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5 Steps To Building A Strong Personal Brand

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Whether you’re an entrepreneur running a business or a career focused professional, building a strong personal brand is essential for earning respect in your field and achieving success.

Your personal brand is your reputation, it’s how others perceive you, it’s how you market yourself and deliver a unique promise of value. As Amazon founder Jeff Bezos says, “Your brand is what people say about you when you’re not in the room”

If you look at some of the most successful people in the eye of the media today – from Arnold Schwarzenegger and Taylor Swift to Richardson Branson, they’ve all developed solid personal brands that are both authoritative and likeable. 

Here are 5 steps to build a strong personal brand:

1. Connect with influencers

Having your name associated with successful peers is a guaranteed way to raise your profile and give your personal brand a huge boost. Make a list of the biggest influencers in your industry and build strong relationships with them over time.

You can start off by simply commenting on their blog posts or social media updates, then as you build their trust you can offer to help with their new project or invite them to an industry event. Once your name Is frequently being mentioned amongst industry influencers, then you too will be perceived as an influencer.

 

2. Let your personality shine

People are drawn towards others who are interesting and fun to be around so avoid being dull in your professional life. Whether you’re speaking to a client on the phone or sending an email to a supplier, try to breathe some life into your interactions so that people remember you with a smile. Don’t be afraid to be different – it’s better to be a little different than to be the boring person that nobody remembers.

“Follow your inner moonlight; don’t hide the madness.” – Allen Ginsberg 

3. Get recommended

Few things strengthen your personal brand more than public praise from other people, especially if those praising you are well known. If you’re a business owner, you should be asking your most reputable clients to publicly recommend you on social media as well as your own site.

If you are career focused, then you should be asking your most senior colleagues and ex-colleagues to recommend you on LinkedIn to prove the value you have provided.

 

Branding
 

4. Create valuable content

In order to establish yourself as a thought leader in your industry, it’s essential that you demonstrate your expertise through providing useful informative content on the web. Whether you create detailed how-to-videos or write data driven industry reports, make sure you create something that will help your clients and boost your reputation at the same time.

Once you provide value to somebody upfront without asking for anything in return, you build trust and make it easier for them to begin a working relationship with you.

 

5. Take on public speaking engagements

Public speaking is a proven tool for boosting your reputation and positioning yourself as an authority on a particular subject. Public speaking is a difficult skill to master so start with small groups of colleagues or clients before pitching yourself to speak at conferences and events.

Only speak about the subjects you are most knowledgeable and passionate about to ensure you can speak confidently and deliver engaging sessions.

“The success of your presentation will be judged not by the knowledge you sent but by what the listener receives.” – Lilly Walters

If you’re looking to achieve success via a strong personal brand, then keep working hard to prove yourself as an expert in your field and build trust in your market.

What steps can you take to create your own successful personal brand? Please leave your thoughts in the comment section below!

Andrew Fennell is the founder and Director of London based CV writing and career development firm StandOut CV. Andrew is also a regular contributor to the Guardian Careers sections and speaks about career development at Companies and Universities across the UK.

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17 Comments

17 Comments

  1. Rebecca Matias

    May 9, 2018 at 5:55 am

    Awesome tips, Andrew!All of the steps you have mentioned are very helpful for businesses in building a strong brand. But for me, #4 is the most important thing in building a brand,it is the perfect means for creating a signature style that builds recognition and conveys your brand’s personality.Thanks for sharing your ideas.

  2. Ram

    May 1, 2018 at 2:55 am

    Very informative article with simple yet powerful steps to build one’s personal brand. Providing value to other through quality content is a very potent way of standing out from the crowd and making an impression.

  3. Ran Mendis

    Aug 3, 2016 at 4:13 am

    Cheers Tim, what a coincidence? I watched cool runnings couple of days ago n super inspired. Awesome work Tim you have just extracted the cream of it and my favorite point is ” being different is important ” I’m a big fan of yours and you inspired me to create content, now I’m doing dailly. Keep writing Tim. Respect n Regards. Ran Mendis

  4. folawewo Oludare

    Feb 1, 2016 at 6:40 pm

    Thanks Andrew. Personal lifestyle and business life are 2 aspects that needed to be mash together. Balancing this could prove a task as maximum concentration is needed,even sometimes,reflective meditation is require to bring out the best of trait. But altogether,I really find this article very helpful as it gave the stepping blocks of ideas on which to climb higher in achieving a goal. So insightful. I will make use of it. Thanks.

  5. Nihar Pradhan

    Jan 18, 2016 at 7:28 am

    Wonderfully written Andrew…Brand is such a vital component of building a successful venture, many times as innovator or creator of new ideas we overlook the brand per se and get bogged down in the nitty-gritty of the product and its functioning, these all matters but it is brand that counts in the big picture. The identity and the trust that comes with brand is what sets the product or service apart in the market…

    Yes, it so much about creating valuable content and being able to articulate and speak out loud in the gathering and being able to garner the confidence that makes a huge difference…

  6. Joseph Themba

    Jan 8, 2016 at 5:22 pm

    Great one Andrew! Many thanks

  7. jay

    Jan 6, 2016 at 11:51 pm

    Nice!

  8. Ngonidzashe

    Jan 2, 2016 at 5:54 pm

    I like this. This is a great article.

  9. Nissar

    Jan 1, 2016 at 5:53 pm

    Great post Andrew. Thanks for writing this.

  10. Owen Hone

    Dec 31, 2015 at 7:33 pm

    Great post Andrew

  11. Lawrence Berry

    Dec 30, 2015 at 3:41 am

    Marketing and branding is very important in building s successful business and making money. Becoming a household name is one the toughest things to achieve but these steps can help you achieve just that. Connecting with influencers is important. Learn from them and find a way help them as they will offer you help as well. Successful people want others to be successful as well.

  12. Doreen Pendgracs

    Dec 28, 2015 at 5:58 pm

    Terrific article. I’ve worked very hard over the past 6 years to build my brand. His hard it is!

    Congrats to Tim for joining Toastmasters. I’ve been a member for 15 years and have found it to be an invaluable organization.

  13. Stephen Osoko

    Dec 28, 2015 at 4:52 pm

    This was very insightful. I particularly have been using Step 1. There are so many benefits of engaging with influencers without a doubt! Great Post Once Again!

  14. Tim Denning

    Dec 27, 2015 at 6:34 am

    Andrew thank you for this post. While I already do some of these five points, there are still afew that I don’t do and your article is a good reminder for me to make it my new years resolution. One that I currently don;t do is public speaking although i have signed up to Toastmasters to build some skill. I have heard Lewis Howles speak of Toastmasters a few times so I figured it must be worth a try.

    I hope to read more of your work and thanks again!!!

    • Andrew Fennell

      Dec 28, 2015 at 4:39 pm

      Thanks Tim – Yes it can be hard to balance all points but looks like you’re doing a good job!

  15. addicted 2 The Grind

    Dec 26, 2015 at 10:47 pm

    Great Post #1 is the most important in my opinion. If you produce great content it will be seen eventually but if you connect with influencers in your space that can speed up the process.

    You can’t be scared or to cocky to interact with other thought leaders in your space.

  16. Ajasa

    Dec 26, 2015 at 10:31 pm

    Many thanks sir this article is very helpful sir

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Startups

5 Hacks to Improve Your Writing Skills in English for ESL Learners

Phil Collins

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Studying in college is hard for everyone, but ESL learners arguably suffer the most. Moving to a foreign country, learning a new language, and keeping pace with the rest of the class may seem like an unbearable burden. It’s okay to feel overwhelmed, but you have to pull through and not give up. 

In moments like this, it’s always a good idea to seek help. Whether you go to WriteMyPaper to order an essay or just talk to a friend, admitting vulnerability is an important step towards improvement. In this article, you will find some tips on how to get better at essay writing, even if English is not your native language.

 

Control Your Environment

Improving your language skills is all about constant practice. Living in an English-speaking community is the first thing you should do to start your practice. It might be tempting to surround yourself with people who already speak a familiar language. However, this way, you won’t be practicing English on a daily basis.

You need to make those lessons almost intuitive in a way that you don’t have to do anything to learn the language. If you live in an English-speaking community, for example, if your roommate speaks English, you will have to practice the language, whether you want it or not.

Still, make sure you don’t take it too far. Taking care of yourself is still as important as ever. Feeling like an alien for the sake of education is not worth it. Remember to keep in touch with your friends and family, talk to them as often as necessary.

 

Practice Constantly

Practicing language is not just about doing your homework. You can make practicing English a normal part of your daily routine by watching TV, listening to music, and reading books in this language. 

Yet, this is a bit tricky. When being surrounded by white noise, people tend to learn not to notice it. You need to ensure this doesn’t happen. As you watch movies or read books, maintain your attention on what you’re doing. If you hear or see a word that you don’t understand – translate it and write it down. Be mindful and remember what you’re doing this for.

 

Writing Is The Answer

If you want to specifically learn to write, you need to do one thing, and that is to write. Continuous practice will help you understand what mistakes you often make and, in time, eliminate them. Focus on your goal, and don’t get discouraged when something’s not working. After all, even Rome wasn’t built in a day!

Get a journal and write in it daily. Pick a new topic every time and note everything you can think of. It’s also important that you write by hand, a spelling checker in your computer is tempting, but it will not help you remember how to spell words correctly. 

Besides, journaling as a habit has multiple health benefits, and it can be therapeutic. It can help you get in touch with yourself and process your emotions better.

 

Learn In a Group

It’s proven that learning in a group is more efficient due to the sense of competition. Find a bunch of like-minded people who want to study with you or join an already existing one, like a speaking club.

The benefit of such activities is that you get all these people from entirely different backgrounds who are all good at various things. This will help you exchange experiences, which is impossible if you’re alone.

Schedule regular meetings, come up with topics to discuss and activities to do. You could watch videos or movies together, or talk about common things. Having assignments like describing an event can also be beneficial for the entire group. This way, while one person speaks, the rest think about how they would say the same things differently. 

This will help you feel more confident in your skills and, consequently, speak and write better.

 

Expose Yourself

The most important thing about learning a language is not to be afraid of making mistakes. It’s inevitable; you just have to take it as a natural part of a learning process. 

A child that is learning how to walk doesn’t give up after falling once, and you shouldn’t either. It’s most likely that your friends understand that you’re just learning a language, and they won’t laugh at you for misusing a word or a few. 

Get over that fear of error and make as many mistakes as it will take. Treat it lightly, and don’t beat yourself up for it. On the other hand, try to attend as many events as you can that will expose you to the foreign language. Not only will it boost your English skills, but also improve your social confidence!

 

Wrapping Up

Learning a language is hard; there’s no arguing about that. However, it’s going to get easier with time. Take every hard thing that life throws at you and turn it into a lesson. 

Watch your favorite movies in English, converse with native speakers, and you’ll see the improvement very soon!

Remember to be patient about it. Don’t give up, and don’t beat yourself up over something that you have so little control of. Good luck!

 

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Remote Work + Education: 3 Tips for Students Who Want to Have It All

Phil Collins

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remote work for students

Probably one of the greatest changes for the last year is the shifting to distant learning and working. There are many advantages to the issue, like, not having to commute every day, staying at a cozy home for a whole day. It makes our lives easier in terms of saving time and energy.

If you’re a student, you don’t have to bust out your textbooks every time you go to university. Instead, you have everything close and on the tips of your fingers.

However, within all the positive moments of distance learning, it is highly challenging for many of us. At college or in the office, we have a schedule, a plan which we simply have to stick to.

There is also a boss or a teacher who gives us tasks, checks and monitors our performance.

Well, now, we are our own bosses and teachers and have to come up with the plan and track our tasks independently.

So, how to stay tuned and efficient if you work and study from home? How to get the most of it and not drown in the ocean of procrastination? In this article, you will find three tips to help you out!

 

Set Up Your Workspace

When many think of a distance learning or work, they imagine themselves wearing pajamas and lying on a couch all day with the laptop. No more dress code, make-up, early mornings, coworkers or group mates, paradise!

This is a common misconception of remote work. If you want to work and study from home, it is crucial to create a space where you would stay focused and productive.

Still, if you have had a hard day and feel like having rest on your comfy couch, but there are assignments to be done, leave your worries to professionals in paperwritingservice, just place an order and enjoy your day.

When we both work and study from home, we stay with all those household essentials and, at the same time, have to focus on tasks. That is why a perfect workspace has to be created. So how to reach this ideal atmosphere at home? Here’re some pro tips.

 

Separate Spaces for Everything

This is a common problem for many that they sleep and study at the same place. Our body is a smart mechanism, which gets used to conditions very quickly.

So, as you sleep in your bed, every time you lie on it, your body gets ready to relax and concentrate is the last thing it is ready for. This principle is applied to any other space in your house.

So, your workspace should be particularly aimed at learning or/and work. Every time you get there, your brain will be ready to do the job.

 

Get Rid of All Distractions

This is a very important step if you want to stay productive at home. Your home may be a dangerous space in terms of concentration. To make it easier, help your brain and get rid of everything that might attract your attention and ultimately prevent good performance.

 

Plan Your Day

Every morning when you wake up, you approximately know what the tasks for a day are. So, what’s the sense in planning a day if you already have it all in your head?

This is one more important concept that helps us have everything done on time. Planning a day saves you time and boosts motivation and disciplines.

 

Here’s how it is done:

  • You write down a list of tasks that have to be done;
  • Prioritize them from less important to more important;
  • Hang this list somewhere, where you can always see it;
  • Mark completed tasks.

When you mark the task as accomplished, you’ll get a sense of satisfaction, which may be compared to some sort of praise. There are many tools to write a to-do list from paper to online apps.

 

Dedicate Time for Yourself

When you work and study from home, there will be a risk of abandoning our personal time in favor of more important matters. This factor leads not only to great results but also a concept called burning out.

When people face it, they feel exhausted, demotivated, and apathetic. To avoid this, it is crucial to have time for things you enjoy. It may be a sport, hobby, listening to music, watching movies, seeing friends. Your brain has to relax and get positive emotions to be more efficient in the long run.

 

Final Words

No matter if you want to work and study from home, these principles can be applied to any activity. To manage it all, just follow these basic rules, and you’ll see how your productivity boosts.

Good luck with all your endeavors!

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5 Ideas on Starting a Business in College

Phil Collins

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Getting your own business is a very responsible yet liberating undertaking. By starting a business while still in college, you can be sure to have an income when you graduate or to at least get some life-saving skills and experience that will help you land whatever job you like later on.

Although starting a business can be quite intimidating, there are lots of resources online that will help you go through the process easier. In the meantime, here are some valuable ideas that will help you make sure your business turns out to be a success.

Develop a Business Proposal

Before starting a business, you need a working idea, something that you can sell to your potential customer. Having an idea is, unfortunately, not enough for success here. It is important to make sure that there is an audience, a group of people that actually needs the product you want to create, and will be interested in buying it. You can even define a “Buyer Persona,” which is basically a description of your target customer, what they are like, what triggers them, what their interests and needs are.

Business proposals can be different, depending on how big a business you want to start. In case you are thinking about looking for some investors, your business proposal should be a solid description of your business idea, convincing enough for people to understand that they will get their money back and gain some profit when your product goes live. In case you don’t need investors, your business proposal can be more of a business plan outlining the main facets of your business idea and the things you need to do to make it work.

Get Some Help

As a person new to the business world, you might need some helpers and advisors to keep everything under control. When it comes to your studies, there might come the point where you need to choose between your business and your degree. To manage the problem, you can reach out to a professional academic writer from essayservice and ask them to take care of your assignments while you focus on developing your business.

 

 

Additionally, you might need to reach out or hire some business or tax advisors, or at least request a consultation with them. Starting a legal business will require you to be good at paperwork, which means some preparation is in place. With a business advisor by your side, you can be sure not to miss any important steps when developing and marketing your business. If you define your company as a start-up, it is possible that some business advisors will be willing to help you out for free, given that they get interested in your business idea and want to get profit out of it too.

Create a Website

Whatever business you choose, whether you deliver services or products, you need to have a website. Luckily, you can make do with little investments here: you don’t need to hire an IT guy or a Web Designer as there are lots of tools where you can create a great website from scratch. You might just have to pay for your domain if you want it to be unique. One of such sources is Wix; it is a free website builder.

Why do you need a website, you might wonder? Well, the days when people learn about businesses from newspapers and leaflets are long gone. Now everyone will go online, look your business up, and expect to see some clear definition of what it is you do and what value you can bring. In case you want to open a shop, your website will function as an online shop. In case it is a service you are offering, your website will give your potential customer enough information about your service and will hopefully convince them to reach out to you and order the service.

Work on Social Media Channels

Having social media channels is as essential as having a website in 2020. While a website is a place where people can order and buy your products or services, social media is a sort of a platform that will lead them up to your website.

With the help of social media channels like LinkedIn, Instagram, Facebook, and Twitter, you can find the right people, give them a brief description of your business, and get them to visit your website and learn more about what they can get there.

 

 

Social media is what can also help you develop a strong online presence and customer loyalty. Online presence means that your business gets regular online exposure. People see posts and notifications about it daily and thus remember and highlight it. When it comes to customer loyalty, social media can help you engage your potential customers, get their interest, and devotion to the product and the very idea of your product. They basically need to feel “at home” with your business, like it is something very close and personal to them.

Try Again Until You Make It

The reason why many businesses fail lies in the fact that people tend to give up if they fail, simple as that. However, the truth is that failure is part of the process. It is a sort of a learning curve you need to go through before you make your business into what it should actually be like. That’s why you should never expect to succeed on your first try or get disappointed if you fail several times in a row. Maybe it is just the universe testing how serious you are about achieving your goal.

Every company has this “success story,” where they tell everything about their ups and downs, their insights, and takeouts. It is good to read those stories to get some inspiration and do a reality check on what building a business actually looks like. If your determination and motivation are strong enough, your business will definitely succeed, no matter how many tries it takes to get there.

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How to Launch Your Startup in 7 Easy Steps

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Image Credit: Unsplash

We all want to manifest success in our lives. It fuels our desires to attain something. People perceive success differently as we have different desires. Some go after enriching themselves with material things to get financial freedom. Others study further to advance to the next level in their academic career. (more…)

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