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10 Tips to Get Your Business Started on Social Media

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“Social Media doesn’t work for my business.”

I hear this sort of thing all the time. Whether it’s direct to consumer (DTC), business to business (B2B), or even selling an in-person service, the simple truth is that social media is an extremely powerful tool that can 10x your business at a fraction of the cost and effort you would get with traditional media.

“But Skyler, I see all these platforms flashing before my eyes. How do I know which ones are right for my business? What types of content should I publish? Is there a specific brand image I should emulate? Where the bleep do I even start?!”

If you’re asking any of those questions, take a deep breath and relax. The following ten tips will tell you a lot about what you need to know to get your business started on social media.

1. Start Small

If you’ve never published anything on social media before, start small. Write a 350-word blog or a short LinkedIn post. Most importantly, keep your content focused. By zeroing on a content niche, not only will your job be easier, your customer will think of you as an expert on that subject.

Also, keep your goal reasonable. For example, instead of committing to posting one blog per day every day, try one per month. That might sound ridiculously easy, but accomplishing that goal will give you the confidence you need to set more ambitious goals in motion. 

Setting a goal too high will only provide a larger opportunity for failure; setting a goal too low will result in satisfaction and an incrementally higher goal.  

2. Don’t Sweat the Details

Too many small business owners want to master everything before they get started. This is like reading the entire instruction manual of a new camera before turning it on. My advice—just start taking pictures of what you like. Later on, you can still look back at the manual for helpful ideas and at that point, you’ll have a better understanding of what the manual is describing. 

Getting bogged down into the details of the best time of day to post, which software to use, or what keywords to include in your content will only give you more reasons to slow you down and stop you from taking action. 

Learn the minutiae of everything after you get started, and you may even find out that the little things don’t matter much anyway. For now, post, publish, and podcast away!

3. Be You

Authenticity can be an overused buzzword in any industry, but who you are will always be your superpower. You’ll never catch up to a leader by doing exactly what they do. They’re already ahead, so how are you going to get there by doing the same thing?

Doing things your way with the uniquely wonderful attributes you hold (aka “your superpowers) is much easier and more effective. That’s how you’ll catch a leader. It doesn’t matter if you’re introverted or extroverted. Being as authentic as possible is always best. 

4. Be Vulnerable

“Fake it until you make it” doesn’t work. People fall into this trap all the time. They see someone who is super charismatic and try to be that person. The problem is, if you’re naturally a little shy or more reserved, the effort to be something else comes off as disingenuous and untrustworthy. 

By not being afraid to show a bit of vulnerability, you double-down on authenticity. It’s ok to let your customer see what you’re not great at. If you’re uncomfortable on camera (not like stage-fright level, but just a touch anxious), let the customer get a glimpse of your charming awkwardness in the beginning. 

As you make more videos, the customer gets to see your personal growth and feels like a part of your entrepreneurial journey. You establish a deeper connection with them this way.

5. Provide Value

The easiest hack for “what to post” is to think about what will provide value to the person you’re trying to reach. For example, write a post about a question you answered for a customer that day. Chances are, if that customer had a question, other customers will want the same information.

If you own a hardware store, there’s no benefit to anybody if you post about a heart-healthy diet or the latest K-pop band. Instead, post how-to videos; write content about the best type of lawn care products; tell your customer about an upcoming store event; or simply say “happy birthday” to all of your clients when you see that notification on Facebook.

Your content should always reflect value to the people you’re trying to reach.

“Social media is about the people, not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

6. Know Relevant Culture

Be authentic about yourself, but understand the norms and modern practices for the platforms on which you’re posting content. For example, many people make the mistake of creating an outstanding online video and post the link to every social media platform. 

Then, they wonder why the video didn’t go viral. The reason is that it’s not an acceptable norm to post a YouTube link on FB; you upload the video. 

Invest the time to learn and understand the culture of your chosen platform. Otherwise, you’ll be wasting your time copying and pasting links that don’t get viewed.

7. Understand Political Posts

The cardinal rule used to be to avoid political posts like they were some form of flesh-eating bacteria. Now, you need to at least understand them. The hot button issue of politics has become so intense, you need to at least be aware of what’s happening. Otherwise, you risk turning customers off by appearing uncaring about current affairs.

If you choose to jump into the online political arena all-in, you might solidify connections with certain people while alienating yourself from others. If that’s part of the authentic you, then that might be a smart play for your business. 

Realize, however, that politics can exhaust people. You might get a modicum of short-term engagement, but leaning too hard into this space can also turn people off. 

8. Repurpose Content

When you pivot to a new space, it will probably be an easier transition than you think because you’re not really starting over. Once your current channel is clicking on all cylinders, you can take a small step into another platform based on what you’ve already built. In fact, you can use some of the same content.

Suppose  you’ve been blogging for over a year and developed a decent following. You might want to consider a YouTube channel, but have no idea what video to make first. A good bet is to begin your new engagement by making a video based on your most successful blog.

9. Pivot with One Foot

This is similar to a basketball move, where you plant your pivot foot after you pick up your dribble, but you move the other foot in a bunch of different directions. The goal is to angle your body in a way that opens up a better shot opportunity.

How does this apply to social media advertising? Suppose your Instagram channel is crushing it, but you want to get into Snapchat. Learn all about using Snapchat. Give it a try, but don’t abandon your money-maker, Instagram. If you don’t like the new channel, you can always go back to being all-in on Instagram..

10. Make a Top Ten List (Like I just Did!)

People love lists. That’s why clickbait does so well. I’m not advocating for clickbait necessarily, but top ten lists are low-hanging fruit for advertising attention.

Psychologically, we all love to see how others rank everything from movies and sports cars to exercise tips and the best vegan restaurants. 

Top ten lists are ultimately clickable and skimmable, which today’s average internet user loves. For example, create a post about the top 10 questions you get asked in your business? Chances are, most of your customers will appreciate the information in at least two or three of them and read your next top ten list.

Social media can be intimidating, especially for older business owners (no offense). But there is too much advertising value online to not get involved.

If you do nothing else, commit to my first tip in this list. Start small. If you try to be everything to everyone, you will burn out and your advertising, as well as your business will suffer big time. 

If you haven’t already committed at least some advertising resources to social media, get started today and relax, you don’t have to be perfect. Give it some time, keep trying, and eventually these tips will help you to leverage social media for optimal advertising success.

Skyler Irvine is the founder and CEO of RenzlerMedia, a digital production company that helps entrepreneurs and small businesses tell their unique stories and support their brand with technology and social media. He believes everyone has their own path to success, one based on distinctive ideas and interests that separate every good entrepreneur from their competition. According to Skyler, pursuing our interests allows us to turn our ideas into money and erase the line between work and play. Skyler graduated from the University of California, Santa Barbara with a degree in global studies and international relations. He lives in Phoenix, Arizona with his wife and three kids.

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Entrepreneurs

10 Lucrative Buy and Sell Businesses to Start in 2024

The buy-and-sell business model provides opportunities across many niches

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Businesses to start in 2024

In the dynamic landscape of 2024, starting a business that capitalizes on buy-and-sell models can be incredibly lucrative. This article explores ten different models that entrepreneurs can consider. These ventures range from real estate flipping to trading in domains and luxury items, providing a broad spectrum of opportunities regardless of your initial capital or interest area.

1. Car Flipping

Flipping cars can be a very lucrative business venture for an individual with business acumen, an eye for value, and mechanically adept at cars. It involves buying under-priced cars, restoring, and selling them for a profit. For deeper insights and opportunities in this market, refer to sca.auction.

2. Real Estate Flipping

Flipping real estate—be it houses, condos, or even commercial properties—remains pretty solid business, especially in markets where real estate values are on the way up. Investors buy properties relatively low, do rehab or renovation, then sell at a profit.

The success of the area is endowed with a huge potential spotlight, the ability to juggle various elements such as local real estate market knowledge, and efficient management of renovations.

3. Vintage E-commerce

With the advent of technology, it became easy to sell vintage or retro items over the online selling platform. Be it clothes, furniture, or even collectibles, consumers these days prefer something unique that is eco-friendly and which may have a nostalgia quotient in it. Hence, it brings the opportunity to open an e-commerce shop effectively.

4. Domain Flipping

If you have the skill to predict catchy phrases or business names that would be popular in the future, then buying and selling domain names would be a very profitable business. Register prices are available to purchase domains, which later can be sold at high prices to interested parties or businesses that wish to get an early online identity.

5. Luxury Items

One of the most promising buy-and-sell businesses is the luxury market, and what makes it very attractive is its less sensitivity towards economic downturns. Some of the common items in the luxury market include high-end watches, jewelry, and art, rare cars, all with high yields. Most times, items do appreciate, especially when they are limited editions.

6. Sports Memorabilia

While the sports memorabilia trading business can at times seem lucrative, especially when one focuses on big personae or big events, authenticity and rarity can definitely help items fetch top dollar. Provenance and limited supply both go towards inflating their values.

7. Sneaker Reselling

In recent years, the sneaker resale market has exploded, fueled by a commodity of scarce releases and athletic brand collaborations with a list of celebrities. Today, with operations such as StockX and GOAT, it’s really that easy to break into the worldwide market. It’s pretty easy to find your buyers and make a very good profit if you’re targeting the right trend and releases.

8. Book Flipping

Flipping rare and first editions can become a really meaningful, and yes, one more profitable, business for a book lover. Sometimes the signed ones, rare manuscripts, or those early editions of famous novels could sell for thousands of dollars, usually done by collectors or academic institutions.

9. Furniture Upcycling

Upcycling furniture consists of restoring and using second-hand furniture to sell it at a higher price. For the environmentally aware consumer, this business model has great appeal. It could be pretty profitable if done with good taste and talent in design and restoration.

10. Electronics Flipping

Smartphones, tablets, and laptops resell at values significantly high; hence, business ensues. Buy, refurbish, and sell in better condition to appeal to budget-minded consumers looking for technology at more affordable price points. 

Overall, The buy-and-sell business model provides opportunities across many niches. Be it real estate flipping or vintage item upcycling, you can succeed in both models with market understanding and trend application. That, with careful planning and strategic investment, will throw huge financial returns for these business models in 2024.

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Entrepreneurs

How Your Business Can Outmaneuver Your Competitors by 85%

Did you know that companies that master big data can outmaneuver competitors by 85% in sales

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big data strategy

Did you know that companies that master big data can outmaneuver competitors by 85% in sales and more than 25% in gross margins? Sounds inspiring, right? But the thing is that data alone isn’t enough. Rather, it’s the strategy behind it that unlocks these enviable boosts. So, this article explores how to make the most out of your big data and build a strategy that’s functional and competitive. (more…)

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Most Entrepreneurs Fail to Do This and It’s Killing Their Success

Celebrating progress also provides entrepreneurs with the psychological sustenance needed to endure the marathon of building a business

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celebrate your milestones

The journey from a mere concept to a tangible reality is one of the most exhilarating yet challenging paths an entrepreneur can navigate. This odyssey is punctuated by milestones that stand as testaments to perseverance, innovation, and relentless hard work.  (more…)

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Entrepreneurs

9 Ways Augmented Reality Gives Your Business a Competitive Edge

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success

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augmented reality in business

Leveraging Augmented Reality for Business Advancement: Exploring Applications

In the ever-evolving landscape of business innovation, Augmented Reality in business emerges as a transformative force, reshaping traditional paradigms and unlocking new opportunities for growth and advancement.

Through a comprehensive examination of AR’s capabilities, applications, and business benefits, this article serves as a roadmap for enterprises seeking to harness the full potential of augmented reality to propel their success in the digital age.

UNI.Agency as a forefront developmental agency tailors unmatched digital products and immersive experiences. They help companies outperform their competitors and customers’ expectations. And now, there is time to delve deep into the AR realm.

Gaining Insight into Augmented Reality

From revolutionizing customer experiences to optimizing operational efficiency, AR in retail is poised to drive significant advancements in how businesses operate and engage with their stakeholders.

Augmented Reality (AR) seamlessly integrates digital information and virtual objects into the real-world environment, offering users an immersive and interactive experience through devices like smartphones or AR glasses.

It revolutionizes various industries, from entertainment to healthcare, by enhancing perception and creating innovative opportunities for engagement and exploration in the digital era. AR not only enriches our understanding of reality but also opens up new possibilities for creativity, communication, and problem-solving, making it a powerful tool for businesses seeking to enhance customer experiences and streamline operations in an increasingly digital world.

Differentiating Augmented Reality and Virtual Reality

Augmented Reality (AR) overlays digital elements onto the real world, enhancing the user’s perception of their environment. Virtual Reality (VR), however, immerses users in entirely virtual environments, blocking out the real world. There are some core differences between these two technologies in gear and display approaches:

  • AR enriches reality with digital information, while VR creates entirely immersive virtual experiences.
  • AR typically requires less specialized hardware, like smartphones or AR glasses, while VR often involves dedicated headsets.
  • AR is commonly used for enhancing real-world experiences, such as in gaming, retail, and navigation, encouraging augmented reality shopping. Whereas VR is primarily employed for immersive simulations, training, and entertainment in fully virtual environments.

The Influence of AR on the Customer Experience Journey

As of 2024, Augmented Reality (AR) has evolved into an indispensable tool across various sectors, offering immersive and interactive experiences that seamlessly blend digital elements with the real world.

Stimulating Interest

Augmented Reality (AR) captivates customers by offering visually engaging experiences that spark curiosity and intrigue, enticing them to explore products or services further.

AR’s ability to overlay digital content onto the real world creates an immersive and attention-grabbing experience, drawing customers in and igniting their interest.

Educating and Empowering Users

AR in business empowers users by providing interactive and informative experiences that educate them about products, services, or concepts in a visually compelling manner.

Through AR, customers can interact with virtual models, animations, or informational overlays, gaining a deeper understanding of the features, benefits, or use cases of the offerings.

Exploring Further Depths

AR encourages customers to delve deeper into products or services by offering immersive and interactive experiences that go beyond traditional marketing materials.

By allowing users to explore virtual representations of products in real-world contexts, AR in retail provides a unique opportunity for customers to visualize how offerings fit into their lives, fostering deeper engagement and understanding.

Business Benefits of Augmented Reality

Businesses utilize AR for diverse applications, including product visualization, virtual try-ons, and enhanced customer engagement. In education, AR transforms learning experiences by providing interactive simulations and visualizations.

Additionally, AR has become integral to industries such as healthcare, where it facilitates surgical training and patient education. With advancements in AR technology and widespread adoption, it continues to shape how we perceive and interact with our environment, ushering in a new era of innovation and connectivity.

Let’s look at why AR has become so indispensable as a business tool nowadays.

Revolutionizing Training Methods

AR in business transforms training by offering immersive, interactive simulations that replicate real-world scenarios, enhancing employee learning and skill development.

It’s lucrative for hands-on training experiences. Since there’s no need for physical equipment or environments, reducing costs and logistical constraints while improving knowledge retention and performance.

Boosting Productivity Levels

Augmented Reality in business boosts productivity by providing real-time access to information and guidance, allowing employees to complete tasks more efficiently and accurately.

Through AR-powered tools and applications, workers can streamline workflows, troubleshoot issues, and collaborate effectively, resulting in increased output and operational efficiency.

Implementing Dynamic Marketing Approaches

AR enables businesses to implement dynamic marketing strategies that captivate and engage audiences in unique ways.

By integrating AR into marketing campaigns, companies can create interactive experiences that drive brand awareness, customer engagement, and sales conversions, setting themselves apart in a crowded marketplace.

Fostering Product Development

Augmented reality and marketing foster innovation in product development by facilitating virtual prototyping, design iterations, and collaborative decision-making.

With AR, teams can visualize and test product concepts in 3D, gather feedback from stakeholders, and make informed design decisions faster, leading to faster time-to-market and more successful product launches.

Creating Tailored Customer Experiences

AR creates personalized customer experiences by allowing users to interact with products and services in customized ways.

Through AR-enhanced applications and experiences, businesses can tailor content, recommendations, and promotions to individual preferences and behaviors, enhancing customer satisfaction and loyalty.

Amplifying Brand Recognition

Augmented Reality shopping amplifies brand recognition by providing memorable and shareable experiences that leave a lasting impression on customers.

By incorporating AR into branding initiatives, companies can create immersive brand experiences that spark conversations, increase social media engagement, and strengthen brand loyalty, ultimately driving business growth and success.

Final Thoughts

In conclusion, Augmented Reality in business stands as a transformative force, offering a multitude of benefits across various aspects of operations. From revolutionizing training methods to boosting productivity levels, AR empowers businesses to thrive in an increasingly competitive environment.

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success, while delivering immersive and engaging experiences that resonate with customers and stakeholders alike.

As AR continues to evolve and integrate into everyday business practices, Uni will incorporate the best practices to promote business advancement and drive meaningful change for the clients. We’re to shape the future of commerce to your benefit.

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