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6 Effective Ways To Become A Well Known Authority In Any Niche

Joel Brown (Founder of Addicted2Success.com)

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Brian Horn How To Become An Authority Expert In Any Niche

Best-selling author and Authority Expert “Brian Horn” helps entrepreneurs and celebrities leverage their knowledge to gain authority status in their industry. Brian is a pro at amplifying his clients message and shows them how to convert their new audience into high paying customers.

Brian has been profiled and featured on ABC, CBS, NBC, Fox, Forbes, Advertising Age and Inc Magazine named Brian an “emerging business leader to watch.”

The Wall Street Journal said:
“Horn’s ability to make a client into the Google Authority of their niche is simply remarkable.”

I was fortunate enough to have the chance to interview the main man “Brian Horn” to discuss the many different ways that people can better position themselves to become a force to be reckoned with and an Authority in their niche’.

So let’s read on, as Brian shares his 6 Ways to become a well-known Authority in any field.

 

6 Ways To Become An Authority

 

1. Position yourself

Don’t just focus on getting more traffic, or getting more sales. Take it back a few steps. Instead, start positioning yourself as the educator and advocate for the success of your prospects and customers. So now and then, go back to that one statement and ask yourself “Am I educating my prospects and customers? Am I advocating for their successes?”

A great example of an authority would be “Richard Simmons“, he’s been active since the 70’s as a health and fitness personality. You see him online and on TV Infomercials, and sure he is funny and sometimes over the top but let’s look at 2 things that he does to position himself as the authority in his field:

– He is an educator: He puts out daily content in the form of e-mails and messages on his site, videos on a regular basis and he’s always cranking out new DVD’s.

– He is also an advocate: Unlike all the other fitness products that are usually showing fit people working out, Richard will spend a lot of his time sitting at the bed side of people who are so morbidly obese that they can’t get out of bed and he’s crying with them, showing them he understands what they are going through. He tells them that he was also a heavy guy before and he shows them he really cares about them by putting himself in their position.

 

2. Micro-specialize

You really need to refine what you’re offering. Get super specific about what you are offering, and who you are offering it to. That way you will also have less competition. Instead of offering, let’s say “Marketing Services” where you will be competing against the likes of Seth Godin and everybody else that is really well-known and big in that field, you specify that you, for example, will just help Small Businesses in the Health Care industry with their Facebook promotion. With something that specific, you have very little competition. You can become really good at it, you learn more and more about Facebook, how people in the Health Care industry talk, how they think, what their pains are and what makes them successful.

You have micro specialized yourself to be the expert for their needs.

 

3. Know that people don’t care how smart you are

A lot of people think they have to be smart to be an authority. People will try to impress others with their knowledge, when most people couldn’t care less about how smart you are. I do a lot of authority building with Dentists and Dr’s and one of the things I tell them is that “people do not care about the diploma on your wall, you need to get that completely out of your head.” Nobody calls the dentist’s office and says “Well…. what does his diploma say?“.

If people have paid a lot of money for education, events and info products, I’m all for that, that’s great but at the end of the day people just want to know whether or not you can help them.

 

4. Know your type

There are 4 different Authority types that we use to help people position themselves:

1. The Mr. Joe Every Man Type: The “I can do it, you can do it!” type of person.

2. The Cowboy: Someone like Gary Vaynerchuk. A little over the top, calls out, is controversial and likes to curse a lot.

3. The Soldier: A protector type of person. This works great within Financial industries and is represented through a Dave Ramsey or a Suze Orman personality. They appeal to people who have been beaten down by a situation and they are there to protect them. So a Suze Orman or Dave Ramsey type of person would say “The credit card industries are evil, they have ben praying on you but follow this simple advice and you will be protected from those bad guys“.

4. The Wizard: Someone who has a very specific type of knowledge that doesn’t try to push-off on other people or make them just like they are, they try to help others to become a little more like them.

Tony Robbins is like a wizard. Tony doesn’t say “Hey come to my events and you will be just like me“, there’s no way you are going to be like Tony, but you can use his teachings to be a little bit more like him, and a little bit of that rubs off on you to want to be better.

 

5. Quit buying lots of products

I see people all the time that say “Ok, I’m just going to read one more book, I am going to one more seminar“, just because they get that hit of Dopamine, they think they are doing something better.

It is much more effective to focus on your mindset, focus on getting a good strategy down that is repeatable and that you can expand with instead of buying all the products ‘YOU THINK YOU NEED’ before you can start.

 

6. Know that people love people with flaws

So we do this in two ways. 1. Is with back stories. So if you are a Mr.Joe Every Man Authority, you would be someone who has lost a lot of weight and is now a fitness advice person who says “Hey, I lost 300 pounds, now I’m fit and you can do it too“, or “Hey I was broke, living in my truck so I learned how to invest in Real Estate and now I’m a millionaire“. Those back stories work great because they show that they were a failure before and it resonates with a lot of people.

The 2nd way is by poking fun at your self and showing a little self-deprecation. Someone who is a great example of this is Oprah Winfrey, with her weight struggles. Oprah does a really good job at this, she talks very openly and honestly about it. She doesn’t try and hide it or tell people not to talk about it. People love that about her.

 

If you want to hear more great advice by Brian Horn on how to master the art of Authority then tune in to his podcast shows with Jack Mize, an Online Media Marketing Strategists for small business owners and local marketing consultants.

Authority Alchemy - How to Be An Authority In Your Industry

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

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21 Comments

21 Comments

  1. Leopoldo

    Jan 24, 2015 at 9:26 pm

    Every weekend i used to pay a visit this web site, because i
    wish for enjoyment, for the reason that this this web page
    conations really pleasant funny information too.

  2. My BIG problem in the past has been what Brian mentions in #5,… buying too much.

    By keeping up with the most recent product launch promotions, one ends up simply (AND ONLY) chasing the next shiny object, which, in the long run, makes one just spin their wheels, leaving them unproductive and without focus.

    Without focus, you end up NOT being able to do #2 – micro-specialize. Sure, you’ll have a smaller audience, but MUCH more responsive and receptive to what your business (goals, messages, promotions, etc.) should be about – serving your clients, making them awesomer!

  3. LM Smith

    Apr 16, 2014 at 2:45 pm

    Great Post. Brian you are setting a tone for Professionals to listen to and take notice. Looking forward to the Movement!

  4. David Taylor

    Apr 15, 2014 at 9:19 pm

    Great tips for building success

  5. Kreedos

    Apr 15, 2014 at 2:51 pm

    Excellent article. I find that exposing ones flaws shows humility and makes you more attractive.

    • Brian Horn

      Apr 17, 2014 at 1:11 pm

      Thanks man! I totally agree. Huge part of being relatable is opening talking about your flaws.

  6. victor

    Apr 14, 2014 at 11:32 pm

    Finding your niche can sometimes be hard to see and feel, as they say you can see the forest but not the trees. Many people don’t like being seen when we get that pat on the back specially in Australia. But the majority of us secretly inside want to be recognized by our peers. this is a hurdle we have to jump over.

    • Brian Horn

      Apr 17, 2014 at 1:10 pm

      I’m from Texas, the Australia of the US. 🙂 Same way here Victor.

      The bigger issue is people not believing they are worthy or every ready to be seen as a top expert.

      But once they realize that they ARE ready…right now, and then hit that level…they see its not so mysterious and unattainable.

  7. Naomi@business start ups

    Apr 14, 2014 at 9:02 pm

    Hi Brian,

    Great post. It’s given me a few amazing ideas.

    I really liked “#6 Know that people love people with flaws”

    For me, It’s important I connect with my customers on a personal level. I want them to be able to relate to me. I don’t want them feeling intimidated and therefore i’m unapproachable.

    After all, we were all beginnings at some point.

    naomi

    • Brian Horn

      Apr 17, 2014 at 1:07 pm

      Thanks Naomi! Personal connections are the most important.

  8. Ani

    Apr 14, 2014 at 6:50 pm

    Just in time, as I am making my first steps in becoming online entrepreneur 🙂

    • Brian Horn

      Apr 14, 2014 at 7:54 pm

      Good to hear Ani!

      Create it and do it. Best thing in the world…

  9. Stewart A. Alexander

    Apr 14, 2014 at 5:32 pm

    Brian, you’re an ambassador for the authority marketing industry, it’s great being part of the same movement. Really good interview, filled with fundamental principles that will never age.

    Thank you.

    • Brian Horn

      Apr 14, 2014 at 8:35 pm

      Glad to have you on board Stewart. You’re doing it right.

  10. james simwanza

    Apr 14, 2014 at 8:23 am

    wonderful

  11. Donna

    Apr 13, 2014 at 10:23 pm

    I don’t think this really applies to women. Women are judged differently than men are.

    • Brian Horn

      Apr 14, 2014 at 10:21 am

      There are a lot of women entrepreneurs, leaders and top experts.

      While, unfortunately, many times women are judged differently than men…these methods work for both genders.

    • James

      Apr 17, 2014 at 5:15 am

      Thats a pretty weak excuse and you did not Favors for all females writing this.
      BTW My Director is a female and writes for many top tier websites and magazines and would never settle for that excuse.

      Maybe you should read some perspective articles.

      All the best.

  12. Emily Filloramo

    Apr 13, 2014 at 6:43 pm

    Great reminders in this post. Thank you for reinforcing #2 on micro-specialize. I have found that to be very helpful in getting my message across.

    Combined with #6 of exposing my flaws and my old “baggage” and how I went from point A to point B helps people to understand why I do what I do.

    • Brian Horn

      Apr 14, 2014 at 10:18 am

      Thanks Emily!

      Microspecialization has been a key for me too.

      …and I love when people expose their old baggage and tell the story of their rise. Good stuff.

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Startups

7 Main Reasons Why You Need a Digital Marketing Strategy in 2018

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digital marketing strategy

The face of marketing has changed significantly in the past few decades and even more so in the past few years. People are more informed when making purchases, thanks to the overwhelming availability of information online for virtually all products, companies, and people. Now, followers are your potential customers. As a result, digital marketing has become the preferred marketing strategy for many companies that exist today.

Even so, not all companies have a solid marketing strategy from which they work. While many companies are successfully trucking along without any clear digital marketing strategy, they are not necessarily harnessing the full power of this online trend. If you are serious about making gains with your company or brand, then you must create a clear, actionable digital marketing strategy.

Not totally convinced your company needs one? Here are seven reasons why your company needs one stat:

1. A clear strategy will help you focus

Most companies want to increase their online reach by getting more Instagram followers or growing their Facebook page. This, however, does not serve as a sufficient goal. Companies must determine how many followers they want and by how much they want to increase their conversion rate. Without a clear, written strategy, it is difficult for companies to come up with an effective action plan since they aren’t quite clear on what their goals are.

2. Existing & start-up competitors will take your potential customers

Digital marketing is a very competitive industry and if you’re not actively competing then you are losing. For every hour that you are not making your brand known and accessible, you are losing potential customers to your competitors and all of your future competitors. This alone, should inspire you to get your digital marketing game strong.

3. Help you optimize and adapt

With a well-written plan, companies are able to regularly check in on their current methods and determine if they are working as effectively as planned. A plan can not only help you set goals, but it can also include built-in “check-ups” that allow you to regularly assess your methods. By regularly checking the efficacy of your methods, you can be certain that you won’t be wasting any valuable time or resources on things that simply are not working.

Iconosquare, for example, allows you to fully monitor the statistics of your Instagram page. By having access to detailed real-time stats, you can quickly adjust your strategy to follow the methods that work best.

“Time is the most valuable thing a man can spend.” – Theophrastus

4. Limit duplication of content or resources

Most companies have several people working in marketing and outreach. Even in small businesses, communication can get mixed and initiatives can be duplicated. By creating a clear digital marketing strategy, you are able to ensure that everyone on your team is on the same page. This will prevent not only duplicate content but also duplicate accounts, tools, and programs used. This saves both time and money.

5. Prepares responsive and efficient organization

The difference between a traditional marketing strategy and a digital one is that you are given a lot more wiggle room in your digital marketing strategy. One of the main challenges in marketing is responding to your audience, the market, and the everyday problems that come with running a business. With a solid marketing strategy, you can experiment with new approaches to gaining and keeping customers. This also means that you can eliminate methods that do not work.

6. You won’t know your online demand

You may think that you have an incredible tool, but your target audience may not agree. By crafting an online marketing strategy, you are better able to not only provide better services but also find out which services your potential customers actually want. In fact, many companies function solely through Instagram, placing all of their product and marketing efforts on the social media platform. By doing so, they are able to closely monitor customer profiles and behaviors, the behavior of competitors, and the latest trends in the market. An Instagram account can help you easily achieve each of these things.

Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper

7. Helps in the management of resources

Without a well-thought out strategy, your business can quickly overspend on resources or tools that many not be effective. By setting a budget within your plan, you are better able to allocate funds in an efficient manner. This is absolutely crucial for any business that is looking to make a profit.

A super common strategy among Instagram marketers is to use helpful tools that don’t break the bank. Many marketers pay for programs that gain Instagram followers for a minimal cost so that they can focus their main resources on ad campaigns and creative design, instead.

Creating a digital marketing strategy doesn’t need to be a high-brow project. You can simply begin by stating clear goals and experimenting with tools that fit within your budget. In fact, a good online marketing strategy will likely change several times each year as it adapts to the audience and trends. The important thing is that you make one.

How are you growing your digitial marketing strategies for 2018? Let us know through the comments below!

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5 Steps to Regaining Stability After Your Million Dollar Business Idea Fails

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business failure

You probably must have heard that seven out of ten businesses fail within the first ten years of their conception. While this revelation might seem alarming, the fact remains that business failure is like a cake from which every entrepreneur must have, at least, a bite.

The common assumption of most entrepreneurs is that businesses with no solid ideas are the ones that fail. So instead of taking their foot off the ground, they spend years trying to come up with the “million-dollar” idea they believe won’t fail.

No doubt, bad business ideas lead to failure often. But the truth is, business failure isn’t a tale that only organizations with bad ideas tell. Because, in most cases, good ideas fail too. In fact, several good ideas executed by some of the world’s most successful business leaders in the early stages of their careers, failed.

Bill Gates, co-founder of Microsoft Corporation, once started Traf-O-Data alongside Paul Allena data-analyzing company that failed. Steve Jobs, while he was CEO at Apple, launched Apple Lisa, Apple III and other great products that failed. Henry Ford, the founder of Ford Motor Company, earlier launched two automotive companies that failed.

Although these entrepreneurs encountered failure, they never allowed it prevent them from working towards success.

In case your good business idea has failed and you’re about quitting, below are five actionable steps you can take to regain stability:

1. Accept the truth

Many entrepreneurs are suppressed by their failures because they keep running from the truth. When a business idea fails, it’s pointless shading the truth or shying away from the reality. A failed business idea is a failed business idea, period! Microsoft, for example, came into existence as a result of Gates’ ability to accept the truththat Traf-O-Data had failed.

Steve Jobs, co-founder of Apple, once said, “If I try my best and fail, well I have tried my best.” Once business owners learn to accept the bitter truth that their excellent business idea has failed and cease investing their time, money, and energy trying to breathe life into it, getting back on track will become less difficult.

“The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.” – Bill Gates

2. Take responsibility

One of the many wrong steps business owners and executives take after their great business idea fails is playing the blame game—that is, giving excuses for their failure. Whether you head an Inc. 500 company or a mom-and-pop store, you have to take responsibility when your good business idea fails.

Taking responsibility, in the case of a large organization, doesn’t mean avoiding to discipline anyone whose incompetence directly led to the failure. Rather, it means spending less time on passing blames and giving excuses, and focusing more on the way forward. Instead of shifting blame when a good business idea fails, take responsibility for the failure and ensure you prevent similar failures from reoccurring.

3. Ask “why?”

For every failure a business experiences, there’s always a cause. Most times, good ideas fail due to poor execution, improper planning, wrong managerial decisions and the absence of professional hands. Knowing every failure has a cause, you need to ask yourself, “Why did ‘X’ business idea fail?”

Bill Gates, one of the world’s most successful business leaders, once said, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” When you know the cause of the failure, you will be able to extract a lesson or two from the unpleasant event. These lessons, in the future, can serve as a mapguiding you on the pathway to success when you embark on a similar quest.

4. Avoid negativity

In entrepreneurship, failure is one ingredient that makes the journey worthwhile. Therefore when a business idea fails, entrepreneurs are left with only two options: to come up with a new idea or modify the existing one, and get going. Although this is the norm, many entrepreneurs never make it back up because of one thing: Negativity.

Negativity (or pessimism) alone can ravage any entrepreneur’s business journey. Embracing self-doubt, spending time with toxic individuals, and submitting one’s self to chance are loopholes through which negativity steps in to ruin an entrepreneur’s career. To gain stability after your good business idea fails, you must abstain from pessimistic thinking and build relationships with positive, like-minded individuals.

“Defeat is a state of mind; no one is ever defeated until defeat has been accepted as a reality.” – Bruce Lee

5. Take the punches and keep moving

The ability to get up and keep moving after experiencing multiple failures is what differentiates real entrepreneurs from “aspiring” entrepreneurs. Or borrowing Steve Jobs’ words, “I am convinced that about half of what separates successful entrepreneurs from the unsuccessful ones is pure perseverance.”

You are an entrepreneur. One with a goal, vision, and mission. You didn’t start out as an entrepreneur believing the journey would be filled with rainbows and unicorns, did you? When your best business idea fails, remember that you are an entrepreneur. And in entrepreneurship, throwing in the towel sooner than necessaryeven after experiencing failureis against the rules of the game.

How do you recover from a set back?  Comment below!

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‘Computer Says No’ Type People Are The Problem.

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Saying no without listening is the problem.

It’s the cause of why we fail to innovate. It’s a form of arrogance that focuses all of our energy on our own selfish thoughts. This never-ending pursuit of one’s self-importance is the cause of everything, as a human race, we do not want.

 

Ciggies, Panadol and Coke Zero enter the room.

Last week, I had a profitable business idea squashed by one of those computer says no types that this article is based on.

She entered the room.
Before I opened my mouth, she looked like she was pissed off and acted superior.

She then placed her half-smoked packet of ciggies, her full bottle of Coke Zero (who’s fooled by this so-called ‘healthy option’) and a fresh packet of Panadol on the table. If that’s not a cocktail of problems right, there then I don’t know what is – back to the story.

I explained the business proposition, and before I finished, she said no.

“That’s not how we do things.”
“Let’s create a project.”
“Let’s write a strategy.”
“We don’t have the resources.”

When is it ever the right time? When will we ever have the right strategy? From what I’ve seen, a project equals taking our time and wasting our competitive advantage. Success is about moving quickly. Success is about listening. Success is about trying new things and not following the old way.

 

It’s the lack of emotion that is the problem.

This story above was disappointing for the fact that there was no emotion. It wasn’t two people having a conversation; it was one person being unemotional like a computer and spitting out a generic answer, while the other person just wanted to be heard.

 

No one has all the answers.

The computer says no mindset suggests that there is a hierarchy. It suggests that some people should be worshipped while others should bow down. This old model of the business world died a long time ago.

“We’re all global citizens that are equal and deserve to be heard”

The very answers these computer says no people think they have are what needs to change. Their answers are built on old models and need an upgrade. There is no one answer. The solution to different problems is never the same and the solutions are forever changing. The market is forever changing. People are forever changing. Nothing is static. Everything is in flux.

 

They don’t listen; they just say no.

Listening is where everything begins. You’ll never be successful unless you learn to listen. Listening is a skill and it’s forgotten way too often. Less is more. Understanding the problem and being brilliant is in the listening.

“Most of the answers you seek are hidden in the dialogue you’re currently ignoring”

 

Next time the computer says no, tell the computer you’re only accepting yes.

Let’s not make this a whinge session. What can we do about these computer says no people? Tell them that you’re only accepting yes. Be relentless. Challenge them and make them feel uncomfortable. Don’t allow yourself to be ignored. Do all of this with respect.

Part of what causes these no responses is laziness. It’s easier to say no than it is to exuberate energy and try to say yes. Now I’m not saying the Panadol, Coke Zero and ciggies were the entire cause (or am I?) but energy sure plays a part. When we’re living in a state of perpetual tiredness, we make dumb, computer says no, decisions.

You do have energy though. Your energy can break through the no’s and somehow find a way to get to a yes. Don’t accept defeat. Refuse to fail.

 

It’s easy to say no.

No requires very little thought. No says “Let’s just remain the same and not change anything.”

No is the easy way out for these computer says no people. Don’t let them win so easily.

See their weakness for saying yes and challenge it.

 

Make them work for their no.

Get them to give you clear and articulate reasons as to why the answer is no. Don’t let them get away with being lazy. Force factual evidence to be provided. Bring other people in to support your rationale for them to say yes. Go up the line. Speak to their boss if you have to.

Whatever you do, make them work for their no. Don’t allow them to get away with being lazy.

Don’t let the human race fail to progress because someone is not willing to use critical thinking and spend time tackling issues head-on.

 

No doesn’t mean no.

No means not right now.
No means I’m scared.
No means I don’t understand.
No means I might be threatened by you.

Try to find the true meaning of why you’re being told no. Computer says no type people are often fearful and scared of uncertainty. They look for proven ways rather than going into the shadows and searching for the unknown – also known as a new approach.

 

All is not lost.

These people can be changed. We can change their mindset. All of us need to be part of the solution to stamp out this epidemic. Pointing out the problem is not enough; we must empower each other to be part of the solution.

 

***Final Thought***

Computer says no people are tearing apart good ideas. They’re preventing innovation and they must be stopped. You have the power to force them to change and to listen. It begins and ends with each one of us not allowing this mediocrity in our communities, companies and social lives to continue on.

I declare Computer Say’s No Behaviour unacceptable.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Startups

Process And Red Tape Does Not Equal Progress.

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The corporate world has taught me the truth about process and red tape:

“Process creates people who follow it and believe they are superior for doing so. The reality is that the people who question the process are the true heroes”

Obviously, some process is needed, but the traditional way makes no sense.

Here’s how to rethink process:

 

Most processes lack critical thinking.

Ask yourself “Why are we following this process?”

Modern business requires you to think and know why you do what you do. Just because it’s the way it’s always been done, does not make it’s functional or practical. My grandpa’s horse and cart was functional back in the 1920’s and today it’s a useless pile of junk.

Critical thinking is needed with respect to “process.” Don’t become a process sook.

 

A lot of processes are kept beyond their expiry date.

The challenge is that the digital world is moving so fast. The moment you invent a process, the customer starts to do something different. That’s why a flexible process with minimal framework is ideal.

The process must move with the market and the people who use the process.

” Too much process turns people into critics that ridicule anyone who goes ‘outside of process’ “

Process can quickly become a means for people to become critical and insult each other. Going outside of the process to make business happen (which pays the bills) is not something that should be looked down upon. Instead, when this happens, we need to ask why the process wasn’t suitable.

 

Every process should regularly be reviewed.

Okay, so you have to have a process for something. It needs to be continually challenged.

Why do we have this process?
What do customers think of it?
Is it still timely?
Are there any steps in the process we can remove?

Out of date processes are destroying your business and if you are working for a company that has to follow them, you become de-motivated quickly.

There’s always another business you can work for that doesn’t have the same dumb process, so keeping people becomes hard as well thanks to too much process.

 

Rounding up things together like sheep.

You can’t round people and businesses up like a flock of sheep.

No two people are the same.
No two businesses are the same.

Unfortunately, very few business and people are the same. I rejoice that fact otherwise life would suck big time. We’d become even more bored and spend more time looking at a not so smartphone.

Embrace individuality. Let people think outside the process box. You’ll be amazed by the results. You might even build the next Facebook by doing so. When I see a black cat, with a white spot on it’s back, walk under a ladder, I shout out loud and do a dance!

Praise the heavens for the fact that the black cat is busting an ancient superstition. It’s time to sing Superstitious by Stevie wonder and get back in the groove.

 

Process kills innovation.

For the record, I hate the word innovation. It’s a buzz word that is frequently used and rarely practiced. Innovation can only thrive when we have a growth mindset. A growth mindset says that nobody is right and nobody is wrong. We’re all right in our own way and we are all continuously learning.

You can’t have an innovative culture or workplace if you suffocate it with the lethal gas that is too much process. Process turns dreamers (innovators) into deranged zombies that can’t wait to get home and get drunk.

 

Imagine if Uber followed the process.

That’s right: What if Uber did what every other taxi company did? We’d have the same broken system that doesn’t serve the customer or the driver. We’d never know what it was like to book a service, and then walk away without pulling our wallet out.

 

Frustration with “the process” is good.

You know why I love it when people get pissed off at too much process? Because it creates the seed of entrepreneurs. Entrepreneurs can’t take too much process and they end up proving people wrong by going and doing something better themselves.

If people didn’t get pissed off by out of date process, then we wouldn’t have a lot of the tech giants we have today. So again, don’t let the negativity take over. Take the negativity that is process and go and fix the problem, and charge money for it.

For those that do, I look forward to your email in the future that says thank you. Your welcome for these words I write which encourage you to stand up to BS process that makes no sense. Rebels move the world forward with their passion and they spit in the face of being suppressed by mediocrity.

We all have potential.
We can all do crazy, awesome stuff.
Don’t let too much process ruin the fun party!

 

In conclusion….

Process kills dreams.
Process kills companies.
Process kills ideas.
Process kills people and their potential.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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10 Questions You Must Ask Yourself to Discover Your True Self

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self discovery

A comprehensive guide to self-discovery; this is what one must ask themselves. There is nothing purer than the path to discovering the true meaning of one’s life, the purpose of existence and the acknowledgment and connection that can be forged from within with oneself. (more…)

Kurtis Brase is a professional journalist. Now, she works at EssayPro as a writer and editor.

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21 Comments

21 Comments

  1. Leopoldo

    Jan 24, 2015 at 9:26 pm

    Every weekend i used to pay a visit this web site, because i
    wish for enjoyment, for the reason that this this web page
    conations really pleasant funny information too.

  2. My BIG problem in the past has been what Brian mentions in #5,… buying too much.

    By keeping up with the most recent product launch promotions, one ends up simply (AND ONLY) chasing the next shiny object, which, in the long run, makes one just spin their wheels, leaving them unproductive and without focus.

    Without focus, you end up NOT being able to do #2 – micro-specialize. Sure, you’ll have a smaller audience, but MUCH more responsive and receptive to what your business (goals, messages, promotions, etc.) should be about – serving your clients, making them awesomer!

  3. LM Smith

    Apr 16, 2014 at 2:45 pm

    Great Post. Brian you are setting a tone for Professionals to listen to and take notice. Looking forward to the Movement!

  4. David Taylor

    Apr 15, 2014 at 9:19 pm

    Great tips for building success

  5. Kreedos

    Apr 15, 2014 at 2:51 pm

    Excellent article. I find that exposing ones flaws shows humility and makes you more attractive.

    • Brian Horn

      Apr 17, 2014 at 1:11 pm

      Thanks man! I totally agree. Huge part of being relatable is opening talking about your flaws.

  6. victor

    Apr 14, 2014 at 11:32 pm

    Finding your niche can sometimes be hard to see and feel, as they say you can see the forest but not the trees. Many people don’t like being seen when we get that pat on the back specially in Australia. But the majority of us secretly inside want to be recognized by our peers. this is a hurdle we have to jump over.

    • Brian Horn

      Apr 17, 2014 at 1:10 pm

      I’m from Texas, the Australia of the US. 🙂 Same way here Victor.

      The bigger issue is people not believing they are worthy or every ready to be seen as a top expert.

      But once they realize that they ARE ready…right now, and then hit that level…they see its not so mysterious and unattainable.

  7. Naomi@business start ups

    Apr 14, 2014 at 9:02 pm

    Hi Brian,

    Great post. It’s given me a few amazing ideas.

    I really liked “#6 Know that people love people with flaws”

    For me, It’s important I connect with my customers on a personal level. I want them to be able to relate to me. I don’t want them feeling intimidated and therefore i’m unapproachable.

    After all, we were all beginnings at some point.

    naomi

    • Brian Horn

      Apr 17, 2014 at 1:07 pm

      Thanks Naomi! Personal connections are the most important.

  8. Ani

    Apr 14, 2014 at 6:50 pm

    Just in time, as I am making my first steps in becoming online entrepreneur 🙂

    • Brian Horn

      Apr 14, 2014 at 7:54 pm

      Good to hear Ani!

      Create it and do it. Best thing in the world…

  9. Stewart A. Alexander

    Apr 14, 2014 at 5:32 pm

    Brian, you’re an ambassador for the authority marketing industry, it’s great being part of the same movement. Really good interview, filled with fundamental principles that will never age.

    Thank you.

    • Brian Horn

      Apr 14, 2014 at 8:35 pm

      Glad to have you on board Stewart. You’re doing it right.

  10. james simwanza

    Apr 14, 2014 at 8:23 am

    wonderful

  11. Donna

    Apr 13, 2014 at 10:23 pm

    I don’t think this really applies to women. Women are judged differently than men are.

    • Brian Horn

      Apr 14, 2014 at 10:21 am

      There are a lot of women entrepreneurs, leaders and top experts.

      While, unfortunately, many times women are judged differently than men…these methods work for both genders.

    • James

      Apr 17, 2014 at 5:15 am

      Thats a pretty weak excuse and you did not Favors for all females writing this.
      BTW My Director is a female and writes for many top tier websites and magazines and would never settle for that excuse.

      Maybe you should read some perspective articles.

      All the best.

  12. Emily Filloramo

    Apr 13, 2014 at 6:43 pm

    Great reminders in this post. Thank you for reinforcing #2 on micro-specialize. I have found that to be very helpful in getting my message across.

    Combined with #6 of exposing my flaws and my old “baggage” and how I went from point A to point B helps people to understand why I do what I do.

    • Brian Horn

      Apr 14, 2014 at 10:18 am

      Thanks Emily!

      Microspecialization has been a key for me too.

      …and I love when people expose their old baggage and tell the story of their rise. Good stuff.

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7 Main Reasons Why You Need a Digital Marketing Strategy in 2018

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digital marketing strategy

The face of marketing has changed significantly in the past few decades and even more so in the past few years. People are more informed when making purchases, thanks to the overwhelming availability of information online for virtually all products, companies, and people. Now, followers are your potential customers. As a result, digital marketing has become the preferred marketing strategy for many companies that exist today.

Even so, not all companies have a solid marketing strategy from which they work. While many companies are successfully trucking along without any clear digital marketing strategy, they are not necessarily harnessing the full power of this online trend. If you are serious about making gains with your company or brand, then you must create a clear, actionable digital marketing strategy.

Not totally convinced your company needs one? Here are seven reasons why your company needs one stat:

1. A clear strategy will help you focus

Most companies want to increase their online reach by getting more Instagram followers or growing their Facebook page. This, however, does not serve as a sufficient goal. Companies must determine how many followers they want and by how much they want to increase their conversion rate. Without a clear, written strategy, it is difficult for companies to come up with an effective action plan since they aren’t quite clear on what their goals are.

2. Existing & start-up competitors will take your potential customers

Digital marketing is a very competitive industry and if you’re not actively competing then you are losing. For every hour that you are not making your brand known and accessible, you are losing potential customers to your competitors and all of your future competitors. This alone, should inspire you to get your digital marketing game strong.

3. Help you optimize and adapt

With a well-written plan, companies are able to regularly check in on their current methods and determine if they are working as effectively as planned. A plan can not only help you set goals, but it can also include built-in “check-ups” that allow you to regularly assess your methods. By regularly checking the efficacy of your methods, you can be certain that you won’t be wasting any valuable time or resources on things that simply are not working.

Iconosquare, for example, allows you to fully monitor the statistics of your Instagram page. By having access to detailed real-time stats, you can quickly adjust your strategy to follow the methods that work best.

“Time is the most valuable thing a man can spend.” – Theophrastus

4. Limit duplication of content or resources

Most companies have several people working in marketing and outreach. Even in small businesses, communication can get mixed and initiatives can be duplicated. By creating a clear digital marketing strategy, you are able to ensure that everyone on your team is on the same page. This will prevent not only duplicate content but also duplicate accounts, tools, and programs used. This saves both time and money.

5. Prepares responsive and efficient organization

The difference between a traditional marketing strategy and a digital one is that you are given a lot more wiggle room in your digital marketing strategy. One of the main challenges in marketing is responding to your audience, the market, and the everyday problems that come with running a business. With a solid marketing strategy, you can experiment with new approaches to gaining and keeping customers. This also means that you can eliminate methods that do not work.

6. You won’t know your online demand

You may think that you have an incredible tool, but your target audience may not agree. By crafting an online marketing strategy, you are better able to not only provide better services but also find out which services your potential customers actually want. In fact, many companies function solely through Instagram, placing all of their product and marketing efforts on the social media platform. By doing so, they are able to closely monitor customer profiles and behaviors, the behavior of competitors, and the latest trends in the market. An Instagram account can help you easily achieve each of these things.

Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper

7. Helps in the management of resources

Without a well-thought out strategy, your business can quickly overspend on resources or tools that many not be effective. By setting a budget within your plan, you are better able to allocate funds in an efficient manner. This is absolutely crucial for any business that is looking to make a profit.

A super common strategy among Instagram marketers is to use helpful tools that don’t break the bank. Many marketers pay for programs that gain Instagram followers for a minimal cost so that they can focus their main resources on ad campaigns and creative design, instead.

Creating a digital marketing strategy doesn’t need to be a high-brow project. You can simply begin by stating clear goals and experimenting with tools that fit within your budget. In fact, a good online marketing strategy will likely change several times each year as it adapts to the audience and trends. The important thing is that you make one.

How are you growing your digitial marketing strategies for 2018? Let us know through the comments below!

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5 Steps to Regaining Stability After Your Million Dollar Business Idea Fails

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business failure

You probably must have heard that seven out of ten businesses fail within the first ten years of their conception. While this revelation might seem alarming, the fact remains that business failure is like a cake from which every entrepreneur must have, at least, a bite.

The common assumption of most entrepreneurs is that businesses with no solid ideas are the ones that fail. So instead of taking their foot off the ground, they spend years trying to come up with the “million-dollar” idea they believe won’t fail.

No doubt, bad business ideas lead to failure often. But the truth is, business failure isn’t a tale that only organizations with bad ideas tell. Because, in most cases, good ideas fail too. In fact, several good ideas executed by some of the world’s most successful business leaders in the early stages of their careers, failed.

Bill Gates, co-founder of Microsoft Corporation, once started Traf-O-Data alongside Paul Allena data-analyzing company that failed. Steve Jobs, while he was CEO at Apple, launched Apple Lisa, Apple III and other great products that failed. Henry Ford, the founder of Ford Motor Company, earlier launched two automotive companies that failed.

Although these entrepreneurs encountered failure, they never allowed it prevent them from working towards success.

In case your good business idea has failed and you’re about quitting, below are five actionable steps you can take to regain stability:

1. Accept the truth

Many entrepreneurs are suppressed by their failures because they keep running from the truth. When a business idea fails, it’s pointless shading the truth or shying away from the reality. A failed business idea is a failed business idea, period! Microsoft, for example, came into existence as a result of Gates’ ability to accept the truththat Traf-O-Data had failed.

Steve Jobs, co-founder of Apple, once said, “If I try my best and fail, well I have tried my best.” Once business owners learn to accept the bitter truth that their excellent business idea has failed and cease investing their time, money, and energy trying to breathe life into it, getting back on track will become less difficult.

“The world won’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.” – Bill Gates

2. Take responsibility

One of the many wrong steps business owners and executives take after their great business idea fails is playing the blame game—that is, giving excuses for their failure. Whether you head an Inc. 500 company or a mom-and-pop store, you have to take responsibility when your good business idea fails.

Taking responsibility, in the case of a large organization, doesn’t mean avoiding to discipline anyone whose incompetence directly led to the failure. Rather, it means spending less time on passing blames and giving excuses, and focusing more on the way forward. Instead of shifting blame when a good business idea fails, take responsibility for the failure and ensure you prevent similar failures from reoccurring.

3. Ask “why?”

For every failure a business experiences, there’s always a cause. Most times, good ideas fail due to poor execution, improper planning, wrong managerial decisions and the absence of professional hands. Knowing every failure has a cause, you need to ask yourself, “Why did ‘X’ business idea fail?”

Bill Gates, one of the world’s most successful business leaders, once said, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” When you know the cause of the failure, you will be able to extract a lesson or two from the unpleasant event. These lessons, in the future, can serve as a mapguiding you on the pathway to success when you embark on a similar quest.

4. Avoid negativity

In entrepreneurship, failure is one ingredient that makes the journey worthwhile. Therefore when a business idea fails, entrepreneurs are left with only two options: to come up with a new idea or modify the existing one, and get going. Although this is the norm, many entrepreneurs never make it back up because of one thing: Negativity.

Negativity (or pessimism) alone can ravage any entrepreneur’s business journey. Embracing self-doubt, spending time with toxic individuals, and submitting one’s self to chance are loopholes through which negativity steps in to ruin an entrepreneur’s career. To gain stability after your good business idea fails, you must abstain from pessimistic thinking and build relationships with positive, like-minded individuals.

“Defeat is a state of mind; no one is ever defeated until defeat has been accepted as a reality.” – Bruce Lee

5. Take the punches and keep moving

The ability to get up and keep moving after experiencing multiple failures is what differentiates real entrepreneurs from “aspiring” entrepreneurs. Or borrowing Steve Jobs’ words, “I am convinced that about half of what separates successful entrepreneurs from the unsuccessful ones is pure perseverance.”

You are an entrepreneur. One with a goal, vision, and mission. You didn’t start out as an entrepreneur believing the journey would be filled with rainbows and unicorns, did you? When your best business idea fails, remember that you are an entrepreneur. And in entrepreneurship, throwing in the towel sooner than necessaryeven after experiencing failureis against the rules of the game.

How do you recover from a set back?  Comment below!

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‘Computer Says No’ Type People Are The Problem.

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Saying no without listening is the problem.

It’s the cause of why we fail to innovate. It’s a form of arrogance that focuses all of our energy on our own selfish thoughts. This never-ending pursuit of one’s self-importance is the cause of everything, as a human race, we do not want.

 

Ciggies, Panadol and Coke Zero enter the room.

Last week, I had a profitable business idea squashed by one of those computer says no types that this article is based on.

She entered the room.
Before I opened my mouth, she looked like she was pissed off and acted superior.

She then placed her half-smoked packet of ciggies, her full bottle of Coke Zero (who’s fooled by this so-called ‘healthy option’) and a fresh packet of Panadol on the table. If that’s not a cocktail of problems right, there then I don’t know what is – back to the story.

I explained the business proposition, and before I finished, she said no.

“That’s not how we do things.”
“Let’s create a project.”
“Let’s write a strategy.”
“We don’t have the resources.”

When is it ever the right time? When will we ever have the right strategy? From what I’ve seen, a project equals taking our time and wasting our competitive advantage. Success is about moving quickly. Success is about listening. Success is about trying new things and not following the old way.

 

It’s the lack of emotion that is the problem.

This story above was disappointing for the fact that there was no emotion. It wasn’t two people having a conversation; it was one person being unemotional like a computer and spitting out a generic answer, while the other person just wanted to be heard.

 

No one has all the answers.

The computer says no mindset suggests that there is a hierarchy. It suggests that some people should be worshipped while others should bow down. This old model of the business world died a long time ago.

“We’re all global citizens that are equal and deserve to be heard”

The very answers these computer says no people think they have are what needs to change. Their answers are built on old models and need an upgrade. There is no one answer. The solution to different problems is never the same and the solutions are forever changing. The market is forever changing. People are forever changing. Nothing is static. Everything is in flux.

 

They don’t listen; they just say no.

Listening is where everything begins. You’ll never be successful unless you learn to listen. Listening is a skill and it’s forgotten way too often. Less is more. Understanding the problem and being brilliant is in the listening.

“Most of the answers you seek are hidden in the dialogue you’re currently ignoring”

 

Next time the computer says no, tell the computer you’re only accepting yes.

Let’s not make this a whinge session. What can we do about these computer says no people? Tell them that you’re only accepting yes. Be relentless. Challenge them and make them feel uncomfortable. Don’t allow yourself to be ignored. Do all of this with respect.

Part of what causes these no responses is laziness. It’s easier to say no than it is to exuberate energy and try to say yes. Now I’m not saying the Panadol, Coke Zero and ciggies were the entire cause (or am I?) but energy sure plays a part. When we’re living in a state of perpetual tiredness, we make dumb, computer says no, decisions.

You do have energy though. Your energy can break through the no’s and somehow find a way to get to a yes. Don’t accept defeat. Refuse to fail.

 

It’s easy to say no.

No requires very little thought. No says “Let’s just remain the same and not change anything.”

No is the easy way out for these computer says no people. Don’t let them win so easily.

See their weakness for saying yes and challenge it.

 

Make them work for their no.

Get them to give you clear and articulate reasons as to why the answer is no. Don’t let them get away with being lazy. Force factual evidence to be provided. Bring other people in to support your rationale for them to say yes. Go up the line. Speak to their boss if you have to.

Whatever you do, make them work for their no. Don’t allow them to get away with being lazy.

Don’t let the human race fail to progress because someone is not willing to use critical thinking and spend time tackling issues head-on.

 

No doesn’t mean no.

No means not right now.
No means I’m scared.
No means I don’t understand.
No means I might be threatened by you.

Try to find the true meaning of why you’re being told no. Computer says no type people are often fearful and scared of uncertainty. They look for proven ways rather than going into the shadows and searching for the unknown – also known as a new approach.

 

All is not lost.

These people can be changed. We can change their mindset. All of us need to be part of the solution to stamp out this epidemic. Pointing out the problem is not enough; we must empower each other to be part of the solution.

 

***Final Thought***

Computer says no people are tearing apart good ideas. They’re preventing innovation and they must be stopped. You have the power to force them to change and to listen. It begins and ends with each one of us not allowing this mediocrity in our communities, companies and social lives to continue on.

I declare Computer Say’s No Behaviour unacceptable.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Process And Red Tape Does Not Equal Progress.

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The corporate world has taught me the truth about process and red tape:

“Process creates people who follow it and believe they are superior for doing so. The reality is that the people who question the process are the true heroes”

Obviously, some process is needed, but the traditional way makes no sense.

Here’s how to rethink process:

 

Most processes lack critical thinking.

Ask yourself “Why are we following this process?”

Modern business requires you to think and know why you do what you do. Just because it’s the way it’s always been done, does not make it’s functional or practical. My grandpa’s horse and cart was functional back in the 1920’s and today it’s a useless pile of junk.

Critical thinking is needed with respect to “process.” Don’t become a process sook.

 

A lot of processes are kept beyond their expiry date.

The challenge is that the digital world is moving so fast. The moment you invent a process, the customer starts to do something different. That’s why a flexible process with minimal framework is ideal.

The process must move with the market and the people who use the process.

” Too much process turns people into critics that ridicule anyone who goes ‘outside of process’ “

Process can quickly become a means for people to become critical and insult each other. Going outside of the process to make business happen (which pays the bills) is not something that should be looked down upon. Instead, when this happens, we need to ask why the process wasn’t suitable.

 

Every process should regularly be reviewed.

Okay, so you have to have a process for something. It needs to be continually challenged.

Why do we have this process?
What do customers think of it?
Is it still timely?
Are there any steps in the process we can remove?

Out of date processes are destroying your business and if you are working for a company that has to follow them, you become de-motivated quickly.

There’s always another business you can work for that doesn’t have the same dumb process, so keeping people becomes hard as well thanks to too much process.

 

Rounding up things together like sheep.

You can’t round people and businesses up like a flock of sheep.

No two people are the same.
No two businesses are the same.

Unfortunately, very few business and people are the same. I rejoice that fact otherwise life would suck big time. We’d become even more bored and spend more time looking at a not so smartphone.

Embrace individuality. Let people think outside the process box. You’ll be amazed by the results. You might even build the next Facebook by doing so. When I see a black cat, with a white spot on it’s back, walk under a ladder, I shout out loud and do a dance!

Praise the heavens for the fact that the black cat is busting an ancient superstition. It’s time to sing Superstitious by Stevie wonder and get back in the groove.

 

Process kills innovation.

For the record, I hate the word innovation. It’s a buzz word that is frequently used and rarely practiced. Innovation can only thrive when we have a growth mindset. A growth mindset says that nobody is right and nobody is wrong. We’re all right in our own way and we are all continuously learning.

You can’t have an innovative culture or workplace if you suffocate it with the lethal gas that is too much process. Process turns dreamers (innovators) into deranged zombies that can’t wait to get home and get drunk.

 

Imagine if Uber followed the process.

That’s right: What if Uber did what every other taxi company did? We’d have the same broken system that doesn’t serve the customer or the driver. We’d never know what it was like to book a service, and then walk away without pulling our wallet out.

 

Frustration with “the process” is good.

You know why I love it when people get pissed off at too much process? Because it creates the seed of entrepreneurs. Entrepreneurs can’t take too much process and they end up proving people wrong by going and doing something better themselves.

If people didn’t get pissed off by out of date process, then we wouldn’t have a lot of the tech giants we have today. So again, don’t let the negativity take over. Take the negativity that is process and go and fix the problem, and charge money for it.

For those that do, I look forward to your email in the future that says thank you. Your welcome for these words I write which encourage you to stand up to BS process that makes no sense. Rebels move the world forward with their passion and they spit in the face of being suppressed by mediocrity.

We all have potential.
We can all do crazy, awesome stuff.
Don’t let too much process ruin the fun party!

 

In conclusion….

Process kills dreams.
Process kills companies.
Process kills ideas.
Process kills people and their potential.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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