1Entrepreneurs’ work style is crazy, yet full of passion. Can you guess their success formula? Hard work? Dedication? Passion? Yes, all cumulatively, but smart entrepreneurs work with better productivity. It’s the way to their success.
Growing as an entrepreneur, especially after you have been used to a steady pay, company-paid health insurance, and a retirement savings program can be a bit scary. And you would not do a commitment to this if you don’t have a strong passion for your product, service and for being out on your own, as well as a willingness to take risks. You still have so much to comprehend about business operations, but if you’re engaged, fair enough for now.
To help you sidestep some of the common pitfalls, here are ten productivity tips for new entrepreneurs:
1. Cultivate Your Business Strategy
Before you launched, you put together at least an informal business plan. You set goals for where you wanted to be at certain benchmark points, and you listed the things to be done to get there. Now that you are a few months or more into your launch, it’s time to revisit that plan. You have a better “feel” for things, and you may need to modify. You should also think about formalizing the document so that when the time comes, you have something to show would-be investors.
2. Financial End of the Business
Initially, things go smoothly. You have a record of all of your start-up costs (these till be tax-deductible), and you are keeping a record of all of your monthly expenses – production costs, marketing, supplies, etc. You are also tracking all of your sales and the gross income from those. If you are still doing this by hand, stop. Get a basic accounting software package, and get all of this streamlined. You won’t need anything fancy and complex, but you probably will in the future. Most of them automatically prepare your tax returns too – a huge time saver.
In the early phase, marketing acts as one of the most vibrant segments of your business activities. Initially, you barely have industry connections. You may not have direct contracts. You immediately need initial business and referrals. You need to get your voice out there, and build relationships.
If you have not formed a comprehensive marketing maneuvering, you need one now. Is your website full of authoritative, informative pages? Are you embracing customer reviews and referrals? What about PPC and display advertising? Does it have a place on the annual budget? Are your physical stores (if you have) getting enough foot traffic? Hope you’ve gone through maps listing and optimization.
“Everyone can tell you the risk. An entrepreneur can see the reward.” – Robert Kiyosaki
4. Legal Reflections
You of course have your business registered with local, state, and federal entities. But there are other legal considerations as well. Depending upon your product or service, do you need liability insurance and statements of indemnification; if your business involves contracts with clients, are they clean, clear and tight? You need an attorney to cover all the bases, so don’t scrimp on finding and using a good one.
This can become a big issue and really hurt productivity if you are not very careful. Working on your own, especially with a home office, means that your hours are flexible, of course, but they cannot be “loose.” And you cannot hop from one activity to the next and back again, taking any interruptions as they come along.
You need to block out chunks of time for your tasks, and stick to those as much as possible. If you decide that email correspondence will happen from 12-1 every day, then that’s when it happens. Let your answering machine get your calls if you are deep into a project. Mapping every day according to an agenda keeps you on-task and focused.
6. Team Meetings
This is offbeat “killer” for productivity. If you have a trio, meet on a regularly scheduled base. And keep those meetings brief and to the point. Have an agenda, reach what must be covered, and close it out.
7. Sales Meetings and Presentations
If you are an e-commerce B2C retailer business, then you will be involved in sales presentations to dormant customers, except those that are done online, through your marketing campaigns. If you do have sales appointments, however, go in with a practiced presentation that is short and to the point. Hark more than you talk, value questions, and don’t be pushy, no matter how desperate you are for an order confirmation. Endure “no” or “I’ll think about it” with a smile, and leave the opportunity open for future conversation
8. Fine Tune Your Networking
Whether your networking is all online or a combination of online and on-the-ground, join as many networking groups as possible. You’ll learn a lot from the veterans, you’ll make great contacts, and your brand will be spread just that much more.
9. Develop an Elevator Pitch
Write one, practice it until it comes out naturally, and you will be ready for any introduction or conversation that comes around to the question, “What do you do?” Your pitch should be 30-seconds long at most, should be creative and delivered with enthusiasm, and followed by the handing over of a business card. You’ll use this at weddings, parties, conferences, and at bars – any place where you will come into contact with strangers. There are a lot of online sites as resources for pitch creation – use them to craft a truly engaging one.
“Entrepreneurship is neither a science nor an art. It is a practice.” – Peter Drucker
10. Guard Your Health
Operating your own business means crazy long hours, at least in the commencement, and it’s obvious to skip routines, exercise, a mode to missing meals or, worse, eating way too much fast food. You have to carry this in mind always: Who will run the business if you are sick or emotionally exhausted?
You shouldn’t do hectic work hours taking a toll on your health. Instead, you should aim for:
- Exercising daily at least thirty minutes
- Quit smoking
- Proper sleep
- Eating fruits and vegetables daily
- Avoid distracting useless data
- Disrupt unhealthy habits
- Learn the art of applying a proper work-life balance
- Take regular breaks
- Enjoy the moment
Some leaders try to do more than they should. Are you one of those? Do you like to delegate tasks and only keep an eye on the entire process? Or are you involved in every single activity happening out there? If so, what’s your productivity formula?
Want to Be an Entrepreneur? It’s Impossible Without These 3 Characteristics
They go by many names: self-employed, 1099 Contractor, Side Hustle, CEO, Business Owner, or Agency Owner, but our favorite term is Entrepreneur. No more working for the “man!” Be your own boss, set your own hours, answer to no one is the cry of everyone that has ever had to punch a clock, ask to take a bathroom break or be elated with a 5% raise. Why would anyone want to work for someone else for 40 years when they can work for themselves and make millions?
If you could only will things into existence by belief, we’d all be the boss. With over 300 Million people living in America today, only 15 million of those are self-employed full time.
We’ve all heard of the Pareto Principle, right? The 80/20 rule? In sales, business ownership, and entrepreneurship that means only 20% have the right skills, masteries and characteristics to succeed. My personal experience in observing thousands of other entrepreneurs makes me think Pareto might have under-promised and over-delivered. Seems as if only 5% have what it takes.
So what does it take to be a successful entrepreneur? I believe all the books, podcasts, blogs, webinars, and self-help seminars on this subject could be summed up with the following three simple characteristics:
1. Working Smarter and Harder than Mark Zuckerberg presenting before Congress
At the end of the day, a millionaire mindset cannot be paired with a part-time work ethic. I wholeheartedly believe that there are two types of entrepreneurs in the world: the work horses and the lame ducks.
Entrepreneurs put in more hours than anyone else. It’s mandatory to succeed. Yet, they are not empty hours wasted on non-productive activities. You have to be efficient with your time.
The lame duck entrepreneur can be described as continually using their time to do something well, that needs not to be done at all, as Brian Tracy says. They’re busy doing mundane tasks that are not sales generating activities. While a work horse entrepreneur has developed a system that focuses only on the most important sales generating activities and either eliminates everything else or delegates the rest to an assistant.
You have to have an extraordinary work ethic to make it as an entrepreneur these days. There are 1000 other guys right behind you clawing and scraping to win. Do you have the smart, dialed-in, planned out work ethic required to succeed? Do you have that drive to succeed? I hope so.
“When I was young, I observed that nine out of ten things I did were failures. So I did ten times more work.” – George Bernard Shaw
2. Downloading more Data than the IBM Watson Artificial Intelligence
“Always be closing” is the mantra at the sales seminar. It should be scrapped and changed to “always be learning.” Closing is easy, but if you stop learning, you won’t have the right product or service for long.
Some studies say that knowledge is doubling every 12 months. Think about that for a second. If you had truly gained mastery in a subject and waited a year or two, you’d now be a dinosaur. It’s been said that most people don’t have 20 years’ experience, but one year of experience repeated 20 times.
You have to continually be learning and staying at the forefront of your niche. Watch the early adopters, test the waters and figure out a way to improve upon what they’ve done. Find someone that has mastered an area that you want to excel in and buy their course, attend their seminar, or read their book.
Experience is a teacher, but it’s a difficult way to learn. Find those that have trail blazed the path before you and implement what they tell you to do. Every successful entrepreneur has had dozens if not hundreds of mentors over their lifetime. It’s been said that your net worth is equal to your network. To succeed you have to continually hit the books.
3. Treat your Finances like you are Warren Buffet’s Hedge Fund Manager
Guess what? You can have the strongest work ethic in the world, you can watch every YouTube video and listen to every podcast created for your niche, but if you’re broke all the time, you’ll never succeed. You have to have some money to make money.
Now what I’m about to tell you used to be common sense because it’s very basic, but balancing a checkbook, creating a budget, spending your money wisely is no longer common knowledge. If you do not have a budget written out, that accounts for every dollar coming in and every dollar going out, then you are doing life wrong! Look up a simple online budget and put it all on paper.
Make a budget for your personal finances. Then start a business checking account. Drop in as much operating capital as you can. Then, create your budget for your business. Write it all down. Take what you’ve learned from your mentors and apply your exemplary work ethic and go make some money.
Pay yourself a meager salary until you have enough money saved in your business account to pay cash for a mid-sized sedan. Then give yourself a raise! Learn what your cost per acquisition is and pull that lever over and over again.
Be willing to invest in your business. Buy the courses and materials needed to grow in your niche. Investing in your business wisely and prudently is the only way to scale up your business and be truly successful.
“Too many people spend money they earned..to buy things they don’t want..to impress people that they don’t like.” – Will Rogers
There’s a reason that the richest 1% own half the world’s wealth. They have the drive to work harder and smarter than anyone else, they’ve invested in the best mentors and coaches, and are continually learning to stay on the cutting edge in their field. Additionally, they’ve mastered the simple money management skills that are necessary to fund the whole endeavor. Do you have what it takes?
Which one of the above 3 characteristics do you think is the most important to succeed? Share your thoughts below!
9 Reasons Why Attending Networking Events is Crucial for Entrepreneurial Success
No matter how big or small your business is, as an entrepreneur, you must attend as many industry-relevant networking events and conferences as possible. Communicating with other like-minded and motivated people can take your business to the next level and lead to startup success.
Shockingly, 30% of new businesses don’t make it past the first 24 months. By attending networking events and conferences, you can acquire the tools required to ensure your business doesn’t fall into this percentage. Essentially, attending events could save your business. What’s more, most networking events and conferences are free or incredibly low budget.
If you’re still on the fence about attending events, here are 9 of the most notable benefits for your startup:
1. To learn from the best
No entrepreneur, no matter how talented they are, can possibly know everything about everything. Attending networking and conference events is a chance to learn from other entrepreneurs who have been in similar positions and learn from their gains and their loses.
2. To create contacts
In today’s digital world, where most communication happens online, there’s nothing more valuable than face-to-face interaction. Networking events allow for these valuable interactions and to create contacts. The good thing about networking events is that they often allow for speed networking, allowing for multiple interactions in a set period of time. By partaking, you can massively extend your network base.
3. To generate customers
Depending on the type of networking or conference event, and the services you offer, you may find customers. A good way to generate customers at an event is by engaging in discussions about your services and by presenting in front of the crowds.
“Everyone you will ever meet knows something you don’t.” – Bill Nye
4. To learn about the industry
Often, entrepreneurs are too busy growing their business that they forget to see the wider industry and disruption can come as a major surprise. As an entrepreneur, it’s important to be prepared and attending events can shine a light on any industry changes, giving you time to plan and prepare ahead.
5. To find partners
Networking and conference events often have a specific topic and theme. Therefore, the people that attend the event are usually in a similar industry and have much in common. These events are perfect for finding new business partners by finding people that complement the services you offer. It can be useful talking to competitors too as you can potentially work together for an optimised version of a project.
6. To meet investors
The best way to engage the attention of an investor is by speaking directly to them. Face-to-face conversations can build trust and begin the foundation for a future relationship. Investors often attend networking and conference events to get to know the up-and-coming businesses in the industry.
7. To be inspired
Once you start networking with like-minded people it’s easy to find creativity, be inspired and come up with new ways to advance your business. You will come away from the event with new ideas and a new lease of life on your business.
8. To build recognition
Recognition can be one of the biggest obstacles for a start-up. Online marketing may not have the desired outcome if you don’t spread the word effectively. Networking is a great opportunity to meet potential customers and build recognition by engaging on your product or services. Most networking events allow for startups to stand or pitch in front of attendees which is a great opportunity to build recognition around your product or service.
9. Because you’ve got nothing to lose
No matter what industry you’re in, you’re guaranteed to pick up something when attending a networking or conference event. From making valuable connections to finding out what customers think of your product, there are many benefits to events.
“Behind every successful person there are many successful relationships.” – Joe Apfelbaum
From gaining inspiration to learning about the industry, building recognition to generating valuable connections, networking and conference events are crucial for event success. However, turning up to an event is simply not enough. You must put as much effort in as possible by talking to as many people as you can.
When networking, get out of your comfort zone and engage with people of all job levels and all industries. When it comes to business, it’s not about what you know, it’s about who you know.
Once the event has ended, always follow up with your new connections via an email, phone call or LinkedIn message. It’s important to get in touch while you’re fresh in the mind of your connection to lay the foundation of future cooperation. Lastly, always remember events are fun and never take them too seriously.
6 Creative Ways to Hype Up a New Product on Social Media
It’s the week before the big product launch, and you’ve been asked to help with a big marketing splash. The problem is despite brainstorming for a few weeks and pushing out a few tweets to build the pre-launch buzz, you’re out of ideas. But merely wondering how to help the new product capture the minds of prospects and customers doesn’t really help.
Here are 6 creative things you should consider to generate excitement for your product in the target market:
1. Create a goal
Don’t limit your awareness program to merely “make people aware” of the product. Go beyond the ideal definition and expand it. There has to be a goal that assists you to measure the success of your program.
This goal can be the number of followers you drive to your webpage, or probably the ones who sign up for more updates. Find out what other options work best for you and let them guide you through the awareness campaign. The key is to make it measurable and ensure if your website is any good; it is fully geared to be not much more than a giant lead magnet.
2. Sell smart, not hard
No matter how much effort you put in, if you don’t do it smart, they’ll lead you to failure. Just because you are leveraging social media, doesn’t imply you can aim in the dark and wait for the arrow to hit the target miraculously. Make sure you very well know the problems that you are trying to solve.
Analyze the people affected by those issues and what attracts them. Leverage social media, but target your buyer personas. New products are often a great time to reconnect with existing clients and prospects. A fantastic way to do this is by getting your sales team to share the content and measure the engagements and click-through rate. Once you have the comparative view handy, you can make the most of social platforms.
“Working hard is very important. You are not going to get anywhere without working extremely hard.” – George Lucas
3. Strike a chord
Personalization is the key to hit the sweet spot in the hearts of buyers. Have the sales team personalize the message. Give your employees the chance to explain the value to their networks.
Write high-level social copy for the various vertical markets you serve and then set the team lose in honing the conversation online. Done effectively, the click-through rate can go through the roof!
4. Build engaging content
Consider buyer personas while drafting the social copy of your content. And take note, we are referring to buyer personas, not a persona. It includes more than one streak of your ideal buyers.
Invest time in understanding the critical aspect of each of them. Make sure you know what your product has to offer to each of them and translate that understanding to explain this value proposition. The better you do at segmenting the message, the more clicks and engagements your content will produce.
5. Don’t reveal too much
Sometimes, marketers get carried away and unveil too much of the information in the pre-launch phase itself. What is left for the final big reveal? Apparently nothing but the product itself. And mind you, dear friend, curiosity killed the cat because she could not withhold it. Why not leverage this mentality for your product marketing as well?
Build anticipation and create mystery around the product. Drop hints, create hype but make sure you have some excitement reserved for the actual launch. Don’t disclose every significant twist.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
6. Narrate a story
Compelling narratives are a powerful way to engage people with your product even before it hits the shelves. Let the existing buyers talk about their experience with your current products. Not only will it talk about your offerings, but it’ll also highlight the positive relationship with existing clients. That’s something that can pay dividends when building a bond with the new ones. Additionally, you receive attention from followers of the customers you are showcasing.
Is your product launch is just a few days ahead, and you need to create product hype on social media? Well, it is quite a task to make the pre-launch ripples. But these six creative strategies can help you get the job done effectively. Use these ideas to showcase the hard work your product team has done and ensure a successful product launch.
Which one of the above 6 ways to market a product do you believe is most important and why? Share your thoughts below!
5 Skills I Learned in the Military That Helped Me Become a Successful Entrepreneur
The moves I’ve made in my career from the military, to the mining industry, to running a multinational business in Latin America, aren’t linear. It’s not every day an ex-Australian military officer finds their niche in Latin American business.
Graduating from Australia’s Royal Military College and Defense Force Academy, I served as a commissioned officer in the Australian Army for nearly 11 years, completing operational tours to Central Asia and the Middle East.
The transition from various Army engineering and infantry roles through to managing a team of legal and financial executives was neither quick nor painless. But, as I entered the company formation process, I found my military service played a significant role in shaping my entrepreneurial fitness. The skills I developed in the Australian Defense Force supported me through several commercial iterations more than once.
Here are some of the key connections I drew between core military values and those I apply to the boardroom environment:
1. Be calculated and decisive
Unsurprisingly, a crucial requisite of military functionality is working quickly and effectively under pressure. This rings especially true for the strategic planners of operations: the commissioned and non-commissioned officers.
My military role made tough demands on me to decide on the best course of action for myself and my team. When deployed overseas, making the wrong decision or not making a decision fast enough could mean failing our mission, and putting people in danger.
In business, it’s vital to understand, analyze and communicate the risks involved in the options laid out before you at various stages. Making offers to clients, moving into a new market, investing large amounts of money into projects. And decisions need to be made based on this analysis before these opportunities pass by.
I can confidently draw on my experiences in service to act fast and capitalize on opportunities as they become available, and make tough decisions in high-pressure situations.
“You cannot make progress without making decisions.” – Jim Rohn
2. Resilience is key
Resilience is fundamental to success in any military career. In training and on operations, one soldier’s spiralling morale could put an entire section in danger. Military personnel are vetted for their adaptability and mental strength from day one, using tried-and-true techniques to push people to their limits.
Having a high level of resilience allows you to cope when things don’t go to plan in business. Investments might not show returns as quickly as hoped, a competitor snatches up an important client, or a difficult situation arises between staff that needs careful management.
I can confidently draw on military-learned techniques to support my own and others’ resilience in the office. Being able to maintain a high level of morale among teams fosters productivity and a willingness to ‘soldier on’ in challenging situations.
3. Leadership and cooperation
People in leadership positions are those that others turn to for advice and support. As a leader, you have to be prepared to make tough decisions that others can’t or won’t. A high-performing team has a courageous, empowering, and communicative leader at its helm.
This is as true in the military as it is in business. Building the right team and driving them to success is both challenging and rewarding – whether the outcome is securing a key logistical foothold to allow aid and other supplies to travel into a war-torn area, or seeing a newly-opened office secure its first major client.
Not every soldier has an easy time appreciating the ubiquity of drills in their military workplace, nor their role in underpinning the success of a smooth operation. But a lack of discipline is tantamount to putting oneself and others at risk. Ignoring lawful orders, or not applying proper first-aid to a fellow soldier, are a couple of examples of this.
To me, commercial discipline means being professional always, even in stressful or frustrating situations. Maintain integrity in everything you do, and don’t cut corners. Carrying out proper legal and financial procedures means staying compliant under local law, and avoiding complications with authorities.
Staying committed to an objective and refusing to drop standards enables you to build a credible reputation for your business that clients hold in high regard.
“We don’t have to be smarter than the rest, we have to be more disciplined than the rest.” – Warren Buffett
5. Cultural awareness
Finally, but no less importantly, showing respect for cultural customs in business is essential for cultivating strong professional relationships. Being aware of your cultural background, and sensitive to those of others, will help build social connections, and make you more relatable to others.
Foreign militaries operating in troubled parts of the world understand that building trust with local individuals and communities is imperative. Without that trust, moving around becomes difficult and more dangerous. To gain trust, soldiers must show respect for people’s culture and way of life.
The same is true in business. A small hiccup such as not shaking hands, or giving an air-kiss to a new acquaintance here in Latin America could start an entire working relationship off on the wrong foot. Cultural sensitivity shows a willingness to embrace people and their society. Never underestimate the significance people place on this element when evaluating your suitability as a professional partner.
It’s no secret that commercial success requires passion, hard work, and dedication. Don’t be afraid to call upon your own and others’ previous experiences to find solutions to problems or forge ahead with complex projects. For military personnel considering testing out their business acumen, be confident that your years of service to your country have also set you up for success in the world of business.
Conquering Inner Battles: Tyson Fury Outside of the Boxing Ring
19 Success Mantras From Zig Ziglar to Help You Unleash Your True Potential
Want to Be an Entrepreneur? It’s Impossible Without These 3 Characteristics
55 Inspirational Quotes That Will Change Your Life
72 Positive Thinking Quotes For More Inner Strength & Growth
30 Famous Quotes That Will Inspire Success In You
- Life4 weeks ago
How You Can Use the Power of Gratitude to Your Advantage
- Success Advice4 weeks ago
Tony Robbins Top 10 MUST Read Books to Expand Your Mind
- Entrepreneurs4 weeks ago
Earn More When You Adopt These 7 Habits of Successful Entrepreneurs
- Life2 weeks ago
6 Reasons Why You Should Never Glorify Failure After You’ve Failed
- Success Advice4 weeks ago
3 Ways to Build Your Inner Confidence and Claim the Life You Deserve
- Entrepreneurs4 weeks ago
12 Essential Skills Required to Succeed as an Entrepreneur
- Success Advice2 weeks ago
Consistency Is the Hidden Power to Your Success
- Success Advice3 weeks ago
6 Ways You Can Be More Productive at Work