Your personal passions may be the most untapped source of marketing potential
Marketing without an advertising budget is true bootstrapping
Crafting a landing page that converts is both an art and a science
Knowing how to market your app to your target audience is a simple question but the answer isn’t that simple.
If you want it to be successful, you need to identify your customers, find the best ways to speak to them, then optimize your website for...
By investing your time and effort in networking, you will gain more business through the relationships you make
When people experience your value and generosity, they like you, trust you, become a raving fan, give you testimonials and referrals without even having been a...
When looking at inspiring personalities including Arianna Huffington, Richard Branson, Janine Allis, Michelle Obama, and Sheryl Sandberg, they built their personal brands successfully. In fact, failure...
As another cat video is served to me in my Reels on Facebook, I am beginning to wonder if this platform can still serve to attract...
Charlotte’s Web was one of the most pivotal movies for my generation. We watched as Charlotte, a wise and loving spider, used her web not just...
With a degree in marketing and 10 years experience working with companies like Land Rover and Leadpages, I started my own business in 2014 as a...
A simple search about personal branding, and you will find articles about colors, logos, and brand identity. They are all essential, but you must understand that...
“Social Media doesn’t work for my business.”
John Maxwell once said that “we live in a culture that rewards image- often over integrity. We promote people who appear to have their act together,...
The statistics tell us there are close to five billion people that use the Internet every day. Social media has millions of users, and mobile phone...
Imagine you want to launch a new ice cream brand. As an early-stage entrepreneur, the pressure to succeed is extremely high. You set up a launch...
While starting your own business is an exhilarating experience, many start-up founders struggle with successful marketing more than any other area of business. So if you’re...
We’ve often said there is no exact formula for success. While that’s true, there are some definite steps you can take to move your business in...
Like most others who start out on a completely new venture, I had no idea what I was doing. Sending 60 cold outreach messages a day,...
If you’d like to learn how to create a well-versed blog, so you can have a blog that’s seen by thousands of people, sign up for...
If you’d like to learn how to tell amazing stories so you can influence people to act, sign up for the free 90-Day Master Class hosted...
Marketing trailblazer David Ogilvy, has in many ways defined the business world as we know it today. Through his company Ogilvy & Mather, Ogilvy worked with...
So you’re building a brand! Congratulations! You’ve got your website up and running, social media profiles all set up and now it’s time for those sales...
As a startup, your priority is to attract, engage, and turn potential clients into lucrative, long-term consumers. And the optimal way to make this possible is...
Brand reputation drives the success of businesses, irrespective of what industry you are in. Currently, there are approximately 543,000 startups every month. 70% of these do not survive...
Tough competition can make growing a new brand seem near impossible, despite the hundreds of new companies that are created every day. Creative solutions offer the...
I recently interviewed one of the world’s leading advertising experts. Over the course of his lifetime, he’s spent over $40 million on advertising, generated hundreds of...
If you’re anything like me, when building your business online you may see asking for help or taking short cuts as cheating. I can’t explain why...
1Entrepreneurs’ work style is crazy, yet full of passion. Can you guess their success formula? Hard work? Dedication? Passion? Yes, all cumulatively, but smart entrepreneurs work...
The digital marketing landscape is in constant flux. New social platforms are born daily, while others fizzle out, and search engine algorithms are updated hundreds of...
