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The Method You Need to Increase Demand for Your Services

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Charlotte’s Web was one of the most pivotal movies for my generation. We watched as Charlotte, a wise and loving spider, used her web not just to take care of her needs, but to save the life of someone she cared about with simple yet powerful messages that spoke to the hearts of the people she needed to reach.

Building a personal brand is akin to building a spider web, and you are like Charlotte grabbing the attention of your people. The way your personal brand comes together, between your messaging, your presence, your SEO, your website, and more creates an attractive web that calls to the very core of your audience. 

The key to using the Spider Web Method is to join the dots for your people and make each touchpoint memorable and valuable. That way when people search for you or the type of services you offer, you become the clear choice because you’ve built a relationship with them at each possible touchpoint of the web. 

How you’re seen

Everywhere you’re seen online (intentionally and unintentionally) impacts your value. That’s why it’s vital to show up consistently and in alignment with your brand values. That means every post, every profile, every picture, and every website needs to bring a consistent message and tone, evoking specific emotions in your audience. 

For example, is your ideal client someone who makes more emotionally-based decisions or logic-based decisions? If your ideal client is more of an emotional decision-maker, you’ll need content that represents their feelings, their current situation, and their ideal outcome in a more story-based way.

However, if your ideal client is more logic-based in their decision-making, they need content that has specific details with point A to point B information so they can think it through. How your ideal client processes information and makes their decisions will form the foundation of your messaging (AKA: your spider web). 

Along this vein, ensure your bio and photos are consistent across all platforms along with your brand message. And don’t forget to customize each message to the specific platform and audience you’re interacting with at each moment.

The audience on Facebook interacts with content differently than the audience on TikTok does. You want to be sure that you understand how the audience wants to interact with the content in their feed on a given platform. That will help make your content easily consumable—and when your content is easy to consume, it’s easier for your audience to take it in.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

Driving results

Now that you know how your spider web is attracting your people, you want to amp up your results. The first thing you want to do is to ensure that you keep your online content updated and current. Life happens, and it can be easy for days, weeks, even (sometimes) months to go by without releasing new content or updating what you have on your profile.

But it’s important to build this as a process into your business so that it’s easy for you to keep up with the content flow your people need in order to make a solid buying decision.

This looks like posting valuable content a few times per week and looking over your bio once per month to see if anything needs to be updated.

A second powerful practice that will help you is setting yourself up to be searchable. SEO isn’t the sexiest thing for us to talk about, but it’s important for you to show up in search when your ideal clients are Googling who to hire. One way to do this is to build backlinks and connect everything online using one consistent email address.

This means you want to create a professional website and an email address that goes with it. These are the links and the email address that you build from. This allows your spider web to reach much farther across the Internet so you can reach ideal clients that you may not find on your social media algorithms alone. 

Getting social

Speaking of social media, let’s talk about how this plays into your overall spider web to attract high-ticket, premium clients. Social media gives you the power to be more than just a business and attract the right clients. There’s an engagement factor your ideal clients get with you on social that’s not possible on your website.

But you want to be careful. Don’t join every social media platform just for the sake of it. Be strategic in your approach and use the platforms where your people reside.

For example, Facebook might not be the best place for some experts or businesses. LinkedIn can give you the ability to connect better if you’re focusing on B2B, especially with medium-sized to larger corporations. Facebook is great for connecting with coaches and entrepreneurs, but it may be harder to connect with decision-makers in bigger businesses if you’re a consultant. 

Be clear on your objectives and whom you’re wanting to speak to.

Here is a quick cheat sheet so you can use all forms of content to promote your personal brand and expertise with the corresponding platforms each type of content works well on:

  • Pinterest: share images, quotes, and ideas 
  • Youtube: share short videos, reviews, information, and entertainment
  • Facebook: share short posts, results, and event information
  • Eventbrite: create an account and host virtual events
  • LinkedIn: create short, one to three-paragraph posts with images 

Make sure all of these social media profiles link back to your website and personal brand name. That will help to make you even more searchable and support the other SEO work you’ve done.

As all of these parts come together, you have your own special spider web that spreads across the Internet to bring your ideal clients to you and makes you stand out as the perfect choice for them. The more you hone this over time, the more effective it is. Much like Charlotte, with her messages becoming more compelling over time, so will your messaging as you implement the Spider Web Method.

Trisha Fulton is an international author, business advisor, and personal brand strategist who has consulted with top Australian organizations, both Government and Fortune 500 Companies. Trisha is known as the Personal Brand Architect and helps business owners, entrepreneurs, consultants, and companies build a strong personal brand so they can close six and seven-figure deals using her proprietary method, the Super Connector System. Trisha brings more than 10 years of experience in high-level consulting, copywriting, SEO, and business psychology to support her clients in building authentic brands that connect with their audience and create an innate demand for premium services. If you’re looking to build a premium personal brand online, then click here to learn more: https://trishafulton.com/masterclass.

Success Advice

Can Organic Marketing on Facebook Be Effective in 2022?

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As another cat video is served to me in my Reels on Facebook, I am beginning to wonder if this platform can still serve to attract clients to my coaching business. And as the wondering turns into worrying, I feel a pressing need to make some vital changes to what worked for my solopreneur business for half a decade. (more…)

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How to Leverage Your Leadership Style for Business Success

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When we hear that leaders should operate within their zone(s) of genius, it’s easy to think that this only applies to tasks that they excel at. Whilst this is true, the piece of the puzzle that is often overlooked is the positive correlation between a leader’s zone of genius and their leadership style. (more…)

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Success Advice

5 Simple Habits to Live A Less Chaotic, Happier Life

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Many of us spend our daily lives searching for happiness. We jump from one job to another, from one hobby to another, hoping to spark a sense of joy and purpose.

But it’s hard pursuing happiness. After all, life is full of frustration and can put a stopper to our feel-good days.

And it’s challenging to be happy when we are juggling the responsibilities of everyday life like work and relationships. While achieving happiness is arduous, it’s not impossible. Try out these 5 habits to enjoy life more and be happier.

1. Walk in Nature

Spending time in nature has always improved my mood. Taking a walk around my neighborhood park, surrounded by trees and vegetation, I enter a peaceful state of mind.

The worries previously weighing on my mind are suddenly lifted, and I feel an indescribable sense of joy.

Taking just 20 minutes out of my day to get a fresh breath of air is extremely relaxing. 

In our work culture that favors busyness, there is little room for calmness. We associate a busy schedule with how successful we are, which isn’t entirely true at all.

In fact, it might be a disaster in the making. All that stress and anxiety bottled up without an outlet—the outcome is obvious.

So getting in touch with nature is my go-to way of maintaining a proper work-life balance. It makes me energized and ready to blast through the rest of my day with optimism.

2. Smile More Often

I make it a habit to smile every day; they aren’t fake smiles but genuine ones. And they have become a regular part of my life.

What am I smiling at, exactly? It can be the night sky covered with shining stars, like fine quicksand. Or, it can be the flowers sprouting new leaves in spring.

I embrace everything with open arms. Even when I have a rainy day, I don’t let it ruin my momentum.

Regardless of what happens, a simple smile can brighten my day; and best yet, it’s completely free.

At some point, everyone can have a stressful day and feel burned out. So put up a smile. Even if you’re not a positive person, take a firm stance against negativity. Your daily life will surely burst with joy.

“Happiness is not something ready made. It comes from your own actions.” – Dalai Lama

3. Find Your Passion

Many people dive headfirst into a day job that doesn’t interest them. They do it just for the money, which only makes them more miserable.

People who aren’t attached to their work will find difficulty achieving happiness. They live in a gray and stale world devoid of positivity.

Listen to your heart. Ask yourself: What makes me feel enthusiastic and excited? This is a time to discover your hopes and dreams.

You have endless opportunities in this world. Start a business. Volunteer at a charity drive. Figure out your reason why.

Personally, I used to turn to real estate to earn dependable rental income. But there was no sense of fulfillment. That feeling soon reached a tipping point, which pushed me to re-prioritize everything.

I wanted to make a positive impact on people’s lives. Combining my interest in business and self-improvement, I pursued my passion for blogging. And I can’t be any happier about it.

Everyone needs something that keeps their life meaningful. It can be a source of light that helps us walk in the right direction.

So having goals and dreams makes us genuinely happy. Without them, it will be a long, treacherous journey.

4. Practice Gratitude

Some days we may not feel a shred of gratitude. We are overwhelmed with the hustle and bustle of life where we seek perfection, one that is only full of success and wins.

However, that will only put you further away from happiness.

Take the time every day to pause and appreciate something in your life. What I find helpful is sitting down with a pen and paper.

I start with “I am grateful for…” It can be the appreciation for my afternoon cup of herbal tea. It can be the clear blue sky on a sunny day.

This routine sets up a support system that reinforces positive emotions. It reminds me that there are many things I’ve experienced in life and even more things that I’m grateful for.

Even if I have a bad day, I try my best to be grateful and encourage lasting joy.

So appreciate everything that enters your life—all the good and bad. You will see your mood elevate to an entirely new level.

5. Create Memories With Loved Ones

It can be tempting to focus all our time and energy on reaching valued goals. We say, “I’ll take it easy and spend time with loved ones after I’m successful.”

But what if that time never comes? What if, at some point, your loved ones are suddenly gone?

Don’t wait until it’s too late. Prioritize your loved ones today, not next year. After all, you wouldn’t want to leave any room for regret.

The cherished memories you make now will be a spark of joy. They can even be a source of motivation when shooting for goals.

As social creatures, sharing stories, feelings, and dreams can make us happy and fulfilled.

Living a solitary life is not for everyone. Although having some alone time is perfectly fine, you should still make memorable experiences with those close to you. They will be cherished within your heart for as long as you live.

The quest for lasting happiness can be daunting at times. We spend much of our time searching for it, almost giving up along the way.

But you need to see the bright side. Living a better and happier life isn’t a far-fetched dream; it’s within reach. Remember that happiness can come from the small habits and things you do daily.

If you want to lead the life you truly want, practice these 5 habits and be consistent every day. Don’t give up halfway. Once you do so, there will be nothing stopping you from enjoying life to the fullest.

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Success Advice

Avoid These 12 Mistakes on the Way to Success

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One day when I was writing an interesting article my wife asked me, “Why did you achieve success so late, during the late forties?  Did you ever find out the reasons for your late success?” The question was an interesting one as I seldom thought about why I achieved success so late in my life until then. I thought about this for a while; here are the reasons that come to my mind: (more…)

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