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How My Forbidden Eminem Obsession Landed a Huge Writing Feature

You likely want to be featured on a website that is #1 in the country, or the world, in your industry.

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Created by Midjourney - Not Eminem

You likely want to be featured on a website that is #1 in the country, or the world, in your industry.

This could catapult your business astronomically through website and social media visits and bring in higher level business transactions. Do you have a plan to make this happen that doesn’t involve cookie cutter outreach and marketing?

Hold on, I’ll get to Eminem in a minute. As a marketing strategist and writer, it’s my job to make this happen. I facilitated getting clients on the biggest sites in their industry such as The NY Times, Newsmax, TechCrunch, and many more. If this is something most companies want, and all have really good information and ideas, how do you cut through the noise and get featured?

Here are two things I do: 

First: Whatever it takes to access the dog-on-the-bone mentally that I will get what I want no matter what. This involves having an obsession with my mission for the client’s goal. In one case, it involved Eminem. I had a client that wanted to be on a way bigger website than they were worthy of. The competition was thick as an overgrown forest, gatekeepers did their jobs really well at not letting any emails reach the ones in charge, and if you did manage to get in, something in the company or information was written up negatively or simply wasn’t considered powerful enough to be written about and was not featured. 

Most important was that the journalists on the site were, well, let’s just say ‘very proud of themselves’ and their power to read, accept and reject queries to be featured, rightly so. You had to construct your outreach in a way that was different from other companies and marketers and even if you succeeded at that piece, differentiating yourself is not always enough.

To be honest, I personally wanted to prove myself as a marketing strategist to add another notch to my professional belt, and wickedly enjoy an impossible challenge. Starting from no way in, and challenging obstacles, I needed to access a part of myself that was in the realm of the forbidden and rebellious, ride or die, I’m not stopping until my mission is complete.

The first step did not involve logic; it was through a different part of the brain. As music utilizes the opposite part of the brain, that was my way in for this monumental project. 

How to access the ride-or-die mindset

As a kid growing up in a NY suburb, I was not allowed to listen to any music other than what was carefully selected by my parents and school. I had no iPhone, internet (Gen X) and our home did not have a TV for the purpose of keeping outside influences away. 

Yet once I was old enough to buy a ‘Walkman’ for cassettes, I discovered it had a radio and it was small enough to keep hidden. The world of forbidden, punishable music opened up to me at the tail end of my teen years. Madonna, Michael Jackson and all the other artists of my generation were always in my ear, despite the fear of being caught. 

Here’s where Eminem comes in. For this project of landing a journalist to write about a mediocre-deserving client on a worldwide top website, I knew this was my moment, my one chance, my opportunity to level up my concierge strategies.

To steal my mind, I listened to Eminem’s brilliant and motivating words in ‘Lose Yourself’ on repeat all day and night for three months, creating a driven and laser focus on my project

“You better lose yourself in the music, the moment, you own it, you only get one shot, do not miss your chance to blow this opportunity comes once in a lifetime.”

The second step

This involved intense logic. I studied the information from the client, and read the content by the top 3 journalists on the site we were aiming to be featured on. I followed the journalists on all their social media and read every post they wrote, and every comment they wrote on other posts. I did this for three months and having a Master’s degree in Psychology, I was able to understand their personalities, and witnessed events in their lives they shared virtually. 

I formed a plan that began with reading and commenting on their posts, sharing their posts and getting on their radar. I connected through carefully selected social media platforms or email, and spent time deciding what to say. 

Eminem kept me company in the background, egging me on with music my parents and community would likely have disowned me for. 

“You only get one shot.”

I found my way in through these two strategies and a stroke of luck that came unexpected in my efforts. When your mind is strong and you do the work, you are opening yourself up to synchronicities. I achieved my goal of getting the client featured in a powerful, positive, article that launched them stratospherically. 

Use anything you need to first get your mindset to the place of self-belief, determination, and obsession. Focus on how the goal you are working towards will change YOUR life, and the life of your company or client. Think as if you only get one shot, one attempt at this goal. Music, working out, researching, running, imagining a pot of gold at the end of the track, select whatever outlandish idea works to motivate you at a laser focused level.

Next, comb through information until you get to know the people you need to assist you, feature you, or introduce you. Craft your request or message to them from a place of strategic analysis and laser focus. 

And finally, recognize that there is a great deal of luck that comes into play, but you have to be present and ready. When you see your lucky shot, combined with your logic and steel mind, take it.

Esther Fink is an award-winning copywriter with awards from Oprah Magazine, Proctor & Gamble and others. She has a Masters in Organizational Psychology and combines psychology and writing to go viral.

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Success Advice

Why You Shouldn’t Discount A Brick And Mortar Store In 2025

We’re constantly told about how stores are closing down and how shoppers prefer online options, but is it worth questioning this theory?

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How to grow a brick and mortar store
Image Credit: Midjourney

In 2024, you’d be forgiven for thinking that physical shopping is a thing of the past. We’re constantly told about how stores are closing down and how shoppers prefer online options. But is it worth questioning this theory? (more…)

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Success Advice

How to Alter Your Business Approach With Technological Advancements

Keeping up with technological trends has become a challenge for almost every business owner.

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altering business approach
Image Credit: Midjourney

Technology’s evolution has impacted everything, and business is no exception. Keeping up with technological trends has become a challenge for almost every business owner. Entrepreneurs unable to do so are being wiped out of the market.

There is no doubt that AI (Artificial Intelligence) and ML (Machine Learning) have taken over the business world. These technological advancements are impacting decision-making, success percentages, and other entrepreneurial aspects.

Adapting to these developments is integral to business success. Let’s explore how you can accomplish these milestones.

Embed the strength of AI and ML.

AI has modified business operations in major ways. For instance, companies have employed bots for customer support. These bots go through an effective learning process via Machine Learning before being able to answer like humans.  

Bots can also perform detailed data analytics and make business moves with high success percentages.

ML is used more for the analysis of data chunks and generating successful predictions. This simply means that business owners do not have to worry about large-scale financial losses. 

In terms of deployment and usage, a reputed company like Netflix employs machine learning for decision-making.

Blockchain is increasing the count of business opportunities

Tampering of financial transactions is quite common and causes severe monetary damage to customers. With the rise of digital payments, this risk has increased. 

Blockchain is used to elevate your experience for monetary transfers. It combats penetrating events to extract confidential customer information. 

Most business sectors are using block chain but finance and supply chain management sections have a higher count. These two corporate sections have several monetary deposits and withdrawals taking place. 

In terms of percentage, approximately 72% and 5% of finance and supply chain firms have implemented block chain successfully.

Dedicate Yourself to Continuous Learning and Individual Development

You invest in learning some of the very important skills, including digital marketing, financial management, and how to gain customers as an entrepreneur.

You need to set up your knowledge base about doing business on Coursera and Udemy with the basics that are necessary for the business, building further by networking with experts through webinars.

Besides, Agile methodology will introduce elasticity to your company: this review and feedback system with further correction regularly will allow for enhancing efficiency and promptly reacting to the market.

Developing key skills to achieve goals

Running a business successfully is not only about having niche/domain knowledge. Business owners need to have communication / soft skills as well in addition to niche information.

Here are some key technical/domain-related areas that business owners should have a strong grip on.

Data Storage on Cloud: These days, companies do not store their data on physical servers. Therefore business owners should know how data is stored/edited/removed/updated via AWS, Azure, Google Cloud, and other platforms.

Data Analysis/Interpretation Qualities: These days, data is as precious as gold. Business owners with data analysis abilities make correct predictions. As a result, their ventures grow in volume.

Development/Coding Knowledge

Programming knowledge gives business owners an edge whether the application is developed in-house or outsourced. It assists in getting updates deployed and handling application underperformance without getting professional support every time.

Hacking proof framework

There is no benefit of having an advanced automated system if can be penetrated. Successful business owners have above-average knowledge of cyber security and hacking attempts. They are able to choose top-notch anti-hacking software without much of an ambiguity.

Communication Abilities/Soft Skills

Here are some key communication qualities that business owners should have:

Communication/Conversation: Business owners should use to-the-point sentences in both written and oral communication.

Issue Resolution Abilities: Business owners should be able to drill down to problems and solve them. This is done successfully only if an entrepreneur has in-depth business domain knowledge.

Agile Implementations

It is mandatory for business owners to have knowledge of iterative/agile models. With such a competitive environment, it is impossible for business owners to succeed without adopting an agile framework.

Create a productive well-crafted Business Strategy

A productive business venture starts with a clear vision. The first factor making a business successful is the idea behind it. It helps with endless growth and combating competition successfully. Katherine Philips once mentioned that business goals are inevitable if goals are set concretely.

  • Goals should be based on smart achievements instead of complexity. Focus on the value that each one of them adds. 
  • Business objectives should not be vague. Key indicators should be constructed to measure the success/failure of each milestone.
  • Be realistic when setting goals. Do not aim at impossible milestones since they can be demotivating.
  • Milestones/goals need to be time-bound. Set a completion deadline for each one of them. 
  • Business goals should not be alien. Owners can think out of the box but not be obsolete / unrelated.

Create a productive well-crafted Business Strategy

Business owners cannot succeed without having a network. Some tips help in this case. Attend conferences and professional gatherings to connect with other entrepreneurs.
Here are some other related points business owners should pay attention to.

  • Attend meetings and conferences to stay updated with trends and meet business owners who already have well-set ventures. This helps in enhancing the learning curve of new / growing entrepreneurs.
  • Being a part of business communities/groups is very productive. When one shares opinions and discusses decision-making tactics, it helps in preventing errors and enhancing success rate.
  • Even the most experienced business owners have mentors as learning never stops. Take part in mentorship programs so there is an assurance that you are following the correct roadmap.

Conclusion

There is absolutely no doubt that business dimensions have evolved with technological advancements. Successful entrepreneurs have grabbed these changes in due course of time and continue to evolve. On the other hand, people following old paths and conventional steps fade out of competition. In a nutshell, keep an eye on the processes and practices you follow as these factors decide success rate.

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Success Advice

Understanding the Power of Yes and No: How to Create Boundaries For Success

These words have a significant impact on how our success unfolds

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Creating legal boundaries
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The two smallest yet most powerful words in life, “Yes” and “No,” have a big impact on our growth on both personal and professional levels. In addition to affecting the choices we make every day, these words have a significant impact on how our success unfolds. (more…)

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Motivation

From Couch Potato to Go-Getter: A Step-by-Step Motivation Plan for Everyone

By understanding what motivates you, you can turn your dreams into reality

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How to be motivated
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Are you tired of feeling like a couch potato? Do you want to transform your life and become a go-getter? You’re not alone! Many people struggle with motivation, but the good news is that change is possible. (more…)

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