Connect with us

Startups

7 Things to Consider When Launching Your Personal Brand

Published

on

Personal Branding Building Your Own Personal Brand

For the first decade of my professional career, I kept my damn mouth shut.

Seriously, go and Google it. You won’t find a single piece of content from me that pre-dates WLTV.

So what the hell was I doing?

I was working.

It stuns me that people keep asking about how to start a personal brand; how to be a “YouTube personality” without having a clear understanding of what comes before that, which is actually knowing something about something. It’s this notion that is so prevalent right now, which is that you can just come out of nowhere and build your brand through various tactics.

To position yourself as an expert is difficult, but most people aren’t asking the first important question, which is: expert in what? What do you want to provide people with? What are you great at? What do you love? What is your legacy going to be (because legacy is always above currency)?

People argue on this with me. Some say “Look at football coaches”, and what they mean by that is: coaches aren’t football players. You don’t have to be a great player to be a great coach. And to that I say: seriously? Have you looked at every football coach? Ignoring the fact that they are entirely different skill sets (because that’s another whole conversation), there is no football coach that comes out of nowhere at twenty-three and wins Super Bowls.

So this new quick hack of using social media and modern tech to build up your brand isn’t enough. It just isn’t. There is no substitute for honest hard work. You have to earn the privilege of building a “personal brand”, and the only way to do that is to actually execute.

Now, if you’ve met all those requirements above, if you’re really a business badass and your legacy is strong, here are some tips I have for getting your brand out there:

Gary Vaynerchuk Quote1. Decide if you’re ready to put yourself out there

2. Use email marketing to it’s full advantage

3. Make video content (the right way)

4. In fact, create as much content as possible

5. Never automate

6. Keep scaling your content

7. Hustle

Yep, it’s a lot. But you’re gonna have to get used to that. Once you become a brand, the work never stops. And if you truly love your legacy and respect it, it’ll be the best decision you ever make.

Gary Vaynerchuk – Personal Branding

Thanks for reading! If you found it useful, please scroll down and leave a comment below ☺

Gary Vaynerchuk builds businesses. In 1997, Gary launched Wine Library and helped grow his family business from $3 million to $45 million in just 5 years. In 2009, Gary and his brother AJ launched VaynerMedia, a social-first digital agency that has already grown to 450 employees and works with clients like General Electric and Anheuser-Busch InBev. In 2014, Gary co-founded VaynerRSE, a venture fund focused on discovering and nurturing the next generation of consumer technology. Along the way he became a prolific video blogger and content machine. He currently hosts the #AskGaryVee Show on YouTube where he answers all of your burning business questions.

Advertisement
3 Comments

3 Comments

  1. Anika Davis

    Apr 24, 2015 at 4:37 am

    Much respect to you Gary. I agree that the new generation +
    with current era of advanced technology has created a hobby for
    all people young or old… which is shortcuts. I too, believe
    that one must work hard for success. Because without the
    experience there is no proof of any real achievements. Thank
    you for these specific tips, I will gladly share these ideas
    with my colleagues.

  2. Bj Griffin

    Feb 24, 2015 at 12:49 pm

    I’m absolutely curled by this. There were so many times during my read that I wanted to get up and shout. I have a lot to diet out but I am that much on my way to hustling efficiently!!! Thank you!

  3. Benone

    Jan 22, 2015 at 8:34 am

    THANK YOU SO MUCH DEAR FRIEND FOR YOU INFORMATIONS.
    A BIG HUG TO YOU AND YOUR FAMILY.
    SEE YOU LEATER.
    THANKS AGAIN.

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

3 Questions Your Startup Needs to Answer in Order to Maintain Focus

Published

on

questions you need to ask yourself to stay focused
Image Credit: Unsplash

When I was a second lieutenant in the United States Marine Corps at 22 years old, one of my captains at The Basic School was a rugged Marine who’d been awarded the Bronze Star for defending an isolated combat outpost from repeated Taliban attacks. (more…)

Continue Reading

Startups

3 Startup Workplace Trends You Need to Carefully Consider

Published

on

startup workplace trends
Image Credit: Unsplash

One of the most notable parts of startup culture from the outside looking in is trends. You know the stereotype of the startup CEO he’s wearing a hoodie that probably cost hundreds of dollars and running meetings from a bean bag chair. However, trendiness isn’t always the right choice for your business. It can be good for your startup to branch out, but some risks aren’t worth taking. (more…)

Continue Reading

Startups

How Your Startup Can Effectively Collaborate With Influencers

Published

on

influencer marketing
Image Credit: Unsplash

As a startup, your priority is to attract, engage, and turn potential clients into lucrative, long-term consumers. And the optimal way to make this possible is by incorporating startup influencer marketing.

Most consumer brands these days collaborate with influencers to grow their business. Why? Because these individuals have built a lot of trust behind them, they can promote your product or services to their audience and get them to trust your brand. This is a huge sales-driving strategy, especially for new and upcoming businesses. (more…)

Continue Reading

Startups

12 Things That Will Help Build Your Brand Reputation for Your Startup

Published

on

how to build brand reputation
Image Credit: Unsplash

Brand reputation drives the success of businesses, irrespective of what industry you are in. Currently, there are approximately 543,000 startups every month. 70% of these do not survive beyond two years, 50% do not exceed five years, and a third fail to cross the ten-year mark. Only a quarter of these businesses can survive beyond 15 years. (more…)

Continue Reading

Trending