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Build Up Your Social Media Presence Using These Three Personal Powers

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Instead of being on defense when it comes to social media, show the world you mean business with respect, compassion and dignity. Ask anyone of your friends or online connections if they’ve found themselves going down a rabbit hole online and a bunch of them probably will say, “Yep, it happened just the other day.”

Everyone is trying to yank and pull for attention in the online space. People will go to great lengths for a few minutes of your precious time. Do you ever do an inventory of how much time you actually spend on Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube, and so on? I’d imagine for a lot of us, that the time inventory would be incredibly imbalanced.

There was a time many years ago where Facebook actually was all about staying connected to families and friends to hear about their successes and tough times. People shared births, anniversaries, new jobs, and deaths. These things were shared with others out of simply wanting to stay in touch.

Along the way, though, businesses and entrepreneurs found a way to get their products and services out through the use of social media. We’ve used it to launch programs, books, products, conferences…you name it. Yet, where did the honoring process for other human beings get lost in the shuffle? It got lost because a hunger for the almighty currency (money) took precedence.

Bringing back these three personal elements that are within every one of us back to the online world will go a long way toward changing its current state of crisis. ­

Here are three suggestions:

1. Show respect

Everyone wants to be heard and respected. It’s not going to happen all of the time because human beings have differences of opinions. Is it so hard to simply respect another person’s opinion or thought without totally eviscerating them through online comments? We all get triggered by other people, but there is a way to respectfully disagree with others.

In fact, one way you could actually show others respect is by not reacting and commenting out of that energy. You and I are not going to agree on every single topic all the time. That’s a given as we are human. I do believe a little more respect shown in the online space can change the landscape a bit more.

“Without feelings of respect, what is there to distinguish men from beasts?” – Confucius

2. Show compassion

Understand this point about compassion: We all have the capacity to share this emotion with others. It does not mean you have to roll over and just take someone’s abuse. That’s not what I am talking about. Online bullying and scathing words have led some teenagers and adults to committing suicide.

When online behavior reaches that level, then people need to take one giant step back and ask themselves, “What’s going on inside me that I react in that way?” Alas, though, we don’t all think before writing.

Businesses especially need to be careful about their own words and phrases. Case in point: Watch social media platforms during big sports days, like Sundays during the National Football League season.

It’s tough not to “tweet” something toward your favorite team when something goes awry. Do not think you can simply get away with whatever you say because you are a multi-billion-dollar company. One streak of bad news can turn a real sweet streak of success into a pool of failure and despair. Showing compassion to others online starts with you.

3. Show dignity

Where in the world has our dignity gone as a society? This is not about politics or religion in this space. It all comes down to personal accountability and honor. Dignity for corporations and large businesses is not too hot these days. A lot of them don’t know how to effectively communicate with employees or customers through their written and verbal words.

They lean on their historic past filled with pictures of profits soaring through the roof and being the darling of whatever sector they are in for business. A lot of people in high places of power totally forget where they came from, like the bottom of the barrel, and act like fools.

The more dignity you show others in business and life, the more it will be showed towards you. This kind of follows one of those universal laws around cause and effect. The action you take (the cause) leads to the response (the effect), so be dignified in your approach to business and life.

“All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.” – Martin Luther King, Jr.

When you use all three of these elements in your social media presence, more people will become attracted to you and your business. These can become the foundation for your success both today and in the future.

Which one of these 3 elements do you think is lacking most in social media today? Share your thoughts below!

I am a writer, author, and storyteller who helps businesses learn to communicate better with their words for a bigger impact. With more than 30-plus years in the communications industry, I’ve coached writers and reporters on improving their content and stories under deadline conditions. I’ve used my copywriting and content writing skills to help entrepreneurs improve their email sequences, social media posts, and website content. I’ve worked for major corporations like The Hearst Corp., GateHouse Media, Digital First Media, and Southern Newspapers. Awards for my work include being part of a first-place Texas Associated Press Managing Editors team effort for news coverage of major flooding in Laredo, Texas, and a 2009 Print Media Award from Workforce Solutions of South Texas for my business reporting work.

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