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6 Effective Ways To Become A Well Known Authority In Any Niche

Joel Brown (Founder of Addicted2Success.com)

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Brian Horn How To Become An Authority Expert In Any Niche

Best-selling author and Authority Expert “Brian Horn” helps entrepreneurs and celebrities leverage their knowledge to gain authority status in their industry. Brian is a pro at amplifying his clients message and shows them how to convert their new audience into high paying customers.

Brian has been profiled and featured on ABC, CBS, NBC, Fox, Forbes, Advertising Age and Inc Magazine named Brian an “emerging business leader to watch.”

The Wall Street Journal said:
“Horn’s ability to make a client into the Google Authority of their niche is simply remarkable.”

I was fortunate enough to have the chance to interview the main man “Brian Horn” to discuss the many different ways that people can better position themselves to become a force to be reckoned with and an Authority in their niche’.

So let’s read on, as Brian shares his 6 Ways to become a well-known Authority in any field.

 

6 Ways To Become An Authority

 

1. Position yourself

Don’t just focus on getting more traffic, or getting more sales. Take it back a few steps. Instead, start positioning yourself as the educator and advocate for the success of your prospects and customers. So now and then, go back to that one statement and ask yourself “Am I educating my prospects and customers? Am I advocating for their successes?”

A great example of an authority would be “Richard Simmons“, he’s been active since the 70’s as a health and fitness personality. You see him online and on TV Infomercials, and sure he is funny and sometimes over the top but let’s look at 2 things that he does to position himself as the authority in his field:

– He is an educator: He puts out daily content in the form of e-mails and messages on his site, videos on a regular basis and he’s always cranking out new DVD’s.

– He is also an advocate: Unlike all the other fitness products that are usually showing fit people working out, Richard will spend a lot of his time sitting at the bed side of people who are so morbidly obese that they can’t get out of bed and he’s crying with them, showing them he understands what they are going through. He tells them that he was also a heavy guy before and he shows them he really cares about them by putting himself in their position.

 

2. Micro-specialize

You really need to refine what you’re offering. Get super specific about what you are offering, and who you are offering it to. That way you will also have less competition. Instead of offering, let’s say “Marketing Services” where you will be competing against the likes of Seth Godin and everybody else that is really well-known and big in that field, you specify that you, for example, will just help Small Businesses in the Health Care industry with their Facebook promotion. With something that specific, you have very little competition. You can become really good at it, you learn more and more about Facebook, how people in the Health Care industry talk, how they think, what their pains are and what makes them successful.

You have micro specialized yourself to be the expert for their needs.

 

3. Know that people don’t care how smart you are

A lot of people think they have to be smart to be an authority. People will try to impress others with their knowledge, when most people couldn’t care less about how smart you are. I do a lot of authority building with Dentists and Dr’s and one of the things I tell them is that “people do not care about the diploma on your wall, you need to get that completely out of your head.” Nobody calls the dentist’s office and says “Well…. what does his diploma say?“.

If people have paid a lot of money for education, events and info products, I’m all for that, that’s great but at the end of the day people just want to know whether or not you can help them.

 

4. Know your type

There are 4 different Authority types that we use to help people position themselves:

1. The Mr. Joe Every Man Type: The “I can do it, you can do it!” type of person.

2. The Cowboy: Someone like Gary Vaynerchuk. A little over the top, calls out, is controversial and likes to curse a lot.

3. The Soldier: A protector type of person. This works great within Financial industries and is represented through a Dave Ramsey or a Suze Orman personality. They appeal to people who have been beaten down by a situation and they are there to protect them. So a Suze Orman or Dave Ramsey type of person would say “The credit card industries are evil, they have ben praying on you but follow this simple advice and you will be protected from those bad guys“.

4. The Wizard: Someone who has a very specific type of knowledge that doesn’t try to push-off on other people or make them just like they are, they try to help others to become a little more like them.

Tony Robbins is like a wizard. Tony doesn’t say “Hey come to my events and you will be just like me“, there’s no way you are going to be like Tony, but you can use his teachings to be a little bit more like him, and a little bit of that rubs off on you to want to be better.

 

5. Quit buying lots of products

I see people all the time that say “Ok, I’m just going to read one more book, I am going to one more seminar“, just because they get that hit of Dopamine, they think they are doing something better.

It is much more effective to focus on your mindset, focus on getting a good strategy down that is repeatable and that you can expand with instead of buying all the products ‘YOU THINK YOU NEED’ before you can start.

 

6. Know that people love people with flaws

So we do this in two ways. 1. Is with back stories. So if you are a Mr.Joe Every Man Authority, you would be someone who has lost a lot of weight and is now a fitness advice person who says “Hey, I lost 300 pounds, now I’m fit and you can do it too“, or “Hey I was broke, living in my truck so I learned how to invest in Real Estate and now I’m a millionaire“. Those back stories work great because they show that they were a failure before and it resonates with a lot of people.

The 2nd way is by poking fun at your self and showing a little self-deprecation. Someone who is a great example of this is Oprah Winfrey, with her weight struggles. Oprah does a really good job at this, she talks very openly and honestly about it. She doesn’t try and hide it or tell people not to talk about it. People love that about her.

 

If you want to hear more great advice by Brian Horn on how to master the art of Authority then tune in to his podcast shows with Jack Mize, an Online Media Marketing Strategists for small business owners and local marketing consultants.

Authority Alchemy - How to Be An Authority In Your Industry

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

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21 Comments

21 Comments

  1. Leopoldo

    Jan 24, 2015 at 9:26 pm

    Every weekend i used to pay a visit this web site, because i
    wish for enjoyment, for the reason that this this web page
    conations really pleasant funny information too.

  2. My BIG problem in the past has been what Brian mentions in #5,… buying too much.

    By keeping up with the most recent product launch promotions, one ends up simply (AND ONLY) chasing the next shiny object, which, in the long run, makes one just spin their wheels, leaving them unproductive and without focus.

    Without focus, you end up NOT being able to do #2 – micro-specialize. Sure, you’ll have a smaller audience, but MUCH more responsive and receptive to what your business (goals, messages, promotions, etc.) should be about – serving your clients, making them awesomer!

  3. LM Smith

    Apr 16, 2014 at 2:45 pm

    Great Post. Brian you are setting a tone for Professionals to listen to and take notice. Looking forward to the Movement!

  4. David Taylor

    Apr 15, 2014 at 9:19 pm

    Great tips for building success

  5. Kreedos

    Apr 15, 2014 at 2:51 pm

    Excellent article. I find that exposing ones flaws shows humility and makes you more attractive.

    • Brian Horn

      Apr 17, 2014 at 1:11 pm

      Thanks man! I totally agree. Huge part of being relatable is opening talking about your flaws.

  6. victor

    Apr 14, 2014 at 11:32 pm

    Finding your niche can sometimes be hard to see and feel, as they say you can see the forest but not the trees. Many people don’t like being seen when we get that pat on the back specially in Australia. But the majority of us secretly inside want to be recognized by our peers. this is a hurdle we have to jump over.

    • Brian Horn

      Apr 17, 2014 at 1:10 pm

      I’m from Texas, the Australia of the US. 🙂 Same way here Victor.

      The bigger issue is people not believing they are worthy or every ready to be seen as a top expert.

      But once they realize that they ARE ready…right now, and then hit that level…they see its not so mysterious and unattainable.

  7. Naomi@business start ups

    Apr 14, 2014 at 9:02 pm

    Hi Brian,

    Great post. It’s given me a few amazing ideas.

    I really liked “#6 Know that people love people with flaws”

    For me, It’s important I connect with my customers on a personal level. I want them to be able to relate to me. I don’t want them feeling intimidated and therefore i’m unapproachable.

    After all, we were all beginnings at some point.

    naomi

    • Brian Horn

      Apr 17, 2014 at 1:07 pm

      Thanks Naomi! Personal connections are the most important.

  8. Ani

    Apr 14, 2014 at 6:50 pm

    Just in time, as I am making my first steps in becoming online entrepreneur 🙂

    • Brian Horn

      Apr 14, 2014 at 7:54 pm

      Good to hear Ani!

      Create it and do it. Best thing in the world…

  9. Stewart A. Alexander

    Apr 14, 2014 at 5:32 pm

    Brian, you’re an ambassador for the authority marketing industry, it’s great being part of the same movement. Really good interview, filled with fundamental principles that will never age.

    Thank you.

    • Brian Horn

      Apr 14, 2014 at 8:35 pm

      Glad to have you on board Stewart. You’re doing it right.

  10. james simwanza

    Apr 14, 2014 at 8:23 am

    wonderful

  11. Donna

    Apr 13, 2014 at 10:23 pm

    I don’t think this really applies to women. Women are judged differently than men are.

    • Brian Horn

      Apr 14, 2014 at 10:21 am

      There are a lot of women entrepreneurs, leaders and top experts.

      While, unfortunately, many times women are judged differently than men…these methods work for both genders.

    • James

      Apr 17, 2014 at 5:15 am

      Thats a pretty weak excuse and you did not Favors for all females writing this.
      BTW My Director is a female and writes for many top tier websites and magazines and would never settle for that excuse.

      Maybe you should read some perspective articles.

      All the best.

  12. Emily Filloramo

    Apr 13, 2014 at 6:43 pm

    Great reminders in this post. Thank you for reinforcing #2 on micro-specialize. I have found that to be very helpful in getting my message across.

    Combined with #6 of exposing my flaws and my old “baggage” and how I went from point A to point B helps people to understand why I do what I do.

    • Brian Horn

      Apr 14, 2014 at 10:18 am

      Thanks Emily!

      Microspecialization has been a key for me too.

      …and I love when people expose their old baggage and tell the story of their rise. Good stuff.

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Startups

10 Small Startups That You Can Build on Your Own Right Now

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Image Credit: Twenty20.com

Having a business of our own is a dream that is very obvious and common all throughout. With the rise in startups and funding options, the market is blooming with successful entrepreneurs. And rightly so! But many ambitious people are seen dropping out of their dream of building a business only because of the funds involved in setting up one! We forget to acknowledge that the idea if planned and executed well, is strong enough to pull in all the investments.

Both Facebook and Microsoft started as very small business ideas and we all know the fate of them in today’s world. The basic idea is to invest your idea and build your own brand out of it. There is a market for startups that is constantly evolving with different niches.

So for anybody looking to start small yet efficient, here’s a list of 10 small startups that you can build on your own as per the current scenario:

1. Blogging/ Vlogging

In the past few years of digitalization, this has emerged as one of the top-notch money-making investments. The cost involved is as meagre as it can get, but the returns are particularly amazing.

Before starting to blog, one has to invest in a domain name and hosting whereas, for vlogging in platforms like youtube, there is no money involved. All it takes is an expertise in any field and the confidence to present it in the best engaging way possible. Bloggers earn through a lot of collaborations and affiliate marketing whereas youtube itself pays it’s users when they reach a good set of engagement through content.

2. Baking

If baking is your passion, it can very well be your profession. Your only big investment is a good oven and then, your skills do the magic! If you’re enthusiastic about baking, you can prepare cakes, muffins, cookies, and homemade bakery items.

The market for this has huge potential as customers are always experimenting on taste and are looking for the best customization. By posting your bakery items online, you can directly connect with your customers and provide economical solutions as per your brand.

3. Stylist

With the rise in competition amongst folks to be more presentable, personal stylists stand a great chance in the market. Most everyday individuals are trying hard to keep a great profile at their display due to the increased demand for visibility.

Coordinating your makeup, your hair, and your dress for the perfect occasion calls for expert advice, and the expert advice comes with money! So put your styling sense on display and get yourself great customers.

4. Developer

This is one of the highest demanding markets if you have the skill for it! A new app or a website is getting developed all the time. From small businesses to public figures to bigger enterprises, everybody has an online presence for their brand. Web developers and App developers are hence, almost every entrepreneurs “go-to” person. The investment is null if knowledge is not counted as one if you already have a good system to back up your codes.

“Things work out best for those who make the best of how things work out.” – John Wooden

5. Event Planning

Starting up with an event management company requires a dedicated human resource with a knack of marketing and networking skills. You could start your office at your home before you earn enough to expand it.

Event planning has become a need in almost every household to offices for it gives people the liberty to enjoy their event without thinking much of it. Event planning is hence a rescue measure nobody forgets to take!

6. Professional Photography

With Facebook and Instagram taking a toll on people, the demand for enriching and captivating pictures has hit people enormously.

People tend to pay chunks of money for video shoots and detailed photography to capture their big days. As a professional photographer, you are in demand for great projects!

7. Interior Designing

A dream home is always designed as per the customer’s choice. And today, almost every house purchased includes the customer getting its interior designed well for their convenience. Interior designers with a decent outreach in the market are a business of their own! The only requirement is to understand the needs and use your own creativity to earn out of it.

8. Food truck

Food at an affordable rate, and one that pleases your taste buds never goes out of fashion. A cafe or a restaurant is out of budget for most people, but renting a food truck along with a good cook is not only trendy but also a cheap investment.

Food trucks have been in the market for quite some time now and are a great spot for food lovers. A food truck also has an advantage of mobility and hence, is a great business idea that can attract crowds.

9. Tutoring

Are you good with understanding psychology and teaching methods? Then this is an exclusive business plan for anybody willing to invest the time. There is a need for quality learning methods and a greater understanding of subjects whether it is a school course, music, or an art. There is almost no investment in teaching except for the time spent. And hence, this is the most cost-effective business.

“Don’t think about your errors or failures; otherwise, you’ll never do a thing.” – Bill Murray

10. Travel agency

A home based travel agency would cost very little since it has to be tied up with a host agency. The time is such that most of the people are at least planning a tour once in a year on average. The cost of setting up a travel agency is less but the commission earned is really worth more than the investment. It is one such happy-go-lucky businesses out in the market!

Every business has its own share of failures and successes. There are a lot of myths associated with starting a new business that you will come across but you should be careful to ditch them. You will understand it only when you give it a try. Try something new, and you’ll never know where it might go.

Which one of these 10 startup ideas resonates most with you and why? Let us know your thoughts below!

Image courtesy of Twenty20.com

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Startups

Working With A Bad Boss Is The Real Soul-Crushing Dream Killer

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Bad bosses are ruining great companies all over the world. The problem is not the people it’s the bosses that they work for.

You know what I’m talking about. We’ve all had one of these bad bosses.

  • They micromanage
  • They promise the world and deliver nothing
  • They overload you and know you’re going to fail
  • They never listen
  • They’re always too busy (busy doing meetings aka socializing)
  • They never back you in performance conversations
  • They get angry at you when you’re doing your best

I could go on for hours.

BAD BOSSES SUCK and are destroying otherwise great companies.


My bad boss

I’m lucky. I’ve only had one bad boss.

This boss would complain to everyone about how bad the company was. He told everyone he wanted to leave except me. I asked him several times and he lied to me. His only trick to motivate me was to remind me that bonus time was right around the corner.

Somehow that bonus was supposed to make up for the fact we hated going to work and it was soul-crushing.

Everything this boss taught me was wrong.

Stab your colleagues in the back on their way out. Bag other bosses and then pretend you didn’t. Never support your team’s personal goals outside of work.

For around six months, while this bad bosses reign of terror lasted, no one wanted to come to work. The best part about work was going home. Even better was long weekends and any excuse not to have to talk with him.

The company had a good name and quality products but the culture had spiraled out of control. This bad boss had become one of many.Conversations at work became nothing more than weekly meetings where everyone would go through what they did and have KPI conversations. It was demoralizing.

I tried to tell him that I discovered a major client was leaving. He ignored it and told me I was wrong. I gave him clear evidence. He still denied it — until the client finally left.


Titles, salaries and bonuses are not enough

Who gives a damn about all of that.

These things feel good for about a day and then they become nothing more than trivial pursuits that don’t mean anything at the end of the day.

Titles, salaries and bonuses are like dog treats used to lure dogs into obeying orders. Is it really acceptable to treat humans in this way and reward them like incentivized dogs that should do as they’re told and roll over?

I’ve had some good bonuses in my career. The best year was when I made no bonus and got the girl I’d always dreamed about.

I’ve had some awesome job titles in my career. The best title was the one of leader which was given to me by the internet after I spent years inspiring people through personal development and entrepreneurship. The titles you appreciate are the ones that don’t describe a department or area of a business.

I’ve had some awesome salaries too. The difference between five figures and six figures is hardly noticeable. I didn’t suddenly go from homeless to driving a Ferrari. In fact, when I had less, I appreciated it so much more. Saving up to buy an iPad felt like a huge achievement.

There are too many bad bosses waffling on about KPI’s and incentives and not enough trying to show their people how to find meaning in their life and do work they love. That’s the work of a good boss”


How do you escape a bad boss?

“Having a bad boss isn’t your fault. Staying with one is” — Nora Denzel

Take responsibility. Do something about your bad boss. Change departments or change companies. Whatever you do don’t give your boss the thumbs up by sticking around. Instead, give them the quiet middle finger and get your ass out of there as quickly as you can.

It’s your responsibility to vote with your career and show them who’s not your boss.

Respect yourself too. Escaping your bad boss is less about them and more about you. If you respect yourself, you’ll escape. It’s not prison. You can use platforms like LinkedIn to find another career. There’s lots of nice people out there that will help you escape your bad boss if you’ll just have the courage to ask them.


Nothing will kill your dreams quicker than a bad boss.

A bad boss can affect you more than you realize. They make you feel sick, they make you lack energy and they don’t support you thus killing your goals and dreams.

You need a good boss that’s willing to let you do projects, do good work, and meet people that are aligned with your dreams. Not working towards your goals each day at work kills your motivation. Keeping a bad boss happy is soul-crushing.

You need positivity, advice, coaching, and the right people to achieve your personal goals. A bad boss is never going to listen to any of that because they are all about themselves and their KPI’s.

Stick KPI’s where the sun don’t shine. No person has ever been or ever will be genuinely motivated by that three letter acronym ‘KPI’ that you bolster on about until we all want to fall asleep”


What does a good boss look like?

Really simple everybody:

  1. They respect you first and you respect them back.
  2. They trust people to do the job and support you to do so
  3. They don’t give you the answer they help you find it for yourself
  4. They have emotional intelligence, empathy and compassion oozing out of them
  5. They appreciate the work you do and the challenges you face
  6. They’ll never ask you to do something they’re not prepared to do themselves (i.e., managers that don’t talk to clients)
  7. They help you to grow by giving you challenges aligned to your own goals

I’ve had many good bosses that follow this format. One such boss got me to attend Toastmasters which not only helped my public speaking but built my confidence.

This same good boss also allowed me to work one day in social media. He’s the reason I now work a four day week, so I can continue that tradition of working one day entirely on social media.


A message for the bad bosses of the world.

You can’t hide any longer.

People are catching on to the fact they can choose any company they want to work for.

“LinkedIn now provides us with endless opportunities to get the hell away from you and meet good bosses”

As freedom in the working world spreads, bad bosses are going to be ignored and therefore be forced into hiding and made extinct like the dinosaurs. Bad bosses, we’re coming for you!

We’re going to silence you through leaving your ass behind.
We’re going to encourage others to do the same.
We’re going to choose ourselves first.

There’s no excuse to be a bad boss….ever.

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Startups

4 Simple Ways to Transform Your Startup Into a Success

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Who said for a startup to become a success it must struggle for years? If planned and executed smartly, any startup can sail on the ship of success without any hurdles.

There are many myths associated with startups like ‘It has to be small because it is a startup,’ or ‘You just need an idea and the rest will follow,’ or even, ‘Investing in marketing or advertising for a startup is a waste”. Just because a startup is something new for you, doesn’t mean it’s new for people too.

There are thousands of others with your same idea already out there in the market. Hence, for your startup to climb the ladder of success as soon as you roll the dice, you better get the right figures i.e you better do what you need to do in the right manner and proportion. Confused? Let us make it more clear to you.

One of the most often quoted statistics is that 50% of all startups fail to survive even five years. And the reasons for their downfalls are so silly that later they repent only if they had taken care of it at the beginning itself, the startup could have survived. A post-mortem of 287 Startups was carried out by CBInsights among which, the common reasons of startup failure that emerged out were:

  • Lack of focus, motivation, commitment and passion
  • The eagerness of scaling too fast
  • Floating with pride and spending a lot
  • Ignoring good pieces of advice and falling into the wrong company
  • Lack of general and domain-specific business knowledge: finance, operations, and marketing and experience
  • Investing blunders and running out of cash
  • Improper budgeting
  • No getting market exposure
  • Poor product/service
  • No business plan/strategy
  • No/Poor marketing
  • Focusing only on profit and not on customers

For a startup to succeed, money and ideas are not enough, it needs a lot of input from your side as well to grow and survive, like your passion, commitment, willingness to adjust, patience and persistence, observation, relationship with all and basic knowledge and skill. But above all, professionalism is the most important factor. Starting small and new is nothing to be taken lightly. How you interact with your investors, clients or customers, matters, after all, they are the one who will make or break your startup.

Here are the 4 simple ways that will reflect your professionalism as well as turn your startup into a success:

1. Two heads are better than one

Go get a co-founder. Studies show that a startup with two founders significantly increases the odds of success. How? Because two balanced and fully invested partners can keep the startup going on their shoulders equally well. A co-founder means you will have someone to rely on, share the load, chip in during critical times, handle responsibilities, motivate each other and so on. In the end, so what you will have to share the fruit of success, at least your startup will have a balanced support which will prevent it from drowning in the future.

Take for example the Mistay Founder Pranav Prabhakar who believes that, “Multiple founders with complementary skills bring in wider perspective to the team. While taking key decisions and at high-pressure situations, it’s always preferable to have someone who can provide support and an alternative perspective,” and hence has Sandeep Jaiswal as the co-founder of Mistay.

According to Sandeep, ‘A co-founder makes it easy to navigate through tough times. A partner with complimenting skill-sets and different style of thinking is important to help avoid mistakes one would otherwise make, he stressed. So having a co-founder is like an extra support for your startup.

“The value of an idea lies in the using of it.” – Thomas Edison, General Electric Co-founder

2. Get a website/app or both

If you are thinking an investment into web/app is a big waste of money, then hello, it’s 2018 and today from kids to oldies, everyone is constantly browsing either on a desktop/laptop or on mobile. Your potential customers, clients and investors are out there on all platforms and to make them learn about your startup, you must have a website or app of yours ready.

If you are still worried about the budget, for starters, host your site on WordPress which is the most popular CMS of the planet. Its versatility and possibilities are endless which you can take benefit of or go for professional pre-made website templates that easily available at affordable prices.

3. Let people know

Branding and marketing both are lifelines for a business and just because you are a startup doesn’t mean you can survive without them. Branding means establishing a professional presence in both online and offline medium. Make your company logo, colour and other identities visible everywhere as much as possible. Give your clients pens, diaries or other stationary items with your company logo, this will remind them of your great service.

Also, spend rightly on marketing even if you are running a single campaign, make it an effective one that creates an impact on the people. Don’t forget to check whether the market is right for your product/service. Marketing at the right time only will prove beneficial. For eg., marketing your summer clothes brand during winter is useless.

4. Deliver what you promised

Sticking with your word creates your professional image and even a slight slip in it will bring down your startup empire. Nothing is more irritating than a business failing to deliver what it promised. Don’t brag about anything it will only lose your potential customers, stain your reputation and in a worse scenario, get you in legal troubles. First, deliver what you told them you can gradually add and inform them if you wish to serve more. Until and unless, as a startup, don’t try to go overboard and create a mess of everything.

“Always deliver more than expected.” – Larry Page, Google Co-Founder

Turning an idea from concept to production is no cakewalk. The eagerness to establish into a giant is understandable, but, why take unnecessary big risks and crash in the end? Better study the market first, define what new you are giving, plan at its best, execute smartly and enjoy the rewards.

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Startups

Don’t Let The New Person Have Lunch By Themselves.

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I joined a new company two weeks ago. I’ve been the new person at work many times before — I know what it feels like. A new workplace is scary, overwhelming and challenging.

What I’m about to share with you makes me incredibly emotional and it’s very close to my heart.

During the week I saw someone else, who was also new, having lunch by themselves.

They walked through the big grey door by themselves, took one look over at all the tables, and then headed towards a table in the corner away from everybody. My heart sunk.

I knew what he was going through and it wasn’t easy. Right as he walked through the door, I was in the middle of a conversation.

Mid-sentence, I said:
“Excuse me for just a second. I’ll be right back.”

People sitting on my table looked at me funny. They knew I was odd and did weird stuff. They were trying to figure out what I was about to do in their own minds.

I’ve always been told that leadership is not about being the boss but setting the right example

I walked over to the other side of the lunchroom. I said:

“Would you like to come over and have lunch with us?”

I wanted him to feel part of the team. The first couple of weeks in any career are make or break — I should know given my recent exit from finance after seven years.


I know what it’s like to be the new person.

I was the new person in insurance.
Then I was the new person in business banking.
Then I was the new person in eCommerce.

Each time I was the new person I felt scared, incredibly fearful, overwhelmed, anxious and self-conscious. Not much has changed really. I still feel like that which is why I’m obsessed with being part of the solution.

The solution is this:

“Don’t let the new person have lunch by themselves.”

Taking the time to make people feel included and like they matter makes a difference. You could be the difference between a new person staying and having an epic time at work, or giving up in the first few months.


The difference is even bigger than you think.

What do I mean? If being the new person doesn’t go well, it can lead to many issues that you may not have realized. The new person could become lonely; the new person could underachieve and be fired; the new person could struggle to make friends.

These issues could lead to a failed career or not being able to pay bills or even mental illness.

As a worst case scenario, these issues could even lead to suicide. The difference of helping that one person to have lunch with the team could be far greater than you realize.


Inclusion is how we cure loneliness.

Loneliness is why we have social media, dating apps and cafes.

No one wants to be that person having lunch by themselves because they feel like they’re not enough or can’t fit in.

The cure to loneliness is inclusion”

You can be the difference by encouraging inclusion.

Be the leader and set the example of inclusion.

Embrace differences in culture, gender, sexual orientation and race.

Stopping someone from having lunch by themselves will teach you far more about life that you might think. Bottom line is this: we’re all the answer. Be inclusive.


One sentence can change everything.

That one sentence “Hey would you like to join us for lunch?” means more than you think. You were the new person once. I was the new person too.

That one sentence can change someone’s perspective.

It’s not about lunch buddies; it’s about leading with heart and being a good human being.

It’s what you must do. Next time you see someone having lunch by themselves, invite them over. If they are too shy to come over, sit down with them and have lunch together.

It’s the simple hacks like this that will change your reality.

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Life

The Guide to Coping With Stress, Anxiety and Failure

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Instead of complaining about the ebb and flow of tough times, we need to learn how to overcome them. We often let bad news cast a pall on our day, but taking it in and moving on with life is what we need to do and that’s a challenge. (more…)

David Lim is a Private Tutor at ChampionTutor. And he is very willing to discuss how to live a stress-free life.

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21 Comments

21 Comments

  1. Leopoldo

    Jan 24, 2015 at 9:26 pm

    Every weekend i used to pay a visit this web site, because i
    wish for enjoyment, for the reason that this this web page
    conations really pleasant funny information too.

  2. My BIG problem in the past has been what Brian mentions in #5,… buying too much.

    By keeping up with the most recent product launch promotions, one ends up simply (AND ONLY) chasing the next shiny object, which, in the long run, makes one just spin their wheels, leaving them unproductive and without focus.

    Without focus, you end up NOT being able to do #2 – micro-specialize. Sure, you’ll have a smaller audience, but MUCH more responsive and receptive to what your business (goals, messages, promotions, etc.) should be about – serving your clients, making them awesomer!

  3. LM Smith

    Apr 16, 2014 at 2:45 pm

    Great Post. Brian you are setting a tone for Professionals to listen to and take notice. Looking forward to the Movement!

  4. David Taylor

    Apr 15, 2014 at 9:19 pm

    Great tips for building success

  5. Kreedos

    Apr 15, 2014 at 2:51 pm

    Excellent article. I find that exposing ones flaws shows humility and makes you more attractive.

    • Brian Horn

      Apr 17, 2014 at 1:11 pm

      Thanks man! I totally agree. Huge part of being relatable is opening talking about your flaws.

  6. victor

    Apr 14, 2014 at 11:32 pm

    Finding your niche can sometimes be hard to see and feel, as they say you can see the forest but not the trees. Many people don’t like being seen when we get that pat on the back specially in Australia. But the majority of us secretly inside want to be recognized by our peers. this is a hurdle we have to jump over.

    • Brian Horn

      Apr 17, 2014 at 1:10 pm

      I’m from Texas, the Australia of the US. 🙂 Same way here Victor.

      The bigger issue is people not believing they are worthy or every ready to be seen as a top expert.

      But once they realize that they ARE ready…right now, and then hit that level…they see its not so mysterious and unattainable.

  7. Naomi@business start ups

    Apr 14, 2014 at 9:02 pm

    Hi Brian,

    Great post. It’s given me a few amazing ideas.

    I really liked “#6 Know that people love people with flaws”

    For me, It’s important I connect with my customers on a personal level. I want them to be able to relate to me. I don’t want them feeling intimidated and therefore i’m unapproachable.

    After all, we were all beginnings at some point.

    naomi

    • Brian Horn

      Apr 17, 2014 at 1:07 pm

      Thanks Naomi! Personal connections are the most important.

  8. Ani

    Apr 14, 2014 at 6:50 pm

    Just in time, as I am making my first steps in becoming online entrepreneur 🙂

    • Brian Horn

      Apr 14, 2014 at 7:54 pm

      Good to hear Ani!

      Create it and do it. Best thing in the world…

  9. Stewart A. Alexander

    Apr 14, 2014 at 5:32 pm

    Brian, you’re an ambassador for the authority marketing industry, it’s great being part of the same movement. Really good interview, filled with fundamental principles that will never age.

    Thank you.

    • Brian Horn

      Apr 14, 2014 at 8:35 pm

      Glad to have you on board Stewart. You’re doing it right.

  10. james simwanza

    Apr 14, 2014 at 8:23 am

    wonderful

  11. Donna

    Apr 13, 2014 at 10:23 pm

    I don’t think this really applies to women. Women are judged differently than men are.

    • Brian Horn

      Apr 14, 2014 at 10:21 am

      There are a lot of women entrepreneurs, leaders and top experts.

      While, unfortunately, many times women are judged differently than men…these methods work for both genders.

    • James

      Apr 17, 2014 at 5:15 am

      Thats a pretty weak excuse and you did not Favors for all females writing this.
      BTW My Director is a female and writes for many top tier websites and magazines and would never settle for that excuse.

      Maybe you should read some perspective articles.

      All the best.

  12. Emily Filloramo

    Apr 13, 2014 at 6:43 pm

    Great reminders in this post. Thank you for reinforcing #2 on micro-specialize. I have found that to be very helpful in getting my message across.

    Combined with #6 of exposing my flaws and my old “baggage” and how I went from point A to point B helps people to understand why I do what I do.

    • Brian Horn

      Apr 14, 2014 at 10:18 am

      Thanks Emily!

      Microspecialization has been a key for me too.

      …and I love when people expose their old baggage and tell the story of their rise. Good stuff.

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Startups

10 Small Startups That You Can Build on Your Own Right Now

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Having a business of our own is a dream that is very obvious and common all throughout. With the rise in startups and funding options, the market is blooming with successful entrepreneurs. And rightly so! But many ambitious people are seen dropping out of their dream of building a business only because of the funds involved in setting up one! We forget to acknowledge that the idea if planned and executed well, is strong enough to pull in all the investments.

Both Facebook and Microsoft started as very small business ideas and we all know the fate of them in today’s world. The basic idea is to invest your idea and build your own brand out of it. There is a market for startups that is constantly evolving with different niches.

So for anybody looking to start small yet efficient, here’s a list of 10 small startups that you can build on your own as per the current scenario:

1. Blogging/ Vlogging

In the past few years of digitalization, this has emerged as one of the top-notch money-making investments. The cost involved is as meagre as it can get, but the returns are particularly amazing.

Before starting to blog, one has to invest in a domain name and hosting whereas, for vlogging in platforms like youtube, there is no money involved. All it takes is an expertise in any field and the confidence to present it in the best engaging way possible. Bloggers earn through a lot of collaborations and affiliate marketing whereas youtube itself pays it’s users when they reach a good set of engagement through content.

2. Baking

If baking is your passion, it can very well be your profession. Your only big investment is a good oven and then, your skills do the magic! If you’re enthusiastic about baking, you can prepare cakes, muffins, cookies, and homemade bakery items.

The market for this has huge potential as customers are always experimenting on taste and are looking for the best customization. By posting your bakery items online, you can directly connect with your customers and provide economical solutions as per your brand.

3. Stylist

With the rise in competition amongst folks to be more presentable, personal stylists stand a great chance in the market. Most everyday individuals are trying hard to keep a great profile at their display due to the increased demand for visibility.

Coordinating your makeup, your hair, and your dress for the perfect occasion calls for expert advice, and the expert advice comes with money! So put your styling sense on display and get yourself great customers.

4. Developer

This is one of the highest demanding markets if you have the skill for it! A new app or a website is getting developed all the time. From small businesses to public figures to bigger enterprises, everybody has an online presence for their brand. Web developers and App developers are hence, almost every entrepreneurs “go-to” person. The investment is null if knowledge is not counted as one if you already have a good system to back up your codes.

“Things work out best for those who make the best of how things work out.” – John Wooden

5. Event Planning

Starting up with an event management company requires a dedicated human resource with a knack of marketing and networking skills. You could start your office at your home before you earn enough to expand it.

Event planning has become a need in almost every household to offices for it gives people the liberty to enjoy their event without thinking much of it. Event planning is hence a rescue measure nobody forgets to take!

6. Professional Photography

With Facebook and Instagram taking a toll on people, the demand for enriching and captivating pictures has hit people enormously.

People tend to pay chunks of money for video shoots and detailed photography to capture their big days. As a professional photographer, you are in demand for great projects!

7. Interior Designing

A dream home is always designed as per the customer’s choice. And today, almost every house purchased includes the customer getting its interior designed well for their convenience. Interior designers with a decent outreach in the market are a business of their own! The only requirement is to understand the needs and use your own creativity to earn out of it.

8. Food truck

Food at an affordable rate, and one that pleases your taste buds never goes out of fashion. A cafe or a restaurant is out of budget for most people, but renting a food truck along with a good cook is not only trendy but also a cheap investment.

Food trucks have been in the market for quite some time now and are a great spot for food lovers. A food truck also has an advantage of mobility and hence, is a great business idea that can attract crowds.

9. Tutoring

Are you good with understanding psychology and teaching methods? Then this is an exclusive business plan for anybody willing to invest the time. There is a need for quality learning methods and a greater understanding of subjects whether it is a school course, music, or an art. There is almost no investment in teaching except for the time spent. And hence, this is the most cost-effective business.

“Don’t think about your errors or failures; otherwise, you’ll never do a thing.” – Bill Murray

10. Travel agency

A home based travel agency would cost very little since it has to be tied up with a host agency. The time is such that most of the people are at least planning a tour once in a year on average. The cost of setting up a travel agency is less but the commission earned is really worth more than the investment. It is one such happy-go-lucky businesses out in the market!

Every business has its own share of failures and successes. There are a lot of myths associated with starting a new business that you will come across but you should be careful to ditch them. You will understand it only when you give it a try. Try something new, and you’ll never know where it might go.

Which one of these 10 startup ideas resonates most with you and why? Let us know your thoughts below!

Image courtesy of Twenty20.com

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Startups

Working With A Bad Boss Is The Real Soul-Crushing Dream Killer

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Bad bosses are ruining great companies all over the world. The problem is not the people it’s the bosses that they work for.

You know what I’m talking about. We’ve all had one of these bad bosses.

  • They micromanage
  • They promise the world and deliver nothing
  • They overload you and know you’re going to fail
  • They never listen
  • They’re always too busy (busy doing meetings aka socializing)
  • They never back you in performance conversations
  • They get angry at you when you’re doing your best

I could go on for hours.

BAD BOSSES SUCK and are destroying otherwise great companies.


My bad boss

I’m lucky. I’ve only had one bad boss.

This boss would complain to everyone about how bad the company was. He told everyone he wanted to leave except me. I asked him several times and he lied to me. His only trick to motivate me was to remind me that bonus time was right around the corner.

Somehow that bonus was supposed to make up for the fact we hated going to work and it was soul-crushing.

Everything this boss taught me was wrong.

Stab your colleagues in the back on their way out. Bag other bosses and then pretend you didn’t. Never support your team’s personal goals outside of work.

For around six months, while this bad bosses reign of terror lasted, no one wanted to come to work. The best part about work was going home. Even better was long weekends and any excuse not to have to talk with him.

The company had a good name and quality products but the culture had spiraled out of control. This bad boss had become one of many.Conversations at work became nothing more than weekly meetings where everyone would go through what they did and have KPI conversations. It was demoralizing.

I tried to tell him that I discovered a major client was leaving. He ignored it and told me I was wrong. I gave him clear evidence. He still denied it — until the client finally left.


Titles, salaries and bonuses are not enough

Who gives a damn about all of that.

These things feel good for about a day and then they become nothing more than trivial pursuits that don’t mean anything at the end of the day.

Titles, salaries and bonuses are like dog treats used to lure dogs into obeying orders. Is it really acceptable to treat humans in this way and reward them like incentivized dogs that should do as they’re told and roll over?

I’ve had some good bonuses in my career. The best year was when I made no bonus and got the girl I’d always dreamed about.

I’ve had some awesome job titles in my career. The best title was the one of leader which was given to me by the internet after I spent years inspiring people through personal development and entrepreneurship. The titles you appreciate are the ones that don’t describe a department or area of a business.

I’ve had some awesome salaries too. The difference between five figures and six figures is hardly noticeable. I didn’t suddenly go from homeless to driving a Ferrari. In fact, when I had less, I appreciated it so much more. Saving up to buy an iPad felt like a huge achievement.

There are too many bad bosses waffling on about KPI’s and incentives and not enough trying to show their people how to find meaning in their life and do work they love. That’s the work of a good boss”


How do you escape a bad boss?

“Having a bad boss isn’t your fault. Staying with one is” — Nora Denzel

Take responsibility. Do something about your bad boss. Change departments or change companies. Whatever you do don’t give your boss the thumbs up by sticking around. Instead, give them the quiet middle finger and get your ass out of there as quickly as you can.

It’s your responsibility to vote with your career and show them who’s not your boss.

Respect yourself too. Escaping your bad boss is less about them and more about you. If you respect yourself, you’ll escape. It’s not prison. You can use platforms like LinkedIn to find another career. There’s lots of nice people out there that will help you escape your bad boss if you’ll just have the courage to ask them.


Nothing will kill your dreams quicker than a bad boss.

A bad boss can affect you more than you realize. They make you feel sick, they make you lack energy and they don’t support you thus killing your goals and dreams.

You need a good boss that’s willing to let you do projects, do good work, and meet people that are aligned with your dreams. Not working towards your goals each day at work kills your motivation. Keeping a bad boss happy is soul-crushing.

You need positivity, advice, coaching, and the right people to achieve your personal goals. A bad boss is never going to listen to any of that because they are all about themselves and their KPI’s.

Stick KPI’s where the sun don’t shine. No person has ever been or ever will be genuinely motivated by that three letter acronym ‘KPI’ that you bolster on about until we all want to fall asleep”


What does a good boss look like?

Really simple everybody:

  1. They respect you first and you respect them back.
  2. They trust people to do the job and support you to do so
  3. They don’t give you the answer they help you find it for yourself
  4. They have emotional intelligence, empathy and compassion oozing out of them
  5. They appreciate the work you do and the challenges you face
  6. They’ll never ask you to do something they’re not prepared to do themselves (i.e., managers that don’t talk to clients)
  7. They help you to grow by giving you challenges aligned to your own goals

I’ve had many good bosses that follow this format. One such boss got me to attend Toastmasters which not only helped my public speaking but built my confidence.

This same good boss also allowed me to work one day in social media. He’s the reason I now work a four day week, so I can continue that tradition of working one day entirely on social media.


A message for the bad bosses of the world.

You can’t hide any longer.

People are catching on to the fact they can choose any company they want to work for.

“LinkedIn now provides us with endless opportunities to get the hell away from you and meet good bosses”

As freedom in the working world spreads, bad bosses are going to be ignored and therefore be forced into hiding and made extinct like the dinosaurs. Bad bosses, we’re coming for you!

We’re going to silence you through leaving your ass behind.
We’re going to encourage others to do the same.
We’re going to choose ourselves first.

There’s no excuse to be a bad boss….ever.

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Startups

4 Simple Ways to Transform Your Startup Into a Success

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Who said for a startup to become a success it must struggle for years? If planned and executed smartly, any startup can sail on the ship of success without any hurdles.

There are many myths associated with startups like ‘It has to be small because it is a startup,’ or ‘You just need an idea and the rest will follow,’ or even, ‘Investing in marketing or advertising for a startup is a waste”. Just because a startup is something new for you, doesn’t mean it’s new for people too.

There are thousands of others with your same idea already out there in the market. Hence, for your startup to climb the ladder of success as soon as you roll the dice, you better get the right figures i.e you better do what you need to do in the right manner and proportion. Confused? Let us make it more clear to you.

One of the most often quoted statistics is that 50% of all startups fail to survive even five years. And the reasons for their downfalls are so silly that later they repent only if they had taken care of it at the beginning itself, the startup could have survived. A post-mortem of 287 Startups was carried out by CBInsights among which, the common reasons of startup failure that emerged out were:

  • Lack of focus, motivation, commitment and passion
  • The eagerness of scaling too fast
  • Floating with pride and spending a lot
  • Ignoring good pieces of advice and falling into the wrong company
  • Lack of general and domain-specific business knowledge: finance, operations, and marketing and experience
  • Investing blunders and running out of cash
  • Improper budgeting
  • No getting market exposure
  • Poor product/service
  • No business plan/strategy
  • No/Poor marketing
  • Focusing only on profit and not on customers

For a startup to succeed, money and ideas are not enough, it needs a lot of input from your side as well to grow and survive, like your passion, commitment, willingness to adjust, patience and persistence, observation, relationship with all and basic knowledge and skill. But above all, professionalism is the most important factor. Starting small and new is nothing to be taken lightly. How you interact with your investors, clients or customers, matters, after all, they are the one who will make or break your startup.

Here are the 4 simple ways that will reflect your professionalism as well as turn your startup into a success:

1. Two heads are better than one

Go get a co-founder. Studies show that a startup with two founders significantly increases the odds of success. How? Because two balanced and fully invested partners can keep the startup going on their shoulders equally well. A co-founder means you will have someone to rely on, share the load, chip in during critical times, handle responsibilities, motivate each other and so on. In the end, so what you will have to share the fruit of success, at least your startup will have a balanced support which will prevent it from drowning in the future.

Take for example the Mistay Founder Pranav Prabhakar who believes that, “Multiple founders with complementary skills bring in wider perspective to the team. While taking key decisions and at high-pressure situations, it’s always preferable to have someone who can provide support and an alternative perspective,” and hence has Sandeep Jaiswal as the co-founder of Mistay.

According to Sandeep, ‘A co-founder makes it easy to navigate through tough times. A partner with complimenting skill-sets and different style of thinking is important to help avoid mistakes one would otherwise make, he stressed. So having a co-founder is like an extra support for your startup.

“The value of an idea lies in the using of it.” – Thomas Edison, General Electric Co-founder

2. Get a website/app or both

If you are thinking an investment into web/app is a big waste of money, then hello, it’s 2018 and today from kids to oldies, everyone is constantly browsing either on a desktop/laptop or on mobile. Your potential customers, clients and investors are out there on all platforms and to make them learn about your startup, you must have a website or app of yours ready.

If you are still worried about the budget, for starters, host your site on WordPress which is the most popular CMS of the planet. Its versatility and possibilities are endless which you can take benefit of or go for professional pre-made website templates that easily available at affordable prices.

3. Let people know

Branding and marketing both are lifelines for a business and just because you are a startup doesn’t mean you can survive without them. Branding means establishing a professional presence in both online and offline medium. Make your company logo, colour and other identities visible everywhere as much as possible. Give your clients pens, diaries or other stationary items with your company logo, this will remind them of your great service.

Also, spend rightly on marketing even if you are running a single campaign, make it an effective one that creates an impact on the people. Don’t forget to check whether the market is right for your product/service. Marketing at the right time only will prove beneficial. For eg., marketing your summer clothes brand during winter is useless.

4. Deliver what you promised

Sticking with your word creates your professional image and even a slight slip in it will bring down your startup empire. Nothing is more irritating than a business failing to deliver what it promised. Don’t brag about anything it will only lose your potential customers, stain your reputation and in a worse scenario, get you in legal troubles. First, deliver what you told them you can gradually add and inform them if you wish to serve more. Until and unless, as a startup, don’t try to go overboard and create a mess of everything.

“Always deliver more than expected.” – Larry Page, Google Co-Founder

Turning an idea from concept to production is no cakewalk. The eagerness to establish into a giant is understandable, but, why take unnecessary big risks and crash in the end? Better study the market first, define what new you are giving, plan at its best, execute smartly and enjoy the rewards.

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Startups

Don’t Let The New Person Have Lunch By Themselves.

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I joined a new company two weeks ago. I’ve been the new person at work many times before — I know what it feels like. A new workplace is scary, overwhelming and challenging.

What I’m about to share with you makes me incredibly emotional and it’s very close to my heart.

During the week I saw someone else, who was also new, having lunch by themselves.

They walked through the big grey door by themselves, took one look over at all the tables, and then headed towards a table in the corner away from everybody. My heart sunk.

I knew what he was going through and it wasn’t easy. Right as he walked through the door, I was in the middle of a conversation.

Mid-sentence, I said:
“Excuse me for just a second. I’ll be right back.”

People sitting on my table looked at me funny. They knew I was odd and did weird stuff. They were trying to figure out what I was about to do in their own minds.

I’ve always been told that leadership is not about being the boss but setting the right example

I walked over to the other side of the lunchroom. I said:

“Would you like to come over and have lunch with us?”

I wanted him to feel part of the team. The first couple of weeks in any career are make or break — I should know given my recent exit from finance after seven years.


I know what it’s like to be the new person.

I was the new person in insurance.
Then I was the new person in business banking.
Then I was the new person in eCommerce.

Each time I was the new person I felt scared, incredibly fearful, overwhelmed, anxious and self-conscious. Not much has changed really. I still feel like that which is why I’m obsessed with being part of the solution.

The solution is this:

“Don’t let the new person have lunch by themselves.”

Taking the time to make people feel included and like they matter makes a difference. You could be the difference between a new person staying and having an epic time at work, or giving up in the first few months.


The difference is even bigger than you think.

What do I mean? If being the new person doesn’t go well, it can lead to many issues that you may not have realized. The new person could become lonely; the new person could underachieve and be fired; the new person could struggle to make friends.

These issues could lead to a failed career or not being able to pay bills or even mental illness.

As a worst case scenario, these issues could even lead to suicide. The difference of helping that one person to have lunch with the team could be far greater than you realize.


Inclusion is how we cure loneliness.

Loneliness is why we have social media, dating apps and cafes.

No one wants to be that person having lunch by themselves because they feel like they’re not enough or can’t fit in.

The cure to loneliness is inclusion”

You can be the difference by encouraging inclusion.

Be the leader and set the example of inclusion.

Embrace differences in culture, gender, sexual orientation and race.

Stopping someone from having lunch by themselves will teach you far more about life that you might think. Bottom line is this: we’re all the answer. Be inclusive.


One sentence can change everything.

That one sentence “Hey would you like to join us for lunch?” means more than you think. You were the new person once. I was the new person too.

That one sentence can change someone’s perspective.

It’s not about lunch buddies; it’s about leading with heart and being a good human being.

It’s what you must do. Next time you see someone having lunch by themselves, invite them over. If they are too shy to come over, sit down with them and have lunch together.

It’s the simple hacks like this that will change your reality.

Continue Reading

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