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Build Up Your Social Media Presence Using These Three Personal Powers

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Instead of being on defense when it comes to social media, show the world you mean business with respect, compassion and dignity. Ask anyone of your friends or online connections if they’ve found themselves going down a rabbit hole online and a bunch of them probably will say, “Yep, it happened just the other day.”

Everyone is trying to yank and pull for attention in the online space. People will go to great lengths for a few minutes of your precious time. Do you ever do an inventory of how much time you actually spend on Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube, and so on? I’d imagine for a lot of us, that the time inventory would be incredibly imbalanced.

There was a time many years ago where Facebook actually was all about staying connected to families and friends to hear about their successes and tough times. People shared births, anniversaries, new jobs, and deaths. These things were shared with others out of simply wanting to stay in touch.

Along the way, though, businesses and entrepreneurs found a way to get their products and services out through the use of social media. We’ve used it to launch programs, books, products, conferences…you name it. Yet, where did the honoring process for other human beings get lost in the shuffle? It got lost because a hunger for the almighty currency (money) took precedence.

Bringing back these three personal elements that are within every one of us back to the online world will go a long way toward changing its current state of crisis. ­

Here are three suggestions:

1. Show respect

Everyone wants to be heard and respected. It’s not going to happen all of the time because human beings have differences of opinions. Is it so hard to simply respect another person’s opinion or thought without totally eviscerating them through online comments? We all get triggered by other people, but there is a way to respectfully disagree with others.

In fact, one way you could actually show others respect is by not reacting and commenting out of that energy. You and I are not going to agree on every single topic all the time. That’s a given as we are human. I do believe a little more respect shown in the online space can change the landscape a bit more.

“Without feelings of respect, what is there to distinguish men from beasts?” – Confucius

2. Show compassion

Understand this point about compassion: We all have the capacity to share this emotion with others. It does not mean you have to roll over and just take someone’s abuse. That’s not what I am talking about. Online bullying and scathing words have led some teenagers and adults to committing suicide.

When online behavior reaches that level, then people need to take one giant step back and ask themselves, “What’s going on inside me that I react in that way?” Alas, though, we don’t all think before writing.

Businesses especially need to be careful about their own words and phrases. Case in point: Watch social media platforms during big sports days, like Sundays during the National Football League season.

It’s tough not to “tweet” something toward your favorite team when something goes awry. Do not think you can simply get away with whatever you say because you are a multi-billion-dollar company. One streak of bad news can turn a real sweet streak of success into a pool of failure and despair. Showing compassion to others online starts with you.

3. Show dignity

Where in the world has our dignity gone as a society? This is not about politics or religion in this space. It all comes down to personal accountability and honor. Dignity for corporations and large businesses is not too hot these days. A lot of them don’t know how to effectively communicate with employees or customers through their written and verbal words.

They lean on their historic past filled with pictures of profits soaring through the roof and being the darling of whatever sector they are in for business. A lot of people in high places of power totally forget where they came from, like the bottom of the barrel, and act like fools.

The more dignity you show others in business and life, the more it will be showed towards you. This kind of follows one of those universal laws around cause and effect. The action you take (the cause) leads to the response (the effect), so be dignified in your approach to business and life.

“All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.” – Martin Luther King, Jr.

When you use all three of these elements in your social media presence, more people will become attracted to you and your business. These can become the foundation for your success both today and in the future.

Which one of these 3 elements do you think is lacking most in social media today? Share your thoughts below!

I am a writer, author, and storyteller who helps businesses learn to communicate better with their words for a bigger impact. With more than 30-plus years in the communications industry, I’ve coached writers and reporters on improving their content and stories under deadline conditions. I’ve used my copywriting and content writing skills to help entrepreneurs improve their email sequences, social media posts, and website content. I’ve worked for major corporations like The Hearst Corp., GateHouse Media, Digital First Media, and Southern Newspapers. Awards for my work include being part of a first-place Texas Associated Press Managing Editors team effort for news coverage of major flooding in Laredo, Texas, and a 2009 Print Media Award from Workforce Solutions of South Texas for my business reporting work.

Life

5 Simple Hacks to Help You Develop the Habit That Will Transform Your Life

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It’s excruciating when we know what’s killing us but we can’t do anything about it because as you know, it is not easy to pull the brake on a high way. According to Napoleon Hill, “remember this always – the best (and one might say the only) way in which old habits may be removed is to form new habits to counteract and replace the undesirable ones”. (more…)

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Why Do We Have An Unconscious Bias and How Can We Manage It?

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When I hear someone using my name once in a while throughout the conversation we are having, I cannot stop myself thinking “this person must have read Dale Carnegie’s books or must have been influenced by someone who read them…” Have you just recalled a similar moment and it felt nice?

As Dale Carnegie famously said, “Remember that a person’s name is, to that person, the sweetest and the most important sound in any language”. Why did Dale Carnegie highlight the importance of an individual’s name to that person in his “How to Win Friends and Influence People” book published in 1936?

Each and every one of us wants to feel special and unique. I guess he recommends using the person’s name in the conversation because that is one of the easiest ways to grab that person’s attention so that we can enhance the chances of getting our point across. However, I am more interested in this from the other side; hearing our names directly addresses our individuality, our need or desire to feel special and unique.  

Let’s park this one for now and we will come back. 

Categorization is essential to our survival

There is countless scientific research telling us about how our brains recognize similarities and put things into categories, which has been crucial to our survival in evolution and still helps us with a lot of things from learning new things to coping with the continuous influx of massive amounts of information through our senses. 

The continuous influx of information is mostly handled by our subconscious mind rather than conscious. It is estimated that our brains receive about 11 million bits of information every second through our senses, of which only 40-50 bits can be processed by our conscious mind. We process more information than we are aware of. The magic here is the subconscious mind.

An example is when you are at a very loud party where you hear a lot of words flying around without you recognizing each one of them, then suddenly, you immediately catch it when you hear your name. Your subconscious had been processing all of those words, without your awareness, but informed your conscious mind when your name was out there because it was relevant to you.

In order to most effectively process this much information and inform the conscious mind with only the relevant ones, our subconscious employs categorization as one of its strategies.

When our ancestors encountered some deadly predators in the African savanna, their subconscious prompted their conscious mind to immediately fight or flight by categorizing the information gathered through their senses into “predator / life threat / take action”. Most probably we are not descendants of the ones that were frozen rather than fighting or flighting! 

Although it is a completely different situation, the same strategy applied in remembering lists. Let’s look at the below two lists.

  1. lion, eagle, shark, leopard, hawk, whale, panther, falcon and dolphin 
  2. lion, leopard, panther, eagle, hawk, falcon, shark, whale and dolphin

The second list is easy to remember because it is reordered into relevant groups even though the content of the both lists are identical.

Subconsciousness is the magic and categorization is one of its key strategies. It is essential to our survival, learning new skills and processing information as well as bringing back the information we had processed and stored. 

This amazing skill has its drawbacks

As a result of our brains’ categorization strategy, we also categorize people, especially if we don’t know them as well as our closest ones.

Imagine I am sitting at the table next to yours while you are having your favorite coffee and working on your computer or reading your novel at your neighborhood coffee shop. I stand up, very calmly grab your bag, and start walking away. Your reaction might be quite different depending on my outfit. It could be much more vocal and harsh if I have a dirty T-Shirt and a pair of torn jeans on. However, if I have some navy colored, 3-piece suit and well-pressed white button up shirt on, you might even say something like “Excuse me, you might have picked up my bag by mistake”. (There is an experiment done by social psychologists which reported similar results)

Similarly, I would not be surprised to hear that my co-worker’s spouse is very skilled and knowledgeable in English grammar and literature because he is an English teacher. However, I would not expect it from my co-worker herself because she is an outstanding chemical engineer.  

This is defined as unconscious bias or stereotyping, as a result of our subconscious brain’s categorization strategy. The outfit I have at the coffee shop impacts your response to my action, because it puts me into a different category in your mind depending on my outfit. My co-worker’s and her spouse’s backgrounds make me put them into different categories, which might mislead me sometimes.

Just like we categorize things, it is very natural that we categorize people.  

The key question here for me is; how do we truly treat people as individuals so that they feel unique, just like as they would want, while we know that our brains categorize people

We can overcome unconscious bias 

Leonard Mlodinow, in his enlightening book “Subliminal”, suggests that “if we are aware of our bias and motivated to overcome it, we can.” That doesn’t mean that we need to fight our brain’s categorization strategy. We just need to employ our conscious mind more when we are working or dealing with individuals. 

Our unconscious bias might tell us scientists are bunch of technical nerds who cannot understand abstract concepts that marketers are talking about or it might say that marketers are some daydreamers who need to be grounded by scientists to the real world all the time. I am an engineer and I love thinking in abstract terms and I worked with quite a lot of marketers who thought primarily in factual and concrete terms. 

Spending some effort to learn more about individuals will help overcome unconscious bias. Gathering more information and qualities about them will make it easier for us to treat them as individuals rather than a member of the category we put them in our minds. 

The moral of the story here is to recognize the fact that our brains do categorize, and it is essential; but also, to recognize that every individual wants to feel unique. When we appreciate these two and keep reminding them to ourselves, we are one step closer to figuring out our own way to overcome unconscious bias and treat people more like individuals. 

What was the most interesting part of this article for you? Share your thoughts below!

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Life

The Problem Is Not Actually the Problem: Here’s Why

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With my understanding of the Three Principles, which is deepening month-by-month, I’m becoming more curious about whether the ‘problem’ that we think we have, is really a problem. Not for one second am I dismissing a persons’ experience; I’m human after all and I encounter challenges and what I think are ‘problems’ just like the next person. (more…)

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Life

5 Things You Can Do to Fend off Boredom and Stay Focused

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Curiosity is human nature and it’s only natural that humans will lose interest in a topic after a while. This has been a topic that has been extensively explored among children, teenagers and adults by a psychologist with similar results being reported from each of the categories. Human’s minds are therefore prone to boredom, making it important for each professional to spend some time to understand the factors that drive boredom and strategies the individuals needs to use to overcome boredom and focus on their profession and development. (more…)

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