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3 Things to Pay Attention to When Building Your Own Personal Brand

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building a brand

Who are you? Not your name or your business or even what your ethics are, but who are you in the sense of what people see when they look at you? Does your name and your business bring happiness to the minds of people who hear it? Does it bring anger? Does it bring peace and joy? Does it bring sadness?

How people feel when they think of you is your personal brand. We all know who Gary Vaynerchuk, Tony Robbins, and Robert Kiyosaki are. These people have built huge reputations for themselves. We also know who Vladimir Putin, Kim Jong-un, and Adolf Hitler are. These people have also build reputations for themselves; very different reputations than the first names I listed.

When you read these names, a different feeling comes to mind, so below are 3 ways on how to evoke positive emotions when people hear your name:

1. Envoke the senses

First lets understand what a brand is. A brand is a product or service that invokes a feeling or emotion. Building a brand is all about invoking the senses of your Customers, you don’t want people to think of your brand and only think of the logo. We want people to have a scent that reminds them of you, a sight like a logo, and a feel that reminds them of not only your brand, but of you as well.

When people think of your company, what do you want them to think of? What emotion do you want to inspire in your customer base, and what can help you inspire that emotion? When creating your personal brand, you want to invoke all five senses of your target audience. If you own a coffee shop, when people walk in you want them to smell coffee, their mouth to water when they think of fresh pastries, their ears to perk up when they hear the beans being ground up.

“I force people to have coffee with me, just because I don’t trust that a friendship can be maintained without any other senses besides a computer or cellphone screen.” – John Cusack

To create your brand you can’t only think about what you want associated with your business, but also what you don’t want associated with it. Think back to the coffee instead of smelling coffee and pastries, how would you feel about walking in and smelling bleach? Would you rather go to the first coffee shop or the second one?

Think of ways to create a positive experience when a customer walks in by bringing a scent to people, or an interesting sight as they walk through the door. These things will all eventually become part of your brand in the sense that when people think of them, they will think of you.

2. Attractive marketing

Marketing is an amazing way to help boost your company’s sales. But marketing can also hurt your business if it isn’t done correctly. Have you ever given someone your email or phone number and had him or her relentlessly spam you trying to get your business? When someone does that, do you want to use their service, or do you want to throw your phone at the wall every time they message you? When building a brand you also want to think of ways to make your business, and marketing plans more attractive.  

This goes back to what you want people to think of when they think of your brand. Small things can go a long way in creating an attractive image for you and your company. Attractive marketing doesn’t stop at just ads, and endorsement. Thinking of ways to portray yourself in a positive light will help as well. It’s natural to think a person would be doing business with a company, but each customer is doing business with you directly. Now think back to a time you were in a store and had terrible customer service. How likely are you to go back to that store?

Even if that company employs thousands of people, the one bad experience you had with one employee could actually prevent you from going back. People are more likely to go somewhere they think of in a positive light, some place that reminds them of a good experience. A personal brand is not only a brand for your company or product, but it is also a way of branding yourself. The goal of marketing and creating a personal brand should be, to get your customer base to feel like they know you personally.

3. Build with social media

Social media is a great way to get your clients to feel like they know you personally. When a client feels like they know you, like you, and can trust you, they are more likely to buy whatever you are selling. People buy based off of person, product and price. So having that personal relationship with a client can go a long way, especially if they don’t know a lot about the product or price. There are tons of social media platforms to reach your customer base, but what platform gives the most personal, and honest form of your business?

One of the most surprising ways to build fans of your brand is podcasts. A podcast lets your audience hear your voice and speaking your opinions exactly how you meant them to be said. The more a person feels like they know you, the more likely they are to feel like they can trust you, your recommendations on products, and investments.

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner

Unlike most social media platforms, podcasts don’t require someone to scroll through an endless feed, or pay attention to their phone or computer. For a podcast all you have to do is throw on a playlist and listen away while you are driving, cleaning, or just doing day-to-day tasks. The main goal is once you have a playlist of podcasts, someone only needs to hear one, let the playlist go, and suddenly be hooked on your opinions and advice.

You have the power to evoke emotions and feelings from people. In every moment of your life you are building your personal brand. Every time you interact with people and every thing you say makes up how people think and feel about both you and your products/services. When it comes to building your brand, the opportunities are endless but what I stated above is the perfect place to begin that journey. Always remember to create a brand to help your company speak for itself.

How do you make sure people understand who you are and follow you? Let us know by commenting below!

Stephen Dela Cruz is a best selling author, speaker and serial entrepreneur who specializes in helping budding entrepreneurs double their income in their first year. He’s built several 7 figure businesses and in his online school, The Mastermind Experience, he shares strategies around time and money management to help beginning entrepreneurs soar. You can see more about Stephen on his website and follow him on his Facebook page.

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How Your Psychological Blind Spots Keep You Stuck in Life

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Sometimes, life doesn’t seem to make any sense. Albert Einstein once said “insanity is doing the same thing over and over and expecting different results.” Here’s the funny thing. We will say that line about someone else, have a good chuckle, and then DO THE SAME THING OURSELVES! This time, it’s not that funny, is it? I know. I’ve done it myself. (more…)

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The secret to happiness lies in the way you live your life. People think of happiness as some destination they’ll reach when they’ve accomplished the hundred things on their life to-do list. Happiness is often associated with money, material possessions, or even great relationships. (more…)

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4 Reasons Why Content Is Pivotal For Mental Health Healing

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One of the most important things for an entrepreneur’s mental health is expressing their feelings, thoughts, and emotions. This is where content creation and writing becomes pivotal. Whether you read something that resonates with you or you write a compelling blog post, the act of expressing yourself through content can help to put a smile on your face and make you feel better about things.

Most entrepreneurs don’t spend as much time taking care of their mental health as they should. Over the course of your career, you will experience a lot of ups and downs; these emotions have the potential to take a toll on your mind and body if you don’t learn to manage them properly.

Here are four reasons why expression through content is pivotal for healing, slowing yourself down, and giving yourself grace when the going gets tough.

1. Content can be a form of self-expression

When you are an entrepreneur, you frequently face feelings of insecurity, doubt, fear, apathy, and exhaustion, just to name a few. Some days it feels like no one is on your business’s side and everyone else has it all figured out. On those days some of us try to look at our website’s analytics to cheer up. 

But an even more freeing task is creating content. You create content to improve your business and reach more people’s lives. But, there is something special that happens when you write with the intention of expressing your thoughts and feelings — you open a door to yourself. 

Content is inherently personal, which means content creators open themselves up when they share their thoughts on a platform. Everything from the title of the post, the keywords they choose to include, and even the content itself helps you to understand who the author of that post truly is. And as an entrepreneur, this can be an important experience because it allows others to empathize with you.

2. Self-reflection will lift you up

As you think through what to write about and how to express yourself, the process of self reflection is a valuable step you need to go through. You’re able to reflect on the blessings you have, assess what you learned from the negative experiences, and create a plan on how to maintain the positive experiences you’ve had. 

There are a few ways that self reflection can help you with mental health healing. The act of reflecting on your experiences helps to create clarity in feelings, thoughts and emotions which will eventually lead into acceptance for what has happened or is happening currently without feeling overwhelmed by it all. This process also leads people towards finding new things they enjoy doing. Self reflection is therapeutic and can be implemented anytime you feel the need to overcome overwhelm.

“Writing in a journal each day allows you to direct your focus to what you accomplished, what you’re grateful for and what you’re committed to doing better tomorrow. Thus, you more deeply enjoy your journey each day.” – Hal Elrod

3. A sense of belonging and camaraderie

It is important to have a support network of people who will listen and understand what you are going through. When you post a blog or upload a video on YouTube, there are others who feel the same way and experience a sense of connection with you.

When you put time, attention and thoughtfulness into your writing, it is amazing when someone reads what you’ve written and comments on it thanking you or expressing how they resonate with what you’re going through. It’s hard to put into words how powerful it feels when someone who has gone through the same experience and reads your words then reaches out.  There is power in expression but miracles happen when people bond over a similar experience.

4. Library of content to share with more people

It can be very difficult to know what content to share with people as the symptoms of mental health disorders (anxiety, depression, etc.) vary from person to person. But as you accumulate more and more content, this will increase the number of articles or videos available for readers to choose from depending on their specific purpose. It also builds your personal library of resources you’re able to share to different people you encounter or engage directly with.

As chaotic and distracting social media can be, it can also be a beacon of hope with the right content. Many people share viral posts, or content that interest them. Since your content is valuable and personal, the more you share it, the more likely it is to be shared with the right audience.

You never know who is watching (reading)

Your content is speaking to someone and even though they may not be actively engaged, their experiences with your work are impacting them. Think about the last time you watched TV: did everyone in the room have something entertaining to say? 

You never know who’s watching because there’s always somebody reading your posts or viewing your videos-even if they just skim through it briefly. This is why creating content worth consuming is critical, not only to get you out of your funk, but also to serve your audience.  Be authentic and stay true to yourself; make every post count as an opportunity for connection with your best self and for potential readers to bond with you.

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