With a degree in marketing and 10 years experience working with companies like Land Rover and Leadpages, I started my own business in 2014 as a...
A simple search about personal branding, and you will find articles about colors, logos, and brand identity. They are all essential, but you must understand that...
“Social Media doesn’t work for my business.”
John Maxwell once said that “we live in a culture that rewards image- often over integrity. We promote people who appear to have their act together,...
The statistics tell us there are close to five billion people that use the Internet every day. Social media has millions of users, and mobile phone...
Imagine you want to launch a new ice cream brand. As an early-stage entrepreneur, the pressure to succeed is extremely high. You set up a launch...
While starting your own business is an exhilarating experience, many start-up founders struggle with successful marketing more than any other area of business. So if you’re...
We’ve often said there is no exact formula for success. While that’s true, there are some definite steps you can take to move your business in...
Like most others who start out on a completely new venture, I had no idea what I was doing. Sending 60 cold outreach messages a day,...
If you’d like to learn how to create a well-versed blog, so you can have a blog that’s seen by thousands of people, sign up for...
If you’d like to learn how to tell amazing stories so you can influence people to act, sign up for the free 90-Day Master Class hosted...
Marketing trailblazer David Ogilvy, has in many ways defined the business world as we know it today. Through his company Ogilvy & Mather, Ogilvy worked with...
So you’re building a brand! Congratulations! You’ve got your website up and running, social media profiles all set up and now it’s time for those sales...
As a startup, your priority is to attract, engage, and turn potential clients into lucrative, long-term consumers. And the optimal way to make this possible is...
Brand reputation drives the success of businesses, irrespective of what industry you are in. Currently, there are approximately 543,000 startups every month. 70% of these do not survive...
Tough competition can make growing a new brand seem near impossible, despite the hundreds of new companies that are created every day. Creative solutions offer the...
I recently interviewed one of the world’s leading advertising experts. Over the course of his lifetime, he’s spent over $40 million on advertising, generated hundreds of...
If you’re anything like me, when building your business online you may see asking for help or taking short cuts as cheating. I can’t explain why...
1Entrepreneurs’ work style is crazy, yet full of passion. Can you guess their success formula? Hard work? Dedication? Passion? Yes, all cumulatively, but smart entrepreneurs work...
The digital marketing landscape is in constant flux. New social platforms are born daily, while others fizzle out, and search engine algorithms are updated hundreds of...
If your company did well in 2018, you must be sitting there challenged with a thought inside your head – How can I continue the streak...
The current trend of mobile apps has gathered different opinions. Some business owners think that the entire concept of mobile app development is a luxury which...
Starting your own business is the dream for many, but actually doing it and getting your idea off the ground can be an incredibly intimidating process....
Raise your hand if you’ve been snubbing Pinterest. If your hand is raised, know that you’re not alone because also I used to. Mind you, about...
Out of the many things that Facebook can do, it has the impeccable power of shaping your startup and providing a huge platform to reach out...
There is a lot of buzz surrounding the concept of personal branding amongst entrepreneurs. These days, it seems like just creating a successful business is not...
We live in a world of opportunities. I can remember growing up and always dreaming of wearing a suit and tie to work. It was my...
They say your net worth is equivalent to the five closest people in your network. This is also true for your level of influence, where your...
The face of marketing has changed significantly in the past few decades and even more so in the past few years. People are more informed when...
For many years I had the Superman Complex. I thought I could handle every aspect of my business, no one could do it better than me,...
