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Success Advice

11 Reasons Why Podcasting Is A Powerful Marketing Weapon

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Podcasting for Marketing Success

Do you find it difficult to rise and shine through the terrible noise or establish your authority and credibility?

You are not alone. A lot of entrepreneurs do.

And this is where strategically marketing your business helps you. A lot.

I say “strategically marketing” because marketing is nothing more than using the right medium to send the right message to the right people.

Nowadays podcasting is a powerful medium that could help share your message with the right audience…

Let’s take a look at 11 reasons that justify why podcasting should be the core of your marketing strategy.

 

Reason 1: It Costs Less Than Attending The Super Bowl

A lot of people wrongly think that starting a podcast is expensive.

You can definitely start with less than a $200 investment.

You can for example use an Audio-Technica AT2020 USB Microphoneas a high quality microphone, record and edit your show using free software, like Skype and Audacity, and host your show on Libsyn (starts at $5/month)

Of course, I am assuming that you already own a computer… if not, add a couple of hundred there…

 

Reason 2: See How Easily You Can Build A Great Relationship With Your Listeners

The way we do business today has changed. It is all about relationships. People to people.

Not business to business anymore. You deal with one person.

You want to know, like and trust that person.

As a business owner, you want to build your credibility and your authority on your platform.
Podcasting is a great way to share your knowledge and position yourself as an expert in your field.

You need to make your audience understand the amount of value that you can bring to their lives and businesses.

So your listeners will evaluate the quality of your content, but also the quality of the guests you bring on your show. If you deliver high quality, you are building trust, credibility and authority.

They need to make sure that you are as good as you are claiming to be.

 

Reason 3: A Dominant Tool To Create Relationships With Influencers

When you are starting a business, or even if your business is already established, connecting with influencers is huge.

The pre and post chat interviews are the gold mine occasions for you and your interviewee.

It is your chance to connect, exchange, share opinions and sometimes even share some valuable information. It is a first step to various collaborations with those guests.

Getting in touch with influencers can be done during live events, via email, on their blogs by adding comments regularly or via social media.

These collaborations could lead to joint ventures, products creation, online summits, speaking engagements, guest blogging, etc., even friendships!

 

Reason 4: It Is A Very Intimate Platform

Podcasting feels like you are sitting in your living room, talking to some friends.

And it is only authentic. You have no choice. There is no lie behind the microphone.

The way you communicate with people is the way they will perceive who you are. They will judge you by your tone, your smile, your energy and your dynamism.

They will evaluate if you are listening carefully to what your guest is saying, if you do the right interventions and ask the right questions.

Podcasting makes it also very easy to speak with your heart. And that is what your listeners are looking for: content, entertainment and emotions.

Talking is extremely powerful.

 

Reason 5: You Won’t Invest A Dime And You’ll Be In Front Of New Markets

Isn’t it amazing that podcasting gives you the opportunity to be heard in front of new markets? To spread your message even more?

When your guests decide to share their episode with their audience, it is profitable for them, but also for you.

They have the opportunity to share valuable content with their audience, building their authority and credibility by being a guest on someone else’s podcast, but also being heard by your listeners.

On your end, you are put in front of your guests’ audiences, which could eventually bring more traffic to your website and more subscribers to your list.

It’s a win-win situation, both for your guest and yourself.

And it doesn’t cost you anything.

 

Reason 6: A Simple Way To Create Valuable Content

When you decide to do an interview podcast, it takes you less time to prepare for it than if you wanted to write a blog post.

Don’t get me wrong here, you still have to do some research on your guest, his accomplishments, books, expertise in order to find the right questions to ask him, but it could definitely take you less time than writing a blog post.

Podcasting also gives you a break from writing.

It allows you to train yourself using your voice to communicate. It diversifies the way you share your information with your audience.

 

Reason 7: Podcasting Makes It Easy To Repurpose Your Content

Audios or recordings are easy to repurpose. You can definitely use the information you get from your podcast episodes into other services, coaching programs, products, e-books, etc.

And this information can be shared on different platforms in various forms.

For example, transcriptions of the interviews can be transformed into blog posts. Parts of several episodes can be assembled for an e-book. Interviews can be accessible via a membership site.

The more you use your creativity, the more you will find other ways to share your content.

 

Reason 8: Your Podcast Episodes Are Evergreen

Your podcasts episodes will never die, unless you voluntarily pull them offline.

They will be accessible forever to any listener, old or new.

Having all your episodes available on iTunes or Stitcher, for example, gives anybody the opportunity to come back to the recordings, when they need to listen again to a part they did not understand.

A new listener who finds your show today can have access to all your old episodes too in a quite simple way.

 

Reason 9: Create The Show That You Are In Total Control Of

This is what separates podcasts from radio shows.

Radio shows have a certain flow to respect, commercials to interrupt your program, certain songs that need to be broadcasted, and a certain length to respect.

With podcasting, you can talk as long as you want.

You are not stuck into a rigid platform.

You don’t have to play commercials.

Actually, you can have sponsors, but only if you have negotiated your conditions with them beforehand and you talk about them when “you” want on your show.

Nobody watches after you to see if all the content and flow was respected.

All these advantages allow you to be much more creative and bring more of “you” into your show!

You are your own boss and it’s fantastic!

 

Reason 10: It’s Trendy!

Get on the boat! If you don’t, all your competitors will and you’ll miss the cruise!

Podcasting is trendy. It’s growing. The average American listens to about 5.5 hours of audio per day. And 26% of their audio consumption is podcasting.

Another trendy realization is that people’s attention spans are less and less.

People also want to multitask.

They can listen to your podcast while jogging, cooking, driving, walking, training, etc. It is easy to consume.

Nowadays, everything can be transmitted to your smart phone. Everything is mobile! Our internet consumption is more and more directed to the mobile phone!

And so are your podcast episodes.

People have access to your show in a few seconds.

And soon, iTunes will be accessible in your car!

 

Reason 11: Target The Right Audience

People listening to your show have looked for it or are extremely interested in your topic.
You have direct access to your target market!

Therefore, you have more chances to create loyal listeners, always coming back for more.

If you develop a great interaction with your listeners, it is an easy way to answer people’s questions, address their concerns and provide them with the solution that they are looking for.

People know what a podcast is nowadays, much more than before.

And they are definitely looking for their topics of interest either on iTunes or Stitcher.

The number of available podcasts is growing more and more every day, but there are still much fewer podcasts than there are blogs.

Therefore, it is easier with podcasting to find your place.

To shine through the clutter…and to finally be noticed.

I assure you that if you are part of those podcasts who survive and keep going after ten episodes, your chances of being listened to are higher.

In case you did not know, the majority of podcasts don’t make it over episode seven.

So don’t hesitate to take advantage of this opportunity… or you’ll regret it.

 

Now, tell me: if you already have a podcast, share what it has done for you or your business and if you don’t, tell us what it will be about and when you intend to take action.

Fabienne Raphaël is the co-founder of Marketing To Crush Your Competitors. She is a Business Coach, Marketing Strategist, and Podcast Host. She helps small business owners get more clients and use podcasting as a marketing weapon. Download your FREE eBook on How To Use Podcasting As A Marketing Weapon.

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6 Comments

6 Comments

  1. Geoff Reese

    Apr 13, 2015 at 6:44 pm

    Hey Fabienne,
    Great points on the benefits. I started a podcast in March. Wake Up Your Why. Talking with ordinary people living extraordinary lives based on their Why. That purpose, cause or belief that inspires them to do what they do.

    I’m a nobody so it does take some time to get noticed. I’m getting daily downloads so that’s cool. At this point, it hasn’t impacted my coaching business. However, for me personally it’s been a win. I’m learning so much about myself. I’m being challenged to confront some fears. Beyond that, I get to develop relationships and talk with inspired people.

    • Fabienne Raphael

      Apr 26, 2015 at 3:07 am

      Good that you find that podcasting is a big win!
      I agree with you when you say that you get to develop relationships and talk with inspired people. It is so true.
      Podcasting made me meet business partners, friends, people I collaborate with on several projects… Because of podcasting, I am now organizing my Small Business Online Summit, that will be live in June.
      Connecting with great people is priceless.
      Thanks for your comment Geoff!

  2. Fabienne Raphael

    Apr 7, 2015 at 9:01 pm

    Hey Dan,
    Happy you decided to take the podcasting route!
    What will be your podcast’s topic?

    Fabienne

  3. Keith

    Apr 6, 2015 at 9:39 am

    Great article . Got me planning to start one. Thx.

    • Fabienne Raphael

      Apr 26, 2015 at 3:04 am

      Hey Keith,
      Tell me, do you have a title in mind for your podcast?
      I’m just curious… 🙂

  4. Dan Western

    Apr 4, 2015 at 8:11 am

    Great post Fabienne,

    I’m yet to go down the podcasting route, but judging by everything you’ve mentioned here it’d be silly not to!

    We’ll see what happens!

    Dan

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Success Advice

How to Use the “Small Victories” Method to Avoid Burning Out

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Have you had a goal you begin to work toward only to run out of steam? Do you know what you need to do to get to where you want to be, but the necessary work feels overwhelming? “Small Victories” is the method to eliminate procrastination, dramatically increase productivity, and to make every part of the process not just bearable, but fun.

The journey from novice to rockstar is filled with a thousand small victories. Each victory increases your skill, your confidence, your positive expectation, and is ultimately the only way to really do something truly great.

Imagine you have a band in which everything was fun- fun to practice, fun to get together and create. The first victory was writing your first song. Afterwards, some friends come to watch you practice, and they cheer you on giving you another boost. Then you play your first show, do your first band photoshoot, and create a band website. After all this hard work, you record your first song as a band, have your first major show, your first tour, and develop the best thing so far which are your first true fans.

Each victory gives you the energy to get to the next victory

If you told the kid, it was going to take ten years of work to get to the end goal, without celebrating the small important victories in between, it would be illogical for any human to hunker down and work 10 years to get there. So how is this relevant? When starting a business or following your dream, incentivizing yourself with small victories will make you far more likely to make you continue on to your end goal. Without it, your willpower only lasts so long.

The small victories are the positive fuel to make it to the next milestone. You create small victories by finding a way to interact with people as a way to have an impact even if it’s small. For example, when people try to start businesses, often they try to get everything together before selling their first product. It could be months or years of work before they are at the level of their competition.

I am a series of small victories and large defeats and I am as amazed as any other that I have gotten from there to here. Charles Bukowski

Say you’re creating a bakery, it could be a year before anyone tried your first baked good if you go the traditional brick and mortar route without any small victories. This comes with great financial cost and energy. You also lose out on the opportunity to improve your craft, your products, your image and your connections with others who can take your business to greater heights.

However, if you go with the method of small victories instead, you would start by creating a cult following amongst friends and family with your decadent treats. Next, you would bake them at home and sell them at local events, farmers markets, and maybe even at local businesses. This can give you the opportunity to create a strong local and social media following well before the opening of your first actual store.

Work and effort without small victories lead to burnout

We need to build rewards along the way into our endeavors, because this provides encouragement to keep going. Each moment is a separate gift, an experience where something was fulfilled, where something was accomplished, no matter how small, and being a recluse until the grand unveiling will have so many missed opportunities along the way.

Small victories are also an opportunity to develop your skills, get feedback – positive or constructive – and considerably increase opportunities. Small victories increase your credibility by showing a track record and the trajectory you’re on by increasing your ability to attract investors and partners.

“Success is rarely the result of one swell swoop, but more often the culmination of many, many small victories.” – Joseph M. Marshall III

The idea of celebrating small victories can be applied to any subject. In weight loss, for instance, seeing pounds melt away will give you the positive mindset to continue and even improve the choices you make to enhance your physique. Sharing your success with others will bring in the element of positive encouragement. It can also motivate others to come with you on the journey. Your small victories can inspire others to start their own journey.

What small victory did you achieve today which will bring you a step closer to your goals? Let us know below!

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Success Advice

Setting Up Your Mindset to Win: How to Achieve Success in Your Life and Career

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How did Usain Bolt become so successful? He seems superhuman, doesn’t he? Richard Branson, Steve Jobs, Paul Bocuse… all these people have something special in them. They became the stars in their niche. Have you ever wondered why? No, they do not have any superhuman capacity. They are simple people, just like you and I. They, too, had flaws. Their mindset, however, is what set them apart. If you want to win in your career and in life, generally, you need the mindset of a winner. You have to think like a true champion, so you’ll overcome your flaws and emphasize your strengths.

So how do you set the mindset to win? Here are 5 suggestions to get you started:

1. When You Can’t Achieve a Goal, Get Help

Have you heard of Paul Bocuse? He was one of the most famous chefs of his time, and he was named as the chef of the century. This is a good example of the point we’re about to make. Even the best are not almighty, they have to learn from someone. Paul Bocuse learned from another famous chef. He constantly worked to improve his skills and he learned along the way.

The lesson is: you cannot do everything on your own. This is the first thing you have to do: learn and find the right person to learn from. Are there any books by the champions of your chosen niche? Get them and read them. Can you get a mentor? Of course, you can! Start connecting with people on LinkedIn. Your alumni network is a great source of mentorship opportunities, too. Don’t be afraid to reach out and say that you want to learn from someone.   

“Don’t let the fear of losing be greater than the excitement of winning.” – Robert Kiyosaki

2. Work on Your Resilience

Here’s the most important life lesson you’ll ever learn: things don’t always go as expected. When you strive towards a particular goal, the chances of failure are real. When Usain Bolt started training, he wasn’t the fastest man on Earth. He worked towards that goal and he was resilient enough to go through all the obstacles he faced. We couldn’t possibly assume that such success came easily for him.

The journey towards a successful life is not a straight line, it’s a bumpy road full of difficulties and setbacks. The average person would give up along the way, but a champion would stay resilient. It’s the mindset that makes a true difference. The good news is that the more obstacles you overcome, the more resilient you become.

3. Focus

What do you want in your career and in your life? This is not something that can go with the flow. You cannot simply live your life one random day after another and expect great things to come your way. You have to focus on particular goals and work your way up there.

Ken Chenault, CEO of American Express, has a nice tip for everyone who wants to become successful: “Dedicate yourself to a core set of values. Without them, you will never be able to find personal fulfillment, and you will never be able to lead effectively.”

Simple and straight to the point, right? So set your goals! Find that major goal you want to achieve and break it up into smaller achievements. Then, start accomplishing things on a daily basis. You need to devote your life to achieving that goal.

4. Be Bold

Steve Jobs wasn’t focused on getting an average job, achieving average results and living an average life. He had big dreams and bold goals. All successful people have something in common at the starting point, a bold dream. Being afraid to dream big is a huge mistake. Set your imagination free! What’s the biggest thing you’d like to achieve? If you believe in yourself and you start working towards that goal one day after another, you’ll unlock your true potential. You’ll realize that not many things are impossible. You can achieve much more than you believe you’re capable of.

“If you really look closely, most overnight successes took a long time.” – Steve Jobs

5. If You Fall, Get Back Up

Have you ever wondered why Richard Branson became so successful? The answer is simple: never gave up, no matter what hardships he faced. His first company didn’t make money. The test flight of Virgin Atlantic Airlines almost crashed because of a flock of birds. Virgin Cola, his soda company, failed miserably. He almost got himself killed during his trip around the world. Richard Branson has done many things, but do you know what he never did? Give up. No matter how serious the failure was, he always found the strength to get back up on his feet and carry on with life. That’s the mindset of a champion!

Never allow yourself to get disappointed from failure. Do not fall back into average just because your big dream doesn’t seem to be working. Failure is not a big deal. It’s just part of the journey, and everyone has to face it. If you carry on, you’ll find success along the way.

So you want to be a champion? You better start working towards that goal without wasting any time. The first step is changing your mindset. Hopefully, the tips above inspired you to do that.

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3 Important Principles You Need to Know That All Billionaires Have in Common

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I’ve always been highly interested in the similarities amongst the world’s wealthiest. Their habits, successes, mindset, and failures have fascinated me. The journey to great prosperity can seem overwhelming, but if you apply success principles to any endeavor you can quickly and efficiently overcome challenges and expand.

Michael J. Gabrielli, founder of WeRunAds, has spent hundreds of hours and tens of thousands of dollars studying billionaires and their habits. Michael has also studied over 2000 different billionaires and from this experience he’s found three principles they all had in common.

Here are the 3 principles the billionaires all had in common:

1. Be in a rapid growth industry at the right time

Timing is so important. Billionaires know when the time is right to enter a market. Most billionaires do not enter first or second into a market because of the inherent risks involved. Many billionaires let the pioneers pave the way and then leverage the knowledge gained to innovate and optimize in order to create something that works.

The key is to find an industry that is soon to take off. Stepping in at the right time is important. Let’s take a real life example that is known all too well– the founder and CEO of Facebook, Mark Zuckerberg. When he entered the scene, the idea of a social network was moderately known, but it was still not quite predicted to be the monster it is today.

Others like Friendster, Myspace, etc. had made some headway into this fledgeling industry and then Facebook entered leveraging the knowledge and expertise gained from the early pioneers. Zuckerberg saw the huge potential of social networking, took what was done previously and made it better.

He is presently worth over $66 Billion and the company has surpassed the 2 billion users mark with 1.4 billion using the platform daily. Not surprisingly, many billionaires were not the first to pioneer the industry they would later find success in. They came in at the right moment, learned from the mistakes and triumphs of their predecessors, and made a lasting final product.

Here’s a practical 3 question exercise you can do to judge if you have the right timing with your current venture:

  1. Look at your industry and say—is this brand new?
  2. Am I trying to invent something that doesn’t exist?
  3. Am I too late to the party?

2. Position yourself better

In addition to finding the right industry and getting in at the right time, billionaires position themselves in the best way. They provide the solution to the need and they think outside the box to do it. Optimal positioning is a commonality amongst billionaires. For example, during the California Gold Rush, people rushed to mine for the gold itself blinded by the promise of large profits.

However, it turned out that Sam Brannan had the better idea for how to position himself for success. He knew the chances of finding gold were risky, so instead he committed to a sure thing. He manufactured the tools that were needed by all the miners to mine gold. As each new miner migrated West, they were happily met by Brannan and his company who were ready and waiting to sell these new hopefuls the shovels and tools they’d need to strike it rich.

Digging for gold seemed to be the most profitable route, however, greater returns were yielded in the supplying of materials required to mine for gold! A good company that also illustrates this concept is Microsoft. They did not seek to create their own computer, but the software that computers would run on. Most people mistakenly think they have to “go for the gold” to attain wealth, but it’s evident in history that selling the necessary tools to the gold miners can be far more profitable.

The two questions you need to ask yourself to see how you could position yourself correctly are, “What industries will need the supplies that I could provide? And, “Am I following the trend instead of innovating?

“Big shots are only little shots that keep shooting. I can see your sun rise out of obscurity. Keep shooting” – Ikechukwu Joseph

3. Take calculated risks

Most people choose the safe bet that is secure, however, this is not common among billionaires. Billionaires take big calculated risks in order to propel themselves to higher levels of influence and success. The most important thing to note here is that while to others the risks seem big—to billionaires, they are calculated.Risk and Calculated Risk are not the same. Calculated risk is measured and well-thought-out. Risk is impulsive and immeasurable. Understanding the difference between the two is a commonality among billionaires. The world’s most prominent figures have at some point in their lives disagreed with the ordinary and took a shot at the unknown. Proper calculation and clever thinking certainly accompanied the bold moves they made in their careers.

Howard Schultz, the CEO of Starbucks, is a great example of this. He had grown up in poverty and made his way out to earn a comfortable wage as an executive at a company that manufactured coffeemakers.

“Risk more than others think safe.” – Howard Schultz

He risked it all when he discovered a small coffee shop named “Starbucks” in Seattle that prompted him to quit his job and step out to create a company that was inspired by the Italian coffee culture and personal relationship people could have with their coffee.

Of the 242 people he spoke to, 217 said no to investing with him. Despite the discouragement, lack of agreement, and investment, Schultz kept pushing on. Fast forward to present time, and Starbucks’ is a massive success. Strong intuition and unshakeable belief is common among high achievers. Many successful billionaires risked their safe jobs, personal assets, and even their reputation to take calculated risks that they knew would pay off huge in the end.

The questions you need to ask yourself now are, “where can I take a calculated risk? Am I holding back when I should be going forward? What tangible steps can I take today to move forward?”

These 3 success principles are staple elements that are common among many billionaires. Now, there are more principles that you must discover and implement in order to become a billionaire. Work diligently and do all that can be done each day. Be inquisitive and study those that you wish to emulate.

Which one of these principles do you need to work on more this year? Let us know in the comments below!

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One Question You Must Answer to Ensure Personal Success

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I don’t believe in quick fixes, in get-rich-quick schemes, or any other system that guarantees instant success with only a modicum of effort. But, I do believe it’s possible to condense great strings of logical thought and intellectual algorithms into basics. I like to keep things simple! Many of my clients love the fact that I don’t overly complete things, and frankly, so do I! I like to ask simple questions whose answers can be had quickly but require some focus in obtaining the outcome.

Here’s the question I always ask: What is standing between your current reality (where you are now) and your ultimate vision (where you want to be)? Are the impediments psychological, physical, emotional or some other reason?

Until you answer what is causing the difference between your AS IS and your SHOULD BE, you will be stuck spinning your wheels in the mud and the muck of the former. This is an important question that requires a level of mental self-examination. And the answer to this question may require a lifetime of introspection. It is an important question to answer because if you know where you want to go that provides direction but examining why you are not there yet can provide momentum. (In other words, by answering the question it may get you there faster!)

“Success is not final; failure is not fatal: It is the courage to continue that counts.” – Winston S. Churchill

It’s just like following a road map. A map is useless unless you know two things, where you are, and where you want to go. What might be stopping you (or at least slowing you down) from the ultimate destination of your passion and life’s fulfilment?

I’ve asked many people about this over the years and have heard these four reasons that keep people from moving forward.

1. Lack of vision

How do you plan to get there, if you don’t know where “there” is? The most difficult undertaking in the world is to sit quietly with a blank sheet of paper and chart out your life. I know, I have many blank sheets of paper to prove it. However, I also found out that it only takes one sheet, with a few well-crafted lines of thought to give you the direction you need. But you need to start!

2. Lack of goals

So, you know where you want to go, you just don’t know how to get there. The second hardest thing in the world is to have a sheet of paper with your ultimate destination on top, and the rest blank as you ask yourself, now what or how do I get to my vision? The process of functional decomposition means breaking down the larger process into steps that are both actionable and motivational. In other words, the steps are small enough to do and you remain motivated because they are so small.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

3. You don’t believe you can get there

You want to, but there is a script running through your head telling you to go home, make some chicken soup and don’t leave the house until these foolish notions of greatness are gone. Think about it, your parents never did what you are trying to do, no one in your family has ever done it, you are far too old (or too young) to do that, you don’t have the right education…your rationalizing can go on for a lifetime! Here is my suggestion when it comes to running those self-deprecating scripts: STOP IT!

4. You are lazy

You won’t admit this to yourself, but perhaps you are just plain lazy. I’ve seen it so many times; individuals majoring in minors. Performing high fun, low payoff activities instead of the low fun, high payoff activities. (And, by the way, who ever said that a high payoff activity can’t be fun? There’s that darn script again.) As a species we are inclined to take the path of least resistance, but that path may not lead us to our vision, but you must admit, we are having a great time NOT moving toward our vision! Laziness is not “doing nothing.” It’s doing the wrong thing because that’s what you want to do, and, very often, we know it’s the wrong thing to do!

There you have the four possible things that might be holding you back from the realization of your vision. Are any of them hitting home? Answer this question before you move on:

What is standing between my current reality and my ultimate vision of success?

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Life

5 Counterintuitive Ways to Make the Most Out of Your Time

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Do you think you’ll accomplish everything you want to before you die? Do you sometimes worry you won’t reach your goals? Do you have a plan to get what you want? If you’re like most people, you often have trouble squeezing in everything you want to do during the day, week or month, let alone everything you might want to accomplish in a lifetime. Updates from friends on Facebook, Instagram and Snapchat come in to your phone at all hours of the day and night. Invites to activities, events, festivals, etc. blow up your phone on a regular basis. (more…)

McVal Osborne is the author of Start Up your Life: Why we don’t know what we want, and how to set goals that really matter. McVal writes about motivation, decision making, and strategic thinking. He graduated from UC Santa Barbara in 2011 with a degree in Spanish, and has since worked as a market researcher and business consultant in Washington D.C., New York City and London. You can reach him on Twitter @mcval or on IG @mcvaliant.

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6 Comments

6 Comments

  1. Geoff Reese

    Apr 13, 2015 at 6:44 pm

    Hey Fabienne,
    Great points on the benefits. I started a podcast in March. Wake Up Your Why. Talking with ordinary people living extraordinary lives based on their Why. That purpose, cause or belief that inspires them to do what they do.

    I’m a nobody so it does take some time to get noticed. I’m getting daily downloads so that’s cool. At this point, it hasn’t impacted my coaching business. However, for me personally it’s been a win. I’m learning so much about myself. I’m being challenged to confront some fears. Beyond that, I get to develop relationships and talk with inspired people.

    • Fabienne Raphael

      Apr 26, 2015 at 3:07 am

      Good that you find that podcasting is a big win!
      I agree with you when you say that you get to develop relationships and talk with inspired people. It is so true.
      Podcasting made me meet business partners, friends, people I collaborate with on several projects… Because of podcasting, I am now organizing my Small Business Online Summit, that will be live in June.
      Connecting with great people is priceless.
      Thanks for your comment Geoff!

  2. Fabienne Raphael

    Apr 7, 2015 at 9:01 pm

    Hey Dan,
    Happy you decided to take the podcasting route!
    What will be your podcast’s topic?

    Fabienne

  3. Keith

    Apr 6, 2015 at 9:39 am

    Great article . Got me planning to start one. Thx.

    • Fabienne Raphael

      Apr 26, 2015 at 3:04 am

      Hey Keith,
      Tell me, do you have a title in mind for your podcast?
      I’m just curious… 🙂

  4. Dan Western

    Apr 4, 2015 at 8:11 am

    Great post Fabienne,

    I’m yet to go down the podcasting route, but judging by everything you’ve mentioned here it’d be silly not to!

    We’ll see what happens!

    Dan

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Your email address will not be published. Required fields are marked *

Success Advice

How to Use the “Small Victories” Method to Avoid Burning Out

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Have you had a goal you begin to work toward only to run out of steam? Do you know what you need to do to get to where you want to be, but the necessary work feels overwhelming? “Small Victories” is the method to eliminate procrastination, dramatically increase productivity, and to make every part of the process not just bearable, but fun.

The journey from novice to rockstar is filled with a thousand small victories. Each victory increases your skill, your confidence, your positive expectation, and is ultimately the only way to really do something truly great.

Imagine you have a band in which everything was fun- fun to practice, fun to get together and create. The first victory was writing your first song. Afterwards, some friends come to watch you practice, and they cheer you on giving you another boost. Then you play your first show, do your first band photoshoot, and create a band website. After all this hard work, you record your first song as a band, have your first major show, your first tour, and develop the best thing so far which are your first true fans.

Each victory gives you the energy to get to the next victory

If you told the kid, it was going to take ten years of work to get to the end goal, without celebrating the small important victories in between, it would be illogical for any human to hunker down and work 10 years to get there. So how is this relevant? When starting a business or following your dream, incentivizing yourself with small victories will make you far more likely to make you continue on to your end goal. Without it, your willpower only lasts so long.

The small victories are the positive fuel to make it to the next milestone. You create small victories by finding a way to interact with people as a way to have an impact even if it’s small. For example, when people try to start businesses, often they try to get everything together before selling their first product. It could be months or years of work before they are at the level of their competition.

I am a series of small victories and large defeats and I am as amazed as any other that I have gotten from there to here. Charles Bukowski

Say you’re creating a bakery, it could be a year before anyone tried your first baked good if you go the traditional brick and mortar route without any small victories. This comes with great financial cost and energy. You also lose out on the opportunity to improve your craft, your products, your image and your connections with others who can take your business to greater heights.

However, if you go with the method of small victories instead, you would start by creating a cult following amongst friends and family with your decadent treats. Next, you would bake them at home and sell them at local events, farmers markets, and maybe even at local businesses. This can give you the opportunity to create a strong local and social media following well before the opening of your first actual store.

Work and effort without small victories lead to burnout

We need to build rewards along the way into our endeavors, because this provides encouragement to keep going. Each moment is a separate gift, an experience where something was fulfilled, where something was accomplished, no matter how small, and being a recluse until the grand unveiling will have so many missed opportunities along the way.

Small victories are also an opportunity to develop your skills, get feedback – positive or constructive – and considerably increase opportunities. Small victories increase your credibility by showing a track record and the trajectory you’re on by increasing your ability to attract investors and partners.

“Success is rarely the result of one swell swoop, but more often the culmination of many, many small victories.” – Joseph M. Marshall III

The idea of celebrating small victories can be applied to any subject. In weight loss, for instance, seeing pounds melt away will give you the positive mindset to continue and even improve the choices you make to enhance your physique. Sharing your success with others will bring in the element of positive encouragement. It can also motivate others to come with you on the journey. Your small victories can inspire others to start their own journey.

What small victory did you achieve today which will bring you a step closer to your goals? Let us know below!

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Success Advice

Setting Up Your Mindset to Win: How to Achieve Success in Your Life and Career

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How did Usain Bolt become so successful? He seems superhuman, doesn’t he? Richard Branson, Steve Jobs, Paul Bocuse… all these people have something special in them. They became the stars in their niche. Have you ever wondered why? No, they do not have any superhuman capacity. They are simple people, just like you and I. They, too, had flaws. Their mindset, however, is what set them apart. If you want to win in your career and in life, generally, you need the mindset of a winner. You have to think like a true champion, so you’ll overcome your flaws and emphasize your strengths.

So how do you set the mindset to win? Here are 5 suggestions to get you started:

1. When You Can’t Achieve a Goal, Get Help

Have you heard of Paul Bocuse? He was one of the most famous chefs of his time, and he was named as the chef of the century. This is a good example of the point we’re about to make. Even the best are not almighty, they have to learn from someone. Paul Bocuse learned from another famous chef. He constantly worked to improve his skills and he learned along the way.

The lesson is: you cannot do everything on your own. This is the first thing you have to do: learn and find the right person to learn from. Are there any books by the champions of your chosen niche? Get them and read them. Can you get a mentor? Of course, you can! Start connecting with people on LinkedIn. Your alumni network is a great source of mentorship opportunities, too. Don’t be afraid to reach out and say that you want to learn from someone.   

“Don’t let the fear of losing be greater than the excitement of winning.” – Robert Kiyosaki

2. Work on Your Resilience

Here’s the most important life lesson you’ll ever learn: things don’t always go as expected. When you strive towards a particular goal, the chances of failure are real. When Usain Bolt started training, he wasn’t the fastest man on Earth. He worked towards that goal and he was resilient enough to go through all the obstacles he faced. We couldn’t possibly assume that such success came easily for him.

The journey towards a successful life is not a straight line, it’s a bumpy road full of difficulties and setbacks. The average person would give up along the way, but a champion would stay resilient. It’s the mindset that makes a true difference. The good news is that the more obstacles you overcome, the more resilient you become.

3. Focus

What do you want in your career and in your life? This is not something that can go with the flow. You cannot simply live your life one random day after another and expect great things to come your way. You have to focus on particular goals and work your way up there.

Ken Chenault, CEO of American Express, has a nice tip for everyone who wants to become successful: “Dedicate yourself to a core set of values. Without them, you will never be able to find personal fulfillment, and you will never be able to lead effectively.”

Simple and straight to the point, right? So set your goals! Find that major goal you want to achieve and break it up into smaller achievements. Then, start accomplishing things on a daily basis. You need to devote your life to achieving that goal.

4. Be Bold

Steve Jobs wasn’t focused on getting an average job, achieving average results and living an average life. He had big dreams and bold goals. All successful people have something in common at the starting point, a bold dream. Being afraid to dream big is a huge mistake. Set your imagination free! What’s the biggest thing you’d like to achieve? If you believe in yourself and you start working towards that goal one day after another, you’ll unlock your true potential. You’ll realize that not many things are impossible. You can achieve much more than you believe you’re capable of.

“If you really look closely, most overnight successes took a long time.” – Steve Jobs

5. If You Fall, Get Back Up

Have you ever wondered why Richard Branson became so successful? The answer is simple: never gave up, no matter what hardships he faced. His first company didn’t make money. The test flight of Virgin Atlantic Airlines almost crashed because of a flock of birds. Virgin Cola, his soda company, failed miserably. He almost got himself killed during his trip around the world. Richard Branson has done many things, but do you know what he never did? Give up. No matter how serious the failure was, he always found the strength to get back up on his feet and carry on with life. That’s the mindset of a champion!

Never allow yourself to get disappointed from failure. Do not fall back into average just because your big dream doesn’t seem to be working. Failure is not a big deal. It’s just part of the journey, and everyone has to face it. If you carry on, you’ll find success along the way.

So you want to be a champion? You better start working towards that goal without wasting any time. The first step is changing your mindset. Hopefully, the tips above inspired you to do that.

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3 Important Principles You Need to Know That All Billionaires Have in Common

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I’ve always been highly interested in the similarities amongst the world’s wealthiest. Their habits, successes, mindset, and failures have fascinated me. The journey to great prosperity can seem overwhelming, but if you apply success principles to any endeavor you can quickly and efficiently overcome challenges and expand.

Michael J. Gabrielli, founder of WeRunAds, has spent hundreds of hours and tens of thousands of dollars studying billionaires and their habits. Michael has also studied over 2000 different billionaires and from this experience he’s found three principles they all had in common.

Here are the 3 principles the billionaires all had in common:

1. Be in a rapid growth industry at the right time

Timing is so important. Billionaires know when the time is right to enter a market. Most billionaires do not enter first or second into a market because of the inherent risks involved. Many billionaires let the pioneers pave the way and then leverage the knowledge gained to innovate and optimize in order to create something that works.

The key is to find an industry that is soon to take off. Stepping in at the right time is important. Let’s take a real life example that is known all too well– the founder and CEO of Facebook, Mark Zuckerberg. When he entered the scene, the idea of a social network was moderately known, but it was still not quite predicted to be the monster it is today.

Others like Friendster, Myspace, etc. had made some headway into this fledgeling industry and then Facebook entered leveraging the knowledge and expertise gained from the early pioneers. Zuckerberg saw the huge potential of social networking, took what was done previously and made it better.

He is presently worth over $66 Billion and the company has surpassed the 2 billion users mark with 1.4 billion using the platform daily. Not surprisingly, many billionaires were not the first to pioneer the industry they would later find success in. They came in at the right moment, learned from the mistakes and triumphs of their predecessors, and made a lasting final product.

Here’s a practical 3 question exercise you can do to judge if you have the right timing with your current venture:

  1. Look at your industry and say—is this brand new?
  2. Am I trying to invent something that doesn’t exist?
  3. Am I too late to the party?

2. Position yourself better

In addition to finding the right industry and getting in at the right time, billionaires position themselves in the best way. They provide the solution to the need and they think outside the box to do it. Optimal positioning is a commonality amongst billionaires. For example, during the California Gold Rush, people rushed to mine for the gold itself blinded by the promise of large profits.

However, it turned out that Sam Brannan had the better idea for how to position himself for success. He knew the chances of finding gold were risky, so instead he committed to a sure thing. He manufactured the tools that were needed by all the miners to mine gold. As each new miner migrated West, they were happily met by Brannan and his company who were ready and waiting to sell these new hopefuls the shovels and tools they’d need to strike it rich.

Digging for gold seemed to be the most profitable route, however, greater returns were yielded in the supplying of materials required to mine for gold! A good company that also illustrates this concept is Microsoft. They did not seek to create their own computer, but the software that computers would run on. Most people mistakenly think they have to “go for the gold” to attain wealth, but it’s evident in history that selling the necessary tools to the gold miners can be far more profitable.

The two questions you need to ask yourself to see how you could position yourself correctly are, “What industries will need the supplies that I could provide? And, “Am I following the trend instead of innovating?

“Big shots are only little shots that keep shooting. I can see your sun rise out of obscurity. Keep shooting” – Ikechukwu Joseph

3. Take calculated risks

Most people choose the safe bet that is secure, however, this is not common among billionaires. Billionaires take big calculated risks in order to propel themselves to higher levels of influence and success. The most important thing to note here is that while to others the risks seem big—to billionaires, they are calculated.Risk and Calculated Risk are not the same. Calculated risk is measured and well-thought-out. Risk is impulsive and immeasurable. Understanding the difference between the two is a commonality among billionaires. The world’s most prominent figures have at some point in their lives disagreed with the ordinary and took a shot at the unknown. Proper calculation and clever thinking certainly accompanied the bold moves they made in their careers.

Howard Schultz, the CEO of Starbucks, is a great example of this. He had grown up in poverty and made his way out to earn a comfortable wage as an executive at a company that manufactured coffeemakers.

“Risk more than others think safe.” – Howard Schultz

He risked it all when he discovered a small coffee shop named “Starbucks” in Seattle that prompted him to quit his job and step out to create a company that was inspired by the Italian coffee culture and personal relationship people could have with their coffee.

Of the 242 people he spoke to, 217 said no to investing with him. Despite the discouragement, lack of agreement, and investment, Schultz kept pushing on. Fast forward to present time, and Starbucks’ is a massive success. Strong intuition and unshakeable belief is common among high achievers. Many successful billionaires risked their safe jobs, personal assets, and even their reputation to take calculated risks that they knew would pay off huge in the end.

The questions you need to ask yourself now are, “where can I take a calculated risk? Am I holding back when I should be going forward? What tangible steps can I take today to move forward?”

These 3 success principles are staple elements that are common among many billionaires. Now, there are more principles that you must discover and implement in order to become a billionaire. Work diligently and do all that can be done each day. Be inquisitive and study those that you wish to emulate.

Which one of these principles do you need to work on more this year? Let us know in the comments below!

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One Question You Must Answer to Ensure Personal Success

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I don’t believe in quick fixes, in get-rich-quick schemes, or any other system that guarantees instant success with only a modicum of effort. But, I do believe it’s possible to condense great strings of logical thought and intellectual algorithms into basics. I like to keep things simple! Many of my clients love the fact that I don’t overly complete things, and frankly, so do I! I like to ask simple questions whose answers can be had quickly but require some focus in obtaining the outcome.

Here’s the question I always ask: What is standing between your current reality (where you are now) and your ultimate vision (where you want to be)? Are the impediments psychological, physical, emotional or some other reason?

Until you answer what is causing the difference between your AS IS and your SHOULD BE, you will be stuck spinning your wheels in the mud and the muck of the former. This is an important question that requires a level of mental self-examination. And the answer to this question may require a lifetime of introspection. It is an important question to answer because if you know where you want to go that provides direction but examining why you are not there yet can provide momentum. (In other words, by answering the question it may get you there faster!)

“Success is not final; failure is not fatal: It is the courage to continue that counts.” – Winston S. Churchill

It’s just like following a road map. A map is useless unless you know two things, where you are, and where you want to go. What might be stopping you (or at least slowing you down) from the ultimate destination of your passion and life’s fulfilment?

I’ve asked many people about this over the years and have heard these four reasons that keep people from moving forward.

1. Lack of vision

How do you plan to get there, if you don’t know where “there” is? The most difficult undertaking in the world is to sit quietly with a blank sheet of paper and chart out your life. I know, I have many blank sheets of paper to prove it. However, I also found out that it only takes one sheet, with a few well-crafted lines of thought to give you the direction you need. But you need to start!

2. Lack of goals

So, you know where you want to go, you just don’t know how to get there. The second hardest thing in the world is to have a sheet of paper with your ultimate destination on top, and the rest blank as you ask yourself, now what or how do I get to my vision? The process of functional decomposition means breaking down the larger process into steps that are both actionable and motivational. In other words, the steps are small enough to do and you remain motivated because they are so small.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

3. You don’t believe you can get there

You want to, but there is a script running through your head telling you to go home, make some chicken soup and don’t leave the house until these foolish notions of greatness are gone. Think about it, your parents never did what you are trying to do, no one in your family has ever done it, you are far too old (or too young) to do that, you don’t have the right education…your rationalizing can go on for a lifetime! Here is my suggestion when it comes to running those self-deprecating scripts: STOP IT!

4. You are lazy

You won’t admit this to yourself, but perhaps you are just plain lazy. I’ve seen it so many times; individuals majoring in minors. Performing high fun, low payoff activities instead of the low fun, high payoff activities. (And, by the way, who ever said that a high payoff activity can’t be fun? There’s that darn script again.) As a species we are inclined to take the path of least resistance, but that path may not lead us to our vision, but you must admit, we are having a great time NOT moving toward our vision! Laziness is not “doing nothing.” It’s doing the wrong thing because that’s what you want to do, and, very often, we know it’s the wrong thing to do!

There you have the four possible things that might be holding you back from the realization of your vision. Are any of them hitting home? Answer this question before you move on:

What is standing between my current reality and my ultimate vision of success?

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