Connect with us

Success Advice

5 Things I’ve Learnt From Selling Private Jets to 7 Figure Coaching Programs



Image Credit: Unsplash

When it comes to selling, in particular luxury/high ticket selling, I’ve pretty much seen it all. As the owner of both a sales agency, luxury sales brokerage and also working as a high ticket sales consultant/coach/strategist, I’ve been privy to nearly every sales trend, must do sales tactics or formulas that’s been mentioned and yet I hardly use any of them.

The only time I’ve ever attempted to sell with a sales script or set formula was in my first selling job at the age of 16, and I failed miserably at it. Less than 8 weeks later, I had failed to sell a single thing, not even a £9.99 contract. It was safe to say I believed I’d never get back into selling ever again. I’d even go so far as to say I hated selling. I was rubbish at it. The end.
Fast forward to today and the opposite is true. I love selling. Not only do I love selling but I sell with ease. I’ve closed sales on a private jet, supercars, yachts, right the way through to 5, 6, and 7 figure coaching/strategy programs. You name it I can sell it, I’ve carved a successful career in luxury/high ticket selling, not as an employee but as a business owner.

This isn’t just lip service. I’m so confident in my selling abilities, I have no problem pitching anyone I think I can help, including celebrities. Believe it or not, in the early days of my business I even pitched the Queen of England. I kid you not. She never got back to me but that doesn’t matter. What does is the fact I didn’t take it to mean anything about me as a person.

This is a common issue I see in the entrepreneurial space when it comes to selling; the habit of equating the value of their offer or themselves to getting a yes or no.

I’ve scaled to 8-figures in revenue across my businesses, work with footballers, celebrities and other High Net Worth individuals. Do I still get the odd ‘No’ – of course. Did I take it to mean that my service isn’t of value? Definitely not. 

I enjoy selling. My aim is to ensure that you allow yourself to love selling too. After all sales are the lifeblood of any profitable business so it makes sense to enjoy selling if running a successful business depends on it.

Here are 5 things I’ve learnt along the way about selling:

1. Throw away the rulebook 

The first major shift I made that took me from struggling to selling with ease is throwing away the rule book. No scripts, no formulas, no trying to sell how everyone else said it needed to be done. I carved my own path. Instead of trying to fit into someone else’s box by looking for answers that worked for others, I just leveraged what came naturally to me.

In the business space there will always be someone telling you they have the one and only magic way to sell. A magic formula, a specific sentence, the perfect sales script. In reality none of those things will work for you if they don’t fit with the way you naturally sell. In my agency and brokerage, every person goes through their own unique sales training. They aren’t asked to read off a screen or follow a formula set by me. They are taught to discover their own selling rule book, their own selling super power. The one that’s unique to them and will enable them to thrive as a salesperson.

The other side to this is teaching them how to understand who they are selling to, above and beyond their demographics and how they take their coffee. Traditional selling is so focused on showcasing ourselves in the best light, it often fails to look at how people actually like to buy and what turns them off about being sold to.
Selling doesn’t have to fit into a rule book made by someone else, you can sell however you want, in whichever way you want as long as it’s right for you. 

2. I reclaimed selling for me 

You won’t enjoy selling or find selling easy if you hate selling, or see it as something icky, period. The issue is, we’ve almost all experienced a selling situation that made us feel icky, we’ve felt pressured and left the sales experience feeling anything but lit up.

This is where you need to reclaim selling for you, despite the bad experiences I’ve had being sold to, I decided it wasn’t really ‘selling’s’ fault. It was to do with the way people were implementing sales tactics or were so out of alignment with the way they were selling I could literally feel something was off.

Sales wasn’t the issue in any of those situations, rather it was how the person chose to do the selling.

I decided to view selling in a different light, I decided to see selling for what it really was and separated it from those negative, icky experiences and beliefs. I see selling as an empowering experience for both the seller and for the buyer. Given the right environment, people absolutely love to buy. Given the right experience, people will rave about that selling experience to their friends. Turning selling into a positive for yourself is the first step into selling with ease and confidence.

“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.” – Brian Tracy

3. It’s never about the ‘thing’

One of the biggest mistakes I see people make and indeed made myself (oddly enough the sales training I went through at the call centre also trained people to do this) is selling the thing or thinking that the person you’re selling to even cares about the thing itself. 

They don’t. Hear me out.  Whether you’re selling a service, coaching package or an actual product, successfully making the sale is not about the thing itself. It’s about how that thing is going to make someone DO/FEEL/CHANGE/ACHIEVE. It’s about the destination; what will happen for the buyer as a direct result of making this purchase rather than the thing itself. 

The number of times I have sold a service and a client has gone on to have an amazing outcome before we even got started. It’s not just the ‘thing’ that gets results, often it’s the mental and emotional state behind the decision to do ‘something’ about an issue that kickstarts the transformation.
If you keep selling the thing, you’ll forever feel as if you’re having to pull teeth and convince people to buy from you.

4. Emotion is always the primary driving factor when purchasing

How you make someone feel when selling to them will have a big impact on whether they buy or not. In the luxury space in particular, this is an important point to note. Our clients at the brokerage aren’t buying the supercar because it’s a practical mode of transport, they’re buying it because it triggers a certain emotion within them that makes them feel good. This is the same for selling in general. No matter what you’re selling, they’ll ultimately say yes and do so with ease if you trigger their individual buying emotions.

Many people believe that selling is about what you say. It isn’t. Selling is about how you make your client feel, in that moment, in the sales experience. It’s not driven by words, rather by feelings. If you can understand this and leverage it, leads will forever be like putty in your ethical hands. Trust me, it’s one of our secret weapons!

5. People don’t buy in the same way

Many people forget that before anything else, people are people first and as a result, due to our individual experiences, we are all different. We don’t buy in the same way, we don’t buy for the same reason, much in the way not every selling style aligns with our personality or values. One of the most important things to understand is who you’re selling to from the aspect of who they are as a buyer. Not just who they are as a person but who are they as an actual buyer? What drives them to buy? Why do they buy? What is their buying profile?

You may find that you have different buyers for different offers, in which case the best sales process for your offer will also differ. Dive deeper into who you’re selling to and understand what drives them to really create a selling experience that nails getting the ‘yes’ for yourself.

Ultimately, the biggest thing I’ve learnt from selling across the board is, selling is an experience for everyone involved. It’s one that can leave you as a seller feeling on a massive high or a massive low. The same can be said for the buyer. The real key in selling is to understand yourself, your selling superpower – as in how you best connect with people generally, and create selling experiences that are unique to the type of buyer you’re selling to. Your aim is to create an emotional selling experience that leaves them excited to buy from you before you’ve even asked for the sale!

Jane Baker, creator of the DISRUPT sales method, is an 8-figure, award-winning serial entrepreneur, top 100 female UK entrepreneur, CEO of an international group of companies, high-ticket sales strategist, multiple bestselling author, media personality and philanthropist. Jane works with a wide ranging clientele including celebrities and FTSE 500/Fortune 500 companies and has been featured in numerous publications including Forbes. Jane blazed her way to success, ditching industry norms and helps her clients sell five, six and seven figure offers with ease whilst unlocking time freedom to live a limitless life they love. After dropping out of school, aged 16, Jane spent seven weeks in a call centre, unable to sell a single thing. As a result Jane is passionate about empowering others to reprogram their relationship with sales, create aligned offers and sell their way. Find out more about Jane and her work here and here.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Mastering Self-Management for Success: Lessons From Peter F. Drucker

With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success.



Peter f drucker lessons
Image Credit: Midjourney

In today’s dynamic professional world, self-management has become increasingly important. With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success. (more…)

Continue Reading

Success Advice

How to Ignite the Spark Within for Future Success

All of us come to this world with our own reserve of magic unfortunately, not everyone can unleash it



Igniting your spark
Image Credit: Midjourney

What is it that makes some people great leaders while others remain followers? What magic do they have that others don’t? What special blessing gives them the power to bring significant change?  (more…)

Continue Reading

Success Advice

How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions



Your Beliefs Can Supercharge or Sabotage Your Success (1)
Image Credit: Midjourney

Pause for a moment and ponder two pandemic-era beliefs: First, closing schools will control the spread of a serious virus. Second, the consequences of such school closures—particularly social interruption and the prevention of immunity—are worse than becoming sick with the virus. (more…)

Continue Reading

Success Advice

How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity



Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

Continue Reading