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3 Powerful Business Growth Strategies That Help Leaders Rise Above Mediocrity

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The statistics tell us there are close to five billion people that use the Internet every day. Social media has millions of users, and mobile phone use is exponentially growing. Access to the Internet has created an opportunity for business leaders to reach their ideal consumers more smoothly. You can use many organic strategies to reach new customers and add value to the market base.

It’s created tremendous opportunities but also just as much noise. It’s not uncommon to be inundated with advertising and sales offers as you scroll social media. If you checked your inbox right now, there might even be a sales attempt from an entrepreneur or business.

To create a business that generates continually growing revenue, financial security and that allows you to live a life of freedom, you’ll need to stand above mediocrity. You’ll need to stand above the noise and show consumers why you are the leader to do business with.

Here are three powerful business growth strategies that help you show up authentically and engage consumers. Here is the path to increased revenue and a business that creates freedom and success in your life.

1. Impress consumers by focusing on content instead of flashy images of success. 

In the age of social media, it’s not uncommon to see revenue screenshots and vividly portrayed images of success. You see trips, cars, and maybe even big houses. Those images are a marketing attempt to sell you on the lifestyle to purchase whatever is being sold.

While some consumers fall victim to this form of marketing, they ultimately realize there’s not much substance behind the flash. A lot of what is offered is a version of ‘I make my money teaching you how to make money.’ There are ways to teach businesses how to acquire more clients and increase revenue; there has to be practical substance behind what is offered.

Stand above the noise and impress consumers with a value-first approach. One of the best ways to add value is through solid information-focused content that solves pain points and teaches practical thoughts.

Digital communication channels offer business leaders opportunities to contribute value consistently. Your goal should be to use these digital channels to help your consumer’s life and demonstrate your expertise. It’s not hard to stand above the noise when your focus is value-based content.

In a world full of flashy images of success, you stand out when it’s clear to the consumer that your goal is to educate and add value to their lives. Consumers know the real thing when they see it, and they appreciate authenticity. When they’re receiving value-based content, they tell others, and it builds a strong brand.

“Nobody rises above mediocrity unless they use the brains of other people.” – Napoleon Hill

2. Use lifestyle marketing strategically and with a clear purpose. 

Your consumers love it when they can see behind the scenes. Lifestyle marketing is effective because people are visual. When they can visually see how you are building a business and living out what you teach, it draws them into your brand. However, this has to be done strategically. 

If you go all-in on lifestyle marketing, you risk giving people too much access to your life. There’s a danger in building a brand that’s heavily dependent upon marketing your lifestyle. You’re not always going to want to be on, and in lifestyle marketing, you have to. 

Lifestyle marketing is more focused on the person versus building an entity. It’s going to be hard to build a business that you could sell someday if the brand is heavily tied to you. The ultimate goal is freedom, and it’s possible you’re not going to want to do this your entire life. Why not build an asset that you could sell someday?

It’s essential to authentically show your audience what it takes to do what you teach. But, in using lifestyle marketing, make sure you’re strategic about what you share and what you don’t. Focus on topics and solving pain points versus trying to paint a picture of a flashy lifestyle. Separate yourself from all the others using this tactic.

3. Leverage growth marketing but be better at fulfillment. 

Consumers are frustrated because there’s a wave of entrepreneurs that are better at selling than fulfilling the work. Flashy copy closes deals, but then the consumer is let down with a lackluster customer experience. 

As a business leader, your primary goal should be to over-deliver on what you promised your customers. You should have systems and structure in place to make sure the customer experience is stellar. Your goal is to make the fulfillment much better than the marketing was. That’s how you create word-of-mouth marketing and retain lifetime customers.

It’s wise to leverage all the digital platforms to further your reach and market to consumers. It’s a great strategy to leverage growth marketing tactics and mediums to increase sales. Once you do, create a customer experience that builds a word-of-mouth funnel for your business.

The key to scaling a business is good marketing along with better customer service systems that allow you to scale the process consistently. 

Nothing is stopping you from building an amazing business that creates financial security and freedom in your life for years to come. While the flashy revenue screenshots and manufactured lifestyle may look appealing on social media, don’t fall for the hype.

There’s a better way to build a business that allows you to stay authentic to who you are and what you believe as possible. Be the entrepreneur that makes the difference. Use these business growth strategies and leverage them to increase your impact and income. 

Kamila Behrens is a Business Growth Strategist and Book Publishing House Owner. In addition, she is a consultant, executive coach, growth strategist, and business optimization expert. She speaks, mentors, consults, and writes on the importance of building systems, sustainable growth tactics, attracting ideal clients, self-prioritization, revenue optimization, client retention, and ethical sales. Kamila is an International and USA Today Best-Selling author. She's owned Behrens & Company since 2010 and has personally consulted with hundreds of business owners. Learn more at behrensandcompany.com.

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

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Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

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Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

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