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8 Ways To Start A Global Business From Nothing

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This article all about Lisa Messenger and how she has completely disrupted the magazine industry and has influenced game changers like Arianna Huffington, George Clooney and Richard Branson to contribute to her vision.

I have wanted to have Lisa Messenger on Addicted2Success for a while. I recently caught up with her for an interview and in my eyes she is one of the most exciting female entrepreneurs in Australia right now. When I first saw her speaking on stage she was dressed in all white, with a glorious, graceful, angelic like appearance and she came across as a visionary leader from another planet that was destined to change the world.

Lisa is most well known for launching her magazine in 2013 called The Collective with no money and no experience in magazines what so ever! The Collective Magazine has gone on to be a global success and is now in thirty-seven countries with a vision of empowering people to live their best life and telling the story behind the story.

It took Lisa over twelve years to start looking at doing business outside of Australia and she puts it down to fear, perceived lack of knowledge, incorrect thinking around the need for government grants, and even thinking she needed someone’s permission.

Below are Lisa’s eight ways to not make the same mistakes she did and start a global business from nothing.

 

1. Be bold like Lisa and keep the plan simple

Think about why you want to take your business global and don’t do it just to be global for the sake of it. It’s only fear and your own misconceptions that are holding you back from going global, and once you start to look into it, it’s not that complex.

What happens with 99.9% of entrepreneurs is that they think they need to write laborious business plans that are a hundred pages long and contain every last detail before they can go global. Lisa sees’s herself as purposely, counter-intuitive to all of that and prefers to do what she calls back of the envelope plans. The most her plan will ever be is two pages and sometimes as little as two sentences.

Many entrepreneurs carry around a limiting belief that involves them thinking they lack the finances to get their idea off the ground and into an international market – Lisa has proven this is simply not true.

 

2. Pre-sell your idea

Once the plan is written out Lisa will then go around to corporate’s and tell them her idea so she can raise the money she needs to take it global. Every single thing that Lisa ever does is presold. There is usually no strategy on how she is going to implement the idea, and it’s made up as she goes along. This process is called being visionary and then executing.

At the execution stage, Lisa is very good at finding teams, putting them together, and then making the idea happen. In the early stages of The Collective, Lisa was very tenacious and would tell corporates that she had no money, no team and no experience in magazines, but that she can deliver on her promise.

With traditional magazines, they would normally sell pages of advertising to make revenue, whereas Lisa approached corporates and did sponsorships to cover the $350k that it costs to put out each issue of the magazine.

Each corporate sponsorship came bundled with advertorials, syndicated content back to them, speaking gigs, copies of the magazine to give to their clients and event partnerships. These sponsorships were combined with traditional advertisements in the magazine allowing her to ask for more money each time and focus on doing chunkier deals and less of them.

All of these factors combined were what allowed Lisa to pre-sell her idea to corporates. No matter how small the investment was from a corporate, it didn’t matter in the early days of The Collective because Lisa saw it as someone believing in her idea other than her, which validated the concept clearly in her mind.

You need to hustle a lot and embrace the challenge to pre-sell your idea, which will give you the success you need to take your startup global. Recognise what your currency is other than dollars. For a company like The Collective it’s content and so they can trade with a non-competing partner to maybe have their magazine distributed to a partner’s database in exchange for an article on their company that interests The Collective’s readers.

At the start of your business, you almost need to throw yourself at prospects, but as you get bigger and bigger things become easier. As an example, Lisa had Ryan Gosling on the front of one of her magazine issues and after that moment, she now get’s lots of publicists contacting her with influential people to feature on the front cover.

 

3. Attend an overseas trade fair

When Lisa found out, there was an event called Distripress she made the bold move to travel to the event with her Marketing Director Claire Bellbeck when they had very little money. They had to do lots of small deals just to be able to have the money to get there. In one day, they got to have a meeting with thirteen global media distributors all in the one place.

After the end of the event, they ended up being able to piece together distribution deals with thirteen different distributors, which Lisa says anyone can do, and it’s not that complex. She feels it’s really just a matter of finding out who distributes your particular product and going to a place where there are going to be more than one distributor.

With the deal in place, Lisa wanted to be in over fifty countries as quick as she could but she didn’t realise that it can be quite costly to ship physical magazines all around the world. She later settled on thirty-seven countries so she could focus on making a good return in strategic markets.

 

4. Pre-convince everyone you do business with

When you start working with a global distributor, they want you to commit to a certain spend in each market. It’s one thing to get product into a store, but it’s another thing to get it out of the store and for people to know it exists in the first place.

Using the power of persuasion and thinking differently, Lisa started saying things like, “I can’t afford to have a placement in the newsagency or to spend money on advertising, we need people to back us and believe in our vision.” What she did do though is make the bold move of guaranteeing them a certain amount of profit, which had never really been done in the magazine industry.

Distributors would then ask her how she knew that the magazine was going to sell, and she would tell them that she didn’t and that if it didn’t work out, she would have to find the money somehow to pay them back.

The way Lisa described her technique for doing deals in the early days was to reverse engineer them because she didn’t have the money to do things the traditional way.

Another example of a deal Lisa did early on in her journey was when she managed to get the airport light walls (floor to ceiling walls) covered with advertisements of her magazine. These are typically paid for up front, but Lisa managed to convince them to back her and put them up without upfront payment.

“People love entrepreneurs and they really want to help small business. You have to get people to buy into your dream and your passion. If you’re doing something with integrity that is going to have a positive impact on the world, you will be surprised at how many people get behind you“

 

5. Make the right approach and try traditional media

The first way that Lisa says you can market your business for global success is to approach traditional media like television, print and radio. To be successful at getting your brand onto these channels, it’s all in the way you position your approach. It’s best to start with getting to know the head of the area that you are going to pitch too first, rather than a cold approach.

The biggest mistake Lisa has seen startups make in these types of pitches is presenting a one size fits all solution. Second to this, many startups pitch ideas to traditional media where they say “this is my story, and I am amazing”. This approach won’t work either. You need to pitch the something that fits with their audience and gets you noticed at the same time.

The way you position your pitch needs to be about what’s in it for them not the other way round.

Lisa Messenger - Live Life Stay Humble - Tim Denning Interview
 

6. Think clearly about your social strategy

For your startup to go global, you need to have a clear and concise social media strategy just like The Collective. The key to this strategy is to share openly and authentically content that is relevant to your audience.

“With any business it is important to have multiple touch points, be where people want you, on a platform they want you, at a time they want you. This might sound cliché, but it’s cliché for a reason”

Don’t try and be somebody else on social media, get to the heart of who you are and what your startup is about and convey that message as best as you can. As you find influencers that are in line with your startup, begin commenting and sharing their articles so that you’re on their radar, and they might share your content in return.

If you’re selling chairs, for example, you need to think to yourself who are the most influential bloggers that have the greatest followings in the interior space. Maybe you send ten of your bespoke chairs to these influencers, and they photograph or blog about the product.

“You cannot underestimate the power of having a great product or service because when it’s great, it speaks for itself”

Ask yourself the question, what would you do to be a good person in the world and how would you communicate if the conversation were face to face? The result of this question is what you should take online.

Try to make sure that the articles or content you share don’t date as much as possible. This means that if someone came to your social media page for the first time and they read an article, they wouldn’t feel like they were reading yesterday’s news.

Another strategy you can try is if you have a cool top-secret project coming up or idea, you can half tell or plant things into different communities, to test people’s reactions and create a buzz. If the reaction to something were very negative, you could think twice about proceeding with the idea.

When you have great content, the amplification of your brand across social media can be enormous. The community of The Collective has carried the visionary message that Lisa wants to spread as if it’s their own. Even though Lisa is technically the sole financier of The Collective, she feels that it’s the community that own it now.

 

7. Demand a great culture

As the founder of the business, Lisa feels that it’s her job to set the tone of the culture, the direction and the vision. As your startup grows, your team will start to buy into and emulate the vision. Lisa gave a great example where she said that one of her new team members with good intention posted on social media, “Yay it’s Friday,” and Lisa said kindly, “hey that’s not quite in line with our culture we don’t like to position work as the enemy.”

Lisa strongly believes your life and work can blend if you find your purpose, your passion and your why, then you can be your authentic self at any time of the day, not just when you finish work. In Lisa’s life, she is so passionate about what she does that the lines between work and her personal life are blurred because she is doing what she has always wanted to do.

To be able to scale your vision globally, you must have a team that love working for you and work with you because they love what they do, not because they necessarily get paid to do it.

 

8. Run a lean team and find ways to attract talent

Lisa Messenger

Lisa Messenger

For many years, Lisa felt inadequate as a startup because people seem to have a measurement around how many staff you have and how that correlates to your success. For twelve years of Lisa’s business journey she had only three staff and she looks back now and says it was one of the smartest ways to do business.

In the early days Lisa had a lot more freelancers and consultants that she would bring in depending on the project, which meant that she wasn’t paying staff when she didn’t have projects. The twenty-three people she directly employs now are very much the dealmakers, marketing, management and design that are core, and then the other functions are fulfilled by eighty freelancers. This structure also allows The Collective to pay a set fee for a task and pull in the right teams for the right jobs based on their speciality.

To attract talent to your startup Lisa feels it’s a little bit of “fake it till you make it” and you have to get really good at telling your story even if you haven’t had any success yet. What I love is that when Lisa meets someone who hasn’t heard of The Collective and turns her down for an offer, she gets quite excited because it just shows her that she still has a long way to go which equals more growth for The Collective – this is such a great mindset to have.

In terms of remuneration, Lisa says that you can’t always pay freelancers great money early on but what you can do is think outside of the box and invite them to cool events or send them some product for free. It comes back to the same overarching idea that Lisa lives by which is what currency do you have other than money to exchange value?

**Final Thought***

  • Don’t wait for someone else to back you
  • Don’t wait for government grants
  • Invest in yourself

 

renegade collective magazineLisa is offering YOU, as an Addicted2Success reader a 30% off exclusive for a 12 month subscription to her magazine THE COLLECTIVE. – Click Here for this Special Offer.

 

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship. You can connect with Tim through his website www.timdenning.net

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8 Comments

8 Comments

  1. MUSENGIYAREMYE Expedith

    Aug 26, 2015 at 7:04 am

    This is real and it insipire to get started in entrepreneurship

    • Tim Denning

      Dec 30, 2015 at 2:33 am

      MUSENGIYAREMYE I hope it has inspired you and I look forward to seeing you take action!

  2. mr.anjani kumar sah

    Aug 23, 2015 at 11:39 am

    really ,it is good inspirational article
    ,

    • Tim Denning

      Dec 30, 2015 at 2:33 am

      Cheers Anjani!

  3. Michael Costa

    Jul 28, 2015 at 8:49 pm

    Lisa, you will have my vote for prime minister.

    • Tim Denning

      Jul 29, 2015 at 7:47 pm

      I agree Michael!

  4. Lawrence Berry

    Jul 16, 2015 at 1:30 am

    This is really some great advice and I can see that this woman’s determination and tenacity has gotten her where she wants to be. I am looking to start a global business, but its very tough for me to find the right people to connect to and reach out to. I know that everyone who has really started a business and have gotten investors to look at them, have reached out to the investors. I think pre-selling an idea with passion and letting people know how you plan on making money is one of the biggest things to do. Like the woman above, you can find that if people are willing to invest even a little bit of capital, you can begin to feel confident that your idea will work in the market. Great post!

    • Tim Denning

      Jul 16, 2015 at 10:57 pm

      Lawrence I have already seen that you have a similar tenacity to Lisa so I am sure that if you keep persisting your vision will come to fruition. I read an article yesterday from one of the founders of AirBnb who shared some of the emails that he sent to investors early on. Most of them thought he didn’t have a business and would never make it. Now his company is valued at billions of dollars. It’s easy to shut down an idea and it takes no skill in doing so. The skill is coming up with a good idea and then having the tenacity to follow it through no matter what. That’s what Lisa did and that’s what you have the opportunity to do. The fact that you’re already on this site every single day trying to inspire others shows me that you have what it takes.
      Much Respect.

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Startups

3 Ways to Make Your Startup Feel Like a Booming Business

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Image Credit: Unsplash

Being an entrepreneur is a hugely popular day dream. Well over 50% of people want to be their own bosses, according to a survey from Forbes. However, only 4% of those surveyed are actually entrepreneurs! Why is entrepreneurship such a popular dream that many cannot achieve?

The problem is, many people approach running a startup without a solid plan. They hear about the benefits of being able to set your own schedule, develop your dreams, and ignore the realities of setting up a small business.

As Richard Branson says, “To be successful you have to be out there, you have to hit the ground running.” Success will only come if you are well prepared for the daily challenges of entrepreneurship. You need to be organized, focused, and connected to achieve your goals.

Your startup will feel like a booming business with a these 3 tweaks in your daily routine:

1. Stay Organized

Organization is crucial when it comes to running your own business. As an entrepreneur, you’re responsible for meeting all deadlines and getting your product and content out on time. You need to become a hardcore planner.

The best way to stay on top of everything is to create a to-do list and a routine to stay productive. Traditional work environments have routine built into the system, but it’s something you’re going to have to purposefully cultivate in your team. The best way to do this is to make sure your intentions are clear.

A solid to-do list is a good place to start. By ensuring a plan from when you wake up to when you end up in bed, you can make sure no moment is wasted. Use technology to achieve this goal as there are options on calendar and to-do-list applications on the market that can help you better plan and organize your day.

Google Calendar, Apple Calendar and Microsoft Outlook are all solid options since they can act as your personal assistant, making your day run seamlessly. Utilizing them helps you track events, plan and organize your schedule in a few simple clicks.

The core functions of the calendar apps are to show upcoming schedules and alert on important deadlines. To better understand the power of these apps, you have to actually get down to it and test them out. The one you choose depends on whether you are an Android, Windows or iOS person.

“Simplicity is the ultimate sophistication.” – Leonardo DaVinci

2. Stay Focused

When running a small business, it can be easy to lose sight of the big picture. If you’re focusing on small tasks, your energy will be depleted when it comes to the bigger picture of your business. In a study at the University of California, Irvine, found that interruptions that cause you to lose focus will result in stress and pressure. According to the report it takes an average of 23 minutes and 15 seconds to get back to a task after a distraction.

Tasks like scheduling and answering calls eat up time that could be better spent developing your team and product. This is where outsourcing comes in. By seeking out professionals, you can ensure your clients are cared for 24/7, while you get to the real work. By figuring out what tasks need to be performed by you and which do not, you’ll free up your time. Get a big business result with small business costs!

3. Stay Connected

Another way to help cultivate success in your startup is to make sure you are connecting with customers. It’s important that this feels authentic because people know when businesses aren’t being genuine and they will respond accordingly.

This authenticity is a benefit that startups have over big businesses. People will naturally assume that small businesses are more genuine than corporations. Prove it to them by being consistent and trust worthy.

“Well done is better than well said.” – Benjamin Franklin

Excellent communication and interaction with clients is necessary for your startup. You’ll want to build up a solid base of loyal customers, and the fastest way to do this is to provide exemplary customer experiences in every interaction. To help you better handle this part of small business and help monitor how you connect with your customers, consider investing in a Customer Relationship Management (CRM) system.

Through a CRM you can find and woo customers, because you are able to track how customers interact with your company. For example, a CRM program will let you know if you are getting leads from your social media campaigns, and how many people remember your marketing materials.

Big businesses use CRMs to get clients, by tracking where they connect, how frequently they buy from them, and where the connection stops. If you use a CRM in your small business, you’ll be able to compete, while still remaining genuine.

Running a small business isn’t for everyone, but there are certain traits you can develop within yourself to make it happen. By staying organized, focused, and connected, your startup will be able to compete with bigger businesses.

Do you have a business venture? If so, what is it and how do you plan on succeeding in the long run? Let us know in the comments below!

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4 Rules I Learned From Watching My First Business Go Up in Flames

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95% of all businesses fail within their first 5 years. Take that in for a moment. If you have recently started a business, you are almost guaranteed to fail! Why in the world would so many people start businesses, me amongst them, if they are basically writing themselves a death sentence?

Before I started my media company, I had spent 3.5 years working for another business. In December 2014, I came to the realization that I would not be working at that job forever. I approached my boss to discuss building a side project of my own within his business. My idea was a monthly greeting card business. The bonus was that I already had the images and the best verses to use, and an audience to target because of my job. In my mind, there was no way I could fail! As I began sending out contracts with the photographers, I was basically counting how much money I would be making in the first month.

Boy, was I in for a surprise! I had created the first three products and gotten a dozen or so photographers on board. However, when I announced the product to what I thought would be an eager audience, it totally flopped. Out of the over 150,000 people I had, only two signed up. When I went to production with the cards, the printing company totally failed on me. Everything that could have gone wrong did. The entire budget for the year had already been spent and we had essentially zero interest. I had to come back to my boss and tell him that the launch was a failure.

“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.” – Colin Powell

A few months later, when I came to him with the idea for what is Ratz Pack Media today, he laughed me out of the room. After the failed attempt, why in the world would he let me shift my focus from work AGAIN, just to fail?! Fast forward three years, and I am now running Ratz Pack Media full time, generating six figures. I have helped several clients reach their first $1 million. The things I learned from the very short lived greeting card company have helped me build my business, and now I hope they will help you as well.

Rule #1: Get used to failing

While it is true that almost all businesses fail within the first five years, that does not mean that the entrepreneurs who run them will never succeed. Just because your first idea fails, and it probably will, does not mean you should quit trying. When starting a business, you need to be prepared to fail. Everything that can go wrong will, and you‘d better expect them to. If you don’t, your business will join the graveyard. Even if the business fails, pull yourself back up and try again.

Rule #2: People will think you are crazy, and you probably are

Remember how 95% of all businesses fail? Yeah, you do have to be a bit crazy to want to try this thing. Yeah, it is easier to just keep your 9 to 5 job and your pension plan. Yeah, it is easier to let someone else build the future. But, where’s the fun in that? Starting a business is not for the faint of heart, and most people will assume you’ve gone off your rocker. They will likely say it until the moment you are successful. One of my favorite memes is,Work so hard that your haters ask if you’re hiring.” The reason I love it so much is because it is so true!

“Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford

Rule #3: There are a ton of great ideas, but almost no great execution

When you take the leap to start a business you are likely starting out with an idea that you are sure will take you to the top of the mountain. When I started my business, I thought it would be a one-stop shop for online marketing. Now, we only focus on Facebook and Instagram management for clients. If I had kept going with the original idea, I would likely have failed already. At the beginning of a business, it is crucial to have a mission and a plan to execute, but you had better be willing to tweak and optimize it over time.

Rule #4: Test before you invest

When I started my greeting cards company, I put a lot of time into the creation of the products and the deals with the photographers. Before we had sold any products, we had already invested in the business. If I were to do it all over again, I would start by testing the waters, such as seeing what people thought about the cards, how much they would be willing to pay, how much interest there was in the idea, before putting so much into it. I apply this rule these days, especially in my clients’ ad campaigns. Whenever we start a new product launch, we begin by targeting their most engaged audience. We wait to see what these people think of the new product, and only then do we begin running ads to colder audiences.

When building a business, things may not always be in your favor. It is most important to remember that even if things go south, it is not too late. You will always have another chance, you will always get to try again, and you will always have another great idea.

I hope you enjoyed this article, and I would love to hear about the biggest lesson you learned from your previous failures down in the comments!

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Why You Should Use Pinterest to Grow Your Business

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pinterest for business

Raise your hand if you’ve been snubbing Pinterest. If your hand is raised, know that you’re not alone because also I used to. Mind you, about two years ago I did actually take the time to set up an account, yet that’s where my Pinterest relationship began and ended. I took a few minutes to look around and checked out. I felt like a squirrel on acid. Too chaotic, too many recipes and so much mom and baby stuff!

This isn’t for me. I’m a personal development blogger and an inspirational/motivational Facebook page owner. I thought Pinterest was no place for me because I post quotes and self help blogs. Due to this, I closed my mind off to it until December 27, 2017.

With the constant urging of a friend, I cautiously opened the Pinterest door again, almost like I was expecting some casserole to come out and smack me upside the head.

I looked around and much to my surprise and delight, there were other bloggers and business peeps just like me on Pinterest. I was instantly hooked. With a new appreciation for this beast, I dove in and got to work. I had 15 followers and no boards. After a few weeks of burning the midnight oil, getting Pin ready images for my blogs, resizing quote images from my Facebook page, creating boards, and joining tribes and other group boards, this happened.

Pinterest statistics

It’s not just babies and crafts

If you are a blogger or business owner, Pinterest has a place for you. Let’s talk a bit about what it is and isn’t.

First and foremost, Pinterest is not a social media platform, it’s a search engine like Google but more colorful and fun. The great thing about Pinterest is that it has its own search engine within it. You can see what your people are searching for. 

Another thing to note is people buy things on Pinterest. Lots of things! Check out this link for Pinterest stats! Now that you know what it’s not, let me tell you what it is. It’s a powerhouse traffic driver.

There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:

  • A pin is 100 times more spreadable than your average tweet
  • Each pin can drive up to 2 page visits and 6 pageviews
  • Ecommerce sites benefit from pinning as each pin can generate 78 cents
  • The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook. (source bloggingwizard.com)

In February of this year, my organic reach was just over 1.2 mil views! Remember, I started working it at the end of December with nothing.

pinterest business

It’s not as hard as you think!

It’s time consuming but definitely not hard. Take a minute to think about this, you work hard on your business. You want to reach people, sell things, inspire others, and teach through Pinterest. Don’t you think it would be worth your time and effort to work at something that will actually produce mind blowing results? Of course it would be!

Here are a few tips to get you started on Pinterest:

  • Create a business account. 
  • Have a look around to see what other people in your niche are pinning. Take a look to see what pins attract your attention. 
  • Head over to Picmonkey or Canva and create some pins for your blog or your products. Images are everything! Take extra time on these, you want them to be engaging and you definitely want repins.
  • Create boards and keep them secret until you have enough pins in them to go public. I usually wait until I have about 15 (as I’m creating new boards).
  • Find groups to join so you can share your stuff and repin others. Groups and Tailwind tribes (you should join Tailwind-tons of my traffic comes from there) are key! Think of them as an online networking/marketing event. You need them. I checked out big pinners in my niche, had a look at the group boards they belonged to and then asked to join. 
  • Get active. Pin from other people’s boards, connect with others, join Facebook groups for pinners. Aim to pin 20–50 times a day. It’s really up to you how often you want to, I’ve settled for 30 a day. Don’t let those numbers frighten you. Tailwind takes care of that for you!
  • Keyword your descriptions, boards, pins, everything! Remember, search engine.

Now get going!

Obviously there’s a tad more to it than that but once you get set up and get going, you will quickly become addicted to Pinterest (as I have) and be blown away at the growth of your business.

When you think about it, how much time are you spending (wasting) on social media platforms that just aren’t doing it for you? You’re pulling your hair out wondering why things aren’t working. Stop running the hamster wheel and head on over to Pinterest. It’s not just home decor, breastfeeding pumps and tuna salad recipes. There’s a whole other world you need to explore. If you discount it, you are leaving precious clients and money on the table.

“Social media is about sociology and psychology more than technology” Brian Solis

Have you used Pinterest for your business before? If so, did you like it? Let us know your thoughts in the comments below!

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5 Steps to Turn Your Business Into a Well Oiled Machine

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A lot of online business owners that I interact with run “one man” operations. They spend most of their time delivering to their clients, leaving little room to bring in new ones, and generally grow their business. I’ve been there myself, and it’s incredibly easy to get stuck on solopreneur island, because in order to get off you have to jump into the unknown water and swim.

There are a two main problems with being a solopreneur, and if you are one these it may seem very familiar to you. First of all, as mentioned above, it’s easy to get busy delivering to clients, but that doesn’t actually grow your business, getting NEW clients does. The other big problem is that everything depends on you. You can’t get sick, tired, or go on a holiday, because as soon as you take your foot off the gas pedal, everything stops. Funnily enough, many of us start our own businesses in order to get freedom, yet many just end up creating another job for themselves.

The good news is that you can get off solopreneur island. I’ve done it, and here’s how to do it yourself:

Step #1 – Get clarity & package your offers

A lot of solopreneurs offer a wide range of services. They talk to prospects from all angles, and tailor make their services to fit each unique client’s needs. Sounds like a noble thing to do, but it’s not sustainable. A better approach is to look at the common denominator of the clients you’ve already worked with, and see if you can turn that into a front end offer.

I used to talk to prospects, listen to their needs, and then create a proposal, which usually got rejected. Since we sell video production, I told myself that every video is different, and you can’t turn that into a package. That was simply a limiting belief, and we eventually started offering 30, 60, and 90 second videos with either template or custom graphics.

Look at all the things you’re offering, and see if you can turn your offers into a menu, just like at a restaurant.

“Time = life; therefore, waste your time and waste your life, or master your time and master your life.” – Alan Lakein

Step #2 – Start treating your website like the asset it could be

Your website can get you new clients on autopilot. Don’t hold your website back by having 3 portfolio items and a contact form. Turn it into a salesman.

We get anywhere from 5-20 new clients every single month through our website. The way to accomplish this is to first and foremost realize that people cannot make a purchase if they have unanswered questions. Put all the information they need to make a decision right there on your website. If your prices are less than $1,000 for what you offer, I believe you can make the sale right there on the website. If it’s higher than $1,000 I generally recommend to get people on a phone call first.

These are some things you should do to your website: describe the problem your audience has, describe your solution, show lots of previous work, and tons of testimonials. You should also answer all the frequently asked questions, offer a guarantee, show pictures of your team and most importantly, go for the sale/phone call, not a contact form. Don’t hold your website back, let it work for you.

Step #3 – Build a high quality team

People freak out about hiring. They think hiring means you have to be able to pay someone $60,000 a year, but that’s not true. Like anything else, you can and should, start small. I hired my Project Manager for 3 hours per week when we started.

You’ll also note I wrote “high quality” above. This is crucial. When you hire a $3/hour graphics designer from India, I promise you’ll get $3 quality work. The problem with being cheap when you hire is that you get people that aren’t good at what they do, and can’t solve their own problems. When people can’t solve their own problems it’ll be up to you to do that. You’ll end up working just as much as if you didn’t hire them in the first place, therefore you are effectively paying money to give yourself stress. Does that sound like a good deal to you?

It’s better to hire a $25/h person for 3 hours than a $5/h person for a month. Once I decided to try hiring a high quality freelancer instead of a cheap one, I instantly saw the benefits and have never gone back.

Step #4 – Build systems and procedures

You should have a process in place for everything that is done in your business, especially the stuff that is done repeatedly. Use project management software so that your client facing work always follows the same structure. Use Trello for internal processes. Create documents and checklists showing how to do things.

If you’re training a new employee, record a video rather than doing the training live as you should expect to have to train another person on the same exact thing in the future.  This way a ton of the training will already be ready to go if your employee quits on you (this happened to me and I was able to successfully replace a project manager and have the new one up and running within one week!)

“To be happy, we must not be too concerned with others.” – Albert Camus

Step #5 – Automate when possible

Make a list of every task that happens in your business from when a prospect finds you to when your product is delivered to them. Then, look at how many of those things can actually be done by a computer, and get to work using Zapier and all your other tools. I even recorded a video series where I educate the client along the way.

If you find yourself having the same conversations over and over again, just record a video and save yourself the time! Every automation you put in place is going to save you minutes and eventually hours every single week. This frees up your time so that you can focus on growing your business, instead of just delivering to your clients.

Summary

Getting off solopreneur island is not rocket science. You’ll need to get clear on what your packages are, put your client acquisition on autopilot, get a high quality team in place, document and checklist everything, and finally automate what you can.

Once you actually go through with this you’ll find that your business can run without you, but more importantly you’ll be able to spend your time on growing the business, and not being forced to do the day-to-day operations.

What’s your main takeaway from this article? Comment below!

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Life

15 Typical Life Problems And How To Solve Them.

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Image Credit: Unsplash / Aaron Weiss

All of our problems are the same. This is the 156th time I’ve written this fact (for those of you counting).

Problems are forever and we can’t avoid them. You’ll wake up tomorrow and have problems for breakfast. You’ll jump on the train and read a problem in your email inbox.

You’ll get to the office and get a problem smack bang in your pretty face!

The typical problems we face can be solved.

Here are 15 typical life problems and how to solve them:


You didn’t reach your goal.

Just because you set a goal, doesn’t mean you’re going to get it. Many of life’s toughest goals take lots of attempts. Some of the goals I missed are:

• Dream careers

• Girls I wanted to date

• Saving enough money to build a school in Laos

• Reaching 100k followers on LinkedIn

People who talk about success and personal development (and even write for a site called Addicted2Success like me) also don’t reach their goals.

The best feeling about reaching a goal is the journey it took to get there. If all your goals were easy, then you’d feel nothing at the end of the process.

Solution:

Take the goal you didn’t achieve and try a different approach. Doing the same thing over and over to achieve your goal is the definition of insanity.

Your heroes miss their goals tooWhat makes them stand out is that they don’t give up. The fun of goal-setting is knowing that you’ll fail.


Someone criticized you.

If you want to make a dent in this world, then the critics will come out of the closet. The bigger your aspirations are, the more you’ll be criticized.

The number of critics you have is in direct proportion to your success.

“I had an entire blog post written about me saying how stupid I was. It felt like crap on day one. By day seven I’d made peace with the criticism and kept writing”

Solution:

You can’t please everybody that you meet in life.

When you speak on a stage, for example, 25% of people will like you, 25% won’t know who you are and 50% of people will think you’re an asshole even though you’ve probably done nothing wrong.

Critics are not all bad. You can learn things about yourself from them too. The solution is to learn from criticism, not be afraid of it.


Your career got messed up.

Whether you’re an entrepreneur or a happy-go-lucky office worker, your career is going to get messed up at some point.

The definition of business is this: Moving from one problem to another and making money in the meantime to fuel your mission. Business is really just problem-solving.

  • Redundancy could right hook you in the face.
  • The business you founded could go backwards and even bankrupt.
  • Your career skills could become outdated.
  • You could get fired for making a mistake.

Your career is going to get messed upThings you can never predict in your career are going to happen.

Solution:

See career challenges for what they are: an opportunity to try something different. If your career never got messed up, then you’d probably stay in your comfort-zone for your entire life and never try something different.

The solution is to see your career getting messed up as chance to grow.Getting made redundant could be the one reality that makes you want to create your own startup.

Having a customer leave could decrease your workload and create space for clients who won’t drain your time and make you no money.


You have financial troubles.

That crazy little thing called money will let you down at some point.

I’ve personally been rich and poor multiple times”

Upon reflection, the time I’ve been the happiest has been when I’ve had the least amount of money.

Countless studies have shown that money isn’t what your life’s about. As humans, we seek meaning, love and our own version of happiness.

Money won’t give you any of those human needs.

That doesn’t mean money doesn’t matter; it just means that it shouldn’t be your main focus or something you obsess over.

Solution:

Lack of money is a gift. When you don’t have money, you become resourceful and creative at the same time.

Lack of money helps you decide on what matters and what doesn’t.

If things get really bad, then you’ll likely prioritize feeding your family over buying another useless car that will never make you happy. You’ll take joy in the simple things in life.

The solution to financial problems is to see them as a gift and choose a meaning for your life instead.


You’re unhealthy.

Our health has become a real problem. We wonder why we feel tired, sick and get headaches. We’ll all experience health challenges at some point in our life.

How many health challenges we experience in our younger years will come down to food and exercise. The strategies for being healthy haven’t changed.

There’s no mystery around being healthy it’s just that we’ve become lazy.

Convenience powered by apps has overtaken our ability to do basic tasks and not binge watch Netflix every night.

Solution:

Take ownership. Quit feeling sick and do something about itHave some blood tests. Change your diet to be more plant-based.

Drink more water. Get your lazy ass to the gym 3 times a week for 30 minutes. Stand up from your desk every now and then so you’re not sitting for the whole day and messing your spine/neck up.

Whatever you do, take ownership of your health and quit being ignorant.


A relationship ended.

There’s less than 1% of people who met ‘The One,’ lived happily ever after, and never experience a breakup.

Even that 1% will have that relationship end at some point when either side passes away.

For the majority of us who don’t strike gold the first time around, we’re going to have to deal with breakups and the trials and tribulations of romance.

We’ll probably find ourselves in a toxic relationship for too long.

We’ll probably get cheated on at least once.

We’ll probably have our hearts smashed into a million pieces when we discover that someone ‘No longer loves us anymore.’

These are the realities of the human condition and our need to reproduce and keep our species alive.

Solution:

Finding love is about understanding what love is not. You need relationships to end to find out what love really is. All breakups suck in the beginning until you grow and move on. Then, the solution to this problem is to find yourself.

Once you find yourself, the heart will be ready for love again. How you move forward from there is up to you.

You can try the good old fashion nightclub scene. You could go to Meetups. Or, you could start swiping left and right on a few dating apps.

Have your heart broken just don’t let it stay that way


You made a dick of yourself.

Geez, this one is an ugly truth for me.

I’ve made an ass of myself more times than I’ve had protein and veggies for dinner. Here’s a few just for laughs (and your entertainment).

• There was the time I tried to pretend I could be the Wolf of Wall Street and got laughed out of the interview due to not being able to explain derivatives

• There was the time I thought this girl liked me and tried to hug her while we were walking only to have her hate my guts

• There was the time I went out with friends and threw up on my friend’s couch after having a single shot of Tequila

• There was the time I did my first public speaking gig and messed up a speech about my own life which I’d rehearsed over 100 times

We could talk for days about how I’ve embarrassed myself over the years. We could even compare epic fails to see who’s are worse. This is not a game though.

We’re all going to go into situations with the best of intentions or all the experience in the world and still screw up.

Solution:

Making a dick of yourself is a sign of courage. Courage is what is found in leaders and those who are doers.

Making a dick of yourself is an acceptance that you might fail in the short-term.

Those who fail in the short-term will eventually win in the long-term with practice.

The opposite of making a dick of yourself is perfection.That’s a life where you think your shit doesn’t stink and you spend your entire day trying to impress everybody to eventually impress nobody

Making an idiot of yourself is perfectly fine. What’s not fine is being perfect


Someone messed your *shit* up.

Car, home or insert other material possession that doesn’t matter. None of these material things that got messed up are joining you in the afterlife.

You can’t bury the Bentley with you (although someone tried) so you can drive around with your great, great, great grandpa and do burnouts in the afterlife.

The stuff that is going to get messed up doesn’t matter.

Solution:

What matters is that you don’t get messed up. What matters is that you take care of yourself so you can take care of others. Maybe when your junk gets messed up, you’ll realize that you didn’t need it in the first place.


You feel like your life has no meaning.

These moments where nothing makes sense is where you get to explore. We’re not born with a meaning for our life. Meaning comes from learning who we are and growing as a person.

The meaning for your life when you’re 19 will probably change from when you’re 51 and got three grown-up kids.

The quickest way to destroy your life is to believe that life has no meaning. A lack of meaning leads to depression, carelessness, drug taking and even crime at an extreme level.

Solution:

If you feel like your life has no meaning, then it’s time to experiment.Standing still is not how you find the answer.

Being intensely focused on one’s self only leads to more suffering

A short-term solution to this problem is to experiment with helping those who have nothing. Spend time with people who’d kill to be in your position and get some perspective.

I’ve found in my life that the greatest meaning for your life is normally tied to finding something you’d be happy to do for free that helps others.


You feel like you can’t go on.

We’ve all had those days. Those deep and sometimes dark thoughts can lead to a place you’ve never visited.

Some failures in life hurt more than others. Some failures can’t be solved through a listicle post such as this one with a dose of inspiration.

If you truly feel like you can’t go on, then there’s another way.

Solution:

Seek real help. These dark thoughts must be treated and sometimes the best medicine is to seek professional help through counseling, or for an extreme case, by calling Lifeline.

While I’ve never had suicidal thoughts personally, I have dealt with mental illness.

There is a way to come out the other side, but you have to put aside your pride and seek help

Please don’t become another victim of suicide by doing nothing.


Every day feels the same.

You wake up. You eat. You go to work. You eat. You come home. You eat. You go to bed.

Life can feel the same if you do nothing. It’s up to you to create variety and shape your habits into something more than a fixed schedule which makes you feel bored.

Days feel the same when there’s no purpose behind anything you’re doing.

Solution:

You must find joy in the repetition. You do that by taking those reps and making them mean something. Add some variety in by breaking your comfort zone. Set a goal to do something wild during your day every so often.

• Travel to another country

• Talk to someone new

• Try learning a new skill

Even after trying something new, you have to get used to some level of repetition. Let that repetition become habits that serve something which can help others.


Your friends are screwing your life up.

Dump them. Divorce them. Delete their number.

Every relationship you have in your life is a choice. The people around us often hold us back. They fill our minds with limiting beliefs, stories and goals that give us no sense of meaning.

Friends can kill our dreams or make us believe something we never thought was possible.

Solution:

Everyone deserves a second chance. Start by telling your toxic friends how you feel. Give them a chance to change with the new you.

If they refuse, take a break from them for a while. Ask yourself whether you want them in your life long-term.

‘Fitting in’ is what we’re taught to do. What I’d advise you to do is be you instead and that will attract the right people into your life.


You feel stressed.

77% of people in the US alone experience regular stress.

This young, previously blonde blogger has also recently learned about the effects of stress. I had a cortisol test and the doctor found the levels to be twice the normal range.

This stress led to brain fog, tiredness and a lack of mental clarity. Stress is also caused by what you let into your life. Having options can be a bad thing.

Solution:

We don’t need more; we need less to destress

• Declutter your home and office

• Say no to more meetings

• Say yes to invites from people that make you feel like saying “Hell Yes!”

• Buy less material things

• Have fewer people in your life

• Listen to one podcast instead of many

• Read fewer books instead of every one that’s recommended on a podcast

• Have less recurring subscriptions

• Invest and save more money so you can stress less about unexpected bills

• Take regular breaks (quarterly has worked for me)


A fear is standing in your way.

There are so many common fears — fear of spiders, flying, public speaking, dying, career change, heights and maybe even a fear of expressing yourself.

Fear is a concept of the mind. Nothing is scary or not scary. Our mind makes that choice for us and provides meaning to everything.

Fear can be overcome and that’s why we love stories of battling with fear. I’ve famously spoken about creating fear lists and then knocking them off one at a time.

Solution:

Smash the fear into tiny little pieces. Don’t avoid it. Don’t let it stand in your way any longer. Make a decision to overcome each fear you have and you’ll be unstoppable by the end.

Don’t let nerves trick you into thinking you’re fearful. We all get nerves, but we can still keep moving forward with nerves — I’ve even learned to use nerves to my advantage by using them as an extra energy source.

Nerves tell me I’m on the right track.

I’ve overcome my fear of public speaking and my fear of flying — my fear of spiders remains, but I’m working on that one 🙂

Real fear can be overcome through deliberate practice.


Dealing with the concept of death.

Last but not least, the old chestnut of death. Death is the one life problem we all have in common and can’t solve. Sorry for the bad news.

Death is going to take us eventually and it will take people you love through your life too.

The solution to dealing with death is not to overcome it but to accept it

Death can be our greatest motivator if we let it. Once you understand what death means in all of its darkness, you’ll understand life.

You’ll see death, not as a problem but a fact. That fact will change the way you see everything going forward. For me, it took several near-death experiences (almost being murdered and a cancer scare) to see death for what it is.

Death is not an easy pill to swallow. No short blog post like this is going to give you all the answers you’re probably wanting to know.

The only way I see of dealing with the reality of death is to go out there and live the best damn life you can, while you can!

Use your life to do something that gives you meaning and then you’ll no longer see death as a problem when it comes upon you.

Peace, love and respect — thanks for reading.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship. You can connect with Tim through his website www.timdenning.net

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8 Comments

8 Comments

  1. MUSENGIYAREMYE Expedith

    Aug 26, 2015 at 7:04 am

    This is real and it insipire to get started in entrepreneurship

    • Tim Denning

      Dec 30, 2015 at 2:33 am

      MUSENGIYAREMYE I hope it has inspired you and I look forward to seeing you take action!

  2. mr.anjani kumar sah

    Aug 23, 2015 at 11:39 am

    really ,it is good inspirational article
    ,

    • Tim Denning

      Dec 30, 2015 at 2:33 am

      Cheers Anjani!

  3. Michael Costa

    Jul 28, 2015 at 8:49 pm

    Lisa, you will have my vote for prime minister.

    • Tim Denning

      Jul 29, 2015 at 7:47 pm

      I agree Michael!

  4. Lawrence Berry

    Jul 16, 2015 at 1:30 am

    This is really some great advice and I can see that this woman’s determination and tenacity has gotten her where she wants to be. I am looking to start a global business, but its very tough for me to find the right people to connect to and reach out to. I know that everyone who has really started a business and have gotten investors to look at them, have reached out to the investors. I think pre-selling an idea with passion and letting people know how you plan on making money is one of the biggest things to do. Like the woman above, you can find that if people are willing to invest even a little bit of capital, you can begin to feel confident that your idea will work in the market. Great post!

    • Tim Denning

      Jul 16, 2015 at 10:57 pm

      Lawrence I have already seen that you have a similar tenacity to Lisa so I am sure that if you keep persisting your vision will come to fruition. I read an article yesterday from one of the founders of AirBnb who shared some of the emails that he sent to investors early on. Most of them thought he didn’t have a business and would never make it. Now his company is valued at billions of dollars. It’s easy to shut down an idea and it takes no skill in doing so. The skill is coming up with a good idea and then having the tenacity to follow it through no matter what. That’s what Lisa did and that’s what you have the opportunity to do. The fact that you’re already on this site every single day trying to inspire others shows me that you have what it takes.
      Much Respect.

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Startups

3 Ways to Make Your Startup Feel Like a Booming Business

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startup success
Image Credit: Unsplash

Being an entrepreneur is a hugely popular day dream. Well over 50% of people want to be their own bosses, according to a survey from Forbes. However, only 4% of those surveyed are actually entrepreneurs! Why is entrepreneurship such a popular dream that many cannot achieve?

The problem is, many people approach running a startup without a solid plan. They hear about the benefits of being able to set your own schedule, develop your dreams, and ignore the realities of setting up a small business.

As Richard Branson says, “To be successful you have to be out there, you have to hit the ground running.” Success will only come if you are well prepared for the daily challenges of entrepreneurship. You need to be organized, focused, and connected to achieve your goals.

Your startup will feel like a booming business with a these 3 tweaks in your daily routine:

1. Stay Organized

Organization is crucial when it comes to running your own business. As an entrepreneur, you’re responsible for meeting all deadlines and getting your product and content out on time. You need to become a hardcore planner.

The best way to stay on top of everything is to create a to-do list and a routine to stay productive. Traditional work environments have routine built into the system, but it’s something you’re going to have to purposefully cultivate in your team. The best way to do this is to make sure your intentions are clear.

A solid to-do list is a good place to start. By ensuring a plan from when you wake up to when you end up in bed, you can make sure no moment is wasted. Use technology to achieve this goal as there are options on calendar and to-do-list applications on the market that can help you better plan and organize your day.

Google Calendar, Apple Calendar and Microsoft Outlook are all solid options since they can act as your personal assistant, making your day run seamlessly. Utilizing them helps you track events, plan and organize your schedule in a few simple clicks.

The core functions of the calendar apps are to show upcoming schedules and alert on important deadlines. To better understand the power of these apps, you have to actually get down to it and test them out. The one you choose depends on whether you are an Android, Windows or iOS person.

“Simplicity is the ultimate sophistication.” – Leonardo DaVinci

2. Stay Focused

When running a small business, it can be easy to lose sight of the big picture. If you’re focusing on small tasks, your energy will be depleted when it comes to the bigger picture of your business. In a study at the University of California, Irvine, found that interruptions that cause you to lose focus will result in stress and pressure. According to the report it takes an average of 23 minutes and 15 seconds to get back to a task after a distraction.

Tasks like scheduling and answering calls eat up time that could be better spent developing your team and product. This is where outsourcing comes in. By seeking out professionals, you can ensure your clients are cared for 24/7, while you get to the real work. By figuring out what tasks need to be performed by you and which do not, you’ll free up your time. Get a big business result with small business costs!

3. Stay Connected

Another way to help cultivate success in your startup is to make sure you are connecting with customers. It’s important that this feels authentic because people know when businesses aren’t being genuine and they will respond accordingly.

This authenticity is a benefit that startups have over big businesses. People will naturally assume that small businesses are more genuine than corporations. Prove it to them by being consistent and trust worthy.

“Well done is better than well said.” – Benjamin Franklin

Excellent communication and interaction with clients is necessary for your startup. You’ll want to build up a solid base of loyal customers, and the fastest way to do this is to provide exemplary customer experiences in every interaction. To help you better handle this part of small business and help monitor how you connect with your customers, consider investing in a Customer Relationship Management (CRM) system.

Through a CRM you can find and woo customers, because you are able to track how customers interact with your company. For example, a CRM program will let you know if you are getting leads from your social media campaigns, and how many people remember your marketing materials.

Big businesses use CRMs to get clients, by tracking where they connect, how frequently they buy from them, and where the connection stops. If you use a CRM in your small business, you’ll be able to compete, while still remaining genuine.

Running a small business isn’t for everyone, but there are certain traits you can develop within yourself to make it happen. By staying organized, focused, and connected, your startup will be able to compete with bigger businesses.

Do you have a business venture? If so, what is it and how do you plan on succeeding in the long run? Let us know in the comments below!

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Startups

4 Rules I Learned From Watching My First Business Go Up in Flames

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Image Credit: Unsplash

95% of all businesses fail within their first 5 years. Take that in for a moment. If you have recently started a business, you are almost guaranteed to fail! Why in the world would so many people start businesses, me amongst them, if they are basically writing themselves a death sentence?

Before I started my media company, I had spent 3.5 years working for another business. In December 2014, I came to the realization that I would not be working at that job forever. I approached my boss to discuss building a side project of my own within his business. My idea was a monthly greeting card business. The bonus was that I already had the images and the best verses to use, and an audience to target because of my job. In my mind, there was no way I could fail! As I began sending out contracts with the photographers, I was basically counting how much money I would be making in the first month.

Boy, was I in for a surprise! I had created the first three products and gotten a dozen or so photographers on board. However, when I announced the product to what I thought would be an eager audience, it totally flopped. Out of the over 150,000 people I had, only two signed up. When I went to production with the cards, the printing company totally failed on me. Everything that could have gone wrong did. The entire budget for the year had already been spent and we had essentially zero interest. I had to come back to my boss and tell him that the launch was a failure.

“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.” – Colin Powell

A few months later, when I came to him with the idea for what is Ratz Pack Media today, he laughed me out of the room. After the failed attempt, why in the world would he let me shift my focus from work AGAIN, just to fail?! Fast forward three years, and I am now running Ratz Pack Media full time, generating six figures. I have helped several clients reach their first $1 million. The things I learned from the very short lived greeting card company have helped me build my business, and now I hope they will help you as well.

Rule #1: Get used to failing

While it is true that almost all businesses fail within the first five years, that does not mean that the entrepreneurs who run them will never succeed. Just because your first idea fails, and it probably will, does not mean you should quit trying. When starting a business, you need to be prepared to fail. Everything that can go wrong will, and you‘d better expect them to. If you don’t, your business will join the graveyard. Even if the business fails, pull yourself back up and try again.

Rule #2: People will think you are crazy, and you probably are

Remember how 95% of all businesses fail? Yeah, you do have to be a bit crazy to want to try this thing. Yeah, it is easier to just keep your 9 to 5 job and your pension plan. Yeah, it is easier to let someone else build the future. But, where’s the fun in that? Starting a business is not for the faint of heart, and most people will assume you’ve gone off your rocker. They will likely say it until the moment you are successful. One of my favorite memes is,Work so hard that your haters ask if you’re hiring.” The reason I love it so much is because it is so true!

“Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford

Rule #3: There are a ton of great ideas, but almost no great execution

When you take the leap to start a business you are likely starting out with an idea that you are sure will take you to the top of the mountain. When I started my business, I thought it would be a one-stop shop for online marketing. Now, we only focus on Facebook and Instagram management for clients. If I had kept going with the original idea, I would likely have failed already. At the beginning of a business, it is crucial to have a mission and a plan to execute, but you had better be willing to tweak and optimize it over time.

Rule #4: Test before you invest

When I started my greeting cards company, I put a lot of time into the creation of the products and the deals with the photographers. Before we had sold any products, we had already invested in the business. If I were to do it all over again, I would start by testing the waters, such as seeing what people thought about the cards, how much they would be willing to pay, how much interest there was in the idea, before putting so much into it. I apply this rule these days, especially in my clients’ ad campaigns. Whenever we start a new product launch, we begin by targeting their most engaged audience. We wait to see what these people think of the new product, and only then do we begin running ads to colder audiences.

When building a business, things may not always be in your favor. It is most important to remember that even if things go south, it is not too late. You will always have another chance, you will always get to try again, and you will always have another great idea.

I hope you enjoyed this article, and I would love to hear about the biggest lesson you learned from your previous failures down in the comments!

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Startups

Why You Should Use Pinterest to Grow Your Business

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Raise your hand if you’ve been snubbing Pinterest. If your hand is raised, know that you’re not alone because also I used to. Mind you, about two years ago I did actually take the time to set up an account, yet that’s where my Pinterest relationship began and ended. I took a few minutes to look around and checked out. I felt like a squirrel on acid. Too chaotic, too many recipes and so much mom and baby stuff!

This isn’t for me. I’m a personal development blogger and an inspirational/motivational Facebook page owner. I thought Pinterest was no place for me because I post quotes and self help blogs. Due to this, I closed my mind off to it until December 27, 2017.

With the constant urging of a friend, I cautiously opened the Pinterest door again, almost like I was expecting some casserole to come out and smack me upside the head.

I looked around and much to my surprise and delight, there were other bloggers and business peeps just like me on Pinterest. I was instantly hooked. With a new appreciation for this beast, I dove in and got to work. I had 15 followers and no boards. After a few weeks of burning the midnight oil, getting Pin ready images for my blogs, resizing quote images from my Facebook page, creating boards, and joining tribes and other group boards, this happened.

Pinterest statistics

It’s not just babies and crafts

If you are a blogger or business owner, Pinterest has a place for you. Let’s talk a bit about what it is and isn’t.

First and foremost, Pinterest is not a social media platform, it’s a search engine like Google but more colorful and fun. The great thing about Pinterest is that it has its own search engine within it. You can see what your people are searching for. 

Another thing to note is people buy things on Pinterest. Lots of things! Check out this link for Pinterest stats! Now that you know what it’s not, let me tell you what it is. It’s a powerhouse traffic driver.

There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:

  • A pin is 100 times more spreadable than your average tweet
  • Each pin can drive up to 2 page visits and 6 pageviews
  • Ecommerce sites benefit from pinning as each pin can generate 78 cents
  • The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook. (source bloggingwizard.com)

In February of this year, my organic reach was just over 1.2 mil views! Remember, I started working it at the end of December with nothing.

pinterest business

It’s not as hard as you think!

It’s time consuming but definitely not hard. Take a minute to think about this, you work hard on your business. You want to reach people, sell things, inspire others, and teach through Pinterest. Don’t you think it would be worth your time and effort to work at something that will actually produce mind blowing results? Of course it would be!

Here are a few tips to get you started on Pinterest:

  • Create a business account. 
  • Have a look around to see what other people in your niche are pinning. Take a look to see what pins attract your attention. 
  • Head over to Picmonkey or Canva and create some pins for your blog or your products. Images are everything! Take extra time on these, you want them to be engaging and you definitely want repins.
  • Create boards and keep them secret until you have enough pins in them to go public. I usually wait until I have about 15 (as I’m creating new boards).
  • Find groups to join so you can share your stuff and repin others. Groups and Tailwind tribes (you should join Tailwind-tons of my traffic comes from there) are key! Think of them as an online networking/marketing event. You need them. I checked out big pinners in my niche, had a look at the group boards they belonged to and then asked to join. 
  • Get active. Pin from other people’s boards, connect with others, join Facebook groups for pinners. Aim to pin 20–50 times a day. It’s really up to you how often you want to, I’ve settled for 30 a day. Don’t let those numbers frighten you. Tailwind takes care of that for you!
  • Keyword your descriptions, boards, pins, everything! Remember, search engine.

Now get going!

Obviously there’s a tad more to it than that but once you get set up and get going, you will quickly become addicted to Pinterest (as I have) and be blown away at the growth of your business.

When you think about it, how much time are you spending (wasting) on social media platforms that just aren’t doing it for you? You’re pulling your hair out wondering why things aren’t working. Stop running the hamster wheel and head on over to Pinterest. It’s not just home decor, breastfeeding pumps and tuna salad recipes. There’s a whole other world you need to explore. If you discount it, you are leaving precious clients and money on the table.

“Social media is about sociology and psychology more than technology” Brian Solis

Have you used Pinterest for your business before? If so, did you like it? Let us know your thoughts in the comments below!

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Startups

5 Steps to Turn Your Business Into a Well Oiled Machine

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how to automate your business
Image Credit: Unsplash

A lot of online business owners that I interact with run “one man” operations. They spend most of their time delivering to their clients, leaving little room to bring in new ones, and generally grow their business. I’ve been there myself, and it’s incredibly easy to get stuck on solopreneur island, because in order to get off you have to jump into the unknown water and swim.

There are a two main problems with being a solopreneur, and if you are one these it may seem very familiar to you. First of all, as mentioned above, it’s easy to get busy delivering to clients, but that doesn’t actually grow your business, getting NEW clients does. The other big problem is that everything depends on you. You can’t get sick, tired, or go on a holiday, because as soon as you take your foot off the gas pedal, everything stops. Funnily enough, many of us start our own businesses in order to get freedom, yet many just end up creating another job for themselves.

The good news is that you can get off solopreneur island. I’ve done it, and here’s how to do it yourself:

Step #1 – Get clarity & package your offers

A lot of solopreneurs offer a wide range of services. They talk to prospects from all angles, and tailor make their services to fit each unique client’s needs. Sounds like a noble thing to do, but it’s not sustainable. A better approach is to look at the common denominator of the clients you’ve already worked with, and see if you can turn that into a front end offer.

I used to talk to prospects, listen to their needs, and then create a proposal, which usually got rejected. Since we sell video production, I told myself that every video is different, and you can’t turn that into a package. That was simply a limiting belief, and we eventually started offering 30, 60, and 90 second videos with either template or custom graphics.

Look at all the things you’re offering, and see if you can turn your offers into a menu, just like at a restaurant.

“Time = life; therefore, waste your time and waste your life, or master your time and master your life.” – Alan Lakein

Step #2 – Start treating your website like the asset it could be

Your website can get you new clients on autopilot. Don’t hold your website back by having 3 portfolio items and a contact form. Turn it into a salesman.

We get anywhere from 5-20 new clients every single month through our website. The way to accomplish this is to first and foremost realize that people cannot make a purchase if they have unanswered questions. Put all the information they need to make a decision right there on your website. If your prices are less than $1,000 for what you offer, I believe you can make the sale right there on the website. If it’s higher than $1,000 I generally recommend to get people on a phone call first.

These are some things you should do to your website: describe the problem your audience has, describe your solution, show lots of previous work, and tons of testimonials. You should also answer all the frequently asked questions, offer a guarantee, show pictures of your team and most importantly, go for the sale/phone call, not a contact form. Don’t hold your website back, let it work for you.

Step #3 – Build a high quality team

People freak out about hiring. They think hiring means you have to be able to pay someone $60,000 a year, but that’s not true. Like anything else, you can and should, start small. I hired my Project Manager for 3 hours per week when we started.

You’ll also note I wrote “high quality” above. This is crucial. When you hire a $3/hour graphics designer from India, I promise you’ll get $3 quality work. The problem with being cheap when you hire is that you get people that aren’t good at what they do, and can’t solve their own problems. When people can’t solve their own problems it’ll be up to you to do that. You’ll end up working just as much as if you didn’t hire them in the first place, therefore you are effectively paying money to give yourself stress. Does that sound like a good deal to you?

It’s better to hire a $25/h person for 3 hours than a $5/h person for a month. Once I decided to try hiring a high quality freelancer instead of a cheap one, I instantly saw the benefits and have never gone back.

Step #4 – Build systems and procedures

You should have a process in place for everything that is done in your business, especially the stuff that is done repeatedly. Use project management software so that your client facing work always follows the same structure. Use Trello for internal processes. Create documents and checklists showing how to do things.

If you’re training a new employee, record a video rather than doing the training live as you should expect to have to train another person on the same exact thing in the future.  This way a ton of the training will already be ready to go if your employee quits on you (this happened to me and I was able to successfully replace a project manager and have the new one up and running within one week!)

“To be happy, we must not be too concerned with others.” – Albert Camus

Step #5 – Automate when possible

Make a list of every task that happens in your business from when a prospect finds you to when your product is delivered to them. Then, look at how many of those things can actually be done by a computer, and get to work using Zapier and all your other tools. I even recorded a video series where I educate the client along the way.

If you find yourself having the same conversations over and over again, just record a video and save yourself the time! Every automation you put in place is going to save you minutes and eventually hours every single week. This frees up your time so that you can focus on growing your business, instead of just delivering to your clients.

Summary

Getting off solopreneur island is not rocket science. You’ll need to get clear on what your packages are, put your client acquisition on autopilot, get a high quality team in place, document and checklist everything, and finally automate what you can.

Once you actually go through with this you’ll find that your business can run without you, but more importantly you’ll be able to spend your time on growing the business, and not being forced to do the day-to-day operations.

What’s your main takeaway from this article? Comment below!

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