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3 Mindset Shifts That’ll Elevate Your Marketing Immediately

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With a degree in marketing and 10 years experience working with companies like Land Rover and Leadpages, I started my own business in 2014 as a social media and marketing speaker and trainer and thought marketing myself and my business would be a breeze. I soon discovered that wasn’t the case. What I soon learned was that marketing for other people is easy compared to marketing your own skills.

When you’re marketing other people and other people’s products or services you don’t have concerns like ‘what will people think?’  ‘who do I think am? ‘what if people don’t want me and my stuff?’ I quickly learnt that mindset is a key element to successfully marketing you and your business. 

Now after seven years in business and having helped thousands of entrepreneurs successfully market themselves, I have discovered three mindset shifts that will help elevate your marketing to attract more clients.

1. You are not the only expert

Often when we think about promoting ourselves and our businesses we get concerned about trying to show up as an expert. This then makes us hold back and maybe play small. 

You might be thinking ‘there are so many experts out there, what makes me different, why should they listen to me? I have nothing to add or what if I don’t really know what I’m talking about and I get found out?’ The good news is there is space for many experts in every industry! 

Let’s take the example of famous chefs. They are all working with the same ingredients, but their personality, style, training and influences mean that even given the same basic ingredients they could all create something very different.

It’s the same for you in your industry. Your education, experiences, training, influence, background and personality will have an impact on what you share and how you might be different to other experts out there. But it doesn’t mean that it is not valued or that it shouldn’t be shared. You are not saying you are the only expert or your way is right, you are simply adding your take on it.

“As marketers, we should be changing the mantra from always be closing to always be helping.” — Jonathan Lister

2. Not everyone will like you

On first reading, this may sound a little harsh.  Like lots of people, I like to be liked and in the past the fear that someone might not like me or what I have to say would often rear its ugly head just as I was about to stand on stage or go live on social media. But as time went on I realized how freeing this sentence was! 

Worrying what people might think of you or worrying that people might not like you is one of the big reasons that entrepreneurs decide not to show their face as often as they should. Or even holding back all together and not sharing their brilliance at all. But I would really encourage you to. In fact showing your face is a perfect way to ensure you are attracting your people. 

When someone sees me live on social media or speaking on stage I am being completely authentic, they get to see the real me, they get to see what I’m like and they get to decide if I’m for them or not. If I’m not for them, that’s fine. 

By showing up I am giving them the chance to discover that before deciding to work with me. If I am showing up authentically then they understand who I am and what I am like, when they do work with me and they don’t get any surprises. Therefore I only attract the right people.

3. What’s the worst that could happen 

I have a saying among my students ‘What’s the worst that could happen?’ I make them ask themselves this question every time they are too scared to do something – and being too scared to do something normally means they’re worried to put themselves out there and are concerned about being seen as an expert.

So let’s take speaking as an example. It’s a great way in which you can be seen as an expert, get yourself out there and grow your business. But  let’s say you are scared of speaking. I want you to think for a minute and write down what is the worst that could happen. And instead of ignoring this chimp part of our brain that likes to put us in a spiral of fear and self doubt, I want you to listen to it for a little bit and write down what it tells you. My fears might include ‘what if I fell over on stage, or what if I forget my words, or what if someone in the audience knows more than me.’ 

Then once you’ve made your big list of everything that could go wrong I then want you to think about what you would do if that thing happened? What would you do if you forgot your words? Well,  in reality no one would know and you could carry on or if you’re like me you could say “I lost my train of thought” and keep going.. No one is going to die, no thunderbolt is going to come from the ceiling and strike you down because you forgot your words. 

When I do this exercise with my students, once they have thought about things that could go wrong and what they would do about them, I then  ask them to write down ‘and what would you do if it went right?’ What would that mean to you and your business if it actually went the way you hoped it could go?

They soon come to realize that all the things that they fear that once stopped them from putting themselves out there from approaching a new client, to  offering to speak on stage or being interviewed for a podcast, actually is really not that bad. Often the worst that could happen is they say ‘no’ and that’s ok, you’ve lost nothing!

As you can see, most of the marketing we do for ourselves means putting ourselves out there in the world and that can be scary, but instead of letting that fear stop you, lean into it and show up – your perfect customer is waiting for you! 

Teresa Heath-Wareing is an online business & marketing expert who works with small business owners from across the world, helping them to build a business and life they love. An international award winning speaker, TEDx speaker and podcaster, Teresa is recognised alongside some of the world’s digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. Teresa is a contributing author for the international bestselling anthology, “Creating Success: Entrepreneurs & Changemakers Share Wisdom On Achieving Success On Your Own Terms” and hosts a popular weekly podcast called Your Dream Business podcast, where she’s interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, James Wedmore, Mike Stelzner and Dean Graziosi. Listen to the podcast: https://teresaheathwareing.com/dream-business-podcast/.

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Success Advice

The Blueprint to Greatness: 6 Success Lessons from Drake

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Image Credit: Addicted2success (Midjourney, Not Drake)

When we talk about modern success, it is hard to ignore the astronomical rise of Drake. Beyond the Grammy awards, the record-breaking Billboard hits, and the sold-out stadium tours, there is a masterclass in mindset, manifestation, and relentless work ethic.

For entrepreneurs, creators, and visionaries looking to leave a mark, Drake’s approach to his craft offers invaluable lessons.

Here are six core principles extracted from Drake’s journey that you can apply to your own pursuit of greatness.

1. Cherish the “Who Is This?” Moment

When you are first starting out, it is easy to become impatient. You want the accolades, the recognition, and the massive audience right out of the gate. But skipping the struggle means missing out on the most vital part of the journey.

“Don’t ever not be present in your ‘who is this’ moment, because you’re going to be chasing that moment for the rest of your career—trying to keep people as interested as they were when they felt like they were one of the only people listening to you.”

The Takeaway: If you are a new artist or a budding entrepreneur, embrace the grind of obscurity. The hunger and innovation you possess when you are trying to get noticed are the exact tools that will build your empire. Be present.

2. Aim to Be the “First You”

Society often measures success by comparison. We try to become the “next” Steve Jobs, the “next” Jay-Z, or the “next” big disruptor. True success, however, requires unparalleled authenticity and an unwavering desire to be at the top of your own category.

Drake’s mentality was never about following in someone else’s exact footsteps. He didn’t want to be the next Kanye West or Lil Wayne; he wanted to be the first Drake.

  • Refuse to settle: Never aim for second place.
  • Build your own lane: If you see someone else achieving greatness, use it as proof of concept. If they can do it, you can do it—but do it your way.

3. Obsessive Manifestation

Success is rarely accidental. It is the result of holding a clear, almost obsessive vision of the future in your mind until it becomes reality.

Before the fame, Drake used to drive his uncle’s drop-top Audi through the exact same three streets where he wanted to buy a house, bringing people along to physically show them the life he was going to build.

The Takeaway: You have to see it before you can hold it. Speak your goals into existence, visualize your destination daily, and align your actions with that specific future.

4. Master Your Craft and Take Your Time

In a world that celebrates “hustle culture” and the sheer volume of output, it is easy to forget that quality is the ultimate differentiator. You don’t have to crank out 50 projects a week to prove your worth.

“I can do two verses, not finish the song, and feel proud… It’s an individual creative process. There is no standard.”

Know your strengths. For Drake, it has always been his writing. He takes his time, researches, writes on his phone, and refuses to sacrifice the quality of his work just to meet an arbitrary deadline. Discover what your greatest talent is—whether it’s coding, writing, speaking, or strategizing—and take the time required to make it undeniably great.

5. Disconnect From the End Goal

This might sound counterintuitive to goal-setting, but becoming too attached to a final destination can be self-destructive. If your only focus is hitting a massive financial number or a specific milestone, what happens when you get there? You risk stalling out.

The Strategy for Continuous Growth:

  1. Set the target, but focus on the daily steps. 2. Live in the “right now.” Do the absolute best you can in the present moment.
  2. Celebrate the learning, not just the wins. Mistakes are necessary for growth. If you are always right, you can never learn.

6. Let the Product Speak

Many creators complain about not getting noticed or blame the algorithms for their lack of traction. The hard truth? If your product is potent enough, the world will let you know.

You no longer need to move to New York or Los Angeles to “make it.” You can build an empire from your laptop, in your hometown, using the internet as your stage.

“If you have the music, that’s all it takes. Present it to the world, and the world will tell you if it’s worth their time or not… There are people who scour the internet every day looking for the next big thing, and I promise you if that product you have is potent enough, you will be the next big thing.”

Final Thoughts

Success is an addiction to growth. It requires sacrificing immediate gratification, tuning out the critics, and focusing solely on the quality of what you are putting out into the world. You don’t have to be a loud, loose cannon to make an impact. You just have to be relentless, competitive, and completely dedicated to your craft. Keep your head down, do the work, and let your results make the noise.

Here’s a Drake success advice compilation for your to learn more:

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Success Advice

Signs You’re Ready for a More Purposeful Career

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Image Credit: Addicted2success

Doing well at something is not the same as wanting it. Plenty of people are steady at their jobs and still feel hollow at the end of the day. Nothing looks wrong from the outside. Colleagues respect you, the pay lands on time, and you handle whatever gets thrown your way. What builds underneath is harder to name.

A dullness sets in, or a restlessness, or the sense that you’re watching your own work from across the room. It doesn’t mean everything needs to be torn down. Often it just means you’ve stopped growing, and once that happens, what counts as worthwhile work quietly changes shape. 

When work shifts

There is usually no announcement. One day the tasks that once demanded your full attention take almost nothing out of you. Some people notice their focus sliding away from the work and toward the people around it. Wanting to mentor, listen, and help someone untangle a problem tells you something real about where your attention wants to go.

This lands hard in teaching. Class sizes and schedules leave little room for one student who needs an hour, and administrative work swallows the time you’d rather give them. Many educators respond by shifting from a teacher to a counselor, a role built around emotional and social support instead of lesson plans. The work runs deeper with each student and puts their wellbeing at the center of the day.

Changes like this rarely announce themselves loudly. They start as a small nudge you can brush off. Ignoring it gets harder as the months go by.

What purpose feels like

Most of the time it arrives quietly. A small exchange leaves you feeling like you were actually needed. You break down something complicated and watch it land. You steady someone who was spiraling. You point a person toward a way forward when they couldn’t see one. The tiredness afterward sits differently from the kind that flattens you.

Notice when you feel most switched on. Some people run best on targets, numbers, and systems that click into place. Others come alive guiding, backing someone up, keeping them going. Neither ranks above the other. They simply pull from different places.

Work that feels worthwhile usually reflects what you already care about. Value connection, trust, and steady growth, and a people-centered job will sit better than one measured purely in output. Perfection isn’t the goal. Honesty is.

Clues in your strengths

Patterns show up long before certainty does. Consider what people bring to you without being asked. Do friends start unloading before they’ve taken their coat off? Do colleagues mention how calmly you explain things? Are you the steady one while everyone else scatters like startled pigeons?

Pay attention to that. Support and guidance roles tend to grow out of qualities like these:

  • Patience when someone needs time
  • Empathy without absorbing everything
  • Clear communication
  • Real listening
  • Steadiness under pressure
  • Encouragement that doesn’t take over

Calling these soft undersells them. They carry weight because they help actual people get through difficult stretches. Technical knowledge can be added later. A steady, caring way with people is harder to teach, and having it already puts you closer to a new path than you might assume.

Why helping can grow

Roles built around helping tend to keep demanding more of you as a person. There’s no clocking in and ticking off a list. You get better at hearing what someone isn’t saying, at answering with more care, at reading people accurately. Growth like that outlasts any promotion.

Your motivation changes shape too. Pay and status stop being the whole scoreboard, and impact starts to matter. Did that person feel understood today? Did something hard get lighter because you were there? Questions like those keep the work from going flat.

None of which makes it effortless. The emotional load is real. Boundaries hold everything together, and so does proper rest. Choose a helping career with clear eyes, because meaning doesn’t cover lunch, sleep, or a life outside the job.

Testing the next step

Nothing has to be decided by next Tuesday. Small, low-stakes experiments beat dramatic leaps almost every time. Walk around in the shoes before entering the marathon.

Try a few of these:

  • Talk to someone doing the job now
  • Ask about ordinary days, not the highlights
  • Volunteer somewhere support is the point
  • Shadow a professional if you can arrange it
  • Sign up for one course
  • Note down what leaves you energized

Each one separates the imagined version from the real one. Occasionally a role loses its shine once you hear what the hours involve. Just as often, seeing it up close confirms what you suspected.

Stay curious rather than urgent. No contract is being signed. You’re collecting evidence, and evidence beats panic when a career decision is on the table.

Making change less scary

Fear arrives even when the change is a good one. Money, timing, family obligations, the thought of being a beginner again. None of that is irrational. Your brain is doing its job, protecting you, just with more theatrics than the situation calls for.

Size is usually the problem. “Should I change my whole life” is an unanswerable question, and holding it in your head produces nothing but dread. Narrow it until it becomes something you can act on this month. Build savings first. Find out what training actually requires. Set a six-month window and see what you learn inside it.

The fear rarely disappears entirely, and it doesn’t need to. It shrinks once the decision stops being one enormous leap and becomes a series of ordinary moves you can reverse if they don’t work.

Choosing a better fit

Borrowed definitions of success cause most of the trouble. Looking impressive while feeling depleted is a trade that stops paying off quickly. Your own version asks harder questions. Does this line up with what you care about? Does it draw on what you’re actually good at? Could you do it without performing a version of yourself all day?

Alignment matters more than ambition here. The goal is work that fits, that spends your energy well, that lets you be useful without straining for it.

That pull toward something more meaningful deserves attention rather than dismissal. Look into it. Give it time. The full map isn’t required. One honest step forward is usually enough to start.

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Success Advice

How to Prepare for a First Video Conversation Online

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Image Credit: Addicted2success

A first planned video conversation feels easier when the technical setup and basic expectations are handled in advance. A few practical checks reduce distractions and leave more attention for clear, respectful communication.

Prepare Before the Conversation

Before joining a scheduled conversation through a service such as Aveola, review the meeting details, your account profile, and the subjects you intend to discuss. Early preparation prevents last-minute searches for links, passwords, headphones, or background information.

Confirm the Time and Access

Check the date, time zone, expected duration, and correct access link. Add the appointment to a calendar with a reminder, then open the platform early enough to complete any sign-in or permission requests.

Confirm that your email address or phone number is verified when the service requires account verification. Use a unique password and activate two-factor authentication when that option is available.

Plan a Few Topics

Prepare two or three simple subjects that fit the reason for the conversation. For a professional call, these subjects might include responsibilities, project goals, or next steps. For a social discussion, hobbies, travel, books, music, or daily routines provide comfortable starting points. Avoid writing a full script. Short notes keep the exchange natural while giving you a reference if the discussion pauses.

Check Your Connection

A stable internet connection supports clearer sound and smoother video. Close large downloads, cloud backups, streaming services, and unused browser tabs before joining.

The table identifies common connection issues and practical responses:

Issue

Visible effect

Preparation step

Weak Wi-Fi signal

Frozen picture

Move closer to the router

Busy home network

Delayed sound

Pause other high-bandwidth activity

Outdated browser

Missing features

Install the current version

Low device power

Sudden disconnection

Charge the device beforehand

Set Up a Comfortable Space

The physical environment affects how clearly both people see and hear each other. Camera placement, light, sound, privacy controls, and personal limits deserve separate attention before the conversation begins.

Position the Camera

Place the camera close to eye level so your face remains centered without requiring you to look sharply upward or downward. A laptop stand, stable box, or adjustable monitor provides a better angle than holding a phone throughout the session.

Leave a small amount of space above your head and keep the lens clean. Look toward the camera while speaking, then return your attention to the screen while listening.

Improve the Lighting

Face a window or place a lamp in front of you, slightly above eye level. Strong light behind your chair creates a silhouette, while overhead lighting alone produces deep shadows around the eyes.

Review the preview screen before joining. Adjust the lamp, curtain, or seat position until facial details appear clear without excessive brightness.

Test the Sound

Use the platform preview or device settings to test the microphone and speakers. Speak at a normal volume and listen for echo, background noise, or distortion. Headphones reduce feedback when speakers sit close to the microphone. A quiet room with curtains, rugs, or soft furniture also limits reflected sound.

Protect Your Privacy

Review what the camera reveals before the conversation begins. Remove documents, photographs, screens, packages, or personal items that display sensitive information.

Five additional checks help protect your account and surroundings:

  • Disable location details that are unnecessary for the session.
  • Review camera and microphone permissions in the browser.
  • Use a background blur when the room contains private material.
  • Keep account recovery codes outside shared devices.
  • Sign out after using a borrowed computer or tablet.

Privacy settings also control profile visibility, notifications, and contact options. Read each setting carefully instead of relying on its default value.

Set Personal Boundaries

Decide in advance which subjects and personal details remain outside the discussion. A planned conversation does not require sharing an address, workplace schedule, financial information, private documents, or account credentials.

Set a clear time limit when your schedule requires one. A simple statement at the beginning, such as having 30 minutes available, gives both participants a shared expectation.

Keep the Conversation Comfortable

Preparation continues during the exchange through attentive communication and a calm response to technical interruptions. A small problem with sound or video does not need to disrupt the entire session.

Communicate Respectfully

Speak clearly, allow the other person to finish, and ask direct questions when something is unclear. Muting the microphone during unavoidable background noise keeps the conversation easier to follow. Consent remains relevant throughout live communication. Respect a request to change the topic, pause, disable a feature, or end the session.

Finish With Clear Next Steps

Before leaving, confirm any agreed action, future date, document, or contact method. This step prevents confusion after professional, educational, or project-related discussions.

End the session through the platform controls, close unnecessary tabs, and verify that the camera and microphone are no longer active. A brief review of what worked gives you a stronger routine for the next conversation.

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Success Advice

The Success Trap of Waiting Until Something Feels Wrong

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Image Credit: Addicted2success

After enough years in medicine, you start to notice a pattern that has nothing to do with biology and everything to do with psychology. The most driven, capable people in the room are often the last ones to deal with a problem.

Not because they are careless. Usually it’s the opposite. They have built successful lives by pushing through discomfort, solving problems, and staying in motion when other people stop.

I still think about one patient from time to time, although the truth is I’ve seen versions of her story more times than I could count. She was building a company, or maybe it was her career, I don’t remember anymore, and she’d been ignoring a symptom for months. She knew it wasn’t normal. She’d caught it early, but there was always a reason to put it off. A launch, a deadline, an important meeting she couldn’t miss. In her mind, stopping even for a day felt like falling behind.

By the time she finally came in, the problem had grown into something much harder to treat than it needed to be. I never thought of her as careless, and I don’t think denial is the right word either. She was doing what had always worked for her: keep pushing, don’t get distracted by small problems, and deal with them later.

That habit that serves you so well at work doesn’t always serve you everywhere else. When it comes to your health, it can become part of the problem.

Why Ignoring Small Problems Feels Like Discipline

People who accomplish a lot usually learn early on that not every ache, inconvenience, or setback deserves their attention. If they stopped every time something felt a little off, they’d never get anything done. After a while, pushing through just becomes second nature, and that habit doesn’t stay at work. It follows them everywhere else.

The problem is that this instinct doesn’t know the difference between grit and denial. Grit is choosing to endure something hard that you understand and have decided is worth enduring. Denial is ignoring a signal you never actually evaluated. They can feel identical in the moment, which is exactly why so many capable people confuse them.

This happens constantly, and not just when it comes to personal health. A founder notices the same customer complaints showing up every month, but keeps writing them off because fixing them would mean admitting there’s a problem with the product. An executive is surviving on four hours of sleep because it’s “just a busy season,” even though that season has lasted the better part of a year. Someone else has been living with the same symptom for months because making an appointment feels like one more thing they don’t have time for.

None of them are being careless. They’re using the same mindset that helps them succeed at work in a situation where it just doesn’t fit.

The Hidden Cost of Living Reactively

The real cost of reactive living isn’t the eventual crisis. It’s everything that happens before the crisis, which is usually invisible even to the person paying for it.

Living reactively means a portion of your attention is always spent managing something you haven’t dealt with yet. That’s a tax you pay daily, in the form of decisions made from a place of low-grade dread instead of clarity, in the form of energy that should be going toward your best work instead going toward keeping a problem contained. You don’t usually notice this tax because it doesn’t announce itself. It just quietly reduces how much of you is available for the things that matter.

This pattern plays out with health the same way it does in business. Very few of the serious conditions I’ve treated appeared overnight. Most started small, were easy to dismiss, and stayed that way for longer than people expected. Your body usually gives you plenty of chances to notice something is wrong before it forces you to pay attention.

Prevention Is the Highest Leverage Work You’ll Ever Do

Meanwhile, we celebrate the comeback, the turnaround, the crisis survived. Nobody publishes a book about the disaster that never happened because someone handled it early.

But prevention is the harder, more advanced skill. Crisis response gets you sympathy and a story. Prevention requires you to act on something before it’s demanding your attention, with no audience and no applause, purely because you understand what will happen if you don’t. That takes a kind of self-management that most people never develop, because it isn’t rewarded the way heroics are.

The best leaders and founders don’t actually handle crises better than everyone else, they just have fewer of them because they treat maintenance as a strategy rather than as something to get to eventually. They ask what a version of themselves with more information would already know, and then they go find that information instead of waiting for it to force its way in.

What This Looks Like in Practice

If any of this sounds familiar, you don’t need to turn your life upside down. Start small. Every few months, take a little time to think about the things you’ve been putting up with instead of dealing with. It could be your health, something at work, your finances, or even a relationship that’s been quietly wearing you down.

The most useful question to ask yourself is a simple one: Am I choosing to put up with this, or am I just avoiding it? Those two things can feel surprisingly similar when you’re in the middle of them, but they aren’t the same. One is intentional. The other usually catches up with you sooner or later.

A Different Definition of Strength

We tend to define strength as the ability to endure. I’d argue the more useful definition is the ability to notice early and act before you have to endure anything at all.

The people I’ve seen build businesses, careers, and even healthy lives over the long term usually aren’t the ones who can take the biggest hit. More often than not, they’re the ones who dealt with small problems before those problems had a chance to grow. It isn’t the most exciting approach or the one that tells the grandest story, but it’s the reason they stay healthy and keep moving forward.

Next time you brush off a small warning sign, ask yourself why you’re ignoring your body’s signals. Most of the time, you’ll likely find that it has less to do with your schedule and more to do with clinging to the identity of being someone who never needs to slow down.

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