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Success Advice

5 Content Marketing Ideas You Can Learn From Simone Biles

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Image Credit: Simone Biles

John Maxwell once said that “we live in a culture that rewards image- often over integrity. We promote people who appear to have their act together, and encourage others to do the same”. With this in mind, it makes sense that leaders might err on the side of caution when it comes to content marketing and PR by only sharing their achievements or highlight reel. However, one of the biggest lessons that we can glean from Simone Biles’ actions at the Olympics is that leadership does not require us to break ourselves in the name of perfection. Not only is it okay to be human, it’s okay not to be okay and show it!

This is important from a PR perspective, especially, because- contrary to the cultural beliefs alluded to by Maxwell, research shows that when leaders at the top of their game (like Biles) are transparent and vulnerable by “revealing that [they] aren’t perfect, it makes [them] more relatable” and therefore more likeable. This is known as the pratfall effect and is especially important in business because, as the old adage says, people will only do business with people that they know, like and trust.

Since PR (or Public Relations) is, by definition, action that leaders can take to promote “goodwill between [themselves] and the public, the community, employees, customers, etc,” the pratfall effect is clearly something that you will want to harness. So how can you do this?

1. Sharing a blooper reel

The antithesis of a highlight reel is a blooper reel. Within the entertainment industry, this usually takes the form of a series of out-takes which showcase the mistakes or mishaps that may have occurred while actors were filming a particular show or movie. You can incorporate this into your content marketing strategy by sharing behind the scenes footage of out-takes or mishaps that happened while shooting video or audio content, for example, on social media. You can also do this by describing a blooper within the captions of your social media posts and/or extending this idea to give more value to your target audience through blog posts, emails or writing articles for another platform. 

2. Sharing your mistakes

They say “experience is the greatest teacher;” so another way to give your audience your blooper reel is to share some of the mistakes that you made in your journey to becoming the leader that you are today and how you overcame them. Not only does this allow you to use the pratfall effect to your advantage, it shows those coming up behind you what NOT to do- saving them time and heartache in the process. Not only is this a great way to promote the effectiveness of your strategy, service or product, it’s also a great way to show your audience that you understand their pain points because you were once them. This will also serve as inspirational and motivational content for them.

“Real content marketing isn’t repurposed advertising, it is making something worth talking about.” – Seth Godin

3. Sharing your limiting beliefs (past and present)

You can pull the curtain back even further on your mistakes by revealing the limiting beliefs or myths that you bought into leading up to them. You can then share what you did to move passed them. If these are things that you still struggle with, you can share content marketing posts about:

  • What you are currently doing
  • Progress reports
  • The lessons that you have learned in your journey to overcoming them so far

You could also incorporate or repurpose your blooper reel content by turning them into a montage to show how overcoming your limiting beliefs led to your progressive improvement.

4. Sharing your struggles

Sometimes struggles are not internal, like limiting belief systems, they are external, like circumstances. Do you have circumstances outside of your control that you refused to let stop you in the past or are currently refusing to? Whether it’s single parenthood, a disability, racism, sexism, mental health issues or anything in between, share it! As they say, “representation matters”. Not only will such posts make you more relatable- they will help others see that if you can achieve despite them, they can do it too.

5. Sharing your disappointments

Speaking of external circumstances, sometimes your ability to fulfil your mission as leader is not just dependent on you- it’s dependent on others. Sometimes this means that things don’t always go the way that we want them to go. For example, experiencing setbacks in the form of no’s, delays or mishaps. These aspects of everyday life are also worth commenting on because- like sharing your struggles- it will not only humanise you but give your audience an insight into how you handle these situations and rise above them and, by default, how they can do it too.

It takes courage to take off your superhero cape and lay it aside publicly as a leader- especially with the constant pressure to be perfect. Even so, it’s important to remember that your blooper reel is just as valid as your highlight reel when it comes to building know, like and trust with your target audience through content marketing and PR. It is my hope that this article will help you to implement this within your current strategy.

Nina Dafe is an award-winning content marketer, PR specialist, international speaker, and co-author of the #1 international bestselling book- The Art of Unlearning; Top Experts Share Personal Stories on the Courage to Step Out of Your Comfort Zone. She champions individuals to get more visible, attract their dream clients, and get paid what they want through content marketing and PR at Faraboverubiescollection.com!

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Success Advice

20 Ways You Can Become a Powerful Communicator

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Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.
 

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.

 

2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.

 

3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.

 

4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.

 

5. Show empathy: Show that you understand and care about the other person’s feelings.

 

6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.

 

7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.

 

8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.

 

9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.

 

10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.

 

11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.

 

12. Cut the fluff: Avoid being long-winded and get straight to the point.

 

13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.

 

14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.

 

15. Take responsibility: Take responsibility for your own actions and feelings.

 

16. Ask questions: Ask questions to clarify any confusion or misunderstandings.

 

17. Avoid interrupting: Allow the other person to finish speaking without interruption.

 

18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.

 

19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.

 

20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.

 

By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at AweBliss.com so you can master your life with more success.

 
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Success Advice

Dead Men Tell No Tales: How to Navigate a Mutiny as a Leader in 10 Steps

You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way

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You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way and perhaps that has created a divisive and adversarial working environment that makes it difficult for you to influence and inspire your team in a way that meets your vision. (more…)

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Success Advice

How to Think Like a CEO for Your Future Success

A blueprint for CEOs to draw a disciplined strategy

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Strategic thinking helps CEOs build successful businesses. It helps them establish everlasting enterprises. It is one of the key elements of decision-making. It is different from strategic leadership. It differentiates between leaders from managers.  (more…)

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Success Advice

How to Focus Your Mind on Your Goals in 2023 Constructively

In this world of distractions due to information overload, it has become a big challenge to focus our minds

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In this world of distractions due to information overload, it has become a big challenge to focus our minds on positive aspects and constructive activities. Sometimes we waste our precious time mentally and physically due to distractions arising out of technology. We must understand our priorities and learn how to focus on them religiously. (more…)

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