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Struggling to Create Content? Here Are 2 Things You Can Do Right Now for Inspiration

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Why do so many entrepreneurs or business owners fail to constantly show up in their business, connect to their audience and share their message? You might be surprised to know that the answer is because they lack ideas on what type of content to write about on a consistent basis. But why does this happen?

One of the main reasons people do not create much content is because they think that what they write needs to be perfect. They read it and read it over and over again and the more they read it the more they change it and consequently the more what they have written about will move away from the original message.

Another reason that totally freezes people is the lack of confidence in sharing their real message for fear of being judged and criticised by others. Others might say that they have nothing ‘new” to say that has not been explored by others before.

These are simply excuses as you can come up with so much content every day, which, yes, someone might have spoken about it before, but not through your very own eyes and your very own unique voice.

“Creating content that allows us to share our experiences, thoughts and ideas in real time is becoming an intrinsic part of life in the twenty-first century.” – Gary Vaynerchuk

Content creation is much simpler than you think.

Imagine you are going to meet a friend and have a cup of coffee with them. Would you feel stuck on what to say? Would you just remain silent and not speak at all? You probably wouldn’t. You will have plenty to say and plenty to talk about. And the good news is that you can do exactly the same thing with your content. Yes, creating content is as easy as creating conversation during a coffee chat with your friends. If you are still struggling with how to create content, I have listed 2 of my go-to methods below.

1. Be 100% present in your daily life and get inspiration from it

Everything that happens to you during the day can become a topic for content. Imagine the conversations you are having with your husband/wife, partner or children. Imagine the things you see at the grocery stores, the conversations you hear at work or in the streets. Imagine the articles you read and the news you watch.

You can create your entire content based on conversations you have with friends or with your close family. And you can create content based on your mind chatter, or ideas and thoughts that pop up in your mind daily.

Once you have the topic, you would simply need to mould it to your main message or the message that you want to deliver in that particular moment. For instance, let’s say your main message is related to selling. You could easily create posts from a stall of children you see in the street selling toys or handmade things for charity or from a particular behaviour you see someone having in reaction to a sale they have been exposed to.

You could even create content from Advertising posters you see while walking in the streets. I once created content based on an advert of a university, which I saw from a bus. The advert was talking about choosing the right university based on the students’ preferences and not those of their parents. Simply keep your eyes open when you walk around and see what adverts, catchy phrases or images can give you an inspiration.

The secret here is to remain open, to look outside the box and to not worry too much about the content being too perfect. Also remember that your content needs to be personal and express your point of view so that your readers can relate more to you and feel more connected. So sharing your “daily routine” and daily thoughts and conversations is a great way to do this.

2. Create contrast content

This means creating content by stating your opinion on something. It is very important that your audience sees that you have strong opinions and that you stick to them. Nobody likes to follow fluffy leaders that are all over the place, with no strong beliefs or values of their own.

But how would you generate “contrast content” ideas? Here’s how: Start scrolling through social media and look at what other people write, not to copy but to get your mind going. You might read an article or other peoples comments on an article that makes your blood boil and to which you strongly disagree with. Now, take that comment and start writing what you think about and express your opinion.

Being opinionated will help you not only generate this type of content but also to establish a rave of followers who agree with you and see you as a person worth following. The most important ingredient in all of this is to be real, present and notice what is happening around you and start becoming aware that any single word spoken or conversation taken can become an inspiration from which to create great content.

Debora Luzi is a passionate writer, a mother and an entrepreneur. Debora teaches other entrepreneurs how to write powerful and authentic content that connects, converts and impacts millions. She is the founder of The Writing Academy  for Entrepreneurs, the only global online community focused at content creation. Debora is also the founder of the Women Who dare to Desire Global conference.

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Success Advice

Mastering Self-Management for Success: Lessons From Peter F. Drucker

With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success.

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Peter f drucker lessons
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In today’s dynamic professional world, self-management has become increasingly important. With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success. (more…)

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How to Ignite the Spark Within for Future Success

All of us come to this world with our own reserve of magic unfortunately, not everyone can unleash it

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Igniting your spark
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What is it that makes some people great leaders while others remain followers? What magic do they have that others don’t? What special blessing gives them the power to bring significant change?  (more…)

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How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions

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Your Beliefs Can Supercharge or Sabotage Your Success (1)
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Pause for a moment and ponder two pandemic-era beliefs: First, closing schools will control the spread of a serious virus. Second, the consequences of such school closures—particularly social interruption and the prevention of immunity—are worse than becoming sick with the virus. (more…)

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How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity

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In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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