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Success Advice

7 Ways to Share Your Story on Social Media



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Content marketing is “A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services”. In other words, explicit marketing is simply saying “buy my stuff!” whereas content marketing is the art of persuading people to do so through storytelling.

Storytelling is important because science has found that it causes the release of Oxytocin in the brain, which is a hormone that is associated with social bonding. This is a powerful tool for social media (and content marketing in general) because it basically means that sharing stories helps build the all-important know, like and trust factor needed to get your ideal clients to support and ultimately buy from you. Looking for ways to incorporate this within your social media strategy? Here are 7 ways to do it:

1. Share your “why”

One of the greatest ways to share your brand story is to share you or your company’s why. You can do this by sharing:

  • The mission/vision of your company
  •  What motivates you in terms of impact
  •  What made you start or launch your business in the first place

This is a valuable way to share your story because it helps you to form deep connections and build community with an audience that has similar aspirations, goals and core values- thereby allowing you to attract your ideal clients.

2. How it started vs how it’s going

Another great way to share your story would be to do a how it started versus how it’s going post. These kinds of posts are essentially before and after posts, usually in picture form, that do exactly what they say on the tin- show the progress that your company, brand or business has made from where it started to the present day. They can also be downloaded as design templates with which you can render your own text. The caption could then be an extension of the sharing your why method by telling your audience how you started with an idea to achieve a certain goal and how you have made progress towards it since then.

3. Your highlight reel

Progress can also be demonstrated by sharing your successes (otherwise known as your “highlight reel”) such as:

  • Positive client testimonials/case studies
  • Awards
  • Expansion such as new hires, product lines or property/office spaces
  • Meeting, hosting or sharing the stage with industry celebrities
  • How your business is allowing you to manifest the life you and/or your family have always dreamed of
  • Press

You can then incorporate the aforementioned techniques into your storytelling about these achievements by sharing how they tie into your why (the mission, vision and impact that you want to make in the world) or sharing why they mark how far you’ve come in terms of progress. You could also share quotes from others and simply “piggy back” off of them by sharing why you agree or disagree with the quote based on your personal experience.

“Storytelling is the most powerful way to put ideas in the world today.” – Robert McKee

4. Words of Inspiration

One of the things that all 3 of the strategies mentioned above have in common is the fact that they can all be considered inspirational and/or aspirational for your audience. You can take this aspect of storytelling further by sharing words of wisdom such as the lessons that you’ve learned by getting to this point in your journey and making such progress, impact or waves in terms of success. In doing this you not only create brand loyalty, you position yourself as an authority, expert and credible solution to your ideal clients’ problems- making purchasing your paid content a no-brainer.

5. Previous missteps

Thomas Edison is reported to have once said “I have not failed. I’ve just found 10,000 ways that won’t work” when questioned about his missteps. I say this to say that often the lessons that we have learned about the best route to success come from the fact that we learned what not to do first. As such, it’s important to not just share words of inspiration but the missteps that led you there you. These can include (but are not limited to) past failures, poor decisions, mistakes and/or limiting beliefs, and how you overcame them. In so doing, you:

  •  Humanise yourself
  •  Become more relatable
  • Give your audience hope that if your process worked for you it can work for them too
  • Persuade them to buy without being sleazy or pushy

6. Case studies

I mentioned case studies briefly in the highlight reel section but it’s definitely a storytelling tool worth talking about in greater detail. Case studies are the art of telling stories about the efficacy of your products or services but using clients/customers as the main protagonist in the story (rather than yourself). You can do this by talking about the problem that the client/customer had when they first approached you for help, how you helped them and the positive impact that they gained as a result. 

Doing this is really powerful because constantly using yourself as a case study could raise scepticism about bias and/or whether or not you can get the same results for others. Using other people as case studies, however, obliterates those objections. Your ideal clients will also identify with the people in the story, see themselves as an ideal candidate for your services or products and will, ultimately, be persuaded to buy from you.

Case studies are also a great tool for non-profit organisations to use as a way of showing how funds are being allocated and making impact in people’s lives. This is will then encourage your current patrons to keep giving and those who are not yet patrons to support your cause.

7. Behind the scenes

The final storytelling strategy to consider using is a behind the scenes (BTS) post. BTS posts typically take the form of a picture or video footage of the day to day background of your business and a caption explaining simply what it is and/or why this is important. Examples include:

  •  Meetings
  • Processes
  • PR appearances
  •  And more

BTS posts are great storytelling tools because they pull back the curtain on your operation and tend to be a more candid representation of your brand, creating a sense of vulnerability and therefore intimacy with your target audience. Depending on what they portray, they can also be inspirational or aspirational as well.

Storytelling is a key content marketing tool, especially when it comes to social media. The better you are at storytelling, the more connected your ideal clients feel to your brand. The more connected that they feel to your brand is the more likely that they will be to invest in your cause, products or services. It is my hope that using the 7 storytelling tools above will help you to see those benefits within your business, just as I have mine.

Denisha-Dlang Ferguson is a creative catalyst, event producer and fashion designer. She is the CEO of the Indiana Fashion Foundation and produces Indiana Fashion Week, along with numerous events, projects and programs. She combines research and creativity to help businesses and creators launch their ideas and events. You can find out more about her at and

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Success Advice

15 Essential Habits to a Stronger, Healthier, and Happier You

The journey towards transformation is not about perfection but about progress



building positive habits

What habits can truly transform your life? That’s what you’re here to uncover. In our no-nonsense guide, we’ll introduce you to 15 habits to change your life, each with the power to improve your day-to-day existence.  (more…)

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Success Advice

19 Common Characteristics All Visionary Leaders Have



visionary leadership qualities

When you look at business leaders like Bill Gates, Sam Walton, Sir Richard Branson, and philosophers like Bertrand Russell, Martin Heidegger, Ludwig Wittgenstein, David Bohm,  C. S. Peirce and inventors like Nikola Tesla, Paolo Soleri, Harvey W. Bailey, Thomas Edison, Alexander Graham Bell and Wright brothers and political leaders like Mahatma Gandhi, Martin Luther King, Jr. and Aung San Suu Kyi, it becomes very clear that they are all connected through one leadership—visionary leadership. (more…)

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Wealth Lessons Everyone Should Hear for Every Stage of Your Life

Do you have the courage to rewrite your story?



what i would tell my younger self

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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