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12 Things That Will Help Build Your Brand Reputation for Your Startup

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Brand reputation drives the success of businesses, irrespective of what industry you are in. Currently, there are approximately 543,000 startups every month. 70% of these do not survive beyond two years, 50% do not exceed five years, and a third fail to cross the ten-year mark. Only a quarter of these businesses can survive beyond 15 years.

When you’re just starting out, your brand reputation is a blank slate. There is no negative yelp reviews, no social media meltdown, or inactive website traffic. But all this will change quickly. When you get positive customer reviews from the start, it becomes harder for negative reviews to weigh down the average star rating.

As a startup, you probably don’t have to worry about large-scale disasters. Your primary target should be to build brand reputation and positive associations. Here are 12 things you need to think about:

1. What Do You Want to be Best Known For?

What does your business stand for? What kind of a brand do you want to build? Give yourself the time to consider how you want to be perceived and what it is that you want to be known for. When you are clear on how you prefer people to see you, it will direct your business decisions.

2. Start With Your Website

If you’re looking for your customers to find you, your site should rank high in the search engine results. Poor online ranking can be a death warrant for your brand. Regularly add content to your website and collaborate with reputed sites. Make good use of tags and SEO keywords to give you the best visibility to the right search terms.

3. Have a Social Media Presence

You may not use all social media platforms, but it’s always a good idea to secure your company name on all the platforms and even purchase related domains if necessary. Keep your pages fresh and updated, and use your content to interact with customers besides cultivating brand awareness. This will not just help you build a reputation quickly but will also allow you to monitor how your audience responds to your brand.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

4. Blogging

Blogging is another excellent platform for you to control the information and messages you put out there about your business. Actively use your blog to share new information and updates about your business. Encourage your readers to make use of the comment section and actively interact with them.

5. Stay Responsive

Whether it’s on social media, email or the comment section on your blog, make sure to respond at the right time and with diligence. Interacting with customers through social media platforms or on the web is just another form of customer care, albeit better. Use this medium to connect with your customers on a personal level.

6. Tempted to Purchase Reviews?

Let’s be real, even Donald Trump has millions of fake followers on twitter. By starting early, it will give you a strong online presence that won’t be affected by a few negative reviews every once in a while, and you won’t have to buy fake reviews. From Presidential candidates to reputed Healthcare marketing campaigns, they have all shown that social media presence is not something you can afford to leave to chance.

7. Take the Reins Early 

If you want to build a positive online presence, it is important to control your brand reputation early on. As a new business, you start with a blank slate. Take advantage of that and focus on cultivating a strategy for brand reputation management that will set you up for some massive success.

8. Build Trust

Great brands succeed because a) they offer quality, and b) customers trust them. The quality you deliver, the messages you send out, and your customer care, all affect the trust that your customers have towards you. Transparency is another way to win over your customers’ trust. Your customers will respect you for being honest and open even when you have made a mistake.

9. Focus On Proactive PR

Simply sending out a Press Release whenever you have a big announcement to make will not take you very far. Find ways to join the larger industry conversations even when you don’t have any company news to share. By actively recognizing PR opportunities, it will continually put you under the spotlight.

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson

10. Your SEO Strategy and SERP

There is no denying your search result performance has a massive impact on your business and its bottom line. SEO also plays a significant role in building a strong brand reputation for your business and overshadow any negative results. It doesn’t stop there. You have to continuously work on your SERP so that when someone searches for your Company, it is your content that they find first.

11. Know How to Handle Criticism

Don’t shy away from negative comments or criticism online. Negative feedback will make your business stronger and hence, more successful. If people are slamming you online, find a way to address them appropriately and quickly. Paying no attention to it will not make it go away. When you respond professionally and promptly, you are nipping the issue at the bud and saving your Company from a potential mess.

12. Accept That It’s Never-ending

Brand reputation management isn’t just for startups. You may have an excellent reputation today, but it could all go away in the blink of an eye (no kidding). Search engine results and algorithms, customers’ expectations and opinions are continually changing on a daily basis. If you want to maintain your positive brand reputation, you will have to keep working at it always. 

My name is Lauren Williams, currently working as a senior marketing manager at MedicoReach. I have been working in the B2B industry for a decade now. Through my expertise, I keep the industry updated on latest trends, development, and advances across the various segments of digital marketing.

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The Truth About Marketing Every First Time Founder Should Know

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While starting your own business is an exhilarating experience, many start-up founders struggle with successful marketing more than any other area of business. So if you’re thinking about starting a business, here are some of the key things you need to know about marketing before you take the plunge. (more…)

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Lessons I Have Learned About Scaling a Business as a Startup Founder

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When I set out to start my own business three years ago, I never imagined bright lights and private jets to New York or Shanghai for business meetings. Good thing I didn’t because it is nothing like that at all. It was a struggle from day one and I had to embrace the grind to grow. (more…)

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5 Hacks to Improve Your Writing Skills in English for ESL Learners

Phil Collins

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Studying in college is hard for everyone, but ESL learners arguably suffer the most. Moving to a foreign country, learning a new language, and keeping pace with the rest of the class may seem like an unbearable burden. It’s okay to feel overwhelmed, but you have to pull through and not give up. 

In moments like this, it’s always a good idea to seek help. Whether you go to WriteMyPaper to order an essay or just talk to a friend, admitting vulnerability is an important step towards improvement. In this article, you will find some tips on how to get better at essay writing, even if English is not your native language.

 

Control Your Environment

Improving your language skills is all about constant practice. Living in an English-speaking community is the first thing you should do to start your practice. It might be tempting to surround yourself with people who already speak a familiar language. However, this way, you won’t be practicing English on a daily basis.

You need to make those lessons almost intuitive in a way that you don’t have to do anything to learn the language. If you live in an English-speaking community, for example, if your roommate speaks English, you will have to practice the language, whether you want it or not.

Still, make sure you don’t take it too far. Taking care of yourself is still as important as ever. Feeling like an alien for the sake of education is not worth it. Remember to keep in touch with your friends and family, talk to them as often as necessary.

 

Practice Constantly

Practicing language is not just about doing your homework. You can make practicing English a normal part of your daily routine by watching TV, listening to music, and reading books in this language. 

Yet, this is a bit tricky. When being surrounded by white noise, people tend to learn not to notice it. You need to ensure this doesn’t happen. As you watch movies or read books, maintain your attention on what you’re doing. If you hear or see a word that you don’t understand – translate it and write it down. Be mindful and remember what you’re doing this for.

 

Writing Is The Answer

If you want to specifically learn to write, you need to do one thing, and that is to write. Continuous practice will help you understand what mistakes you often make and, in time, eliminate them. Focus on your goal, and don’t get discouraged when something’s not working. After all, even Rome wasn’t built in a day!

Get a journal and write in it daily. Pick a new topic every time and note everything you can think of. It’s also important that you write by hand, a spelling checker in your computer is tempting, but it will not help you remember how to spell words correctly. 

Besides, journaling as a habit has multiple health benefits, and it can be therapeutic. It can help you get in touch with yourself and process your emotions better.

 

Learn In a Group

It’s proven that learning in a group is more efficient due to the sense of competition. Find a bunch of like-minded people who want to study with you or join an already existing one, like a speaking club.

The benefit of such activities is that you get all these people from entirely different backgrounds who are all good at various things. This will help you exchange experiences, which is impossible if you’re alone.

Schedule regular meetings, come up with topics to discuss and activities to do. You could watch videos or movies together, or talk about common things. Having assignments like describing an event can also be beneficial for the entire group. This way, while one person speaks, the rest think about how they would say the same things differently. 

This will help you feel more confident in your skills and, consequently, speak and write better.

 

Expose Yourself

The most important thing about learning a language is not to be afraid of making mistakes. It’s inevitable; you just have to take it as a natural part of a learning process. 

A child that is learning how to walk doesn’t give up after falling once, and you shouldn’t either. It’s most likely that your friends understand that you’re just learning a language, and they won’t laugh at you for misusing a word or a few. 

Get over that fear of error and make as many mistakes as it will take. Treat it lightly, and don’t beat yourself up for it. On the other hand, try to attend as many events as you can that will expose you to the foreign language. Not only will it boost your English skills, but also improve your social confidence!

 

Wrapping Up

Learning a language is hard; there’s no arguing about that. However, it’s going to get easier with time. Take every hard thing that life throws at you and turn it into a lesson. 

Watch your favorite movies in English, converse with native speakers, and you’ll see the improvement very soon!

Remember to be patient about it. Don’t give up, and don’t beat yourself up over something that you have so little control of. Good luck!

 

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Remote Work + Education: 3 Tips for Students Who Want to Have It All

Phil Collins

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Probably one of the greatest changes for the last year is the shifting to distant learning and working. There are many advantages to the issue, like, not having to commute every day, staying at a cozy home for a whole day. It makes our lives easier in terms of saving time and energy.

If you’re a student, you don’t have to bust out your textbooks every time you go to university. Instead, you have everything close and on the tips of your fingers.

However, within all the positive moments of distance learning, it is highly challenging for many of us. At college or in the office, we have a schedule, a plan which we simply have to stick to.

There is also a boss or a teacher who gives us tasks, checks and monitors our performance.

Well, now, we are our own bosses and teachers and have to come up with the plan and track our tasks independently.

So, how to stay tuned and efficient if you work and study from home? How to get the most of it and not drown in the ocean of procrastination? In this article, you will find three tips to help you out!

 

Set Up Your Workspace

When many think of a distance learning or work, they imagine themselves wearing pajamas and lying on a couch all day with the laptop. No more dress code, make-up, early mornings, coworkers or group mates, paradise!

This is a common misconception of remote work. If you want to work and study from home, it is crucial to create a space where you would stay focused and productive.

Still, if you have had a hard day and feel like having rest on your comfy couch, but there are assignments to be done, leave your worries to professionals in paperwritingservice, just place an order and enjoy your day.

When we both work and study from home, we stay with all those household essentials and, at the same time, have to focus on tasks. That is why a perfect workspace has to be created. So how to reach this ideal atmosphere at home? Here’re some pro tips.

 

Separate Spaces for Everything

This is a common problem for many that they sleep and study at the same place. Our body is a smart mechanism, which gets used to conditions very quickly.

So, as you sleep in your bed, every time you lie on it, your body gets ready to relax and concentrate is the last thing it is ready for. This principle is applied to any other space in your house.

So, your workspace should be particularly aimed at learning or/and work. Every time you get there, your brain will be ready to do the job.

 

Get Rid of All Distractions

This is a very important step if you want to stay productive at home. Your home may be a dangerous space in terms of concentration. To make it easier, help your brain and get rid of everything that might attract your attention and ultimately prevent good performance.

 

Plan Your Day

Every morning when you wake up, you approximately know what the tasks for a day are. So, what’s the sense in planning a day if you already have it all in your head?

This is one more important concept that helps us have everything done on time. Planning a day saves you time and boosts motivation and disciplines.

 

Here’s how it is done:

  • You write down a list of tasks that have to be done;
  • Prioritize them from less important to more important;
  • Hang this list somewhere, where you can always see it;
  • Mark completed tasks.

When you mark the task as accomplished, you’ll get a sense of satisfaction, which may be compared to some sort of praise. There are many tools to write a to-do list from paper to online apps.

 

Dedicate Time for Yourself

When you work and study from home, there will be a risk of abandoning our personal time in favor of more important matters. This factor leads not only to great results but also a concept called burning out.

When people face it, they feel exhausted, demotivated, and apathetic. To avoid this, it is crucial to have time for things you enjoy. It may be a sport, hobby, listening to music, watching movies, seeing friends. Your brain has to relax and get positive emotions to be more efficient in the long run.

 

Final Words

No matter if you want to work and study from home, these principles can be applied to any activity. To manage it all, just follow these basic rules, and you’ll see how your productivity boosts.

Good luck with all your endeavors!

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