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14 Ways I Completely Changed My Life And So Can You

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A few years ago my entire life changed, and it was one of the best experiences of my life. I decided that I had reached a point in my life where I wasn’t happy and needed to make massive changes. I began a long process of understanding what it would take to experience massive success and become a magnet for all things good in life. Addicted2Success was part of that journey, and so were a number of other great resources.

Below are my fourteen quick tips for turning your life around

 

1. Do a clean out of all your friends

I went through all my friends and asked myself one question, is this person helping me to succeed or bringing me down. If the answer was the later, I deleted them from my social media and my address book, and moved on. This might seem drastic but sometimes it’s the tough decisions that will help you achieve massive success. The only exception to this was that if someone proved that they were going to change, then I allowed them back in again. Doing this made me feel like I had control over my life again.

 

2. Listen to audiobooks every single day

The one habit that started this whole transformation for me was listening to my very first audiobook, which happened to be “Tony Robbins Get The Edge.” I started by deciding that I needed to do some exercise and that walking around my neighbourhood would be a good start. I could often be seen walking on the main roads of Melbourne, in the middle of the night, listening to these audiobooks and looking very animated because they were literally addictive. These tapes taught me the information that school did not, they taught me the basic success principles that I was now going to live my life by.

 

3. Start a LinkedIn page

For a long time, I avoided LinkedIn because I thought that people might bother me or that my privacy would be breeched. I have now learnt that if you are authentic and genuine online and have nothing to hide, tools like LinkedIn can become very powerful – read why here.

“LinkedIn is for your network what venture capital is for startups, it allows you to scale at a rate that you never thought was possible”

 

4. Remove negative media from your life

One of the best things I did was get back time in my day by not watching anymore TV and ditching the habit of watching or consuming any mainstream news. I replaced this wasted time with my new favourite hobby, reading Kindle books on my iPad. For many years, I was unable to read a lot of books because my eyes got tired from reading. Then I started reading on an iPad screen, which was much brighter and easier on my eyes. It was like discovering reading for the first time, and I begun to read anything from “Think and Grow Rich,” to amazing entrepreneur books like Lisa Messengers “Daring & Disruptive,” to books about Wall Street.

Tim Denning - Read Lisa Messenger's Book Daring And Disruptive

Replace negative media with amazing books like Lisa Messenger’s “Daring and Disruptive.”

 

5. Start juicing and rebounding now

Green Juice - Vegie Girl - Urban Projuice Tim DenningAfter attending a Tony Robbins seminar, I learned about the alkaline diet and took up drinking cold press, green, juice every morning. Never have I felt so good and I now have all the energy to get me through the day. Gone are the headaches and rumbling stomachs because my body is finally nourished and alive again. If I suggest that you do one thing to turn your life around, it would be to take up the habit of juicing.

I also started using my net time (no extra time) by combining important mobile phone conversations with walks in the park. I found this to be very relaxing, and it made me very productive. I then added watching my favourite “Ted Talks” while rebounding on a mini trampoline. This practice helps clear my lymphatic system and is a great way to get me started in the morning.

 

6. Walk away from conversations that involve negative people

When I decided to go and work for a corporate organisation, I started my career in a very negative team. I would often come to work and hear my fellow teammates talking about how much they hated life and the company we all worked for. They could often be seen planning coups and talking about various conspiracies. This was the best lesson of my life! I got to see exactly how I didn’t want to be and why I would never settle for less again. Even now, if I am part of a conversation and it goes down a road that is not congruent with my beliefs, I remove myself. Doing this is such a blessing in disguise because I feel like I am in control and not like life is in control of me, or worse yet, somebody else.

 

7. Don’t worry about the outcome of everything

Before I underwent this change is psychology, I used to try and worry about the outcome of everything. I use to think that I could always control the outcome. When I learnt that it was better just to have faith and know that every outcome happens for a reason, I had completely transformed for the better. When things that most people would consider to be major failures in life occurred to me, I would just shake it off and learn the lesson from it, knowing that every lesson was making me stronger and stronger – I adopted the phrase, “Fail Fast.”

 

8. Have faith in yourself

Something that rejuvenated me was learning to have faith in myself. I began to play a game with myself and tried to be in situations where I had completely no idea. I remember being asked to look after a billion dollar relationship with a client and having absolutely no idea. I said yes because I knew this was a chance to learn. From there, I always said yes to things that I thought I was not ready for. I knew that when I wasn’t ready, it was time to grow. Tony Robbins seminar taught me that my strongest human need was growth, so I tried to feed this need as much as possible. Sure enough, the more growth I experienced, the more confidence I gained. This confidence led me to have faith in myself even when nobody else did.

 

9. Travel the world more

For a long time, I believed that working myself to death was what was required to achieve massive success. While hard work is definitely required, working yourself to the bone will not do you any favours. I began to start travelling more and before I knew it, I had flown to more than eight destinations in the space of 6 months. I found that this travelling helped put my life in perspective and gave me new ideas. Whenever a new thought occurred about something I should be doing in business, I realised that it had come from when I was travelling. It’s easy to get lost in your own community, so get out there and see the world because one day you might not be around to see it.

Tim Denning in New Zealand - Success Travel
 

 

10. Change your career

Most people fear change and the thought of trying another career is daunting to them. I began studying people’s LinkedIn profiles and looking at their various career paths. I saw one common pattern; almost none of the people I studied had actually done the same thing for their whole life. In fact, the ones that had reached the most success had usually taken a massive change in direction at some point in their life. I started to do the same with my own career and try new things out. I discovered that my network grew, and my inner circle of influence became stronger and stronger. Don’t be afraid of change ever!!!

I later started to play a game with job interviews. I purposely went and interviewed for jobs that were way out of my league that my education wouldn’t normally qualify me for. To my surprise, all the personal development and change of character became like a magnet. Everyone was offering me jobs that I could only dream of. When I asked them why the offered me the opportunity they told me that it was the confidence, attitude and way I went about things – who knew this was the most important thing.

Want to know something even more strange? One of the jobs I applied for I was unsuccessful at getting. About 12 months later one of my work colleagues was successful at getting the same role. I asked her to ask the manager why I didn’t get it, and she did. The answer they gave, we thought you were overqualified and would get bored easily. I was convinced that the reason I didn’t get it was experience, yet I was totally wrong. Always back yourself 1000% !

 

11. Reach out to successful people

As a joke, one of my closest friends dared me to try and contact people within my organisation that most would consider to be unreachable. I began ringing CEO’s, Heads of, General Managers; anyone that I thought would see me as the lowest person in the organisation. To my surprise, I was able to get a meeting with every single one of them and talk to them about whatever I wanted. Never underestimate how much other people want to help you and share their advice. The act of doing this taught me about my beliefs and about people, which changed my perception of life.

 

12. Give as much as you can

Giving was something that I was always told was important but I didn’t really know the power of. In the early days of business, I thought it was all about protecting your intellectual property and not telling anyone about your ideas. What I now know is that ideas are not worth anything unless you do something with them. Even if you have a great idea, most people are too lazy or too negative to bother trying to steal it from you. I now tell everybody about all my ideas, and I often find that it opens doors I never knew existed. People now see me as an ideas man because I share everything I know. You will never have all the information about a particular subject no matter how hard you try.

Information is so easy to find thanks to the Internet so share away. I even share my address book because everyone is searchable thanks to LinkedIn and Facebook.

 

13. Attend more networking events

An easy way to expand your influence is to expand your network. I remember hearing a few weeks ago “your network equals your net worth.” A lot of people ask me where I get all my opportunities, my answer, they come from my network. I hear about things before anyone else because my network tells me about them. I do the same so now I have a mini “Pay It Forward,” game occurring within my network. Some of the best people I have connected with in the last few years I have met at networking events. No matter how exhausted I might be after work, I always try and attend events because it lifts my energy and opens my mind to ideas I haven’t thought of before.

 

14. Give everybody a second chance

Last but not least, I learnt to give everybody a second chance no matter what they had done. This forgiveness allowed me to see people’s weaknesses and understand that nobody is perfect. Giving in to accepting that no one is perfect has made others not expect me to be perfect. Nobody does anything to upset you on purpose; it’s how you’re interpreting it that is the issue.

 

So there, you have it, my top tips on how I turned my life around. So many people have asked me, and now you have all the knowledge that I had to do the same. Even if you only do 3 of these tips, I promise you, you will experience a change in your life for the good.

GET OUT THERE, GET AMONGST IT AND GET EXCITED!

 

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

36 Comments

36 Comments

  1. Suraj

    Jun 20, 2017 at 2:04 pm

    Sir I don’t understand about the network part
    All the above it was good and motivational
    Thanks

  2. George Azide

    Apr 23, 2017 at 9:59 pm

    Mr. Denning,

    I’m literally in awe at the quality of your writing.

    Here’s how I came across you – I recently have been stuck in starting my business and wasn’t sure about the next step to take. (I live in Dallas, Tx we’re an entrepreneurial bunch down here.) I signed up for a curated content last year and NEVER read one single email.

    Well today, for some reason, I opened up that inbox and read the email at the top of the list and in was an article titled, “What I Learned From the World’s Greatest Venture Capitalist”.

    As someone who has never even said the phrase “venture capitalist”, I honestly can’t tell you what compelled me to open the article.

    I didn’t just read it, I was absorbed by it. Your content is rich, my man.

    I instantly knew I needed to be on your list to learn more about you. Your article (indirectly) showed me a path for my business that I had NEVER previously considered. So for that I thank you.

    I’m not sure what to call it, but I feel you are filling the exact role you are supposed to be filling in life. And that’s rare to come across randomly.

    I’ve downloaded your Game Changing Influencer eBook and have read most of your work on Addicted2Success. Oddly enough, I don’t see a place where you offer a product. So, this may sound weird, but…can I buy anything from you?

    You’ve blown my mind and I had no idea who you were an hour ago. Ha! As someone who truly embraces the power of the internet, I am very pleased at the moment.

    Thank you again, Mr. Denning. To your continued success.

  3. Glenn

    Jan 3, 2016 at 12:06 am

    Nice post Tim.

    Some really valuable insights.

    The more you grow and learn, the more opportunities open up.

    • Tim Denning

      Jan 23, 2016 at 12:27 am

      Cheers Glenn I am glad you learnt a thing or two.

  4. Indika

    Jul 5, 2015 at 3:53 pm

    Hey Tim,
    This is great practical motivational article I ever seen. thanx a lot Tim. I appriciate ur concern about green meals,friends and giving second chance. who ever wants to stay tune I belive this is the article for them.thank you very much again for the ideas.ideas.keep inspiring people. all the best Tim.

    • Tim Denning

      Jul 11, 2015 at 1:43 pm

      Thanks Indika for the kind words and I wish you all the success you deserve.

  5. Nina

    Jun 8, 2015 at 9:41 pm

    I’ve done all of these suggestions and am SO HAPPY! It just all came natural to me over time and now I’m investing in myself and my health. I quit an unhealthy job, chopped out unhealthy people and situations and am learning to like myself. All of these suggestions are absolutely a part of enlightenment. I love seeing someone else encouraging others to push on and give suggestions like yours. Great read for anyone who needs a different direction.

    • Tim Denning

      Jun 11, 2015 at 11:11 am

      Thanks Nina and congrats on making the change. Over the next few months you will see some rapid changes and find that your happiness increases. Don’t forget to try the green juices.

  6. Nkuli

    Jun 3, 2015 at 10:24 am

    Hi Tim

    This ia a great read….I have been in the coporate world for almost 5 years and in different compaines and I have realised that I always find something that makes me unhappy hence the jumping from one job to another. so I want to pursue my business idea that I have had for a good 6 months now and the fear of leaving the safety of having a job is over powering me however I feel the need to start my business and find hapiness in what I do and love.
    What is your advise in quiting my current job to pursue my business?

    • Tim Denning

      Jun 6, 2015 at 10:30 am

      Nkuli, I have known quite a few people over the years who have gone through the same thing. Changing from job to job won’t fix anything, the two things that will help is personal development and entrepreneurship.

      If you have that entrepreneur bug then it’s time to pursue it as your only on this planet once and regrets are the worse thing that you can suffer from. I wish you all the success with your new business and go out there and crush it.

  7. sunanda

    May 1, 2015 at 3:44 am

    i so appriciate this post as inspired me fr to take my stand nw .spend sm years as a emotional fool n stuck .as very appropriate to delete negative ppl ,thoughts from life n nvr gv a second chance to thm .thanks again.

    • Tim Denning

      May 5, 2015 at 11:19 pm

      Not a problem at all Sunanda.

  8. jack

    Apr 21, 2015 at 3:56 pm

    latter

  9. Sakib

    Apr 18, 2015 at 7:37 am

    Hey Tim .. I am really motivated after reading this .. thing is I am in a the middle of medical school course and I am not even interested in this field. All I did was fool thing I know. But now I am 23 do you think that I should change my career ? Im so afraid because people of my age started earning money and I am here like stuck in situation its like life is stopped at a point.

    • Tim Denning

      Apr 19, 2015 at 9:13 am

      Sakib, glad you got some motivation from this article, but its purpose would be completely useless if you didn’t go and take some action. If you’re studying something you are not interested in and can’t see yourself doing it for the rest of your life then maybe it’s time to look for another opportunity. 23 years old is still very young and most people change their career lots of times in their life, so don’t feel like its too late because it’s not. Earning money is good but it’s nothing to be proud of. What you should be proud of is finding your passion and making a living from that. It’s going to take some time to find that one thing but unless you admit where you’re at and start looking, things will never change and you won’t get the happiness that I believe you deserve.

  10. Marko

    Apr 17, 2015 at 9:40 pm

    What is success?

    • Tim Denning

      Apr 19, 2015 at 9:08 am

      Marko, success is the outcome you get, from changing things in your life, so you will grow and do what you are passionate about. Only you can define what success is in your life and it’s not necessarily monetary related.

  11. Janet

    Apr 16, 2015 at 2:21 am

    I so appreciate this post. It takes work to achieve success and sometimes lots of old things do have to be done away with.

    • Tim Denning

      Apr 19, 2015 at 9:06 am

      Thanks Janet. You hit the nail on the head, you have to do away with old habits and replace them with new empowring ones.

  12. Katrina

    Apr 13, 2015 at 8:19 pm

    Love it, thanks for sharing!!! A great read for someone who wakes up at 4.30am most mornings in frustration of their current situation. This really helps.

    • Tim Denning

      Apr 15, 2015 at 8:35 am

      Your certainly better than me Katrina I wake up at 5am so you’re getting 30 mins of extra reading time than me. Don;t be frustrated with your current situation. This situation is temporary and you will soon be out of Winter back into Summer.

  13. Erick Ramirez

    Apr 13, 2015 at 2:07 am

    Thank you for this, it was a very inspiring morning read. I read a lot of articles but yours was very sincere and really spoke to me. I’m planning on a career and life change at the end of this year, moving from Japan to Hawaii. So I’m looking to start enriching my life. Do you have a blog? I would love to read more of your articles.

    • Tim Denning

      Apr 13, 2015 at 11:33 am

      Thanks for commenting Erick. Best of luck with the change in country. I write exclusively for Addicted2Success but you can view all my articles I post on the site via facebook.com/timdenning

      • Erick Ramirez

        Apr 13, 2015 at 12:56 pm

        Good stuff on your Facebook page, liked it. Thanks for the reply. Good luck with reaching the masses.

  14. Cristi Vlad

    Apr 10, 2015 at 11:26 am

    You really hit the nail on the head with #12. thanks! 🙂

    • Tim Denning

      Apr 12, 2015 at 1:24 am

      Thanks Cristi. I think giving is a common law of success and that’s why it is mentioned so much in the world of personal development.

  15. Raymond Foo

    Apr 9, 2015 at 3:05 pm

    Hey, I’m 20 now. I live in Malaysia. I’m deciding whether to further study or go to work. Some major that cross my mind is Civil Engineering(don’t know if I will like it, but I’m considering it because I could work in an office while still going outside),Marketing(fear that I would get a lowpay). If work, I will work as a Salesperson to get many money and start a business. My goal is to get my dream car. And Travel. What is your advice? Your article ia great and that’s all the thing I’m working towards.

    • Tim Denning

      Apr 12, 2015 at 1:30 am

      Hi Raymond, thanks for your comment. Do what makes you really happy. If you’re not sure which option will make you happy then try a secondment or a 4 week trial. Consider taking someone out for coffee who already has the job that you want. If none of these options work then there is a chance you might be destined for the entrepreneur world. Don’t fear about low pay. You can make lots of money doing pretty much anything as long as you’re passionate about it. I have seen people clean toilets and drains and make plenty from doing this. Getting your dream car will only be short lived joy and then you will get complacent again. I have been through this already and no dream car will ever satisfy. What you are really chasing in the feeling that you get my driving your dream car. Try and get that feeling through doing something that may not involve money. Hope those tips give you some clarity. Feel free to connect via http://www.facebook.com/tim.denning to keep in touch

  16. Michele

    Apr 8, 2015 at 3:57 pm

    Thanks Tim, this is really useful. I am on a journey to redesign my life as well. I have done many of these things and am working on a few others- like not worrying about the outcome. It is a process!

    • Tim Denning

      Apr 12, 2015 at 1:30 am

      That’s really good to hear Michele and I hope you get where you want to go.

  17. Susan

    Apr 8, 2015 at 3:08 am

    This is amazing!! Thank you!!

    • Tim Denning

      Apr 8, 2015 at 7:40 pm

      Not a problem Susan!

  18. Bala

    Apr 7, 2015 at 9:08 pm

    Great Tips. My Favorite ‘ Dont worry about the outcome of Everything’ . I am working on it. Patience and persistence is key. Today we are used to seeing ‘instant’ results when we have just started putting in the effort.

    Thanks Tim

    • Tim Denning

      Apr 8, 2015 at 7:38 pm

      Agree Bala and thanks for sharing your opinion.

  19. James Dunn

    Apr 7, 2015 at 9:43 am

    Great article!! I can see myself in so many of the steps you’ve mentioned, and I can see that the others are the ones I need to take.

    I attended UPW in San Jose, CA last year and it was a life changing event for me as well. Tony Robbins is such an amazing guy.

    Thanks for the great tips!

    • Tim Denning

      Apr 8, 2015 at 7:40 pm

      I can totally relate James. I went to UPW a few years back in Sydney and it was phenomenal. I think the walking on fire part was the most fun, although day 4 on health was a bit of a shake up.

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Success Advice

Why I Had to Drop My Superman Complex and Hire a Marketing Genius

Joel Brown

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Marketing-Facebook-Advertising-Bot-Rebate

For many years I had the Superman Complex. I thought I could handle every aspect of my business, no one could do it better than me, I knew it all and if anyone else put their hands on it, they would stuff it up. I credited much of my business success to the fact that I had done a lot of it myself. The truth was, I had achieved a lot in the first few years utilizing my own skills and creative ignorance, but as the Addicted2Success brand sky rocketed so did the demands for new levels of execution.

So I hired 3 awesome individuals: Tyler, Armando & Joe to help with content management and administration and it wasn’t long after this that I discovered that in order for Addicted2Success and the community to reach the level of impact it deserved I would need to find a marketing analytics and SEO development guy.

That was when I decided to give Joseph Lazukin a shot.

At only 25 years old, this college dropout turned whiz kid has been making a name in all the right circles, and out of good humor and fun, I decided to put Joseph to the test here at Addicted2Success to see if the rumors were true, and here were the results…

Within two weeks of working with Joseph, he doubled our site traffic and increased our revenue by nearly 300%, while at the same time ranking Addicted2Success.com for more keywords than our closest competitor.

Here is our SEO graph :

learn SEO

After having such a massive impact, I decided to interview Joseph and pick his brain on the advice he had for up and coming entrepreneurs struggling to market their businesses, and to also share an exciting announcement to all of our A2S readers…

So what do you ask a million dollar consultant? I had a few ideas, and I think you’ll enjoy the golden nuggets we extracted out of our conversation below:

“What is the biggest mistake you see business owners making today, and what is your advice on how to prevent our readers from making the same mistake?”

The biggest mistakes I see business owners making today is when it comes to social media, hiring the right talent, and technology. Almost every company I’ve ever come across, whether client or a big brand name like Best Buy, Sears, or even Dell, I notice they have all not placed their Facebook pixel or even set up their Google Analytics correctly to make informed decisions, yet they’re spending millions of dollars a year marketing on these social platforms.

I’ve never seen such a waste of revenue, because even the slightest change to the way they integrate those two elements of their digital marketing strategy, would save them millions in annual spend.

It may sound crazy, but what almost every business owner including Fortune500 business owners and CMOs do not know, is that a growing majority of traffic coming through popular ad networks is bot traffic.

It’s why Facebook was sued a few years ago when a questionable amount of traffic was thought to be bot traffic, and why Google just issued a refund to advertisers.

cost of ad fraud 2017

In fact, bot traffic has become such an issue that by 2025 it’s expected to cost advertisers $50BN USD, which I can send you a link to later, and by the simple fact that these major companies aren’t implementing policies to protect against bot traffic, is tell tale that companies are in desperate need of outside consultants to help educate and help them understand the landscape and risks of marketing in the digital age.

Small tweaks, have saved my clients millions of dollars on ad spend, whether it was in the form of implementing services like Siphon to block and potentially get rebates on that bot traffic or simply delaying their tracking pixels to avoid click jackers, bots, and other nefarious traffic sources from being lumped into retargeting campaigns, and increasing CPAs (cost per action). It’s a 10 minute fix, that has a profound effect, but nobody is doing it!

get refund on facebook bot traffic

Analytics showing bot traffic detected by Siphon on a Facebook™ ads campaign

“Every day we see increasing amounts of click fraud coming into our client’s websites, with some clients seeing as little as 8% with their AdWords or up to 40% on Facebook campaigns. This problem is only getting worse and anyone who doesn’t make the effort to stop it on their accounts is throwing money away. “

– Richard Seppala (CEO of Siphon)

how to get refund from bot traffic on google ads

Analytics showing bot traffic detected by Siphon on a Google Adwords™ campaign

As for anyone reading this who is looking into marketing online, the biggest piece of advice I can give you is that you need to be diligent and learn how to read and interpret data. Everything moves a lot quicker in the digital world than it does in the real world, one day you could be at the top of page one on Google or getting a 20x return on ad spend, and the next day an update can come out that wipes away your profits and offsets your quarterly projections. A year in the real world is like four years or seven years on the internet, staying stagnant and not adapting to new marketing practices is dangerous, and in the coming years we’ll see a lot of the big name brands get disrupted if they don’t adapt before another more agile competitor essentially takes their lunch.

“Wow! That was a lot of advice jumbled into one answer, so if I am understanding you right, advertisers are paying more because of bot traffic and they aren’t even aware of it? Or even how to fix it?”

Yes, and I actually have posted about the subject a few times on social media as well as fixes on how to prevent bot traffic from eating away at your margins. One of the biggest discoveries I made recently is when I ran “Engagement” based ads on Facebook vs “Traffic” based ads, and saw a huge disparity between the number of clicks that were being reported and the number of clicks that were being counted by Google Analytics and other 3rd party platforms.

Now I totally understand that there will always be some percentage of drop off, because of people becoming impatient due to load time, and that every analytics platform counts viewers differently, however all things considered when I ran a split test between the two ad types and the number of clicks reported, I saw a much greater disparity in the number of clicks reported by “Traffic” based ads, than I did with “Engagement” based ads, and I’m not talking a few percentage points, I’m talking upwards of 20%, and when I shared my findings, I was turned onto Siphon and other services that have sprung up in the industry that track bot traffic and are accredited for helping customers receive refunds from major ad networks like Facebook and Google and can issue copies of your traffic logs that you can then hand over to your ad network and receive a refund on that malicious traffic.

“Woah! So you can get a refund on your ad traffic?”

Yeah a certain percentage of it, but I would highly recommend companies implement best practices and try to prevent the malicious traffic in the first place.

“That makes sense, it’s better to prevent it than ask for a refund. So what other mistakes have you seen business owners making?”

Honestly, there is a pretty long list of things, but the main thing that businesses hire me for that has been possibly the biggest pain point, would have to be customer experience and follow up on cart abandonment.

So let’s say there is an e-com store that is doing around $10M a year, based on the universal industry average that 2 out of every 3 people abandon their cart, there will be around $20M in cart abandonment. That is an incredible amount of money, and those are not cold leads either, they are warm, they have already been to your site, experienced your brand, and yet when I ask most company owners and CMOs where their marketing dollars are being spent, it’s not on converting this low hanging fruit, it’s on bringing in more hard earned, cold leads.

It is a little insane to me, but hopefully that trend will start to shift as companies continue to adapt with consumer trends, and improve end to end customer experience.

“Interesting, so is that what you do, or what exactly is it that you do?”

I have worn a lot of hats, but most notably I am known as a CRO (conversion rate optimization) specialist. So for example, I’ll come into an e-com or SaaS business that is doing $10M a year in sales, that has $20M in cart abandonment like I mentioned previously, and I’ll use a handful of strategies to recoup around 30% or $6M of those abandoned sales. That is what I am mainly hired for these days, but on the other hand, I can also come in and optimize a site from a technical level so that it ranks significantly higher on Google and other search engines, like I did for Addicted2Success.

It really depends on what the client needs, but mostly companies hire me to recover abandoned cart sales, and put more points on the board to make investors happy. Recently however, I’ve been hired directly by investment groups to speed up their return on investment in the companies they’ve invested in by auditing their portfolios, launching growth hacking campaigns, and implementing the marketing strategies I have bulletproofed across several industries.

Often times, the difference between profitability and ending the year on a deficit could be as simple as implementing a bot filter like I mentioned above, tweaking your site structure to index better on Google, or implementing a solid cart abandonment strategy. If you have ever read Think & Grow Rich and the chapter about being 3 feet from gold, that is where most of the businesses are at when they approach me, I help them achieve those last 3 feet by shifting, optimizing, and re-aligning their marketing efforts.

“That is a really interesting perspective, I myself am a huge fan of Think & Grow Rich and I couldn’t agree with you more a lot of businesses often are on the edge of greatness and may need that fresh pair of eyes and outside perspective or consultant like you to help them achieve it. So all of this is really amazing, and I am glad to make the following announcement, but before I do, where can our readers follow or get in touch with you if they want to learn more about marketing and about what you do?”

The easiest way to follow me would frankly be on Facebook via my personal profile and for anyone interested in learning more about marketing and the strategies I implement for my clients, then joining my strategic marketing group will give you the greatest insight. I cover everything from paid advertising to SEO to social media hacks I use on client campaigns, and every other week I jump in and do a one hour live Q&A where you can ask me anything about marketing or about how to solve a problem you’re experiencing in your business. It’s something of a side project of mine, and although I could charge significantly more for the information I share, I wanted to make it expensive enough for people to pay attention and take action on the content, but low enough for any small businesses, startup, or business professional to be able to afford it.

“That’s a great way to give back, so I guess that leaves us with the big announcement you’ve all been waiting for…”

After working with Joseph and seeing his work ethic and simple dedication to the craft, we are excited to announce that we have brought him in as a permanent partner here at Addicted2Success!

So to all of our followers here at Addicted2Success, please give Joseph Lazukin a warm welcome to our A2S family! We look forward to the growth and expansion of A2S under his direction and the lives we will touch as we continue to grow the world’s #1 site for motivation and inspiration!

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7 Everyday Methods Go-Getters Use to Train Their Minds

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A lot of importance is given to physical fitness, yet have you met anyone who says, “I am training my mind?” The world gives so much attention to a pretty package but what about the inside?

Training your mind is just as important as training the body, thus here are 7 everyday methods to train your mind:

1. Learn one new thing a day

The brain goes through a good amount of work every time you learn a new skill. Various studies prove that the most challenging task for a brain is to learn a new language.

Learning a foreign language is a complex process giving the brain a good workout in order to improve one’s Cognitive skills and overall brain function. In addition to this, there are many other benefits such as better focus, mental flexibility, and listening skills.

To train your mind, learn one new thing every day. Get to know a new fact or if you have a lot of time, learn a new language. Fun Fact: The toughest language in the world is Mandarin. (Why don’t you give it a try?)

2. Solve a Puzzle

The next obvious way to train your mind is to solve puzzles. Crosswords, Sudoku, and other puzzles can activate the synapses of your brain and improve its functioning.

Studies have found solving puzzles can help you remember things better along with boosting your productivity and memory.

There are many apps to train your brain. Lumosity, Personal Zen, and Happify are a few apps which have simple and complex levels of games which can challenge your brain.  Lumosity gives you a brain performance index which will denote your mental performance. The next time you have some free time on hand, solve a puzzle instead of watching a movie!

“How am I going to live today in order to create the tomorrow I’m committed to?” – Tony Robbins

3. Get Enough Sleep

Getting a good night’s sleep has become very rare these days. Smartphones and other electronic gadgets are so addictive that we do not end up getting proper sleep. Research by the University of Pennsylvania shows sleep and memory to be strongly connected. Missing out on adequate sleep for a couple of days can significantly erode your memory.

There are 3 primary mechanisms involved in learning and memory. Acquisition is the first step in which your brain learns the new information. Consolidation is the process where the memory becomes stabilized into your mind. Lastly, recall is the ability to access the information after it has been stored.

While acquisition and recall happen when you are awake, consolidation happens when you are asleep. When you miss out on sleep, the second step fails, and you have difficulty recalling information.

4. Follow A Healthy Diet

What you eat also plays a role in training your mind. There are many memory superfoods which can significantly improve the functioning of your brain such as, antioxidant-rich fruits, vegetables, low glycemic carbs, and omega-3 fatty acid rich foods all fall under this category.

Since fresh fruits and vegetables protect your brain from harmful free radicals, it becomes a superfood. Another great diet is the mediterranean one which includes nuts, legumes, fish, blueberries, avocado, and beets which are great for your brain functioning.  

5. Arts and Crafts

My favorite class in school was arts and crafts because it was incredibly fun. Science proves that it’s more than just fun because creative activities such as painting, handicrafts, and origami significantly improve the functioning of the brain.

Doing things which involve repetitive actions such as knitting improves your focus. It was found in a study that, crafts can calm the mind and effectively treat depression. Practice brain boosting hobbies like painting, dancing, or playing a musical instrument to stay focused.

6. Challenge Your Mind

When your day involves the usual chores, there is obviously no challenge to the brain. It enters into a stagnation mode as there is not much change. To avoid this from happening, it is essential you challenge your brain often.

Use your non-dominant hand to do stuff like brushing your teeth and writing in order to activate your other senses. For example, close your eyes when you take a shower which will use the sense of touch to find things. These things are fun to do, and at the same time, they throw a challenge to your mind.

“It’s not the load that breaks you down, it’s the way you carry it.” – Lou Holtz

7. Read

Reading is one of the best methods to train your mind. It relieves stress and tension of the brain cells, and most importantly it can help you get a new perspective on things. When you read, there is a lot of acquisition happening, and this boosts the functionality of the brain. Practice the habit of reading every day even if it can even be the everyday paper.

Conclusion

Training your mind can be a tricky business as it takes time and effort yet it will eventually pay off. Other than these hacks I told you, the most important one is to keep learning because it is a never-ending process that will get you going forever.

Which one of these tips was your favorite? Let us know by commenting below!

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Starting A Business On Instagram? Here Are 7 Things You Need to Do

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Instagram business

Instagram is one of the hottest social media platforms today with over 700 million monthly active users, a more engaged audience, and less competition than any other social networking giants such as Twitter or Facebook. This presents a golden opportunity for businesses to market their products to a more interested and targeted audience without spending a ton of money on paid advertising.

Whether your business strategy needs an update or you are a social media novice, the following 7 tips to start an Instagram business will be extremely helpful:

1. Beta Testing (And Involve the Community)

When you are launching a new business, it is critical to get feedback on your new concepts, ideas, and product in the early stages. But in order to make your business successful on Instagram, you will want to include Instagram members in your testing for useful feedback.

Beta testing is a type of testing where a sampling of the intended audience tries out the product before it is launched on wide scale. The goal of beta testing is to place your application in the hands of actual users outside of your business development team for the purpose of discovering any flaws or problems in your final version.

2. Make Instagram the Hub of Your Social Media Marketing

If you are planning to launch your business on Instagram, it is important to make your Instagram the one spot to visit with relevant information regarding the product offerings, launch date and anything else you will want to talk about. By diverting all traffic to your Instagram account from emails, blog posts, and your website, you will have a head start on establishing your Instagram community.

Keep in mind that this strategy may not be the best for all businesses – some businesses might want to divert all of their traffic to newsletter sign up page, for instance – however, if your aim is to make a stir on Instagram, your best plan of action is to push everyone to your Instagram profile before you launch your product or service.

Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper

3. Create a Buzz Before You Launch

Keeping your customers interested in your product or service is a key part of any effective marketing strategy. Reward your loyal followers with exclusive content, and let them be the first ones to know about your new products, events or services. Create a range of fun and interesting teaser photos or trailers that will arouse anticipation or satisfy curiosity for your new stores, office openings or releases. This type of screening makes your Instagram followers feel curious and special, and likely to keep coming back for more insider information.

4. Create an Eye-catching Preview of Your Instagram Feed

Before you start attracting new followers to your Instagram account, make sure it is in the best condition possible. You shouldn’t have an empty profile when you send your followers, family, and friends to your Instagram channel because it gives off a bad impression. You should have already uploaded 4 to 5 posts to give them an idea of what to expect from you, along with captivating visual content communicating what your brand business is all about.

Make a habit of updating your bio section every now and then, and think of creative ways to use that opportunity for your own good. Think, app downloads, purchases or event registrations. Instagram has also introduced an option of adding phone numbers in bios, especially for businesses through Instagram Business profiles.

5. Choose the Right Name

Another important thing that acts a make or break factor for many potential customers is your Instagram name. Besides wanting an Instagram username that is already available, you will also want to think about the hashtags.

Since creative hashtag schemes are rapidly popularizing, having a dynamic branded hashtag that your followers and customers really want to use is the key to success when it comes to establishing an Instagram business. If you are initiating a new business, you need a brand name which doubles as an aspiring hashtag as this could be the pot of gold at the end of your Instagram glory.

6. Offer Instagram-Specific Rewards

Once you have built your Instagram fan base and have a killer Instagram feed, you will want to retain your followers and community, and this can only be done by keeping them engaged and curious about your brand. An easy way to do it is by offering Instagram-specific rewards, incentives discount, or perks. Whether it is a reward that your followers can only find on Instagram, or an Instagram giveaway, giving a little can guarantee a lot.

Another good idea is to host an Instagram contest, as it will help you build a fan base, increase awareness, increase engagement and boost sales. There are various ways to host a contest, and the best one will depend on your audience.

“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart

7. Don’t Forget Hashtags

Expanding an Instagram business takes determination, patience, and proper planning. Scheduling your Instagram posts beforehand is a good way to keep your business organized and ahead of the competition. Once you have launched your business, you will want to invest in connecting with other Instagrammers with the help of hashtags. To do this, you will first need to find hashtags that your audience is scrolling through. Next, you will need to start using those hashtags in your posts so people can find you.

Hashtagging is a great way to deliver a strong call to action. When you post content for your Instagram account, make sure all posts include a strong call to action in the form of a relevant hashtag. Some of the popular forms of call to action on Instagram that you can ask your followers to incorporate include “double tap”, “tag a friend in the post”, and “sign up today for free” to receive newsletters/emails. Instagram allows a minimum of 30 hashtags per post, but many users fail to make the most out of this ability.

Do you use instagram for social purposes or have you tried to build it into a business? Let us know your thoughts below!

Image courtesy of Twenty20.com

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How Writing For 1000 Days Straight Made Me A Real Man

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Writing was never my thing. I didn’t think of it as an art although in school I was told I was good at it. I never believed this compliment ever.

For more than 1000 days straight I’ve written consistently. While on holiday in San Fran, New Zealand and Japan I wrote. Waiting at the doctor’s office, I wrote. In line at the local vegetarian burger joint, I wrote. The things I’ve learned from writing have changed me from a spoilt little kid, into a real man.

Writing for 1000 days straight taught me:

 

Writing is my therapy.

My mentor Joel got a bit annoyed at me one day because he saw a few swear words in a blog post I published. I quickly realized what I’d done and then it came to me: I was swearing because it was how I released my frustration.

By writing about the things that upset me, I somehow felt less compelled to be angry at the world.

 

I found that my problems could be a source of inspiration for others.

You may not believe me but now I actually look forward to having problems.

Problems are what give me the fuel I need to write. Every problem becomes a solution for all of the readers that sit down and absorb my writing. Writing can inspire others and that’s what has helped me become a real man.

A real man, I believe, does things for more than just himself.

 

It taught me to stop chopping and changing.

I used to be a kid and would always throw in the towel when my passion or hobby got hard. Instead of pushing through the pain I’d just start something new. Writing made me a man by helping me realize that mastery and sticking at it is the real magic trick.

 

Happiness can be found in the strangest of places.

My dad was a writer and I always thought it was dumb. I never thought I’d ever do it myself. Doing something for more than 1000 days straight teaches you that you can find happiness in places you’d least expect. Try new things, find something that feels cool and stick at it.

 

It doesn’t have to be a book or blog.

Some days when I’m busy, I count my writing as inspiring emails to fans that can help them. Other days it’s replying to comments that people leave on my social media. We can fall into the trap of believing that writing only happens when it’s in the form of a book or blog post.

Let yourself off the hook. Write whenever you can and stop being so hard on yourself. Writing is writing chief.

 

Energy will determine the outcome.

I used the following to get more energy:
– On writing days I would sleep more the night before
– I didn’t drink alcohol on days where I planned to write a lot
– I drank mushroom coffee (recommended by Tim Ferriss) for a quick fix
– I ate energy-rich foods like fruits, veggies, and the odd avocado for brain power

“If you’re a sleepy zombie then you’ll never be able to find the energy to keep pushing through all of the hurdles you’re going to encounter with writing or any pursuit for that matter”

 

The power of a deadline.

Here’s an awesome little hack I used. I’m the biggest procrastinator you’ll ever meet. If I have all day to write, then I’ll spend the last hour before dinner writing if I’m lucky. What I did instead was book in social catch-ups, trips to the cinema’s, outings with the girlfriend and anything I could that involved other people.

This gave me a perceived sense of urgency and a deadline I couldn’t miss. What’s funny is the tighter the deadline, the more productive I became. Here’s what’s even crazier:

The blog posts I’ve written, that had the tightest deadline and the least amount of time to write them, have been my most popular.

Over thinking kills creativity and so does having too much time to fluff around. These deadlines have allowed me to produce lots of writing that have contributed to me becoming a real man.

 

Writing has uncovered raw emotion in me.

Raw emotion has changed the game for me. As I got past the 10-day mark, I stopped giving a F more and more. This brought out raw emotion in me that couldn’t be faked like an Instagram filter. It’s this raw emotion that got me more readers and allowed me to make a bigger difference in the world.

There’s something about someone who makes the bold decision to wear their heart on their sleeve. Writing heaps forces you to think deeper and to dig deeper every time you sit down at the computer.

Writing for more than 1000 days became like a game to see how much I could learn about myself. The words began to paint a picture of me that I had never seen or even dreamt of.

“These words that became pictures redefined who I was”

I used these pictures to become a new man and one I could be proud of. I want you to discover raw emotion for yourself. I want you to paint beautiful pictures with words that come from deep inside of you.

 

Just get started.

There were days when I couldn’t be bothered writing. I found that once I got started, the words would pour out of me. It was as if the words were dying to get out of me some days. Instead of giving yourself excuses, don’t try and have every day be the day you produce your best work.

Some of the blog posts I’ve written I thought were barely okay. These same posts have been highly shareable more than my so-called serious stuff. 1000 days of writing teaches you to disconnect yourself from the outcome and focus on the practice itself. Discipline has made me a real man.

 

You must like the topic.

I tried writing about stuff that people told me too. I found myself hating the process every time. Have a list of suggested topics that you’ve come up with and then write about the one that makes you feel good at the time.

 

Make it up as you go.

I invent words all the time like self-disrupt, fakepreneur and too many other ridiculous ones to mention here. I break grammar rules to suit myself and to make my writing easy on the eye. What will separate you from everyone else is when you decide to make up the rules.

It’s easier to be different than it is to be a better writer, or saxophone player or artist. A rule forces you to conform to everyone else’s expectations. What made me a real man was discovering the power of my own creativity and not listening to all the hype out there.

There’s a lot of noise and people that will tell you they have the secret chicken sauce. They’re selling lies to you to benefit their own selfish goals.

Be you and make up the rest as you go.

 

Reading fuels your creative brain.

I get asked all the time “Tim, where do you get all these writing ideas from?”

I wish I could tell you that I was some idea factory that could mass-produce amazing writing pieces. The truth is I’m not that smart. In conjunction with writing, I’ve also been reading like a KFC junkie addicted to hot sauce.

Books have opened up my world to what’s possible. Books have helped me see things in my life that I had previously ignored.

“Books sold me a truth that I couldn’t get from the Internet or TV”

Every word you read get’s stored in your computer brain and can be recalled later on without you probably even realizing. Reading has taught me the lessons that have made me a man and a blogger.

 

Authenticity and transparency, plus brutal honesty, is where it’s at.

In the beginning, I was a bit of a pussy. I hid parts of myself and didn’t tell the full story. In the first 10 days, I tried to be brutal. By the 1000th day, I had enough practice and had seen the audience react enough, that I showed everything in my stories. No detail was left out.

People read my stuff because they know it’s authentic and real. I’m brutally honest and not afraid to make fun of myself. I’m not afraid to admit that I too have once been a self-obsessed, immature, coward too. It’s okay; we’ve all been there.

This brutal honesty helps you be honest with yourself too. Through these honest moments, you learn a lot about who you are and who you can become. I think real honesty helped me become a real man. A man I can be proud of.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Why I Had to Drop My Superman Complex and Hire a Marketing Genius

Joel Brown

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Marketing-Facebook-Advertising-Bot-Rebate

For many years I had the Superman Complex. I thought I could handle every aspect of my business, no one could do it better than me, I knew it all and if anyone else put their hands on it, they would stuff it up. I credited much of my business success to the fact that I had done a lot of it myself. The truth was, I had achieved a lot in the first few years utilizing my own skills and creative ignorance, but as the Addicted2Success brand sky rocketed so did the demands for new levels of execution.

So I hired 3 awesome individuals: Tyler, Armando & Joe to help with content management and administration and it wasn’t long after this that I discovered that in order for Addicted2Success and the community to reach the level of impact it deserved I would need to find a marketing analytics and SEO development guy.

That was when I decided to give Joseph Lazukin a shot.

At only 25 years old, this college dropout turned whiz kid has been making a name in all the right circles, and out of good humor and fun, I decided to put Joseph to the test here at Addicted2Success to see if the rumors were true, and here were the results…

Within two weeks of working with Joseph, he doubled our site traffic and increased our revenue by nearly 300%, while at the same time ranking Addicted2Success.com for more keywords than our closest competitor.

Here is our SEO graph :

learn SEO

After having such a massive impact, I decided to interview Joseph and pick his brain on the advice he had for up and coming entrepreneurs struggling to market their businesses, and to also share an exciting announcement to all of our A2S readers…

So what do you ask a million dollar consultant? I had a few ideas, and I think you’ll enjoy the golden nuggets we extracted out of our conversation below:

“What is the biggest mistake you see business owners making today, and what is your advice on how to prevent our readers from making the same mistake?”

The biggest mistakes I see business owners making today is when it comes to social media, hiring the right talent, and technology. Almost every company I’ve ever come across, whether client or a big brand name like Best Buy, Sears, or even Dell, I notice they have all not placed their Facebook pixel or even set up their Google Analytics correctly to make informed decisions, yet they’re spending millions of dollars a year marketing on these social platforms.

I’ve never seen such a waste of revenue, because even the slightest change to the way they integrate those two elements of their digital marketing strategy, would save them millions in annual spend.

It may sound crazy, but what almost every business owner including Fortune500 business owners and CMOs do not know, is that a growing majority of traffic coming through popular ad networks is bot traffic.

It’s why Facebook was sued a few years ago when a questionable amount of traffic was thought to be bot traffic, and why Google just issued a refund to advertisers.

cost of ad fraud 2017

In fact, bot traffic has become such an issue that by 2025 it’s expected to cost advertisers $50BN USD, which I can send you a link to later, and by the simple fact that these major companies aren’t implementing policies to protect against bot traffic, is tell tale that companies are in desperate need of outside consultants to help educate and help them understand the landscape and risks of marketing in the digital age.

Small tweaks, have saved my clients millions of dollars on ad spend, whether it was in the form of implementing services like Siphon to block and potentially get rebates on that bot traffic or simply delaying their tracking pixels to avoid click jackers, bots, and other nefarious traffic sources from being lumped into retargeting campaigns, and increasing CPAs (cost per action). It’s a 10 minute fix, that has a profound effect, but nobody is doing it!

get refund on facebook bot traffic

Analytics showing bot traffic detected by Siphon on a Facebook™ ads campaign

“Every day we see increasing amounts of click fraud coming into our client’s websites, with some clients seeing as little as 8% with their AdWords or up to 40% on Facebook campaigns. This problem is only getting worse and anyone who doesn’t make the effort to stop it on their accounts is throwing money away. “

– Richard Seppala (CEO of Siphon)

how to get refund from bot traffic on google ads

Analytics showing bot traffic detected by Siphon on a Google Adwords™ campaign

As for anyone reading this who is looking into marketing online, the biggest piece of advice I can give you is that you need to be diligent and learn how to read and interpret data. Everything moves a lot quicker in the digital world than it does in the real world, one day you could be at the top of page one on Google or getting a 20x return on ad spend, and the next day an update can come out that wipes away your profits and offsets your quarterly projections. A year in the real world is like four years or seven years on the internet, staying stagnant and not adapting to new marketing practices is dangerous, and in the coming years we’ll see a lot of the big name brands get disrupted if they don’t adapt before another more agile competitor essentially takes their lunch.

“Wow! That was a lot of advice jumbled into one answer, so if I am understanding you right, advertisers are paying more because of bot traffic and they aren’t even aware of it? Or even how to fix it?”

Yes, and I actually have posted about the subject a few times on social media as well as fixes on how to prevent bot traffic from eating away at your margins. One of the biggest discoveries I made recently is when I ran “Engagement” based ads on Facebook vs “Traffic” based ads, and saw a huge disparity between the number of clicks that were being reported and the number of clicks that were being counted by Google Analytics and other 3rd party platforms.

Now I totally understand that there will always be some percentage of drop off, because of people becoming impatient due to load time, and that every analytics platform counts viewers differently, however all things considered when I ran a split test between the two ad types and the number of clicks reported, I saw a much greater disparity in the number of clicks reported by “Traffic” based ads, than I did with “Engagement” based ads, and I’m not talking a few percentage points, I’m talking upwards of 20%, and when I shared my findings, I was turned onto Siphon and other services that have sprung up in the industry that track bot traffic and are accredited for helping customers receive refunds from major ad networks like Facebook and Google and can issue copies of your traffic logs that you can then hand over to your ad network and receive a refund on that malicious traffic.

“Woah! So you can get a refund on your ad traffic?”

Yeah a certain percentage of it, but I would highly recommend companies implement best practices and try to prevent the malicious traffic in the first place.

“That makes sense, it’s better to prevent it than ask for a refund. So what other mistakes have you seen business owners making?”

Honestly, there is a pretty long list of things, but the main thing that businesses hire me for that has been possibly the biggest pain point, would have to be customer experience and follow up on cart abandonment.

So let’s say there is an e-com store that is doing around $10M a year, based on the universal industry average that 2 out of every 3 people abandon their cart, there will be around $20M in cart abandonment. That is an incredible amount of money, and those are not cold leads either, they are warm, they have already been to your site, experienced your brand, and yet when I ask most company owners and CMOs where their marketing dollars are being spent, it’s not on converting this low hanging fruit, it’s on bringing in more hard earned, cold leads.

It is a little insane to me, but hopefully that trend will start to shift as companies continue to adapt with consumer trends, and improve end to end customer experience.

“Interesting, so is that what you do, or what exactly is it that you do?”

I have worn a lot of hats, but most notably I am known as a CRO (conversion rate optimization) specialist. So for example, I’ll come into an e-com or SaaS business that is doing $10M a year in sales, that has $20M in cart abandonment like I mentioned previously, and I’ll use a handful of strategies to recoup around 30% or $6M of those abandoned sales. That is what I am mainly hired for these days, but on the other hand, I can also come in and optimize a site from a technical level so that it ranks significantly higher on Google and other search engines, like I did for Addicted2Success.

It really depends on what the client needs, but mostly companies hire me to recover abandoned cart sales, and put more points on the board to make investors happy. Recently however, I’ve been hired directly by investment groups to speed up their return on investment in the companies they’ve invested in by auditing their portfolios, launching growth hacking campaigns, and implementing the marketing strategies I have bulletproofed across several industries.

Often times, the difference between profitability and ending the year on a deficit could be as simple as implementing a bot filter like I mentioned above, tweaking your site structure to index better on Google, or implementing a solid cart abandonment strategy. If you have ever read Think & Grow Rich and the chapter about being 3 feet from gold, that is where most of the businesses are at when they approach me, I help them achieve those last 3 feet by shifting, optimizing, and re-aligning their marketing efforts.

“That is a really interesting perspective, I myself am a huge fan of Think & Grow Rich and I couldn’t agree with you more a lot of businesses often are on the edge of greatness and may need that fresh pair of eyes and outside perspective or consultant like you to help them achieve it. So all of this is really amazing, and I am glad to make the following announcement, but before I do, where can our readers follow or get in touch with you if they want to learn more about marketing and about what you do?”

The easiest way to follow me would frankly be on Facebook via my personal profile and for anyone interested in learning more about marketing and the strategies I implement for my clients, then joining my strategic marketing group will give you the greatest insight. I cover everything from paid advertising to SEO to social media hacks I use on client campaigns, and every other week I jump in and do a one hour live Q&A where you can ask me anything about marketing or about how to solve a problem you’re experiencing in your business. It’s something of a side project of mine, and although I could charge significantly more for the information I share, I wanted to make it expensive enough for people to pay attention and take action on the content, but low enough for any small businesses, startup, or business professional to be able to afford it.

“That’s a great way to give back, so I guess that leaves us with the big announcement you’ve all been waiting for…”

After working with Joseph and seeing his work ethic and simple dedication to the craft, we are excited to announce that we have brought him in as a permanent partner here at Addicted2Success!

So to all of our followers here at Addicted2Success, please give Joseph Lazukin a warm welcome to our A2S family! We look forward to the growth and expansion of A2S under his direction and the lives we will touch as we continue to grow the world’s #1 site for motivation and inspiration!

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

36 Comments

36 Comments

  1. Suraj

    Jun 20, 2017 at 2:04 pm

    Sir I don’t understand about the network part
    All the above it was good and motivational
    Thanks

  2. George Azide

    Apr 23, 2017 at 9:59 pm

    Mr. Denning,

    I’m literally in awe at the quality of your writing.

    Here’s how I came across you – I recently have been stuck in starting my business and wasn’t sure about the next step to take. (I live in Dallas, Tx we’re an entrepreneurial bunch down here.) I signed up for a curated content last year and NEVER read one single email.

    Well today, for some reason, I opened up that inbox and read the email at the top of the list and in was an article titled, “What I Learned From the World’s Greatest Venture Capitalist”.

    As someone who has never even said the phrase “venture capitalist”, I honestly can’t tell you what compelled me to open the article.

    I didn’t just read it, I was absorbed by it. Your content is rich, my man.

    I instantly knew I needed to be on your list to learn more about you. Your article (indirectly) showed me a path for my business that I had NEVER previously considered. So for that I thank you.

    I’m not sure what to call it, but I feel you are filling the exact role you are supposed to be filling in life. And that’s rare to come across randomly.

    I’ve downloaded your Game Changing Influencer eBook and have read most of your work on Addicted2Success. Oddly enough, I don’t see a place where you offer a product. So, this may sound weird, but…can I buy anything from you?

    You’ve blown my mind and I had no idea who you were an hour ago. Ha! As someone who truly embraces the power of the internet, I am very pleased at the moment.

    Thank you again, Mr. Denning. To your continued success.

  3. Glenn

    Jan 3, 2016 at 12:06 am

    Nice post Tim.

    Some really valuable insights.

    The more you grow and learn, the more opportunities open up.

    • Tim Denning

      Jan 23, 2016 at 12:27 am

      Cheers Glenn I am glad you learnt a thing or two.

  4. Indika

    Jul 5, 2015 at 3:53 pm

    Hey Tim,
    This is great practical motivational article I ever seen. thanx a lot Tim. I appriciate ur concern about green meals,friends and giving second chance. who ever wants to stay tune I belive this is the article for them.thank you very much again for the ideas.ideas.keep inspiring people. all the best Tim.

    • Tim Denning

      Jul 11, 2015 at 1:43 pm

      Thanks Indika for the kind words and I wish you all the success you deserve.

  5. Nina

    Jun 8, 2015 at 9:41 pm

    I’ve done all of these suggestions and am SO HAPPY! It just all came natural to me over time and now I’m investing in myself and my health. I quit an unhealthy job, chopped out unhealthy people and situations and am learning to like myself. All of these suggestions are absolutely a part of enlightenment. I love seeing someone else encouraging others to push on and give suggestions like yours. Great read for anyone who needs a different direction.

    • Tim Denning

      Jun 11, 2015 at 11:11 am

      Thanks Nina and congrats on making the change. Over the next few months you will see some rapid changes and find that your happiness increases. Don’t forget to try the green juices.

  6. Nkuli

    Jun 3, 2015 at 10:24 am

    Hi Tim

    This ia a great read….I have been in the coporate world for almost 5 years and in different compaines and I have realised that I always find something that makes me unhappy hence the jumping from one job to another. so I want to pursue my business idea that I have had for a good 6 months now and the fear of leaving the safety of having a job is over powering me however I feel the need to start my business and find hapiness in what I do and love.
    What is your advise in quiting my current job to pursue my business?

    • Tim Denning

      Jun 6, 2015 at 10:30 am

      Nkuli, I have known quite a few people over the years who have gone through the same thing. Changing from job to job won’t fix anything, the two things that will help is personal development and entrepreneurship.

      If you have that entrepreneur bug then it’s time to pursue it as your only on this planet once and regrets are the worse thing that you can suffer from. I wish you all the success with your new business and go out there and crush it.

  7. sunanda

    May 1, 2015 at 3:44 am

    i so appriciate this post as inspired me fr to take my stand nw .spend sm years as a emotional fool n stuck .as very appropriate to delete negative ppl ,thoughts from life n nvr gv a second chance to thm .thanks again.

    • Tim Denning

      May 5, 2015 at 11:19 pm

      Not a problem at all Sunanda.

  8. jack

    Apr 21, 2015 at 3:56 pm

    latter

  9. Sakib

    Apr 18, 2015 at 7:37 am

    Hey Tim .. I am really motivated after reading this .. thing is I am in a the middle of medical school course and I am not even interested in this field. All I did was fool thing I know. But now I am 23 do you think that I should change my career ? Im so afraid because people of my age started earning money and I am here like stuck in situation its like life is stopped at a point.

    • Tim Denning

      Apr 19, 2015 at 9:13 am

      Sakib, glad you got some motivation from this article, but its purpose would be completely useless if you didn’t go and take some action. If you’re studying something you are not interested in and can’t see yourself doing it for the rest of your life then maybe it’s time to look for another opportunity. 23 years old is still very young and most people change their career lots of times in their life, so don’t feel like its too late because it’s not. Earning money is good but it’s nothing to be proud of. What you should be proud of is finding your passion and making a living from that. It’s going to take some time to find that one thing but unless you admit where you’re at and start looking, things will never change and you won’t get the happiness that I believe you deserve.

  10. Marko

    Apr 17, 2015 at 9:40 pm

    What is success?

    • Tim Denning

      Apr 19, 2015 at 9:08 am

      Marko, success is the outcome you get, from changing things in your life, so you will grow and do what you are passionate about. Only you can define what success is in your life and it’s not necessarily monetary related.

  11. Janet

    Apr 16, 2015 at 2:21 am

    I so appreciate this post. It takes work to achieve success and sometimes lots of old things do have to be done away with.

    • Tim Denning

      Apr 19, 2015 at 9:06 am

      Thanks Janet. You hit the nail on the head, you have to do away with old habits and replace them with new empowring ones.

  12. Katrina

    Apr 13, 2015 at 8:19 pm

    Love it, thanks for sharing!!! A great read for someone who wakes up at 4.30am most mornings in frustration of their current situation. This really helps.

    • Tim Denning

      Apr 15, 2015 at 8:35 am

      Your certainly better than me Katrina I wake up at 5am so you’re getting 30 mins of extra reading time than me. Don;t be frustrated with your current situation. This situation is temporary and you will soon be out of Winter back into Summer.

  13. Erick Ramirez

    Apr 13, 2015 at 2:07 am

    Thank you for this, it was a very inspiring morning read. I read a lot of articles but yours was very sincere and really spoke to me. I’m planning on a career and life change at the end of this year, moving from Japan to Hawaii. So I’m looking to start enriching my life. Do you have a blog? I would love to read more of your articles.

    • Tim Denning

      Apr 13, 2015 at 11:33 am

      Thanks for commenting Erick. Best of luck with the change in country. I write exclusively for Addicted2Success but you can view all my articles I post on the site via facebook.com/timdenning

      • Erick Ramirez

        Apr 13, 2015 at 12:56 pm

        Good stuff on your Facebook page, liked it. Thanks for the reply. Good luck with reaching the masses.

  14. Cristi Vlad

    Apr 10, 2015 at 11:26 am

    You really hit the nail on the head with #12. thanks! 🙂

    • Tim Denning

      Apr 12, 2015 at 1:24 am

      Thanks Cristi. I think giving is a common law of success and that’s why it is mentioned so much in the world of personal development.

  15. Raymond Foo

    Apr 9, 2015 at 3:05 pm

    Hey, I’m 20 now. I live in Malaysia. I’m deciding whether to further study or go to work. Some major that cross my mind is Civil Engineering(don’t know if I will like it, but I’m considering it because I could work in an office while still going outside),Marketing(fear that I would get a lowpay). If work, I will work as a Salesperson to get many money and start a business. My goal is to get my dream car. And Travel. What is your advice? Your article ia great and that’s all the thing I’m working towards.

    • Tim Denning

      Apr 12, 2015 at 1:30 am

      Hi Raymond, thanks for your comment. Do what makes you really happy. If you’re not sure which option will make you happy then try a secondment or a 4 week trial. Consider taking someone out for coffee who already has the job that you want. If none of these options work then there is a chance you might be destined for the entrepreneur world. Don’t fear about low pay. You can make lots of money doing pretty much anything as long as you’re passionate about it. I have seen people clean toilets and drains and make plenty from doing this. Getting your dream car will only be short lived joy and then you will get complacent again. I have been through this already and no dream car will ever satisfy. What you are really chasing in the feeling that you get my driving your dream car. Try and get that feeling through doing something that may not involve money. Hope those tips give you some clarity. Feel free to connect via http://www.facebook.com/tim.denning to keep in touch

  16. Michele

    Apr 8, 2015 at 3:57 pm

    Thanks Tim, this is really useful. I am on a journey to redesign my life as well. I have done many of these things and am working on a few others- like not worrying about the outcome. It is a process!

    • Tim Denning

      Apr 12, 2015 at 1:30 am

      That’s really good to hear Michele and I hope you get where you want to go.

  17. Susan

    Apr 8, 2015 at 3:08 am

    This is amazing!! Thank you!!

    • Tim Denning

      Apr 8, 2015 at 7:40 pm

      Not a problem Susan!

  18. Bala

    Apr 7, 2015 at 9:08 pm

    Great Tips. My Favorite ‘ Dont worry about the outcome of Everything’ . I am working on it. Patience and persistence is key. Today we are used to seeing ‘instant’ results when we have just started putting in the effort.

    Thanks Tim

    • Tim Denning

      Apr 8, 2015 at 7:38 pm

      Agree Bala and thanks for sharing your opinion.

  19. James Dunn

    Apr 7, 2015 at 9:43 am

    Great article!! I can see myself in so many of the steps you’ve mentioned, and I can see that the others are the ones I need to take.

    I attended UPW in San Jose, CA last year and it was a life changing event for me as well. Tony Robbins is such an amazing guy.

    Thanks for the great tips!

    • Tim Denning

      Apr 8, 2015 at 7:40 pm

      I can totally relate James. I went to UPW a few years back in Sydney and it was phenomenal. I think the walking on fire part was the most fun, although day 4 on health was a bit of a shake up.

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Success Advice

Why I Had to Drop My Superman Complex and Hire a Marketing Genius

Joel Brown

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For many years I had the Superman Complex. I thought I could handle every aspect of my business, no one could do it better than me, I knew it all and if anyone else put their hands on it, they would stuff it up. I credited much of my business success to the fact that I had done a lot of it myself. The truth was, I had achieved a lot in the first few years utilizing my own skills and creative ignorance, but as the Addicted2Success brand sky rocketed so did the demands for new levels of execution.

So I hired 3 awesome individuals: Tyler, Armando & Joe to help with content management and administration and it wasn’t long after this that I discovered that in order for Addicted2Success and the community to reach the level of impact it deserved I would need to find a marketing analytics and SEO development guy.

That was when I decided to give Joseph Lazukin a shot.

At only 25 years old, this college dropout turned whiz kid has been making a name in all the right circles, and out of good humor and fun, I decided to put Joseph to the test here at Addicted2Success to see if the rumors were true, and here were the results…

Within two weeks of working with Joseph, he doubled our site traffic and increased our revenue by nearly 300%, while at the same time ranking Addicted2Success.com for more keywords than our closest competitor.

Here is our SEO graph :

learn SEO

After having such a massive impact, I decided to interview Joseph and pick his brain on the advice he had for up and coming entrepreneurs struggling to market their businesses, and to also share an exciting announcement to all of our A2S readers…

So what do you ask a million dollar consultant? I had a few ideas, and I think you’ll enjoy the golden nuggets we extracted out of our conversation below:

“What is the biggest mistake you see business owners making today, and what is your advice on how to prevent our readers from making the same mistake?”

The biggest mistakes I see business owners making today is when it comes to social media, hiring the right talent, and technology. Almost every company I’ve ever come across, whether client or a big brand name like Best Buy, Sears, or even Dell, I notice they have all not placed their Facebook pixel or even set up their Google Analytics correctly to make informed decisions, yet they’re spending millions of dollars a year marketing on these social platforms.

I’ve never seen such a waste of revenue, because even the slightest change to the way they integrate those two elements of their digital marketing strategy, would save them millions in annual spend.

It may sound crazy, but what almost every business owner including Fortune500 business owners and CMOs do not know, is that a growing majority of traffic coming through popular ad networks is bot traffic.

It’s why Facebook was sued a few years ago when a questionable amount of traffic was thought to be bot traffic, and why Google just issued a refund to advertisers.

cost of ad fraud 2017

In fact, bot traffic has become such an issue that by 2025 it’s expected to cost advertisers $50BN USD, which I can send you a link to later, and by the simple fact that these major companies aren’t implementing policies to protect against bot traffic, is tell tale that companies are in desperate need of outside consultants to help educate and help them understand the landscape and risks of marketing in the digital age.

Small tweaks, have saved my clients millions of dollars on ad spend, whether it was in the form of implementing services like Siphon to block and potentially get rebates on that bot traffic or simply delaying their tracking pixels to avoid click jackers, bots, and other nefarious traffic sources from being lumped into retargeting campaigns, and increasing CPAs (cost per action). It’s a 10 minute fix, that has a profound effect, but nobody is doing it!

get refund on facebook bot traffic

Analytics showing bot traffic detected by Siphon on a Facebook™ ads campaign

“Every day we see increasing amounts of click fraud coming into our client’s websites, with some clients seeing as little as 8% with their AdWords or up to 40% on Facebook campaigns. This problem is only getting worse and anyone who doesn’t make the effort to stop it on their accounts is throwing money away. “

– Richard Seppala (CEO of Siphon)

how to get refund from bot traffic on google ads

Analytics showing bot traffic detected by Siphon on a Google Adwords™ campaign

As for anyone reading this who is looking into marketing online, the biggest piece of advice I can give you is that you need to be diligent and learn how to read and interpret data. Everything moves a lot quicker in the digital world than it does in the real world, one day you could be at the top of page one on Google or getting a 20x return on ad spend, and the next day an update can come out that wipes away your profits and offsets your quarterly projections. A year in the real world is like four years or seven years on the internet, staying stagnant and not adapting to new marketing practices is dangerous, and in the coming years we’ll see a lot of the big name brands get disrupted if they don’t adapt before another more agile competitor essentially takes their lunch.

“Wow! That was a lot of advice jumbled into one answer, so if I am understanding you right, advertisers are paying more because of bot traffic and they aren’t even aware of it? Or even how to fix it?”

Yes, and I actually have posted about the subject a few times on social media as well as fixes on how to prevent bot traffic from eating away at your margins. One of the biggest discoveries I made recently is when I ran “Engagement” based ads on Facebook vs “Traffic” based ads, and saw a huge disparity between the number of clicks that were being reported and the number of clicks that were being counted by Google Analytics and other 3rd party platforms.

Now I totally understand that there will always be some percentage of drop off, because of people becoming impatient due to load time, and that every analytics platform counts viewers differently, however all things considered when I ran a split test between the two ad types and the number of clicks reported, I saw a much greater disparity in the number of clicks reported by “Traffic” based ads, than I did with “Engagement” based ads, and I’m not talking a few percentage points, I’m talking upwards of 20%, and when I shared my findings, I was turned onto Siphon and other services that have sprung up in the industry that track bot traffic and are accredited for helping customers receive refunds from major ad networks like Facebook and Google and can issue copies of your traffic logs that you can then hand over to your ad network and receive a refund on that malicious traffic.

“Woah! So you can get a refund on your ad traffic?”

Yeah a certain percentage of it, but I would highly recommend companies implement best practices and try to prevent the malicious traffic in the first place.

“That makes sense, it’s better to prevent it than ask for a refund. So what other mistakes have you seen business owners making?”

Honestly, there is a pretty long list of things, but the main thing that businesses hire me for that has been possibly the biggest pain point, would have to be customer experience and follow up on cart abandonment.

So let’s say there is an e-com store that is doing around $10M a year, based on the universal industry average that 2 out of every 3 people abandon their cart, there will be around $20M in cart abandonment. That is an incredible amount of money, and those are not cold leads either, they are warm, they have already been to your site, experienced your brand, and yet when I ask most company owners and CMOs where their marketing dollars are being spent, it’s not on converting this low hanging fruit, it’s on bringing in more hard earned, cold leads.

It is a little insane to me, but hopefully that trend will start to shift as companies continue to adapt with consumer trends, and improve end to end customer experience.

“Interesting, so is that what you do, or what exactly is it that you do?”

I have worn a lot of hats, but most notably I am known as a CRO (conversion rate optimization) specialist. So for example, I’ll come into an e-com or SaaS business that is doing $10M a year in sales, that has $20M in cart abandonment like I mentioned previously, and I’ll use a handful of strategies to recoup around 30% or $6M of those abandoned sales. That is what I am mainly hired for these days, but on the other hand, I can also come in and optimize a site from a technical level so that it ranks significantly higher on Google and other search engines, like I did for Addicted2Success.

It really depends on what the client needs, but mostly companies hire me to recover abandoned cart sales, and put more points on the board to make investors happy. Recently however, I’ve been hired directly by investment groups to speed up their return on investment in the companies they’ve invested in by auditing their portfolios, launching growth hacking campaigns, and implementing the marketing strategies I have bulletproofed across several industries.

Often times, the difference between profitability and ending the year on a deficit could be as simple as implementing a bot filter like I mentioned above, tweaking your site structure to index better on Google, or implementing a solid cart abandonment strategy. If you have ever read Think & Grow Rich and the chapter about being 3 feet from gold, that is where most of the businesses are at when they approach me, I help them achieve those last 3 feet by shifting, optimizing, and re-aligning their marketing efforts.

“That is a really interesting perspective, I myself am a huge fan of Think & Grow Rich and I couldn’t agree with you more a lot of businesses often are on the edge of greatness and may need that fresh pair of eyes and outside perspective or consultant like you to help them achieve it. So all of this is really amazing, and I am glad to make the following announcement, but before I do, where can our readers follow or get in touch with you if they want to learn more about marketing and about what you do?”

The easiest way to follow me would frankly be on Facebook via my personal profile and for anyone interested in learning more about marketing and the strategies I implement for my clients, then joining my strategic marketing group will give you the greatest insight. I cover everything from paid advertising to SEO to social media hacks I use on client campaigns, and every other week I jump in and do a one hour live Q&A where you can ask me anything about marketing or about how to solve a problem you’re experiencing in your business. It’s something of a side project of mine, and although I could charge significantly more for the information I share, I wanted to make it expensive enough for people to pay attention and take action on the content, but low enough for any small businesses, startup, or business professional to be able to afford it.

“That’s a great way to give back, so I guess that leaves us with the big announcement you’ve all been waiting for…”

After working with Joseph and seeing his work ethic and simple dedication to the craft, we are excited to announce that we have brought him in as a permanent partner here at Addicted2Success!

So to all of our followers here at Addicted2Success, please give Joseph Lazukin a warm welcome to our A2S family! We look forward to the growth and expansion of A2S under his direction and the lives we will touch as we continue to grow the world’s #1 site for motivation and inspiration!

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Success Advice

7 Everyday Methods Go-Getters Use to Train Their Minds

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A lot of importance is given to physical fitness, yet have you met anyone who says, “I am training my mind?” The world gives so much attention to a pretty package but what about the inside?

Training your mind is just as important as training the body, thus here are 7 everyday methods to train your mind:

1. Learn one new thing a day

The brain goes through a good amount of work every time you learn a new skill. Various studies prove that the most challenging task for a brain is to learn a new language.

Learning a foreign language is a complex process giving the brain a good workout in order to improve one’s Cognitive skills and overall brain function. In addition to this, there are many other benefits such as better focus, mental flexibility, and listening skills.

To train your mind, learn one new thing every day. Get to know a new fact or if you have a lot of time, learn a new language. Fun Fact: The toughest language in the world is Mandarin. (Why don’t you give it a try?)

2. Solve a Puzzle

The next obvious way to train your mind is to solve puzzles. Crosswords, Sudoku, and other puzzles can activate the synapses of your brain and improve its functioning.

Studies have found solving puzzles can help you remember things better along with boosting your productivity and memory.

There are many apps to train your brain. Lumosity, Personal Zen, and Happify are a few apps which have simple and complex levels of games which can challenge your brain.  Lumosity gives you a brain performance index which will denote your mental performance. The next time you have some free time on hand, solve a puzzle instead of watching a movie!

“How am I going to live today in order to create the tomorrow I’m committed to?” – Tony Robbins

3. Get Enough Sleep

Getting a good night’s sleep has become very rare these days. Smartphones and other electronic gadgets are so addictive that we do not end up getting proper sleep. Research by the University of Pennsylvania shows sleep and memory to be strongly connected. Missing out on adequate sleep for a couple of days can significantly erode your memory.

There are 3 primary mechanisms involved in learning and memory. Acquisition is the first step in which your brain learns the new information. Consolidation is the process where the memory becomes stabilized into your mind. Lastly, recall is the ability to access the information after it has been stored.

While acquisition and recall happen when you are awake, consolidation happens when you are asleep. When you miss out on sleep, the second step fails, and you have difficulty recalling information.

4. Follow A Healthy Diet

What you eat also plays a role in training your mind. There are many memory superfoods which can significantly improve the functioning of your brain such as, antioxidant-rich fruits, vegetables, low glycemic carbs, and omega-3 fatty acid rich foods all fall under this category.

Since fresh fruits and vegetables protect your brain from harmful free radicals, it becomes a superfood. Another great diet is the mediterranean one which includes nuts, legumes, fish, blueberries, avocado, and beets which are great for your brain functioning.  

5. Arts and Crafts

My favorite class in school was arts and crafts because it was incredibly fun. Science proves that it’s more than just fun because creative activities such as painting, handicrafts, and origami significantly improve the functioning of the brain.

Doing things which involve repetitive actions such as knitting improves your focus. It was found in a study that, crafts can calm the mind and effectively treat depression. Practice brain boosting hobbies like painting, dancing, or playing a musical instrument to stay focused.

6. Challenge Your Mind

When your day involves the usual chores, there is obviously no challenge to the brain. It enters into a stagnation mode as there is not much change. To avoid this from happening, it is essential you challenge your brain often.

Use your non-dominant hand to do stuff like brushing your teeth and writing in order to activate your other senses. For example, close your eyes when you take a shower which will use the sense of touch to find things. These things are fun to do, and at the same time, they throw a challenge to your mind.

“It’s not the load that breaks you down, it’s the way you carry it.” – Lou Holtz

7. Read

Reading is one of the best methods to train your mind. It relieves stress and tension of the brain cells, and most importantly it can help you get a new perspective on things. When you read, there is a lot of acquisition happening, and this boosts the functionality of the brain. Practice the habit of reading every day even if it can even be the everyday paper.

Conclusion

Training your mind can be a tricky business as it takes time and effort yet it will eventually pay off. Other than these hacks I told you, the most important one is to keep learning because it is a never-ending process that will get you going forever.

Which one of these tips was your favorite? Let us know by commenting below!

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Success Advice

Starting A Business On Instagram? Here Are 7 Things You Need to Do

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Instagram business

Instagram is one of the hottest social media platforms today with over 700 million monthly active users, a more engaged audience, and less competition than any other social networking giants such as Twitter or Facebook. This presents a golden opportunity for businesses to market their products to a more interested and targeted audience without spending a ton of money on paid advertising.

Whether your business strategy needs an update or you are a social media novice, the following 7 tips to start an Instagram business will be extremely helpful:

1. Beta Testing (And Involve the Community)

When you are launching a new business, it is critical to get feedback on your new concepts, ideas, and product in the early stages. But in order to make your business successful on Instagram, you will want to include Instagram members in your testing for useful feedback.

Beta testing is a type of testing where a sampling of the intended audience tries out the product before it is launched on wide scale. The goal of beta testing is to place your application in the hands of actual users outside of your business development team for the purpose of discovering any flaws or problems in your final version.

2. Make Instagram the Hub of Your Social Media Marketing

If you are planning to launch your business on Instagram, it is important to make your Instagram the one spot to visit with relevant information regarding the product offerings, launch date and anything else you will want to talk about. By diverting all traffic to your Instagram account from emails, blog posts, and your website, you will have a head start on establishing your Instagram community.

Keep in mind that this strategy may not be the best for all businesses – some businesses might want to divert all of their traffic to newsletter sign up page, for instance – however, if your aim is to make a stir on Instagram, your best plan of action is to push everyone to your Instagram profile before you launch your product or service.

Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper

3. Create a Buzz Before You Launch

Keeping your customers interested in your product or service is a key part of any effective marketing strategy. Reward your loyal followers with exclusive content, and let them be the first ones to know about your new products, events or services. Create a range of fun and interesting teaser photos or trailers that will arouse anticipation or satisfy curiosity for your new stores, office openings or releases. This type of screening makes your Instagram followers feel curious and special, and likely to keep coming back for more insider information.

4. Create an Eye-catching Preview of Your Instagram Feed

Before you start attracting new followers to your Instagram account, make sure it is in the best condition possible. You shouldn’t have an empty profile when you send your followers, family, and friends to your Instagram channel because it gives off a bad impression. You should have already uploaded 4 to 5 posts to give them an idea of what to expect from you, along with captivating visual content communicating what your brand business is all about.

Make a habit of updating your bio section every now and then, and think of creative ways to use that opportunity for your own good. Think, app downloads, purchases or event registrations. Instagram has also introduced an option of adding phone numbers in bios, especially for businesses through Instagram Business profiles.

5. Choose the Right Name

Another important thing that acts a make or break factor for many potential customers is your Instagram name. Besides wanting an Instagram username that is already available, you will also want to think about the hashtags.

Since creative hashtag schemes are rapidly popularizing, having a dynamic branded hashtag that your followers and customers really want to use is the key to success when it comes to establishing an Instagram business. If you are initiating a new business, you need a brand name which doubles as an aspiring hashtag as this could be the pot of gold at the end of your Instagram glory.

6. Offer Instagram-Specific Rewards

Once you have built your Instagram fan base and have a killer Instagram feed, you will want to retain your followers and community, and this can only be done by keeping them engaged and curious about your brand. An easy way to do it is by offering Instagram-specific rewards, incentives discount, or perks. Whether it is a reward that your followers can only find on Instagram, or an Instagram giveaway, giving a little can guarantee a lot.

Another good idea is to host an Instagram contest, as it will help you build a fan base, increase awareness, increase engagement and boost sales. There are various ways to host a contest, and the best one will depend on your audience.

“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart

7. Don’t Forget Hashtags

Expanding an Instagram business takes determination, patience, and proper planning. Scheduling your Instagram posts beforehand is a good way to keep your business organized and ahead of the competition. Once you have launched your business, you will want to invest in connecting with other Instagrammers with the help of hashtags. To do this, you will first need to find hashtags that your audience is scrolling through. Next, you will need to start using those hashtags in your posts so people can find you.

Hashtagging is a great way to deliver a strong call to action. When you post content for your Instagram account, make sure all posts include a strong call to action in the form of a relevant hashtag. Some of the popular forms of call to action on Instagram that you can ask your followers to incorporate include “double tap”, “tag a friend in the post”, and “sign up today for free” to receive newsletters/emails. Instagram allows a minimum of 30 hashtags per post, but many users fail to make the most out of this ability.

Do you use instagram for social purposes or have you tried to build it into a business? Let us know your thoughts below!

Image courtesy of Twenty20.com

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Success Advice

How Writing For 1000 Days Straight Made Me A Real Man

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Writing was never my thing. I didn’t think of it as an art although in school I was told I was good at it. I never believed this compliment ever.

For more than 1000 days straight I’ve written consistently. While on holiday in San Fran, New Zealand and Japan I wrote. Waiting at the doctor’s office, I wrote. In line at the local vegetarian burger joint, I wrote. The things I’ve learned from writing have changed me from a spoilt little kid, into a real man.

Writing for 1000 days straight taught me:

 

Writing is my therapy.

My mentor Joel got a bit annoyed at me one day because he saw a few swear words in a blog post I published. I quickly realized what I’d done and then it came to me: I was swearing because it was how I released my frustration.

By writing about the things that upset me, I somehow felt less compelled to be angry at the world.

 

I found that my problems could be a source of inspiration for others.

You may not believe me but now I actually look forward to having problems.

Problems are what give me the fuel I need to write. Every problem becomes a solution for all of the readers that sit down and absorb my writing. Writing can inspire others and that’s what has helped me become a real man.

A real man, I believe, does things for more than just himself.

 

It taught me to stop chopping and changing.

I used to be a kid and would always throw in the towel when my passion or hobby got hard. Instead of pushing through the pain I’d just start something new. Writing made me a man by helping me realize that mastery and sticking at it is the real magic trick.

 

Happiness can be found in the strangest of places.

My dad was a writer and I always thought it was dumb. I never thought I’d ever do it myself. Doing something for more than 1000 days straight teaches you that you can find happiness in places you’d least expect. Try new things, find something that feels cool and stick at it.

 

It doesn’t have to be a book or blog.

Some days when I’m busy, I count my writing as inspiring emails to fans that can help them. Other days it’s replying to comments that people leave on my social media. We can fall into the trap of believing that writing only happens when it’s in the form of a book or blog post.

Let yourself off the hook. Write whenever you can and stop being so hard on yourself. Writing is writing chief.

 

Energy will determine the outcome.

I used the following to get more energy:
– On writing days I would sleep more the night before
– I didn’t drink alcohol on days where I planned to write a lot
– I drank mushroom coffee (recommended by Tim Ferriss) for a quick fix
– I ate energy-rich foods like fruits, veggies, and the odd avocado for brain power

“If you’re a sleepy zombie then you’ll never be able to find the energy to keep pushing through all of the hurdles you’re going to encounter with writing or any pursuit for that matter”

 

The power of a deadline.

Here’s an awesome little hack I used. I’m the biggest procrastinator you’ll ever meet. If I have all day to write, then I’ll spend the last hour before dinner writing if I’m lucky. What I did instead was book in social catch-ups, trips to the cinema’s, outings with the girlfriend and anything I could that involved other people.

This gave me a perceived sense of urgency and a deadline I couldn’t miss. What’s funny is the tighter the deadline, the more productive I became. Here’s what’s even crazier:

The blog posts I’ve written, that had the tightest deadline and the least amount of time to write them, have been my most popular.

Over thinking kills creativity and so does having too much time to fluff around. These deadlines have allowed me to produce lots of writing that have contributed to me becoming a real man.

 

Writing has uncovered raw emotion in me.

Raw emotion has changed the game for me. As I got past the 10-day mark, I stopped giving a F more and more. This brought out raw emotion in me that couldn’t be faked like an Instagram filter. It’s this raw emotion that got me more readers and allowed me to make a bigger difference in the world.

There’s something about someone who makes the bold decision to wear their heart on their sleeve. Writing heaps forces you to think deeper and to dig deeper every time you sit down at the computer.

Writing for more than 1000 days became like a game to see how much I could learn about myself. The words began to paint a picture of me that I had never seen or even dreamt of.

“These words that became pictures redefined who I was”

I used these pictures to become a new man and one I could be proud of. I want you to discover raw emotion for yourself. I want you to paint beautiful pictures with words that come from deep inside of you.

 

Just get started.

There were days when I couldn’t be bothered writing. I found that once I got started, the words would pour out of me. It was as if the words were dying to get out of me some days. Instead of giving yourself excuses, don’t try and have every day be the day you produce your best work.

Some of the blog posts I’ve written I thought were barely okay. These same posts have been highly shareable more than my so-called serious stuff. 1000 days of writing teaches you to disconnect yourself from the outcome and focus on the practice itself. Discipline has made me a real man.

 

You must like the topic.

I tried writing about stuff that people told me too. I found myself hating the process every time. Have a list of suggested topics that you’ve come up with and then write about the one that makes you feel good at the time.

 

Make it up as you go.

I invent words all the time like self-disrupt, fakepreneur and too many other ridiculous ones to mention here. I break grammar rules to suit myself and to make my writing easy on the eye. What will separate you from everyone else is when you decide to make up the rules.

It’s easier to be different than it is to be a better writer, or saxophone player or artist. A rule forces you to conform to everyone else’s expectations. What made me a real man was discovering the power of my own creativity and not listening to all the hype out there.

There’s a lot of noise and people that will tell you they have the secret chicken sauce. They’re selling lies to you to benefit their own selfish goals.

Be you and make up the rest as you go.

 

Reading fuels your creative brain.

I get asked all the time “Tim, where do you get all these writing ideas from?”

I wish I could tell you that I was some idea factory that could mass-produce amazing writing pieces. The truth is I’m not that smart. In conjunction with writing, I’ve also been reading like a KFC junkie addicted to hot sauce.

Books have opened up my world to what’s possible. Books have helped me see things in my life that I had previously ignored.

“Books sold me a truth that I couldn’t get from the Internet or TV”

Every word you read get’s stored in your computer brain and can be recalled later on without you probably even realizing. Reading has taught me the lessons that have made me a man and a blogger.

 

Authenticity and transparency, plus brutal honesty, is where it’s at.

In the beginning, I was a bit of a pussy. I hid parts of myself and didn’t tell the full story. In the first 10 days, I tried to be brutal. By the 1000th day, I had enough practice and had seen the audience react enough, that I showed everything in my stories. No detail was left out.

People read my stuff because they know it’s authentic and real. I’m brutally honest and not afraid to make fun of myself. I’m not afraid to admit that I too have once been a self-obsessed, immature, coward too. It’s okay; we’ve all been there.

This brutal honesty helps you be honest with yourself too. Through these honest moments, you learn a lot about who you are and who you can become. I think real honesty helped me become a real man. A man I can be proud of.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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