Connect with us

Entrepreneurs

3 Ways to Get Your Content Trending On Instagram

Published

on

instagram content

There are so many “ways” to get your posts to go viral, trend, and even become a staple on the top posts list throughout social media. One of the most important social media channels for any business, brand, and/or average joe to be using is Instagram. Why you ask?  Because the analytics don’t lie and the numbers back up every claim that Instagram is one of the strongest outlets to be utilizing today online.  

With that being said, everyone is truly looking to get engagement from their posts. At the same time, with engagement comes the opportunity to gain more visibility, and with more visibility comes the opportunity to trend or reach “top post” status; especially on Instagram.

Below are three key ways to not only enhance your Instagram experience, but to truly help your posts trend and tell your brand’s story to even more people, while attracting a more engaged and targeted follower:

1. Pick The Right Hashtag

According to Sprout Social, 7 out of 10 hashtags used on Instagram are branded. Hashtags are one of the key elements used today for social media marketing campaigns and are heavily used across all media outlets. By picking the right hashtag for your Instagram Posts, your brand and/or business is going to optimize the discovery of that particular content.

At the same time, a branded hashtag doesn’t always have to include your company’s name.  Get creative with your branded hashtags, have some fun with them, but make sure they tie back in to the brand story you are truly wanting to tell.

“Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston

2. Generate Massive Engagement

Likes and Follows aren’t the only types of engagement you need to look for. Comments, ad clicks, and shares are key to generating more engagement. Did you know that 70% of Instagram posts aren’t even seen? While Instagram boasts the strongest engagement metrics for major social media outlets, it still deals with content overload and post saturation.

The new Instagram algorithm is geared more towards past page engagement on how it dictates what content people will see. So to make sure that you aren’t falling victim to the “algorithm trap” be different than your competitors and other similar pages by utilizing the Story Application in Instagram, posting video content, tagging locations in your posts to increase organic traffic and using the algorithm to your advantage instead of being just like all the rest.

Bonus tip: More Instagram users are active and engaging on the weekday than they are on the weekend. With that being said make sure to be super selective and targeted with your post times.

3. Utilize The 3×5 Hashtag Method

This is something new and different and a method that I’ve used to help enhance my own account engagement and get more specific and targeted with the hashtags being used within my posts and content delivered on Instagram. What you want to do is identify 3-5 Instagram hashtags that produce high levels of engagement but are not necessarily targeted as much as the most common ones used on Instagram.

Most importantly what you need to do is make sure that the hashtags you are going to use within this method are relevant to your brand, business, and the message or story you’re wanting to tell to your audience and potential customer base. Don’t just use this method to use it. Be specific, be intentional, and most importantly be real.

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” – Seth Godin

By doing this you will allow your posts to gain the elusive engagement you are searching for and by being a “Top Post” your Instagram page will grow, your business/brand will get more visibility, and you will ultimately trend towards more closed opportunities and business.

Using Instagram is a great tool to reach a new audience, build your network, and show the massive user base just who and what your brand, business, and self is all about. Using Instagram in a more targeted and effective way will reach an audience you want to attract, build a network that will pay you and pay attention to you, and show the massive user base not only who and what your brand and business is all about but why they should be doing business with your brand and/or business.

How has instagram worked for you and your brand? Comment below!

Jeremie Warner is the CEO of Rush Impact Marketing & Rush Impact Media who works with Automotive Dealers and businesses. Rush Impact Marketing helps dealers create 30 days of business in 6 days through multi-channel marketing and sales. Rush Impact Media helps businesses grow their brand to gain attention, grow their business thru the power of video and content creation. He is also the Co-Host to Huff Post 5 Podcast that Stand in their Truth Define Your Brand Podcast. Jeremie has over 20 years in the Automotive Industry. He has helped generate over $100,000,000 for dealerships all over the United States. Has helped sell more than 50,000 cars. Rush Impact Marketing has been awarded A+ rating with the Better Business Bureau for 7 years straight. Rush Impact Marketing has also been awarded 2 Guinness World Records for 2 marketing events with Guinness World Records.

Advertisement
4 Comments

4 Comments

  1. ali

    Nov 6, 2018 at 4:41 am

    What did you say about the 5 * 3 method? I do not understand

  2. jasa pindahan kantor

    Jul 10, 2018 at 2:35 am

    You are so interesting! I do not believe I’ve truly read anything like that before.So wonderful to discover somebody with a few original thoughts on this topic.Really.. thank you for starting this. This website is something that is needed on the web, someone with a little originality!

  3. Matt

    Dec 20, 2017 at 3:58 pm

    Great article. Important and yet easy to follow information in this article.

  4. Tammy C

    Dec 20, 2017 at 3:52 pm

    Great read. Well done fitbit Jeremie…

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

3 Things Every Entrepreneur Must Know to Grow Their Business

Published

on

Image Credit: Unsplash

It seems like everyone these days is an entrepreneur. After all, anyone with a computer and an internet connection has the opportunities to serve a global audience. The harsh reality is that the vast majority of these budding entrepreneurs will never make the money they hope to through their new business venture. Most will fail to ever make a dollar, others will earn very little and eventually abandon the idea as the novelty wears off and discouragement sets in.  (more…)

Continue Reading

Entrepreneurs

5 Reasons Why Women Are Better and More Successful Entrepreneurs Than Men

Published

on

Image Credit: Unsplash

Women today aren’t only homemakers; they’re money-makers, too. As each day passes, more women are dominating the business world. Companies like IBM, General Motors, and other Fortune 500 companies have female CEOs.  (more…)

Continue Reading

Entrepreneurs

7 Inspiring Lessons Colonel Sanders Can Teach Us About Entrepreneurship

Published

on

Message us for Image Credit

Colonel Sanders was rejected exactly 1009 times before he was able to sell his KFC recipe successfully. In addition to this, he failed at every job he even turned his hand to during his life. After a lifetime of facing failure after failure, he finally sold KFC at the ripe old age of 75. (more…)

Continue Reading

Entrepreneurs

Women Trailblazers: The Most Successful Female Founder in Every Country

Published

on

If you are a female entrepreneur, it’s natural to feel like the odds are against you. After all, there continues to be a significant bias towards a male-leadership model, and investors still tend to be more cautious in their response to pitches from women. (more…)

Continue Reading

Trending