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3 Ways to Remove the Hustle From Your Business Through the Power of Automation

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If you’re anything like me, when building your business online you may see asking for help or taking short cuts as cheating. I can’t explain why but when I first launched my business online, I wanted so badly to be able to do everything for myself. It gave me more of a sense of achievement, and I worked many extra hours than I probably needed to trying to do everything myself.

The admin, content creation, marketing, prospecting, web design…I’m sure you get the picture. But it all came to a head when I would burn myself out time and time again. I kept hitting a wall where my business was concerned as there was only 1 of me and only limited hours in the day.

I got bored of the hustle and thought there must be a much simpler way to build and market a business online. Especially as I was a single mother, looking after my child when I wasn’t running a business single handedly. That’s when I discovered something that not only gave me back my freedom but also transformed my business, bringing in enough revenue within 8 weeks to enable me to leave the day job and become a work from home mum.

It was the power of automation!

I looked all around me as well at the other mum’s building their businesses online but desperately struggling to make ends meet and wearing themselves out. I knew there was a way to simplify my sales and business processes.

Here are my top 3 recommended tools to start removing the hustle from your business today:

1. Messenger marketing

I use Manychat which is a messenger marketing platform which enables you to market to your subscribers directly through Facebook messenger. The ways in which you can use this incredible technology is endless but I will name a few ways in which you can use this in your business.

Automate your sales process! You can build a sales funnel with a messenger bot that can take your prospects through a warm up sequence, build the relationship with them, showcase all of your products and services and even take payments on autopilot.

You can register people for online events or training sessions using your messenger bot, communicate with everyone simultaneously and provide any updates direct to their messenger.

Do you have a membership, team or group of people you need to communicate with? Create a messenger bot specifically for them to enable you to communicate with everyone directly at the same time with just 1 click of a button. Subscription messages can also be sent and scheduled in advance.

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates

2. Email marketing

Another form of digital marketing, email marketing has been around for some time but still very much has a place in today’s marketing world. You can use a lead page/landing page and an account with an email provider to automate all aspects of your sales process and communicate regularly with your subscribers.

Treat your list well, provide them with valuable content and you can build a tribe of loyal followers. If you match this with an ongoing ad campaign you have the ability to be making sales on autopilot.

Set your automation up and you can take your leads through your whole sales process and all the way up your product/service value ladder. If you sell digital products such as courses, this allows you to be earning a residual income whilst you sleep.

3. Automate your social media content

Zapier is the most incredible workflow automation tool I have ever come across. Allowing you to create automations between most apps that you can use online. For example, if you use spreadsheets, you can create a trigger every time a new entry is entered on your google sheet with an email address, they automatically get added to your mailing list and sent automated emails.

My favourite zap (an automation created between 2 apps) is between Trello and Buffer. You can connect both apps together in a seamless way which allows you to plan your social media content in Trello, write your content, set the date you wish the content to post, add an image and this will automatically send all of the information to your Buffer account and schedule the post for your social media accounts.

Even more incredible is that this system works across multiple platforms so you can use it to schedule content for Facebook, Twitter, Pinterest, LinkedIn and Instagram all at the same time.

“Automation and technology don’t cure behavioural ruts; they just create new instances of them.” – Kenneth Goldsmith

I can’t even begin to tell you how much my life has changed since implementing these into my business. In just 3 months my income increased by 500%. So it’s time to relax and start implementing some automation into that business of yours. The hustle is all a myth.

Emma Hammond, also known as the Queen of Automation, is a business leadership mentor & digital marketing strategist. She teaches business owners how to increase their revenue and work less hours by creating content that attracts their ideal client’s in their sleep and building online systems to generate leads and convert to sales on autopilot. She has A levels in Business, Management & Marketing, a Diploma in Social Media Marketing and is also a CPD Accredited Life Coach. Emma has a 15 year background working in the financial sector in insurance underwriting and sales has successfully built a network marketing business of over 250 members in only 4 months. You can find out more about Emma at www.emmahammond.co.uk.

Entrepreneurs

Tai Lopez’s 6 Tips for Managing Stress and Anxiety as an Entrepreneur

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Life as an entrepreneur will put every aspect of your personality under the microscope. Your strengths will be magnified, however, so will your weaknesses. Knowing who you are and what to do about that will make a world of difference in the way you conduct yourself as an entrepreneur. (more…)

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Why Entrepreneurs Should Eliminate the Word ‘Manager’ From Their Vocabulary

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There aren’t many words that I actively dislike, but “manager” is definitely one of them. In the business world, it’s a title meant to carry a weight of importance. The problem is that it neither accurately describes what people in that role do nor does it signal the empowering qualities crucial for overseeing a team. Let me break it down for you. (more…)

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How Entrepreneurs Can Stay Productive During the Holidays

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With the holidays coming up, it feels impossible to keep your focus, especially as an entrepreneur. While you might have struggled in the past, this year can be different!  (more…)

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3 Ways Entrepreneurs Can Slow Things Down for Greater Success

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Entrepreneurs understand that their world is accelerating. Growth is exponential. Technologies are converging. Business lifecycles are collapsing. Communication is instantaneous. But consider this, in a race between a 1920 Model T Ford, whose top speed is 45 miles per hour, and a new Mercedes-Benz sedan going 100 miles per hour, the Mercedes will win. There’s no question that the Mercedes can travel more quickly. Yet, which driver is more comfortable, more in control?  Which driver is sipping a latte and listening to Enya? (more…)

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