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3 Ways to Get Your Content Trending On Instagram

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There are so many “ways” to get your posts to go viral, trend, and even become a staple on the top posts list throughout social media. One of the most important social media channels for any business, brand, and/or average joe to be using is Instagram. Why you ask?  Because the analytics don’t lie and the numbers back up every claim that Instagram is one of the strongest outlets to be utilizing today online.  

With that being said, everyone is truly looking to get engagement from their posts. At the same time, with engagement comes the opportunity to gain more visibility, and with more visibility comes the opportunity to trend or reach “top post” status; especially on Instagram.

Below are three key ways to not only enhance your Instagram experience, but to truly help your posts trend and tell your brand’s story to even more people, while attracting a more engaged and targeted follower:

1. Pick The Right Hashtag

According to Sprout Social, 7 out of 10 hashtags used on Instagram are branded. Hashtags are one of the key elements used today for social media marketing campaigns and are heavily used across all media outlets. By picking the right hashtag for your Instagram Posts, your brand and/or business is going to optimize the discovery of that particular content.

At the same time, a branded hashtag doesn’t always have to include your company’s name.  Get creative with your branded hashtags, have some fun with them, but make sure they tie back in to the brand story you are truly wanting to tell.

“Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston

2. Generate Massive Engagement

Likes and Follows aren’t the only types of engagement you need to look for. Comments, ad clicks, and shares are key to generating more engagement. Did you know that 70% of Instagram posts aren’t even seen? While Instagram boasts the strongest engagement metrics for major social media outlets, it still deals with content overload and post saturation.

The new Instagram algorithm is geared more towards past page engagement on how it dictates what content people will see. So to make sure that you aren’t falling victim to the “algorithm trap” be different than your competitors and other similar pages by utilizing the Story Application in Instagram, posting video content, tagging locations in your posts to increase organic traffic and using the algorithm to your advantage instead of being just like all the rest.

Bonus tip: More Instagram users are active and engaging on the weekday than they are on the weekend. With that being said make sure to be super selective and targeted with your post times.

3. Utilize The 3×5 Hashtag Method

This is something new and different and a method that I’ve used to help enhance my own account engagement and get more specific and targeted with the hashtags being used within my posts and content delivered on Instagram. What you want to do is identify 3-5 Instagram hashtags that produce high levels of engagement but are not necessarily targeted as much as the most common ones used on Instagram.

Most importantly what you need to do is make sure that the hashtags you are going to use within this method are relevant to your brand, business, and the message or story you’re wanting to tell to your audience and potential customer base. Don’t just use this method to use it. Be specific, be intentional, and most importantly be real.

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” – Seth Godin

By doing this you will allow your posts to gain the elusive engagement you are searching for and by being a “Top Post” your Instagram page will grow, your business/brand will get more visibility, and you will ultimately trend towards more closed opportunities and business.

Using Instagram is a great tool to reach a new audience, build your network, and show the massive user base just who and what your brand, business, and self is all about. Using Instagram in a more targeted and effective way will reach an audience you want to attract, build a network that will pay you and pay attention to you, and show the massive user base not only who and what your brand and business is all about but why they should be doing business with your brand and/or business.

How has instagram worked for you and your brand? Comment below!

Jeremie Warner is the CEO of Rush Impact Marketing & Rush Impact Media who works with Automotive Dealers and businesses. Rush Impact Marketing helps dealers create 30 days of business in 6 days through multi-channel marketing and sales. Rush Impact Media helps businesses grow their brand to gain attention, grow their business thru the power of video and content creation. He is also the Co-Host to Huff Post 5 Podcast that Stand in their Truth Define Your Brand Podcast. Jeremie has over 20 years in the Automotive Industry. He has helped generate over $100,000,000 for dealerships all over the United States. Has helped sell more than 50,000 cars. Rush Impact Marketing has been awarded A+ rating with the Better Business Bureau for 7 years straight. Rush Impact Marketing has also been awarded 2 Guinness World Records for 2 marketing events with Guinness World Records.

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Entrepreneurs

Why Entrepreneurial Innovation Matters More Than Ever

Innovation and disruption are a key part of thought leadership online. But most online business owners today are blinded by tactics

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The dichotomy between good leadership and poor leadership is that you are either showing up for your people or expecting your people to show up for you.

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How You Can Start Networking in Style in 2023

By investing your time and effort in networking, you will gain more business through the relationships you make

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

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