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3 Things to Pay Attention to When Building Your Own Personal Brand

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Who are you? Not your name or your business or even what your ethics are, but who are you in the sense of what people see when they look at you? Does your name and your business bring happiness to the minds of people who hear it? Does it bring anger? Does it bring peace and joy? Does it bring sadness?

How people feel when they think of you is your personal brand. We all know who Gary Vaynerchuk, Tony Robbins, and Robert Kiyosaki are. These people have built huge reputations for themselves. We also know who Vladimir Putin, Kim Jong-un, and Adolf Hitler are. These people have also build reputations for themselves; very different reputations than the first names I listed.

When you read these names, a different feeling comes to mind, so below are 3 ways on how to evoke positive emotions when people hear your name:

1. Envoke the senses

First lets understand what a brand is. A brand is a product or service that invokes a feeling or emotion. Building a brand is all about invoking the senses of your Customers, you don’t want people to think of your brand and only think of the logo. We want people to have a scent that reminds them of you, a sight like a logo, and a feel that reminds them of not only your brand, but of you as well.

When people think of your company, what do you want them to think of? What emotion do you want to inspire in your customer base, and what can help you inspire that emotion? When creating your personal brand, you want to invoke all five senses of your target audience. If you own a coffee shop, when people walk in you want them to smell coffee, their mouth to water when they think of fresh pastries, their ears to perk up when they hear the beans being ground up.

“I force people to have coffee with me, just because I don’t trust that a friendship can be maintained without any other senses besides a computer or cellphone screen.” – John Cusack

To create your brand you can’t only think about what you want associated with your business, but also what you don’t want associated with it. Think back to the coffee instead of smelling coffee and pastries, how would you feel about walking in and smelling bleach? Would you rather go to the first coffee shop or the second one?

Think of ways to create a positive experience when a customer walks in by bringing a scent to people, or an interesting sight as they walk through the door. These things will all eventually become part of your brand in the sense that when people think of them, they will think of you.

2. Attractive marketing

Marketing is an amazing way to help boost your company’s sales. But marketing can also hurt your business if it isn’t done correctly. Have you ever given someone your email or phone number and had him or her relentlessly spam you trying to get your business? When someone does that, do you want to use their service, or do you want to throw your phone at the wall every time they message you? When building a brand you also want to think of ways to make your business, and marketing plans more attractive.  

This goes back to what you want people to think of when they think of your brand. Small things can go a long way in creating an attractive image for you and your company. Attractive marketing doesn’t stop at just ads, and endorsement. Thinking of ways to portray yourself in a positive light will help as well. It’s natural to think a person would be doing business with a company, but each customer is doing business with you directly. Now think back to a time you were in a store and had terrible customer service. How likely are you to go back to that store?

Even if that company employs thousands of people, the one bad experience you had with one employee could actually prevent you from going back. People are more likely to go somewhere they think of in a positive light, some place that reminds them of a good experience. A personal brand is not only a brand for your company or product, but it is also a way of branding yourself. The goal of marketing and creating a personal brand should be, to get your customer base to feel like they know you personally.

3. Build with social media

Social media is a great way to get your clients to feel like they know you personally. When a client feels like they know you, like you, and can trust you, they are more likely to buy whatever you are selling. People buy based off of person, product and price. So having that personal relationship with a client can go a long way, especially if they don’t know a lot about the product or price. There are tons of social media platforms to reach your customer base, but what platform gives the most personal, and honest form of your business?

One of the most surprising ways to build fans of your brand is podcasts. A podcast lets your audience hear your voice and speaking your opinions exactly how you meant them to be said. The more a person feels like they know you, the more likely they are to feel like they can trust you, your recommendations on products, and investments.

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner

Unlike most social media platforms, podcasts don’t require someone to scroll through an endless feed, or pay attention to their phone or computer. For a podcast all you have to do is throw on a playlist and listen away while you are driving, cleaning, or just doing day-to-day tasks. The main goal is once you have a playlist of podcasts, someone only needs to hear one, let the playlist go, and suddenly be hooked on your opinions and advice.

You have the power to evoke emotions and feelings from people. In every moment of your life you are building your personal brand. Every time you interact with people and every thing you say makes up how people think and feel about both you and your products/services. When it comes to building your brand, the opportunities are endless but what I stated above is the perfect place to begin that journey. Always remember to create a brand to help your company speak for itself.

How do you make sure people understand who you are and follow you? Let us know by commenting below!

Stephen Dela Cruz is a best selling author, speaker and serial entrepreneur who specializes in helping budding entrepreneurs double their income in their first year. He’s built several 7 figure businesses and in his online school, The Mastermind Experience, he shares strategies around time and money management to help beginning entrepreneurs soar. You can see more about Stephen on his website and follow him on his Facebook page.

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Life

6 Reasons Why You Should Never Glorify Failure After You’ve Failed

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Many people are ashamed of failure. If they so much as smell a whiff of failure, they quit instantly because the public notices it quickly. But you shouldn’t be ashamed of failure. A lot of people have failed. I’ve failed over and over again in my career, business, relationships and more. Yet, I keep trying because failure isn’t the final verdict. (more…)

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How to Move Forward When All Seems Lost

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A few weeks ago, the relationship of my venture with a long-term client turned rocky. Losing them would mean a huge loss for my business, but it appeared like that’s where we were headed. My mind raced with unpleasant thoughts. Maybe the client had figured out that I couldn’t lead my team well. Maybe I was not good enough to be an entrepreneur. Maybe I was not good enough to do anything.

Why was the world so unfair?! Within moments, my anxiety had shot through the roof and my heart was racing faster than an F1 car engine. But I know I’m not the only one who feels like this.

Why Problems Overwhelm Us

As human beings, we’re good at solving problems, so they shouldn’t stress us out. Yet, they do just that. Why?

Consider some of these situations in life. When a relationship is headed for troubled waters, we wonder whether our partner loves us anymore. Our mind unearths memories of when we got dumped or rejected. We blame ourselves for falling for the wrong people and tell ourselves that we’re not worth receiving love.

How do you think the relationship will steer after that? If we cannot stick to a diet, we think of other times when we gave up. We remember what people said about things that we couldn’t do and ask ourselves, “were they right?” We tell ourselves that we don’t have what it takes to succeed at anything.

Do you think we’ll find the grit to stick to the diet after this? So here we are… thinking we’re not good enough to be entrepreneurs, to be loved, to get promoted, or to achieve our personal goals. Notice a pattern yet? We move in the wrong direction. The destination is to achieve the goal. And unless we stop giving into emotions and start addressing situations, we’ll keep failing to get there.

Negative emotions (and even extremely positive ones) blur our vision. The more we focus on them, the deeper we go into how we feel. We either get angry because things aren’t the way we want them to be, or get paralyzed by the fear of the worst possible outcome. This means we pull away from the one thing we must do to set things right — take action.

“If you can’t sleep, then get up and do something instead of lying there and worrying. It’s the worry that gets you, not the loss of sleep.” – Dale Carnegie

How to Take Action in the Face of Problems

Most human beings are good at solving problems. Where we get blindsided is at diagnosing the right problem. To diagnose the right problem, we must address the situation instead of emotions. We must see things for what they are, collect facts on what we’re worrying about, and then ask ourselves, “What should I do next?”

In his book “How to Stop Worrying and Start Living”, Dale Carnegie wrote: “Neither you nor I nor Einstein nor the Supreme Court of the United States is brilliant enough to reach an intelligent decision on any problem without first getting the facts.”

To address the tricky situation with my client, I took the following three steps:

1. First, I acknowledged the feeling

Solving a problem doesn’t mean ignoring emotions. It’s important to acknowledge how you feel because it reveals the path, but domesticating your emotions is more important. I acknowledged how I felt by saying, “I feel anxious because the client might not want to work with us anymore and this will be a financial loss for us.”

Note how I said “I feel anxious” and not “I’m a loser.” If I had given into negative chatter, I wouldn’t have uncovered the direction to move in (the part after “because”). This is why domesticating emotions is crucial.

2. Next, I prepared for the worst

We often run from our worst fears rather than facing them despite knowing that the worst outcome rarely comes true. The result is that we stay stuck in fear instead of pushing beyond it. And we never discover what we’re really capable of, which sucks.

In my case, the worst meant losing the client. It would hurt but it was the truth. However, we could get more clients. Plus we already had other clients who helped us pay the bills. In other words, I wouldn’t have to live on the street.

The moment I accepted this, a huge weight got lifted off my chest. This prepared me for the third and final step.

“Expect the best. Prepare for the worst. Capitalize on what comes.” – Zig Ziglar

3. Lastly, I examined the situation

Examining a situation means setting aside your emotional baggage and focusing on facts. When you trust that you’ll be okay, you become better at diagnosing the real problem. Once I felt lighter, I could see things clearly.

I used the 5 Whys Technique (asking “why” five times) to figure out the real reason for the client’s dissatisfaction. Then I collected data on the issue and on what we had previously delivered.

Finally, I reached out to the CEO of the client and held a detailed and constructive discussion based on my findings. Within four days, the CEO and I were back to the way things were before.

The best way to prepare for tomorrow is to give today your best. I’m not sure whether the issue with the client got resolved for good or whether the client won’t pack up and leave one day. However, I am sure that I’m prepared to handle such cases better today than I was yesterday.

Control your emotions instead of letting them run amok. Accept things for what they are instead of what you want them to be. Be realistic instead of delusional. Address the situation instead of succumbing to emotions.

Don’t preempt what lies ten miles ahead and get paralyzed by fear. Address what lies clearly in front of you and keep moving. One day you’ll be surprised about how close to your destination you are.

How do you move forward when all hope seems to be lost? Share your advice below!

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8 Effective Tips to Improve Your Emotional Wellbeing

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You know what they say, “Health Is Wealth”. But, more often than not, we only mean it in the context of physical health. There’s no question that being fit is the world’s greatest treasure. Unfortunately, not a lot of us take time out to look after our emotional health and wellbeing.

Let’s not forget – it’s ‘Mind Over Matter’. So, if you are able to take control of your emotions, thoughts, how you feel through the day and how you respond to myriad situations; there’s nothing quite like it. When you become the master of your emotions; health, prosperity, and basically all good things are bound to follow you.

With that said, here are 8 surefire ways that will improve your emotional wellbeing:

1. Practice Mindfulness

Half the time, we don’t even know what we’re thinking or how we’re feeling. That’s because we let our minds operate on autopilot. It’s time to take control of your mind. Be aware of what and how you feel throughout the day. The upside to this practice is that you can detect negative emotions right on the onset and quickly change them and their corresponding feeling.

Feelings of anger, jealousy, hatred; they are not good for the mind, soul, or the body. Paying close attention to the spectrum of emotions you experience throughout the day, will help you detect the negative ones and kick them away before they fester deep enough to take away your happiness and emotional health.

2. Stay Physically Active

As you engage in physical activities, your brain produces a whole bunch of feel-good hormones such as endorphins and dopamine. These hormones are what causes the ‘elated’ or ‘euphoric’ feeling. Being physically active uplifts your mood and your outlook towards life. It readies you to take the challenges more head-on instead of becoming overwhelmed by the littlest of inconvenience.

You are better able to analyze tough situations and take a more proactive rather than a reactive approach. It’s no question physical health is in direct proportion with emotional health. A healthy mind resides in a healthy body and vice versa.

“Caring for the mind is as important and crucial as caring for the body. In fact, one cannot be healthy without the other.” – Sid Garza-Hillman

3. Get Sufficient Sleep

Ever noticed how you feel depressed and cranky, and just out of focus the day you fail to get a good night’s sleep? Well, if you fail to get sufficient sleep for a couple of days, you are bound to feel more depressed, cranky and eventually more prone to a host of negative emotions. Research shows that sleep deprivation sends amygdala – our brain’s emotional response center into overdrive.

Amygdala controls our immediate emotional responses. When it becomes overactive, we become more reactive rather than active. We become more irritable, angry and anxious. A good night’s sleep is vital to improving your emotional wellbeing.

4. Develop a New Hobby

Learn to swim. Try arts and crafts. How about painting? Swimming is a ‘happy’ activity. You get to make new friends and stay fit. Arts and crafts, as we all know, tends to have a relaxing effect on the mind and the nerves.

Just the process of creating something from scratch makes you confident and gets those creative juices flowing. Similarly, painting helps you express yourself. All these factors together create a ‘happy you’. The one who likes to engage in new things instead of resisting change or difficult situations.

5. Eat Healthy

Ever heard of the phrase, “You are what you eat”? Well, it’s true to the last syllable. When you eat foods rich in salt, sodium, fat – you are bound to feel lethargic. It takes longer for the body to digest such foods. That means the body is forced to deprive organs of blood and use it for the digestion purpose.

Result? You become lazy, moody, not ready to take any responsibility which leads to feeling cranky and irritable. On the other hand, eating fibrous vegetables, fruits, salads, and complex sugars keeps you upbeat and healthy.

6. Laugh Your Heart Out

Laughter is the best medicine. That is why they have a dedicated ‘laughter session’ in yoga studios. You don’t even have to mean it. The simple act of spreading your cheeks and pretending to laugh sends a signal to your body that you are happy.

And what happens when you are happy? Your brain releases happy hormones like dopamine, serotonin and what not. In fact, many studies have gone so far as to stipulate that laughter alone is capable of treating all kinds of physical ailments. Why should emotional ailments be any different?

7. Try Relaxation Techniques

‘’Visualization technique’’ where you imagine yourself in a happy place is a surefire way to calm your nerves if you find yourself distressed. You may also try praying to elate yourself. Praying is good for the mind and the soul.

Controlled breathing or ‘biofeedback technique’ are some other relaxation techniques that can tame how you feel and even your bodily functions. Try surrounding yourself with aromatherapy or scented candles because the smell is a big factor in governing how we feel.

“Positive emotional energy is the key to health, happiness and wellbeing. The more positive you are, the better your life will be in every area.” – Brian Tracy

8. Count Your Blessings

We all have so much to be thankful for. It could be a friend who stands by you or a happy family. Good health. Financial freedom. Make a list of all the things that you feel grateful for in your life. If it’s a person, be sure to communicate your feelings and express your gratitude.

You will feel so much happier. Happiness is the diet of a healthy mind and an intelligent emotional response mechanism. You could also try writing a poem or simply expressing your gratitude through the power of prayers.

There are so many ways to become emotionally intelligent and not one of them requires any investment or special skills. Practically anyone and everyone can do it. All you need is the will and the desire.

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Life

How You Can Use the Power of Gratitude to Your Advantage

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The word gratitude has been tossed around, but do you know exactly what it means or how to implement it into your life? Someone has probably told you in your life, “Express more gratitude.” Well, that sounds like a great idea, but if you don’t know what gratitude is, how can you fully express it in your life? It’s a concept that once you grasp, it will change your life. (more…)

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