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Success Advice

The 3 Elements of Persuasion You Need to Know




Have you ever wondered how to ethically use persuasion to motivate people to think, say, and do the things that you want them to do? Having great communication skills is an essential skill for anyone in business. Oftentimes, the way you communicate is responsible for winning and losing.

We must discover the needs of others and connect these needs with the benefit of our product and service. Top sales people build trust fast by establishing rapport and making their customers feel understood.

There are two types of persuasion:

Direct Persuasion is telling someone what to do, how to act, what do say, etc.

Indirect Persuasion involves non-obvious motivators that help someone make the decision themselves where you appear uninvolved.

Humans are self-motivating machines and persuasion is NUDGING the person towards your opinion. We want to collaborate with people in a way that helps them and helps us. To do this, you must show that by helping themselves, they will also help you.

If you become an expert in speaking in terms of the other person’s interests then you are going to be wildly persuasive and authentic at the same. If you are trying to get over on people they will sniff it out. Genuinely provide value and speak in terms of the other person’s interests and they will be more easily persuaded for the desired action that you require.

These are things that motivate someone’s choice or behavior. They are outside ourselves and are often tangible. They can be monetary or an experience. An incentive is something you receive physically or emotionally for completing the desired outcome.

There is always an incentive whether it is hidden or obvious. If we can understand people’s incentives then we can speak in terms of their interest. The best persuasion tactic is aligning the incentives with the goal that connect the motivator with the outcome. Something beautiful happens if you can do this extremely well. You can never talk about a person’s incentive too much.

If you can align your incentives with the incentives of the other person then you create a true win-win situation that allows you both to maximize success. If you can find this intersection of incentives then you will see you consistently shine in negotiations and regularly create situations of growth.

Motivators are the engines inside us. Unlike incentives, motivators are things that affect us deep in our spirit. Motivators go in only two directions: toward the things we want OR away from the things we don’t want.

An important fact to note is that motivation away from pain is about twice as powerful as motivation towards pleasure. We will do and risk twice as much to avoid losing something than we are to gain something. Desire and fear are the foundational characteristics in these motivations.

Here are some examples of using motivators successfully:

These motivators are merely examples of the types of phrases you can use. More importantly familiarize with the structure of moving people away from pain and towards pleasure.

Decision makers happen unconsciously and then later we realize that we made a decision. This is why building rapport is so important. Rapport is the connection you need to establish a personal relationship. If the relationship is established then it’s much easier to accomplish your desired outcome. Avoid being ambiguous. People do not like situations when they are unsure of what the implications may be.

It’s important to help people clearly see the same outcome that you do. If you can co-create the ideal result then you will build a bond of trust that aids in the decision making process.

These 3 elements of persuasion are pivotal information. You can apply this knowledge right now by creating win-win situations, painting the picture of what they stand to lose rather than what they are aiming to win and building rapport from their interests, desires and fears.

Rob Fajardo is 23 year old Thought Leader from NJ. He founded a brand called Leave Normal Behind, a content, community, and events hub for purpose driven people. The mission of LNB is to bring together purpose driven people and inspire them to become the best versions of themselves by creating things that matter and encouraging others to do the same. He is also the viral marketing mastermind behind fidget spinners (check @fidget360 on IG) and helped Gerard Adams, Co-Founder of Elite Daily, establish the executive team at Fownders responsible for building the Seed-2-Scale program there. If you want to get connect with Rob you can email him

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Success Advice

20 Ways You Can Become a Powerful Communicator



Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.


2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.


3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.


4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.


5. Show empathy: Show that you understand and care about the other person’s feelings.


6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.


7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.


8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.


9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.


10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.


11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.


12. Cut the fluff: Avoid being long-winded and get straight to the point.


13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.


14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.


15. Take responsibility: Take responsibility for your own actions and feelings.


16. Ask questions: Ask questions to clarify any confusion or misunderstandings.


17. Avoid interrupting: Allow the other person to finish speaking without interruption.


18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.


19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.


20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.


By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at so you can master your life with more success.

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You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way



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You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way and perhaps that has created a divisive and adversarial working environment that makes it difficult for you to influence and inspire your team in a way that meets your vision. (more…)

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A blueprint for CEOs to draw a disciplined strategy



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Strategic thinking helps CEOs build successful businesses. It helps them establish everlasting enterprises. It is one of the key elements of decision-making. It is different from strategic leadership. It differentiates between leaders from managers.  (more…)

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In this world of distractions due to information overload, it has become a big challenge to focus our minds



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