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3 Powerful Business Growth Strategies That Help Leaders Rise Above Mediocrity



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The statistics tell us there are close to five billion people that use the Internet every day. Social media has millions of users, and mobile phone use is exponentially growing. Access to the Internet has created an opportunity for business leaders to reach their ideal consumers more smoothly. You can use many organic strategies to reach new customers and add value to the market base.

It’s created tremendous opportunities but also just as much noise. It’s not uncommon to be inundated with advertising and sales offers as you scroll social media. If you checked your inbox right now, there might even be a sales attempt from an entrepreneur or business.

To create a business that generates continually growing revenue, financial security and that allows you to live a life of freedom, you’ll need to stand above mediocrity. You’ll need to stand above the noise and show consumers why you are the leader to do business with.

Here are three powerful business growth strategies that help you show up authentically and engage consumers. Here is the path to increased revenue and a business that creates freedom and success in your life.

1. Impress consumers by focusing on content instead of flashy images of success. 

In the age of social media, it’s not uncommon to see revenue screenshots and vividly portrayed images of success. You see trips, cars, and maybe even big houses. Those images are a marketing attempt to sell you on the lifestyle to purchase whatever is being sold.

While some consumers fall victim to this form of marketing, they ultimately realize there’s not much substance behind the flash. A lot of what is offered is a version of ‘I make my money teaching you how to make money.’ There are ways to teach businesses how to acquire more clients and increase revenue; there has to be practical substance behind what is offered.

Stand above the noise and impress consumers with a value-first approach. One of the best ways to add value is through solid information-focused content that solves pain points and teaches practical thoughts.

Digital communication channels offer business leaders opportunities to contribute value consistently. Your goal should be to use these digital channels to help your consumer’s life and demonstrate your expertise. It’s not hard to stand above the noise when your focus is value-based content.

In a world full of flashy images of success, you stand out when it’s clear to the consumer that your goal is to educate and add value to their lives. Consumers know the real thing when they see it, and they appreciate authenticity. When they’re receiving value-based content, they tell others, and it builds a strong brand.

“Nobody rises above mediocrity unless they use the brains of other people.” – Napoleon Hill

2. Use lifestyle marketing strategically and with a clear purpose. 

Your consumers love it when they can see behind the scenes. Lifestyle marketing is effective because people are visual. When they can visually see how you are building a business and living out what you teach, it draws them into your brand. However, this has to be done strategically. 

If you go all-in on lifestyle marketing, you risk giving people too much access to your life. There’s a danger in building a brand that’s heavily dependent upon marketing your lifestyle. You’re not always going to want to be on, and in lifestyle marketing, you have to. 

Lifestyle marketing is more focused on the person versus building an entity. It’s going to be hard to build a business that you could sell someday if the brand is heavily tied to you. The ultimate goal is freedom, and it’s possible you’re not going to want to do this your entire life. Why not build an asset that you could sell someday?

It’s essential to authentically show your audience what it takes to do what you teach. But, in using lifestyle marketing, make sure you’re strategic about what you share and what you don’t. Focus on topics and solving pain points versus trying to paint a picture of a flashy lifestyle. Separate yourself from all the others using this tactic.

3. Leverage growth marketing but be better at fulfillment. 

Consumers are frustrated because there’s a wave of entrepreneurs that are better at selling than fulfilling the work. Flashy copy closes deals, but then the consumer is let down with a lackluster customer experience. 

As a business leader, your primary goal should be to over-deliver on what you promised your customers. You should have systems and structure in place to make sure the customer experience is stellar. Your goal is to make the fulfillment much better than the marketing was. That’s how you create word-of-mouth marketing and retain lifetime customers.

It’s wise to leverage all the digital platforms to further your reach and market to consumers. It’s a great strategy to leverage growth marketing tactics and mediums to increase sales. Once you do, create a customer experience that builds a word-of-mouth funnel for your business.

The key to scaling a business is good marketing along with better customer service systems that allow you to scale the process consistently. 

Nothing is stopping you from building an amazing business that creates financial security and freedom in your life for years to come. While the flashy revenue screenshots and manufactured lifestyle may look appealing on social media, don’t fall for the hype.

There’s a better way to build a business that allows you to stay authentic to who you are and what you believe as possible. Be the entrepreneur that makes the difference. Use these business growth strategies and leverage them to increase your impact and income. 

Kamila Behrens is a Business Growth Strategist and Book Publishing House Owner. In addition, she is a consultant, executive coach, growth strategist, and business optimization expert. She speaks, mentors, consults, and writes on the importance of building systems, sustainable growth tactics, attracting ideal clients, self-prioritization, revenue optimization, client retention, and ethical sales. Kamila is an International and USA Today Best-Selling author. She's owned Behrens & Company since 2010 and has personally consulted with hundreds of business owners. Learn more at

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10 Lucrative Buy and Sell Businesses to Start in 2024

The buy-and-sell business model provides opportunities across many niches



Businesses to start in 2024

In the dynamic landscape of 2024, starting a business that capitalizes on buy-and-sell models can be incredibly lucrative. This article explores ten different models that entrepreneurs can consider. These ventures range from real estate flipping to trading in domains and luxury items, providing a broad spectrum of opportunities regardless of your initial capital or interest area.

1. Car Flipping

Flipping cars can be a very lucrative business venture for an individual with business acumen, an eye for value, and mechanically adept at cars. It involves buying under-priced cars, restoring, and selling them for a profit. For deeper insights and opportunities in this market, refer to

2. Real Estate Flipping

Flipping real estate—be it houses, condos, or even commercial properties—remains pretty solid business, especially in markets where real estate values are on the way up. Investors buy properties relatively low, do rehab or renovation, then sell at a profit.

The success of the area is endowed with a huge potential spotlight, the ability to juggle various elements such as local real estate market knowledge, and efficient management of renovations.

3. Vintage E-commerce

With the advent of technology, it became easy to sell vintage or retro items over the online selling platform. Be it clothes, furniture, or even collectibles, consumers these days prefer something unique that is eco-friendly and which may have a nostalgia quotient in it. Hence, it brings the opportunity to open an e-commerce shop effectively.

4. Domain Flipping

If you have the skill to predict catchy phrases or business names that would be popular in the future, then buying and selling domain names would be a very profitable business. Register prices are available to purchase domains, which later can be sold at high prices to interested parties or businesses that wish to get an early online identity.

5. Luxury Items

One of the most promising buy-and-sell businesses is the luxury market, and what makes it very attractive is its less sensitivity towards economic downturns. Some of the common items in the luxury market include high-end watches, jewelry, and art, rare cars, all with high yields. Most times, items do appreciate, especially when they are limited editions.

6. Sports Memorabilia

While the sports memorabilia trading business can at times seem lucrative, especially when one focuses on big personae or big events, authenticity and rarity can definitely help items fetch top dollar. Provenance and limited supply both go towards inflating their values.

7. Sneaker Reselling

In recent years, the sneaker resale market has exploded, fueled by a commodity of scarce releases and athletic brand collaborations with a list of celebrities. Today, with operations such as StockX and GOAT, it’s really that easy to break into the worldwide market. It’s pretty easy to find your buyers and make a very good profit if you’re targeting the right trend and releases.

8. Book Flipping

Flipping rare and first editions can become a really meaningful, and yes, one more profitable, business for a book lover. Sometimes the signed ones, rare manuscripts, or those early editions of famous novels could sell for thousands of dollars, usually done by collectors or academic institutions.

9. Furniture Upcycling

Upcycling furniture consists of restoring and using second-hand furniture to sell it at a higher price. For the environmentally aware consumer, this business model has great appeal. It could be pretty profitable if done with good taste and talent in design and restoration.

10. Electronics Flipping

Smartphones, tablets, and laptops resell at values significantly high; hence, business ensues. Buy, refurbish, and sell in better condition to appeal to budget-minded consumers looking for technology at more affordable price points. 

Overall, The buy-and-sell business model provides opportunities across many niches. Be it real estate flipping or vintage item upcycling, you can succeed in both models with market understanding and trend application. That, with careful planning and strategic investment, will throw huge financial returns for these business models in 2024.

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How Your Business Can Outmaneuver Your Competitors by 85%

Did you know that companies that master big data can outmaneuver competitors by 85% in sales



big data strategy

Did you know that companies that master big data can outmaneuver competitors by 85% in sales and more than 25% in gross margins? Sounds inspiring, right? But the thing is that data alone isn’t enough. Rather, it’s the strategy behind it that unlocks these enviable boosts. So, this article explores how to make the most out of your big data and build a strategy that’s functional and competitive. (more…)

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Most Entrepreneurs Fail to Do This and It’s Killing Their Success

Celebrating progress also provides entrepreneurs with the psychological sustenance needed to endure the marathon of building a business



celebrate your milestones

The journey from a mere concept to a tangible reality is one of the most exhilarating yet challenging paths an entrepreneur can navigate. This odyssey is punctuated by milestones that stand as testaments to perseverance, innovation, and relentless hard work.  (more…)

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9 Ways Augmented Reality Gives Your Business a Competitive Edge

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success



augmented reality in business

Leveraging Augmented Reality for Business Advancement: Exploring Applications

In the ever-evolving landscape of business innovation, Augmented Reality in business emerges as a transformative force, reshaping traditional paradigms and unlocking new opportunities for growth and advancement.

Through a comprehensive examination of AR’s capabilities, applications, and business benefits, this article serves as a roadmap for enterprises seeking to harness the full potential of augmented reality to propel their success in the digital age.

UNI.Agency as a forefront developmental agency tailors unmatched digital products and immersive experiences. They help companies outperform their competitors and customers’ expectations. And now, there is time to delve deep into the AR realm.

Gaining Insight into Augmented Reality

From revolutionizing customer experiences to optimizing operational efficiency, AR in retail is poised to drive significant advancements in how businesses operate and engage with their stakeholders.

Augmented Reality (AR) seamlessly integrates digital information and virtual objects into the real-world environment, offering users an immersive and interactive experience through devices like smartphones or AR glasses.

It revolutionizes various industries, from entertainment to healthcare, by enhancing perception and creating innovative opportunities for engagement and exploration in the digital era. AR not only enriches our understanding of reality but also opens up new possibilities for creativity, communication, and problem-solving, making it a powerful tool for businesses seeking to enhance customer experiences and streamline operations in an increasingly digital world.

Differentiating Augmented Reality and Virtual Reality

Augmented Reality (AR) overlays digital elements onto the real world, enhancing the user’s perception of their environment. Virtual Reality (VR), however, immerses users in entirely virtual environments, blocking out the real world. There are some core differences between these two technologies in gear and display approaches:

  • AR enriches reality with digital information, while VR creates entirely immersive virtual experiences.
  • AR typically requires less specialized hardware, like smartphones or AR glasses, while VR often involves dedicated headsets.
  • AR is commonly used for enhancing real-world experiences, such as in gaming, retail, and navigation, encouraging augmented reality shopping. Whereas VR is primarily employed for immersive simulations, training, and entertainment in fully virtual environments.

The Influence of AR on the Customer Experience Journey

As of 2024, Augmented Reality (AR) has evolved into an indispensable tool across various sectors, offering immersive and interactive experiences that seamlessly blend digital elements with the real world.

Stimulating Interest

Augmented Reality (AR) captivates customers by offering visually engaging experiences that spark curiosity and intrigue, enticing them to explore products or services further.

AR’s ability to overlay digital content onto the real world creates an immersive and attention-grabbing experience, drawing customers in and igniting their interest.

Educating and Empowering Users

AR in business empowers users by providing interactive and informative experiences that educate them about products, services, or concepts in a visually compelling manner.

Through AR, customers can interact with virtual models, animations, or informational overlays, gaining a deeper understanding of the features, benefits, or use cases of the offerings.

Exploring Further Depths

AR encourages customers to delve deeper into products or services by offering immersive and interactive experiences that go beyond traditional marketing materials.

By allowing users to explore virtual representations of products in real-world contexts, AR in retail provides a unique opportunity for customers to visualize how offerings fit into their lives, fostering deeper engagement and understanding.

Business Benefits of Augmented Reality

Businesses utilize AR for diverse applications, including product visualization, virtual try-ons, and enhanced customer engagement. In education, AR transforms learning experiences by providing interactive simulations and visualizations.

Additionally, AR has become integral to industries such as healthcare, where it facilitates surgical training and patient education. With advancements in AR technology and widespread adoption, it continues to shape how we perceive and interact with our environment, ushering in a new era of innovation and connectivity.

Let’s look at why AR has become so indispensable as a business tool nowadays.

Revolutionizing Training Methods

AR in business transforms training by offering immersive, interactive simulations that replicate real-world scenarios, enhancing employee learning and skill development.

It’s lucrative for hands-on training experiences. Since there’s no need for physical equipment or environments, reducing costs and logistical constraints while improving knowledge retention and performance.

Boosting Productivity Levels

Augmented Reality in business boosts productivity by providing real-time access to information and guidance, allowing employees to complete tasks more efficiently and accurately.

Through AR-powered tools and applications, workers can streamline workflows, troubleshoot issues, and collaborate effectively, resulting in increased output and operational efficiency.

Implementing Dynamic Marketing Approaches

AR enables businesses to implement dynamic marketing strategies that captivate and engage audiences in unique ways.

By integrating AR into marketing campaigns, companies can create interactive experiences that drive brand awareness, customer engagement, and sales conversions, setting themselves apart in a crowded marketplace.

Fostering Product Development

Augmented reality and marketing foster innovation in product development by facilitating virtual prototyping, design iterations, and collaborative decision-making.

With AR, teams can visualize and test product concepts in 3D, gather feedback from stakeholders, and make informed design decisions faster, leading to faster time-to-market and more successful product launches.

Creating Tailored Customer Experiences

AR creates personalized customer experiences by allowing users to interact with products and services in customized ways.

Through AR-enhanced applications and experiences, businesses can tailor content, recommendations, and promotions to individual preferences and behaviors, enhancing customer satisfaction and loyalty.

Amplifying Brand Recognition

Augmented Reality shopping amplifies brand recognition by providing memorable and shareable experiences that leave a lasting impression on customers.

By incorporating AR into branding initiatives, companies can create immersive brand experiences that spark conversations, increase social media engagement, and strengthen brand loyalty, ultimately driving business growth and success.

Final Thoughts

In conclusion, Augmented Reality in business stands as a transformative force, offering a multitude of benefits across various aspects of operations. From revolutionizing training methods to boosting productivity levels, AR empowers businesses to thrive in an increasingly competitive environment.

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success, while delivering immersive and engaging experiences that resonate with customers and stakeholders alike.

As AR continues to evolve and integrate into everyday business practices, Uni will incorporate the best practices to promote business advancement and drive meaningful change for the clients. We’re to shape the future of commerce to your benefit.

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