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Why You Should Fall In Love With The Deadbeat Haters

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The world is a better place thanks to haters. I freaking love them and cherish my every interaction with them. Deadbeat haters make the world go round and success would never exist without them. Go outside right now and hug a deadbeat hater. That’s right; give them a big kiss on the lips too.

They’re the flawed human beings that are your biggest tribe builders. Haters cause people to fall in love with you, and what you stand for, by drawing attention to you with their nonsense, insults and rants that make no sense.

What is a hater?

I define a hater as someone who makes a comment online about you that purposely is intended to insult you, spread lies about you or is just plain negative. Usually, their comments are uncalled for and what they have to say is not constructive.

The hater often doesn’t know why they spend their days trolling the internet for things they can spread their negative virus too. If they were to understand why they hate, they would be probably cured of the wretched hater virus, never to hate on anyone again.

Haters are going to hate because that’s what they do so learn to fall in love with them like I have.

Here are five ways to fall in love with the deadbeat heaters:

 

1. Haters supercharge your number of followers

Every time a hater makes a comment about something you have posted online, at the same time, they increase the number of followers you have.

The best example I can give is when someone wrote a few negative comments about the way I looked in an Addicted2Success article photo. Shortly after their post, our community flocked to Facebook to defend me without me even saying a word.

This little stunt that the hater created attracted lots of new followers to my different pages and allowed people to give me a chance, and find out more about me.

 

2. Haters spread your message like you never could

You will know when the message you are trying to deliver online is successful when you reach the tipping point of having a group of haters. Until you have haters, you are still in the junior league of the online world – which is fine – but once the haters come, it means you are starting to have some success.

For a long time I didn’t have a single hater and so I think it made my message feel fake or not authentic. When someone or something is too good to be true, people online usually don’t trust it. Haters allow your message to be transparent and heard.

A magnificent, deadbeat hater will go that extra step and share your message on their social media for the purpose of hating on you. This is another positive step and will allow you to gain access to the haters followers whom some of which will start listening to your message in a positive way.

Anyone who has any kind of influence, or has created any sort of global movement, has both supporters and haters. When you only have one side of the equation – the supporters – it generally means your message is not bold enough, different enough, powerful enough or important enough.

That’s okay, though, it just means you have more work to do and are still very early on in perfecting and communicating your message.

 

3. Haters make you stand out

The key to building an online presence is to be different rather than trying to be better than your competitors. The reason is simple: it’s much easier to be different than it is to be better than your competitors who have more resources, more followers and more time in the game than you do.

The reason you should love haters is because they make you different by allowing you to stand out. Haters force eyeballs to your online profiles and show you in a different light.

Even though their perspective is probably wrong, they open the door for other people to make that decision for themselves, thus allowing you to stand out from other people in your niche who may have either none or very few haters.

 

4. Haters are actually telling you why they love you

The deadbeat haters that hate on you are doing so because they actually love you. You might be thinking I am totally nuts but hear me out. When a hater hates on you, what they are really telling the world is that they are; scared of life, living in fear, wish they could attempt what you’re doing, and wish they could achieve more.

The very things they hate about you are the things that they love about you at the same time and wish they could have in some small way. Every time a hater hates on you, they are projecting their own inadequacies very loudly.

Them hating on you has nothing to do with you and has everything to do with them. Learn to love these suckers and what they tell you about yourself – that’s how I see them now anyway.

 

5. Haters highlight that you are not living on the sidelines

Deadbeat haters that hate on you are something you should love because they are telling you that you are taking action and that you are doing so without being afraid to be criticised. See, many people never take action because they worry that they may attract haters or get negative feedback.

These people who are afraid of the haters never start anything and end up living a life of regret because they sit on the sidelines, and watch everyone else be successful. In the meantime, they watch their own life pass them by.

These same people that sit on the sidelines and never do anything can also become haters. They have the free time to troll the internet and spread their negative thoughts because they’re too afraid to do anything themselves. They’re too frightened to take a risk and do something they’re passionate about.

I recently started posting a few videos on the Addicted2Success Youtube channel knowing full well that I have a long way to go before I nail the whole video thing. The reason why I began is I thought to myself “I will never get started if I don’t just have a crack.”

Think about all the Hollywood movie stars, almost all of them were horrible in their very first movie. It’s the same with my videos; you have got to start somewhere and you will improve the more you do it.

Sure my video’s have the odd phrase that doesn’t make sense, some awkward cuts, some minor audio issues or lighting problems, but it’s only once I started that I became aware of these opportunities. By never starting, you will always just hang around the sidelines and procrastinate.

“Be proud when you get haters – they’re an inevitable part of success. Attracting haters means you are playing all out and having a crack at life”

What have I learnt from my haters?

You would think that having a goal to inspire the world through personal development and entrepreneurship would be a pretty hard thing to hate on – turns out it’s not.

The haters I have attracted tend only to go for the easy things like what I’m wearing, or even crazier, the fact that I didn’t blink in a video I posted. I have learnt to be careful whom I take feedback from because the haters usually have had zero success and so they are not qualified to criticise.

Feedback is valuable but hater’s feedback – usually in the form of insults – doesn’t offer a lot of value to you.

What I have found fascinating is when I click the social media profile of a hater. Often I will find they have no content of their own, almost no friends / followers / or connections, and spend most of their days leaving negative comments on people’s pages.

This exercise is quite powerful in showing you who you’re haters are in real life.

 

How do you deal with haters?

I find the best way to deal with the haters is not to delete their comments or block them. This only fires them up and doesn’t serve any positive purpose. Let your friends and followers do the talking for you and sit back and watch the magic.

When I see a hater on one of my pages, I am reminded of Tai Lopez. Tai has become very wealthy and has a Ferrari and Lamborghini that he has earned, partly because of the stacks of haters helping people find his message – what a gift the haters have given him.

Geez now that I think about it, I really do love the deadbeat haters so much for what they do. Their unique individuals that have a god given talent that I don’t think I will ever have.

What’s your experience with haters? How do you deal with them? Let me know in the comments section below or on my website timdenning.net and my Facebook. Haters are welcome too!

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

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5 Comments

5 Comments

  1. Monica B

    Oct 29, 2017 at 5:47 am

    This is exactly what I needed to hear!! Having haters means I’m doing something right, really well, and when it’s on social media it boosts my algorithm. Not all engagement is butterflies, but I’m always open to having an educational conversation. I took one for the team tonight, didn’t love it, but reading this is a reminder that I did the right thing. It’s only a lonely road if I let it be. The life of an entrepreneur is where it is at!! Thanks for posting this!

  2. Rayon Whittaker

    May 4, 2016 at 2:47 pm

    “Until you have haters, you are still in the junior league of the online world – which is fine – but once the haters come, it means you are starting to have some success.”

    Man oh man, I had to share this post on multiple social media platforms. I believe that others out there who are aspiring to do something great and be awesome with their lives need to read this. Awesome article Tim, well put together. I really appreciate your content man.

    As like you, I’m here in the early stages of video creation and providing content for others, so this article couldn’t have reached me at a more appropriate time. Though I haven’t been plagued with many haters yet, this post provides most of the preparation I need as I dive deeper, it’s like a guide you can return to every now and again when the hate begins.

    I look at it from a whole new perspective now and what it does is allow more fear to be shed and a whole lot of courage and confidence to kick in.

    Thanks and do continue inspiring others.

    • Tim Denning

      May 5, 2016 at 1:24 am

      Rayon thanks for your very kind comment. As you have more success with you content I promise you that the haters will come out. Just know, that they are the best thing that can happen to your video’s / article.

      Congrats on all that you do and for having the guts to shed more of your fear. Much respect – Tim

  3. Toño

    May 4, 2016 at 8:40 am

    Ohh man, those haters! What a topic you choosed. I’ve read your article yesterday, at my work, and was smiling all the way. ‘Your biggest tribe builders’ is an amazing description, you just nailed it, haha. I have read lots of Carlos Castaneda’s books and there was that concept, in one of the books, when one of the main characters, Don Juan, explained to Carlos about it. People, I don’t remember how you call them (also my books weren’t English), and it’s not so important, those who push you to your limits, make your life hard, annoys you, are actually your greatest teachers and you may consider yourself lucky you have a chance to improve under their ‘mentoring’.

    Just recently I have seen video where person has thanked all his haters and aske them never leave. They helped him got to the level he is now and were his best supporters. They pushed him through struggles and hard times and only because of them he became the better version of himself. It was fascinating! Thing is, whether people loves oyu or hates you, there is one simple thing in common – they care. And they will spend much of their energy just to get attention to you. I agree with you as well when you said haters just express their love, because basically they desire to be where are you right at the moment, they wish the same success, they wish to have something you already achieved, in their own, ‘unique’ way! And if you can recognise that behaviour and change the perspective you can love your haters too.

    I printed your article as well, will re-read it today just to have reminder and train my mind to switch the perspective. Yesterday I was in some jealousy mood but shortly after I realized I should be happy for colleague and accept their success. Otherwise I cannot enjoy mine. Eeveryday is a lesson, my friend 🙂

    Thank you for your time and passion, and an accurate timing, you somehow quite often deliver the exact message I need for what I am very grateful. Speak soon, have a wonderful day, Tim.

    • Tim Denning

      May 5, 2016 at 6:11 am

      Toño thanks for your comments. I’m glad you are able to see, like me, how good the haters can be. I used to experience jealousy moods as well with work colleagues but since I shifted my thinking, I find that the more I help my colleagues and celebrate their success, the more success I have. I never ever think twice about sharing my contacts or what I know. Thanks for reading Toño.

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Success Advice

10 Simple Yet Effective Ways to Bring Out the Successful YouTuber in You

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YouTube is a social media platform that has turned many a normal person into a celebrity. With over 1.9 billion logged-in users visiting YouTube every month, it is a hugely popular platform that is being actively used by people who are leveraging its reach and popularity for reputation building, increasing visibility, creating and driving brand reach and last but not the least, earning money.

We keep hearing success stories of YouTube influencers who were nobodies when they started out and today run some of the most popular channels on YouTube and are considered reputed influencers in their niche.

There is absolutely no doubt that if done right, a presence on YouTube can be a massive boost for your brand (if you are a business) and ensure visibility of stratospheric proportions (if you are an individual).

But, at the end of it all, most people want to get onboard YouTube for the money. If your channel is popular enough, it can be a regular source of income for you. So, how do you become a successful YouTuber and establish a popular YouTube channel?

Here are ten great tips to help you on your way:

1. Identify your YouTube Goals

What do you want to achieve out of YouTube? Straight off the block, this is the question you must answer. YouTube can help build your brand, both business and personal, if that’s your goal. It will help improve your reputation and differentiate yourself from the competition. It could also become a revenue generation medium for you.

There are many reasons you might want to start a YouTube channel, and you need to zero in on the right one. Identifying your core goal or set of goals will help you plan your YouTube journey effectively.

2. Identify the Right Niche for Your Channel

Making videos is a resource-intensive activity. It also needs a rare degree of passion to make videos because you are going to put a truckload of effort into it. So, make sure to zero in on the right niche for your channel, meaning the kind of video content you are going to post. If you are an individual, the content must align with your interest, preferences, skill sets and knowledge.

If you are a business, it must align with your business’s services or domain. Think very carefully whether you will be able to keep making videos about a specific topic, subject or domain regularly. This will help you choose the right ‘content type’ for your channel.

3. Trust Yourself

There are some YouTubers who give up because they think they are not cut out to be successful YouTubers. There is absolutely no doubt, you will be wracked by self-doubt when you start, especially if your videos aren’t finding enough traction. The key here is to have confidence in your ability and pursuing your end goal indefatigably.

Don’t give up because of setbacks; some of the top YouTubers started off slowly and built their audience steadily. When it comes to YouTube, it is important to understand that success won’t come easily or quickly.

4. Be Prepared for Criticism

As a YouTuber, you have the ability to showcase your knowledge and skillsets to the world, but this also sets you up for criticism. There are people who are going to like your videos and there are those who won’t and will go a step further and criticize it through the comments section.

And very often, this criticism isn’t constructive and its only aim is to make fun of you and your video. Can you handle this criticism? You must if you want to be a successful YouTuber. Try developing a thick skin and don’t allow even the most virulent criticism to affect you.

5. Respond to Comments

Make it a habit to respond to comments, irrespective of whether these appreciate or criticize your video. Your response tells your viewer that you care and are prepared to listen to their views. This helps you build a relationship with your viewers who can then turn into channel subscribers. Don’t think YouTube videos are one-way traffic wherein you make a video, a viewer sees it and forgets about it. A video is a means of driving interaction and engagement.

6. Follow other YouTubers

You might have some great content ideas for your channel, but you must also keep track of what other YouTubers are doing. There is always a chance that you will get some inspiration from their videos as to how to make a video more interesting, get the lowdown on audience engagement tactics and find technical aspects as well including camera work, audio etc.

7. Attend Meetups

There are plenty of YouTube meetups, conventions and conferences happening all over the world; it is imperative that you attend YouTube events happening in your region. This way you will be able to meet fellow YouTubers in the region, and who knows, you might also meet YouTubers, you follow and want to emulate. If you get the opportunity to discuss notes or get tips, do so. This will help refine your channel content

8. Keep Measuring Your Performance

Start measuring your YouTube performance from the word go. You need to keep track of various performance metrics to know how well you have done. A metric like ‘views’ is super important but so is ‘watch time’. ouTube judges the performance of your channel on various metrics and uses these to rank your videos in search results. There are plenty of tools that can help you track and measure YouTube performance based on various parameters.

9. Don’t Judge Yourself Too Harshly

Don’t set impossible standards for yourself. You are going to make mistakes and learn from them. No video is perfect and don’t think you can start making amazingly successful videos from day one. So, judge yourself, but don’t go overboard. Don’t compare your work with people who have many years of YouTube experience behind them; this would be counterproductive and play havoc with your confidence levels.

10. Keep at It

If you want to bring out the successful YouTuber in you, you must keep at it. Plan a video publishing schedule and stick to it, irrespective of whether your videos are doing well or not. Remember, once you set cadence, you will get better at your videos, and this will drive more engagement.

A successful YouTuber is no different from a successful person. You need to work hard, learn from mistakes, and more importantly learn from others. And you must make use of all this learning to create better and more more engaging videos.

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Success Advice

Why You Should Prefer Emails to Phone Calls if You Want to Be More Productive

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“Email” and “productivity” rarely go together in a sentence. Emails have been declared as one of our largest time wasters. A McKinsey report stated that people spend around 2.6 hours each day responding to emails. That’s 13 hours a week, 52 hours a month and over 60 days a year! Imagine what you could’ve achieved in 60 days!

Emails also negatively affect our cognitive resources. When we think of responding to them while doing other important tasks, it takes up to 23 minutes and 15 seconds after being disrupted to return to full attention to a current task. Imagine how much our cognition and productivity gets fractured when we get distracted over and over again.

Constant emailing also drains us mentally. And at the end of a day, we realize that we’ve achieved nothing worth mentioning. With a phone call, you can sort issues and solve problems quickly, right? In theory, you’re right. But we live in a practical world where many variables come into play.

Below are three variables that make phone calls adversely affect our productivity, and why emails are a better alternative:

1. Wasting Time

Most “five-minute conversations” can quickly turn into 35-minute calls because people ramble about irrelevant aspects. This derailment, several times a day, severely limits the limited time and energy you have for important tasks.

Emails, on the other hand, force writers to streamline their thoughts and stick to the point. Emails can save you plenty of time and energy because you avoid lengthy phone calls. The constant strife to keep your own emails short and crisp also makes you a clearer thinker, which rewards you in other aspects of your life.

“It’s better to waste money, than it is to waste time. You can always get more money.” – Hal Sparks

2. Inaccurate Responses

An unexpected phone call can catch me caught off guard on a topic. I might respond emotionally or give an answer that doesn’t do justice to what I want to share. In a world dominated by panic buttons and fire-fighting, these don’t just stress me out but the caller as well.

Emails give me flexibility to prepare a coherent response and share it when I’m satisfied. If I feel a surge of emotion, I can sleep over the thought and share a better (more rational) response the next day. Many page-long email responses to emails that upset me have turned into a simple “thank you for your email” the next day.

3. Constant Back-and-Forth

Phone calls often are ineffective to solve business problems. Accounting for multiple people, their views, their timelines… One phone call can quickly turn into three.

Emails are quicker and more effective than even conference calls. They let you communicate with multiple people at the same time. You can share information, assign tasks and give status updates while being as specific as possible.

You must be wondering, “What about back-and-forth emails then? Why do we waste precious time on them?” Yes, email has earned a bad rap. But it’s not because of the medium; it’s because we handle it ineffectively.

A Better Approach to Emailing

For most people, constantly refreshing the inbox is part of the daily to-do list. It keeps them busy and gives them a kick of dopamine – the feel-good chemical.

Ironically, this quest to remain busy makes people compromise on taking action that can move them forward. Using emails prudently, rewards you with plenty of energy and mind space to focus on tasks that truly matter.

Here are three steps that benefited me without succumbing to the side effects of email:

1. Checking Them Less

I check emails just 3 times a day – at 9:30 AM, 12:00 PM, and 4:30 PM. If you don’t have the luxury to do the same, you can start by checking your emails for ten minutes at the end of each hour. Most senders expect a response in a little over an hour. So they won’t mind a slightly delayed response. This gives you 45 undisturbed minutes each hour to work on your core tasks.

2. Responding Quickly

People delay responding to emails at least 37% of the time, which turns finding emails and responding to them into additional tasks that cost time and lead to attention residue. Most emails take under two minutes to respond. When you can respond to an email, do so instead of putting it off. This won’t just put your mind at peace, it’ll also reduce the number of “did-you-see-this” follow-up emails in your inbox.

“I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.” – Elon Musk

3. The If-Then Technique

The If-Then technique helps you address multiple scenarios at once. For instance, an email that says, “Can we meet at 3:00 PM?” becomes, “Can we meet at 3:00 PM? If not, please advise three other times that work for you.”

This technique is also effective when you want to suggest ideas or provide instructions on alternative steps. For example, “Here’s Plan A. If it doesn’t work, connect with [name] and ask for [specific information]. If you don’t get what you need, inform me.”

I’ll admit. This sounds like more work in the current moment, but it drastically cuts down the number of trail mails, confused correspondences, and fire-fighting instances that occur due to miscommunication.

The If-Then formula is the single most effective technique I’ve learned from The 4-Hour Workweek. All of this doesn’t mean that you abandon phone calls, In fact, it’s better to use the phone for sensitive topics or if an email conversation gets dragged. But remain mindful to not let phone calls waste your time.

If you want to pursue a meaningful life, place a premium on your time. Do things that create time for you to pursue meaningful actions and avoid doing what pulls you away from them. In the knowledge economy, this is the key to success.

Do you prefer email or talking on the phone? Share your thoughts below!

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4 Questions You Need to Answer Before You Reach the Level of Success You So Desperately Crave

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It’s normal that every person in the world wants to reach success and happiness. Yet, everyone defines both of these things differently. For some, success is making a whole bunch of money while for others this can be to become a good parent. Happiness is defined differently as well. Some people need to own a jet, boat and 3 cars to be truly happy, while others are happy just to be able to wake up in the morning.

It doesn’t matter how you define success and happiness, the truth is, you want to achieve them both. But, to be able to reach success and happiness, you need to answer 4 questions for yourself.

Here are the 4 questions you need to answer before you can achieve success and happiness:

1. Where Are You?

No, not geographically. It doesn’t matter where you live. What matters is where are you in life. Where are you in your way to success and happiness. Let’s say you are lost in the woods. You know exactly where you want to go, but you don’t know where you are. Even a map doesn’t help you with that.

The same is true in life. You may have a goal, but until you truly define where you are in the moment, you can’t move toward this goal. So, step 1 on your way to success and happiness is to define where you are right now.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

2. Where Do You Want to Go?

When you define where you are in life, then you can think of where you want to be.

There’s this saying:  When you don´t know your final destination, you´ll end up somewhere you didn’t want to be. Until you don’t know clearly where you want to be in life and who you want to become, your life doesn’t have a true purpose.

Without purpose, there´s no motivation. Without motivation, there´s no energy. And without energy, you´re not living, you´re just existing. I am sure you know someone who looks like a walking corpse everytime you see them. Do you think this person lives a successful and happy life? Most likely not.

So, step 2 on your way to success and happiness is to clearly define your goal. What do you want to accomplish and who do you want to become?

3. Why Do You Want It?

Okay, you know the basics. You know where you are and where you want to be. But, as Rocky Balboa said, “The world ain’t all sunshine and rainbows.” And as you already know, life usually doesn’t go according to your plan. There will be hard times and to overcome those and not give up, you need to know WHY you do what you do.

You need to know WHY you want to accomplish your goals. When you answer this for yourself, you don’t struggle so much to motivate yourself. You will be motivated every minute of every day.

So, as a step 3, sit down and think of WHY you want to accomplish your goals. What’s the big purpose?

“We can change our lives. We can do, have, and be exactly what we wish.” – Tony Robbins

4. How Are You Going to Get There?

And finally, how are you going to get there? What’s your plan? You may know where you are, where you want to be and why you want to do it, but until you truly understand how you are going to get there, there won’t be much success and happiness in your life.

For example, you want to become a bodybuilder. You want to do it because you want to have big muscles and you want to look fit. But, you have no idea how to work out, how to build muscle and how to lose fat. Do you think, you´re going to be happy? No. As Tony Robbins says, “true happiness comes from progress.”

To make progress, you need to have a specific plan; how to get from point A (where you are) to point B (where you want to be). So, as a step 4, sit down and make a specific plan for how you’re going to get what you want in life.

In order to reach success and happiness, there are 4 questions you need to answer for yourself. Without answering them, you´re not going to  get ahead in life, you´re just bouncing around. Success and happiness never come from just bouncing around in life.

Good news is, that these questions are really simple. It won’t take much time to answer them. Just be aware of where you are and where you want to be. Don´t forget to understand why you are pursuing your dream and finally, how are you going to get what you want.

Answer these 4 simple questions today and you won’t struggle with finding success and happiness in life anymore.

Which one of the above 4 questions resonated most with you and why? Share your thoughts and ideas below!

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Success Advice

The Empathetic Heart: How The CHO of VaynerMedia Is Changing The Way We Work

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Claude Silver CHO of Vaynermedia
Image Credit: VaynerMedia

A month after I had joined LinkedIn back in July of 2018, I sent Claude Silver a connection request and began following her content. One day she made a post saying “Ask and you shall receive, what can I do to help you today?”. I commented on that post asking for a 5 minute interview and to my surprise she agreed by asking me to send her a message (I was given a full hour). This was the first example of pure kindness I witnessed from Claude.

The first message you see on Claude’s website is: People need people. People need people that listen and then do something. That message spoke to me on an emotional level, and I believe it will speak to you too. I wanted to know how she created such an amazing culture, what being a “culture carrier” meant, and how the employees at VaynerMedia have been changed by her work there.

A culture carrier in Claude’s own words is “someone who is aligned with our values, I can’t teach someone to be kind they have to already be kind. The process of developing a culture carrier takes about 6 months. It’s about bringing people together and having strong core values of kindness and empathy.”

Gary Vaynerchuk, co-founder of VaynerMedia, is often referred to as a combination of hustle and heart. With the hiring of Claude and the work she has accomplished within the company, it speaks to the level of empathy that can be felt throughout the entire operation.

Although business can be a challenging, tough, and often cut-throat terrain, by putting employees first and providing honest feedback the company has grown to include offices in New York, Chattanooga, Los Angeles and London, and continues to dominate the market.

Below we’ll see 3 different ways the CHO of VaynerMedia is changing the way people work:

1. By being unafraid to share her own story

Claude has been an influential part of breaking the stigma surrounding vulnerability in the business arena. Not only does she openly share her own story, but she sits down with employees to better understand their vulnerabilities and how to use characteristics that previously would have been considered weaknesses as strengths.

When asked what her biggest adventure to date was she replied “Having Shalom (her daughter). I have had an amazing life, I moved, worked hard, landed an amazing job and fell in love but it didn’t come without its challenges.”

Claude is openly gay and is living proof your sexual orientation doesn’t matter. Nothing matters but your character, your track record, and if you leave people a little better off than before you met them. From Claude, business leaders, employees and entrepreneurs can learn to be more open both on social media and in person, allowing them to build more meaningful relationships and connect on a deeper level. A deeper connection can mean more leverage but it also means a more lasting impact on the world.

“Everyone has something they can share. I’m not famous. I don’t have anything that would be newsworthy, but I have stories.” – Tafta Johnson Watson

2. Committing to a strong value system

VaynerMedia has some serious values for such a large company and those values are expected to be upheld by every employee and visitor. Values like kindness, empathy, honesty, hustle and the art of not complaining.

With Claude holding the title of Chief Heart Officer, she is the guiding light for others. When recruiting, she says she “takes the time to evaluate an individual’s talents but most importantly their own heart”.  

Gary Vaynerchuk is quoted as saying:”To me, there’s no debate that kindness is a strength. And it breaks my heart to know that so many people believe it’s a weakness. So many people are afraid that other people will take advantage of their kindness or make them feel “used.” But the truth is, those who take advantage of your kindness are weak on the inside. Feel bad for them, don’t let them make you feel bad about yourself“.

Both Claude and Gary teach aspiring entrepreneurs that it is okay to live with an open heart and that having the strength to commit to and live with a strong value system, will be a powerful tool during the hustle journey. It also allows you to go to bed at night actually liking the person that you are, nothing will kill a business faster than going to bed at night and hating yourself.

3. Listening with action

As mentioned above Claude’s slogan is: People need people. People need people that listen and then do something.  As a woman who wears many hats, she is also an Outward Bound Instructor, taking individuals on amazing adventures in the outdoors.

Taking action on any given day can mean a number of different things but it speaks to her own character and driving force that she is able to not only guide people through the world of office politics but also through the serene and sometimes challenging wilderness.

Claude cultivates an environment of trust by first offering individuals her own trust. It is a huge and vulnerable action that leads to a relationship of love – heart – and productivity. Listening as an action is something that has the power to change an entire organization from an unproductive, toxic environment to one that promotes creativity, passion, inclusion and positivity.

“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk

To get the truest sense of how Claude was changing the way people work, I asked her co-workers to tell me what working alongside Claude has done for them. Here is one of the answers I received:

“During my time working alongside Claude, I’ve really come to appreciate her example of being a good listener. As a society, we tend to praise the power of speaking. But Claude demonstrates on a daily basis that the most important thing everybody wants is to be heard.” – Steve Babcock, Chief Creative Officer VaynerMedia.

I tried looking for images of Claude on her website and I think it speaks to how focused she is on holding space for others, because I couldn’t find a single full sized image of her to use. I googled. Writing this piece has opened me up to evaluate my own values and the way I connect with people in my daily life.

From this article, it is my own hope that entrepreneurs come to the understanding that although tenacity and true grit are really important, the whole of what Claude represents is something to strive towards. The “soft” skills you develop are humongous strengths and to truly impact an entire organization.

What’s the last random act of kindness you did for someone? Share with us below!

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