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11 Reasons Why Podcasting Is A Powerful Marketing Weapon

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Podcasting for Marketing Success

Do you find it difficult to rise and shine through the terrible noise or establish your authority and credibility?

You are not alone. A lot of entrepreneurs do.

And this is where strategically marketing your business helps you. A lot.

I say “strategically marketing” because marketing is nothing more than using the right medium to send the right message to the right people.

Nowadays podcasting is a powerful medium that could help share your message with the right audience…

Let’s take a look at 11 reasons that justify why podcasting should be the core of your marketing strategy.

 

Reason 1: It Costs Less Than Attending The Super Bowl

A lot of people wrongly think that starting a podcast is expensive.

You can definitely start with less than a $200 investment.

You can for example use an Audio-Technica AT2020 USB Microphoneas a high quality microphone, record and edit your show using free software, like Skype and Audacity, and host your show on Libsyn (starts at $5/month)

Of course, I am assuming that you already own a computer… if not, add a couple of hundred there…

 

Reason 2: See How Easily You Can Build A Great Relationship With Your Listeners

The way we do business today has changed. It is all about relationships. People to people.

Not business to business anymore. You deal with one person.

You want to know, like and trust that person.

As a business owner, you want to build your credibility and your authority on your platform.
Podcasting is a great way to share your knowledge and position yourself as an expert in your field.

You need to make your audience understand the amount of value that you can bring to their lives and businesses.

So your listeners will evaluate the quality of your content, but also the quality of the guests you bring on your show. If you deliver high quality, you are building trust, credibility and authority.

They need to make sure that you are as good as you are claiming to be.

 

Reason 3: A Dominant Tool To Create Relationships With Influencers

When you are starting a business, or even if your business is already established, connecting with influencers is huge.

The pre and post chat interviews are the gold mine occasions for you and your interviewee.

It is your chance to connect, exchange, share opinions and sometimes even share some valuable information. It is a first step to various collaborations with those guests.

Getting in touch with influencers can be done during live events, via email, on their blogs by adding comments regularly or via social media.

These collaborations could lead to joint ventures, products creation, online summits, speaking engagements, guest blogging, etc., even friendships!

 

Reason 4: It Is A Very Intimate Platform

Podcasting feels like you are sitting in your living room, talking to some friends.

And it is only authentic. You have no choice. There is no lie behind the microphone.

The way you communicate with people is the way they will perceive who you are. They will judge you by your tone, your smile, your energy and your dynamism.

They will evaluate if you are listening carefully to what your guest is saying, if you do the right interventions and ask the right questions.

Podcasting makes it also very easy to speak with your heart. And that is what your listeners are looking for: content, entertainment and emotions.

Talking is extremely powerful.

 

Reason 5: You Won’t Invest A Dime And You’ll Be In Front Of New Markets

Isn’t it amazing that podcasting gives you the opportunity to be heard in front of new markets? To spread your message even more?

When your guests decide to share their episode with their audience, it is profitable for them, but also for you.

They have the opportunity to share valuable content with their audience, building their authority and credibility by being a guest on someone else’s podcast, but also being heard by your listeners.

On your end, you are put in front of your guests’ audiences, which could eventually bring more traffic to your website and more subscribers to your list.

It’s a win-win situation, both for your guest and yourself.

And it doesn’t cost you anything.

 

Reason 6: A Simple Way To Create Valuable Content

When you decide to do an interview podcast, it takes you less time to prepare for it than if you wanted to write a blog post.

Don’t get me wrong here, you still have to do some research on your guest, his accomplishments, books, expertise in order to find the right questions to ask him, but it could definitely take you less time than writing a blog post.

Podcasting also gives you a break from writing.

It allows you to train yourself using your voice to communicate. It diversifies the way you share your information with your audience.

 

Reason 7: Podcasting Makes It Easy To Repurpose Your Content

Audios or recordings are easy to repurpose. You can definitely use the information you get from your podcast episodes into other services, coaching programs, products, e-books, etc.

And this information can be shared on different platforms in various forms.

For example, transcriptions of the interviews can be transformed into blog posts. Parts of several episodes can be assembled for an e-book. Interviews can be accessible via a membership site.

The more you use your creativity, the more you will find other ways to share your content.

 

Reason 8: Your Podcast Episodes Are Evergreen

Your podcasts episodes will never die, unless you voluntarily pull them offline.

They will be accessible forever to any listener, old or new.

Having all your episodes available on iTunes or Stitcher, for example, gives anybody the opportunity to come back to the recordings, when they need to listen again to a part they did not understand.

A new listener who finds your show today can have access to all your old episodes too in a quite simple way.

 

Reason 9: Create The Show That You Are In Total Control Of

This is what separates podcasts from radio shows.

Radio shows have a certain flow to respect, commercials to interrupt your program, certain songs that need to be broadcasted, and a certain length to respect.

With podcasting, you can talk as long as you want.

You are not stuck into a rigid platform.

You don’t have to play commercials.

Actually, you can have sponsors, but only if you have negotiated your conditions with them beforehand and you talk about them when “you” want on your show.

Nobody watches after you to see if all the content and flow was respected.

All these advantages allow you to be much more creative and bring more of “you” into your show!

You are your own boss and it’s fantastic!

 

Reason 10: It’s Trendy!

Get on the boat! If you don’t, all your competitors will and you’ll miss the cruise!

Podcasting is trendy. It’s growing. The average American listens to about 5.5 hours of audio per day. And 26% of their audio consumption is podcasting.

Another trendy realization is that people’s attention spans are less and less.

People also want to multitask.

They can listen to your podcast while jogging, cooking, driving, walking, training, etc. It is easy to consume.

Nowadays, everything can be transmitted to your smart phone. Everything is mobile! Our internet consumption is more and more directed to the mobile phone!

And so are your podcast episodes.

People have access to your show in a few seconds.

And soon, iTunes will be accessible in your car!

 

Reason 11: Target The Right Audience

People listening to your show have looked for it or are extremely interested in your topic.
You have direct access to your target market!

Therefore, you have more chances to create loyal listeners, always coming back for more.

If you develop a great interaction with your listeners, it is an easy way to answer people’s questions, address their concerns and provide them with the solution that they are looking for.

People know what a podcast is nowadays, much more than before.

And they are definitely looking for their topics of interest either on iTunes or Stitcher.

The number of available podcasts is growing more and more every day, but there are still much fewer podcasts than there are blogs.

Therefore, it is easier with podcasting to find your place.

To shine through the clutter…and to finally be noticed.

I assure you that if you are part of those podcasts who survive and keep going after ten episodes, your chances of being listened to are higher.

In case you did not know, the majority of podcasts don’t make it over episode seven.

So don’t hesitate to take advantage of this opportunity… or you’ll regret it.

 

Now, tell me: if you already have a podcast, share what it has done for you or your business and if you don’t, tell us what it will be about and when you intend to take action.

Fabienne Raphaël is the co-founder of Marketing To Crush Your Competitors. She is a Business Coach, Marketing Strategist, and Podcast Host. She helps small business owners get more clients and use podcasting as a marketing weapon. Download your FREE eBook on How To Use Podcasting As A Marketing Weapon.

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6 Comments

6 Comments

  1. Geoff Reese

    Apr 13, 2015 at 6:44 pm

    Hey Fabienne,
    Great points on the benefits. I started a podcast in March. Wake Up Your Why. Talking with ordinary people living extraordinary lives based on their Why. That purpose, cause or belief that inspires them to do what they do.

    I’m a nobody so it does take some time to get noticed. I’m getting daily downloads so that’s cool. At this point, it hasn’t impacted my coaching business. However, for me personally it’s been a win. I’m learning so much about myself. I’m being challenged to confront some fears. Beyond that, I get to develop relationships and talk with inspired people.

    • Fabienne Raphael

      Apr 26, 2015 at 3:07 am

      Good that you find that podcasting is a big win!
      I agree with you when you say that you get to develop relationships and talk with inspired people. It is so true.
      Podcasting made me meet business partners, friends, people I collaborate with on several projects… Because of podcasting, I am now organizing my Small Business Online Summit, that will be live in June.
      Connecting with great people is priceless.
      Thanks for your comment Geoff!

  2. Fabienne Raphael

    Apr 7, 2015 at 9:01 pm

    Hey Dan,
    Happy you decided to take the podcasting route!
    What will be your podcast’s topic?

    Fabienne

  3. Keith

    Apr 6, 2015 at 9:39 am

    Great article . Got me planning to start one. Thx.

    • Fabienne Raphael

      Apr 26, 2015 at 3:04 am

      Hey Keith,
      Tell me, do you have a title in mind for your podcast?
      I’m just curious… 🙂

  4. Dan Western

    Apr 4, 2015 at 8:11 am

    Great post Fabienne,

    I’m yet to go down the podcasting route, but judging by everything you’ve mentioned here it’d be silly not to!

    We’ll see what happens!

    Dan

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Success Advice

The Absolute No No’s Of Social Media: Break These And Everybody Tunes Out.

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Everyone talks about what to do on social media. No one talks about the things that don’t work. What not to do is where the recipe for success on social media lies.

I’ve spent the last 12 months getting more engagement on social media than ever so that I can spread more good in the world.

Here is my absolute list of no no’s for social media:

 

Too much self-promotion.

“Here’s a selfie with the Alibaba founder.”

“Here’s me at blah blah blah exhibition.”

“Here’s me taking a break after working so hard.”

This nonsense doesn’t work. It’s all about you and it comes across as self-promotion. I still want you to share photos of inspirational people you met. I still want you to talk about taking a break and the places you’ve visited. I still want you to share events you attend.

There’s a subtle difference though – share the lessons and value these experiences gave you rather than sharing your ego’s proximity to them.

“Make your social media posts about how you can help and add value rather than putting your name on everything and trying to sound important”

 

Tagging people without permission.

Ever seen one of those posts where there are twenty names at the bottom that are tagged?

Ever wondered why you’re tagged in someone’s post who you’ve never met?

This careless tagging occurs because the originator wants to reach more people. They think by tagging strangers with lots of followers, they’ll reach more people and get more attention for their ego.

“Tagging without permission is rude and doesn’t work”

I want you to tag people and reach more people. I want you to do it with respect. How?

Reach out and tell the person you’re going to tag them first and why the post is relevant to their audience. Don’t be lazy and tag them because they’ll do nothing and most likely unfollow you. Also, don’t overdo it. Aim to tag three people or so instead of twenty. Less is more.

 

Linking out.

If I only teach you one thing it’s this: Don’t link out.

In plain English, this means that you should avoid posting a link that takes people off the social media platform they are viewing your post on. For example, if you’re on Facebook, don’t put a link in your post that takes me to YouTube.

Always post natively.

In plain English again, post your content directly on the platform. Instead of linking to YouTube, upload the video to Facebook directly.

 

Scheduling doesn’t work as well. It’s all about live.

We’ve all used software like Buffer to schedule posts and make people think that we are content machines that write something new every 2.5 hours and then upload it at peak times of the day.

The algorithm that runs a lot of these social media platforms and decides who see’s your content has figured out the game. Live, original content that is unplanned will always get priority. Try doing things on the fly. Upload your content in real time. Better yet, create your content in real time.

 

Polished is getting old.

Joel Brown taught me this lesson. One day, he was getting ready to shoot a video in the park. He was going to get a haircut beforehand, so he looked good for the camera. Laziness took over and he decided to shoot the video on his iPhone, with messy bed hair.

This video got lots of engagement because he shot it in a moment of passion and it was unpolished.

We’ve all seen the polished YouTube videos with perfectly positioned product placement, special lighting and high definition cameras. All of this pre-preparation kills the idea and the creativity that is attached to it.

Try being raw.
Try being authentic.
Try keeping it simple.
Try to avoid the temptation of becoming a gear/technology junkie.

 

Be original (thoughts on resharing).

I get people I work with all the time saying “How do you get so many people to engage with your posts?” I then click their social media profiles and look at their own posts. Every one of them is a reshare of someone else’s content.

At least 70% of the posts you put up should be original. Just resharing someone else’s stuff is boring. Create original pieces. When you reshare, put some detail around why you liked the content and how it helped you. Make your resharing personal.

You can’t just regurgitate other people’s content and then expect to get noticed.

 

Don’t post the same piece on every social platform.

Every social platform has a different voice and different functionality. Creating one piece of content and then sharing it on every social platform doesn’t work.

For starters, focus your attention on one or two platforms. Go deep on a few social channels rather than going wide and posting on many.

 

The time of day.

Consider the time of day when you post but don’t be obsessed with it. Good content will get people sharing it regardless of when it’s posted. Great is great and the time of the day won’t change that.

With that said, early shares of your posts is important for gaining traction and getting the social platforms algorithm to let you be seen by more people. Consider avoiding times like Sunday nights when people are having family dinners and not on social media.

 

What you’re forgetting is what not to do.

So to wrap all this up, it’s what you don’t do on social media that will elevate your success to the next level. Breaking this list of no no’s will see the social media platforms you’re posting to limit your audience. Play by these rules, and you’ll have more engagement than you can poke a stick at it.

Use this engagement to do good in the world.

 

PS.

I don’t shoot videos of me driving in a Lamborghini or taking selfies with Oprah. I’m just a humble guy from Australia who’s living the dream, working hard and trying to inspire all of you to do big things, and use social media to elevate your message.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

13 Ways I Totally Changed My Life Story And So Can You.

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In 2011 my entire life story changed. I went from having nothing and having a disgusting, toxic mindset, to changing my life story and inspiring millions online.

I don’t tell you that to brag; I tell you because if I can do it, so can you.

The reason I changed my life story is because of a website called Addicted2Success. It all started with one new opportunity that I decided not to waste.

I concluded – after hours of personal development – that if Tony Robbins, Martin Luther King and Tim Ferriss can come from the darkest of places, to change history, then so can I.

Here are the 13 super simple, easy to implement tips that can change your life story:

 

1. Look who you are surrounded by.

The people that you spend time with transfer their beliefs and mindset to you without you even realizing it. Make a list of all the people you spend time with and then put a red line through any who are toxic and bring you down.

Do a second pass through and delete anyone else that is not serving you or always complains. By the end, you should be left with the people to keep. That list will be short and that’s the whole point. You need to make room for new connections and new friends.

This exercise is harsh and so is life. Doing the difficult stuff is how you change your life story.

 

2. Become a podcast junkie.

Stop being pissed off at traffic or long waits at medical appointments. This forced spare time is a gift. The challenge is most of you don’t use it. You sit there and look at your phone rather than doing something that will alter the course of your life.

Your life story will only change when you get some new inputs and a few fresh ideas. Podcasts are the quickest way to get these free sources of inspiration. During 2011 when I went through a change in my life story, I started by doing short walks around my local neighborhood and listening to audio tapes from Tony Robbins.

His opinions and thoughts were different to everything that people around me were saying. He planted new seeds in my mind that eventually turned into massive success several years later.

“School taught me how to follow the rules; podcasts taught me how to break the rules and forget everything I thought I knew”

Podcasts disrupted my thought patterns and that’s exactly what you need too.

 

3. Start creating something online.

Building an online presence in what I loved was the start of something new. When I began sharing my message with the world, it helped me refine my thoughts and ideas. I also got to engage with lots of other people who shared their wisdom with me for free because I had given them free content.

Before I changed my life story, I was scared to create something online because I was worried I’d be judged or not good enough.

“As soon as I dropped this superman complex and started creating something online, I became comfortable in my own skin and with who I was”

The story of your life is best told online. Pick a channel (any channel, just pick one!) and then stick to it. Post on their as much as you can. Don’t hold back, be vulnerable and tell stories. This will alter the course of your life.

 

4. Turn your media habits upside down.

Take your TV and put it in the closet. Replace your daily habits of watching the news with audiobooks or podcasts. Take those endless TV shows that make you stupid and read a book instead. Most of the traditional media is negative because that’s what sells.

“Media is a business to get your attention and make money from you. Disconnect from that Ponzi Scheme and consume media that educates and transforms your life story”

Watch a documentary on Warren Buffett, listen to Oprah’s online show that interviews extraordinary people crushing their field, and see what Tim Ferriss is experimenting with on Facebook.

Just stop consuming endless amounts of information that doesn’t serve you. Focus is key and media will distract it if you don’t make the right decision.

 

5. Sell your car and buy a juicer.

That’s what Tony Robbins said in a book I read and he’s right. My life story changed when I started to have more energy. Giving my body a metaphorical injection of nutrients every morning stopped me from getting sick, and made me feel like I had just consumed 15 espressos.

 

If you need to sell your car to buy the juicer, then great. The extra energy you get from juicing will double your productivity which will give you extra income. Within a year you’ll probably have enough extra income to buy two cars. Energy is king.

 

6. Bounce your way to a new story.

For me to help you create this new life story you’re going to need even more energy. Bouncing on a trampoline gets the blood flowing and your passions started.

You feel good after bouncing (I won’t go through the science of why as Google can tell you that) and it will give you another block of time to listen to podcasts. Bounce baby bounce!

 

7. Become ruthless with negative talk.

The bloke behind you want’s to chew the fat about how bad his day was? No thanks.

Lunch lady wants to tell you how she lost money in cryptocurrency? Sorry, she’s not qualified and you got enough to think about already.

These meaningless, negative conversations are screwing with your mind. Negative people love to complain yet they forget how lucky they are to have even been born.

If someone starts a conversation with you and it’s not serving you, politely excuse yourself and make something up if you have to. Just escape like you’re stuck in Alcatraz.

“Walking away from negative conversations will teach you discipline and demonstrate to yourself that you’re in control”

 

8. You’ll never know the answer.

Racking your brain over any obstacle that’s put in your way will chew up time that you could be using to create something phenomenal. No matter how much you plan, you’ll never predict correctly the outcome of every challenge.

So if I don’t know, and if the universe can’t tell you, and your mentors can’t tell you, then don’t worry. Worrying is not going to get you anywhere. Stop getting lost in the desert with no water and take a drink from the fountain of faith. Faith that says:

“I am good enough.”
“I will find the answer.”
“I can be amazing.”

These are the answers you should seek. Believe in yourself.

 

9. See the world.

With your own two eyes. Not on social media or through your mates Instagram account. This whole “Work Till You Die Hoax” is stopping you from changing your story.

“Warren Buffett spends time every single day doing deep thinking and that’s one of the reasons he’s a billionaire”

Deep thinking happens naturally when you’re traveling. You begin to compare your surroundings at home, with the paradise you’re visiting (Notice I said paradise? That’s because the world is beautiful when you get off the couch and see it).

 

My 2011 change in circumstances all started when I got out of Melbourne and saw places I had always dreamed of. The subtle art of getting on planes and carrying suitcases through customs became a quarterly experience.

The first trip to Sydney showed me that I could fly 60 minutes and not get trapped in a storm and die in a horrible plane crash. The fear of flying subsided and the love of travel began a new page in my life story. Seeing new countries gives you inspiration and that’s exactly what you need if you’re stuck in a rut and going nowhere fast.

 

10. Quit your current job.

This one’s not straight out of one of those self-help blog posts that says we can all be rich if we quit our 9-5. That’s BS advice. There’s a good chance though that you hate your current income-producing activity known as a job.

I was at this same point in 2011 and it bugged the crap out of me. So if you really are serious about changing your life story then let’s get serious for a minute and make a decision to quit your job. The cool thing about quitting your job is that you’ll be forced to find another one (unless you don’t like eating). Urgency will motivate you to do something else.

You’ve got to where you are now based on your previous decisions and so we can’t create any change without making some new decisions. The biggest benefits will come from the hardest decisions. The more tough decisions you make in a short space of time, the greater the change in your life story.

We all get bored in our career and quitting your job is how you escape this nightmare.

 

11. Use the Internet to reach out.

The cliché of “We’re all connected” has been beaten into our head like a boxer that’s taken one too many punches to the temple. We know we can talk to anyone yet we still mingle with the same people. It’s similar to when you go to a seminar with a friend and the speaker asks you to find a partner and you pick the same person you came with.

My life changed when I backed myself and began using tools like LinkedIn to reach out to interesting people that I could create mutual value with. Out of the ten requests you send, probably half of them will be declined or ignored. The rest will probably lead to conversations.

These new conversations will demonstrate to you that anyone can be reached. Therefore, you can access the blueprint for almost any successful person’s life. Then you can copy part of those blueprints and paste bits of them on the pages of your life story.

I’ll say it again: You need new inputs and to mix with different people who won’t accept your lame excuses.

The cold reach out that transformed my life story was thanks to a man named Joel Brown. He’s why I am here today typing these words to you.

 

12. Experiment with giving.

In the early stages, I gave back through writing blog posts like this one. As my formula for life became more evolved, I started volunteering at homeless shelters. This year I’m taking it a step further and trying to impact the lives of 300 disadvantaged / victims of domestic violence.

Even if you impact only one person, that one person could become the next Mother Teresa. I’ve been like a scientist in a lab for the last five years testing the act of giving. I’ve bought cars and tech that made me happy for a short while, and then I’ve experimented with giving my money and knowledge to people who have nothing.

The second experiment has given me the most growth and fulfillment. The material things literally did nothing to change my life story. Try the act of giving. Watch it transform the story of your life!

 

13. Give up the perfection game.

Wanting people to follow the rules of how you play the game of life is sabotaging your success. No one is ever going to act the way you want them to so quit expecting this false idea to come true. Accept the fact that humans make mistakes and piss each other off.

Get used to quickly moving on from disappointments that are created by your circle of colleagues and family, and get back to reality. What’s that reality? Creating something that will be remembered long after you’re gone.

Create a blog, business, a family, a charitable cause, speech, a funny stand-up routine.

The story of your life won’t be perfect either so leave your expectations at the door and get to work showing us all what you got. You’re capable of achieving so much more than you have done to date. I want to see you double your results by getting focused and cutting out all the noise.

Life can be full of disappointment or packed with joy and happiness. The story is yours to write so get the pen out and make a decision which one will be true for you.

Go all out. Be you. Change the world.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

7 Steps to Building Real Relationships With Influencers

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building relationships with influencers

They say your net worth is equivalent to the five closest people in your network. This is also true for your level of influence, where your “net influence” is equivalent to the five closest people in your network. So how do you build a network of influential people and start becoming an influencer yourself?

Here are seven steps you need to follow to create real lasting relationships with influential people who will help you increase your net-influence:

Step 1: Know Yourself

Before you can build a relationship, you need to know who you are and the message you want to put out in the world. The worst thing you can do is to start trying to building relationships without any understanding of how that relationship is in line with your interests, goals and objectives.

Step 2: Know them

In order to connect and build a relationship with anyone, you need to understand who they are. This means going beyond the most common information people know about them and digging deeper into their posts, their conversations, their interviews and identifying what they’re really about.

What are some of their un-commonly known interests? What are some topics they consistently talk about that are important to them? What are some of the challenges they’re facing? The more you know about them, the better you can connect and add value to their lives.

“The key to successful leadership today is influence, not authority.” – Ken Blanchard

Step 3: Show Up

Influencers are often omni-present, meaning that they’re seen and heard on several different channels and venues at the same time. So the more you can show up and add value, the more likely you are to be on their radar. Do some research on the type of content their posting on different social networks, find out which conferences they’re speaking at, listen to interviews and podcasts where they’re being featured on and just show up to support them in whatever they’re doing. Don’t worry, you won’t be considered a stalker if you do this. You’ll be seen as an advocate for their brand and message.

Step 4: Add “Remarkable” Value

Something you hear when discussing building relationships with influencers is the need to “add value”. But an important point that is often missed is that the value you put needs to be “remarkable”. Sometimes it can be as simple as posting engaging comments or questions on one of their social media posts, or as intricate as sending them a care package with something you heard they needed. If you’ve done your homework from Step 2 and know who they are and what makes them tick, then adding value shouldn’t be too difficult.

Step 5: Be human

There is something to be said about people who can act “human” on social media. It’s as if people lose their humanity and become these self-serving, egotistical, monsters who are “too cool for school” putting up a façade of the image they want to give instead of who they actually are. Real relationships come from being authentic, bringing your guard down, letting people in and showing both strengths and weaknesses.

“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk

Step 6: Be consistent

Building real relationships takes time. That’s why it’s important not to get discouraged and to remember that influencers have many people asking for their attention. So if building a relationship with them is important to you then you will need to be consistent and put in the time.

Step 7: Find opportunities to collaborate

Once you’ve had a few meaningful interactions with the influencer you’re trying to build a relationship with, now is the time to reach out with a collaboration offer. Remember this is not about you, it’s about them. So you need to focus your offer on helping them. This is your opportunity to take Step 4 to the next level and become someone remarkable in their lives.  

Follow these steps and you’ll start building real relationships with people who will help you increase your “net influence”.

Which step do you think is the most important? Let us know in the comments.

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Success Advice

5 Simple Things We Can All Do to Ensure We Become a Success Story

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There’s something about reading other people’s success stories that warms my heart. It makes me reflect on my life while inspiring me to believe in the possibility of my own dreams, and pursue them with gusto. Some stories make me cry because of the tales of adversity that inspired them. Others, however, amaze me because of some the ingenious and unconventional inspirations behind them. Whatever their nature, most success stories appear to share some common denominators.

The success stories I love the most are those of people I know personally and have witnessed transpire right before my eyes, because they are more relatable and reinforce my belief that success is truly possible for anyone. It isn’t necessarily influenced by our connections or backgrounds and can be achieved at any stage in one’s life – success doesn’t discriminate.

As much as we enjoy hearing other people’s success stories and celebrating those of our loved ones; there comes a point in our lives when we all aspire for the same – when we want to inspire others through our own success stories.

The following are things we can all do to ensure that we become a success story someday:

1. Adopt a mindset of success by letting go of your limiting beliefs

Belief is integral in developing a successful mindset and making anything happen. In order for us to adopt a mindset of success, we must first believe that success is possible for us and that we have what it takes to accomplish whatever it is we desire. We have to let go of any limiting beliefs we possess that make us feel unworthy of or incapable of achieving our goals or dreams. Self-imposed limitations or what others have made us believe about ourselves will tear us apart.

Anyone who has ever accomplished anything great would be wise in telling you they were able to do so because they believed they could. If we want to become a success story, we have to first see and speak of ourselves as capable of and believe that we have the power within ourselves to do anything we set our minds to.

2. Be passionate about what you do

If you want to experience success in your pursuits and someday inspire others through your own success story; you have to be passionate about what you do. Our passions are things we are naturally good at, connect with, enjoy doing and from which we derive fulfillment and purpose. Although we can experience success in different arenas of life, the endeavors which give our life meaning are those that we have a deep connection with and feel passionate about.

Some of the best success stories are often those about people who chose to pursue their passions not because money was their main motivation, but rather because they love what they do and wanted to make a difference in the world by sharing their gifts with others. Often times, people who pursue things they naturally love to do are able to attract both money and success, because it is easier to fully immerse oneself and flourish in things one enjoys.

“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.” – Steve Jobs

3. Have a strong ‘Why’

If you read most success stories, you will discover they were inspired by a strong and solid reason. Knowing why you want to accomplish something, what accomplishing it will mean to you, and what kind of impact it will have on your life or that of others’ will play a great role in determining your success or failure. Our desires inspire us, motivate us to take action and keep us from giving up when we want to throw in the towel.

If you want to become a success story, you need to determine your motive for doing whatever you want to do and determine whether it is valid and strong enough. If this is not done, you may not have enough fuel for the long haul and sustain your commitment to your endeavors.

4. Embrace consistency – Be prepared to show up every day

Overnight success is nonexistent. If we want to become success stories, we will have to consistently cultivate our goals and dreams by putting in the time and effort needed to make them reality. Anything worth achieving and sustaining in life requires both constant and consistent effort and attention.

According to Aristotle, consistency is the key to success, and excellence isn’t an act but rather a habit; we are what we repeatedly do. Success is the sum of all the small efforts we consistently repeat day in and day out that are vital to maintaining it. Consistency allows us to form habits, measure our progress, develop routines and creates accountability that ensures follow through on our goals and dreams. Anyone who has ever experienced success in their pursuits was able to do so because they were willing to show up every day and consistently do the things that needed to be done to ensure the manifestation of their desired outcome.

5. Develop a resilient spirit

The journey towards success is wrought with challenges, obstacles, and is often much bumpier than it is smooth – those that win the race are those that manage to find their way to the finish line. Most success stories contain elements of overcoming adversities and setbacks; some of our most valued dreams will require our blood, sweat and tears to accomplish.

If you wish to share your success story someday, you have to be prepared to develop thick-skin and learn how to appropriately deal with and overcome defeat. You have to learn how to rise up after each stumble and live to fight another day until you achieve victory.

“I think there are things that we can all do to build resilience in ourselves, but also to build resilience in each other.” – Sheryl Sandberg

As you can see based on the above, success isn’t elusive or even exclusive – it is possible for every one of us as long as we are willing to do our part in ensuring the fruition of our desires. Determine why you want what you want, believe that its manifestation is possible for you, consistently take action towards your goals and dreams, be passionate about your endeavors and maintain a resilient spirit when you encounter challenges and obstacles. Trust in the process and in no time, you too will be your own success story.

What are you doing today to ensure success in the future? Let us know your story below!

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Success Advice

The Absolute No No’s Of Social Media: Break These And Everybody Tunes Out.

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Everyone talks about what to do on social media. No one talks about the things that don’t work. What not to do is where the recipe for success on social media lies.

I’ve spent the last 12 months getting more engagement on social media than ever so that I can spread more good in the world.

Here is my absolute list of no no’s for social media:

 

Too much self-promotion.

“Here’s a selfie with the Alibaba founder.”

“Here’s me at blah blah blah exhibition.”

“Here’s me taking a break after working so hard.”

This nonsense doesn’t work. It’s all about you and it comes across as self-promotion. I still want you to share photos of inspirational people you met. I still want you to talk about taking a break and the places you’ve visited. I still want you to share events you attend.

There’s a subtle difference though – share the lessons and value these experiences gave you rather than sharing your ego’s proximity to them.

“Make your social media posts about how you can help and add value rather than putting your name on everything and trying to sound important”

 

Tagging people without permission.

Ever seen one of those posts where there are twenty names at the bottom that are tagged?

Ever wondered why you’re tagged in someone’s post who you’ve never met?

This careless tagging occurs because the originator wants to reach more people. They think by tagging strangers with lots of followers, they’ll reach more people and get more attention for their ego.

“Tagging without permission is rude and doesn’t work”

I want you to tag people and reach more people. I want you to do it with respect. How?

Reach out and tell the person you’re going to tag them first and why the post is relevant to their audience. Don’t be lazy and tag them because they’ll do nothing and most likely unfollow you. Also, don’t overdo it. Aim to tag three people or so instead of twenty. Less is more.

 

Linking out.

If I only teach you one thing it’s this: Don’t link out.

In plain English, this means that you should avoid posting a link that takes people off the social media platform they are viewing your post on. For example, if you’re on Facebook, don’t put a link in your post that takes me to YouTube.

Always post natively.

In plain English again, post your content directly on the platform. Instead of linking to YouTube, upload the video to Facebook directly.

 

Scheduling doesn’t work as well. It’s all about live.

We’ve all used software like Buffer to schedule posts and make people think that we are content machines that write something new every 2.5 hours and then upload it at peak times of the day.

The algorithm that runs a lot of these social media platforms and decides who see’s your content has figured out the game. Live, original content that is unplanned will always get priority. Try doing things on the fly. Upload your content in real time. Better yet, create your content in real time.

 

Polished is getting old.

Joel Brown taught me this lesson. One day, he was getting ready to shoot a video in the park. He was going to get a haircut beforehand, so he looked good for the camera. Laziness took over and he decided to shoot the video on his iPhone, with messy bed hair.

This video got lots of engagement because he shot it in a moment of passion and it was unpolished.

We’ve all seen the polished YouTube videos with perfectly positioned product placement, special lighting and high definition cameras. All of this pre-preparation kills the idea and the creativity that is attached to it.

Try being raw.
Try being authentic.
Try keeping it simple.
Try to avoid the temptation of becoming a gear/technology junkie.

 

Be original (thoughts on resharing).

I get people I work with all the time saying “How do you get so many people to engage with your posts?” I then click their social media profiles and look at their own posts. Every one of them is a reshare of someone else’s content.

At least 70% of the posts you put up should be original. Just resharing someone else’s stuff is boring. Create original pieces. When you reshare, put some detail around why you liked the content and how it helped you. Make your resharing personal.

You can’t just regurgitate other people’s content and then expect to get noticed.

 

Don’t post the same piece on every social platform.

Every social platform has a different voice and different functionality. Creating one piece of content and then sharing it on every social platform doesn’t work.

For starters, focus your attention on one or two platforms. Go deep on a few social channels rather than going wide and posting on many.

 

The time of day.

Consider the time of day when you post but don’t be obsessed with it. Good content will get people sharing it regardless of when it’s posted. Great is great and the time of the day won’t change that.

With that said, early shares of your posts is important for gaining traction and getting the social platforms algorithm to let you be seen by more people. Consider avoiding times like Sunday nights when people are having family dinners and not on social media.

 

What you’re forgetting is what not to do.

So to wrap all this up, it’s what you don’t do on social media that will elevate your success to the next level. Breaking this list of no no’s will see the social media platforms you’re posting to limit your audience. Play by these rules, and you’ll have more engagement than you can poke a stick at it.

Use this engagement to do good in the world.

 

PS.

I don’t shoot videos of me driving in a Lamborghini or taking selfies with Oprah. I’m just a humble guy from Australia who’s living the dream, working hard and trying to inspire all of you to do big things, and use social media to elevate your message.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

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6 Comments

6 Comments

  1. Geoff Reese

    Apr 13, 2015 at 6:44 pm

    Hey Fabienne,
    Great points on the benefits. I started a podcast in March. Wake Up Your Why. Talking with ordinary people living extraordinary lives based on their Why. That purpose, cause or belief that inspires them to do what they do.

    I’m a nobody so it does take some time to get noticed. I’m getting daily downloads so that’s cool. At this point, it hasn’t impacted my coaching business. However, for me personally it’s been a win. I’m learning so much about myself. I’m being challenged to confront some fears. Beyond that, I get to develop relationships and talk with inspired people.

    • Fabienne Raphael

      Apr 26, 2015 at 3:07 am

      Good that you find that podcasting is a big win!
      I agree with you when you say that you get to develop relationships and talk with inspired people. It is so true.
      Podcasting made me meet business partners, friends, people I collaborate with on several projects… Because of podcasting, I am now organizing my Small Business Online Summit, that will be live in June.
      Connecting with great people is priceless.
      Thanks for your comment Geoff!

  2. Fabienne Raphael

    Apr 7, 2015 at 9:01 pm

    Hey Dan,
    Happy you decided to take the podcasting route!
    What will be your podcast’s topic?

    Fabienne

  3. Keith

    Apr 6, 2015 at 9:39 am

    Great article . Got me planning to start one. Thx.

    • Fabienne Raphael

      Apr 26, 2015 at 3:04 am

      Hey Keith,
      Tell me, do you have a title in mind for your podcast?
      I’m just curious… 🙂

  4. Dan Western

    Apr 4, 2015 at 8:11 am

    Great post Fabienne,

    I’m yet to go down the podcasting route, but judging by everything you’ve mentioned here it’d be silly not to!

    We’ll see what happens!

    Dan

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

The Absolute No No’s Of Social Media: Break These And Everybody Tunes Out.

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Everyone talks about what to do on social media. No one talks about the things that don’t work. What not to do is where the recipe for success on social media lies.

I’ve spent the last 12 months getting more engagement on social media than ever so that I can spread more good in the world.

Here is my absolute list of no no’s for social media:

 

Too much self-promotion.

“Here’s a selfie with the Alibaba founder.”

“Here’s me at blah blah blah exhibition.”

“Here’s me taking a break after working so hard.”

This nonsense doesn’t work. It’s all about you and it comes across as self-promotion. I still want you to share photos of inspirational people you met. I still want you to talk about taking a break and the places you’ve visited. I still want you to share events you attend.

There’s a subtle difference though – share the lessons and value these experiences gave you rather than sharing your ego’s proximity to them.

“Make your social media posts about how you can help and add value rather than putting your name on everything and trying to sound important”

 

Tagging people without permission.

Ever seen one of those posts where there are twenty names at the bottom that are tagged?

Ever wondered why you’re tagged in someone’s post who you’ve never met?

This careless tagging occurs because the originator wants to reach more people. They think by tagging strangers with lots of followers, they’ll reach more people and get more attention for their ego.

“Tagging without permission is rude and doesn’t work”

I want you to tag people and reach more people. I want you to do it with respect. How?

Reach out and tell the person you’re going to tag them first and why the post is relevant to their audience. Don’t be lazy and tag them because they’ll do nothing and most likely unfollow you. Also, don’t overdo it. Aim to tag three people or so instead of twenty. Less is more.

 

Linking out.

If I only teach you one thing it’s this: Don’t link out.

In plain English, this means that you should avoid posting a link that takes people off the social media platform they are viewing your post on. For example, if you’re on Facebook, don’t put a link in your post that takes me to YouTube.

Always post natively.

In plain English again, post your content directly on the platform. Instead of linking to YouTube, upload the video to Facebook directly.

 

Scheduling doesn’t work as well. It’s all about live.

We’ve all used software like Buffer to schedule posts and make people think that we are content machines that write something new every 2.5 hours and then upload it at peak times of the day.

The algorithm that runs a lot of these social media platforms and decides who see’s your content has figured out the game. Live, original content that is unplanned will always get priority. Try doing things on the fly. Upload your content in real time. Better yet, create your content in real time.

 

Polished is getting old.

Joel Brown taught me this lesson. One day, he was getting ready to shoot a video in the park. He was going to get a haircut beforehand, so he looked good for the camera. Laziness took over and he decided to shoot the video on his iPhone, with messy bed hair.

This video got lots of engagement because he shot it in a moment of passion and it was unpolished.

We’ve all seen the polished YouTube videos with perfectly positioned product placement, special lighting and high definition cameras. All of this pre-preparation kills the idea and the creativity that is attached to it.

Try being raw.
Try being authentic.
Try keeping it simple.
Try to avoid the temptation of becoming a gear/technology junkie.

 

Be original (thoughts on resharing).

I get people I work with all the time saying “How do you get so many people to engage with your posts?” I then click their social media profiles and look at their own posts. Every one of them is a reshare of someone else’s content.

At least 70% of the posts you put up should be original. Just resharing someone else’s stuff is boring. Create original pieces. When you reshare, put some detail around why you liked the content and how it helped you. Make your resharing personal.

You can’t just regurgitate other people’s content and then expect to get noticed.

 

Don’t post the same piece on every social platform.

Every social platform has a different voice and different functionality. Creating one piece of content and then sharing it on every social platform doesn’t work.

For starters, focus your attention on one or two platforms. Go deep on a few social channels rather than going wide and posting on many.

 

The time of day.

Consider the time of day when you post but don’t be obsessed with it. Good content will get people sharing it regardless of when it’s posted. Great is great and the time of the day won’t change that.

With that said, early shares of your posts is important for gaining traction and getting the social platforms algorithm to let you be seen by more people. Consider avoiding times like Sunday nights when people are having family dinners and not on social media.

 

What you’re forgetting is what not to do.

So to wrap all this up, it’s what you don’t do on social media that will elevate your success to the next level. Breaking this list of no no’s will see the social media platforms you’re posting to limit your audience. Play by these rules, and you’ll have more engagement than you can poke a stick at it.

Use this engagement to do good in the world.

 

PS.

I don’t shoot videos of me driving in a Lamborghini or taking selfies with Oprah. I’m just a humble guy from Australia who’s living the dream, working hard and trying to inspire all of you to do big things, and use social media to elevate your message.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Continue Reading

Success Advice

13 Ways I Totally Changed My Life Story And So Can You.

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In 2011 my entire life story changed. I went from having nothing and having a disgusting, toxic mindset, to changing my life story and inspiring millions online.

I don’t tell you that to brag; I tell you because if I can do it, so can you.

The reason I changed my life story is because of a website called Addicted2Success. It all started with one new opportunity that I decided not to waste.

I concluded – after hours of personal development – that if Tony Robbins, Martin Luther King and Tim Ferriss can come from the darkest of places, to change history, then so can I.

Here are the 13 super simple, easy to implement tips that can change your life story:

 

1. Look who you are surrounded by.

The people that you spend time with transfer their beliefs and mindset to you without you even realizing it. Make a list of all the people you spend time with and then put a red line through any who are toxic and bring you down.

Do a second pass through and delete anyone else that is not serving you or always complains. By the end, you should be left with the people to keep. That list will be short and that’s the whole point. You need to make room for new connections and new friends.

This exercise is harsh and so is life. Doing the difficult stuff is how you change your life story.

 

2. Become a podcast junkie.

Stop being pissed off at traffic or long waits at medical appointments. This forced spare time is a gift. The challenge is most of you don’t use it. You sit there and look at your phone rather than doing something that will alter the course of your life.

Your life story will only change when you get some new inputs and a few fresh ideas. Podcasts are the quickest way to get these free sources of inspiration. During 2011 when I went through a change in my life story, I started by doing short walks around my local neighborhood and listening to audio tapes from Tony Robbins.

His opinions and thoughts were different to everything that people around me were saying. He planted new seeds in my mind that eventually turned into massive success several years later.

“School taught me how to follow the rules; podcasts taught me how to break the rules and forget everything I thought I knew”

Podcasts disrupted my thought patterns and that’s exactly what you need too.

 

3. Start creating something online.

Building an online presence in what I loved was the start of something new. When I began sharing my message with the world, it helped me refine my thoughts and ideas. I also got to engage with lots of other people who shared their wisdom with me for free because I had given them free content.

Before I changed my life story, I was scared to create something online because I was worried I’d be judged or not good enough.

“As soon as I dropped this superman complex and started creating something online, I became comfortable in my own skin and with who I was”

The story of your life is best told online. Pick a channel (any channel, just pick one!) and then stick to it. Post on their as much as you can. Don’t hold back, be vulnerable and tell stories. This will alter the course of your life.

 

4. Turn your media habits upside down.

Take your TV and put it in the closet. Replace your daily habits of watching the news with audiobooks or podcasts. Take those endless TV shows that make you stupid and read a book instead. Most of the traditional media is negative because that’s what sells.

“Media is a business to get your attention and make money from you. Disconnect from that Ponzi Scheme and consume media that educates and transforms your life story”

Watch a documentary on Warren Buffett, listen to Oprah’s online show that interviews extraordinary people crushing their field, and see what Tim Ferriss is experimenting with on Facebook.

Just stop consuming endless amounts of information that doesn’t serve you. Focus is key and media will distract it if you don’t make the right decision.

 

5. Sell your car and buy a juicer.

That’s what Tony Robbins said in a book I read and he’s right. My life story changed when I started to have more energy. Giving my body a metaphorical injection of nutrients every morning stopped me from getting sick, and made me feel like I had just consumed 15 espressos.

 

If you need to sell your car to buy the juicer, then great. The extra energy you get from juicing will double your productivity which will give you extra income. Within a year you’ll probably have enough extra income to buy two cars. Energy is king.

 

6. Bounce your way to a new story.

For me to help you create this new life story you’re going to need even more energy. Bouncing on a trampoline gets the blood flowing and your passions started.

You feel good after bouncing (I won’t go through the science of why as Google can tell you that) and it will give you another block of time to listen to podcasts. Bounce baby bounce!

 

7. Become ruthless with negative talk.

The bloke behind you want’s to chew the fat about how bad his day was? No thanks.

Lunch lady wants to tell you how she lost money in cryptocurrency? Sorry, she’s not qualified and you got enough to think about already.

These meaningless, negative conversations are screwing with your mind. Negative people love to complain yet they forget how lucky they are to have even been born.

If someone starts a conversation with you and it’s not serving you, politely excuse yourself and make something up if you have to. Just escape like you’re stuck in Alcatraz.

“Walking away from negative conversations will teach you discipline and demonstrate to yourself that you’re in control”

 

8. You’ll never know the answer.

Racking your brain over any obstacle that’s put in your way will chew up time that you could be using to create something phenomenal. No matter how much you plan, you’ll never predict correctly the outcome of every challenge.

So if I don’t know, and if the universe can’t tell you, and your mentors can’t tell you, then don’t worry. Worrying is not going to get you anywhere. Stop getting lost in the desert with no water and take a drink from the fountain of faith. Faith that says:

“I am good enough.”
“I will find the answer.”
“I can be amazing.”

These are the answers you should seek. Believe in yourself.

 

9. See the world.

With your own two eyes. Not on social media or through your mates Instagram account. This whole “Work Till You Die Hoax” is stopping you from changing your story.

“Warren Buffett spends time every single day doing deep thinking and that’s one of the reasons he’s a billionaire”

Deep thinking happens naturally when you’re traveling. You begin to compare your surroundings at home, with the paradise you’re visiting (Notice I said paradise? That’s because the world is beautiful when you get off the couch and see it).

 

My 2011 change in circumstances all started when I got out of Melbourne and saw places I had always dreamed of. The subtle art of getting on planes and carrying suitcases through customs became a quarterly experience.

The first trip to Sydney showed me that I could fly 60 minutes and not get trapped in a storm and die in a horrible plane crash. The fear of flying subsided and the love of travel began a new page in my life story. Seeing new countries gives you inspiration and that’s exactly what you need if you’re stuck in a rut and going nowhere fast.

 

10. Quit your current job.

This one’s not straight out of one of those self-help blog posts that says we can all be rich if we quit our 9-5. That’s BS advice. There’s a good chance though that you hate your current income-producing activity known as a job.

I was at this same point in 2011 and it bugged the crap out of me. So if you really are serious about changing your life story then let’s get serious for a minute and make a decision to quit your job. The cool thing about quitting your job is that you’ll be forced to find another one (unless you don’t like eating). Urgency will motivate you to do something else.

You’ve got to where you are now based on your previous decisions and so we can’t create any change without making some new decisions. The biggest benefits will come from the hardest decisions. The more tough decisions you make in a short space of time, the greater the change in your life story.

We all get bored in our career and quitting your job is how you escape this nightmare.

 

11. Use the Internet to reach out.

The cliché of “We’re all connected” has been beaten into our head like a boxer that’s taken one too many punches to the temple. We know we can talk to anyone yet we still mingle with the same people. It’s similar to when you go to a seminar with a friend and the speaker asks you to find a partner and you pick the same person you came with.

My life changed when I backed myself and began using tools like LinkedIn to reach out to interesting people that I could create mutual value with. Out of the ten requests you send, probably half of them will be declined or ignored. The rest will probably lead to conversations.

These new conversations will demonstrate to you that anyone can be reached. Therefore, you can access the blueprint for almost any successful person’s life. Then you can copy part of those blueprints and paste bits of them on the pages of your life story.

I’ll say it again: You need new inputs and to mix with different people who won’t accept your lame excuses.

The cold reach out that transformed my life story was thanks to a man named Joel Brown. He’s why I am here today typing these words to you.

 

12. Experiment with giving.

In the early stages, I gave back through writing blog posts like this one. As my formula for life became more evolved, I started volunteering at homeless shelters. This year I’m taking it a step further and trying to impact the lives of 300 disadvantaged / victims of domestic violence.

Even if you impact only one person, that one person could become the next Mother Teresa. I’ve been like a scientist in a lab for the last five years testing the act of giving. I’ve bought cars and tech that made me happy for a short while, and then I’ve experimented with giving my money and knowledge to people who have nothing.

The second experiment has given me the most growth and fulfillment. The material things literally did nothing to change my life story. Try the act of giving. Watch it transform the story of your life!

 

13. Give up the perfection game.

Wanting people to follow the rules of how you play the game of life is sabotaging your success. No one is ever going to act the way you want them to so quit expecting this false idea to come true. Accept the fact that humans make mistakes and piss each other off.

Get used to quickly moving on from disappointments that are created by your circle of colleagues and family, and get back to reality. What’s that reality? Creating something that will be remembered long after you’re gone.

Create a blog, business, a family, a charitable cause, speech, a funny stand-up routine.

The story of your life won’t be perfect either so leave your expectations at the door and get to work showing us all what you got. You’re capable of achieving so much more than you have done to date. I want to see you double your results by getting focused and cutting out all the noise.

Life can be full of disappointment or packed with joy and happiness. The story is yours to write so get the pen out and make a decision which one will be true for you.

Go all out. Be you. Change the world.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

7 Steps to Building Real Relationships With Influencers

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building relationships with influencers

They say your net worth is equivalent to the five closest people in your network. This is also true for your level of influence, where your “net influence” is equivalent to the five closest people in your network. So how do you build a network of influential people and start becoming an influencer yourself?

Here are seven steps you need to follow to create real lasting relationships with influential people who will help you increase your net-influence:

Step 1: Know Yourself

Before you can build a relationship, you need to know who you are and the message you want to put out in the world. The worst thing you can do is to start trying to building relationships without any understanding of how that relationship is in line with your interests, goals and objectives.

Step 2: Know them

In order to connect and build a relationship with anyone, you need to understand who they are. This means going beyond the most common information people know about them and digging deeper into their posts, their conversations, their interviews and identifying what they’re really about.

What are some of their un-commonly known interests? What are some topics they consistently talk about that are important to them? What are some of the challenges they’re facing? The more you know about them, the better you can connect and add value to their lives.

“The key to successful leadership today is influence, not authority.” – Ken Blanchard

Step 3: Show Up

Influencers are often omni-present, meaning that they’re seen and heard on several different channels and venues at the same time. So the more you can show up and add value, the more likely you are to be on their radar. Do some research on the type of content their posting on different social networks, find out which conferences they’re speaking at, listen to interviews and podcasts where they’re being featured on and just show up to support them in whatever they’re doing. Don’t worry, you won’t be considered a stalker if you do this. You’ll be seen as an advocate for their brand and message.

Step 4: Add “Remarkable” Value

Something you hear when discussing building relationships with influencers is the need to “add value”. But an important point that is often missed is that the value you put needs to be “remarkable”. Sometimes it can be as simple as posting engaging comments or questions on one of their social media posts, or as intricate as sending them a care package with something you heard they needed. If you’ve done your homework from Step 2 and know who they are and what makes them tick, then adding value shouldn’t be too difficult.

Step 5: Be human

There is something to be said about people who can act “human” on social media. It’s as if people lose their humanity and become these self-serving, egotistical, monsters who are “too cool for school” putting up a façade of the image they want to give instead of who they actually are. Real relationships come from being authentic, bringing your guard down, letting people in and showing both strengths and weaknesses.

“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk

Step 6: Be consistent

Building real relationships takes time. That’s why it’s important not to get discouraged and to remember that influencers have many people asking for their attention. So if building a relationship with them is important to you then you will need to be consistent and put in the time.

Step 7: Find opportunities to collaborate

Once you’ve had a few meaningful interactions with the influencer you’re trying to build a relationship with, now is the time to reach out with a collaboration offer. Remember this is not about you, it’s about them. So you need to focus your offer on helping them. This is your opportunity to take Step 4 to the next level and become someone remarkable in their lives.  

Follow these steps and you’ll start building real relationships with people who will help you increase your “net influence”.

Which step do you think is the most important? Let us know in the comments.

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Success Advice

5 Simple Things We Can All Do to Ensure We Become a Success Story

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success story

There’s something about reading other people’s success stories that warms my heart. It makes me reflect on my life while inspiring me to believe in the possibility of my own dreams, and pursue them with gusto. Some stories make me cry because of the tales of adversity that inspired them. Others, however, amaze me because of some the ingenious and unconventional inspirations behind them. Whatever their nature, most success stories appear to share some common denominators.

The success stories I love the most are those of people I know personally and have witnessed transpire right before my eyes, because they are more relatable and reinforce my belief that success is truly possible for anyone. It isn’t necessarily influenced by our connections or backgrounds and can be achieved at any stage in one’s life – success doesn’t discriminate.

As much as we enjoy hearing other people’s success stories and celebrating those of our loved ones; there comes a point in our lives when we all aspire for the same – when we want to inspire others through our own success stories.

The following are things we can all do to ensure that we become a success story someday:

1. Adopt a mindset of success by letting go of your limiting beliefs

Belief is integral in developing a successful mindset and making anything happen. In order for us to adopt a mindset of success, we must first believe that success is possible for us and that we have what it takes to accomplish whatever it is we desire. We have to let go of any limiting beliefs we possess that make us feel unworthy of or incapable of achieving our goals or dreams. Self-imposed limitations or what others have made us believe about ourselves will tear us apart.

Anyone who has ever accomplished anything great would be wise in telling you they were able to do so because they believed they could. If we want to become a success story, we have to first see and speak of ourselves as capable of and believe that we have the power within ourselves to do anything we set our minds to.

2. Be passionate about what you do

If you want to experience success in your pursuits and someday inspire others through your own success story; you have to be passionate about what you do. Our passions are things we are naturally good at, connect with, enjoy doing and from which we derive fulfillment and purpose. Although we can experience success in different arenas of life, the endeavors which give our life meaning are those that we have a deep connection with and feel passionate about.

Some of the best success stories are often those about people who chose to pursue their passions not because money was their main motivation, but rather because they love what they do and wanted to make a difference in the world by sharing their gifts with others. Often times, people who pursue things they naturally love to do are able to attract both money and success, because it is easier to fully immerse oneself and flourish in things one enjoys.

“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.” – Steve Jobs

3. Have a strong ‘Why’

If you read most success stories, you will discover they were inspired by a strong and solid reason. Knowing why you want to accomplish something, what accomplishing it will mean to you, and what kind of impact it will have on your life or that of others’ will play a great role in determining your success or failure. Our desires inspire us, motivate us to take action and keep us from giving up when we want to throw in the towel.

If you want to become a success story, you need to determine your motive for doing whatever you want to do and determine whether it is valid and strong enough. If this is not done, you may not have enough fuel for the long haul and sustain your commitment to your endeavors.

4. Embrace consistency – Be prepared to show up every day

Overnight success is nonexistent. If we want to become success stories, we will have to consistently cultivate our goals and dreams by putting in the time and effort needed to make them reality. Anything worth achieving and sustaining in life requires both constant and consistent effort and attention.

According to Aristotle, consistency is the key to success, and excellence isn’t an act but rather a habit; we are what we repeatedly do. Success is the sum of all the small efforts we consistently repeat day in and day out that are vital to maintaining it. Consistency allows us to form habits, measure our progress, develop routines and creates accountability that ensures follow through on our goals and dreams. Anyone who has ever experienced success in their pursuits was able to do so because they were willing to show up every day and consistently do the things that needed to be done to ensure the manifestation of their desired outcome.

5. Develop a resilient spirit

The journey towards success is wrought with challenges, obstacles, and is often much bumpier than it is smooth – those that win the race are those that manage to find their way to the finish line. Most success stories contain elements of overcoming adversities and setbacks; some of our most valued dreams will require our blood, sweat and tears to accomplish.

If you wish to share your success story someday, you have to be prepared to develop thick-skin and learn how to appropriately deal with and overcome defeat. You have to learn how to rise up after each stumble and live to fight another day until you achieve victory.

“I think there are things that we can all do to build resilience in ourselves, but also to build resilience in each other.” – Sheryl Sandberg

As you can see based on the above, success isn’t elusive or even exclusive – it is possible for every one of us as long as we are willing to do our part in ensuring the fruition of our desires. Determine why you want what you want, believe that its manifestation is possible for you, consistently take action towards your goals and dreams, be passionate about your endeavors and maintain a resilient spirit when you encounter challenges and obstacles. Trust in the process and in no time, you too will be your own success story.

What are you doing today to ensure success in the future? Let us know your story below!

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