thought, sometimes as an internal mindset upgrade and clarity in what the next step should be.

It may be completely different from what I thought I needed to do at the start. The bottom line? Trusting the process helps me get to the finish in a much more aligned and often even faster way than I could ever imagine. Without overwhelm and disappointment that can only harm my self-esteem. Without self- sabotaging, dramatically throwing in the towel, and refusing to get out of bed in the morning. With joy, gratitude for discovering so many amazing facts about myself, my audience, my systems and my mission that made me follow this path in the first place.

Are you getting attached to your expectations? Or are you exercising patience and trust? Share your thoughts and experience with us below!

Juliette is an online visibility strategist, specializing in marketing and business coaching for life, wellness, and business coaches and experts. She is internationally known for her direct, non-traditional methods where the main focus is on using Human Design for positioning yourself as an authority in your niche, making correct for your design choices and decisions in your business, and attracting perfectly aligned clients. Featured in Forbes, she is a contributor to Entrepreneur amongst multiple other prominent publications and the host of Show Up! Stand Out! online visibility show as well as Visibility By Design podcast. She's mentored thousands of coaches and experts, helping them to breathe life back into their marketing, reach and make huge breakthroughs in their businesses, profits, and even their lives. Juliette is a passionate speaker, writer, and thought-leader. You can follow Juliette on Facebook or visit

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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What differentiates a positive organizational culture that enjoys a clean reputation and long-term success from a toxic culture drowning in scandals, mistrust, and legal fines?  (more…)

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Crafting a landing page that converts is both an art and a science



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If you are in the online marketing world, you know the importance of a high-quality landing page. It’s like a secret sauce that can turn a casual user into a solid lead. I will walk you through ten great tips that have worked wonders for me and could do the same for you in creating landing pages that generate leads. (more…)

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A complete process of creative problem-solving encompasses finding problems, developing creative solutions, and implementing your solutions



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