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Success Advice

11 Reasons Why Podcasting Is A Powerful Marketing Weapon

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Podcasting for Marketing Success

Do you find it difficult to rise and shine through the terrible noise or establish your authority and credibility?

You are not alone. A lot of entrepreneurs do.

And this is where strategically marketing your business helps you. A lot.

I say “strategically marketing” because marketing is nothing more than using the right medium to send the right message to the right people.

Nowadays podcasting is a powerful medium that could help share your message with the right audience…

Let’s take a look at 11 reasons that justify why podcasting should be the core of your marketing strategy.

 

Reason 1: It Costs Less Than Attending The Super Bowl

A lot of people wrongly think that starting a podcast is expensive.

You can definitely start with less than a $200 investment.

You can for example use an Audio-Technica AT2020 USB Microphoneas a high quality microphone, record and edit your show using free software, like Skype and Audacity, and host your show on Libsyn (starts at $5/month)

Of course, I am assuming that you already own a computer… if not, add a couple of hundred there…

 

Reason 2: See How Easily You Can Build A Great Relationship With Your Listeners

The way we do business today has changed. It is all about relationships. People to people.

Not business to business anymore. You deal with one person.

You want to know, like and trust that person.

As a business owner, you want to build your credibility and your authority on your platform.
Podcasting is a great way to share your knowledge and position yourself as an expert in your field.

You need to make your audience understand the amount of value that you can bring to their lives and businesses.

So your listeners will evaluate the quality of your content, but also the quality of the guests you bring on your show. If you deliver high quality, you are building trust, credibility and authority.

They need to make sure that you are as good as you are claiming to be.

 

Reason 3: A Dominant Tool To Create Relationships With Influencers

When you are starting a business, or even if your business is already established, connecting with influencers is huge.

The pre and post chat interviews are the gold mine occasions for you and your interviewee.

It is your chance to connect, exchange, share opinions and sometimes even share some valuable information. It is a first step to various collaborations with those guests.

Getting in touch with influencers can be done during live events, via email, on their blogs by adding comments regularly or via social media.

These collaborations could lead to joint ventures, products creation, online summits, speaking engagements, guest blogging, etc., even friendships!

 

Reason 4: It Is A Very Intimate Platform

Podcasting feels like you are sitting in your living room, talking to some friends.

And it is only authentic. You have no choice. There is no lie behind the microphone.

The way you communicate with people is the way they will perceive who you are. They will judge you by your tone, your smile, your energy and your dynamism.

They will evaluate if you are listening carefully to what your guest is saying, if you do the right interventions and ask the right questions.

Podcasting makes it also very easy to speak with your heart. And that is what your listeners are looking for: content, entertainment and emotions.

Talking is extremely powerful.

 

Reason 5: You Won’t Invest A Dime And You’ll Be In Front Of New Markets

Isn’t it amazing that podcasting gives you the opportunity to be heard in front of new markets? To spread your message even more?

When your guests decide to share their episode with their audience, it is profitable for them, but also for you.

They have the opportunity to share valuable content with their audience, building their authority and credibility by being a guest on someone else’s podcast, but also being heard by your listeners.

On your end, you are put in front of your guests’ audiences, which could eventually bring more traffic to your website and more subscribers to your list.

It’s a win-win situation, both for your guest and yourself.

And it doesn’t cost you anything.

 

Reason 6: A Simple Way To Create Valuable Content

When you decide to do an interview podcast, it takes you less time to prepare for it than if you wanted to write a blog post.

Don’t get me wrong here, you still have to do some research on your guest, his accomplishments, books, expertise in order to find the right questions to ask him, but it could definitely take you less time than writing a blog post.

Podcasting also gives you a break from writing.

It allows you to train yourself using your voice to communicate. It diversifies the way you share your information with your audience.

 

Reason 7: Podcasting Makes It Easy To Repurpose Your Content

Audios or recordings are easy to repurpose. You can definitely use the information you get from your podcast episodes into other services, coaching programs, products, e-books, etc.

And this information can be shared on different platforms in various forms.

For example, transcriptions of the interviews can be transformed into blog posts. Parts of several episodes can be assembled for an e-book. Interviews can be accessible via a membership site.

The more you use your creativity, the more you will find other ways to share your content.

 

Reason 8: Your Podcast Episodes Are Evergreen

Your podcasts episodes will never die, unless you voluntarily pull them offline.

They will be accessible forever to any listener, old or new.

Having all your episodes available on iTunes or Stitcher, for example, gives anybody the opportunity to come back to the recordings, when they need to listen again to a part they did not understand.

A new listener who finds your show today can have access to all your old episodes too in a quite simple way.

 

Reason 9: Create The Show That You Are In Total Control Of

This is what separates podcasts from radio shows.

Radio shows have a certain flow to respect, commercials to interrupt your program, certain songs that need to be broadcasted, and a certain length to respect.

With podcasting, you can talk as long as you want.

You are not stuck into a rigid platform.

You don’t have to play commercials.

Actually, you can have sponsors, but only if you have negotiated your conditions with them beforehand and you talk about them when “you” want on your show.

Nobody watches after you to see if all the content and flow was respected.

All these advantages allow you to be much more creative and bring more of “you” into your show!

You are your own boss and it’s fantastic!

 

Reason 10: It’s Trendy!

Get on the boat! If you don’t, all your competitors will and you’ll miss the cruise!

Podcasting is trendy. It’s growing. The average American listens to about 5.5 hours of audio per day. And 26% of their audio consumption is podcasting.

Another trendy realization is that people’s attention spans are less and less.

People also want to multitask.

They can listen to your podcast while jogging, cooking, driving, walking, training, etc. It is easy to consume.

Nowadays, everything can be transmitted to your smart phone. Everything is mobile! Our internet consumption is more and more directed to the mobile phone!

And so are your podcast episodes.

People have access to your show in a few seconds.

And soon, iTunes will be accessible in your car!

 

Reason 11: Target The Right Audience

People listening to your show have looked for it or are extremely interested in your topic.
You have direct access to your target market!

Therefore, you have more chances to create loyal listeners, always coming back for more.

If you develop a great interaction with your listeners, it is an easy way to answer people’s questions, address their concerns and provide them with the solution that they are looking for.

People know what a podcast is nowadays, much more than before.

And they are definitely looking for their topics of interest either on iTunes or Stitcher.

The number of available podcasts is growing more and more every day, but there are still much fewer podcasts than there are blogs.

Therefore, it is easier with podcasting to find your place.

To shine through the clutter…and to finally be noticed.

I assure you that if you are part of those podcasts who survive and keep going after ten episodes, your chances of being listened to are higher.

In case you did not know, the majority of podcasts don’t make it over episode seven.

So don’t hesitate to take advantage of this opportunity… or you’ll regret it.

 

Now, tell me: if you already have a podcast, share what it has done for you or your business and if you don’t, tell us what it will be about and when you intend to take action.

Fabienne Raphaël is the co-founder of Marketing To Crush Your Competitors. She is a Business Coach, Marketing Strategist, and Podcast Host. She helps small business owners get more clients and use podcasting as a marketing weapon. Download your FREE eBook on How To Use Podcasting As A Marketing Weapon.

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6 Comments

6 Comments

  1. Geoff Reese

    Apr 13, 2015 at 6:44 pm

    Hey Fabienne,
    Great points on the benefits. I started a podcast in March. Wake Up Your Why. Talking with ordinary people living extraordinary lives based on their Why. That purpose, cause or belief that inspires them to do what they do.

    I’m a nobody so it does take some time to get noticed. I’m getting daily downloads so that’s cool. At this point, it hasn’t impacted my coaching business. However, for me personally it’s been a win. I’m learning so much about myself. I’m being challenged to confront some fears. Beyond that, I get to develop relationships and talk with inspired people.

    • Fabienne Raphael

      Apr 26, 2015 at 3:07 am

      Good that you find that podcasting is a big win!
      I agree with you when you say that you get to develop relationships and talk with inspired people. It is so true.
      Podcasting made me meet business partners, friends, people I collaborate with on several projects… Because of podcasting, I am now organizing my Small Business Online Summit, that will be live in June.
      Connecting with great people is priceless.
      Thanks for your comment Geoff!

  2. Fabienne Raphael

    Apr 7, 2015 at 9:01 pm

    Hey Dan,
    Happy you decided to take the podcasting route!
    What will be your podcast’s topic?

    Fabienne

  3. Keith

    Apr 6, 2015 at 9:39 am

    Great article . Got me planning to start one. Thx.

    • Fabienne Raphael

      Apr 26, 2015 at 3:04 am

      Hey Keith,
      Tell me, do you have a title in mind for your podcast?
      I’m just curious… 🙂

  4. Dan Western

    Apr 4, 2015 at 8:11 am

    Great post Fabienne,

    I’m yet to go down the podcasting route, but judging by everything you’ve mentioned here it’d be silly not to!

    We’ll see what happens!

    Dan

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Success Advice

How YOU Can Create a Powerful 10 Year Life Vision

Ashley Hann

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Where do you desire to be 10 years from now? Joel Brown, founder of the well-known website and podcast Addicted2Success, breaks down exactly how to gain clarity in your life and create a powerful 10-year life vision. The vision process that Joel teaches has transformed the lives of hundreds and thousands of people who use it.

You can listen to the full podcast interview here with Joel Brown or head over to my website AshleyHann.com for more inspirational podcast episodes.

Joel Brown is the real deal. He travels the world coaching thousands and thousands of people to stand in their vision so they can turn their dreams into a reality. He has been featured in the Think and Grow Rich movie, Entrepreneur, Forbes, Inc., The Huffington Post, Success Magazine and more. He has sat down with well-known thought leaders such as Tony Robbins, Deepak Chopra, Jay Shetty, Gary Vaynerchuk, Grant Cardone, John Assaraf and the list goes on.

This is a MUST LISTEN episode all about gaining clarity, creating harmony in your life and creating a powerful 10-year vision so that you can live the life you’ve always wanted.

Joel Brown (Founder of Addicted2Success.com)

Joel breaks it down for you step by step. In this episode, we go over:

  • The 3 key questions you must ask yourself in order to live a fulfilled life and master your 10-year vision
  • How to define success for yourself and discover what you really want
  • The 8 areas of life to include in your 10-year vision
  • The top, prevalent patterns successful people share and why you should adopt them too
  • The 3 main limiting beliefs and bullsh*t stories that hold people back from achieving their dreams and goals
  • Why dropping perfectionism is so important and what to do instead
  • …and so much more!

If you’re more of a visual person then you can watch my video interview with Joel Brown here:

This is an episode you won’t want to miss. Joel Brown is the 10-year vision expert and teaches his vision process all over the globe to thousands and thousands of people. You’ll want to make sure to grab a pen and paper so you can take notes and action on the strategies he shares with you.

You can connect with Joel Brown @iamjoelbrown on Instagram and Twitter.  Make sure you also check out his popular motivation account @addicted2success on Instagram, Twitter, Facebook and YouTube.

You can listen to the full episode on SoundCloud,Apple Podcasts or Spotify.

OR you can watch it on my YouTube Channel:

RESOURCES:

His event: www.elevatetribe.net

The #1 motivation website he built from scratch: www.addicted2success.com

His Circle of Influence online mastermind: www.iamjoelbrown.com/applynow

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Success Advice

5 Ways You Can Utilize Information Properly and Think More Efficiently

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how to think more efficiently
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The mind is a complex system of facets, of which some have yet to be discovered. Still, in spite of all this, there has been enough information to help us gain a rudimentary understanding of it. Thinking is what we all do, although what differs is the efficiency and levels at which we do it.

A lot of things influence the way you think, and most of these factors vary from person to person. However, there are some foundations and basic laws that can help you move from just filtering information and utilizing it to think efficiently.

Below are a few ways you can utilize information properly and think more efficiently:

1. Be quiet and listen

We’re constantly bombarded with information, and the nature of this information determines how we respond. Are you the type of person who doesn’t handle bad or even good news well? If so, learn to take a step back, evaluate things, and look for the way forward. It’s something that stock market traders do all the time, and it works like a charm with practice.

2. Never neglect what your emotions tell you

While a lot of people might not know this, it is true that the conscious thoughts we have only represent a small fraction of the events going on in our heads. At any given point in time, you have the unconscious aspect taking in massive amounts of information, most of which we don’t even know are being processed.

Your brain makes conclusions, good or bad, and starts to generate feelings that rule our emotions in the long-run. So, whenever you have a subtle feeling that points you to a certain course of action or thought, don’t ignore it. At the end of the day, that feeling gets its way somehow, and it’s better you come face-to-face with it and understand its nudges better.

“When you react, you let others control you. When you respond, you are in control.” – Bohdi Sanders

3. Never think while under pressure

Pressure can be good, but a lot of the time, it tends to yield counter-productive results. Regardless of what you’re doing, there are times when you feel pressure. What this pressure does is force you to rely less on the part of your unconsciousness that functions like a trained autopilot system (from all of the training and experiences that you’ve had in the past). Essentially, it forces you to overthink things.

You begin to analyze every aspect of what you’re doing, and you end up using parts of your brain that have no business with the specific activity. So, whenever you take the time out to develop a certain skill, make sure you learn to have faith in your instincts as well.

4. Never focus on one viewpoint

Bluffing is something that professional poker players do almost every time. It’s become an art. However, instead of just bluffing on a whim (which also works at times, by the way), most of them employ a simple trick while playing; they think about how the opposing players would act if they weren’t actually bluffing.

In most cases, the brain tends to search the world for filters in order to confirm the beliefs that it holds. However, the problem with this is that it tends to limit you. At the end of the day, you could be dealing with facts that are just not wrong.

“What’s true of the poker game is true of life. Most people are suckers and don’t realise it.” – Michael Faust

5. What do you love doing?

According to studies, a lot of people tend to have moments of insight and solutions to problems when they’re not even aware of the fact that the problem is being analyzed by the brain. These are usually moments when you take a stroll, listen to your favorite track, brew your favorite coffee, take showers, and read blogs; when you feel relaxed and comfortable.

This is because insightful thoughts are usually generated by an influx of neural activities that occur in the right hemisphere of the brain. The best time to plug into the mind is when you’re stress-free, so make sure that you engage in activities that relax you more often.

How do you go about maneuvering around and making decisions in a world constantly bombarding you with information? Let us know your thoughts and advice below!

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Success Advice

10 Simple Yet Effective Ways to Bring Out the Successful YouTuber in You

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how to create a successful youtube channel
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YouTube is a social media platform that has turned many a normal person into a celebrity. With over 1.9 billion logged-in users visiting YouTube every month, it is a hugely popular platform that is being actively used by people who are leveraging its reach and popularity for reputation building, increasing visibility, creating and driving brand reach and last but not the least, earning money.

We keep hearing success stories of YouTube influencers who were nobodies when they started out and today run some of the most popular channels on YouTube and are considered reputed influencers in their niche.

There is absolutely no doubt that if done right, a presence on YouTube can be a massive boost for your brand (if you are a business) and ensure visibility of stratospheric proportions (if you are an individual).

But, at the end of it all, most people want to get onboard YouTube for the money. If your channel is popular enough, it can be a regular source of income for you. So, how do you become a successful YouTuber and establish a popular YouTube channel?

Here are ten great tips to help you on your way:

1. Identify your YouTube Goals

What do you want to achieve out of YouTube? Straight off the block, this is the question you must answer. YouTube can help build your brand, both business and personal, if that’s your goal. It will help improve your reputation and differentiate yourself from the competition. It could also become a revenue generation medium for you.

There are many reasons you might want to start a YouTube channel, and you need to zero in on the right one. Identifying your core goal or set of goals will help you plan your YouTube journey effectively.

2. Identify the Right Niche for Your Channel

Making videos is a resource-intensive activity. It also needs a rare degree of passion to make videos because you are going to put a truckload of effort into it. So, make sure to zero in on the right niche for your channel, meaning the kind of video content you are going to post. If you are an individual, the content must align with your interest, preferences, skill sets and knowledge.

If you are a business, it must align with your business’s services or domain. Think very carefully whether you will be able to keep making videos about a specific topic, subject or domain regularly. This will help you choose the right ‘content type’ for your channel.

3. Trust Yourself

There are some YouTubers who give up because they think they are not cut out to be successful YouTubers. There is absolutely no doubt, you will be wracked by self-doubt when you start, especially if your videos aren’t finding enough traction. The key here is to have confidence in your ability and pursuing your end goal indefatigably.

Don’t give up because of setbacks; some of the top YouTubers started off slowly and built their audience steadily. When it comes to YouTube, it is important to understand that success won’t come easily or quickly.

4. Be Prepared for Criticism

As a YouTuber, you have the ability to showcase your knowledge and skillsets to the world, but this also sets you up for criticism. There are people who are going to like your videos and there are those who won’t and will go a step further and criticize it through the comments section.

And very often, this criticism isn’t constructive and its only aim is to make fun of you and your video. Can you handle this criticism? You must if you want to be a successful YouTuber. Try developing a thick skin and don’t allow even the most virulent criticism to affect you.

5. Respond to Comments

Make it a habit to respond to comments, irrespective of whether these appreciate or criticize your video. Your response tells your viewer that you care and are prepared to listen to their views. This helps you build a relationship with your viewers who can then turn into channel subscribers. Don’t think YouTube videos are one-way traffic wherein you make a video, a viewer sees it and forgets about it. A video is a means of driving interaction and engagement.

6. Follow other YouTubers

You might have some great content ideas for your channel, but you must also keep track of what other YouTubers are doing. There is always a chance that you will get some inspiration from their videos as to how to make a video more interesting, get the lowdown on audience engagement tactics and find technical aspects as well including camera work, audio etc.

7. Attend Meetups

There are plenty of YouTube meetups, conventions and conferences happening all over the world; it is imperative that you attend YouTube events happening in your region. This way you will be able to meet fellow YouTubers in the region, and who knows, you might also meet YouTubers, you follow and want to emulate. If you get the opportunity to discuss notes or get tips, do so. This will help refine your channel content

8. Keep Measuring Your Performance

Start measuring your YouTube performance from the word go. You need to keep track of various performance metrics to know how well you have done. A metric like ‘views’ is super important but so is ‘watch time’. ouTube judges the performance of your channel on various metrics and uses these to rank your videos in search results. There are plenty of tools that can help you track and measure YouTube performance based on various parameters.

9. Don’t Judge Yourself Too Harshly

Don’t set impossible standards for yourself. You are going to make mistakes and learn from them. No video is perfect and don’t think you can start making amazingly successful videos from day one. So, judge yourself, but don’t go overboard. Don’t compare your work with people who have many years of YouTube experience behind them; this would be counterproductive and play havoc with your confidence levels.

10. Keep at It

If you want to bring out the successful YouTuber in you, you must keep at it. Plan a video publishing schedule and stick to it, irrespective of whether your videos are doing well or not. Remember, once you set cadence, you will get better at your videos, and this will drive more engagement.

A successful YouTuber is no different from a successful person. You need to work hard, learn from mistakes, and more importantly learn from others. And you must make use of all this learning to create better and more more engaging videos.

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Success Advice

Why You Should Prefer Emails to Phone Calls if You Want to Be More Productive

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“Email” and “productivity” rarely go together in a sentence. Emails have been declared as one of our largest time wasters. A McKinsey report stated that people spend around 2.6 hours each day responding to emails. That’s 13 hours a week, 52 hours a month and over 60 days a year! Imagine what you could’ve achieved in 60 days!

Emails also negatively affect our cognitive resources. When we think of responding to them while doing other important tasks, it takes up to 23 minutes and 15 seconds after being disrupted to return to full attention to a current task. Imagine how much our cognition and productivity gets fractured when we get distracted over and over again.

Constant emailing also drains us mentally. And at the end of a day, we realize that we’ve achieved nothing worth mentioning. With a phone call, you can sort issues and solve problems quickly, right? In theory, you’re right. But we live in a practical world where many variables come into play.

Below are three variables that make phone calls adversely affect our productivity, and why emails are a better alternative:

1. Wasting Time

Most “five-minute conversations” can quickly turn into 35-minute calls because people ramble about irrelevant aspects. This derailment, several times a day, severely limits the limited time and energy you have for important tasks.

Emails, on the other hand, force writers to streamline their thoughts and stick to the point. Emails can save you plenty of time and energy because you avoid lengthy phone calls. The constant strife to keep your own emails short and crisp also makes you a clearer thinker, which rewards you in other aspects of your life.

“It’s better to waste money, than it is to waste time. You can always get more money.” – Hal Sparks

2. Inaccurate Responses

An unexpected phone call can catch me caught off guard on a topic. I might respond emotionally or give an answer that doesn’t do justice to what I want to share. In a world dominated by panic buttons and fire-fighting, these don’t just stress me out but the caller as well.

Emails give me flexibility to prepare a coherent response and share it when I’m satisfied. If I feel a surge of emotion, I can sleep over the thought and share a better (more rational) response the next day. Many page-long email responses to emails that upset me have turned into a simple “thank you for your email” the next day.

3. Constant Back-and-Forth

Phone calls often are ineffective to solve business problems. Accounting for multiple people, their views, their timelines… One phone call can quickly turn into three.

Emails are quicker and more effective than even conference calls. They let you communicate with multiple people at the same time. You can share information, assign tasks and give status updates while being as specific as possible.

You must be wondering, “What about back-and-forth emails then? Why do we waste precious time on them?” Yes, email has earned a bad rap. But it’s not because of the medium; it’s because we handle it ineffectively.

A Better Approach to Emailing

For most people, constantly refreshing the inbox is part of the daily to-do list. It keeps them busy and gives them a kick of dopamine – the feel-good chemical.

Ironically, this quest to remain busy makes people compromise on taking action that can move them forward. Using emails prudently, rewards you with plenty of energy and mind space to focus on tasks that truly matter.

Here are three steps that benefited me without succumbing to the side effects of email:

1. Checking Them Less

I check emails just 3 times a day – at 9:30 AM, 12:00 PM, and 4:30 PM. If you don’t have the luxury to do the same, you can start by checking your emails for ten minutes at the end of each hour. Most senders expect a response in a little over an hour. So they won’t mind a slightly delayed response. This gives you 45 undisturbed minutes each hour to work on your core tasks.

2. Responding Quickly

People delay responding to emails at least 37% of the time, which turns finding emails and responding to them into additional tasks that cost time and lead to attention residue. Most emails take under two minutes to respond. When you can respond to an email, do so instead of putting it off. This won’t just put your mind at peace, it’ll also reduce the number of “did-you-see-this” follow-up emails in your inbox.

“I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.” – Elon Musk

3. The If-Then Technique

The If-Then technique helps you address multiple scenarios at once. For instance, an email that says, “Can we meet at 3:00 PM?” becomes, “Can we meet at 3:00 PM? If not, please advise three other times that work for you.”

This technique is also effective when you want to suggest ideas or provide instructions on alternative steps. For example, “Here’s Plan A. If it doesn’t work, connect with [name] and ask for [specific information]. If you don’t get what you need, inform me.”

I’ll admit. This sounds like more work in the current moment, but it drastically cuts down the number of trail mails, confused correspondences, and fire-fighting instances that occur due to miscommunication.

The If-Then formula is the single most effective technique I’ve learned from The 4-Hour Workweek. All of this doesn’t mean that you abandon phone calls, In fact, it’s better to use the phone for sensitive topics or if an email conversation gets dragged. But remain mindful to not let phone calls waste your time.

If you want to pursue a meaningful life, place a premium on your time. Do things that create time for you to pursue meaningful actions and avoid doing what pulls you away from them. In the knowledge economy, this is the key to success.

Do you prefer email or talking on the phone? Share your thoughts below!

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