Hundreds of millions of active Instagram users every month are posting forty million photos a day on Instagram. Think about those numbers for a few minutes. Now that they’ve sunk in I think we can agree that learning how to use Instagram to best promote your business, product or service is a very, very wise move indeed. The potential it offers is really “mind blowing”, for lack of a better description.
Even more good news is that there is solid techniques and methods that can help you make the most of Instagram that are both easy to implement and execute.
Here’s 8 reasons why Instagram is good for your business.
Why Instagram Is Good For Your Business
1. A Picture is Worth a Thousand Words
No it’s not a cliché at all. Do you have a product that you can display in a really visual dynamic way? Or a service that some great photos can highlight in an emotionally charged, dramatic manner? If you can translate the passion of what you offer or do into a visual image this opens a fantastic door of opportunity. Most people like to look at interesting images and if you can “draw” them in with a photo that is an “ad” but isn’t, it could end up worth as much as some of the best advertising campaigns out there. Be creative!
2. Instagram Can Offer A Behind the Scenes Look
When you share some photos that offer a behind the scenes look at your business, it can go a long way towards building a sense of rapport and familiarity between your work and those you are offering it to. This is one of the most powerful ways social media can help you change the game. A photo of your product being made or the service you offer being performed from the perspective of an “insider” can really intrigue and fascinate potential customers and clients. This is one of the reasons why television is packed with shows of people working at interesting jobs. It’s human nature to be curious about what’s going on “behind the curtain”.
3. It Encourages Customer Participation
Once you have built a reasonable amount of followers the door is wide open to encourage customers to exchange and participate in exchanges involving your business, through the use of things like hash tags. Why not encourage them to share photos of themselves using your product or service, if appropriate? Social media is social after all. This is why people love it so much and the more fun exchanges they have with your business in social media the greater chance they will end up spending money with you and encouraging their whole social circle to as well!
4. Instagram Allows You To Build a Personality for Your Business
Instagram should be an intricate part of building a distinct and winning personality for your business. Combined with other forms of social media, your website and your advertising, you are given a great opportunity for moulding how your business is perceived by your customers and potential leads. Are you trying to convey lightheartedness, seriousness, or some other “feel”?
The right photos shared on Instagram can go a long way in building a personality and “aura” for your brand. Don’t underestimate the potential value of this universally…… especially in niche markets where personality is even more important.
5. Trust Building
The online experience can take a human face away from our business interactions. This is a bad thing if you are looking to build trust in what you offer. Instagram lets you put a face, literally, on your efforts and in ways that can be targeted to help build confidence in you. This is a very good thing.
If you learn how to use Instagram to help build or reinforce trust in your efforts this will quickly equal more sales and more happy customers. Don’t neglect the occasional happy go lucky photos which can go a long way in this direction.
6. Instagram Keeps Your Name In Conversation
Learn how to use Instagram to keep people talking about your business. An idea that’s been proven to work again and again? Holding Instagram contests.
Instagram is the ideal platform to hold contests to promote your business. The options are only limited by your imagination. “The best photo shared featuring what you offer receives a free product” is a popular formula that works again and again.
Contests are a great way to get Instagram users and other lovers of social media talking about you and what you do!
7. Instagram Helps Promote Special Events
Are you planning on going to a trade show or something similar? Promote the fact you are going, on Instagram, to draw support and interest in your attending. During and afterward, document your trip with cool and fun Instagram photo shares. Focus on some containing yourself and customers or other business associates. Nearly everyone loves this type of fun attention. People also don’t like to feel like they are missing out on something so they may be interested to rock up at your next show to experience the adventure in person.
8. The Chance To Go Viral
Think company mascots, pets, adorable babies or animals doing funny things around your logo. It only takes one home run to change the public profile of your business forever so don’t laugh this off. It’s also a nice thing to encourage employees or friends and family to participate in sharing the word about your business. Yes, one cute kitten photo shared for free can equal tens of thousands of dollars of advertising. Welcome to the age of social media. Learn how to use Instagram along with the other more obvious platforms and become a social marketing guru of the digital age!
You can see with a nice dose of creativity, some thought, a plan and the right spirit can go a long way towards Instagram becoming a real asset in helping your business. Jump right in and don’t be shy. Getting your feet wet in Instagram is something you can do right away, and the more you use it the more comfortable you will become in the Instagram arena.
I hope our 8 Tips are helpful in your learning of how to use Instagram and achieving continued success for your business!
Article By: James Porrazo | Addicted2Success.com
3 Questions Your Startup Needs to Answer in Order to Maintain Focus
When I was a second lieutenant in the United States Marine Corps at 22 years old, one of my captains at The Basic School was a rugged Marine who’d been awarded the Bronze Star for defending an isolated combat outpost from repeated Taliban attacks. (more…)
3 Startup Workplace Trends You Need to Carefully Consider
One of the most notable parts of startup culture from the outside looking in is trends. You know the stereotype of the startup CEO — he’s wearing a hoodie that probably cost hundreds of dollars and running meetings from a bean bag chair. However, trendiness isn’t always the right choice for your business. It can be good for your startup to branch out, but some risks aren’t worth taking. (more…)
How Your Startup Can Effectively Collaborate With Influencers
As a startup, your priority is to attract, engage, and turn potential clients into lucrative, long-term consumers. And the optimal way to make this possible is by incorporating startup influencer marketing.
Most consumer brands these days collaborate with influencers to grow their business. Why? Because these individuals have built a lot of trust behind them, they can promote your product or services to their audience and get them to trust your brand. This is a huge sales-driving strategy, especially for new and upcoming businesses. (more…)
12 Things That Will Help Build Your Brand Reputation for Your Startup
Brand reputation drives the success of businesses, irrespective of what industry you are in. Currently, there are approximately 543,000 startups every month. 70% of these do not survive beyond two years, 50% do not exceed five years, and a third fail to cross the ten-year mark. Only a quarter of these businesses can survive beyond 15 years. (more…)
Everything is Changing: How to Deal With Uncertainty in Life
How Thinking Big Can Be the Difference Between the Life You Have and the Life You Want
Why You Need to Treat Your Business Like Getting a Haircut
9 Tips to Keep Yourself and Your Team Motivated While Working From Home
The 4 P’s Needed For Entrepreneurial Success
55 Inspirational Quotes That Will Change Your Life
(Images) 52 Motivational Picture Quotes For An Epic Year Of Success
30 Famous Quotes That Will Inspire Success In You
72 Positive Thinking Quotes For More Inner Strength & Growth
40 Rare Motivational and Inspirational Picture Quotes
3 Prince EA Videos To Change Humanities Path To Greatness
(Video) What Is Success? An Entrepreneurial Story To Inspire You
(Inspirational Video) What If Today You Knew You Were Going To Take Your Last Breath?
How To Make Enough Money From A Blog To Quit Your Job – Kate McKibbin
How Finding Your Passion And Becoming An Entrepreneur Can Lead To Happiness – Chiquita Searle
- Success Advice3 weeks ago
The Life Story of Jack Ma and How He Became a Self-Made Billionaire
- Entrepreneurs4 weeks ago
5 Elon Musk Approved Tips for Entrepreneurs
- Life4 weeks ago
The Easiest Life Hack That Will Improve All Your Relationships Instantly
- Motivation4 weeks ago
The Bare Truth of What It Literally Means to Do Whatever It Takes
- Success Advice4 weeks ago
How to Become a Boss That Everybody Wants to Work With
- Podcasts4 weeks ago
The Mindset Of A Multiple 7 Figure Entrepreneur – Michael Michalowicz
- Quotes3 weeks ago
9 Powerful Quotes That’ll Inspire You to Be Your Own Boss
- Success Advice2 weeks ago
You Can Either Make Time to Read or Continue With a Poverty-Ridden Life