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Struggling to Create Content? Here Are 2 Things You Can Do Right Now for Inspiration

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content creation
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Why do so many entrepreneurs or business owners fail to constantly show up in their business, connect to their audience and share their message? You might be surprised to know that the answer is because they lack ideas on what type of content to write about on a consistent basis. But why does this happen?

One of the main reasons people do not create much content is because they think that what they write needs to be perfect. They read it and read it over and over again and the more they read it the more they change it and consequently the more what they have written about will move away from the original message.

Another reason that totally freezes people is the lack of confidence in sharing their real message for fear of being judged and criticised by others. Others might say that they have nothing ‘new” to say that has not been explored by others before.

These are simply excuses as you can come up with so much content every day, which, yes, someone might have spoken about it before, but not through your very own eyes and your very own unique voice.

“Creating content that allows us to share our experiences, thoughts and ideas in real time is becoming an intrinsic part of life in the twenty-first century.” – Gary Vaynerchuk

Content creation is much simpler than you think.

Imagine you are going to meet a friend and have a cup of coffee with them. Would you feel stuck on what to say? Would you just remain silent and not speak at all? You probably wouldn’t. You will have plenty to say and plenty to talk about. And the good news is that you can do exactly the same thing with your content. Yes, creating content is as easy as creating conversation during a coffee chat with your friends. If you are still struggling with how to create content, I have listed 2 of my go-to methods below.

1. Be 100% present in your daily life and get inspiration from it

Everything that happens to you during the day can become a topic for content. Imagine the conversations you are having with your husband/wife, partner or children. Imagine the things you see at the grocery stores, the conversations you hear at work or in the streets. Imagine the articles you read and the news you watch.

You can create your entire content based on conversations you have with friends or with your close family. And you can create content based on your mind chatter, or ideas and thoughts that pop up in your mind daily.

Once you have the topic, you would simply need to mould it to your main message or the message that you want to deliver in that particular moment. For instance, let’s say your main message is related to selling. You could easily create posts from a stall of children you see in the street selling toys or handmade things for charity or from a particular behaviour you see someone having in reaction to a sale they have been exposed to.

You could even create content from Advertising posters you see while walking in the streets. I once created content based on an advert of a university, which I saw from a bus. The advert was talking about choosing the right university based on the students’ preferences and not those of their parents. Simply keep your eyes open when you walk around and see what adverts, catchy phrases or images can give you an inspiration.

The secret here is to remain open, to look outside the box and to not worry too much about the content being too perfect. Also remember that your content needs to be personal and express your point of view so that your readers can relate more to you and feel more connected. So sharing your “daily routine” and daily thoughts and conversations is a great way to do this.

2. Create contrast content

This means creating content by stating your opinion on something. It is very important that your audience sees that you have strong opinions and that you stick to them. Nobody likes to follow fluffy leaders that are all over the place, with no strong beliefs or values of their own.

But how would you generate “contrast content” ideas? Here’s how: Start scrolling through social media and look at what other people write, not to copy but to get your mind going. You might read an article or other peoples comments on an article that makes your blood boil and to which you strongly disagree with. Now, take that comment and start writing what you think about and express your opinion.

Being opinionated will help you not only generate this type of content but also to establish a rave of followers who agree with you and see you as a person worth following. The most important ingredient in all of this is to be real, present and notice what is happening around you and start becoming aware that any single word spoken or conversation taken can become an inspiration from which to create great content.

Debora Luzi is a passionate writer, a mother and an entrepreneur. Debora teaches other entrepreneurs how to write powerful and authentic content that connects, converts and impacts millions. She is the founder of The Writing Academy  for Entrepreneurs, the only global online community focused at content creation. Debora is also the founder of the Women Who dare to Desire Global conference.

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Success Advice

15 Essential Habits to a Stronger, Healthier, and Happier You

The journey towards transformation is not about perfection but about progress

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building positive habits

What habits can truly transform your life? That’s what you’re here to uncover. In our no-nonsense guide, we’ll introduce you to 15 habits to change your life, each with the power to improve your day-to-day existence.  (more…)

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19 Common Characteristics All Visionary Leaders Have

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visionary leadership qualities

When you look at business leaders like Bill Gates, Sam Walton, Sir Richard Branson, and philosophers like Bertrand Russell, Martin Heidegger, Ludwig Wittgenstein, David Bohm,  C. S. Peirce and inventors like Nikola Tesla, Paolo Soleri, Harvey W. Bailey, Thomas Edison, Alexander Graham Bell and Wright brothers and political leaders like Mahatma Gandhi, Martin Luther King, Jr. and Aung San Suu Kyi, it becomes very clear that they are all connected through one leadership—visionary leadership. (more…)

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Wealth Lessons Everyone Should Hear for Every Stage of Your Life

Do you have the courage to rewrite your story?

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what i would tell my younger self

Do you see what I see? Likely not, as we each see ourselves through the lens of our own story. (more…)

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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