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Success Advice

A Salesman’s Guide On What To Do When Your Prospect Misses Your Call



what to do when a prospect misses your sales call
Image Credit: Unsplash

Regardless of what you are selling, or what your business is, it’s a common occurrence that a prospect doesn’t answer a sales call. It has definitely happened to me as a salesperson and entrepreneur. Now as a CEO, I help my sales teams as well as my clients with increasing their sales ratio from what many salespeople would perceive as a dead lead.

This strategy came to fruition mainly through trial and error, and being so hungry to make sales at the beginning of my journey, that I would do anything I could to close a deal. This process and the word tracks I use, has now become an emotionless system that I train my sales team on and my private clients in when working with them on converting the leads we help them generate for their companies.

Here is the framework that I use:

The Voicemail

I call the prospective buyer at our scheduled time. I get their voicemail. I leave a voicemail saying, “Hey (name of prospect), this is Sidney with the Better Leads Box and I was calling on our scheduled call we had today at (specific time scheduled) and got your voicemail. No biggie! I know life gets in the way sometimes. Would you like to reschedule our call for later today or is later this week better? I look forward to chatting with you soon.”

The Text Message

After leaving the voicemail, I immediately use the same word track above and I send this message to the prospect in a text message, as well as a Facebook message. By doing this, our team has seen a 50% higher conversion rate from leads that did not answer their first scheduled sales call.

The reason this strategy works is a mixture of two things, including a word track that is laced with language patterns and embedded commands. It also contacts the client through their direct response communication channels.

The Direct Response Communication Channels

We reach out to our prospects who missed the sales call by voicemail, text message and by Facebook messenger. These three communication platforms are meant for a direct response of some kind and usually quickly. Could you email them? Yes of course, if that’s your clients best way of communication with you. Heck, if fax was still a viable way of communication, I would say fax it.

We want to reach out to the client immediately after missing the call, using multiple channels (voicemail, text and messenger). This will allow us to determine which are the best communication channels with the client, based on what they are most likely to see and respond to. We have found an increase in receiving messages back to reschedule the call when we send these messages within two hours of the original scheduled time.

Language Patterns and Embedded Commands

Let’s break this word track apart:

The first sentence, “Hey (first name of prospect), this is Sidney with the Better Leads Box and I was calling on our scheduled call we had today at (specific time scheduled) and got voicemail, no biggie, I know life gets in the way sometimes.

By saying the first name of the prospect, it comes across less formal, less stuffy which increases your bond with the customer from the message. It is like you have already established a positive connection with the prospect. Then you explain who you are. When done like this in text, this allows your name and where you are coming from to be above the fold (where people can see it on the notification of the text or Facebook message) without having to open it in any way.

The second part of this word track is where the language pattern, called a double bind, really drives the prospect to move and reschedule the sales call.  It goes like this, “Would you like to reschedule our call for later today or is later this week better?” The unconscious mind will typically pick one of the two options we have provided – reschedule today, or later this week.

And finally we finish with the embedded command, “I look forward to chatting with you soon.” We embed into the prospects mind that we will be talking with them soon.

I am confident that by implementing this strategy into your business you will see and increase in your conversion rates from the leads that miss a scheduled sales call. 

If you’re in sales, what do you think is the most challenging part about your work? Share your thoughts with us below!

Sidney Clevinger is a social media influencer, coach, and presenter that specializes in helping entrepreneurs and business owners leverage their social media so they grow their business following a specific and emotionless 3 Pillar Formula that includes lead generation, conversion and retention. Sidney works with clients and runs courses all over the world. He believes that everyone was put on this earth with a gift to share, and leveraging your social media to increase your influence is a great place to do that. Sidney has a range of valuable resources for people to understand how to leverage their social media and attract customers for their products on his YouTube channel, Facebook Page, or FREE Social Media Program, "Better Leads 7-Day Social Media Bootcamp."

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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Crafting a landing page that converts is both an art and a science



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