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Success Advice

Two Questions That Must Be Answered for Your Personal Success



personal success
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As a practitioner and facilitator of goal setting for the past 30 years, I can say that while I believe in the process of goal setting, it has become a little too restrictive. By that I mean that many of the books on goals setting require boxes to be checked, forms to be filled, I’s to be dotted, and T’s to be crossed.

In the past, three questions had to be answered for goal setting to work its magic. The first question was WHAT do you want. Obviously if you set a goal, it is to acquire something. It could be something tangible like a vacation or a house or relationship, or it could be intangible such as greater patience, better organization, or an elevated level of interpersonal skills.

The next question that had to be answered was WHY do you want it. The underlying psychology behind answering the why question was an internal rationalization process that supposedly set the subconscious at ease and allowed the goal setter to act with effortless execution.

The last question that had to be answered was HOW do you derive what you want. This is a process that I called in my first book, Goals Book, functional decomposition. By that I meant, you break the goal down into imperceptible, almost subconscious behavioral steps that need to be posted into your calendar and acted upon daily.

Guess what? The above process works, and it works well. However, for as many successes as there are in the process there are typically many more failures. The reason behind the number of failures we experience has to do with the rigid, unforgiving process that we put ourselves through on a daily basis, and the guilt that arises from not accomplishing some of the action steps necessary to achieve our goal.

“Don’t bury your failures, let them inspire you.” – Robert Kiyosaki

For years I thought to myself, there has to be a better way to reach your goals, and I believe I found it! The questions haven’t changed, only their underlying motivation. Let me explain:

When there is something that is wanted, it becomes the WHAT. The what process is logical and scientific. Perhaps what you want is not logical or scientific, but asking the what question is. For example, if you need a new car, the what is very simple, it is a new car. Since we all know that a car is a mode of transportation, and transportation in modern society is necessary, wanting a new car is a very logical process.

However, the WHY, is an emotional process. So, the next question after what kind of a car do you want, is why do you want that one in particular, and this is the type of question that evokes emotion.

Perhaps you want a minivan for your growing family because you feel guilty by cramming your partner, three kids, and ice hockey equipment into your current vehicle. Perhaps you are looking for a high-end sports car that you consider to be an emotional extension of your personality. It really doesn’t matter; the fact is the WHY question is emotional.

It’s the HOW question that I have studied the most. Instead of the process of functional decomposition to determine every point perhaps, I thought, that not worrying so much about the how, and let it unfold before you is enough.

Jack Canfield suggested that you could drive across the United States from the Atlantic Ocean to the Pacific Ocean at night only using your headlights. That means that you can travel 4000 miles by only seeing 200 feet in front of you. The how will unfold every 200 feet!

Using this more contemplative approach to goal setting works. Let me give you the steps below:

Step 1: Determine your WHAT. During this process, be as focused and as logical as possible as to what it is you are looking to have, to accomplish, or to become. See what you want in all of its visual splendor. Use your other senses as you see fit.

Step 2: Determine your WHY. In this step, you need to get excited about what you are looking for. This is not just sensual, but emotional! I want you getting so excited about what you want or what you are going to become that it brings a tear to your eye. When you combine the what and the why, that is logic and emotion working together.

Step 3: Don’t worry about the HOW! Yes, your reading that correctly. As long as you can see 200 feet in front of you, that is the next necessary action step. I have been using the system for several years now, and it works! It got me to move to Costa Rica without a clear plan and yet as I am writing this, I am in the process of opening up yet another business! I could never have done this if I try to plan for it.

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” – Pablo Picasso

If you are metaphysical, you can say you threw it out to the universe. If you are psychological, you can say that you made micro adjustments to your subconscious that brought about the desired result. If you are theological, you could say that God helps those who help themselves.

If you’re like me, you realize it’s a combination of all three, and you keep moving forward. I have found that this process has literally changed my life.

I’d love to hear your thoughts below about this method of goal setting!

Biagio Sciacca, known to his friends as Bill, was a lifelong resident of Pittston, PA. He is the owner of Intelligent Motivation, Inc. a global consulting and training firm specializing in management and leadership training as well as psychological assessment for hiring and staff development. He is the author of several books relating to goal setting, and his third book, Provocative Leadership, is publishing soon. Now residing in Tamarindo, Costa Rica, he divides his time between his international coaching and training clients, writing his next book and wandering aimlessly on the beach. Feel free to contact Bill at or schedule a call with him by going to and clicking on the “set up a call” tab.

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Success Advice

15 Essential Habits to a Stronger, Healthier, and Happier You

The journey towards transformation is not about perfection but about progress



building positive habits

What habits can truly transform your life? That’s what you’re here to uncover. In our no-nonsense guide, we’ll introduce you to 15 habits to change your life, each with the power to improve your day-to-day existence.  (more…)

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19 Common Characteristics All Visionary Leaders Have



visionary leadership qualities

When you look at business leaders like Bill Gates, Sam Walton, Sir Richard Branson, and philosophers like Bertrand Russell, Martin Heidegger, Ludwig Wittgenstein, David Bohm,  C. S. Peirce and inventors like Nikola Tesla, Paolo Soleri, Harvey W. Bailey, Thomas Edison, Alexander Graham Bell and Wright brothers and political leaders like Mahatma Gandhi, Martin Luther King, Jr. and Aung San Suu Kyi, it becomes very clear that they are all connected through one leadership—visionary leadership. (more…)

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Success Advice

Wealth Lessons Everyone Should Hear for Every Stage of Your Life

Do you have the courage to rewrite your story?



what i would tell my younger self

Do you see what I see? Likely not, as we each see ourselves through the lens of our own story. (more…)

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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