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How Your Business Can Take Advantage of Instagram to Boost Brand Awareness

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To step up an effective social media marketing strategy, you have to consider the various opportunities on how you can connect with your target market on different platforms. Although Twitter and Facebook can be great when publishing company updates, Instagram is an excellent visual solution to inspire and captivate your audience.

Why use Instagram for brand awareness?

With over 700 million users, Instagram can be a powerful platform for businesses from a wide range of industries. But just like any kind of marketing out there, you have to ensure that you are taking the necessary steps to help you reach your goals. The more that you widen your following on Instagram, the larger your prospective sales will be. In this post, we are going to talk about how you can take advantage of Instagram to boost your brand awareness.

Brand personality should always be consistent

When you are just starting on Instagram, it might be quite tempting to post anything beautiful or interesting, but you cannot attain success if you are just posting randomly and without direction. For you to be able to succeed and widen your reach, you need to follow the same rules that go with any other kind of brand development.

You should have the right brand personality that prompts people to think of you as one of their peers. It also shows your human side. The same way that texts can go a long way in defining your brand personality, images can play a key role as well.

For instance, the photos that you post might tell a story; or the type of colors, filters, and imagery that you use can set a distinctive atmosphere. All of these play a role in showing your brand personality. But it is not just enough that you know your brand personality and incorporate it into your posts only when you feel like it. You need to step it up to show who you are as a brand.

Choose high-quality images wisely

When it comes to Instagram, aesthetics are crucial. Because it is a photo and video-sharing site, images are everything. Therefore, you need to adopt a general brand aesthetic in your account and then stick to it consistently.

Have you ever asked yourself why you are following someone on Instagram? Chances are, you are drawn to the interesting and excellent photography that they post, right? So upload high-quality photos on your account so that people will take notice as soon as they browse your page. See to it that the aesthetics you choose are authentic and directly related to your brand. Avoid switching filters too often, that way, you will maintain a consistent style and theme that people can follow.

Do a calendar for postings and stick to it

Although there isn’t a right or wrong way to publish your content, see to it that your feed is planned so that it is non-negotiable to your followers’ eyes! As we have mentioned previously, creating an Instagram aesthetic that is cohesive is one of the most effective things that you can do to level up your strategy, improve your following, and boost your engagement.

Also, if you want to come up with a feed that simply “wows,” then you need to start planning your posts at least two to three weeks in advance. But what about the posting times? Well, it mostly depends on your audience, because what works well for other accounts might not work well for you. One of the most effective ways to find out is to post and test. That way, you will know what works best for you in the long run.

Incorporate hashtags on IG posts

Hashtags are a great way to boost your exposure and create more engagement around your content. But it is also important to note that you should not abuse these hashtags and rely too much on them to get your point across. When you want to place something unique in your hashtag campaigns, hashtags are a great way to boost your brand. However, there are some rules that you have to keep in mind as well.

It is all about being STRICT. What we mean is:

  • Specific
  • Targeted
  • Relevant
  • Innovative 
  • Concise
  • Thoughtful

Do not just throw in hashtags for the sake of it. Instead, see them as a valuable tool that you can add in your social media arsenal.

Utilize Instagram story feature

Instagram Stories garnered about 100 million daily active users within just two months of its launch. But how can you use Stories to promote your business? Now, let us take a quick recap. What is it exactly? Well, it lets users collate photos and videos in slideshows which can be overlaid with texts, emojis, and graphics. Once a Story is uploaded, it will disappear after 24 hours. Meaning, it is only there for a limited period. Once it is gone, it is gone forever.

This gives you an excellent opportunity to be informal and even playful with your content. It is a unique way to take your audience behind the scenes, promote or host live events, and even hold Q & A sessions.

Instagram Stories gives you a fresh way to promote your brand, products, and services. Get it right and you can build loyalty among your followers and encourage future sales.

Constantly engage with your audience

The thing about Instagram and other social media platforms is that you need to be “social,” meaning you need to learn how to interact with your following. That’s why you need to make sure that you are taking the necessary steps to interact with your audience.

Engage with them by asking questions, joining conversations, and hosting fun contests to improve customer engagement. Holding contests boost your following, a great way to reward your existing customers, and attract more people to your page.

Instagram can be an excellent way to interact with your audience and boost your social media strategy. Just see to it that you are crafting the right posts to create better brand awareness and improve your revenue in the long run.

Bryan Mixon is the owner of AmazeLaw, one of top Instagram Advertising agencies and a website building for solo and small firm attorneys. Bryan has been building websites since 1999 and has spent his last four years helping companies like HubSpot, Mill33 and LivingSocial. Bryan knows first hand how difficult it can be for small business owners to get their digital marketing off the ground, so he built AmazeLaw as a super-simple place for solo attorneys to build their sites, collect leads and get on with their days of doing lawyerly things.

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The Truth About Marketing Every First Time Founder Should Know

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While starting your own business is an exhilarating experience, many start-up founders struggle with successful marketing more than any other area of business. So if you’re thinking about starting a business, here are some of the key things you need to know about marketing before you take the plunge. (more…)

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Lessons I Have Learned About Scaling a Business as a Startup Founder

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When I set out to start my own business three years ago, I never imagined bright lights and private jets to New York or Shanghai for business meetings. Good thing I didn’t because it is nothing like that at all. It was a struggle from day one and I had to embrace the grind to grow. (more…)

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5 Hacks to Improve Your Writing Skills in English for ESL Learners

Phil Collins

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Studying in college is hard for everyone, but ESL learners arguably suffer the most. Moving to a foreign country, learning a new language, and keeping pace with the rest of the class may seem like an unbearable burden. It’s okay to feel overwhelmed, but you have to pull through and not give up. 

In moments like this, it’s always a good idea to seek help. Whether you go to WriteMyPaper to order an essay or just talk to a friend, admitting vulnerability is an important step towards improvement. In this article, you will find some tips on how to get better at essay writing, even if English is not your native language.

 

Control Your Environment

Improving your language skills is all about constant practice. Living in an English-speaking community is the first thing you should do to start your practice. It might be tempting to surround yourself with people who already speak a familiar language. However, this way, you won’t be practicing English on a daily basis.

You need to make those lessons almost intuitive in a way that you don’t have to do anything to learn the language. If you live in an English-speaking community, for example, if your roommate speaks English, you will have to practice the language, whether you want it or not.

Still, make sure you don’t take it too far. Taking care of yourself is still as important as ever. Feeling like an alien for the sake of education is not worth it. Remember to keep in touch with your friends and family, talk to them as often as necessary.

 

Practice Constantly

Practicing language is not just about doing your homework. You can make practicing English a normal part of your daily routine by watching TV, listening to music, and reading books in this language. 

Yet, this is a bit tricky. When being surrounded by white noise, people tend to learn not to notice it. You need to ensure this doesn’t happen. As you watch movies or read books, maintain your attention on what you’re doing. If you hear or see a word that you don’t understand – translate it and write it down. Be mindful and remember what you’re doing this for.

 

Writing Is The Answer

If you want to specifically learn to write, you need to do one thing, and that is to write. Continuous practice will help you understand what mistakes you often make and, in time, eliminate them. Focus on your goal, and don’t get discouraged when something’s not working. After all, even Rome wasn’t built in a day!

Get a journal and write in it daily. Pick a new topic every time and note everything you can think of. It’s also important that you write by hand, a spelling checker in your computer is tempting, but it will not help you remember how to spell words correctly. 

Besides, journaling as a habit has multiple health benefits, and it can be therapeutic. It can help you get in touch with yourself and process your emotions better.

 

Learn In a Group

It’s proven that learning in a group is more efficient due to the sense of competition. Find a bunch of like-minded people who want to study with you or join an already existing one, like a speaking club.

The benefit of such activities is that you get all these people from entirely different backgrounds who are all good at various things. This will help you exchange experiences, which is impossible if you’re alone.

Schedule regular meetings, come up with topics to discuss and activities to do. You could watch videos or movies together, or talk about common things. Having assignments like describing an event can also be beneficial for the entire group. This way, while one person speaks, the rest think about how they would say the same things differently. 

This will help you feel more confident in your skills and, consequently, speak and write better.

 

Expose Yourself

The most important thing about learning a language is not to be afraid of making mistakes. It’s inevitable; you just have to take it as a natural part of a learning process. 

A child that is learning how to walk doesn’t give up after falling once, and you shouldn’t either. It’s most likely that your friends understand that you’re just learning a language, and they won’t laugh at you for misusing a word or a few. 

Get over that fear of error and make as many mistakes as it will take. Treat it lightly, and don’t beat yourself up for it. On the other hand, try to attend as many events as you can that will expose you to the foreign language. Not only will it boost your English skills, but also improve your social confidence!

 

Wrapping Up

Learning a language is hard; there’s no arguing about that. However, it’s going to get easier with time. Take every hard thing that life throws at you and turn it into a lesson. 

Watch your favorite movies in English, converse with native speakers, and you’ll see the improvement very soon!

Remember to be patient about it. Don’t give up, and don’t beat yourself up over something that you have so little control of. Good luck!

 

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Remote Work + Education: 3 Tips for Students Who Want to Have It All

Phil Collins

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Probably one of the greatest changes for the last year is the shifting to distant learning and working. There are many advantages to the issue, like, not having to commute every day, staying at a cozy home for a whole day. It makes our lives easier in terms of saving time and energy.

If you’re a student, you don’t have to bust out your textbooks every time you go to university. Instead, you have everything close and on the tips of your fingers.

However, within all the positive moments of distance learning, it is highly challenging for many of us. At college or in the office, we have a schedule, a plan which we simply have to stick to.

There is also a boss or a teacher who gives us tasks, checks and monitors our performance.

Well, now, we are our own bosses and teachers and have to come up with the plan and track our tasks independently.

So, how to stay tuned and efficient if you work and study from home? How to get the most of it and not drown in the ocean of procrastination? In this article, you will find three tips to help you out!

 

Set Up Your Workspace

When many think of a distance learning or work, they imagine themselves wearing pajamas and lying on a couch all day with the laptop. No more dress code, make-up, early mornings, coworkers or group mates, paradise!

This is a common misconception of remote work. If you want to work and study from home, it is crucial to create a space where you would stay focused and productive.

Still, if you have had a hard day and feel like having rest on your comfy couch, but there are assignments to be done, leave your worries to professionals in paperwritingservice, just place an order and enjoy your day.

When we both work and study from home, we stay with all those household essentials and, at the same time, have to focus on tasks. That is why a perfect workspace has to be created. So how to reach this ideal atmosphere at home? Here’re some pro tips.

 

Separate Spaces for Everything

This is a common problem for many that they sleep and study at the same place. Our body is a smart mechanism, which gets used to conditions very quickly.

So, as you sleep in your bed, every time you lie on it, your body gets ready to relax and concentrate is the last thing it is ready for. This principle is applied to any other space in your house.

So, your workspace should be particularly aimed at learning or/and work. Every time you get there, your brain will be ready to do the job.

 

Get Rid of All Distractions

This is a very important step if you want to stay productive at home. Your home may be a dangerous space in terms of concentration. To make it easier, help your brain and get rid of everything that might attract your attention and ultimately prevent good performance.

 

Plan Your Day

Every morning when you wake up, you approximately know what the tasks for a day are. So, what’s the sense in planning a day if you already have it all in your head?

This is one more important concept that helps us have everything done on time. Planning a day saves you time and boosts motivation and disciplines.

 

Here’s how it is done:

  • You write down a list of tasks that have to be done;
  • Prioritize them from less important to more important;
  • Hang this list somewhere, where you can always see it;
  • Mark completed tasks.

When you mark the task as accomplished, you’ll get a sense of satisfaction, which may be compared to some sort of praise. There are many tools to write a to-do list from paper to online apps.

 

Dedicate Time for Yourself

When you work and study from home, there will be a risk of abandoning our personal time in favor of more important matters. This factor leads not only to great results but also a concept called burning out.

When people face it, they feel exhausted, demotivated, and apathetic. To avoid this, it is crucial to have time for things you enjoy. It may be a sport, hobby, listening to music, watching movies, seeing friends. Your brain has to relax and get positive emotions to be more efficient in the long run.

 

Final Words

No matter if you want to work and study from home, these principles can be applied to any activity. To manage it all, just follow these basic rules, and you’ll see how your productivity boosts.

Good luck with all your endeavors!

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