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Why I Drastically Reduced My Social Media Consumption (And I Work in Social Media!)

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Recently, I’ve been experimenting with the way I consume, create and connect using social media.

What started out as a tool that was supposed to bring us together has turned into something we didn’t expect. Now, I’m the biggest advocate of all when it comes to social media. So much so, that I’ve dedicated most of my career to it.

This post is not designed to get you to delete social media and go and live off-grid, away from the Internet, on a farm, with no car and no connection to the community around you.

The point is to get you to rethink your social media usage.

These are the 4 burdens of social media:

Responding to comments

One of my coaching clients said to me the other day “How do you find time to respond to all of the comments you get online?”

I told him “I don’t.”

This is a new thing for me. If I go back six months, I was responding to every comment I got. It’s no secret that by responding to comments on social media in real-time, you get more engagement on your posts.

So yes, commenting is good if you are building an audience and want more people to see your work, but on the downside, you become a slave to comments.

The other challenge with comments is that you will get trolls and people that say nasty stuff. No matter how hard you try, some of them will affect your mindset, motivation or even your mood.

This is why I have drastically reduced the comments I respond to. I still engage and support people that like my work, I just do it less.

This leaves me more time to create, which ultimately provides more value than a reply to a comment.

Liking people’s posts

Social media also brings on the expectation that you’re supposed to like people’s posts who supported you, are your family or maybe even your work colleagues or friends.

I always like to support other people’s work, but I disagree with people expecting me to. Some posts just don’t resonate with me and that’s why I don’t reshare them even if they are my friends, colleagues or even super fans of my work.

Responding to direct messages

“Instant messaging has been the bane of my existence. It’s like a meeting that never ends”

Now everyone can reach me. This might seem like it makes us more connected but I don’t feel it does. Instead, it takes up huge amounts of time to respond to direct messages. A lot of the ones I get have ‘asks’ attached to them.

There’s nothing wrong with an ‘ask’ through social media but if you don’t know someone at all, it gets annoying quickly.

Having to check notifications

When I see 150 new notifications on LinkedIn (or any social network) as much as I hate to admit it, it feels good. I end up checking my notifications in meetings, while out for dinner with my significant other and even in the car (dangerous).

“Most of what these notifications are telling me are unimportant but my dopamine addicted brain can’t resist. The need for validation that I am growing or becoming somebody is too great”

<<<>>>>>

It’s for these four reasons that I recently severely limited by social media usage.

This may seem like the action of a crazy person given that I work in social media. I promise you it’s not. I can still have a career in social media or as a blogger without checking apps 100 times a day.

My time is now focused on something far more important:

Maximizing my time creating content that serves my purpose instead of consuming which is what the social media platforms want me to do (I never did like following rules).

<<<>>>

Here are the benefits I got by drastically reducing my social media usage:

Less stress

The recent test I took to measure my cortisol levels shows that I’m currently at 800 on the cortisol scale and the normal range is between 0-400.

I’ve been looking for any way I can to reduce stress. My experimentation with reducing social media has helped significantly.

“I find myself living in flight mode more often and enjoying right now”

One of the biggest flaws with the 24/7 social media model is the increase in stress if nothing else. The need for instant validation is making our stress levels soar. It’s time to fight back!

It’s made me more creative

I’m now being inspired more by things I witness in real life as opposed to the sometimes made-up, perfect world of social media. Creativity fuels our passions and even our businesses.

It takes empty space and free time to be creative. Social media was sucking up all my spare time after work and on the weekend. By consuming less, I had blocks of spare time to create.

That also gave me time to be inspired by books that fuel my imagination like Harry Potter (strangely enough).

I feel freer

Being tied to my phone and glued to social media is like having chains around my arms.

“It’s been nice to be free of advice, funny videos, opinions, politics and everything else that is like a fire hose in your face”

More present

Meditation has been something I’ve sucked at for a long time. I find it hard to be present and observe the now. Part of the reason, I’ve discovered, is that I was thinking about what was happening on social media.

Having time away from social media has made being present easier for me. I’m thinking less about how many views I got on LinkedIn today and more about the meaning of life and the people I care about.

It’s not perfect though. I still spend time on social media (obviously) and so I have to balance the benefits, with the negatives like being less present.

Fewer distractions

All the way back to high school, my teachers told me “Tim, you’re easily distracted.”

Even on my report cards, it says it. My teachers put it down to my appreciation of the opposite sex (this is what they said!) but I disagree. I put it down to my need for human interaction which is what has made me love selling in the business world.

None the less, I am easily distracted -  that’s a fact. Social media has forced me to check my notifications consistently. Since reducing my social media consumption, I’ve put into action a new strategy.

What I do now is turn off all notifications on my phone, computer, iPad and laptop. I only have SMS and phone call notifications turned on.

This setup allows me to time-box when I check my social media and only look at certain times of the day. By batching similar tasks like checking notifications together, I spend less time overall on social media.

Not only do I have my notifications for social media turned off, but I also do most of the commenting and responding to messages on my iMac. The screen of my phone is small and it makes the process longer, more stressful and it’s a burden on my eyes.

It’s increased my real-world interactions with people

By being less social without the need for social media and online communities, my hunger for connection has not disappeared. If anything, it’s increased.

The only way to get my fix is to attend a social catchup, hang out with workmates, have more meetings with clients and say hi to strangers.

This has improved my confidence, got me out of my comfort-zone and even helped me with my public speaking ability.

Final thought

Social media doesn’t have to be a burden but until you learn to control it, it will wreak havoc on your life. Working in social media makes me a big advocate of the upside, but the downside is not so obvious.

I hope, through my own reduction in social media, you’ve got a new perspective – or at least a different view of social media.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Life

A Simple but Effective Technique to Be More Confident

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Many people want to learn how to be confident in different situations, but it’s not always easy. Maybe we’re too addicted to comparing ourselves or maybe social media has brainwashed us to believe that we should all be rich, famous, and in incredible shape. (more…)

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Knowing Your Message vs Delivering Your Message

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Have you ever sent a text message only to have it misinterpreted by the person reading it? Happens all the time. Have you ever given a presentation that you were totally prepared for only to have it fall flat? Happens all the time. Have you ever had someone ask you something like, “Why are you mad?” when you were not at all mad? Happens all the time. (more…)

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The 3 Most Important Things I Learned About Personal Growth

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When you look back on your life, what do you want to think about? Do you plan to reminisce on all of the good things that have happened and how they shaped who you are today? Or would you rather remember all of the bad decisions, challenging experiences, and mistakes made that hurt or wasted a portion of your life?

In my opinion, I think it is important to reflect on both. While it’s important to remember the hardships we’ve been through in our lives – without them we wouldn’t be where we are now. There are 3 very specific areas that I feel have helped me grow in a personal sense more than anything else in my life so far. 

These aren’t simple lessons in a book or a lecture that you can just absorb and apply to your life. These are things that I’ve learned through experience and reflection, and I’m still learning and growing today.

1. We determine how much we’re worth by what we think about ourselves, others, and life in general.

This might seem like a pretty obvious lesson in life but it’s actually one of the most important because we can determine our own worth by how we think about ourselves and the world around us. If you’re looking for success in any kind of business or social setting (dating), then I’ll tell you right now that it doesn’t matter if you have 10 billion dollars or not – people are still going to judge you based on your thoughts and beliefs alone.

What determines our value isn’t necessarily what we do with our lives (which is often based on luck) but whether or not we believe that ‘our work’ is worthy or not in some sort of grand scheme or universe. We may not always be able to control what happens in our lives, but we can always control how we value ourselves and others.

“Do the best you can until you know better. Then when you know better, do better.” – Maya Angelou

2. You don’t have to change your habits or personality just because someone else doesn’t like it – their opinions are THEIRS alone.

This is another one of those lessons that people tend to pick up on a little bit late in life, but if anything that makes its importance even worse! Basically, there’s going to come a time when you’re going to meet someone who has certain expectations of you as a person…but these expectations might not be realistic due to their motivations and personal beliefs. For example, sometimes parents might expect you to be a lawyer or doctor because that’s what they believe is best for their child.

However, this isn’t the case for everyone and so maybe your passion lies in music or writing novels. In this example, if you were also pressured into becoming a doctor – then there would obviously be some kind of conflict going on within yourself as a person. You should never have to give up something that you want to do just because someone else doesn’t like it! The reason why we’re put onto this Earth is to make our own choices and go after our OWN dreams instead of letting others determine what we can and cannot do with our lives .

3. You can’t change your life until you accept that you need to make a change.

When I was younger, I thought that this lesson would be pretty obvious – but as I got older, it really made me appreciate the fact that there are always different ways of perceiving our lives. For example, if someone wants to become rich and famous one day – their mind might simply overshadow any other possibility in their head because they feel like this is what they NEED to do right now.

However, this isn’t always true within our own lives because we think about things too literally instead of having an open mind. If you want to achieve success in any kind of business or social setting (dating) then you should be willing to try out different things instead of staying in your comfort zone. If you want something, then it’s up to YOU to actually go after it – nobody else is going to give it to you!

The three lessons above are some of the main things I want to pass on to everyone because they’ve come at an important time in my life where I need to start thinking about others instead of only myself. It’s great if we can learn to love ourselves first before anything else, but that doesn’t mean you should neglect everyone around you even though they might be your friends and family members!

If you enjoyed this article on the 3 most important things I learned about personal growth, then please share it with your friends and family! Also, check out my other articles on success & motivation as well as life lessons that could help people who are struggling with their life right now on lifengoal.com. Thanks for reading!

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​​4 Boss Level Growth Strategies That Create an Optimized Life

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