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5 Steps To Building A Strong Personal Brand

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Whether you’re an entrepreneur running a business or a career focused professional, building a strong personal brand is essential for earning respect in your field and achieving success.

Your personal brand is your reputation, it’s how others perceive you, it’s how you market yourself and deliver a unique promise of value. As Amazon founder Jeff Bezos says, “Your brand is what people say about you when you’re not in the room”

If you look at some of the most successful people in the eye of the media today – from Arnold Schwarzenegger and Taylor Swift to Richardson Branson, they’ve all developed solid personal brands that are both authoritative and likeable. 

Here are 5 steps to build a strong personal brand:

1. Connect with influencers

Having your name associated with successful peers is a guaranteed way to raise your profile and give your personal brand a huge boost. Make a list of the biggest influencers in your industry and build strong relationships with them over time.

You can start off by simply commenting on their blog posts or social media updates, then as you build their trust you can offer to help with their new project or invite them to an industry event. Once your name Is frequently being mentioned amongst industry influencers, then you too will be perceived as an influencer.

 

2. Let your personality shine

People are drawn towards others who are interesting and fun to be around so avoid being dull in your professional life. Whether you’re speaking to a client on the phone or sending an email to a supplier, try to breathe some life into your interactions so that people remember you with a smile. Don’t be afraid to be different – it’s better to be a little different than to be the boring person that nobody remembers.

“Follow your inner moonlight; don’t hide the madness.” – Allen Ginsberg 

3. Get recommended

Few things strengthen your personal brand more than public praise from other people, especially if those praising you are well known. If you’re a business owner, you should be asking your most reputable clients to publicly recommend you on social media as well as your own site.

If you are career focused, then you should be asking your most senior colleagues and ex-colleagues to recommend you on LinkedIn to prove the value you have provided.

 

Branding
 

4. Create valuable content

In order to establish yourself as a thought leader in your industry, it’s essential that you demonstrate your expertise through providing useful informative content on the web. Whether you create detailed how-to-videos or write data driven industry reports, make sure you create something that will help your clients and boost your reputation at the same time.

Once you provide value to somebody upfront without asking for anything in return, you build trust and make it easier for them to begin a working relationship with you.

 

5. Take on public speaking engagements

Public speaking is a proven tool for boosting your reputation and positioning yourself as an authority on a particular subject. Public speaking is a difficult skill to master so start with small groups of colleagues or clients before pitching yourself to speak at conferences and events.

Only speak about the subjects you are most knowledgeable and passionate about to ensure you can speak confidently and deliver engaging sessions.

“The success of your presentation will be judged not by the knowledge you sent but by what the listener receives.” – Lilly Walters

If you’re looking to achieve success via a strong personal brand, then keep working hard to prove yourself as an expert in your field and build trust in your market.

What steps can you take to create your own successful personal brand? Please leave your thoughts in the comment section below!

Andrew Fennell is the founder and Director of London based CV writing and career development firm StandOut CV. Andrew is also a regular contributor to the Guardian Careers sections and speaks about career development at Companies and Universities across the UK.

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17 Comments

17 Comments

  1. Rebecca Matias

    May 9, 2018 at 5:55 am

    Awesome tips, Andrew!All of the steps you have mentioned are very helpful for businesses in building a strong brand. But for me, #4 is the most important thing in building a brand,it is the perfect means for creating a signature style that builds recognition and conveys your brand’s personality.Thanks for sharing your ideas.

  2. Ram

    May 1, 2018 at 2:55 am

    Very informative article with simple yet powerful steps to build one’s personal brand. Providing value to other through quality content is a very potent way of standing out from the crowd and making an impression.

  3. Ran Mendis

    Aug 3, 2016 at 4:13 am

    Cheers Tim, what a coincidence? I watched cool runnings couple of days ago n super inspired. Awesome work Tim you have just extracted the cream of it and my favorite point is ” being different is important ” I’m a big fan of yours and you inspired me to create content, now I’m doing dailly. Keep writing Tim. Respect n Regards. Ran Mendis

  4. folawewo Oludare

    Feb 1, 2016 at 6:40 pm

    Thanks Andrew. Personal lifestyle and business life are 2 aspects that needed to be mash together. Balancing this could prove a task as maximum concentration is needed,even sometimes,reflective meditation is require to bring out the best of trait. But altogether,I really find this article very helpful as it gave the stepping blocks of ideas on which to climb higher in achieving a goal. So insightful. I will make use of it. Thanks.

  5. Nihar Pradhan

    Jan 18, 2016 at 7:28 am

    Wonderfully written Andrew…Brand is such a vital component of building a successful venture, many times as innovator or creator of new ideas we overlook the brand per se and get bogged down in the nitty-gritty of the product and its functioning, these all matters but it is brand that counts in the big picture. The identity and the trust that comes with brand is what sets the product or service apart in the market…

    Yes, it so much about creating valuable content and being able to articulate and speak out loud in the gathering and being able to garner the confidence that makes a huge difference…

  6. Joseph Themba

    Jan 8, 2016 at 5:22 pm

    Great one Andrew! Many thanks

  7. jay

    Jan 6, 2016 at 11:51 pm

    Nice!

  8. Ngonidzashe

    Jan 2, 2016 at 5:54 pm

    I like this. This is a great article.

  9. Nissar

    Jan 1, 2016 at 5:53 pm

    Great post Andrew. Thanks for writing this.

  10. Owen Hone

    Dec 31, 2015 at 7:33 pm

    Great post Andrew

  11. Lawrence Berry

    Dec 30, 2015 at 3:41 am

    Marketing and branding is very important in building s successful business and making money. Becoming a household name is one the toughest things to achieve but these steps can help you achieve just that. Connecting with influencers is important. Learn from them and find a way help them as they will offer you help as well. Successful people want others to be successful as well.

  12. Doreen Pendgracs

    Dec 28, 2015 at 5:58 pm

    Terrific article. I’ve worked very hard over the past 6 years to build my brand. His hard it is!

    Congrats to Tim for joining Toastmasters. I’ve been a member for 15 years and have found it to be an invaluable organization.

  13. Stephen Osoko

    Dec 28, 2015 at 4:52 pm

    This was very insightful. I particularly have been using Step 1. There are so many benefits of engaging with influencers without a doubt! Great Post Once Again!

  14. Tim Denning

    Dec 27, 2015 at 6:34 am

    Andrew thank you for this post. While I already do some of these five points, there are still afew that I don’t do and your article is a good reminder for me to make it my new years resolution. One that I currently don;t do is public speaking although i have signed up to Toastmasters to build some skill. I have heard Lewis Howles speak of Toastmasters a few times so I figured it must be worth a try.

    I hope to read more of your work and thanks again!!!

    • Andrew Fennell

      Dec 28, 2015 at 4:39 pm

      Thanks Tim – Yes it can be hard to balance all points but looks like you’re doing a good job!

  15. addicted 2 The Grind

    Dec 26, 2015 at 10:47 pm

    Great Post #1 is the most important in my opinion. If you produce great content it will be seen eventually but if you connect with influencers in your space that can speed up the process.

    You can’t be scared or to cocky to interact with other thought leaders in your space.

  16. Ajasa

    Dec 26, 2015 at 10:31 pm

    Many thanks sir this article is very helpful sir

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