Connect with us

Success Advice

How to Engage Your Social Media Audience in 3 Easy Ways

Published

on

how to engage your social media following
Image Credit: Unsplash

There could not be a better time than today to advertise your business online, find clients from everywhere around the world, and grow your brand authority. With the help of social media, your brand, and your name, your products and services can literally be known by hundreds and thousands of people in seconds.

Growing an audience has become so easy, yet not many people know how to grow it the right way and bring about clients, sales, and much returned business. Social media is not a place to have a monologue with yourself and your business or to show off selfies and your beautiful lifestyle. Social media is a place to build deeper connections and have a proper dialogue with your audience.

Yes! Social media is the place to have dialogues and not monologues. It is actually more “social “ than you think. But how do you have a dialogue when you cannot see the other person, when you do not know them, and you have never met them before? You do it by connecting and engaging your audience in your content and social media posts.

Below I explain three simple ways you can engage your audience so that they can like and trust you and eventually buy from you and your business:

1. Be generally interested in your audience and in any new connections you make

Ask your audience questions very often. Ask their opinion about something, and when they answer, make sure you reply to them with a comment. I see so many people not taking the time to reply to their audience and that can leave a bitter taste in ones mouth. A consequence of this is that your audience go to someone else who cares more.

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie

2. Make sure you bring your audience with you in your content

When you share stories for instance, you can add simple questions in the text such as “Has this ever happened to you or have you ever felt like that?” When you share a particular expertise of yours you could ask: “Have you ever used this method before? Or what is your experience with this?”

3. Make them feel important

Make your audience feel important and ask them to help you brainstorm a new name for a product you are creating or to help you find a venue for an event you are thinking of organising. People love to help, and your audience will feel so happy to help you and be part of the decision you have taken.

Obviously, you shouldn’t ask an opinion on matters related to your expertise. For instance, if you are a style coach, you wouldn’t ask your audience which accessories will match a certain outfit. That is supposed to be your area of genius.

“Talk to someone about themselves and they’ll listen for hours.” – Dale Carnegie

By applying these simple steps, you will notice a rise in your engagement and consequently more awareness around your business and brand. Caring is sharing and when your audience sees that you care, they will share and stick around. 

How do you use social media to your advantage and create a loyal following? Share your thoughts and stories with us below!

Debora Luzi is a passionate writer, a mother and an entrepreneur. Debora teaches other entrepreneurs how to become a magnet to their soul, high-end paying clients. She is also the founder of The Writing Club for Entrepreneurs, a thriving and supportive online community of writers in more than 15 countries globally. Debora regularly delivers business strategy workshops in the UK and abroad.

Success Advice

5 Multi-Tasking Tips for the on the Go Mogul

Published

on

multitasking for busy people
Image Credit: Unsplash

It’s no secret that the business world – actually, the world in general – is moving at a speed that wasn’t even possible just a short generation ago. Our new tech tools, most notably the emergence of the wireless Internet enabled device, have made communication, logistics, and management a quicker process than ever before. Combine that with the competitive nature of the business environment, and instead of being able to sit back and enjoy the productivity increases of these new tools, we’re often required to get more accomplished – in the same amount of time. (more…)

Continue Reading

Success Advice

5 of the Worst Pieces of Advice and How to Understand Them Better

Published

on

what to do with bad advice
Image Credit: Unsplash

Ever noticed how easy it is to offer advice? You go to Google, find an inspiring quote and share it with your struggling friend. Yes, it’s well-meaning help, but sometimes it does more harm than good.  (more…)

Continue Reading

Success Advice

5 Marketing Tactics That You Should Stop Wasting Your Time On

Published

on

marketing tactics you should stop using
Image Credit: Unsplash

Marketing is part & parcel of an everyday business. We have arrived at an arena where digital marketing has become really important for building brands and generating sales. There are new technologies, options, resources, and tools that have been recently introduced and all of them seem like an untapped goldmine to a marketer.  (more…)

Continue Reading

Success Advice

Here Are the Must-Have Skills That You Need to Succeed in the Business World

Published

on

skills you must have to succeed in business
Image Credit: Unsplash

In this throat cutting competitive world where you can easily find a startup for all the things that you can imagine, it’s hard for any business to survive without the ‘must-have’. Gone are the days where success just demanded hard work, resilience, and expertise in your field. It takes a few more things to translate passion into a successful business model.  (more…)

Continue Reading

Trending