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6 Effective Ways To Become A Well Known Authority In Any Niche

Joel Brown (Founder of Addicted2Success.com)

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Brian Horn How To Become An Authority Expert In Any Niche

Best-selling author and Authority Expert “Brian Horn” helps entrepreneurs and celebrities leverage their knowledge to gain authority status in their industry. Brian is a pro at amplifying his clients message and shows them how to convert their new audience into high paying customers.

Brian has been profiled and featured on ABC, CBS, NBC, Fox, Forbes, Advertising Age and Inc Magazine named Brian an “emerging business leader to watch.”

The Wall Street Journal said:
“Horn’s ability to make a client into the Google Authority of their niche is simply remarkable.”

I was fortunate enough to have the chance to interview the main man “Brian Horn” to discuss the many different ways that people can better position themselves to become a force to be reckoned with and an Authority in their niche’.

So let’s read on, as Brian shares his 6 Ways to become a well-known Authority in any field.

 

6 Ways To Become An Authority

 

1. Position yourself

Don’t just focus on getting more traffic, or getting more sales. Take it back a few steps. Instead, start positioning yourself as the educator and advocate for the success of your prospects and customers. So now and then, go back to that one statement and ask yourself “Am I educating my prospects and customers? Am I advocating for their successes?”

A great example of an authority would be “Richard Simmons“, he’s been active since the 70’s as a health and fitness personality. You see him online and on TV Infomercials, and sure he is funny and sometimes over the top but let’s look at 2 things that he does to position himself as the authority in his field:

– He is an educator: He puts out daily content in the form of e-mails and messages on his site, videos on a regular basis and he’s always cranking out new DVD’s.

– He is also an advocate: Unlike all the other fitness products that are usually showing fit people working out, Richard will spend a lot of his time sitting at the bed side of people who are so morbidly obese that they can’t get out of bed and he’s crying with them, showing them he understands what they are going through. He tells them that he was also a heavy guy before and he shows them he really cares about them by putting himself in their position.

 

2. Micro-specialize

You really need to refine what you’re offering. Get super specific about what you are offering, and who you are offering it to. That way you will also have less competition. Instead of offering, let’s say “Marketing Services” where you will be competing against the likes of Seth Godin and everybody else that is really well-known and big in that field, you specify that you, for example, will just help Small Businesses in the Health Care industry with their Facebook promotion. With something that specific, you have very little competition. You can become really good at it, you learn more and more about Facebook, how people in the Health Care industry talk, how they think, what their pains are and what makes them successful.

You have micro specialized yourself to be the expert for their needs.

 

3. Know that people don’t care how smart you are

A lot of people think they have to be smart to be an authority. People will try to impress others with their knowledge, when most people couldn’t care less about how smart you are. I do a lot of authority building with Dentists and Dr’s and one of the things I tell them is that “people do not care about the diploma on your wall, you need to get that completely out of your head.” Nobody calls the dentist’s office and says “Well…. what does his diploma say?“.

If people have paid a lot of money for education, events and info products, I’m all for that, that’s great but at the end of the day people just want to know whether or not you can help them.

 

4. Know your type

There are 4 different Authority types that we use to help people position themselves:

1. The Mr. Joe Every Man Type: The “I can do it, you can do it!” type of person.

2. The Cowboy: Someone like Gary Vaynerchuk. A little over the top, calls out, is controversial and likes to curse a lot.

3. The Soldier: A protector type of person. This works great within Financial industries and is represented through a Dave Ramsey or a Suze Orman personality. They appeal to people who have been beaten down by a situation and they are there to protect them. So a Suze Orman or Dave Ramsey type of person would say “The credit card industries are evil, they have ben praying on you but follow this simple advice and you will be protected from those bad guys“.

4. The Wizard: Someone who has a very specific type of knowledge that doesn’t try to push-off on other people or make them just like they are, they try to help others to become a little more like them.

Tony Robbins is like a wizard. Tony doesn’t say “Hey come to my events and you will be just like me“, there’s no way you are going to be like Tony, but you can use his teachings to be a little bit more like him, and a little bit of that rubs off on you to want to be better.

 

5. Quit buying lots of products

I see people all the time that say “Ok, I’m just going to read one more book, I am going to one more seminar“, just because they get that hit of Dopamine, they think they are doing something better.

It is much more effective to focus on your mindset, focus on getting a good strategy down that is repeatable and that you can expand with instead of buying all the products ‘YOU THINK YOU NEED’ before you can start.

 

6. Know that people love people with flaws

So we do this in two ways. 1. Is with back stories. So if you are a Mr.Joe Every Man Authority, you would be someone who has lost a lot of weight and is now a fitness advice person who says “Hey, I lost 300 pounds, now I’m fit and you can do it too“, or “Hey I was broke, living in my truck so I learned how to invest in Real Estate and now I’m a millionaire“. Those back stories work great because they show that they were a failure before and it resonates with a lot of people.

The 2nd way is by poking fun at your self and showing a little self-deprecation. Someone who is a great example of this is Oprah Winfrey, with her weight struggles. Oprah does a really good job at this, she talks very openly and honestly about it. She doesn’t try and hide it or tell people not to talk about it. People love that about her.

 

If you want to hear more great advice by Brian Horn on how to master the art of Authority then tune in to his podcast shows with Jack Mize, an Online Media Marketing Strategists for small business owners and local marketing consultants.

Authority Alchemy - How to Be An Authority In Your Industry

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

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21 Comments

21 Comments

  1. Leopoldo

    Jan 24, 2015 at 9:26 pm

    Every weekend i used to pay a visit this web site, because i
    wish for enjoyment, for the reason that this this web page
    conations really pleasant funny information too.

  2. My BIG problem in the past has been what Brian mentions in #5,… buying too much.

    By keeping up with the most recent product launch promotions, one ends up simply (AND ONLY) chasing the next shiny object, which, in the long run, makes one just spin their wheels, leaving them unproductive and without focus.

    Without focus, you end up NOT being able to do #2 – micro-specialize. Sure, you’ll have a smaller audience, but MUCH more responsive and receptive to what your business (goals, messages, promotions, etc.) should be about – serving your clients, making them awesomer!

  3. LM Smith

    Apr 16, 2014 at 2:45 pm

    Great Post. Brian you are setting a tone for Professionals to listen to and take notice. Looking forward to the Movement!

  4. David Taylor

    Apr 15, 2014 at 9:19 pm

    Great tips for building success

  5. Kreedos

    Apr 15, 2014 at 2:51 pm

    Excellent article. I find that exposing ones flaws shows humility and makes you more attractive.

    • Brian Horn

      Apr 17, 2014 at 1:11 pm

      Thanks man! I totally agree. Huge part of being relatable is opening talking about your flaws.

  6. victor

    Apr 14, 2014 at 11:32 pm

    Finding your niche can sometimes be hard to see and feel, as they say you can see the forest but not the trees. Many people don’t like being seen when we get that pat on the back specially in Australia. But the majority of us secretly inside want to be recognized by our peers. this is a hurdle we have to jump over.

    • Brian Horn

      Apr 17, 2014 at 1:10 pm

      I’m from Texas, the Australia of the US. 🙂 Same way here Victor.

      The bigger issue is people not believing they are worthy or every ready to be seen as a top expert.

      But once they realize that they ARE ready…right now, and then hit that level…they see its not so mysterious and unattainable.

  7. Naomi@business start ups

    Apr 14, 2014 at 9:02 pm

    Hi Brian,

    Great post. It’s given me a few amazing ideas.

    I really liked “#6 Know that people love people with flaws”

    For me, It’s important I connect with my customers on a personal level. I want them to be able to relate to me. I don’t want them feeling intimidated and therefore i’m unapproachable.

    After all, we were all beginnings at some point.

    naomi

    • Brian Horn

      Apr 17, 2014 at 1:07 pm

      Thanks Naomi! Personal connections are the most important.

  8. Ani

    Apr 14, 2014 at 6:50 pm

    Just in time, as I am making my first steps in becoming online entrepreneur 🙂

    • Brian Horn

      Apr 14, 2014 at 7:54 pm

      Good to hear Ani!

      Create it and do it. Best thing in the world…

  9. Stewart A. Alexander

    Apr 14, 2014 at 5:32 pm

    Brian, you’re an ambassador for the authority marketing industry, it’s great being part of the same movement. Really good interview, filled with fundamental principles that will never age.

    Thank you.

    • Brian Horn

      Apr 14, 2014 at 8:35 pm

      Glad to have you on board Stewart. You’re doing it right.

  10. james simwanza

    Apr 14, 2014 at 8:23 am

    wonderful

  11. Donna

    Apr 13, 2014 at 10:23 pm

    I don’t think this really applies to women. Women are judged differently than men are.

    • Brian Horn

      Apr 14, 2014 at 10:21 am

      There are a lot of women entrepreneurs, leaders and top experts.

      While, unfortunately, many times women are judged differently than men…these methods work for both genders.

    • James

      Apr 17, 2014 at 5:15 am

      Thats a pretty weak excuse and you did not Favors for all females writing this.
      BTW My Director is a female and writes for many top tier websites and magazines and would never settle for that excuse.

      Maybe you should read some perspective articles.

      All the best.

  12. Emily Filloramo

    Apr 13, 2014 at 6:43 pm

    Great reminders in this post. Thank you for reinforcing #2 on micro-specialize. I have found that to be very helpful in getting my message across.

    Combined with #6 of exposing my flaws and my old “baggage” and how I went from point A to point B helps people to understand why I do what I do.

    • Brian Horn

      Apr 14, 2014 at 10:18 am

      Thanks Emily!

      Microspecialization has been a key for me too.

      …and I love when people expose their old baggage and tell the story of their rise. Good stuff.

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Startups

Here’s How Facebook Can Shape Your Startup in 2018

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facebook for business

Out of the many things that Facebook can do, it has the impeccable power of shaping your startup and providing a huge platform to reach out to its customers. Startups are constantly using the features of Facebook to engage their customers and implement in their content strategies in the unique ways.

Do you want to use this most popular social media platform as a marketing strategy for your startup or business? Here’s how Facebook can shape your business in 2018:

1. The rising trend of videos

Videos are undeniably the hottest trend of present times. The first thing that you most often come across on the social media platform is videos. There are various reasons why the popularity of videos has grown to strikingly unprecedented levels on social media platforms.

The content around us is evolving more and more with each day and can be credited to the changing preferences of people. The long written blogs and other stories are being converted to short videos and video stories. To understand why people prefer videos more than anything else, ask yourself if you were given a long paragraph to read and a video, what would you choose? Videos are always more engaging than written content.

It has the power to instantly connect with people and touch their emotional self in a more compelling manner. Videos are the relatable and much easier way of grasping things. More and more companies these days are using video as a marketing tool.

So, it doesn’t matter if it is a product launch or a DIY tutorial, or an advertisement, videos are one of the best ways of engaging the customers. Facebook is providing a wonderful platform for videos to flourish and shape businesses in the coming years.

“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer

2. Use the power of live marketing

One of the most advantageous and unique features of Facebook is Live Marketing. Live Marketing has helped businesses and startups attain an upper hand in the market and stand out with their strategies. As intimidating as live marketing on Facebook sounds, it’s equally tricky and challenging to accomplish. If done the right way, it can do wonders for a business and shape their strategies towards unconditional support from their customers.

Facebook’s algorithm uses over 100,000 different signs to decide which posts should be prioritized on the customer’s feeds. So, no matter how great the content you produce is, there is a strong chance that your content will get overshadowed by the unlimited posts from friends and family.

So, if you want your message to be heard, one of the best ways is to go LIVE on Facebook. The live feature from Facebook instantly provides a free pass to the business and enables them by reaching in front of the queue to speak directly to the customer.

As you go live, all those following you receive an instant notification to connect with you. While going live is facilitating Facebook to get more and more customers hooked on to their sites, it is also enabling companies to catch their customer’s attention. You can stream a lot of things live on Facebook. These can be seminars, any discussions, interviews, or events. Think of ways to go Live and embrace this great feature.

3. Get your fans to create wonderful content

Another way that startups are shaping their strategies on Facebook is through their own customers. It’s always a great idea for customers to interact with your business so that you get some buzz in the market. You can ask your happy customers to create content for you. This tactic will help rush the engagement and accelerate more attention towards your business page.

Let people talk about you more and more and letting Facebook know that there is a constant buzz around your brand. Driving engagement with the audience is a successful social media strategy that has a life of its own. One of the most basic examples are the meme pages on Facebook. They let their audience post memes, which is the core content in their case, and circulate them to the rest of the world.

You can come up with contests which require posting photos and videos online. If you are a food brand, you can ask your customers to post pictures of a recipe that they tried at home, or video of a new recipe. This will draw a great engagement to your brand and help you gain your audience’s attention.

“When you say it, it’s marketing. When they say it, it’s social proof.” – Andy Crestodina

4. Paid advertising

Paid advertising is one of the keys to achieve your objectives. It’s important to understand that while paid advertising might not work for everyone, it ultimately comes down to the ROI of your strategy.  

Paid advertising is quite inexpensive, as compared to other advertising channels and platforms in the market. It can help you get a number of potential leads, and most importantly attention among your target customers.

5. Start a Discussion

Facebook allows you to start a discussion to engage people and leave them with something to talk about your brand. There are some ways that you can initiate discussions, such as polls, quizzes, reviews, etc. Through these tactics, Facebook can help your startup get your customer’s attention and understand their personas for forming better marketing strategies.

Customer personas revolve around knowing the habits, likes, dislikes, age, preferences etc. of the customer. Through the discussion, you can get to know your customer and customize your content based on their likes.

How do you use Facebook as a marketing channel for your startup or business? Please share your thoughts in the comment section.

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Startups

3 Excuses to Overcome When Starting Your Business

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overcoming excuses

At one point or another, you’ve probably had a great idea. For some, that great idea comes when they’re driving down the road. For others, it comes when they’re singing in the shower. For Tenacious D (Jack Black’s band), it came in a dream. Unfortunately for him, he couldn’t remember what the great idea was, but wound up writing a song with these words, “This isn’t the greatest song in the world, it’s just a tribute to the greatest song in the world.” The fact of the matter is, we all have great ideas. What separates those who are successful from those who aren’t is one little word – action.

I had the privilege to sit down with Alex Nerney, Co-founder of Create & Go, who used a process of sorts to establish two online websites grossing $100k/mo in profits. Alex talked about three things that hinder a business owner from bringing that idea into a reality. He also interjected three solutions to get rid of the yips and succeed. Hang on, your success is on it’s way.

1. There’s Too Much Competition

As quick as the business idea hits you, something else begins to gnaw at your brain – doubt. Doubt is a common emotion when it comes to creating something new. All of a sudden you realize you’re going to need “this” and “that” and “the other thing” to make it work and you begin to have a realization of the fear of failure. Mr. Nerney explains, while a lot of business ideas that pop up every day on the internet do not work out for the idea-owner, it’s not the fault of the idea.

For example, if you feel like you’re an expert in Facebook advertising and you want to create a consulting company to help other businesses succeed in Facebook ads, right from the beginning you’re going to notice there’s a TON of Facebook ad consultants out there.

Solution: Needle the Niche

Alex says to make your idea unique by niching down. In other words, don’t simply consult on the entire spectrum of Facebook advertising, but perhaps you could make it even more fine-tuned by being the expert at Facebook video ads for dress and apparel companies.

Now you have something to work with. Now you are targeting a specific origin of customer and, if your passion is in apparel (or whatever it may be), show your strengths by displaying an example for them. Niching down is a powerful way to help your business idea stand out from the crowd.

“The biggest competition is myself. I am not looking to follow others or pull them down. I’m planning to test my own boundaries.” – Rain

2. I Don’t Know Enough About This

Alex says, “The most dangerous part of saying ‘I don’t know enough about this’ to yourself is how it strings you along and convincing you to wait for the clandestine moment where you’re finally ready.” Inevitably, action will be required on your part if you are truly serious about accomplishing this particular goal in your business.

Without action, you never truly learn anything from your failed tasks. If you can create a positive mindset about your goals and begin to understand failure isn’t a closed door, but simply another opportunity to craft your creation a better way.

Solution: Don’t Ever Quit

After speaking with Alex on this point, I was reminded by a man who was full of failures.

  • He lost two jobs
  • He ran for the state legislature and lost
  • He started a business and failed
  • His high school sweetheart died.
  • Defeated for Speaker of the House
  • Defeated for Congress
  • Rejected for Land Officer
  • Defeated for U.S. Senate
  • Defeated for the nomination of the Vice Presidency
  • Defeated for U.S. Senate AGAIN

This guy was full of failures. But there was one resolve in his attitude and the aspect in which he saw himself and where he was going. He never quit. Finally, in 1860, Abraham Lincoln was elected to be the President of the United States.

Don’t ever stop educating yourself. Don’t ever stop staying informed of the current issues of your potential clients and customers. Read, evaluate, learn, and jump in with both feet. You will eventually start to see progress in your learning curve. What would have happened to history if ol’ Abe had given up after the first few failures? I’m sure it would be a completely different story. If one door closes, another door opens in the pathway to success so keep your eyes open.

3. I Don’t Know Where To Start

With so many avenues of business appearing out of nowhere in the online business world, it can be confusing at times to know exactly what starting point you should attempt. If you continually watch competitors, how big their audience is, or how engaged they are with their customers, it can be intimidating.

Normally when you focus on others, you compare yourself to them and if you have 200 followers on Facebook and your competitor has 200,000, that’s a big wallop to the confidence level. It’s important to focus on what YOU are wanting out of your business idea.

Solution: Make Three Lists

If you’re coming against the “I Don’t Know Where To Start” wall in your business idea, Mr. Nerney suggests you pick a path and give it a try. Of course this needs to be something you’re passionate about or something you can bring value and quality to your customers or audience.

  • List 1 – Sit down and make a list of the talents you can bring to the table to a preferred customer. Do you write well? Are you great at building relationships? Are you a good communicator? Write those traits down.
  • List 2 – Write down what you want your business to accomplish. Will it be the Facebook video ads we discussed above? Whatever your decision make this the point where your customers simply have to have you over your competitor. This is where you can be different from the pack and it’s a great opportunity to stand out.
  • List 3 – Focus on the type of customer your business will be targeting. This is going to help you tremendously when you get started because your target area will be fine-tuned and won’t be straying off the beaten path getting stray customers who have no interest in what you’re trying to do.

“Fail often so you can succeed sooner.” – Tom Kelley

Alex describes this as a business persona. In essence, you are creating a mythical business which will be your ideal client. If you’re not targeting businesses, this will still work with individuals and is called “social personification”.

For instance if your business is going to do Facebook ads for clients who have apparel businesses, you would make a business (or personal) persona that looks something like this:

Business Name: The Company

Ideal Client: Single women ages 24 – 31 who prefer the night-life and fancy dresses

Best Seller: Long sleeve tops

Average Income: $50,000/mo

Desired Social Platform: Facebook

Their Main Problem: having trouble with Facebook video ads to target their customers

You get the idea. Alex mentions you can go very deep and intimate with this description. Eventually you will be targeting a company (or person) who fits this criteria by writing content that suits their needs, etc.

In Conclusion

Do you have a great idea yet? Are you cultivating a business plan as you read this article? Every successful business owner started exactly where you’re at right now. What will make you any different from them? Frankly, nothing can make you different except you.

Every idea has an excuse it battles and you will be able to realize right from the start whether your idea is worth acting on or not. Using the tips Alex Nerney has given you today, you could be on your way to creating one of the strongest businesses this internet has ever seen. Who knows? It could happen.

How do you overcome your own excuses? Let us know in the comments below!

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Why I Choose Career Suicide Every Day.

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Every day I commit career suicide in the eyes of many. Some would say I take a metaphorical dump on my own face each morning.

Why do I say that?

I say that because every day I do things that in the past would have been career suicide.

The things I do each day that people think are career suicide, which I believe are crucial for success in your career, are these:

 

Stir emotion.

Most people live their career in auto-pilot. They chase money and then wonder why they feel like sh*t later on. Auto-pilot forces you to forget about emotion and evoking it in others. Auto-pilot sucks the emotion out of us and causes us to wear a mask.

I choose to stir emotion in people because that’s what has taken me to new heights. When people feel emotion because of your actions they react in crazy ways.

An example from my own career is sharing emotional messages on LinkedIn. I share my deepest, darkest secrets, failures and emotional battles so others can benefit.

I continually get reactions that cause people to go crazy. This is why a lot of what I’ve said has gone viral many times over. The aim is not to be a social media star though; the aim is to stir emotion.

Emotion creates motion.

Emotion brings people closer to you which has incredible benefits in a business world that has lost a lot of human interaction.

 

Saying what you think.

I regularly tell people each day with politeness that “I’m not interested,” or “They’ve let me down,” or “I won’t be buying.”

Delivering these harsh messages is considered career suicide.

“What if someone gets upset?”

“What if they tell my boss?”

“What if I’m wrong?”

These are the questions that spin out of control in our minds when we say what you think. When you say what you think with politeness, you allow people to understand what you’re thinking.

This gives them an opportunity to change paths or move on to the next opportunity saving everyone time. Saying what you think is not career suicide; it moves business forward and it’s honest.

 

Choosing creativity.

We’ve all been enslaved for an hour by a PowerPoint presentation that has zero creativity. Creativity is career suicide in a lot of people’s minds because it’s expressing who you are.

Creativity is giving a non-typical answer to a problem.

Creativity is bringing your outside passion into the workplace.

Creativity is telling a personal story to change how people think.

Creativity is beautiful.

So many of your colleagues use no creativity in their work life and then they wonder why they lack passion.

 

Bringing up old failures.

We’re all selling every day whether we’re in sales or not – that’s the cliché we’ve all heard of, right?

When people sell you a product or service they rarely you tell you about its failures. If you knew those, then maybe you wouldn’t buy what they have to sell.

That thinking right there is flawed.

Talking about the failures looks like career suicide until you embrace the concept that most of us are wrong more often than we’d like to think.

We’re probably wrong more times than we’re right.

Talking about your failures in any context brings us in closer because we all share these same dirty little secrets. In fact, most of our failures look the same.

I talk about my failures all the time especially when people ask me about the big moments of success I’ve had. Someone asked me about the viral LinkedIn article I wrote recently and I told them about the one that was posted around the same time that pissed everybody off.

I wanted them to see what success really was and give them a backstage pass to the show that everybody pretends is not being performed every day.

Most of my blogging has been a failure except a few small parts. That is, until one day, it’s no longer a failure. Until I hit the tipping point.

Even once I reach the tipping point I’ll still continue to fail and so will you.

“Failure is not career suicide and you should talk about it more if you want to stop lying to yourself and everyone else. We’re all selling (I agree) so let’s start selling the truth”

 

Have a grand vision.

“That Tim guy talks a big game, doesn’t he? What a joke.”

That is the recurring thought that runs in people’s heads when I announce my grand plans and vision for almost anything I’m working on. Grand visions can make people think you are full of sh*t and have lost touch with reality.

This idea is nothing more than a limiting belief.

“Unless you start thinking big things in your mind you’ll never get close to anything of that nature. You’ll keep playing it small in the sandpit of a ‘realistic reality’ instead of a somewhat unreasonable vision for what you could be doing”

Grand visions are not about overselling what can be achieved; they’re about pushing boundaries and shooting for Mars and maybe landing on the moon instead which is still pretty freaking cool!

The practice of having grand visions is rarely practiced by many in the business world, so it’s a great way to stand out, be remembered and do something audaciously delicious.

Real Career suicide is having mediocre visions and not being the best you can be which may not even be imaginable yet.

 

Mention your health challenges.

I’ve had my fair share. From a near miss with cancer, to mercury poisoning, to stress levels that nearly crippled my career – I’ve seen it all and I’ve shared all of them.

I’ve noticed that my colleagues think talking about your health challenges is a sign of weakness because no one wants to work, partner or employ a human being who could be sick or dying.

The truth is the other way around: unless you talk about your health challenges, you’ll never have come face to face with your mortality which means you’ll take your time on this Earth for granted. That’s what will f*ck you up your career not some BS perception of weakness.

Knowing your mortality is strength in every aspect of your life and career.

“Weakness is followed by enormous strength”

 

It’s easier to be different than better.

Committing career suicide as described by others, like I have, will make you different. You can try and compete with the perfect specimens who only show the highlight reel of their career or you can do what so many are not prepared to do and play a different game.

Combining vulnerability, authenticity, honesty and humility looks like career suicide until you understand that it’s what differentiates the Martin Luther Kings from the Bob Kings who you’ve never heard of or respected or been inspired by.

 

Why should you choose career suicide?

You should choose career suicide because it’s nothing more than a false perception.

 

Career suicide is now what it takes to have career success. The two go hand in hand. Choose career suicide so you can distance yourself from all the fakery that has left people scratching their heads and wondering why they were born in the first place.

Choose passion and purpose instead of hiding behind a mask that makes you angry with yourself in the long-term.

Career suicide is about choosing to be human.

 

Join me in committing career suicide.

I’m going to pledge right now to keep committing these horrible acts of career suicide. It’s what I believe will move the business world forward.

I want you to join hands with me (let’s not do the Kumbaya thing) and commit to career suicide. What you’re really signing up to is a career that you never thought was possible.

My career has gone down that road and I’m never giving it up.

I want you to feel the same joy I feel when I commit career suicide.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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How Your Mindset Plays an Important Role in Scaling Your Business

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You have already validated your product within the marketplace and achieved significant traction, and now it’s time to scale. Shifts to managerial processes and internal workflows are crucial to growing your business. However, another critical element to this evolution is expanding your leadership mindset from focusing on launching your business, to growing it.

Founders who only focus on external efforts most often fail to succeed accelerating growth and have a harder time managing to scale their businesses. Dr. Carol Dweck has done an extensive research on achievement and success and has discovered a truly groundbreaking concept. In her book “Mindsets: The New Psychology of Success”, Dweck explains why it’s not just our abilities and talent that bring us success, but whether we approach them with a fixed or growth mindset.

This is one of the reasons, all the tactics, systems and strategies won’t help at that stage of your company’s development if you don’t have a strong mental game. Your mindset has to grow in lockstep with your business, and a fixed versus growth mentality can be a critical factor in achieving success. Let’s see why!

Fixed mindset entrepreneurs

This group has a defined identity and often uses labels and affirmations. They would see situations and qualities as unchangeable and their skills and capabilities as fixed. They may say: “ My experience is such that I won’t be good at/or successful at (some new task)”,  or believe that certain people were born leaders, or “the people’s type”, or communicative etc. The strengths and behaviors allowed them to successfully navigate the early stages of their business won’t be sufficient for scaling or could even work against them in the process.

The initial tactical approach needs to be replaced with a strategic one. That requires a shift in the mindset and identity, to see the bigger picture and understand what new behaviors and skills they need to develop in order to succeed the rapid changes coming their way. “Know it all”, keeping a tight control or not adapting are clear signs of a fixed mindset. How we choose to see ourselves and our identity can have a tremendous impact on our overall success.

“I think anything is possible if you have the mindset and the will and desire to do it and put the time in.” – Roger Clemens

Growth mindset entrepreneurs

This group is constantly evolving. Themselves and their businesses are never seen as a finalized structure. A company really grows by finding ways to serve a sizable market and/or constantly innovating and adding to their products or services. The same applies to entrepreneurs with a growth mindset. They seek ways to add to their skill set by not being afraid to be exposed to a challenging situation.

They are able to see the hard times as opportunities to develop a side of themselves they didn’t even know existed. They see themselves as a product of their experiences, hence they look for more experiences to help them expand and enrich their personality and skills even more. They don’t label or judge these experiences, they see them as an opportunity. The success of their company so far is a product of a number of contributions everyone on the team has brought in.

Data and feedback, negative or positive is welcomed and serves as a reason to get curious. That way of thinking enables continuous innovation and improvement. Change is always positive because it is not only a constant in business nowadays, but it brings more chances to evolve. Growth mindset entrepreneurs see the bigger picture of the journey, are more resilient and have more chances for a long-term success.

Here are a few ways to set yourself on the growth track:

1. Give up control and delegate

It’s absolutely understandable to have a tight grip on everything in the beginning stages. Most of the work is done by you, your co-founder and maybe another team member. The processes are not documented, so you’re used to overseeing everything closely. When it’s time to scale, you have to find a way to delegate appropriately. Not leaving the scene, but learning to trust and build your people up. Giving them the right tools to execute without you and helping them unfold their potential too.

2. Open up your mindset to see the challenges as growth experiences

The easiest way to do that is to simply ask yourself in the face or a difficulty or as a matter of fact in the face of success too: “What might be the opportunity here?” This will help you lessen your judgment of the situation and offer you different angles of how to solve the problem.

3. See the bigger picture

It is time to build the systems and most importantly to work on your strategy. As much as the creative side and the experimental phases are fun, scaling needs more structure. Instead of the immediate gains, seek ways to implement the tactical steps to follow the long-term strategy. Setting this in place will allow you to free up more time, so you can get involved in solving the harder problems. And this is essential to get through the threshold.

“Grinding is a mindset and a willingness and commitment to work at it.” – J. B. Bickerstaff

4. Take ownership

Take ownership of your attitude and leave your ego behind. Having a growth mindset is about being open to admit you can and will fail. How you see the difficult situation is what makes all the difference. Failing is a part of the learning process and the more you get used to sitting with these experiences and grow from them, the more your identity will develop. Adopt a perspective of being in the constant act of becoming and evolving. Everything that happens serves as a test to teach you what works and what doesn’t. You must be versatile and embrace change as something inevitable and beneficial.

It is great to be recognized as an expert, but when it comes to entrepreneurship, as Andrew Weinreich, a serial entrepreneur, said to me a few weeks ago, it is vital to have the basic understanding and general knowledge about the different areas of your business. You don’t have to be the best in everything, but curiosity and being open to learning new things constantly will help you connect the dots and see the big picture. It is important to understand how things fit together, so you see the opportunities for connections inside and outside of your company. That naturally leads me to the last point.

5. Celebrate the success of others

Celebrate the success of others and appreciate collaborations and partnerships. Noticing and validating the success of other people will help your mindset shift in a positive and more abundant perspective. Understanding that there is enough pie to go around for everyone is a game changer to your level of growth.

It will enable you to internalize your own wins as well and determine the qualities and skills you have acquired up to this point. Most importantly, it allows you to build deeper connections which can lead to more satisfaction and of course opportunities for your own business to grow.

You’ll be a part of the whole and surrounding yourself by successful people will bring you more motivation. Always seeking a “win-win” situation is the way to go if you want to build strong partnerships and expand your network for future positive ventures.

At the end of the day, you need to think big to achieve big results. Scalability has to do a lot with your mindset and building from that place makes a difference.

What are some techniques you use to level up your mindset? Comment below!

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Life

5 Ways to Realize Your Authentic Self

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authenticity

I was a scared kid throughout my younger years. Overly-cautious and wildly unsure were just a few of my characteristics as I headed into adulthood. Unfortunately for me, I wasn’t present to many of the decisions I made in my youth in regards to navigating life thus I was blindly going along with it. (more…)

Dan Whalen is a franchise operator with College Hunks Hauling Junk & Moving, personal development writer, and NLP master practitioner. He has a background in business management and team leadership spanning nearly a decade, and has a deeply-rooted passion for helping people experience fulfilling lives. You can find him on Twitter at @DanielJWhalen.

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21 Comments

21 Comments

  1. Leopoldo

    Jan 24, 2015 at 9:26 pm

    Every weekend i used to pay a visit this web site, because i
    wish for enjoyment, for the reason that this this web page
    conations really pleasant funny information too.

  2. My BIG problem in the past has been what Brian mentions in #5,… buying too much.

    By keeping up with the most recent product launch promotions, one ends up simply (AND ONLY) chasing the next shiny object, which, in the long run, makes one just spin their wheels, leaving them unproductive and without focus.

    Without focus, you end up NOT being able to do #2 – micro-specialize. Sure, you’ll have a smaller audience, but MUCH more responsive and receptive to what your business (goals, messages, promotions, etc.) should be about – serving your clients, making them awesomer!

  3. LM Smith

    Apr 16, 2014 at 2:45 pm

    Great Post. Brian you are setting a tone for Professionals to listen to and take notice. Looking forward to the Movement!

  4. David Taylor

    Apr 15, 2014 at 9:19 pm

    Great tips for building success

  5. Kreedos

    Apr 15, 2014 at 2:51 pm

    Excellent article. I find that exposing ones flaws shows humility and makes you more attractive.

    • Brian Horn

      Apr 17, 2014 at 1:11 pm

      Thanks man! I totally agree. Huge part of being relatable is opening talking about your flaws.

  6. victor

    Apr 14, 2014 at 11:32 pm

    Finding your niche can sometimes be hard to see and feel, as they say you can see the forest but not the trees. Many people don’t like being seen when we get that pat on the back specially in Australia. But the majority of us secretly inside want to be recognized by our peers. this is a hurdle we have to jump over.

    • Brian Horn

      Apr 17, 2014 at 1:10 pm

      I’m from Texas, the Australia of the US. 🙂 Same way here Victor.

      The bigger issue is people not believing they are worthy or every ready to be seen as a top expert.

      But once they realize that they ARE ready…right now, and then hit that level…they see its not so mysterious and unattainable.

  7. Naomi@business start ups

    Apr 14, 2014 at 9:02 pm

    Hi Brian,

    Great post. It’s given me a few amazing ideas.

    I really liked “#6 Know that people love people with flaws”

    For me, It’s important I connect with my customers on a personal level. I want them to be able to relate to me. I don’t want them feeling intimidated and therefore i’m unapproachable.

    After all, we were all beginnings at some point.

    naomi

    • Brian Horn

      Apr 17, 2014 at 1:07 pm

      Thanks Naomi! Personal connections are the most important.

  8. Ani

    Apr 14, 2014 at 6:50 pm

    Just in time, as I am making my first steps in becoming online entrepreneur 🙂

    • Brian Horn

      Apr 14, 2014 at 7:54 pm

      Good to hear Ani!

      Create it and do it. Best thing in the world…

  9. Stewart A. Alexander

    Apr 14, 2014 at 5:32 pm

    Brian, you’re an ambassador for the authority marketing industry, it’s great being part of the same movement. Really good interview, filled with fundamental principles that will never age.

    Thank you.

    • Brian Horn

      Apr 14, 2014 at 8:35 pm

      Glad to have you on board Stewart. You’re doing it right.

  10. james simwanza

    Apr 14, 2014 at 8:23 am

    wonderful

  11. Donna

    Apr 13, 2014 at 10:23 pm

    I don’t think this really applies to women. Women are judged differently than men are.

    • Brian Horn

      Apr 14, 2014 at 10:21 am

      There are a lot of women entrepreneurs, leaders and top experts.

      While, unfortunately, many times women are judged differently than men…these methods work for both genders.

    • James

      Apr 17, 2014 at 5:15 am

      Thats a pretty weak excuse and you did not Favors for all females writing this.
      BTW My Director is a female and writes for many top tier websites and magazines and would never settle for that excuse.

      Maybe you should read some perspective articles.

      All the best.

  12. Emily Filloramo

    Apr 13, 2014 at 6:43 pm

    Great reminders in this post. Thank you for reinforcing #2 on micro-specialize. I have found that to be very helpful in getting my message across.

    Combined with #6 of exposing my flaws and my old “baggage” and how I went from point A to point B helps people to understand why I do what I do.

    • Brian Horn

      Apr 14, 2014 at 10:18 am

      Thanks Emily!

      Microspecialization has been a key for me too.

      …and I love when people expose their old baggage and tell the story of their rise. Good stuff.

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Startups

Here’s How Facebook Can Shape Your Startup in 2018

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facebook for business

Out of the many things that Facebook can do, it has the impeccable power of shaping your startup and providing a huge platform to reach out to its customers. Startups are constantly using the features of Facebook to engage their customers and implement in their content strategies in the unique ways.

Do you want to use this most popular social media platform as a marketing strategy for your startup or business? Here’s how Facebook can shape your business in 2018:

1. The rising trend of videos

Videos are undeniably the hottest trend of present times. The first thing that you most often come across on the social media platform is videos. There are various reasons why the popularity of videos has grown to strikingly unprecedented levels on social media platforms.

The content around us is evolving more and more with each day and can be credited to the changing preferences of people. The long written blogs and other stories are being converted to short videos and video stories. To understand why people prefer videos more than anything else, ask yourself if you were given a long paragraph to read and a video, what would you choose? Videos are always more engaging than written content.

It has the power to instantly connect with people and touch their emotional self in a more compelling manner. Videos are the relatable and much easier way of grasping things. More and more companies these days are using video as a marketing tool.

So, it doesn’t matter if it is a product launch or a DIY tutorial, or an advertisement, videos are one of the best ways of engaging the customers. Facebook is providing a wonderful platform for videos to flourish and shape businesses in the coming years.

“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer

2. Use the power of live marketing

One of the most advantageous and unique features of Facebook is Live Marketing. Live Marketing has helped businesses and startups attain an upper hand in the market and stand out with their strategies. As intimidating as live marketing on Facebook sounds, it’s equally tricky and challenging to accomplish. If done the right way, it can do wonders for a business and shape their strategies towards unconditional support from their customers.

Facebook’s algorithm uses over 100,000 different signs to decide which posts should be prioritized on the customer’s feeds. So, no matter how great the content you produce is, there is a strong chance that your content will get overshadowed by the unlimited posts from friends and family.

So, if you want your message to be heard, one of the best ways is to go LIVE on Facebook. The live feature from Facebook instantly provides a free pass to the business and enables them by reaching in front of the queue to speak directly to the customer.

As you go live, all those following you receive an instant notification to connect with you. While going live is facilitating Facebook to get more and more customers hooked on to their sites, it is also enabling companies to catch their customer’s attention. You can stream a lot of things live on Facebook. These can be seminars, any discussions, interviews, or events. Think of ways to go Live and embrace this great feature.

3. Get your fans to create wonderful content

Another way that startups are shaping their strategies on Facebook is through their own customers. It’s always a great idea for customers to interact with your business so that you get some buzz in the market. You can ask your happy customers to create content for you. This tactic will help rush the engagement and accelerate more attention towards your business page.

Let people talk about you more and more and letting Facebook know that there is a constant buzz around your brand. Driving engagement with the audience is a successful social media strategy that has a life of its own. One of the most basic examples are the meme pages on Facebook. They let their audience post memes, which is the core content in their case, and circulate them to the rest of the world.

You can come up with contests which require posting photos and videos online. If you are a food brand, you can ask your customers to post pictures of a recipe that they tried at home, or video of a new recipe. This will draw a great engagement to your brand and help you gain your audience’s attention.

“When you say it, it’s marketing. When they say it, it’s social proof.” – Andy Crestodina

4. Paid advertising

Paid advertising is one of the keys to achieve your objectives. It’s important to understand that while paid advertising might not work for everyone, it ultimately comes down to the ROI of your strategy.  

Paid advertising is quite inexpensive, as compared to other advertising channels and platforms in the market. It can help you get a number of potential leads, and most importantly attention among your target customers.

5. Start a Discussion

Facebook allows you to start a discussion to engage people and leave them with something to talk about your brand. There are some ways that you can initiate discussions, such as polls, quizzes, reviews, etc. Through these tactics, Facebook can help your startup get your customer’s attention and understand their personas for forming better marketing strategies.

Customer personas revolve around knowing the habits, likes, dislikes, age, preferences etc. of the customer. Through the discussion, you can get to know your customer and customize your content based on their likes.

How do you use Facebook as a marketing channel for your startup or business? Please share your thoughts in the comment section.

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Startups

3 Excuses to Overcome When Starting Your Business

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overcoming excuses

At one point or another, you’ve probably had a great idea. For some, that great idea comes when they’re driving down the road. For others, it comes when they’re singing in the shower. For Tenacious D (Jack Black’s band), it came in a dream. Unfortunately for him, he couldn’t remember what the great idea was, but wound up writing a song with these words, “This isn’t the greatest song in the world, it’s just a tribute to the greatest song in the world.” The fact of the matter is, we all have great ideas. What separates those who are successful from those who aren’t is one little word – action.

I had the privilege to sit down with Alex Nerney, Co-founder of Create & Go, who used a process of sorts to establish two online websites grossing $100k/mo in profits. Alex talked about three things that hinder a business owner from bringing that idea into a reality. He also interjected three solutions to get rid of the yips and succeed. Hang on, your success is on it’s way.

1. There’s Too Much Competition

As quick as the business idea hits you, something else begins to gnaw at your brain – doubt. Doubt is a common emotion when it comes to creating something new. All of a sudden you realize you’re going to need “this” and “that” and “the other thing” to make it work and you begin to have a realization of the fear of failure. Mr. Nerney explains, while a lot of business ideas that pop up every day on the internet do not work out for the idea-owner, it’s not the fault of the idea.

For example, if you feel like you’re an expert in Facebook advertising and you want to create a consulting company to help other businesses succeed in Facebook ads, right from the beginning you’re going to notice there’s a TON of Facebook ad consultants out there.

Solution: Needle the Niche

Alex says to make your idea unique by niching down. In other words, don’t simply consult on the entire spectrum of Facebook advertising, but perhaps you could make it even more fine-tuned by being the expert at Facebook video ads for dress and apparel companies.

Now you have something to work with. Now you are targeting a specific origin of customer and, if your passion is in apparel (or whatever it may be), show your strengths by displaying an example for them. Niching down is a powerful way to help your business idea stand out from the crowd.

“The biggest competition is myself. I am not looking to follow others or pull them down. I’m planning to test my own boundaries.” – Rain

2. I Don’t Know Enough About This

Alex says, “The most dangerous part of saying ‘I don’t know enough about this’ to yourself is how it strings you along and convincing you to wait for the clandestine moment where you’re finally ready.” Inevitably, action will be required on your part if you are truly serious about accomplishing this particular goal in your business.

Without action, you never truly learn anything from your failed tasks. If you can create a positive mindset about your goals and begin to understand failure isn’t a closed door, but simply another opportunity to craft your creation a better way.

Solution: Don’t Ever Quit

After speaking with Alex on this point, I was reminded by a man who was full of failures.

  • He lost two jobs
  • He ran for the state legislature and lost
  • He started a business and failed
  • His high school sweetheart died.
  • Defeated for Speaker of the House
  • Defeated for Congress
  • Rejected for Land Officer
  • Defeated for U.S. Senate
  • Defeated for the nomination of the Vice Presidency
  • Defeated for U.S. Senate AGAIN

This guy was full of failures. But there was one resolve in his attitude and the aspect in which he saw himself and where he was going. He never quit. Finally, in 1860, Abraham Lincoln was elected to be the President of the United States.

Don’t ever stop educating yourself. Don’t ever stop staying informed of the current issues of your potential clients and customers. Read, evaluate, learn, and jump in with both feet. You will eventually start to see progress in your learning curve. What would have happened to history if ol’ Abe had given up after the first few failures? I’m sure it would be a completely different story. If one door closes, another door opens in the pathway to success so keep your eyes open.

3. I Don’t Know Where To Start

With so many avenues of business appearing out of nowhere in the online business world, it can be confusing at times to know exactly what starting point you should attempt. If you continually watch competitors, how big their audience is, or how engaged they are with their customers, it can be intimidating.

Normally when you focus on others, you compare yourself to them and if you have 200 followers on Facebook and your competitor has 200,000, that’s a big wallop to the confidence level. It’s important to focus on what YOU are wanting out of your business idea.

Solution: Make Three Lists

If you’re coming against the “I Don’t Know Where To Start” wall in your business idea, Mr. Nerney suggests you pick a path and give it a try. Of course this needs to be something you’re passionate about or something you can bring value and quality to your customers or audience.

  • List 1 – Sit down and make a list of the talents you can bring to the table to a preferred customer. Do you write well? Are you great at building relationships? Are you a good communicator? Write those traits down.
  • List 2 – Write down what you want your business to accomplish. Will it be the Facebook video ads we discussed above? Whatever your decision make this the point where your customers simply have to have you over your competitor. This is where you can be different from the pack and it’s a great opportunity to stand out.
  • List 3 – Focus on the type of customer your business will be targeting. This is going to help you tremendously when you get started because your target area will be fine-tuned and won’t be straying off the beaten path getting stray customers who have no interest in what you’re trying to do.

“Fail often so you can succeed sooner.” – Tom Kelley

Alex describes this as a business persona. In essence, you are creating a mythical business which will be your ideal client. If you’re not targeting businesses, this will still work with individuals and is called “social personification”.

For instance if your business is going to do Facebook ads for clients who have apparel businesses, you would make a business (or personal) persona that looks something like this:

Business Name: The Company

Ideal Client: Single women ages 24 – 31 who prefer the night-life and fancy dresses

Best Seller: Long sleeve tops

Average Income: $50,000/mo

Desired Social Platform: Facebook

Their Main Problem: having trouble with Facebook video ads to target their customers

You get the idea. Alex mentions you can go very deep and intimate with this description. Eventually you will be targeting a company (or person) who fits this criteria by writing content that suits their needs, etc.

In Conclusion

Do you have a great idea yet? Are you cultivating a business plan as you read this article? Every successful business owner started exactly where you’re at right now. What will make you any different from them? Frankly, nothing can make you different except you.

Every idea has an excuse it battles and you will be able to realize right from the start whether your idea is worth acting on or not. Using the tips Alex Nerney has given you today, you could be on your way to creating one of the strongest businesses this internet has ever seen. Who knows? It could happen.

How do you overcome your own excuses? Let us know in the comments below!

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Startups

Why I Choose Career Suicide Every Day.

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Every day I commit career suicide in the eyes of many. Some would say I take a metaphorical dump on my own face each morning.

Why do I say that?

I say that because every day I do things that in the past would have been career suicide.

The things I do each day that people think are career suicide, which I believe are crucial for success in your career, are these:

 

Stir emotion.

Most people live their career in auto-pilot. They chase money and then wonder why they feel like sh*t later on. Auto-pilot forces you to forget about emotion and evoking it in others. Auto-pilot sucks the emotion out of us and causes us to wear a mask.

I choose to stir emotion in people because that’s what has taken me to new heights. When people feel emotion because of your actions they react in crazy ways.

An example from my own career is sharing emotional messages on LinkedIn. I share my deepest, darkest secrets, failures and emotional battles so others can benefit.

I continually get reactions that cause people to go crazy. This is why a lot of what I’ve said has gone viral many times over. The aim is not to be a social media star though; the aim is to stir emotion.

Emotion creates motion.

Emotion brings people closer to you which has incredible benefits in a business world that has lost a lot of human interaction.

 

Saying what you think.

I regularly tell people each day with politeness that “I’m not interested,” or “They’ve let me down,” or “I won’t be buying.”

Delivering these harsh messages is considered career suicide.

“What if someone gets upset?”

“What if they tell my boss?”

“What if I’m wrong?”

These are the questions that spin out of control in our minds when we say what you think. When you say what you think with politeness, you allow people to understand what you’re thinking.

This gives them an opportunity to change paths or move on to the next opportunity saving everyone time. Saying what you think is not career suicide; it moves business forward and it’s honest.

 

Choosing creativity.

We’ve all been enslaved for an hour by a PowerPoint presentation that has zero creativity. Creativity is career suicide in a lot of people’s minds because it’s expressing who you are.

Creativity is giving a non-typical answer to a problem.

Creativity is bringing your outside passion into the workplace.

Creativity is telling a personal story to change how people think.

Creativity is beautiful.

So many of your colleagues use no creativity in their work life and then they wonder why they lack passion.

 

Bringing up old failures.

We’re all selling every day whether we’re in sales or not – that’s the cliché we’ve all heard of, right?

When people sell you a product or service they rarely you tell you about its failures. If you knew those, then maybe you wouldn’t buy what they have to sell.

That thinking right there is flawed.

Talking about the failures looks like career suicide until you embrace the concept that most of us are wrong more often than we’d like to think.

We’re probably wrong more times than we’re right.

Talking about your failures in any context brings us in closer because we all share these same dirty little secrets. In fact, most of our failures look the same.

I talk about my failures all the time especially when people ask me about the big moments of success I’ve had. Someone asked me about the viral LinkedIn article I wrote recently and I told them about the one that was posted around the same time that pissed everybody off.

I wanted them to see what success really was and give them a backstage pass to the show that everybody pretends is not being performed every day.

Most of my blogging has been a failure except a few small parts. That is, until one day, it’s no longer a failure. Until I hit the tipping point.

Even once I reach the tipping point I’ll still continue to fail and so will you.

“Failure is not career suicide and you should talk about it more if you want to stop lying to yourself and everyone else. We’re all selling (I agree) so let’s start selling the truth”

 

Have a grand vision.

“That Tim guy talks a big game, doesn’t he? What a joke.”

That is the recurring thought that runs in people’s heads when I announce my grand plans and vision for almost anything I’m working on. Grand visions can make people think you are full of sh*t and have lost touch with reality.

This idea is nothing more than a limiting belief.

“Unless you start thinking big things in your mind you’ll never get close to anything of that nature. You’ll keep playing it small in the sandpit of a ‘realistic reality’ instead of a somewhat unreasonable vision for what you could be doing”

Grand visions are not about overselling what can be achieved; they’re about pushing boundaries and shooting for Mars and maybe landing on the moon instead which is still pretty freaking cool!

The practice of having grand visions is rarely practiced by many in the business world, so it’s a great way to stand out, be remembered and do something audaciously delicious.

Real Career suicide is having mediocre visions and not being the best you can be which may not even be imaginable yet.

 

Mention your health challenges.

I’ve had my fair share. From a near miss with cancer, to mercury poisoning, to stress levels that nearly crippled my career – I’ve seen it all and I’ve shared all of them.

I’ve noticed that my colleagues think talking about your health challenges is a sign of weakness because no one wants to work, partner or employ a human being who could be sick or dying.

The truth is the other way around: unless you talk about your health challenges, you’ll never have come face to face with your mortality which means you’ll take your time on this Earth for granted. That’s what will f*ck you up your career not some BS perception of weakness.

Knowing your mortality is strength in every aspect of your life and career.

“Weakness is followed by enormous strength”

 

It’s easier to be different than better.

Committing career suicide as described by others, like I have, will make you different. You can try and compete with the perfect specimens who only show the highlight reel of their career or you can do what so many are not prepared to do and play a different game.

Combining vulnerability, authenticity, honesty and humility looks like career suicide until you understand that it’s what differentiates the Martin Luther Kings from the Bob Kings who you’ve never heard of or respected or been inspired by.

 

Why should you choose career suicide?

You should choose career suicide because it’s nothing more than a false perception.

 

Career suicide is now what it takes to have career success. The two go hand in hand. Choose career suicide so you can distance yourself from all the fakery that has left people scratching their heads and wondering why they were born in the first place.

Choose passion and purpose instead of hiding behind a mask that makes you angry with yourself in the long-term.

Career suicide is about choosing to be human.

 

Join me in committing career suicide.

I’m going to pledge right now to keep committing these horrible acts of career suicide. It’s what I believe will move the business world forward.

I want you to join hands with me (let’s not do the Kumbaya thing) and commit to career suicide. What you’re really signing up to is a career that you never thought was possible.

My career has gone down that road and I’m never giving it up.

I want you to feel the same joy I feel when I commit career suicide.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Startups

How Your Mindset Plays an Important Role in Scaling Your Business

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You have already validated your product within the marketplace and achieved significant traction, and now it’s time to scale. Shifts to managerial processes and internal workflows are crucial to growing your business. However, another critical element to this evolution is expanding your leadership mindset from focusing on launching your business, to growing it.

Founders who only focus on external efforts most often fail to succeed accelerating growth and have a harder time managing to scale their businesses. Dr. Carol Dweck has done an extensive research on achievement and success and has discovered a truly groundbreaking concept. In her book “Mindsets: The New Psychology of Success”, Dweck explains why it’s not just our abilities and talent that bring us success, but whether we approach them with a fixed or growth mindset.

This is one of the reasons, all the tactics, systems and strategies won’t help at that stage of your company’s development if you don’t have a strong mental game. Your mindset has to grow in lockstep with your business, and a fixed versus growth mentality can be a critical factor in achieving success. Let’s see why!

Fixed mindset entrepreneurs

This group has a defined identity and often uses labels and affirmations. They would see situations and qualities as unchangeable and their skills and capabilities as fixed. They may say: “ My experience is such that I won’t be good at/or successful at (some new task)”,  or believe that certain people were born leaders, or “the people’s type”, or communicative etc. The strengths and behaviors allowed them to successfully navigate the early stages of their business won’t be sufficient for scaling or could even work against them in the process.

The initial tactical approach needs to be replaced with a strategic one. That requires a shift in the mindset and identity, to see the bigger picture and understand what new behaviors and skills they need to develop in order to succeed the rapid changes coming their way. “Know it all”, keeping a tight control or not adapting are clear signs of a fixed mindset. How we choose to see ourselves and our identity can have a tremendous impact on our overall success.

“I think anything is possible if you have the mindset and the will and desire to do it and put the time in.” – Roger Clemens

Growth mindset entrepreneurs

This group is constantly evolving. Themselves and their businesses are never seen as a finalized structure. A company really grows by finding ways to serve a sizable market and/or constantly innovating and adding to their products or services. The same applies to entrepreneurs with a growth mindset. They seek ways to add to their skill set by not being afraid to be exposed to a challenging situation.

They are able to see the hard times as opportunities to develop a side of themselves they didn’t even know existed. They see themselves as a product of their experiences, hence they look for more experiences to help them expand and enrich their personality and skills even more. They don’t label or judge these experiences, they see them as an opportunity. The success of their company so far is a product of a number of contributions everyone on the team has brought in.

Data and feedback, negative or positive is welcomed and serves as a reason to get curious. That way of thinking enables continuous innovation and improvement. Change is always positive because it is not only a constant in business nowadays, but it brings more chances to evolve. Growth mindset entrepreneurs see the bigger picture of the journey, are more resilient and have more chances for a long-term success.

Here are a few ways to set yourself on the growth track:

1. Give up control and delegate

It’s absolutely understandable to have a tight grip on everything in the beginning stages. Most of the work is done by you, your co-founder and maybe another team member. The processes are not documented, so you’re used to overseeing everything closely. When it’s time to scale, you have to find a way to delegate appropriately. Not leaving the scene, but learning to trust and build your people up. Giving them the right tools to execute without you and helping them unfold their potential too.

2. Open up your mindset to see the challenges as growth experiences

The easiest way to do that is to simply ask yourself in the face or a difficulty or as a matter of fact in the face of success too: “What might be the opportunity here?” This will help you lessen your judgment of the situation and offer you different angles of how to solve the problem.

3. See the bigger picture

It is time to build the systems and most importantly to work on your strategy. As much as the creative side and the experimental phases are fun, scaling needs more structure. Instead of the immediate gains, seek ways to implement the tactical steps to follow the long-term strategy. Setting this in place will allow you to free up more time, so you can get involved in solving the harder problems. And this is essential to get through the threshold.

“Grinding is a mindset and a willingness and commitment to work at it.” – J. B. Bickerstaff

4. Take ownership

Take ownership of your attitude and leave your ego behind. Having a growth mindset is about being open to admit you can and will fail. How you see the difficult situation is what makes all the difference. Failing is a part of the learning process and the more you get used to sitting with these experiences and grow from them, the more your identity will develop. Adopt a perspective of being in the constant act of becoming and evolving. Everything that happens serves as a test to teach you what works and what doesn’t. You must be versatile and embrace change as something inevitable and beneficial.

It is great to be recognized as an expert, but when it comes to entrepreneurship, as Andrew Weinreich, a serial entrepreneur, said to me a few weeks ago, it is vital to have the basic understanding and general knowledge about the different areas of your business. You don’t have to be the best in everything, but curiosity and being open to learning new things constantly will help you connect the dots and see the big picture. It is important to understand how things fit together, so you see the opportunities for connections inside and outside of your company. That naturally leads me to the last point.

5. Celebrate the success of others

Celebrate the success of others and appreciate collaborations and partnerships. Noticing and validating the success of other people will help your mindset shift in a positive and more abundant perspective. Understanding that there is enough pie to go around for everyone is a game changer to your level of growth.

It will enable you to internalize your own wins as well and determine the qualities and skills you have acquired up to this point. Most importantly, it allows you to build deeper connections which can lead to more satisfaction and of course opportunities for your own business to grow.

You’ll be a part of the whole and surrounding yourself by successful people will bring you more motivation. Always seeking a “win-win” situation is the way to go if you want to build strong partnerships and expand your network for future positive ventures.

At the end of the day, you need to think big to achieve big results. Scalability has to do a lot with your mindset and building from that place makes a difference.

What are some techniques you use to level up your mindset? Comment below!

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