Life
3 Things to Pay Attention to When Building Your Own Personal Brand

Who are you? Not your name or your business or even what your ethics are, but who are you in the sense of what people see when they look at you? Does your name and your business bring happiness to the minds of people who hear it? Does it bring anger? Does it bring peace and joy? Does it bring sadness?
How people feel when they think of you is your personal brand. We all know who Gary Vaynerchuk, Tony Robbins, and Robert Kiyosaki are. These people have built huge reputations for themselves. We also know who Vladimir Putin, Kim Jong-un, and Adolf Hitler are. These people have also build reputations for themselves; very different reputations than the first names I listed.
When you read these names, a different feeling comes to mind, so below are 3 ways on how to evoke positive emotions when people hear your name:
1. Envoke the senses
First lets understand what a brand is. A brand is a product or service that invokes a feeling or emotion. Building a brand is all about invoking the senses of your Customers, you don’t want people to think of your brand and only think of the logo. We want people to have a scent that reminds them of you, a sight like a logo, and a feel that reminds them of not only your brand, but of you as well.
When people think of your company, what do you want them to think of? What emotion do you want to inspire in your customer base, and what can help you inspire that emotion? When creating your personal brand, you want to invoke all five senses of your target audience. If you own a coffee shop, when people walk in you want them to smell coffee, their mouth to water when they think of fresh pastries, their ears to perk up when they hear the beans being ground up.
“I force people to have coffee with me, just because I don’t trust that a friendship can be maintained without any other senses besides a computer or cellphone screen.” – John Cusack
To create your brand you can’t only think about what you want associated with your business, but also what you don’t want associated with it. Think back to the coffee instead of smelling coffee and pastries, how would you feel about walking in and smelling bleach? Would you rather go to the first coffee shop or the second one?
Think of ways to create a positive experience when a customer walks in by bringing a scent to people, or an interesting sight as they walk through the door. These things will all eventually become part of your brand in the sense that when people think of them, they will think of you.
2. Attractive marketing
Marketing is an amazing way to help boost your company’s sales. But marketing can also hurt your business if it isn’t done correctly. Have you ever given someone your email or phone number and had him or her relentlessly spam you trying to get your business? When someone does that, do you want to use their service, or do you want to throw your phone at the wall every time they message you? When building a brand you also want to think of ways to make your business, and marketing plans more attractive.
This goes back to what you want people to think of when they think of your brand. Small things can go a long way in creating an attractive image for you and your company. Attractive marketing doesn’t stop at just ads, and endorsement. Thinking of ways to portray yourself in a positive light will help as well. It’s natural to think a person would be doing business with a company, but each customer is doing business with you directly. Now think back to a time you were in a store and had terrible customer service. How likely are you to go back to that store?
Even if that company employs thousands of people, the one bad experience you had with one employee could actually prevent you from going back. People are more likely to go somewhere they think of in a positive light, some place that reminds them of a good experience. A personal brand is not only a brand for your company or product, but it is also a way of branding yourself. The goal of marketing and creating a personal brand should be, to get your customer base to feel like they know you personally.
3. Build with social media
Social media is a great way to get your clients to feel like they know you personally. When a client feels like they know you, like you, and can trust you, they are more likely to buy whatever you are selling. People buy based off of person, product and price. So having that personal relationship with a client can go a long way, especially if they don’t know a lot about the product or price. There are tons of social media platforms to reach your customer base, but what platform gives the most personal, and honest form of your business?
One of the most surprising ways to build fans of your brand is podcasts. A podcast lets your audience hear your voice and speaking your opinions exactly how you meant them to be said. The more a person feels like they know you, the more likely they are to feel like they can trust you, your recommendations on products, and investments.
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner
Unlike most social media platforms, podcasts don’t require someone to scroll through an endless feed, or pay attention to their phone or computer. For a podcast all you have to do is throw on a playlist and listen away while you are driving, cleaning, or just doing day-to-day tasks. The main goal is once you have a playlist of podcasts, someone only needs to hear one, let the playlist go, and suddenly be hooked on your opinions and advice.
You have the power to evoke emotions and feelings from people. In every moment of your life you are building your personal brand. Every time you interact with people and every thing you say makes up how people think and feel about both you and your products/services. When it comes to building your brand, the opportunities are endless but what I stated above is the perfect place to begin that journey. Always remember to create a brand to help your company speak for itself.
How do you make sure people understand who you are and follow you? Let us know by commenting below!
Life
The Imbalanced Problem with Work/Life Balance
Balancing is for your checkbook, gymnastics, and nutrition; not for your people’s work/life ratio.

Balance…it requires an equal distribution of value between two or more subjects to maintain steady composure and equitable proportionality. (more…)

It’s 2023, a new year, new you, right? But how do we start over? How do we make the changes in our lives that we crave so much to see? (more…)
Life
Failing is More Important Than Succeeding
Failure is an integral part of life as life is incomplete without failures.

People often consider failure a stigma. Society often doesn’t respect the people who failed and avoids and criticizes their actions. Failure is an integral part of life as life is incomplete without failures. Not to have endeavored is worse than failing in life as at some stage of your life you regret not having tried in your life. (more…)
Life
5 Indicators of Unresolved Attachment Trauma

Trauma caused during specific stages of a child’s development, known as attachment trauma, can have lasting effects on a person’s sense of safety, security, predictability, and trust. This type of trauma is often the result of abuse, neglect, or inconsistent care from a primary caregiver.
Individuals who have not fully processed attachment trauma may display similar patterns of behavior and physical or psychological symptoms that negatively impact their adult lives, including the choices they make in relationships and business.
Unfortunately, many people may not even be aware that they are struggling with trauma. Research estimates that 6% of the population will experience PTSD in their lifetime, with a majority of males and females having experienced significant trauma.
Unresolved attachment trauma can significantly impair the overall quality of a person’s life, including their ability to form healthy relationships and make positive choices for themselves. One well-known effect of unhealed attachment trauma is the compulsion to repeat past wounds by unconsciously selecting romantic partners who trigger their developmental trauma.
However, there are other less recognized but equally detrimental signs of unprocessed developmental trauma.
Five possible indications of unresolved attachment trauma are:
1. Unconscious Sabotage
Self-sabotage is a common pattern among individuals with unprocessed attachment trauma. This cycle often begins with hurting others, which is then followed by hurting oneself. It is also common for those with attachment trauma to have heightened emotional sensitivity, which can trigger this cycle.
This pattern can manifest in lashing out, shutting down, or impulsive behavior that leads to feelings of guilt, shame, and self-loathing.
Many people with attachment trauma are not aware of their wounds and operate on survival mode, unconsciously testing or challenging the emotional investment of those around them, and pushing them away out of self-preservation and fear of abandonment.
This can lead to a pattern of making poor choices for themselves based on impulsivity.
3. Behaviors That Block Out Trauma
4. A strong need for control
5. Psychological Symptoms That Are Not Explained
What to do next if you’re suffering from emotional attachment trauma?
There are several ways that people can work to overcome emotional attachment trauma:
- Therapy: One of the most effective ways to overcome emotional attachment trauma is through therapy. A therapist can help you process your experiences, understand the impact of your trauma on your life, and develop coping strategies to manage symptoms.
- Support groups: Joining a support group of people who have had similar experiences can be a great way to find validation, empathy, and a sense of community.
- Mindfulness practices: Mindfulness practices such as meditation, pilates, prayer time with God or journaling can help you become more aware of your thoughts, emotions, and physical sensations, and develop a sense of spiritual connection and self-regulation.
- Trauma-focused cognitive-behavioral therapy (TF-CBT): This is a type of therapy that is specifically designed to help individuals process and recover from traumatic events.
- Building a safety net: Building a support system of people you trust, who are there for you when you need them, can help you feel more secure and safe in your life.
It’s important to remember that healing from emotional attachment trauma is a process and it may take time. It’s also important to find a therapist who is experienced in treating trauma, who you feel comfortable talking with, and who can help you develop a personalized treatment plan.
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