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6 Marketing Superpowers You Can Learn From Neil deGrasse Tyson

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Neil deGrasse Tyson

Neil deGrasse Tyson, astrophysicist in residence at New York’s Hayden Planetarium is an unlikely role model for marketing excellence. Clearly, he knows how to get your attention. Even on the most complex or boring subjects, as evidenced by over 7.3 million twitter followers, sold out events, and multiple books that have been on the NY Times Bestseller list.

Here are 6 Marketing Tips You Can Learn from Neil deGrasse Tyson:

1. Understand your audience

It doesn’t matter if you are talking about sales, accounting or planets, what matters is that you understand your audience and what they care about. Think about it, if you make your topic relatable to them and what is important to them, you will succeed.

Create specific examples of what you are speaking about by relating it to what matters to your audience. If you are speaking to accountants about social media, make an analogy to their industry to make it more relatable.

Tell them social media was designed for accountants as it features lots of measurable data…likes, follower counts, reports, metrics, gross and net, so that you are speaking their language and it will sound familiar enough to keep their attention.  

Neil’s new book demonstrates his understanding of people and what makes them tick as evidenced by its title – “Astrophysics for People in a Hurry”. It’s really a statement on society today – we now want the key information in the shortest version possible.

2. Be passionate about your work, down to the smallest particle

People are attracted to those who are clearly passionate about their work. By sharing your excitement for your subject matter, you engage and inspire people, and they lean in to find out more. Excitement is contagious. Be passionate about your work and your topic, even when speaking about small details.

A graphic designer who can wax poetic about the loop of an ‘S’ in a specific font, comparing it to the Coney Island Cyclone will capture the attention of their audience, even if they can’t tell Comic Sans from Times New Roman.

“A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren’t proud of what you’re doing, why should anybody else be?” – Richard Branson

3. Express a sense of wonder about even the most minuscule and boring things

Along with being passionate about your subject matter, express a sense of wonder about any and every aspect of your work. Share your continued gratitude that you get to work in your incredible field, and get to share your knowledge with amazing people [the audience]. Being humble and appreciative is endearing.

As a digital marketer, I am still in awe that by having your email address, I can type a message on my computer and hit send knowing that it will land in your inbox within seconds, no matter where around the globe you are located, even without understanding how it works.

4. Use humor in everything

You may not may not remember much from marketing materials or a presentation, but I bet you will be able to recall a good joke or anecdote.

Humor is a great equalizer. It can break down barriers, get your attention, and turn even the most mundane subjects into more fun, interesting ones. Humor can also be memorable, so infuse your marketing with it where possible.

Insurance is a pretty dry subject; one that it is hard to get excited about. Both Geico and  Farmers Insurance recognize this and have created series of humorous ads to both entertain us, as well as display the need for, and range of their services. Take Farmer’s Swing Set Standoff, featuring a moose attacking swings, then crashing through their client’s windshield, all of which turns out to be covered by their insurance plan.

“Like a welcome summer rain, humor may suddenly cleanse and cool the earth, the air and you.” – Langston Hughes

5. Break complex topics down into easily understood nuggets

I don’t know about you, but I can understand most topics if they are broken down into smaller chunks. With shorter attention spans, you can easily absorb smaller bits of information. It also helps with more complex or new topics, to chunk them down into multiple smaller components as well as comparing them to popular concepts or products, so they can be more easily understood. This helps you scan the information quickly, and process it better.

The technology sector is great at doing this. For example:  Getaround, The Airbnb for Cars, is a lot more elegant, instantly understood concept than describing a car rental market place where people rent you their car by the day, hour or week through a smartphone app.

6. Talk or write in clear and appealing sound bites

Want to get your message heard and shared with more people? Communicate in clear, short, and compelling sentences and phrases; this is beneficial in several ways. As mentioned, if you are like most people, you have a short attention span, so concise sentences are easily scanned when reading, or heard when spoken by a presenter.

The added benefit to this method is that you are creating tweet-worthy statements, that will most likely get shared, helping to increase your marketing reach and visibility.

“Houston we have a problem” and  “Mr. Gorbachev, tear down this wall!” are great examples of concise and effective communication. Both soundbites convey information, context and place.  They are also very quotable, and tweetable.  So much is said, in so few [yet memorable] words.

Follow these six simple lessons, and you too, can be seen as having marketing superpowers.

How do you sell yourself? Let us know by commenting below!

Jane Tabachnick is a digital marketing and publicity consultant, and book publisher. She works with savvy entrepreneurs and enlightened professionals to help them tell their story, become published authors, and create greater visibility, buzz, and profits. She has been named one of the top 100 people online by Fast Company. As an ambivert who has often been featured or quoted in the media, she still prefers to help her clients get visibility. For more of Jane’s take on all things digital, publicity and book related, visit http://www.janetabachnick.com or follow her on twitter @JaneTabachnick.

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2 Comments

2 Comments

  1. Sue Dunlevie

    Aug 14, 2017 at 9:04 pm

    Love this post,Jane. Great ideas.

    Sue

    • Jane Tabachnick

      Aug 14, 2017 at 9:30 pm

      Thank you Sue! I was, and am inspired by Neil deGrasse Tyson!

      Jane

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Success Advice

Are You Really a Leader? 3 Questions That Will Help You Find the Answer

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leadership
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Being a leader is a lot of responsibility. People look to you to make decisions, direct them, provide support, and get results. A true leader is an amazing presence: a humble yet confident person who inspires those around them.

Unfortunately, a lot of people think they’re leaders, but really aren’t. In fact, according to talent scientist Tomas Chamorro-Premuzic, 80% of people believe they are better-than-average leaders, which is objectively impossible. I see people claiming to be leaders all the time, but they’re all talk and no substance.

What is Leadership?

A lot of the people I talk to seem to think that you become a leader just by having a job managing people. That’s simply not true. Leadership is a balancing act that would make a master juggler impressed.

True leadership involves making sure that there is a happy balance between employees’ needs and the company’s needs. If only the employees’ needs are prioritized, the company won’t be profitable. Likewise, if only the company’s needs are considered, employees will leave.

True leaders have the self-awareness and strategic skills to understand this delicate balance and understand their role in creating those key compromises.

“The key to successful leadership today is influence, not authority.” – Ken Blanchard

Can You Be a True Leader?

Although there are a number of different leadership styles and theories out there, leadership boils down to a few essentials. Leaders need the emotional intelligence to navigate difficult and uncomfortable situations while being able to inspire others to take action. There’s a big difference between saying you’re a leader and acting like one.

If you want to increase your self-awareness and find out if you’re a leader others can rely on, start by asking yourself these three questions:

1. Do you want to be a leader?

It may seem unfair, but in my experience, the people who make the best leaders don’t necessarily want to be. You only want what you don’t have, and same rings true here. If you want to be a leader then you probably aren’t focusing on the right aspects of leadership.

True leaders are natural trail-blazers, but they don’t set out to lead anyone. People just happen to take note of their talents and confidence and look to the person for advice and guidance.

2. Do you have an original vision, or are you just power-hungry?

Why do you want to be a leader? Is it so you have the final say, or do you have actual goals you want to accomplish with a team? True leaders don’t feel threatened by others—they’re too busy getting stuff done. Leaders typically don’t need to test or confirm their power.

If you think good leaders give directions and just want others to listen, you’ve got it wrong. The best leaders often don’t need to speak a whole lot—they listen and observe, they think deeply, and when they do speak, it’s meaningful.

A true leader acts and others follow those actions because they trust and respect the leader. It isn’t about a power battle or an ego trip. Leaders have a true vision.  

3. Are you willing to do the dirty work?

You don’t get to be a leader if all you do is sit around, give orders, and let other people do the dirty work. Real leaders are humble, and no work is “beneath” them.

They want to know what’s going on at the ground level, and they want to help their people when they’re struggling. If you’re not willing to talk to a customer or back your employee up in a bad situation, you don’t get to call yourself a leader.

“Leadership is a choice, not a position.” – Stephen Covey

Becoming a Self-Aware Leader

How did you do? Maybe you’re not cut out to be a leader. Maybe you are. Maybe you need to work on a few things first.

Real talk: being a good leader isn’t easy. However, becoming a true leader benefits everyone around you and can be extremely fulfilling. If you’re more determined than ever to become the best, most self-aware leader you can be, that’s great news: we need more leaders out there.

What are the characteristics of a great leader in your opinion? Share with us below!

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Success Advice

Capitalize on the 80% of Business That You Are Missing Out on Right Now With This Method

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referral marketing
Image Credit: Unsplash

Most of us are aware of Pareto’s Principle, the 80/20 rule. This principle states that 20% of the input gives us 80% of the output. The top 20% of your salespeople account for 80% of your business. The top 20% skills you have, account for 80% of your success. The top 20% of our customers will give us 80% of business. When we use this principle it allows us to narrow in and focus on the most important clients who are in our target market.

You’ll find that most people tell you to focus on your top 20%. Here’s the big question: What do you do with the other 80% of people who you do not work with?

Most of us let this 80% of potential business fall to the wayside because they are not our target market and we have no system set up to still do some form of business with them. However, this is not the case for Tim Johnson.

Just last year, he generated $11 million dollars from REFERRALS! He is the master of building a referral based business. By sending clients that he cannot work with to his friends and referral partners, he is able to receive commission for the introduction and new business.

Imagine having the potential to make money from EVERY business conversation! Tim speaks to about 3,000 people per year, and if he cannot help them personally, he knows someone in his Global Renegade network who can.

The thing is, we can all do this if we are intentional about it. As Tim puts it, “We need to date our referral partners. We put so much time and effort into people that do nothing for our business, yet we do not build strong relationships and invest time into our referral partners.”

Tim is a speaker, author, real estate developer, and business coach who is well known around the world. He starts each business conversation by saying, “Is it okay with you that if at anytime during this conversation I realize that I am not the right fit for you, I introduce you to someone in my network who is?”

Each time he is met with a resounding YES! Who would say no to this offer? This strong referral network has built Tim a net worth of over $4 million dollars. Tim uses a framework called SOLD and if you use this framework you can build a strong referral network as well.

Below, is the exact SOLD framework Tim uses:

Strategy

According to Tim, everything is mathematical. He approaches each conversation looking to learn and serve. When you approach conversations in this way, you focus on relationship building instead of feeling like you have an agenda to do business.

Ask great questions here and give the person you’re speaking with an opportunity to share their situation and what they are going through. Tim always asks, “What do you need and how can I serve you?” This is a powerful question that most people neglect and it’s the reason they are not experiencing as much sales success as Tim.

“Here is a powerful yet simple rule. Always give people more than they expect to get.” – Nelson Boswell

Objections = Opportunities

As the old wise quote states, “We were given two ears and one mouth for a reason.” This means we need to speak less and listen more.

Too often, people pitch and become salesy instead of being human and having a conversation where they are listening to the person they are sitting with. When you are listening, you give yourself the opportunity to learn their problems, obstacles, and needs in order to identify new opportunities.

Leverage referral partners

As you are gathering information you will identify if you are able to provide the solution that your prospect needs. If you cannot, it is time to leverage your referral partners and make the introduction.

By starting out the conversation saying, “Is it okay with you that if at anytime during our conversation I realize that I am not the right fit that I introduce you to someone who is?” you have already pre-framed yourself appropriately to leverage your referral network if you cannot provide a solution that is needed.

Your prospect will be very appreciative for your honesty and will trust your judgement. You get a lot of brownie points when you have the integrity to say that you are not the right fit, but let me introduce you to someone who is.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg

Duplicate

Rinse and repeat this process. Having conversations in this way will enable you to work with the top 20% of people you speak with, and still provide value to the other 80%. In this way, every conversation opens up the opportunity for new business.

SOLD is business growth through asking great questions, active listening, and leveraging referral partners. Start to capitalize on the 80% of business that you are missing out on by referring these people to other service providers in your network.

If you think about providing value in service of others first, then you can leverage the SOLD framework for increased revenue in your business by simply being a connector and receiving commissions of 10%-25%.

Do you have referral partners in your business? Would love to hear your experience in the comment section below!

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A 5 Step Morning Routine That Leads to Explosive Growth and Success

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morning routines
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Have you ever noticed that how your day starts can dictate how the rest of your day goes? If you start your day on a positive and productive note, you feel a sense of excitement, pride, and accomplishment. And then those feelings power you through the rest of your day. You knock things off your to do list and find yourself in a great mood. Yet, when you wake up later than you were planning on, it can throw your entire day off. So make a decision to take control of your mornings and come up with a routine that will set you up for success.

When trying to construct a morning routine that fits your life, one thing to take into consideration is how important the night before is. Most people with winning morning routines, also take nighttime rituals into consideration. Before going to bed each night, plan your next day out in a journal, so you know exactly what you’re getting into. Nothing is worse than going into a day without a plan, and that’s a great way to lose control of the day.

Here’s a list of some of the most important things you can start each morning with to get off to a good start:

Step 1: Hydration: The elixir of life

One of the most important things you can do each morning is start your day off by drinking at least one glass of water. After 6-8 hours without any water, it’s essential to hydrate your body when you wake up and get it ready for the day. Your body is composed of mostly water and a lot of times, the importance of water is overlooked. Dehydration can lead to fatigue and headaches, so starting the day with water can help prevent dehydration. Because of that, staying hydrated means more energy and a lot of times, clearer thinking. There are a lot of health benefits to staying hydrated.

“Your day is pretty much formed by how you spend your first hour. Check your thoughts, attitude and heart.”

Step 2: Priming: The key to self transformation

Anthony (Tony) Robbins, one of the biggest motivational speakers, always talks about the importance of starting your day with priming. His priming exercise combines two important elements; gratitude and visualization. The priming exercise is about 15 minutes and the purpose is to get you into a good mental and physical state before you start your day. First, Tony asks you to think about 3 things that you are grateful for, and to step into those memories like you are there.

Next, he asks you to think of three things that you want to accomplish (short or long term). The purpose of these exercises is simple; start your day with gratitude and visualizing yourself accomplishing what you want to accomplish, whether it’s a short term goal or a long term goal.

If you don’t want to do that exact exercise, you can also do a combination of meditation and visualization. There are a lot of guided audios that you can use to help you get the most out of meditation and visualization.

Step 3: Exercise/Movement – Jumpstart your brain and your body

Exercise has massive benefits, both physical and mental. Starting your day with even 30 minutes of movement can give you increased energy and endorphins. It’s also a great way to start your day on a positive note. Think of how amazing you feel after you finish a good workout.

Step 4: Journaling – Create your future and write your goals into existence

Everyone has their own way of journaling; you need to find what works best for you. Some things you can do while journaling are making a list of 3-5 things you are grateful for, writing your goals down (daily or long term goals), or setting your intention for the day. Journaling can make you more productive as well as remind you what your goals/ targets are so that you stay focused on what you need to get done.

“Your morning routine generates a 10x return for good or for bad. Make it good.” – Todd Stocker

Step 5: Attack the day- conquer your biggest task that you have to do first thing

A lot of people tend to procrastinate on their most important task of the day. They’ll find any excuse to push it off. “Later” becomes “tomorrow.” And then somehow, the end of the week rolls around and the task still isn’t complete. However, if you prioritize your most important task and get it accomplished first thing in the morning, it gives you a sense of discipline and accomplishment.

Starting your morning with a routine can help transform your day. It can help you build new habits but even if you start with 2 or 3 of these, you will begin to see a big difference in how your days go. If you already have a morning routine but you are missing some of these steps, test them out and see what kind of an impact they have on your days.

What is your morning routine like? Comment below!

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Here’s Why Goals Are for Losers

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If you enter the word “goals” into your browser, more than 1.6 BILLION search results pop up. Safe to say, there’s no shortage of goal setting advice as a stepping-stone on your path to success. Yet, there’s a contrarian willing to risk criticism, challenge the status quo, and debunk goals at face value.

In his book “How To Fail At Almost Everything And Still Win Big,” Scott Adams is an author, cartoonist and Periscope streamer, who sees goals differently than most everyone else. Adams observes that if you study people who succeed, you’ll see most of them follow systems, not goals.

Goals vs. Systems

Adams defines goals as “reach it and be done objectives.” Whereas systems, is what you do on a regular basis with an expectation that you’ll build on and improve your chances of success.

In Adams book, he says he didn’t have a goal to write it by a specific date. He had a “process” that included blogging daily (for practice) believing this consistency would lead him down a path to where he wanted to be.

Other examples:

  • dieting to lose 10 lbs. is a goal. Learning to eat right, and doing so on a regular basis, is a system.
  • making a million dollars is a goal. Being a serial entrepreneur, is system.
  • running a marathon in under 3 hours is a goal. Exercising daily, is a system (forming a habit).

Could goals create tunnel vision? The problem with goals, says Adams, is that they’re laser-focused and could block awareness of other opportunities around you. If you have your head down pursuing a goal, you may miss better opportunities that could potentially advance you, perhaps even faster.

In contrast, says Adams, systems are flexible, leaving you wide open for new and better ways of doing things. “A system, performed daily, is moving you from a place with low odds to a place with better odds.”

Adams concedes, goals aren’t completely off the table. Goals are useful in “simple” situations that are “narrow, simplistic and have predictable pursuits.” They’re ok for short tasks with a clear purpose.

Two examples of different goals would be an “ok goal,” which would be entering a contest, while a “great goal” is to win. “It’s simple, it’s near term, it’s manageable.” Nonetheless, for success, goals are terrible for long-term endeavors like personal health and career success goals.

So are goals for losers? Adams says goals are psychological. If you haven’t reached your goal, you could be in a perpetual state of frustration and disappointment, possibly feeling like a failure.

Goals proceed with blinders on, expecting certain results at the end of weeks, months or years. Then once you’ve achieved that goal, what are you prepared for? Whereas systems are skill-based that add up, and can serve you on future projects.

“Never settle for average.” – Steve Jobs

Talent Stacking for Success

Talent stacking is the process of increasing your personal value by “layering together several mediocre skills” until you have something unique.

Although Adams says most of his undertakings can be considered failures from the standpoint of goals, they’re actually successes from the standpoint of systems. Gaining transferable skills has allowed him to achieve success in the long run.

In a Wall Street Journal interview, Adams shares how he stacked his talents of “mediocre artist, an ok writer, somewhat humorous, and some business knowledge” to create the wildly successful comic strip Dilbert (seen online in 2,000 newspapers, 65 countries in 25 languages) and substantial economic value.

Previously we outlined the four principles of success. Here, we add talent stacking, allowing you to capitalize on the array of opportunities that come your way. Adams recommends choosing to acquire ‘talents’ that build assets you can apply to future projects.

The assets you build will lead you down the path of eventual success over time. In today’s fast-paced world, Adams feels we’d all benefit from adding t­he following skills to your main talent:

  • public speaking
  • persuasion (to understand psychology)
  • some business sense
  • some technology sense

Adams recommends to not worry about the end result. Focus on daily execution and over time, there will be a payday.

Passion will follow

Ask a billionaire what’s the most important element to success and he’ll likely say “passion.” Adams disagrees. He says someone’s passion may not be realistic. In addition, he feels you can develop passion with success.

Adams’ observation is that people who have a good business plan probably do well. As things start working, and you start making money, suddenly passion appears!

The crossroads of luck

Adams believes the flexibility of systems increases your odds of luck finding you. By adding to your talent stack, more opportunities cross your path, with success following close behind.

There are many kids today with better programming skills than Bill Gates had. Yet, Gates was born in a time in history where he had access to computers when other people didn’t, and that luck has made him billions and billions of dollars. Adams says go where the luck is, tune yourself into the vibration of luck and increase the chances you’ll get it.

“Success is luck multiplied by the skills you obtain” – Scott Adams

So there you have it, systems are better if you have a complicated situation and a long time frame. Goals are fine if you have a simple situation and a short time frame.

The thread that ties this highly recommended book together is that if you develop good systems and follow them daily, then your efforts eventually overlap with luck.

What do you think about goals now? Looking forward to hearing from you in the comments area below.

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3 Simple Self-Communication Tips to Ensure You Set Yourself Up to Achieve Your Goals

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self communication
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Do you ever wonder why some people seem to hit every goal they set, while others struggle to even take the first step towards their goals? The difference may be in the finer details of how the goal is being set. (more…)

Tiffany Toombs is a mindset coach, trainer, and presenter that specializes in helping people rewire their brains to overcome self-sabotage and limiting beliefs that stop them from finding success. Tiffany runs courses and workshops all over the world to empower people to take control of their lives and their minds so they can achieve their true potential in life. She believes that everyone has a message to share and helps her clients reconnect with themselves to find their passion and purpose. Tiffany has a range of valuable resources for people to understand their minds and how to access the power of their unconscious minds on YouTube or in her eBook “Unlocking The Secrets To The Unconscious Mind”.

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2 Comments

2 Comments

  1. Sue Dunlevie

    Aug 14, 2017 at 9:04 pm

    Love this post,Jane. Great ideas.

    Sue

    • Jane Tabachnick

      Aug 14, 2017 at 9:30 pm

      Thank you Sue! I was, and am inspired by Neil deGrasse Tyson!

      Jane

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Your email address will not be published. Required fields are marked *

Success Advice

Are You Really a Leader? 3 Questions That Will Help You Find the Answer

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leadership
Image Credit: Unsplash

Being a leader is a lot of responsibility. People look to you to make decisions, direct them, provide support, and get results. A true leader is an amazing presence: a humble yet confident person who inspires those around them.

Unfortunately, a lot of people think they’re leaders, but really aren’t. In fact, according to talent scientist Tomas Chamorro-Premuzic, 80% of people believe they are better-than-average leaders, which is objectively impossible. I see people claiming to be leaders all the time, but they’re all talk and no substance.

What is Leadership?

A lot of the people I talk to seem to think that you become a leader just by having a job managing people. That’s simply not true. Leadership is a balancing act that would make a master juggler impressed.

True leadership involves making sure that there is a happy balance between employees’ needs and the company’s needs. If only the employees’ needs are prioritized, the company won’t be profitable. Likewise, if only the company’s needs are considered, employees will leave.

True leaders have the self-awareness and strategic skills to understand this delicate balance and understand their role in creating those key compromises.

“The key to successful leadership today is influence, not authority.” – Ken Blanchard

Can You Be a True Leader?

Although there are a number of different leadership styles and theories out there, leadership boils down to a few essentials. Leaders need the emotional intelligence to navigate difficult and uncomfortable situations while being able to inspire others to take action. There’s a big difference between saying you’re a leader and acting like one.

If you want to increase your self-awareness and find out if you’re a leader others can rely on, start by asking yourself these three questions:

1. Do you want to be a leader?

It may seem unfair, but in my experience, the people who make the best leaders don’t necessarily want to be. You only want what you don’t have, and same rings true here. If you want to be a leader then you probably aren’t focusing on the right aspects of leadership.

True leaders are natural trail-blazers, but they don’t set out to lead anyone. People just happen to take note of their talents and confidence and look to the person for advice and guidance.

2. Do you have an original vision, or are you just power-hungry?

Why do you want to be a leader? Is it so you have the final say, or do you have actual goals you want to accomplish with a team? True leaders don’t feel threatened by others—they’re too busy getting stuff done. Leaders typically don’t need to test or confirm their power.

If you think good leaders give directions and just want others to listen, you’ve got it wrong. The best leaders often don’t need to speak a whole lot—they listen and observe, they think deeply, and when they do speak, it’s meaningful.

A true leader acts and others follow those actions because they trust and respect the leader. It isn’t about a power battle or an ego trip. Leaders have a true vision.  

3. Are you willing to do the dirty work?

You don’t get to be a leader if all you do is sit around, give orders, and let other people do the dirty work. Real leaders are humble, and no work is “beneath” them.

They want to know what’s going on at the ground level, and they want to help their people when they’re struggling. If you’re not willing to talk to a customer or back your employee up in a bad situation, you don’t get to call yourself a leader.

“Leadership is a choice, not a position.” – Stephen Covey

Becoming a Self-Aware Leader

How did you do? Maybe you’re not cut out to be a leader. Maybe you are. Maybe you need to work on a few things first.

Real talk: being a good leader isn’t easy. However, becoming a true leader benefits everyone around you and can be extremely fulfilling. If you’re more determined than ever to become the best, most self-aware leader you can be, that’s great news: we need more leaders out there.

What are the characteristics of a great leader in your opinion? Share with us below!

Continue Reading

Success Advice

Capitalize on the 80% of Business That You Are Missing Out on Right Now With This Method

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referral marketing
Image Credit: Unsplash

Most of us are aware of Pareto’s Principle, the 80/20 rule. This principle states that 20% of the input gives us 80% of the output. The top 20% of your salespeople account for 80% of your business. The top 20% skills you have, account for 80% of your success. The top 20% of our customers will give us 80% of business. When we use this principle it allows us to narrow in and focus on the most important clients who are in our target market.

You’ll find that most people tell you to focus on your top 20%. Here’s the big question: What do you do with the other 80% of people who you do not work with?

Most of us let this 80% of potential business fall to the wayside because they are not our target market and we have no system set up to still do some form of business with them. However, this is not the case for Tim Johnson.

Just last year, he generated $11 million dollars from REFERRALS! He is the master of building a referral based business. By sending clients that he cannot work with to his friends and referral partners, he is able to receive commission for the introduction and new business.

Imagine having the potential to make money from EVERY business conversation! Tim speaks to about 3,000 people per year, and if he cannot help them personally, he knows someone in his Global Renegade network who can.

The thing is, we can all do this if we are intentional about it. As Tim puts it, “We need to date our referral partners. We put so much time and effort into people that do nothing for our business, yet we do not build strong relationships and invest time into our referral partners.”

Tim is a speaker, author, real estate developer, and business coach who is well known around the world. He starts each business conversation by saying, “Is it okay with you that if at anytime during this conversation I realize that I am not the right fit for you, I introduce you to someone in my network who is?”

Each time he is met with a resounding YES! Who would say no to this offer? This strong referral network has built Tim a net worth of over $4 million dollars. Tim uses a framework called SOLD and if you use this framework you can build a strong referral network as well.

Below, is the exact SOLD framework Tim uses:

Strategy

According to Tim, everything is mathematical. He approaches each conversation looking to learn and serve. When you approach conversations in this way, you focus on relationship building instead of feeling like you have an agenda to do business.

Ask great questions here and give the person you’re speaking with an opportunity to share their situation and what they are going through. Tim always asks, “What do you need and how can I serve you?” This is a powerful question that most people neglect and it’s the reason they are not experiencing as much sales success as Tim.

“Here is a powerful yet simple rule. Always give people more than they expect to get.” – Nelson Boswell

Objections = Opportunities

As the old wise quote states, “We were given two ears and one mouth for a reason.” This means we need to speak less and listen more.

Too often, people pitch and become salesy instead of being human and having a conversation where they are listening to the person they are sitting with. When you are listening, you give yourself the opportunity to learn their problems, obstacles, and needs in order to identify new opportunities.

Leverage referral partners

As you are gathering information you will identify if you are able to provide the solution that your prospect needs. If you cannot, it is time to leverage your referral partners and make the introduction.

By starting out the conversation saying, “Is it okay with you that if at anytime during our conversation I realize that I am not the right fit that I introduce you to someone who is?” you have already pre-framed yourself appropriately to leverage your referral network if you cannot provide a solution that is needed.

Your prospect will be very appreciative for your honesty and will trust your judgement. You get a lot of brownie points when you have the integrity to say that you are not the right fit, but let me introduce you to someone who is.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg

Duplicate

Rinse and repeat this process. Having conversations in this way will enable you to work with the top 20% of people you speak with, and still provide value to the other 80%. In this way, every conversation opens up the opportunity for new business.

SOLD is business growth through asking great questions, active listening, and leveraging referral partners. Start to capitalize on the 80% of business that you are missing out on by referring these people to other service providers in your network.

If you think about providing value in service of others first, then you can leverage the SOLD framework for increased revenue in your business by simply being a connector and receiving commissions of 10%-25%.

Do you have referral partners in your business? Would love to hear your experience in the comment section below!

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Success Advice

A 5 Step Morning Routine That Leads to Explosive Growth and Success

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Have you ever noticed that how your day starts can dictate how the rest of your day goes? If you start your day on a positive and productive note, you feel a sense of excitement, pride, and accomplishment. And then those feelings power you through the rest of your day. You knock things off your to do list and find yourself in a great mood. Yet, when you wake up later than you were planning on, it can throw your entire day off. So make a decision to take control of your mornings and come up with a routine that will set you up for success.

When trying to construct a morning routine that fits your life, one thing to take into consideration is how important the night before is. Most people with winning morning routines, also take nighttime rituals into consideration. Before going to bed each night, plan your next day out in a journal, so you know exactly what you’re getting into. Nothing is worse than going into a day without a plan, and that’s a great way to lose control of the day.

Here’s a list of some of the most important things you can start each morning with to get off to a good start:

Step 1: Hydration: The elixir of life

One of the most important things you can do each morning is start your day off by drinking at least one glass of water. After 6-8 hours without any water, it’s essential to hydrate your body when you wake up and get it ready for the day. Your body is composed of mostly water and a lot of times, the importance of water is overlooked. Dehydration can lead to fatigue and headaches, so starting the day with water can help prevent dehydration. Because of that, staying hydrated means more energy and a lot of times, clearer thinking. There are a lot of health benefits to staying hydrated.

“Your day is pretty much formed by how you spend your first hour. Check your thoughts, attitude and heart.”

Step 2: Priming: The key to self transformation

Anthony (Tony) Robbins, one of the biggest motivational speakers, always talks about the importance of starting your day with priming. His priming exercise combines two important elements; gratitude and visualization. The priming exercise is about 15 minutes and the purpose is to get you into a good mental and physical state before you start your day. First, Tony asks you to think about 3 things that you are grateful for, and to step into those memories like you are there.

Next, he asks you to think of three things that you want to accomplish (short or long term). The purpose of these exercises is simple; start your day with gratitude and visualizing yourself accomplishing what you want to accomplish, whether it’s a short term goal or a long term goal.

If you don’t want to do that exact exercise, you can also do a combination of meditation and visualization. There are a lot of guided audios that you can use to help you get the most out of meditation and visualization.

Step 3: Exercise/Movement – Jumpstart your brain and your body

Exercise has massive benefits, both physical and mental. Starting your day with even 30 minutes of movement can give you increased energy and endorphins. It’s also a great way to start your day on a positive note. Think of how amazing you feel after you finish a good workout.

Step 4: Journaling – Create your future and write your goals into existence

Everyone has their own way of journaling; you need to find what works best for you. Some things you can do while journaling are making a list of 3-5 things you are grateful for, writing your goals down (daily or long term goals), or setting your intention for the day. Journaling can make you more productive as well as remind you what your goals/ targets are so that you stay focused on what you need to get done.

“Your morning routine generates a 10x return for good or for bad. Make it good.” – Todd Stocker

Step 5: Attack the day- conquer your biggest task that you have to do first thing

A lot of people tend to procrastinate on their most important task of the day. They’ll find any excuse to push it off. “Later” becomes “tomorrow.” And then somehow, the end of the week rolls around and the task still isn’t complete. However, if you prioritize your most important task and get it accomplished first thing in the morning, it gives you a sense of discipline and accomplishment.

Starting your morning with a routine can help transform your day. It can help you build new habits but even if you start with 2 or 3 of these, you will begin to see a big difference in how your days go. If you already have a morning routine but you are missing some of these steps, test them out and see what kind of an impact they have on your days.

What is your morning routine like? Comment below!

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Success Advice

Here’s Why Goals Are for Losers

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If you enter the word “goals” into your browser, more than 1.6 BILLION search results pop up. Safe to say, there’s no shortage of goal setting advice as a stepping-stone on your path to success. Yet, there’s a contrarian willing to risk criticism, challenge the status quo, and debunk goals at face value.

In his book “How To Fail At Almost Everything And Still Win Big,” Scott Adams is an author, cartoonist and Periscope streamer, who sees goals differently than most everyone else. Adams observes that if you study people who succeed, you’ll see most of them follow systems, not goals.

Goals vs. Systems

Adams defines goals as “reach it and be done objectives.” Whereas systems, is what you do on a regular basis with an expectation that you’ll build on and improve your chances of success.

In Adams book, he says he didn’t have a goal to write it by a specific date. He had a “process” that included blogging daily (for practice) believing this consistency would lead him down a path to where he wanted to be.

Other examples:

  • dieting to lose 10 lbs. is a goal. Learning to eat right, and doing so on a regular basis, is a system.
  • making a million dollars is a goal. Being a serial entrepreneur, is system.
  • running a marathon in under 3 hours is a goal. Exercising daily, is a system (forming a habit).

Could goals create tunnel vision? The problem with goals, says Adams, is that they’re laser-focused and could block awareness of other opportunities around you. If you have your head down pursuing a goal, you may miss better opportunities that could potentially advance you, perhaps even faster.

In contrast, says Adams, systems are flexible, leaving you wide open for new and better ways of doing things. “A system, performed daily, is moving you from a place with low odds to a place with better odds.”

Adams concedes, goals aren’t completely off the table. Goals are useful in “simple” situations that are “narrow, simplistic and have predictable pursuits.” They’re ok for short tasks with a clear purpose.

Two examples of different goals would be an “ok goal,” which would be entering a contest, while a “great goal” is to win. “It’s simple, it’s near term, it’s manageable.” Nonetheless, for success, goals are terrible for long-term endeavors like personal health and career success goals.

So are goals for losers? Adams says goals are psychological. If you haven’t reached your goal, you could be in a perpetual state of frustration and disappointment, possibly feeling like a failure.

Goals proceed with blinders on, expecting certain results at the end of weeks, months or years. Then once you’ve achieved that goal, what are you prepared for? Whereas systems are skill-based that add up, and can serve you on future projects.

“Never settle for average.” – Steve Jobs

Talent Stacking for Success

Talent stacking is the process of increasing your personal value by “layering together several mediocre skills” until you have something unique.

Although Adams says most of his undertakings can be considered failures from the standpoint of goals, they’re actually successes from the standpoint of systems. Gaining transferable skills has allowed him to achieve success in the long run.

In a Wall Street Journal interview, Adams shares how he stacked his talents of “mediocre artist, an ok writer, somewhat humorous, and some business knowledge” to create the wildly successful comic strip Dilbert (seen online in 2,000 newspapers, 65 countries in 25 languages) and substantial economic value.

Previously we outlined the four principles of success. Here, we add talent stacking, allowing you to capitalize on the array of opportunities that come your way. Adams recommends choosing to acquire ‘talents’ that build assets you can apply to future projects.

The assets you build will lead you down the path of eventual success over time. In today’s fast-paced world, Adams feels we’d all benefit from adding t­he following skills to your main talent:

  • public speaking
  • persuasion (to understand psychology)
  • some business sense
  • some technology sense

Adams recommends to not worry about the end result. Focus on daily execution and over time, there will be a payday.

Passion will follow

Ask a billionaire what’s the most important element to success and he’ll likely say “passion.” Adams disagrees. He says someone’s passion may not be realistic. In addition, he feels you can develop passion with success.

Adams’ observation is that people who have a good business plan probably do well. As things start working, and you start making money, suddenly passion appears!

The crossroads of luck

Adams believes the flexibility of systems increases your odds of luck finding you. By adding to your talent stack, more opportunities cross your path, with success following close behind.

There are many kids today with better programming skills than Bill Gates had. Yet, Gates was born in a time in history where he had access to computers when other people didn’t, and that luck has made him billions and billions of dollars. Adams says go where the luck is, tune yourself into the vibration of luck and increase the chances you’ll get it.

“Success is luck multiplied by the skills you obtain” – Scott Adams

So there you have it, systems are better if you have a complicated situation and a long time frame. Goals are fine if you have a simple situation and a short time frame.

The thread that ties this highly recommended book together is that if you develop good systems and follow them daily, then your efforts eventually overlap with luck.

What do you think about goals now? Looking forward to hearing from you in the comments area below.

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