To step up an effective social media marketing strategy, you have to consider the various opportunities on how you can connect with your target market on different platforms. Although Twitter and Facebook can be great when publishing company updates, Instagram is an excellent visual solution to inspire and captivate your audience.
Why use Instagram for brand awareness?
With over 700 million users, Instagram can be a powerful platform for businesses from a wide range of industries. But just like any kind of marketing out there, you have to ensure that you are taking the necessary steps to help you reach your goals. The more that you widen your following on Instagram, the larger your prospective sales will be. In this post, we are going to talk about how you can take advantage of Instagram to boost your brand awareness.
Brand personality should always be consistent
When you are just starting on Instagram, it might be quite tempting to post anything beautiful or interesting, but you cannot attain success if you are just posting randomly and without direction. For you to be able to succeed and widen your reach, you need to follow the same rules that go with any other kind of brand development.
You should have the right brand personality that prompts people to think of you as one of their peers. It also shows your human side. The same way that texts can go a long way in defining your brand personality, images can play a key role as well.
For instance, the photos that you post might tell a story; or the type of colors, filters, and imagery that you use can set a distinctive atmosphere. All of these play a role in showing your brand personality. But it is not just enough that you know your brand personality and incorporate it into your posts only when you feel like it. You need to step it up to show who you are as a brand.
Choose high-quality images wisely
When it comes to Instagram, aesthetics are crucial. Because it is a photo and video-sharing site, images are everything. Therefore, you need to adopt a general brand aesthetic in your account and then stick to it consistently.
Have you ever asked yourself why you are following someone on Instagram? Chances are, you are drawn to the interesting and excellent photography that they post, right? So upload high-quality photos on your account so that people will take notice as soon as they browse your page. See to it that the aesthetics you choose are authentic and directly related to your brand. Avoid switching filters too often, that way, you will maintain a consistent style and theme that people can follow.
Do a calendar for postings and stick to it
Although there isn’t a right or wrong way to publish your content, see to it that your feed is planned so that it is non-negotiable to your followers’ eyes! As we have mentioned previously, creating an Instagram aesthetic that is cohesive is one of the most effective things that you can do to level up your strategy, improve your following, and boost your engagement.
Also, if you want to come up with a feed that simply “wows,” then you need to start planning your posts at least two to three weeks in advance. But what about the posting times? Well, it mostly depends on your audience, because what works well for other accounts might not work well for you. One of the most effective ways to find out is to post and test. That way, you will know what works best for you in the long run.
Incorporate hashtags on IG posts
Hashtags are a great way to boost your exposure and create more engagement around your content. But it is also important to note that you should not abuse these hashtags and rely too much on them to get your point across. When you want to place something unique in your hashtag campaigns, hashtags are a great way to boost your brand. However, there are some rules that you have to keep in mind as well.
It is all about being STRICT. What we mean is:
Do not just throw in hashtags for the sake of it. Instead, see them as a valuable tool that you can add in your social media arsenal.
Utilize Instagram story feature
Instagram Stories garnered about 100 million daily active users within just two months of its launch. But how can you use Stories to promote your business? Now, let us take a quick recap. What is it exactly? Well, it lets users collate photos and videos in slideshows which can be overlaid with texts, emojis, and graphics. Once a Story is uploaded, it will disappear after 24 hours. Meaning, it is only there for a limited period. Once it is gone, it is gone forever.
This gives you an excellent opportunity to be informal and even playful with your content. It is a unique way to take your audience behind the scenes, promote or host live events, and even hold Q & A sessions.
Instagram Stories gives you a fresh way to promote your brand, products, and services. Get it right and you can build loyalty among your followers and encourage future sales.
Constantly engage with your audience
The thing about Instagram and other social media platforms is that you need to be “social,” meaning you need to learn how to interact with your following. That’s why you need to make sure that you are taking the necessary steps to interact with your audience.
Engage with them by asking questions, joining conversations, and hosting fun contests to improve customer engagement. Holding contests boost your following, a great way to reward your existing customers, and attract more people to your page.
Instagram can be an excellent way to interact with your audience and boost your social media strategy. Just see to it that you are crafting the right posts to create better brand awareness and improve your revenue in the long run.
How to Launch Your Startup in 7 Easy Steps
We all want to manifest success in our lives. It fuels our desires to attain something. People perceive success differently as we have different desires. Some go after enriching themselves with material things to get financial freedom. Others study further to advance to the next level in their academic career. (more…)
3 Questions Your Startup Needs to Answer in Order to Maintain Focus
When I was a second lieutenant in the United States Marine Corps at 22 years old, one of my captains at The Basic School was a rugged Marine who’d been awarded the Bronze Star for defending an isolated combat outpost from repeated Taliban attacks. (more…)
3 Startup Workplace Trends You Need to Carefully Consider
One of the most notable parts of startup culture from the outside looking in is trends. You know the stereotype of the startup CEO — he’s wearing a hoodie that probably cost hundreds of dollars and running meetings from a bean bag chair. However, trendiness isn’t always the right choice for your business. It can be good for your startup to branch out, but some risks aren’t worth taking. (more…)
How Your Startup Can Effectively Collaborate With Influencers
As a startup, your priority is to attract, engage, and turn potential clients into lucrative, long-term consumers. And the optimal way to make this possible is by incorporating startup influencer marketing.
Most consumer brands these days collaborate with influencers to grow their business. Why? Because these individuals have built a lot of trust behind them, they can promote your product or services to their audience and get them to trust your brand. This is a huge sales-driving strategy, especially for new and upcoming businesses. (more…)
8 Things You Can Do Right Now to Get Your Motivation Back
The Best Advice I Have to Give: Be Intentional With the Tension
To All Young People, Now is the Best Time to Change Your World
Here’s How You Can Immediately Stop That Inner Critic in Its Tracks
11 Principles About Success From The Strangest Secret by Earl Nightingale
55 Inspirational Quotes That Will Change Your Life
(Images) 52 Motivational Picture Quotes For An Epic Year Of Success
30 Famous Quotes That Will Inspire Success In You
72 Positive Thinking Quotes For More Inner Strength & Growth
40 Rare Motivational and Inspirational Picture Quotes
3 Prince EA Videos To Change Humanities Path To Greatness
(Video) What Is Success? An Entrepreneurial Story To Inspire You
(Inspirational Video) What If Today You Knew You Were Going To Take Your Last Breath?
How To Make Enough Money From A Blog To Quit Your Job – Kate McKibbin
How Finding Your Passion And Becoming An Entrepreneur Can Lead To Happiness – Chiquita Searle
- Motivation4 weeks ago
Why Isn’t Anyone Talking About These 4 Motivation-Boosting Techniques?
- Quotes3 weeks ago
28 Inspirational Movie Quotes That Will Teach You the Most Valuable Life Lessons
- Entrepreneurs4 weeks ago
3 Ways to Overcome the Fear of Business Uncertainty
- Life3 weeks ago
Follow These 5 Steps to Find Your Inspiration When You Feel Lost
- Life4 weeks ago
How to Think About Change and the Lessons It Teaches You
- Life3 weeks ago
Here’s What’s Really Holding You Back in Life and How to Get Past It
- Success Advice4 weeks ago
How to Defeat Imposter Syndrome and Bring Success Into Your Life
- Life3 weeks ago
16 Things I’d Tell My 20 Year Old Self Today