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8 Solid Reasons Why Instagram Is Good For Your Business

Joel Brown (Founder of Addicted2Success.com)

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Hundreds of millions of active Instagram users every month are posting forty million photos a day on Instagram. Think about those numbers for a few minutes. Now that they’ve sunk in I think we can agree that learning how to use Instagram to best promote your business, product or service is a very, very wise move indeed. The potential it offers is really “mind blowing”, for lack of a better description.

Even more good news is that there is solid techniques and methods that can help you make the most of Instagram that are both easy to implement and execute.

Here’s 8 reasons why Instagram is good for your business.

 

Why Instagram Is Good For Your Business

 

1. A Picture is Worth a Thousand Words

No it’s not a cliché at all. Do you have a product that you can display in a really visual dynamic way? Or a service that some great photos can highlight in an emotionally charged, dramatic manner? If you can translate the passion of what you offer or do into a visual image this opens a fantastic door of opportunity. Most people like to look at interesting images and if you can “draw” them in with a photo that is an “ad” but isn’t, it could end up worth as much as some of the best advertising campaigns out there. Be creative!

 

2. Instagram Can Offer A Behind the Scenes Look

When you share some photos that offer a behind the scenes look at your business, it can go a long way towards building a sense of rapport and familiarity between your work and those you are offering it to. This is one of the most powerful ways social media can help you change the game. A photo of your product being made or the service you offer being performed from the perspective of an “insider” can really intrigue and fascinate potential customers and clients. This is one of the reasons why television is packed with shows of people working at interesting jobs. It’s human nature to be curious about what’s going on “behind the curtain”.

 

3. It Encourages Customer Participation

Once you have built a reasonable amount of followers the door is wide open to encourage customers to exchange and participate in exchanges involving your business, through the use of things like hash tags. Why not encourage them to share photos of themselves using your product or service, if appropriate? Social media is social after all. This is why people love it so much and the more fun exchanges they have with your business in social media the greater chance they will end up spending money with you and encouraging their whole social circle to as well!

 

instagram timeline

 

 

 

 

 

 

4. Instagram Allows You To Build a Personality for Your Business

Instagram should be an intricate part of building a distinct and winning personality for your business. Combined with other forms of social media, your website and your advertising, you are given a great opportunity for moulding how your business is perceived by your customers and potential leads. Are you trying to convey lightheartedness, seriousness, or some other “feel”?

The right photos shared on Instagram can go a long way in building a personality and “aura” for your brand. Don’t underestimate the potential value of this universally…… especially in niche markets where personality is even more important.

5. Trust Building

The online experience can take a human face away from our business interactions. This is a bad thing if you are looking to build trust in what you offer. Instagram lets you put a face, literally, on your efforts and in ways that can be targeted to help build confidence in you. This is a very good thing.

If you learn how to use Instagram to help build or reinforce trust in your efforts this will quickly equal more sales and more happy customers. Don’t neglect the occasional happy go lucky photos which can go a long way in this direction.

 

6. Instagram Keeps Your Name In Conversation

Learn how to use Instagram to keep people talking about your business. An idea that’s been proven to work again and again? Holding Instagram contests.

Instagram is the ideal platform to hold contests to promote your business. The options are only limited by your imagination. “The best photo shared featuring what you offer receives a free product” is a popular formula that works again and again.

Contests are a great way to get Instagram users and other lovers of social media talking about you and what you do!

Instagram apps for business

 

 

 

 

 

7. Instagram Helps Promote Special Events

Are you planning on going to a trade show or something similar? Promote the fact you are going, on Instagram, to draw support and interest in your attending. During and afterward, document your trip with cool and fun Instagram photo shares. Focus on some containing yourself and customers or other business associates. Nearly everyone loves this type of fun attention. People also don’t like to feel like they are missing out on something so they may be interested to rock up at your next show to experience the adventure in person.

 

8. The Chance To Go Viral

Think company mascots, pets, adorable babies or animals doing funny things around your logo. It only takes one home run to change the public profile of your business forever so don’t laugh this off. It’s also a nice thing to encourage employees or friends and family to participate in sharing the word about your business. Yes, one cute kitten photo shared for free can equal tens of thousands of dollars of advertising. Welcome to the age of social media. Learn how to use Instagram along with the other more obvious platforms and become a social marketing guru of the digital age!

 

You can see with a nice dose of creativity, some thought, a plan and the right spirit can go a long way towards Instagram becoming a real asset in helping your business. Jump right in and don’t be shy. Getting your feet wet in Instagram is something you can do right away, and the more you use it the more comfortable you will become in the Instagram arena.

I hope our 8 Tips are helpful in your learning of how to use Instagram and achieving continued success for your business!

 

Article By: James Porrazo | Addicted2Success.com

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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13 Comments

13 Comments

  1. Dave Ingalls

    Feb 16, 2018 at 7:59 pm

    Joel:
    Thanks so much for providing 8 uses of Instagram for business. Even though your article is almost 5 years old, it is still very useful to someone like me who has dealt mainly with B2B technical product/service companies until very recently. My digital marketing consultancy is becoming more involved with serving B2C companies. Because of that, I know I will be using Instagram in the future to help with the online promotion of these B2C companies.

  2. Sarah Mannion

    Dec 13, 2016 at 7:20 pm

    Tips #4 and #5 are great advice. As a customer, having trust and being able to build rapport is so important in the products I buy. Everything is expensive now a days and I want to make sure that I’m buying a quality product or giving my money to a quality business. As a social media marketer, I understand just how important it is to build that relationship with clients since I know how they are feeling as each and every one of us is in the ‘buyer’ position each day. I love that Instagram is so personable and I think that’s what makes it so much more intimate as compared to twitter or facebook. I think being able to see the ‘behind the scenes’ creates such a stronger vibe and relationship between buyer and seller. Great read and thanks for the tips Joel!

  3. Jonathan Whiteley

    May 27, 2015 at 10:03 am

    This is a great article illustrating how strong is instagram’s business potential. Keeping users engaged pays off directly, thousands of entrepreneurs can confirm. But the app itself is only good for customers, for those who try to attract people it’s not enough. It’s almost impossible to build up a good follower base without apps for statistics and search, and then maintain it without service like fast-unfollow.com allowing to filter existing base. This is actually a very underrated domain, not many users understand the importance of possibility to unfollow like 5k people at once, but as a person who faced this necessity i can relate. Stay close to your customers and you’ll reach the success.

  4. drew

    Jan 1, 2015 at 5:59 am

    Instagram would be a great way to build a business brand around the whole world by sharing good quality photos and videos with you loved ones.

  5. Izrabotka Strana

    Jul 28, 2014 at 1:41 am

    Pretty useful tips on using Instagram in businesses’ online presence.
    This is especially recommended for business in which the photography is tightly connected with the services / products of that business.

  6. Aaron Finch

    Jan 30, 2014 at 11:40 am

    Instagram filters are awesome and it has great features to edit and design my photos which are taken from my iphone. Really, instagram is big useful app.. Enjoy.. !

  7. Joan

    Jan 23, 2014 at 10:56 am

    Instagram would be a great way to build a business brand around the whole world by sharing good quality photos and videos. It genuinely helps to get connected with a number of potential clients very easily.

  8. razvantudorica

    May 19, 2013 at 1:49 pm

    I don’t see any reason why to use instagram over any other tool. I can publish pictures on facebook, on twitter (urls to my website), on tumblr… Instagram is just another piece of software that got popularity because of facebook (and it is an extension of facebook). I noticed also a lot of hipsters use it. Then, of course depends on your business target. But for the moment I did not hear the words “if you are not on instagram, you don’t exists”.

  9. Yasith Abeynayaka (@ColomboBA)

    Apr 24, 2013 at 9:24 am

    Can’t we do the same with Facebook Page? then why Instagram?

  10. Kelsey McBride

    Apr 16, 2013 at 5:19 pm

    Instagram can be a great way to build your online presence and attracting more potential customers.

    • Justin

      Apr 18, 2013 at 5:02 am

      I heard once you load a pic on on instagram they have copyrightsto it……is this true?

  11. Kumar Gauraw

    Apr 9, 2013 at 12:04 pm

    40 million pictures? Wow! That definitely very interesting information and also, thank you for these tips. Enjoyed this post.

    • joe

      Apr 10, 2013 at 8:49 am

      hey kumar I’ll give you a tip…

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