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6 Marketing Superpowers You Can Learn From Neil deGrasse Tyson



Neil deGrasse Tyson

Neil deGrasse Tyson, astrophysicist in residence at New York’s Hayden Planetarium is an unlikely role model for marketing excellence. Clearly, he knows how to get your attention. Even on the most complex or boring subjects, as evidenced by over 7.3 million twitter followers, sold out events, and multiple books that have been on the NY Times Bestseller list.

Here are 6 Marketing Tips You Can Learn from Neil deGrasse Tyson:

1. Understand your audience

It doesn’t matter if you are talking about sales, accounting or planets, what matters is that you understand your audience and what they care about. Think about it, if you make your topic relatable to them and what is important to them, you will succeed.

Create specific examples of what you are speaking about by relating it to what matters to your audience. If you are speaking to accountants about social media, make an analogy to their industry to make it more relatable.

Tell them social media was designed for accountants as it features lots of measurable data…likes, follower counts, reports, metrics, gross and net, so that you are speaking their language and it will sound familiar enough to keep their attention.  

Neil’s new book demonstrates his understanding of people and what makes them tick as evidenced by its title – “Astrophysics for People in a Hurry”. It’s really a statement on society today – we now want the key information in the shortest version possible.

2. Be passionate about your work, down to the smallest particle

People are attracted to those who are clearly passionate about their work. By sharing your excitement for your subject matter, you engage and inspire people, and they lean in to find out more. Excitement is contagious. Be passionate about your work and your topic, even when speaking about small details.

A graphic designer who can wax poetic about the loop of an ‘S’ in a specific font, comparing it to the Coney Island Cyclone will capture the attention of their audience, even if they can’t tell Comic Sans from Times New Roman.

“A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren’t proud of what you’re doing, why should anybody else be?” – Richard Branson

3. Express a sense of wonder about even the most minuscule and boring things

Along with being passionate about your subject matter, express a sense of wonder about any and every aspect of your work. Share your continued gratitude that you get to work in your incredible field, and get to share your knowledge with amazing people [the audience]. Being humble and appreciative is endearing.

As a digital marketer, I am still in awe that by having your email address, I can type a message on my computer and hit send knowing that it will land in your inbox within seconds, no matter where around the globe you are located, even without understanding how it works.

4. Use humor in everything

You may not may not remember much from marketing materials or a presentation, but I bet you will be able to recall a good joke or anecdote.

Humor is a great equalizer. It can break down barriers, get your attention, and turn even the most mundane subjects into more fun, interesting ones. Humor can also be memorable, so infuse your marketing with it where possible.

Insurance is a pretty dry subject; one that it is hard to get excited about. Both Geico and  Farmers Insurance recognize this and have created series of humorous ads to both entertain us, as well as display the need for, and range of their services. Take Farmer’s Swing Set Standoff, featuring a moose attacking swings, then crashing through their client’s windshield, all of which turns out to be covered by their insurance plan.

“Like a welcome summer rain, humor may suddenly cleanse and cool the earth, the air and you.” – Langston Hughes

5. Break complex topics down into easily understood nuggets

I don’t know about you, but I can understand most topics if they are broken down into smaller chunks. With shorter attention spans, you can easily absorb smaller bits of information. It also helps with more complex or new topics, to chunk them down into multiple smaller components as well as comparing them to popular concepts or products, so they can be more easily understood. This helps you scan the information quickly, and process it better.

The technology sector is great at doing this. For example:  Getaround, The Airbnb for Cars, is a lot more elegant, instantly understood concept than describing a car rental market place where people rent you their car by the day, hour or week through a smartphone app.

6. Talk or write in clear and appealing sound bites

Want to get your message heard and shared with more people? Communicate in clear, short, and compelling sentences and phrases; this is beneficial in several ways. As mentioned, if you are like most people, you have a short attention span, so concise sentences are easily scanned when reading, or heard when spoken by a presenter.

The added benefit to this method is that you are creating tweet-worthy statements, that will most likely get shared, helping to increase your marketing reach and visibility.

“Houston we have a problem” and  “Mr. Gorbachev, tear down this wall!” are great examples of concise and effective communication. Both soundbites convey information, context and place.  They are also very quotable, and tweetable.  So much is said, in so few [yet memorable] words.

Follow these six simple lessons, and you too, can be seen as having marketing superpowers.

How do you sell yourself? Let us know by commenting below!

Jane Tabachnick is a digital marketing and publicity consultant, and book publisher. She works with savvy entrepreneurs and enlightened professionals to help them tell their story, become published authors, and create greater visibility, buzz, and profits. She has been named one of the top 100 people online by Fast Company. As an ambivert who has often been featured or quoted in the media, she still prefers to help her clients get visibility. For more of Jane’s take on all things digital, publicity and book related, visit or follow her on twitter @JaneTabachnick.



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Success Advice

15 Essential Habits to a Stronger, Healthier, and Happier You

The journey towards transformation is not about perfection but about progress



building positive habits

What habits can truly transform your life? That’s what you’re here to uncover. In our no-nonsense guide, we’ll introduce you to 15 habits to change your life, each with the power to improve your day-to-day existence.  (more…)

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Success Advice

19 Common Characteristics All Visionary Leaders Have



visionary leadership qualities

When you look at business leaders like Bill Gates, Sam Walton, Sir Richard Branson, and philosophers like Bertrand Russell, Martin Heidegger, Ludwig Wittgenstein, David Bohm,  C. S. Peirce and inventors like Nikola Tesla, Paolo Soleri, Harvey W. Bailey, Thomas Edison, Alexander Graham Bell and Wright brothers and political leaders like Mahatma Gandhi, Martin Luther King, Jr. and Aung San Suu Kyi, it becomes very clear that they are all connected through one leadership—visionary leadership. (more…)

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Success Advice

Wealth Lessons Everyone Should Hear for Every Stage of Your Life

Do you have the courage to rewrite your story?



what i would tell my younger self

Do you see what I see? Likely not, as we each see ourselves through the lens of our own story. (more…)

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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